So, so we got another business breakdown I
know, pretty exciting.
Right. So.
And we've actually, we've gotten some really good feedback.
Yeah, we talked to cory,
right? Yeah.
And, and I'm going to,
I mean from Corey's Bagel, from our last episode.
So the first business breakdown was for Corey's bagels in Chicago.
Shout out to Corey Kaplan. Great last name,
spells it with a k. I'm with a C.
I think we're brothers from a different mother,
but he actually sent us a care package which was awesome.
Yeah. And that's going to show up right here
behind us, but I had the bagel chips;
I have to tell you they were the best bagel chips I've ever had.
Okay. We're down here in Florida and my wife
like we went on a little mini vacation to Orlando,
no joke. She brought the Bagel chips with us.
They have traveled around Florida because she loves them so much.
So shout out to Corey. Thank you.
And here we go. Business Breakdown number two,
we're staying with the Profit. We love the profit - Marcus Lemonis
again is great. Disclaimer,
we're not affiliated with CNBC, the profit,
anybody, we're just to marketing guys,
all we want to do is make sure that you guys can get a better idea.
See through our eyes, our lenses of how these businesses
should be actually using the internet, how they should be leveraging digital
media and digital marketing in order to grow their presence and grow the
revenues. Yeah,
exactly. Really what it comes down to more money.
It's all about the money in business, right?
Capitalism.
Today we're talking about Santa's Toys and what a great name.
And it makes you happy when you think about
it and even the episode made you happy. So now let's talk about the episode.
So Jake, you tell them about the episode.
So I watched the episode last night and you know,
a couple things came across to me. Santa's toys is small business in Santa
Claus, Indiana,
I think right? Santa Claus,
Indiana. Um,
the couple were from Pennsylvania originally and they moved to Santa
Clause Indiana because they want to have a new life for their kids and for
themselves. And so they started the toy shop.
I mean, it makes perfect sense,
right? Toy Shop,
Santa Claus, Indiana.
Great idea. Yep.
So they had a store and I think it was open for about a year or so before they
contacted Marcus and um, you know,
he went over the numbers and the numbers actually weren't that bad.
I think they turned a profit of what, $60,000 or something.
So yeah. Yes.
That's small business in a small town. Yeah.
No, it's themed.
Yeah. I mean,
that's, that's really good for a small
businesses just so you know, the fact is they weren't doing that bad,
but they knew they wanted to take that next step.
They didn't know how to do it. They didn't know what to do.
Um, they're very,
um, conscious as far as their expenditures,
which Marcus goes over quite a bit in the show and you know,
they brought him in and I think he had some really great insights.
He did. That's what he does.
That's what the profit is all about, is he's taking this business that needs
help, that,
you know, they know what their,
their core functionality is a core functionality.
It's what you do best, it's your product or service,
what you offer. So they knew the toy business to an
extent they they have done a really good job building it up.
Granted the experience when we talk about the episode too,
there are cameras everywhere because they didn't want shrinkage,
but would they understand it, which is totally understandable,
but in a toy shop you got to have shrinkage.
I mean that's just, that's what it is.
You're going to enter linkage is when you know it's loss of product either by
damage, by theft.
Kids are going to play with toys are going to break them.
That's just what it is. But he came in and really evaluated and
he found that they have a good solid business.
They've got a great theme, they've got a good name,
really a good stick and they just have to leverage it properly.
And one of those channels to leverage it is online.
And I think actually one of the best points that he made earlier in the show
was, you know,
the business was using Sanchez toys.net. Not because they couldn't own Santos
toys.com. But because they wanted to save $10 a
year or something, and it was,
it was that employee minimal. So yeah.
And the point that Marcus made is nobody uses.net.
You can own the.net and forward it to your.com.
But owning that Dotcom is very important.
Very true. Okay.
So what was the offer that Marcus gave them?
Right. So the offer the Marcus gave was 75 k,
and that money was intended to be for the store to make it feel like Christmas
and side as well as the online store. Okay.
So 37, five for the store.
30 slash 75 to the online store. Yep.
