Auto news on Youtube Oct 31 2018

Assalamualaikum and a very good day. My name is Khairul and welcome to my MMU

DIGITAL FUTURES video pitch. We are right now at the National Art Gallery and

the title to my video presentation is: BUILDING AN INTEGRATED DIGITAL

EXPERIENCE & COMMUNICATION FOR THE NATIONAL ART GALLERY. Enjoy.

Most exhibitions fail to keep audiences engaged. WHY?

1. NOT MOBILE RESPONSIVE Users spend more time on mobile than any other internet

connected device. No matter how visitors access a site, they expect an easy and

fluid experience. 2. POOR CONTENT Great content is more than just the copy.

Without high quality images, strong calls-to-action and a balance between content

and links, users will look elsewhere for the information they need.

3. BAD USER EXPERIENCE User experience is an integral part of search engine

optimization. If your website is not easy to navigate,

you will lose visitors and search engine capability.

HOW DO WE BUILD A NEW GENERATION OF DIGITAL SERVICES ENABLING THE RISING OF SMARTER SOCIETY?

Two words: DIGITAL INNOVATION. "Digital" is not only about "technologies", it's about

new ways of solving problems creating unique experiences and accelerating growth.

HOW CAN WE DO THIS? By expanding public access to their collections and

focusing on the desires of global visitors both in gallery and online.

IMPACT 1. PEOPLE AS CREATORS/CURATORS People are no longer just passive recipients of

the institutional offer. The potential user can change from being a passive to

active to participatory processes. Gamification have been particularly

effective in in programmes of art and science to engage people actively in

processes on the one hand and in the collection of data on the other.

2. PEOPLE AS AUDIENCES People have more and different ways of connecting with

their culture/cultural offer and cultural institutions.

Digital platforms can offer new ways for cultural institutions

to connect with people and reach out to more diverse audiences. The digital

shift has expanded the opportunity for cultural institutions to a create more

accessible and inclusive culture by offering a multitude of new ways to

engage with people. 3. PEOPLE AS CRITICS AND COMMENTATORS

The influence of people's opinions and comments is growing as platforms carry instant and

lasting feedback from audiences.

Thank you so much for watching. Have a wonderful day. Thank you. Bye.

For more infomation >> MMU DIGITAL FUTURES PITCH by KHAIRUL - Duration: 2:49.

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Educating The Digital Generation - A Different Lens - Duration: 10:35.

- This fourth industrial revolution that we're going through

really means a fundamental change to how we educate,

how we communicate with people, and how we prepare people

for the future.

(percussive music)

- [Offscreen Voice] Rolling and mark when ready.

- I feel like being born in this world of technology,

so that I think a world without it is just inconceivable.

- I sort of just can't imagine what life would be like

without a laptop.

- There's online, like 3-D models of anatomy,

and I like to use that more than the textbook,

so I think I choose what suits my learning style.

- When I spoke to my mum, like she went to uni,

that was always just lectures, that if you didn't go,

you were, like, screwed for the exams,

and so that was all she had to do,

just go in for lectures and that was about it,

whereas now it's like completely different.

(cymbal crashes)

- When I first started teaching,

I think students still believed that the person

that stood in front of them had all the answers.

If only they paid attention closely enough,

they too would have the answers.

(percussive music)

I look now, and you look at the ways that students

are so much more capable and able of figuring out

not only what the answers are, but what are

the more important questions that we should be asking,

and I think teaching and learning is undergoing a revolution

to catch up with that.

- Technology is very important in my learning.

I use it for my lectures, for my workshops,

to complete my assignments, to complete everything I do,

I have to use technology.

Yeah, even to communicate with my friends

in my classes, see how they're going

and see what they've done.

- We really need to think about how high quality technology

optimises the outcomes of educational process.

(percussive music)

Without that, we can really fall

into the technological determinist camp

or retreat into the world which banishes technology

and glorifies the kind of authentic,

quasi-pedagogical experience of the past.

