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WHAT DOES DIGITAL LITERACY MEAN?

That depends.

30 years ago, digital literacy meant you were able to turn on a computer,

and to use the internet you'd need to know what an acoustic coupler is.

These days you need to know

how to evaluate messages on the internet.

Beyond that, it's probably something

that doesn't exist in the singular.

It also includes being able

to think about things that happen.

It also includes

being able to read and write things.

For example, reading the code of a website.

It's not only a competence of ability, a manual skill,

it's in principle an attitude,

an attitude of orientation in a digital world.

WHICH COMPETENCES DOES DIGITAL LITERACY INCLUDE?

Firstly, anything connected with reading, writing and communicating.

It also involves thinking,

because every language is a form of thought.

And the digital language is a form of thought too,

a new form that's available to us today.

Aside from that, it includes

everything we associate with it,

from turning on a computer

to using word processing software.

And also networking:

How do we act in social networks? How do we use social networks?

We should at least be able

to co-author phenomena in the digital world,

to help define them,

to create them,

to think about them,

or just to leave them be.

IS DIGITAL LITERACY AN EDUCATION GOAL IN SCHOOLS?

Media competence

comes up more and more frequently in everyday contexts.

There is an education ministry strategy paper titled

"Education in a digital world".

It states specifically

that teachers must have these competences.

It's interesting to note that in recent studies from England

digitalisation is a hot topic,

but when one asks about its relevance in daily life,

it's less of a priority.

WHERE IS DIGITAL LITERACY LOCATED IN THE COMPETENCE MODEL?

It is connected to it, if it is even

part of it all, so to speak.

But this area of competence is certainly not omnipresent.

HOW WILL DIGITAL LITERACY AND OTHER COMPETENCES BE LINKED IN FUTURE?

No one ever asked me

how the ability to write relates to other abilities.

Although of course it's important

in your professional life.

Digital literacy will be,

or already is, a core competence in the 21st century.

That's for sure.

And it will influence all other competences.

People who operate machines today

will maybe have to be able to re-programme the machine in future.

Digitalization affects more and more areas of life,

and as a consequence

it influences our abilities, competences, and ways of thinking.

WHY IS DIGITAL LITERACY IMPORTANT FOR LEARNING FOREIGN LANGUAGES?

We now have many opportunities to actively learn foreign languages

compared to 20, 30 years ago.

We can hold video conferences.

It's no effort at all.

Learning new words when reading texts has become much easier.

If I'm reading an English text and don't know a word,

I can just click on it

and find a definition or a translation,

and the word is automatically stored in my flashcards so that I can

learn it when practicing vocabulary.

These are all things that

affect language learning and make it easier, I think.

But it also requires that you know how to do it.

DO TEACHERS NEED TO HAVE FURTHER TRAINING?

The goal of teacher training is successful learning.

And nowadays there are new tools, methods

and new contexts in the digital domain.

And that must play a key role in teacher training.

It must be a fundamental aspect.

I wish people didn't always say, "Digitality in biology class",

but rather just "modern biology lessons".

The optimal way to learn

a foreign language is in the real world.

A space in which there are foreign-language books,

where it's possible to work on a computer

with apps, or maybe links, that offer tips and information.

But also where we can have video conferences

and connect with other people.

So basically

to create a linguistic space

in which we can work together using all our resources,

both old and new.

Where you can find teachers, communication partners,

or even daily newspapers.

In principle, a makerspace for languages.

GOETHE-INSTITUT DIGITAL LITERACY - STARTKLAR?! CONFERENCE

For more infomation >> Digital Literacy – Konferenz Startklar?! - Duration: 5:29.

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How to FIX Digital Weekly Timer - Duration: 7:03.

For more infomation >> How to FIX Digital Weekly Timer - Duration: 7:03.

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Keeping your digital ID secure - Duration: 1:39.

For more infomation >> Keeping your digital ID secure - Duration: 1:39.

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Jaguar XF Sportbrake 2.0D R-SPORT || InControl Touch Pro + Meridian Digital - Duration: 1:14.

For more infomation >> Jaguar XF Sportbrake 2.0D R-SPORT || InControl Touch Pro + Meridian Digital - Duration: 1:14.

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Jaguar XF Sportbrake 2.0D R-SPORT || InControl Touch Pro + Meridian Digital - Duration: 1:14.

For more infomation >> Jaguar XF Sportbrake 2.0D R-SPORT || InControl Touch Pro + Meridian Digital - Duration: 1:14.

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NRCC splits with top digital staffer - Duration: 4:37.