Okay. So what we're going to do is obviously
we can't look at the store, uh,
but let's take a look at the online store today and let's really figure it
out from a perspective of two dads that one of my presence,
I mean granted past Christmas time, it's past the holidays,
but to dad's looking for toys. That's right.
And I'm, I'm not great at looking at toys,
so this would be a good experience.
They go, all right,
perfect. So right now I pull up just a quick
search for Santos toys. Unfortunately the one thing I'll tell
you is their number one for that term, which is very good.
Right? So they show up number one for San as
toys and they also have their listing on the right hand side.
So take a look at their listing and they have 84 reviews.
What do you think 84 reviews is? Not for two years of business is pretty
good considering they haven't really focused too much on online products.
Online business at all. And on facebook they have 52 bones.
Okay. Very good.
So not bad. Good,
good. Start for sure.
All the information's correct. Say there's toys,
locations, correct.
Good information. Anything they could add?
Okay. So Jake,
I like that smile. Remember when I told you that I,
I, I'm,
I'm a national speaker for Google and get
your business online. I think you've told me that I'm leaving
tomorrow on a trip. You should know that I'll be out of
office for a few days. But.
So one of the big things I look at always is google my business.
It's like, that's like my meat and potatoes,
right? So let's just take a look.
I just want to dive into their. Google my business a little bit more.
Uh, we've looked at the reviews.
They have 84 reviews on Google for point one.
Stars good. What I'd like you to do is we click on
the google reviews for a second. Sure.
I want you guys at home to be thinking about not only how many reviews you have
but what you do with them because digital reputation is not just about
amassing a huge number of digital reviews or google reviews or reviews on
tripadvisor or facebook or whatever.
It's how you manage them. So how you respond to them and also how
you promote those reviews afterwards. So one thing that,
that we're seeing in these are pretty recent reviews a month ago,
a week ago, and this episode,
from what I understand, I mean these episodes that are filmed
over multi-month, six months,
nine months, like they have to record 70 plus hours
of footage. So there's been a long time since the
episode aired and since they've made the changes to
what I'm seeing here is they have pretty darn good reviews.
Right? Okay.
A couple of bad ones here and they're like,
here's a great example though. This right here by Evan Johnston.
They were probably going to be there. Yeah.
As you can see from the show, there are people that are just going to
be trolls. They're going to go in and they're going
to give a negative review because maybe they didn't like the episode,
they didn't like the people, whatever.
And that's not fair, but here's an opportunity for Santos
toys. Santa Toy should actually be managing
these reviews and go on and say, you know,
we don't remember having you, but please come back and we'll give you
a magical Christmas experience. So even on those one star reviews that
people are going to look back and they're gonna say,
how did the business respond to this review?
And on all these positive reviews, I want to see responses.
So on what does it say? Thanks so much.
Okay, thanks so much.
As the response to the review, now we read the review.
I'm not going to read the whole thing, love the store,
blah, blah,
blah. This isn't an opportunity.
This is an seo opportunity. Number one,
because whatever you're writing is attached to a five star review on
Google. This is all content that lives inside of
Google.
Instead of writing, thanks so much.
Three words to a multiline review they could have written.
Thanks so much for coming to Santa toys.com or Santa his toys and Santa
Claus, Indiana.
We really appreciate that. You love the store.
Hey, next time you come check out our line of
blah, blah,
Blah toys, we'd love to show them to you and
provide you with a magical Christmas experience.
Yeah, sounds.
I just saw your eyes like shoot up. Right?
I was good because as two dads that are looking for our kids for toys,
if I see them right that then I'm like, I'm going to put love into this
experience. They're going to make sure that my kids
have the best Christmas or whatever else they celebrate.
They're going to have and they're going to enjoy it,
and even if you're not buying online, if you're going to the town to check it
out and you go and look at the online reviews for all the different places you
want to go to, you're going to stop there because it's
like, wow,
they had a great experience.
I wouldn't take my kids care about their customers and that's what people are
looking at. A lot of people,
over 50 percent of consumers are looking at their responses to the reviews as
much as the reviews themselves. So if we're looking at why don't we
click on photos? If we're looking at the Google my
business profile. Sure,
okay. We get the new store picks,
the new store picks. Great.