I really think that the truth is somewhere in the middle.

- It's no longer chalk and talk,

it's whole lot of different ways of technology,

but more importantly, there's a different sort of skillset

that we're trying to get people to understand.

(percussive music)

Students coming into universities now,

especially one like Monash, are really blown away

by the change to what they've previously experienced

at school and to what they expected of university.

They're coming into an environment where they're expected

to question a lot more, and where they are able

to use a lot of equipment in a different way.

(cymbal crash)

- Employers now are looking for people who are going

to think outside of the box, who are able to work

in a variety of different contexts with different people.

(electronic music)

Using different forms of digital technologies

not only enhances students' content knowledge,

but it also enhances a range of 21st Century skills,

like communication, collaboration, and teamwork.

- The research showed that students wanted to be able

to engage with each other as much as with the academic.

They certainly wanted to be able

to engage with that academic,

and have a personal relationship there,

but they also wanted to be able to engage with each other.

(electronic music)

We, as a university, had a look at the different spaces

that we had already on our campuses, and they were geared

towards lecturers delivering and students

just receiving information.

The qualitative findings from our research

when we prototyped the building, was students saying,

well now I can see everybody here.

Now I can interact and understand the learning.

We knew we had to do better with the learning spaces

that we had.

When you have people co-creating together,

that's when you have something, a spark

which everyone walks out and says I got something

out of that, even if I contributed a lot.

So we wanted the spaces to allow that.

- How can cancer cells arise, and could you,

at your tables, think about all the different types

of errors the cell could make.

- Kahoot is this competitive quiz technology,

so we do it in all our active learning sessions,

so you have a series of questions and everyone

has a Kahoot I.D. and the faster you get it right,

the more points you get.

I guess it brings competition into learning.

- These sessions, especially the consolidation ones

are interactive, and I find that that really helps

in my learning because instead of sitting there

and just passively learning, just having, being swamped

with content, you're sort of having to be involved

with it and explore different ideas.

- Everybody benefits with the feedback,

because if you can imagine a room full of 200, 240 students,

and we suddenly then have ideas from about three

or four or five different groups, everybody's seeing

what the academic values as the best in the room,

and we suddenly have something.

We're off, we're ready to go, and it's very exciting.

So we focus on the types of connections that students

are making with each other and with academics.

- I like discussing concepts and ideas with my professors,

tutors and classmates.

My favorite lecturers are the ones who are very interactive,

and interact with the audience.

- Neuroscience has helped us understand

a lot about learning.

We know now that your retention from a lecture

is about 5% to 10%, so it's really cheap way to do it,

once you've built the lecture theater

to put a whole lot of people in it,

but it's not in any way effective.

If they're actively learning, answering questions,

teaching each other, talking in class, problem solving,

doing quizzes, sharing stories, their retention goes up

to 60% to 70%.

Some students have reacted with quite a lot of caution

to the changes.

I've had a lot of meetings

with student groups expressing skepticism.

Students from particular cultural backgrounds

thought that this wasn't for them,

even before they tried.

But, once you give them them the evidence, firstly,

and explain why, and secondly, once you make clear

what is valued behavior in this environment,

our students adapt remarkably quickly.

- I guess in terms of technology I didn't really expect

that it would be so much.

I think it was a little bit overwhelming, at first,

how much there was online, but once you sort of get

into the swing of it, and get used to it,

it's actually really helpful, because you're able

to access more materials, and more of the content,

and, really help your learning, so I think

it is a good thing.

- I think there are two ways that as aducators

we can look at these educational technologies.

One is through the student lens,

and that's to not have any taken for granted assumptions

that, because students are using Facebook on mobile phones

on buses as part of their day to day lives,

that's automatically going to translate

into a capacity to be able to learn in online spaces.

I think that there is a very dangerous assumption

that those two things are one and the same.

