Thứ Tư, 31 tháng 1, 2018

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Space is very important to creativity, to collaboration, to getting new ideas, to

helping people think differently about their business, their work, their lives etc.

The goal of this Digital Studio is to bring together a lot of different disciplines

on digital technology, because we know now that it's not just about the backend

systems, or just the front end systems, it's about the whole change of solutions

which you have to encompass to make something really work. So, we have data

scientists, designers, technologists, human scientists working together to come up

with new ideas, new business models new revenue stream ideas, for our clients.

That's what this place is all about.

Kids..our kids are now are starting at

elementary school, they will probably have jobs that don't exist now.

And then now we come to the official

opening of the Digital Studio.

So for me innovation is interaction, so not only technology and this is the kind

of a hub where you all meet them together, the new technology and the

other people. So I'm quite happy with it and there were some nice things to see as well.

For more infomation >> How to Reimagine your Business with Digital | Cognizant - Duration: 1:44.

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The Good Place - Critics Forking Love Us (Digital Exclusive) - Duration: 0:42.

For more infomation >> The Good Place - Critics Forking Love Us (Digital Exclusive) - Duration: 0:42.

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Right Angle: And The Winner Is.... Digital Actors! - Duration: 13:05.

Well what we in Los Angeles call kudos season has just gotten into top gear

with the announcement of the Academy Award nominees and I think it's probably

in the interest of all of us to take a look at one of these categories and see

what the world's political situation looks like. Hi everybody I'm Bill Whittle

here with Steve Green and Scott Ott and this is about your post-Oscars Oscars. So

here's what I think are the five best performances of 2017 and the nominees

for best male actor are:

"Alright, team Osiris the light is green."

"Brooks isn't a corporal anymore. Your sergeant now.

You're the commander of the Marines on this ship.

My honor, sir.

"We should contact Admiral Raines now, commander."

"No. Staff Sergeant Omar said to pick your mission,

don't let it pick you. That's exactly what we're gonna do."

Ho ho, ha ha, did you see what I did there? There's a reason for this. Certainly

those of us who are conservatives, the half of the country that's routinely

insulted by all of the glitterati and all of the rest of the highfalutin

limousine liberals who talk about open borders from behind their private

security fenced in compounds and all the rest of this hypocrisy - all of this is on

its way out. The Oscars used to be something that was just a cultural event,

now it's just kind of like a, you know Thursday night football game,

essentially it's going to essentially disappear. One of the reasons is that

entertainment is moving away from feature films and TV into things like

content produced by users on YouTube, some of these getting billions of views.

There's not a TV show in the world that ever got billions of views and also

so much of the focus of the creative arts today is going into computer games.

So as you can see from the examples I picked, we're not there yet but we are

getting perilously close to this idea of digital actors and so on and this is

what I'd like to discuss today: the digital future of entertainment. Steve,

let's start with you. I suspect that it will be available - it's already available

to Hollywood - to produce characters that are essentially indistinguishable from

digital characters, essentially indistinguishable from real people.

Certainly within the next two or three years on the high level it'll be routine.

This technology moves downhill very very quickly. What do you think that says when

a screenwriter is not only able to write a character but perhaps in

conjunction with the director is able to design the character - is to create

the actor that they think is perfect for this. Does that worry you at all or do

you think there's some interesting ground to be made there? No it doesn't

worry me in the slightest and let me tell you why. How many stories have been

written, by writers of course, about how Hollywood screwed up their book? )r about

how the singer screwed up their song? I've got Ray Charles in The Count Basie

Orchestra doing an old number called "Mom, Look What They Did to My Song." So

this is the age-old lament. That somewhere between the writer and the

audience, you've got a money-grubbing producer, you've got an egotistical

director, you have idiot actors who all kind of conspire to ruin the writer's

vision and I remember during the the big writers strike of maybe this is 20 years

ago now, one of the guys at one of these awards show reminding the

audience that every great movie begins with a great script but we also have a

lot of lousy movies that probably started with a pretty great script but

all of these things are in the way between the writer and delivering the

writer's vision to the audience. And if we can give writers these tools to

create these things directly and send them to their audience

directly, I think this would be the the biggest boon to to film and TV

maybe since since the invention of the projector. I can hardly wait to see

it and you know I'd worried before that instead of having the broad

popular culture that we had at the dawn of mass media and then for about 30 to

50 years after that, that we you know, now we're in these silos and the silos keep

getting skinnier and skinnier and taller and taller. Well this

disintermediation between the writer and the audience may be able to bring back

the popular culture, the actual broad base culture that we started losing

in the 60s and 70s. Well as we saw from some of the examples

I listed earlier, some of these characters are photorealistic but others

are extremely realistic looking and yet very stylized, they're clearly

not somebody who could ever have been cast.