There's the old one up. That's the old store,
that's the old store. We remember that from the episode old
store and these were posted, so you can see at the top left,
if you just mouse over that you can see that they were posted by Santos toys,
so it's not a user generated photo, so they could actually curate these and
make sure that they're proper photos. Right?
They have a very good volume of photos. I personally.
Here's one thing, so I'm going to give you a special tip.
Here's a. here's a nugget or gem for you.
You should always be posting up new photos.
If you're a toy store, you have so many different photos.
You can do toys with toys. You can do just specific skews.
Right? So what I would suggest for a toy store
or something that has a store that has a lot of products be posting up at least
five to 10 new photos every month. Absolutely.
How about Santa holding a toy and giving it to a kid?
Even just the Santa Glove. Yeah,
right. That's all you need just to cut down
costs, school,
Santa Glove or so, five to 10 photos.
So they have. They have really good volume.
I'd like to see more photos on there. Okay.
All right, so let's go back to the search coach.
All right, so we're back.
We talked about the listing a little bit now.
Can we talk a little bit about organic listings?
We did this with cory's as well, and there's one thing that I'm noticing
that it's bothering me. What's up that first listing you said
that they, that they,
you know, they're the top of organic search
results for Sanas toys, which is a branded search,
right? A direct search because people know the
name. What about the title of the page says
Toys Llc? Well,
that's the business name. Sometimes the page title of the page can
be different, but we'll see that once we get into the
site. Okay.
We'll get into the site. That's fine.
But even the LLC, it's still,
it feels a little. I feel like I feel like I'm,
you know, if I buy the wrong toy,
I'm going to have a lawsuit on my hands coming down.
Me Seriously with contracts. So just just for me being just a regular
data like okay, this is a little formal,
but sure, sure.
Okay. And what about the description?
The Meta description? Join our nice list for exclusive deals
in releases.
Probably not the best one and it doesn't really talk about the toys or anything
else.
It looks to me because it has so much more subscribe to our mailing list.
Subscribe. It's not copyrighted description,
I just pulling it from the page. Pulled it from the footer.
Yeah. Okay.
So again. Yep.
Opportunity. Missed opportunity.
Okay.
Now I searched one other term just because I was curious not thinking they
would probably do that well. And I searched for Christmas toys,
right. Probably probably a more common search
term. Toys
again to dad's looking for toys. Right.
It could be any to parents if you have kids,
best Christmas toys or Christmas toys and whatever.
But that's what we would maybe we would start with.
Right. So I mean obviously you come here and
the first thing you see is Walmart, it all the big,
the big stores. Not Seeing Santos toys,
although I didn't really expect to see it,
so kinda what that leads me to believe is mainly search optimization is good
for them and certainly is relevant at some level,
maybe not the most important thing. And the only reason I say that is
because they would have a really hard time competing with the walmarts of the
world and the Amazons of the world.
Okay. Well let's,
let's take it one step further. So it's very localized business.
It's in Santa Claus, Indiana.
What if we type in Christmas toys, Indiana and that's a good point in.
Let's try that.
There you go.
Okay. So what,
when you perform a search on Google, it's localizing based off of either your
Ip address, where your computer is,
right? Or on your phone.
It's either triangulating because of the cell towers or whatever Wifi or on.
So because we're in Florida, it was just showing generic results,
right? It was showing results for localized
Tampa, Florida,
but people might be an Indiana, they might be searching around Christmas
toys in Indiana. Maybe they want Indiana themed toys,
who knows? But they might type in the state if they
live in Indiana, they might type in Christmas toys near
me and we're seeing a lot more. There's a lot of research from Google
and think with Google that people are typing in something near me.
Yeah. So yeah,
I do it all the time too. It's just easy.
So Christmas toys near me then they might show up.
Right, exactly.