The second part is for educators to understand the ways

in which technologies can be used in a variety

of different ways to represent content

that may be really difficult to do,

so that we don't have educators doing old things

in new ways.

We often talk about how students have been

impacted by technology, but spare a thought

for our academics.

Being an academic today means that you have

to continuously review the way in which you are engaging

in academic practice, and technology

is an integral part of that.

So we work very closely with academics

to ensure that they are always able to respond

to new technological opportunities and to make teaching

and engagement in the learning process better.

- Technology is central to education,

and it's really important for us to be able

to help to teach the academics how to use technology.

(electronic music)

One of the problems is that in all

of these higher education institutions

and other institutions and learning environments,

we tell someone for 20 or 30 years that their name

is a lecturer and they should lecture.

And they're very good at what they do because

of how well they lecture.

And then suddenly we turn around and we say,

well, actually we've done some research,

and lecturing might not be the best type

of teaching for every single situation.

That's a huge change management project there,

however, we're really fortunate,

we do have passionate academics.

- What's most important is we have to be open

to the changes that have already occurred.

We have to be open to the changes

that students who have already progressed

through school are coming to us with.

And I think that we've got to be really supporting mindsets

that are about extending all that we've ever known

about quality teaching and learning.

And asking what does that mean

for that changing world of work?

What does that mean for a digital economy?

What does that mean for the appetites

and dispositions of our students?

(electronic music)

For more infomation >> Educating The Digital Generation - A Different Lens - Duration: 10:35.

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The digital shift in banking - Duration: 5:33.

For more infomation >> The digital shift in banking - Duration: 5:33.

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Markers Challenge w/ Digital Monster! With Osmo Monster Game - Duration: 19:01.

it's like we have a major announcement first thank you to all for sending us

all these cool games that you can play on your iPad or Amazon Kindle I even

heard it's a super fun play system that includes one of them tending it is

designed for kids ages four to ten years old

coding with strawberries and more okay so the major enough is so we've been

recruited to join an epic holiday challenge we're gonna go up against team

B in the super osmo holiday challenge to meet three win the prize

we are kicking out with round one super hero kids vs. ninja kids I play the

monster named the monster game is a magical drawing adventure with the

cuteness otters funny character and our new friend Moe the monster Wow the

challenge B is

we'll have 30 seconds to try and remember in exact order where we went

with moe and what we drew our team versus Daya Daily with take me will battle

it out all the super studio where they will adventure with Disney Princesses

and more games against time TV where they make Hot Wheels car

paw before getting started the challenge let me show you how the Osmo monster

game works first let's see how to set everything up

download the monster game up to play then is set it on the auto iPad base

then take the red reflector put it over the camera this unlocks the magic and

your player

there are three areas in the game activity what is the magic show activity three is my house I'm up what's your name my