Hang on Bill, let me throw something in really quick.

My favorite comedic performance of 2017:

Baby Groot!

Yeah, there you go. There you go. Exactly.

Scott, here's what I think is interesting about this, mostly

politically, is that we're not there yet but we're getting there very very

quickly. All of these performances that we saw

earlier are not animators moving lips, frame-by-frame adjusting expressions,

this is facial motion capture, body motion capture, so these are real actors

performing and the computers recording their motions and then translating those

motions on to a digital character and really this essentially got started with

Andy Serkis's amazing work with Gollum back in Lord of the Rings, early 2000s.

But what it means is this, Scott. We're very close to seeing I think the same

kind of revolution in in big ticket entertainment that we saw with that

whole idea of news and opinion when we got started, when the internet finally

had the bandwidth to do video. In other words, for the cost of about five

thousand dollars you can get a pretty good mocap system. Digital animators,

digital sets, digital people. They're not quite there yet but when these things

become photorealistic and a person can produce essentially an epic feature film

in a room the size of this studio and this is not hyperbole by any means, this

is certainly coming. What do you think that does to level the playing field in

terms of getting this kind of content away from these billionaire leftists and

their big studios and out into the people who have differing opinions about

things? I think we live in heady times. I mean it-it's this kind of exciting time

to be alive. I mean the first thing that occurs to me is: Finally! Hurray! There'll

be great opportunities for ugly people who have technical skills. You know you

don't have to - you don't have to have a jaunty jaw or handsome eyebrows to be to

be really at the heart of a star performance in a movie anymore. It's guys

who know how to code. You know, it's people who have actual skills who are

becoming the real stars in Hollywood and I guess we'll have to banish the others

to the stage, where they'll have to perform live in front of people and

learn their craft. The other thing that strikes me is that a computer-generated

character is unlikely to sexually harass his co-stars or the interns on the set.

But not impossible. Yeah not impossible but unlikely. That's why I said just unlikely.

The other thing which is a fascinating notion is, the prominence in recent years of vocal acting

that has, you know you have to actually be a significantly better

actor to pull off some of this stuff-

For all these voices in animated movies. Using a microphone, yeah.

Yeah I mean think of Robin Williams in Aladdin years ago, who really created

that character through the power of his voice and the artists just sort of built

it around Robin William's voice and so you know I think that there are lots of

positive things that come out about. Earlier today I was messing around with

GarageBand on my computer here and it does things that I'm not even, I don't

even have a an inkling of how to do but I have an entire band in my iMac. Yes.

This is my point. I can write a song with a drum line and bass and guitars and put it all

together and if I want to sing on it, I can do that but if I don't I can

completely fabricate all that. So you know I think it is really amazing . We've

said this before on this show but they used to you know, say that we have

freedom of the press in this country for the man who owns one and now in a sense

everybody owns one. wWe have you know freedom to shape the culture for the

person who owns a movie studio and I have one and so will you. Yeah that's

exactly my point. Everyone will be able to own a feature film studio for $10,000

or less. And I think this is what's exciting about it to me. Certainly young

people are trending more and more towards video games, are spending less

and less time and money going to films and more and more time living in the

world of these video games and one of the reasons they become so attractive

is because of what we call these cutscenes which we showed some segments

of earlier where these highly rendered scenes of characters interacting either

with you or with each other followed by some gameplay and then another another

cutscene and so on. So just in a nutshell what I would say is this: if I was a

Hollywood actor I wouldn't be too worried because motion capture requires

acting. As Scott pointed out, it requires exceptional acting and it's a very

difficult kind of acting where you've got a camera directly in front of your

face here and this net and so on. So there's going to be room for a lot

more technicians but these are things that are affordable. Motion

capture systems now $2,000. Facial recognition capture software,

maybe four or five hundred dollars. These are all available. So we'll

still need actors. If I was a movie star on the other hand I'd be a little

concerned about this because a good actor who may just be a real ordinary

looking guy essentially will have the ability to have the features of

whichever particular actor we find most interesting. I will say two things in

terms of a caveat. One of them is that if you get to design your own faces they

tend to all look similar. It's hard to commit to somebody with the

idiosyncrasies that come in from people off of the street. That concerns me

a little bit, sort of the homogeneity of these computerized characters. I suspect

that'll change too. But the final thing I'll say about this is, I think the

people that who have to worry the least are writers. Back in 1980-81, I was and

and I mean we were just getting started with computer games the simplest kind of

you know like branching out, do you want to do this or do you want to do that? And