And the other thing I was thinking of too is I bet you they get a lot of
repeat business and actually marcus mentioned this on the show,
that's why you were so adamant about doing any boxes and things is that
repeat business. Somebody shows up from out of town,
they go to the store and they have a great experience and when they do that
then they go online and they want to have continue that experience.
Hey, I found these really cool toys there.
I couldn't find anywhere else. You know,
I'll go there rather than going to Amazon.
And is that loyalty? So they're,
they're building in bolstering that customer loyalty.
So not the best seo maybe, but maybe local seo isn't so bad.
It's pretty good.
Sounds good. Cool.
So we're. So we're here.
We're here. We're on the search engine results page.
We typed in San as toys because we watched the episode.
Let's
go to the website. All right,
sounds good. So I have it pulled up here.
And the first thing we want to look at, you mentioned before about the page
Fedele [inaudible] Santos toys, llc feels a little cold.
It feels really cold. Yeah.
At when? When we build websites for our clients.
I never like including the business entity.
No, it just feels a little crow was going to
call it unless it's actually sent this toy.
Especially Santa as toys. If it's a lawyer,
fine. If it's like,
you know, certain things that need those
designations.
I mean it's not bad. Obviously we,
we found in the search they're not doing that bad locally,
which is a good thing. They're doing well for Santos Toy.
So the company did a great job as far as that's concerned.
I think I probably would have changed it to Santa.
There's toys and then include the location probably.
Okay. You know,
maybe something else about Christmas. Okay.
So Santas, toys,
Christmas experience in Santa Claus, Indiana.
Yeah, exactly.
And then we also mentioned about the Meta description.
Right? So find it the.
It'll have one year is really what it comes down to.
They don't have a Meta description. So what it did was it just automatically
pulled in the text of the page, which was like the footer text.
But rewind for a second, he spent 37,000,
$500
website, right?
Something like that with 25 or 32. Okay.
Twenty five,
25, fine.
More than $500 on a website and it doesn't have a good title.
Meta description.
Yeah. I would expect that to have been done.
I mean especially is a shopify site, so it's easy enough to do that.
Okay.
So missed opportunity. Yes.
A listen can be fixed easily. Write a few keystrokes.
Yeah. I'm on your side at home.
It's one of those things, no matter what platform you're on,
it doesn't matter. They have ways in pretty much every
platform. Now the change the page title and align
it with the text on the page as well as the Meta description.
And do the same thing. Yep.
Okay. So they're great for search.
So big suggestion here is update the Meta title and Meta description of the
page that it really gives off a more friendly Christmas Eve.
Right,
exactly. It was more,
you can go further in depth, but that's sure.
Those are the two main things. Sure.
Alright. So looking at the site when you think,
I mean the colors. Okay.
So color scheme. Yep.
They've got the really cool Avatar of Santa Claus and the elves.
I love that.
Mm.
I like that. So I love that.
The puppet thing is, I mean I,
I guess they sell a lot of puppets. Sure.
Learn about, learn about Santa.
That's very cool. And then they have a signup for email,
which is good.
It's good that they have the email address and it's joined our nice list.
So it's not just like subscribed to our email.
Join our nice list for exclusive deals and your releases,
which is good. I want to be on the nice list.
Fun. Right.
It's, it brings you back to being a kid.
Okay. So let's start at the top.
Sure.
So I think overall, I mean if,
again, we were talking about this a little bit
earlier, you know,
these guys online are competing against Walmart,
against Amazon, against all these different people.
So I totally get this site is nice. It's not Amazon Nice.
No, obviously because Amazon's spends
billions of dollars, right?
Yeah. So it's,
it's good. And probably their target market,
my guess is people who came to the store,
people who've seen the show and they're going online to be part of that
experience, part of that promotion engine.
Right? So it needs to be good enough that they
can go and find the toys that they want or would like to see.
What do you think? Does it do that?
I definitely think it does that. What's at the top?
There's a little bar at the top $5 shipping $5 shipping on $25 plus total
order. Okay.
So not bad. So one of the things that we've seen in
our experience is if you actually tell consumers right away with their
shipping's going to be, you drastically reduce the attrition or
the loss of customer when they get to the shopping cart.