name's Eden pleased to meet you welcome to the land of imagination and my

monster house it's a little empty now but with your help we can fill it up to

create something here you need to draw something down there let's give it a try

okay

I guess oh yeah now I can every time you play and draw with me the things you

create will show up here I'm ready for more do we can put on a magic show

or go on an adventure

an adventure marvelous let's do it I know there's a

door around here somewhere and maybe you can help us out okay we did you can at

the port and draw a wooden door so I should probably do ground but I'm gonna

make it it's gonna be called a rainbow

two hours later

okay go to rainbow door okay here we go my very mornings a good shape it may

give excellent doorway to adventure okay adventure here we come before we can

start our adventure you need to pick where we are going to go do you go on an

jungle or a candy adventure okay

aha good choice with you at the lead our adventure is sure to succeed to have a

proper adventure they're going to need some pretty nice cool look

for

outline it like - like the want

don't miss the colors hurry okay what before we said grand adventure we should

pack something for the juice or a hot dog

Wow

we're gonna start with the yes okay a little bit like Christmas

it seems a little shy maybe we can lure it out could you clear the board and

drop this bag no it's

well okay so sparkling lollipop circle

cake now no man

it was like fill in a hole inside with purple now use the orange or some things

to make it that was great I'm glad I finally got to meet though below you're

gone oh this adventure is worn me out I could use a ride

did you clear the board and drop an elephant

he's gonna write an excellent it's like

that was rod I can't wait to see what you'll make for our next adventure for

the challenge part so however is we have to put everything we do during the game

in order from when we do it so it's going to be hard it's gonna be easy for

y'all cause y'all gonna see it but we are not so 30 seconds to do it

so let's okay here we go ready okay it's the first one so what was it

we drew the balloon first I don't know then everything smells I do the next

thing which I think of the door right and then you do the next thing which was

the palm tree you have palm trees I didn't know what drew what if you drove

the unicorn

oh let's get going we're definitely gonna win this challenge we only missed

one there is no way too many kids can be back we got away to me oh yeah tickets

videos next week

it's a Amazon and Best Buy and that's party to make sure to subscribe to our

YouTube channel for more fun

For more infomation >> Markers Challenge w/ Digital Monster! With Osmo Monster Game - Duration: 19:01.

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Edición Digital Houston 10/30/18 - Duration: 31:29.

For more infomation >> Edición Digital Houston 10/30/18 - Duration: 31:29.

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Horror Trailer - NBC Comedies (Digital Exclusive) - Duration: 1:02.

-Today is a high alert day.

I can't stress enough the importance of being vigilant...

-I'm scared. -...in light of the serious

threats we'll be facing.

-[ Laughs evilly ]

-Please don't hurt me! I don't want to die! Please!

-Dina's right. So, everybody keep an eye out

for anything out of the ordinary, okay?

-Attention -- I have been murdered.

Attention -- I have been murdered.

-A murderer? -Run!

-Everything is a weapon today, okay?

[ Both grunting ]

[ Heart beating ]

-[ Crying ] It's about to get really bad.

-Sandra! Sandra!

-Have a great purge!

For more infomation >> Horror Trailer - NBC Comedies (Digital Exclusive) - Duration: 1:02.

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Dica de Marketing Digital - Duration: 1:54.

For more infomation >> Dica de Marketing Digital - Duration: 1:54.

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Our digital transformation journey: Empowering changemakers | Silvia Scurrachio - Duration: 16:25.

>> Our next changemaker is

a principal at Escola Bosque in Brazil.

Two years ago,

her school took on the challenge of undergoing

a digital transformation to provide

experiences to all of their students no matter what age.

Designing immersive, engaging learning

that prepared them for an unknown future.

Silvia, is here to share how

she supported her teachers and

how to provide principals everywhere

with the steps that she and her teachers took.

To build a school that supports the creation of

innovative minds who will transform the world.

But before we welcome Silvia to the stage,

let's begin with a video.

So, we can see inside

their school and the transformation process.

>> I'm so glad to be here all the way from Brazil.

As a school, we have excellent partners

and nice collaborative spaces.

Our digital transformation journey started two years ago.

It's not a long time but we are going fast.

The results are already impressive,

and I truly believe that

teachers are the real changemakers.

Anthony Salcito mentioned it last May during Bett Brazil.

"More than just technology,

we need motivated teachers."

He's totally right, because we

have to give teachers all the support they need.

My role as a school leader,

is to provide the best resources

and create strategies that

motivate and empower the team and

help them to have a growth oriented mindset.

Give them space and freedom to take risks,

to innovate, and the opportunity

to lead their way in teaching.

Our development, and deploying took four steps.

We started with a nice presentation

that we call it Enchantment Time.

The teachers we had were amazed about digital tools,

and how technology could improve

their teaching and learning processes.

Then we start to do professional

development for the teachers,

but there's one thing I'm pretty

sure made a huge difference.

We divided the groups based on

their prior technological skills to

give the beginners time to learn the basics.

As in many schools,

we had teachers with

different technological skill levels.

Then we started personalized learning.