a theater director teacher who I respected very much named David Shelton

said he was worried that since audiences will be able to make a decision that

basically they won't need writers anymore, that during the course of the

movie at several different key points the audience will vote on what they want

the character to do and therefore you won't need writers anymore and even at

that early time I said Dr. Shelton, I think you're wrong about that one. And

the reason I think you're wrong about that one is because if the audience gets

to decide what the characters are gonna do then they'll always do the right

thing. They'll always do the right thing and they'll always do the thing that we

want them to do, the villains will always be punished, the heroes will

always triumph and it's gonna be as boring as it can be because great story

is when the heroes do something wrong and evil and and the villains have some

humanizing element about them. So those elements will still be here. But to me

it's the democratization of it. It's the idea that already within our fingertips

is the means to produce films that look very much of the quality of Lord of the

Rings or so on and that within the next three or four years certainly we will

all as we now have our own TV studios in our homes and we have our own means

of communication, pretty soon we will all have our own you know enormous Hollywood

movie lots and a hundred and fifty, two hundred, three hundred million dollar

budgets to make these kind of movies and we'll be able to do it if you can talk

your friends into helping you out. It's an interesting world and

we're gonna live to see it. Thanks for joining us, I'm Bill Whittle, we'll see

you next time here with Steve Green and Scott Ott and on Right Angle, made

possible by the paying members at BillWhittle.com.

For more infomation >> Right Angle: And The Winner Is.... Digital Actors! - Duration: 13:05.

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Digital learning leaders in Orange County schools - Duration: 2:16.

For more infomation >> Digital learning leaders in Orange County schools - Duration: 2:16.

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7 Mitos de la Transformación Digital - Duration: 6:04.

For more infomation >> 7 Mitos de la Transformación Digital - Duration: 6:04.

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Jennifer Mora Digital Lab 1 - Duration: 2:24.

For more infomation >> Jennifer Mora Digital Lab 1 - Duration: 2:24.

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3 tips for choosing the right Digital Advertising Strategy - Duration: 2:36.

Do you ever wonder why your business isn't seeing a high rate of return on its paid ad strategy? Here are 3 tips for choosing

the right Digital Advertising Strategy.

Tip #1 | Know your target audience.

Understanding who your audience is will make it easier to determine the best way to reach them online.

If you want to reach an audience based off of who they are you, may want to consider

advertising on social media platforms such as Facebook or LinkedIn.

These platforms offer very powerful people-based targeting options that allow you to build an audience based off of characteristics such as their location, age,

gender, and an assortment of other detailed targeting options.

You can also layer these detailed targeting options to create a more specific audience.

For example, if you offer home improvement services that appeal to new homeowners you could target recent home buyers

and then narrow the audience further by also targeting people who are likely to spend on home improvement or renovations.

Tip #2 | Determine how much each result is worth to your business?

Before you launch your campaigns, think about what exactly you hope to accomplish

and how much you are willing to spend to accomplish it.

For example, if your goal is to get potential customers to fill out your contact form

know how much you're willing to spend for each of those leads. This amount is your target cost for acquisition.

If you're promoting a variety of different products or services, your target cost per acquisition will probably vary.

Knowing your target cost per acquisition will make it easier to monitor your campaign performance and make adjustments to your strategy.

Tip #3 | Track your results and make adjustments as needed.

Take the time to review your campaign performance.

Keep a close eye on your campaigns throughout the month and do a more in-depth review of your campaigns at least once a month.

Your click-through rate will show a percentage of people who saw your ad & actually clicked on it to visit your site.

If your click-through rate is low, you may want to consider adjusting your ad creative or targeting.

You should also keep an eye on your cost per click.

A sudden jump could indicate an increase in competition, in which case you may need to adjust your bid strategy and ad creative to be more competitive.

And of course you also want to make sure you're getting conversions on your ads.

Watch your conversion rate and total number of conversions to make sure you're getting the results that you need.

If the company that's running your current paid campaigns is reporting only on clicks and impressions,

and not providing reports on conversions,

then they're not helping you reach your goals.

If you liked this video, and feel like you learned something, click the "Like" button and

for more tips on Digital Advertising, click the link in the description below to visit our Blog.

For more infomation >> 3 tips for choosing the right Digital Advertising Strategy - Duration: 2:36.

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Will Your iPhone or iPad Wreck Your Kids Hearing? - Digital Parenting Minute [Ep 17] - Duration: 1:43.

- Now, while we usually think

of emotional and mental dangers associated

with using digital devices,

there can also be real physical damage

to your child's hearing.