Yeah. No one likes adding a bunch of stuff.
The shopping cart and then see, oh it's gonna be $15,
15 minutes. I'll just go to target or Walmart or
whatever. Right.
So that right there is. Yeah,
I'll prime it. I'll probably search for the toys I
found here and prime exactly. So right there.
That's a a good job by them using a top bar.
Now one thing I would say is this, that's a really prime position for other
things.
A lot of times on the sites that we build will actually put up,
join the mailing list, join the nice list because a lot of
space up here where you get to anything to buy.
There's a lot of space. It's within shopify and shopify has the
ability to customize the template for the look and feel of the site for the
amount of money that was spent. All I'm going to say is this,
I would have used this vertical space a little bit better.
I'm right. I feel like for that top bar,
get people to subscribe to the email. Yeah.
Okay. Here's something.
I watched the episode. You watched the episode last night.
You're going to go to Santa Toys Dot com because you're excited to see what
happens to you. Forget about it.
Then another prophet comes on. Then billion dollar buyer comes on.
Then you know the next Gordon Ramsey show,
bar rescue, whatever else or whatever other shows.
Game of thrones is coming up. All these movies you forget about Sanas
toys. How do you remember Santa Toys?
How does San is toys? Make sure that you remember that it's
good to have the email signup, but just all the way the model was all
the way the bottom break and you're banking on someone scrolling all the way
down and really wanting to join. Really,
really either nothing, so using a pop up,
which we have some people think is annoying.
I get that. That's fine,
but some sort of emotion. It's proven to work some sort of motion,
even that top bar might be able to slide down.
Yeah, we can do that too.
Yep. So let's just say that this is a missed
opportunity here to capture that traffic and convert them right away to someone
that wants to actually learn more and stay in
the fold. What's.
Absolutely. Yeah.
It's all about that repeat business, especially in bringing people in,
especially with the show. I mean serious.
And we're in January, right?
When are we going to be shopping for toys?
Especially for November. December.
Exactly. So you love to get some of that business
over the rest of the year. Yup,
exactly. So then we've got the logo.
Great. I feel like you could put something that
says the 25, you know,
$5 shipping for 25 somewhere else on this site and still accomplish what
you're trying to do. They've got a nice Nav bar.
Not to clutter clear. Yep.
Okay. We can find all different kinds of
things, all different kinds of things.
They categorize them, new arrivals,
bestsellers. I like that.
So you can see what's selling the best sale about us.
I like that too. A lot of people like to go to websites
and you'll find this on your own site. When you look at analytics about us as
one of the most popular pages on all sites,
people like to find out about the business,
who you know who's running it. I want to know who they're buying from.
Exactly. All right,
so taking a quick look at one of these pages.
Now this is a shopify site. The first thing I see,
and this is very nitpicky, very nitpicky.
Look at this size of this image and they'll look at the size of this image.
Look at the size of this image, and it looks at the size of this image.
It's just a little sloppy. So the way to combat that is to make
sure that if you're using some image editing software,
make them all squares the same size. Exactly.
Upload that, right?
Yeah. Just making them all the same size.
That way you don't have that issue, but I totally agree because the prices
are off, the the product title is off.
So it's not a seamless user experience. Now on mobile this would be different
because would be stacked. Yep.
But how many people are visiting the site on desktop too?
And let's say somebody comes here randomly,
it was just thinking about buying from Santos toys.
Any kind of little thing that's different and not Amazon ask is a point
of is this credible? Do you want to put that kind of that
mindset of the customer?
Like wow, they didn't do that as is this customer,
is this know business legit? Is My toy gun come broken?
Is it going to come? Is it going to come?
Of course my credit card going to go. Exactly.
And those are all things because we can't go to Santa Clause Indiana.
We want to make sure that we're having the best experience we can so that we're
synonymized this website experience with the buying experience,
with the receipt experience of the product and ultimately the experience of
our kids opening up that gift and thinking,
Oh my goodness, dad,
where'd you get this? Yeah,
let's say it looks for a specific type of toy.