We created a digital learning path and we

use it open spaces in teacher's agenda,

lunch breaks, every spare moment to help them.

Even asking them basic questions such as,

"What do you want to prepare for your next class?"

At this point, everybody with

a good technological knowledge help the teachers.

Our TE, IT, my Assistant, other teachers,

it was a task force. That worked really well.

Then continuing education.

We call it a Digital Transformation Journey because it's

a process and once we start, we never stop.

So, many new and amazing things to apply and to learn.

That's why we regularly

provide to the teachers workshops,

seminars, and we still have personalized sessions.

We also encourage them to use

the Microsoft Educator Community for courses, resources.

And many times they meet after

their work shift to take courses together.

And we have our own

PLC or Professional Learning Community

with our excellent partner Big Brain Education.

It's really rewarding and we're really happy

to see teachers' motivation,

and how they are proud of every achievement.

And we are so proud of them as well.

Today, all teachers are MIEs,

MIE Experts, Trainer, Master Trainer,

and our TE is also

a Minecraft Global Mentor and he went to the E2,

Education Exchange this year in

Singapore representing our school, and Brazil.

I'm sure it has been an amazing journey for the teachers.

They are learning a lot, sharing more,

and collaborating like never before. Check this video.

>> They are also communicating better,

and we save time in our regular meetings.

Our projects using Teams as a hub are going

further because all teachers collaborate.

Even teachers who come to school just

once or twice a week, like PE, arts, music.

They can follow everything

about the projects through Teams.

We have a student,

she's facing a severe illness at this time,

is not attending classes,

but she can follow everything using Teams.

And many times, she can watch the classes using Skype.

It's an amazing opportunity. And actually,

we have all lesson plans and programs

shared with me and the coordinators using Teams.

Today, all teachers are

applying technology in their classrooms,

especially Office 365. And

they are really doing an amazing job.

We have some examples,

because technology enhances

our multidisciplinary projects,

and since early education,

they are using digital tools.

We have an example like this Life Under the Sea project,

where four year-olds, using Paint 3D,

they draw and customize their own fish. And the teacher,

using PowerPoint, assembles all of them in

an animated aquarium with bubbles, music.

They like it so much.

They also painted a cardboard submarine

and went to a ride using VR glasses.

It was so cute.

Our five year-olds, they followed a butterfly life cycle,

a real one, in their classrooms.

By using Paint 3D in tech classes,

they logged every step of the transformation,

and they drew a beautiful collaborative garden

to welcome all the butterflies.

They were so proud of themselves.

It was really nice.

All projects integrate technology and digital tools,

no matter the subject or the content.

As an Eco-School, we are always

looking for ways to save natural resources,

and our students came up with a solution

to save water: a vertical cistern.

They started with a project using Paint 3D,

made calculations using Excel,

and we actually built the cistern that

holds 530 liters of water.

It's a lot. Thanks to Skype sessions,

we can share our projects with

our sister school in England, the Moreland Primary.

Using AI, the students created a chatbot about bullying,

where they can ask questions and get

answers on how to cope with bullying.

Minecraft, it's widely used,

and students love it.

Using the original school plan,

they recreated the entire school in Minecraft,

and it's so perfect. It's amazing.

Coding, mixed reality, cognitive services,

VR are also important resources but Skype...

Skype transforms our classroom in a global hub.

Students and teachers and even myself, I love it.

We love Skype sessions.

Hacking STEM, it's also amazing,

and the students are developing a project.

It's an experiment for a contest that we'll send

the best projects to International Space Station.

And many of the simulations,

they are using Minecraft Chemistry to check.

For sure, students are really more engaged,

motivated, because personalization, collaboration,

metacognitive awareness,

and inclusion are important technology features.

But the most important,

kids love technology and it makes learning more fun.

And we are sharing our projects and

digital transformation in many important events.

We have been hosting Microsoft Showcase School tours.

We already welcomed about 400 educators

from Brazil and abroad.