Thankfully, the restrictions feature in iOS

also provides a way for us to limit the volume

at which your child can listen to audio.

So let's dive into it.

(energetic, percussive music)

- [Instructor] iOS allows you to set the maximum volume

for the device.

To access this feature,

you will need to go to the Settings app.

From this app, scroll down until you see Music.

From this option, look for the Volume Limit option.

From here, you can set the maximum volume for the device.

The next step in this process is to make sure

that your child can't change this setting.

We will do this with the Restrictions feature

that we've covered in previous episodes.

From within this page in the Settings app,

go back to the General List.

Next, select Restrictions.

You'll need to press the Enable Restrictions button

if you haven't enabled it yet.

Once you do, you'll need to set a passcode.

This passcode will be used to either edit

or disable the restrictions on this device.

Once you have Restrictions enabled, scroll to the bottom

and you will see an option called Volume Limit.

From here, you can specify whether your child can change

the volume limit.

Select Don't Allow Changes.

After setting this, the volume limit will be locked

to its current setting.

With this setting in place,

you can make sure that the maximum volume that you set

won't be exceeded when your child is listening

to the iOS device.

(energetic, percussive music)

For more infomation >> Will Your iPhone or iPad Wreck Your Kids Hearing? - Digital Parenting Minute [Ep 17] - Duration: 1:43.

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Digital Dos & Don'ts - Finding Strategic Connections on LinkedIn - Duration: 3:18.

Hi everyone! Lisa with Simply Real Systems here to show you how to make

strategic connections on LinkedIn. As you can see I'm logged into my account.

I'm on the my network tab and there are a lot of connections here that LinkedIn

is suggesting to me based on the 671 connections I already have. As you

can see some of them are in the real estate industry. I'm

looking to see if there's anybody who's not. Like here's a trainer that

I'm not sure would be a good connection for me or not so I'm just

going to go ahead and show you that you you can click this X and it will

take people off of your suggested list. If you connect from here ... I'm going to go

ahead and show you how if you connect from here ... it's going to automatically

send them an invitation but you're not going to be able to customize it with a

note. I want to show you how you can do that so I'm going to go up into the

search bar and I'm going to put in "realtor" in there and I'm going to search for people

who identify themselves as realtors in their profiles. As you can see this is

actually including some of my 1st level connections and since I'm already connected with

these people I want to filter them out so that I'm just reaching out to

people that I haven't connected with yet. So you can see I've sent invitations to

a lot of these people ... so I'm gonna go down here to a page maybe that's further

down. I want to show you one ... here's one I haven't connected ...

with a female, so I'm going to reach out to connect. In this text box

you can see I'm given the option to add a note. That is always more likely to work

if you're reaching out to a stranger. You can explain why you're

reaching out that's going to have a better result,

most likely. So, I always start with their name, and I believe her name was Nicole.

Then I have a quick message that I've typed out in a Word

document or Notepad and I just copy and paste that in there. Now, just

because I was a little distracted I'm gonna double check that I spelled her

name correctly because that would be rude to misspell her name. =) So yes her

name is Nicole and I just explained that I'm an affiliate with the Hampton Roads

Women in Real Estate so that she knows that I'm interested and supporting

Realtors® in the area. I just say I'm looking forward to connecting

and networking and then I can send that invitation. I hope you enjoyed this

training and I hope that you're able to use it to reach out and expand your

network with your strategic connections. Thanks so much ... have a great day!

For more infomation >> Digital Dos & Don'ts - Finding Strategic Connections on LinkedIn - Duration: 3:18.

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Why We Promot Digital Marketing & SEO ? - Duration: 1:46.

For more infomation >> Why We Promot Digital Marketing & SEO ? - Duration: 1:46.

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No Experience Required: Building a New Digital Workforce | WorkingNation - Duration: 3:06.

If I had a message to young women who are interested in tech, I would say don't

doubt yourself. Technology definitely interested me but I really didn't know

how to make the jump. Once I heard about the Akamai Technical Academy program it

seemed like it was meant for someone like me.

My name is Takara Larsen and I am from Medford, MA. Even though I was

doing well in my former career I was getting a little bit stuck. It was at a

point where I really couldn't see a way up. It's easy sometimes to think that you

can't do certain things. Now it's really silly because this program shows that I

did have the skills, and I'm really excited to have the opportunity to have done this.

The Akamai Technical Academy for us is a

program that we started to help really broaden the pool of candidates that we

want to attract to the organization.

For Akamai, talent is everything. We are in the technology sector. Innovation is

very important and we feel like diversity is the gateway to innovation.