It's just do baby and toddler. Sure,
you have a toddler to sort of buy a to Z,
so alphabetically a to z. We got numbers showing up first.
Fine. Okay.
I think it's just, it's fine,
right? It's fine,
but most people aren't going to sort by either going to use the site search
tool. Right.
And they're not going to go through seven pages.
They're going to get bored and be like, I don't know where my thing.
So some of the sorting options can be removed,
right? Yeah.
Or figure out how people are searching and doing some research about how people
are finding the toys on the site and then you know,
gravitating towards that. So thinking.
So what you're really saying is I think that their parents,
they have two kids who are older, right?
But think like apparent or gift giver and onto her uncle,
a grandparent, whatever.
How are they going to be searching? So going into these minutia and we get
it. It's minutia,
but they're doing a great job. Yeah,
they're doing a great job. But this is very granular for a reason
because I'm not going to sort by a to z. So if you give me more options than I
get overwhelmed, it creates analysis paralysis,
analysis paralysis. Guess what?
I'm frozen. I'm off the site.
I'm going to somewhere like Amazon with all these small business owners,
US included, we don't want people to just use Amazon
all the time.
We want them to shop from us. We have to give them a good user
experience. Really take notes from Amazon because
they've done so. Exactly.
I mean they know what they're doing obviously.
Yeah. So I'll say one more thing about the
site and one thing I think is, is very interesting,
especially for, you know,
kind of this business and the fact that there are the profit and everything
else. You know,
you mentioned up here and I just thought of it,
gift cards, [inaudible] somebody sees this,
sees this show and they have a grandkid. They buy a gift card.
Yeah. So their son or daughter can buy their
grandkids, you know,
a couple of gifts and they can be a part of the show.
Exactly, exactly.
How excited were we? I'm just going back because I'm like a
fan boy. How excited were we when we got the
Corrie's care package and I know that's really fence.
We were like kids because we're now a part of the show and everybody was so
like my wife was so excited. So excited.
Yeah. So it's the same thing.
If you could be a part of Santa toys, it's pretty cool.
That's pretty cool. Right?
So definitely I think gift cards, like they have it,
they were smart and best sellers. It's the first product that shows up and
when you look at the gift card it's like that can be totally branded.
That can be branded. Definitely.
And you know what, click on gift card for a second because
we did harp on Cory's last time. Uh,
so we've got a $10 gift card. I don't know what $10 is going to buy.
Twenty five 5,100. Okay.
They do have the different quantities and the different values.
That's good deal of the day. I don't even know what that's about.
So the timer explanation. No explanation.
I think $10 is still for $10. $10.
Ten Bucks. Ten Bucks.
10 bucks my friend. Yep.
What I would maybe though one thing that I'm thinking suggestive selling,
so suggestive selling is one, hey,
you're telling people what they should be buying.
Yeah. You're telling me to buy a $10 gift
card. I would have it and I would have it at
50 and then have the other values because 50 bucks you're going to be able
to get a couple of toys. Right,
and maybe cover shipping. Yeah,
there you go. Yep.
We've done sel. We've looked at Google.
My business. We've looked at the website,
right? One aspect of the website that we find
very important because of the retention mechanism of it is email marketing and
you just signed up for the email newsletter or you joined the nice list.
What does it say?
Thanks for contacting us. We'll get back to you as soon as
possible.
We didn't contact them, we didn't contact them and I just joined
the nice list.
I feel like there'll be some like, cool.
How about Whoa, Whoa,
whoa. Like elves,
like jumping around or so something. Celebrate that.
I just joined the nice list. Not I just contacted you.
Thank you so much. Evelyn.
Please send me a Danish and a coffee. It's like a small things.
It's the small things, but this.
This is a big thing of small thing. That's a big smile.
I'm not on the nice list. I'm on.
I'm in some system somewhere now. My emails floating around.
Okay, so we joined the nice list and we just
checked and we haven't gotten any email yet,
so a welcome email. I would think I'd get a welcome email or
maybe even a series of emails series of emails which is called an autoresponder
drip marketing campaigns. So real simple to do and we do have.