NRCC splits with top digital staffer The digital director for House Republicans' independent campaign spending arm is out, just over four months before the midterms

 The National Republican Congressional Committee has abruptly split with a top digital staffer just over four months before the 2018 midterm elections

  Daria Grastara had been working as the digital director for the NRCC's independent expenditure arm, which is expected to spend tens of millions of dollars on advertising to protect the party's House majority

  Neither Grastara nor the NRCC would comment on the departure.   But three people briefed on the exit said it came after Grastara gave an online video interview to Campaigns and Elections, an insider journal that tracks the campaign industry

Grastara, these people said, didn't give her supervisors a heads-up before she gave the on-the-record interview

  In the nine-and-a-half minute video, which posted on June 13, Grastara outlines her digital work on behalf of the committee and explains how she had been experimenting with ways to mobilize voters ahead of the election

  "I'm proud of my work at the NRCC this cycle and grateful for the opportunity to have worked with their incredible team on protecting the House majority," Grastara said in an email

"I am looking forward to my next venture in the GOP digital space." Morning Score newsletter Your guide to the permanent campaign — weekday mornings, in your inbox

By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time

  Her departure could create complications for the House GOP campaign committee as it tries to fill her role

  Strict federal laws govern operatives' work on independent expenditure arms, which can spend unlimited amounts of money on federal races

They are "firewalled" off from their affiliated campaign committees, meaning they cannot coordinate their activities

The rules also require a "cooling off" period for certain staffers working on independent expenditure arms, meaning they cannot discuss plans or strategies with campaigns or candidates for 120 days before airing ads that affect those elections

  That would limit the pool of potential replacements for Grastara. Many of the party's top digital operatives have been working closely with congressional campaigns for the last year and a half

  "Daria is an immensely talented digital staffer with a bright future in politics," John Rogers, the NRCC's executive director, said in a statement

"We wish her well and are sad to see her go."   According to her LinkedIn profile, Grastara was formerly an employee at the FP1 Strategies, a prominent Washington-based consulting firm

She was also a staffer on former Florida Gov. Jeb Bush's 2016 presidential bid.

For more infomation >> NRCC splits with top digital staffer - Duration: 4:37.

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Keeping your digital ID secure - Duration: 1:39.

For more infomation >> Keeping your digital ID secure - Duration: 1:39.

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Nottingham's Digital Summit - PCM mini vlog - Duration: 3:08.

For more infomation >> Nottingham's Digital Summit - PCM mini vlog - Duration: 3:08.

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Go digital - the new website - Duration: 1:22.

This July Derwent Living will launch its new website. It's been designed with

feedback from customers and colleagues from across the business. It's a huge

upgrade on what's come before and combined six existing websites into one.

This includes the MY Derwent Living and MY Community systems. The technology

driving the site allows a number of firsts for Derwent Living in the digital

space. It'll allow single sign-on for customers

meaning the account they start their online application with will be the same

one they use when they're a tenant. When customers use the site to submit an

enquiry it'll be sent through to our contact management system where an

appropriate team member can pick it up. This aligns processes and speeds up

responses. The reference number they receive will allow for quicker

follow-ups. And our advice center gives new and existing customers everything

they need to know to manage their tenancy and property - it's a great way to

self-serve 24/7 and reduces the need to contact Derwent Living through

traditional methods. We're really excited about the technology and the benefits it

will bring. Look out for the launch in July!

For more infomation >> Go digital - the new website - Duration: 1:22.

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Elite Bistro 5.6Quart Digital Touchscreen Air Fryer with... - Duration: 13:48.

For more infomation >> Elite Bistro 5.6Quart Digital Touchscreen Air Fryer with... - Duration: 13:48.

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How to know #2 | When Not to Hire a Digital Agency? - Duration: 6:36.

Hi, my name is Mark McDowell.

I'm the Managing Director here at Primal.

In the last episode we talked about

why you should hire an agency,

versus not hiring an agency,

or potentially utilising an agency

with a mix of in-house staff.

So in this week's episode we're gonna be talking about,

when you definitely don't need an agency.

There's a lot of incidences where engagements happen,

and perhaps they really shouldn't,

based on a few different scenarios.

One scenario is that, your brand, and you've got

in-house teams with a large back-log of work,

and there's no additional bandwidth

for your internal team to be working with an agency.

And the reason why that's a situation

where you don't need an agency,

is because you do need bandwidth to work with agencies.

You need to be able to have the time to,

potentially have meetings, communicate with them,

approve and strategize together,

as if you would with an in-house team.