We presented at ISTE 2018 and many others.

It's really rewarding for everybody.

Now, our teachers, they have

a special message for all of you.

>> Hi, I'm Teacher Natalie,

and I am so proud to take part in

all these changes brought through

technology and innovative ideas.

Children are learning so much that we want to spread

this message to all the teachers

and educators around the world.

We have the power to change education because?

>> We are changemakers!

>> Thank you, Silvia.

>> Thank you.

>> That was amazing.

>> Thank you so much.

>> I know all of you that have principals like

Silvia feel the effect of

a supportive leader, who's there learning.

You learn alongside with your teachers,

and you go into their classroom and help them.

That's just amazing. So, thank you again.

>> Thank you so much.

>> All right. Silvia, again,

will join us at the end of our broadcast

as we do our live Q&A.

So if you have any questions for Silvia and

what she's doing at her school in Brazil,

feel free to put those in the comment box right now.

I wanted to show all of you school leaders out there,

we actually have a couple of courses just for you

on how to really get going with changing,

that whole transformation of your school,

and they're tied to

our Education Transformation Framework.

We have one course here that's

on building system-wide leadership

and change and understanding

the leadership and policy needs by addressing vision,

developing a change strategy,

planning of monitoring and evaluation,

and ensuring differentiation and access for all.

Our second course here is about really

focusing in on modern teaching and learning.

And in this series,

you'll learn how to develop leader and educator capacity,

how to build learning communities and support for staff,

ensuring that you're creating

inclusive learning environments and more!

For more infomation >> Our digital transformation journey: Empowering changemakers | Silvia Scurrachio - Duration: 16:25.

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What Is The Future Of Social Media? (Digital Hangout Invitation) - Duration: 2:41.

- Yo, what's up? It's QuHarrison Terry,

and I want to informally invite you

to the first ever Inevitable Human digital hangout.

Now, these digital hangouts are available to all.

Like, if you're a member, great, we love you.

If you're not, come check out the community

and come see what it's all about for yourself.

So, what are we talking about?

Well, I'm pretty uneasy but also happy

to say we're talking about the future of social media.

We're about 10 years into the contemporary era

of social media and we've seen some pretty

compelling use cases for both good and bad.

I mean, on the good side, you've got the fact

that you can be more connected than you ever once were,

and share updates about your life and the lives

of people you care about within a mere second.

However, on the flip side of that,

there's a lot of toxic stuff in social media as well.

From people stealing your identity,

and not really even people, but bots.

Bots, like, things that don't even exist.

Like, not even a being, but, like this digital thing

will take your identity and then go spread

all these fake news links around the world.

And you have no clue of it until someone notifies you.

Right? Like, that's crazy to me.

Aside from that, we've also got social media

having a big impact on some of the elections worldwide.

Not only in the U.S., but we're also seeing the impacts

and implications of social media meddling in Brazil.

Let's talk about that in the community.

And what I really want to talk about

on this digital hangout is what it looks like.

And you know, in three years, I feel like Zuckerberg

is gonna have a pretty tight grasp

on fake accounts and hopefully, like,

you know, we won't really be hearing any more stories

about elections being changed because of Facebook.

However, what does Facebook look like in 2024?

What does Facebook look like in 2030?

What does social media look like in 2030?

Will Twitter even still be a thing?

Will we be using the blockchain to store

our social profiles and identities?

Like, will we get paid to post our information? Right?

Like, we already see how companies

of all sizes are profiting from our data.

What is that data worth for us, personally?

Like, will you sell your posts and updates

and will people subscribe to that?

These are all topics that we want

to discuss with you and more.

So please, check out the first ever digital hangout,

and you can do that by hitting

the link in the description below.

And honestly, when you look back

on this five years from now,

if we're right about anything that we talk about,

you'll be able to say, hey, I saw this five years ago

and I was there when, like, such and such

was discussing that moment.