We're gonna have some more videos on drip marketing and autoresponders.
The importance of them.
Oh my God. Right.
So easy to use too. Yeah,
I joined the nice list. Santa should send me a letter right
away, welcomed me to the nice list.
Then Santa should tell me about all the different perks I have of being on the
nice list. Ask My kids names.
Santa should ask. My name's to personalize it so that,
you know, our kids now are getting direct emails
from Santa Right, and then Santa is going to send me an
email showing me some of the best toys that my kids would like because not only
is he going to ask for the names, but their gender.
Yeah. Then from there,
Santa is going to show me some of the fun things that he's doing at the North
Pole and how hey, if I jump back on the website,
I can see a special page that's only available to people on the nice list.
Keep them engaged. We just built an autoresponder if I go
right. So welcome.
You're welcome to join our list. Brian Apple.
Um, so okay.
We, we did,
uh, we went through the email and the last
thing that we want to look at is their social media.
Right? And I'm assuming that since they put
good money into the digital presence of this business,
they're going to have good social media.
Well, I clicked and didn't pop up into a new
tab. It just went directly to the page.
So what does that mean? Explain to her what that means is,
so it's still in the same tab. That means I can't go directly back to
Sandra's toys.com. Let's say I want to go check on social
media for a discount or whatever to go like the page I have to hit the back
button to get back to the website. I can't just look over with.
Right. So that's that again,
is Mr. Mr. Opportunity, because you want your website to stay
open and one of the tabs as long as possible because life happens,
things happen, right.
And all of a sudden your attention is just drawn somewhere else.
Well, you keep tabs open.
That's what we'll do. So as you're closing tabs,
you're like, oh,
I forgot about his toys. And then you go back and see what you
want to do technically, right.
As a blank target. That's right.
We want to open it in a new tab or new window or an html terms.
Blank target. Yep.
Wow. Okay.
So right away they're using a video at the top.
That's kind of cool. That's very cool.
So they did a little video. They have some snow.
They're showing a little slide show of the.
That's great. Yup.
Very cool. Very cool.
They're leveraging facebook's cover video,
which I like.
Okay. So looking at facebook,
you know, I,
I want to say that they have spent good time here.
Recommended by 75 people. That's great.
That means 75 reviews. That's great.
They have videos on there. They're posting frequently posting
frequently January. Okay.
So we're seeing a good cadence, a good,
a good frequency of posting. Um,
listen, it's off season.
This is where they should be putting more time into social media.
They should really be, as we said,
think of different ways that you can showcase the products to drive people to
the site and to buy from the site. Birthdays are happening,
all different kinds of events are still happening even though it's past
Christmas time. So we want to figure out different ways
to really make those products heroes on social media.
Still liquid. Did inquiries and go check out their
photos and photos. Okay.
So we're looking through their photos and they have,
you know, Alpha on the shelf.
They've got some different product photos that they're using.
They're using stock photos from the manufacturers or the toy companies,
which is totally fine. Here's the thing,
if I'm. I'm signing up and I'm trying to have
this Santa Claus experience, nowhere do I see Santa Claus doesn't
exist. Santa doesn't exist.
Loyalty card values exist and bunnies in such boxes go invest or use.
Here's. Here's my suggestion.
If you have a themed business, go by the Santa Glove,
go by the Santa Costume from a costume store and just be holding the presence
of that. Santa is involved somehow.
You know Scott, Scott's the owner,
I think so. Scott,
dress up as Santa and have the gifts and you guys just take photos with the
family, whatever you want,
but have Santa there higher. I'm sure there's a Santa Claus
impersonator in Santa Claus, Indiana who is off right now,
who needs some work. Have him dress up and showcase all the
presidents and showcase on toys.
Have him have him take a tour, a virtual tour with Santa Claus,
and let me see that on social media. Let me see that on the website.
Here's a question for you. So they were on facebook.
They just invested this money into a website.
What's their call to action button? Call,
call now, and so I have to.
If you mouse over it, what does it say?
You'll need to be logged into facebook APP on your phone to call.