The other scenario is when you're head of marketing,

or you're a marketing manager,

and you're the only point of contact

who has channel expertise within a particular area,

in which you're hiring the agency for,

and that there's no one else like you

who has that expertise.

The reason why that could be problematic is because,

if you're head of marketing or a manager,

you're gonna have to utilise your expertise

to work with the agency, and therefore,

you'd be splitting your time between making that particular

digital channel work for the brand and the business,

and splitting it with your time in management.

As we know, when you're splitting

time between two different roles,

both roles probably don't end up being fulfilled.

So it's really good to have an understanding of it,

and also have another person in-house

who understands that particular channel,

or whichever digital channels you're targeting,

and have your job focus on the management side,

whereas they can focus on making

the channel work for the brand.

The other scenario we'd be looking at

is when you've got a small budget or when you want

to run test projects, which I'll get into.

When we look at small budgets,

the reason why you shouldn't be working with an agency,

is because we care about the long term.

As an agency we want long term relationships,

we want the brand to do extremely well,

because that means the relationship lasts longer,

and we wanna be making impact very, very fast,

and making the channel that you hired

the agency for to work very, very fast.

When we're looking at test projects,

and you've got a decent budget,

you wanna run a test project with an agency.

What this typically looks like is,

the conversation may go, "Hey, we have the money,

"but we wanna test you guys out for one month,

"and if you do well in that one month,

"we'll invest more money and we'll

"continue the campaigns together."

Now, for us being an agency we know that the client is,

or the client side is not convinced that us as an agency

will actually deliver on the results promised.

Most likely because the brand hasn't tested

the channel before, or they're not convinced

that we will actually as an agency,

deliver results in that particular channel for them.

So this is obviously not good,

and it's extremely important for us as an agency

to then establish clarity on the client side,

so that they feel very comfortable to commit to a long term,

or fully commit the entire budget to whichever

digital project or programme that they wanna get started.

Now, the logic behind that is because,

the client won't believe it will work.

It's a reason why you don't wanna hire an agency,

because if you're not willing to commit

for the long term and invest enough money,

but run a very short term test project,

you're looking at potentially wasting time and money,

because one month is not enough time to really

be driving an impact, anyone in marketing knows this.

It's about what happens over time, and how improvements

can be made through larger investments, as well as

a full commitment to whatever programmes that you do.

With that, you'll be able to collect more data,

they'll be much more learnings to be had,

and you'll see things improve over the long term.

Because it's one month it does not lead

to a high enough impact, and therefore,

a lot of the times will most likely fail.

Therefore you've wasted time, you've wasted a month.

You probably need to find a new agency,

because you're not convinced that

they can deliver results within a month,

and essentially you've wasted money as well.

In our opinion test projects can be very problematic,

and it's best to actually develop clarity

with the agency that you work for.

Understand their strategy and approach,

and help deep enough to get all of your questions answered,

so that you feel comfortable as well as confident

in the engagement with the agency that you hire.

So what do you do then if you've got a small budget?

Not all businesses will have huge budgets.

What we would recommend with a small budget,

is actually maybe to engage an agency for an audit,

or to provide a strategy, so maybe with the audit

you could identify opportunities and gaps,

within the digital channels,

and then define a strategy in order to approach it.

Then with that strategy and approach,

you could potentially build a business case

to convince the owner or whoever is making the decisions

around the money for the brand,

to then invest in those channels,

and you'd get a full programme running.

I hope that's helped to answer

when you definitely don't need an agency,

because in our experience things like small investments

for commitments to full digital programmes,

as well as test projects,

typically don't work in the short term.

And the reason why is because,

we care about the long term,

and there should be enough clarity on both sides

so that both parties feel confident enough to engage

with each other for the full investment, or a longer term.

In the next episode we'll be talking about

how to find a good agency, and what you can do brand side

to really identify what a good agency looks like.

So that you can feel confident,

and engage the right agencies for your brand.

Thank you very much.

(soft music)

For more infomation >> How to know #2 | When Not to Hire a Digital Agency? - Duration: 6:36.

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Vacature Digital Creative - Flipbase - Duration: 0:23.

Hey hey hey, digital creatives, opgelet! Vanaf september hebben wij een hele toffe stageplek

bij onze video startup in Amsterdam! Ben jij dus niet bang om voor de camera te staan

en wil jij mij hele toffe digitale content voor Flipbase helpen creëren?

Beantwoord dan de volgende vraag: wat betekent creativiteit voor jou?

En wellicht zie ik je heel snel!