I don't think this is a conversation you want to miss

and we'd love to have you a part of it.

For more infomation >> What Is The Future Of Social Media? (Digital Hangout Invitation) - Duration: 2:41.

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How to Become a "Loved" Brand | Leading in Digital | Cognizant Belgium - Duration: 1:56.

Being a loved brand is what matters most to be successful for company's overtime.

Being a loved brand means so much more than just having a good product, service or price,

it's about having the best customer relationship.

How do you get the best customer relationship nowadays?

It's about knowing what your client really needs.

As Henry Ford said, we can not just ask our clients what they want.

So here you need deep market insights, and some creative thinking.

So think beyond your core offer, think beyond traditional industry boundaries and think

about customer experience.

The only limitation to this thinking, should be market dynamics, and economic reality.

Is it a nice idea, or will it really strengthen your customer relationship?

Take financial institutions for example.

People in businesses, don't need banks per se.

Today it's much more than just processing and holding your money.

Banks can become so much more relevant and impactful for clients, by leveraging on digital

and data.

We recently completed a strategic assessment for a bank, targeted at their small business

clients.

The objective of this study was to come up with ideas to make it more easy to bank with

them, to become more relevant and to generate additional non-banking revenues.

For an energy company we recently completed work to help them strengthen their customer

relationships.

By defining new products, new services and new experiences to help them go beyond gas

and electricity.

To ensure you build a loved brand and sustainable customer relationships, you will have to do

more than you most often do today, and have customer experience at the heart of your organization.

For more infomation >> How to Become a "Loved" Brand | Leading in Digital | Cognizant Belgium - Duration: 1:56.

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Certificación digital IC3 - Duration: 1:09.

For more infomation >> Certificación digital IC3 - Duration: 1:09.

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#1 Transmissão ao Vivo Sobre Marketing Digital !! - Duration: 26:54.

For more infomation >> #1 Transmissão ao Vivo Sobre Marketing Digital !! - Duration: 26:54.

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Digital Advertising - How much should I spend? 💰 - Duration: 1:29.

So Nate is there you know a formula or a way to figure out how much a business

should spend on digital advertising? Yeah it's a great question. It's probably the

number one question we get as an agency. How much should I spend? Yeah, I want to

advertise but I have no idea how much to spend in the digital world and really

that comes down to a lot of research on our end trying to figure out

what platform would work best for you but then really trying to figure out

what your goals are as a business. Is your goal to kind of like we said before

is your goal to gain ten new leads or is your goal to simply just get your

brand out in a new area? From the brand awareness perspective it could be it

could be anything you could really spend as much as you

wanted to because we have so many platforms that we could use but if it

really comes down to, I am just looking to get five new leads per month then that

really helps us understand what budget to allocate to get those leads that

you're looking for. And if you have that number of what does it cost per lead or

you know how much is a customer worth to me then that helps us figure

out that as well. Exactly, so if your cost per lead is a hundred dollars and you

want five new leads your budget better be five hundred dollars or more or the

expectations just won't match up.

For more infomation >> Digital Advertising - How much should I spend? 💰 - Duration: 1:29.

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Netblocks.org (Digital Rights) - Duration: 1:23.

Digital rights are human rights and there is no difference.

We conduct our lives online, we are told about our rights online

and overall our reality is shaped online.

The main reason governments choose to block specific sites

or applications is to control the population.

In general, we usually see forced [internet] shutdowns

or disruptions during elections or times of political unrest

because the internet is where we access all information

and connect with others.

So if we don't have access to internet, we have no power.

NetBlocks is an organisation fighting for

a more open and inclusive internet.

We are working at the intersection of

internet governance, cyber security and privacy.

What we mainly do is monitor any forms of online censorship

and we do this around the world.

So far we have monitored shutdowns in the Middle East,

Africa, South America as well as Europe.

Which is why the public, that's us, must really inform ourselves on

what is internet freedom and what is censorship

and what we can do to fight back.