It's got a missed opportunity. It's a big Mit.
They're closed four days of the week. How am I going to call them?
Send them back to the website, so change that simple five,
five second fix. Send it back to the website to make the
money. You're not open.
How are you going to field calls? They have a lot of videos,
which is great. They're using the same template,
which is fine.
That's totally fine. They've got the logo so they have brand
consistency. I think as good,
again, with the thumbnails,
because you can choose the thumbnails of each video on facebook as people are
perusing. That's an opportunity for you to
showcase the preview of the video and get people to Click and watch.
Get more engaged with your brand. Where Santa Bring Santa into this
episode should be called where? Santa where Santa,
because honestly he's a figment of our ignorant right now.
I'd say big takeaway from social media. Let's see.
Some Santa show us Santa Free Santa. Yeah,
right. Free.
Santa Santa. Okay.
Jake, one last thing that I want to do is look
at instagram. Sure.
Instagram is huge because it's a big driver of traffic.
It's a big driver of engagement. People that are watching the show,
people that are involved, they're going to want to go and see all
the different products. Instagram's a great platform for you to
post the products and guess what? For business owners,
this is a tip, so to save time,
you post an instagram, you can automatically share it to your
business page. So now if Santa is holding a toy and
you're putting it on, instagram goes to facebook,
now you're covering both. Boom.
Not Somebody. How long have they had the account?
Maybe it's brand new. We don't know.
One's the oldest post. Let's look at that.
Yeah, wild.
So you have instagram on your website, you're showcasing it,
a use it, just use it.
Start using that as your mechanism to record photos and quick videos and then
share them to facebook. It's going to be a huge time saver for
you, but having instagram right here with
only four posts and you opened up August 2018,
it's a missed opportunity that you can really,
really grab hold of absolutely right. Here's the big one.
Have messages from Santa, go find the Santa Impersonator in Santa
Claus, Indiana.
One of we saw one of the show. He was on the show.
Go find him and have him record different videos.
Sit with him for a couple of days by him,
some beers or agnostic or whatever you drink and just have him record videos
showing the toys and then you can post those up on instagram and they'll.
They'll seamlessly go to facebook. Right?
Huge opportunity for kids. I watch my kids now,
I cannot believe the amount of video they watch.
They consume so much video of nothing, but if if they could watch videos of
Santa, showing them the toys,
oh my God, and
a new hint, you can make money that way.
That's the way Santa unboxing toys and showing them and everything.
Yeah, you're a moron.
You're welcome. So Jake,
we went through everything. We went through search engine
optimization. We looked at Google,
my business, a website,
email and social media. So much more we can do,
but so much more. We don't have years where we're doing a
new thing. We're not going to score each one.
But just overall, how do you feel about Santa Toys?
Well, I think they did make leaps and bounds.
I mean, a lot of progress after marcus a show.
Um, honestly I think they did pretty well.
I think overall I think they're doing pretty well.
I think the business owners obviously are very good at kind of conserving
money, um,
but there's definitely opportunities.
So if we're looking at it from the business owner point of view,
I totally agree with you. If we're looking at it that marcus
limonus owned 50 percent of the website. Marcus,
again, our websites right here,
just just call us or email us or go to the site.
I'm just kidding. But all due respect to everyone that
we're, you know,
thank you for letting us do this again. Here's what I recommend.
Improve your search engine optimization. Simple.
Start uploading more photos to google my business and videos of Santa use posts
which we didn't even talk about, but use posts on the website itself.
Try to figure out some ways to customize it and to capture more emails with email
automated welcome email, simple and easy,
and also drip marketing campaigns and the nice list and make me feel like I
joined the nice list. Don't make me feel like I just submitted
it to some to the, to the LLC robot and with social media,
more videos, more photos.
Get that Santa Impersonator working in the off season and have him work with
you so you guys can get more people to Santa Claus,
Indiana, but also sell more toys.
So for the bigger, better business channel.
I'm Bryan Caplan. I'm Jake Burns.
Hey, at bigger better biz.
We're here to equip you with the tools and know how to grow that bigger,
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