Within the tech community there is a shortage of diverse candidates. The

Technical Academy was put together to take candidates and then put them

through a six-month program to give them those skills and the exposure to Akamai.

I don't want to hire somebody for a day I want to hire them for 20 years.

If it takes you six months to be fantastic, great we'll give you that six months.

A program like Akamai Technical Academy is a bit unique. Although this is something

that I would encourage other companies to take in consideration. What it's

afforded us is to essentially tap into talent that we would have never

typically pursued under any other circumstances, and we had no idea the

volume of people who are either under-employeed or not pursuing their passions.

It was not for the faint of heart. It was very few days off, I had homework,

I had assessments, I had projects. My fiance was definitely a support system

for me. He helped me see the long view of okay things are tough right now but

think about where you're going to be in six months.

Takara is a great example of

someone who spent many years in higher education and essentially felt like she

wasn't necessarily pursuing her passion. And in our process we were able to

uncover that she absolutely embodies the things that would make her successful

here at Akamai.

I think the best part - definitely the people. I had amazing classmates.

We were able to help each other. I think my classmates really

helped me along to be successful.

I'm extremely proud of what we've been able to accomplish in a short period of

time with the Akamai Technical Academy. It's really changed lives and helping people

to really give themselves a fresh start or really to reinvent themselves along a

path that will help them to pursue their passion.

To be on this new career

trajectory, it's really exciting. It's definitely not easy sometimes to take a

risk like this but I'm just really happy I stuck with it and I worked hard and

that I'm here now.

For more infomation >> No Experience Required: Building a New Digital Workforce | WorkingNation - Duration: 3:06.

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Free Internet Service Can Help Bridge Digital, Community Divide - Duration: 2:11.

For more infomation >> Free Internet Service Can Help Bridge Digital, Community Divide - Duration: 2:11.

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Eurobank Ergasias digital solutions help Greeks regain trust in banks | World Finance - Duration: 5:22.

World Finance: As the Greek economy slowly recovers, local banks have a lot of work to do.

How to reduce the high percentage of non-performing loans, and recover a significant volume of deposits?

Both, of course, while maintaining profitability.

Joining me down the line is Iakovos Giannaklis from Eurobank Ergasias.

Iakovos, the public lost a lot of trust in the banks –

how have you been working to rebuild it?

Iakovos Giannaklis: At Eurobank, our goal is to focus on customer needs, while building

trusted relationships with our clients.

We want our customers to choose us, knowing they'll find top quality services, along with

access to digital solutions.

We try to work and serve our customers through our corporate values: dynamism, cooperation,

empathy, trust and innovation.

Based on them, the bank supports customers' difficulties on servicing their loans, addressing

each case with social responsibility and respect.

Another very important factor of building trust is that we never stopped financing the

companies that bank with us, as this is the time that the bank's support is needed and

valued the most.

World Finance: And how have these efforts helped you re-grow your deposits?

Iakovos Giannaklis: We see that slowly the increased trust of depositors helps the

partial return of deposits into the system.

For Eurobank, the design and launch of new products and services mainly focuses on creating

the right context and infrastructure to support the bank's current and future development in deposits.

Numerous actions were implemented in 2017.

The enhancement of locality campaigns for our customers through our best in Greece loyalty

programme, that cooperates with a large number of retailers.

We increased considerably the number of salary earners and pensioners –

a strong indication we're becoming the bank of first choice to more clients.

We promoted the value of saving to young people, capitalising on the heritage of Hellenic Postbank.

With cooperation of a large number of companies for their transactional needs, and many other

initiatives through both the physical and digital channels led us to increase our market

share on deposits for the first nine months of 2017, while the cost of deposits continued to decline.

World Finance: How have you enhanced your personal banking offering to compete for

valuable affluent clients?

Iakovos Giannaklis: We need to mention that Eurobank Retail Banking was the first to present

the personal banking service model before all other Greek banks.

In 2017, our dedicated personal banking relationship managers

served more than 100,000 affluent customers.

We've introduced an efficient and well-defined process that meets all their wealth management

and transactional needs.

Our service is compiled by features like tactical economic reports, exclusive products such

as special deposit account, investment and insurance products, along with special services

in travel and real estate.

All that through a well-defined method that helps to identify banking products that cover

their client needs.

Our goal is to provide the top class customer service at this market segment.

World Finance: And how are you innovating when it comes to business banking?

Iakovos Giannaklis: Small business banking has the market expertise and gives us a sectoral

approach which allows us to establish solid relationships with high value customers and

attract new ones.

We support innovative enterprises, capitalising on European guarantee and financing programmes,

through collaboration agreements with European institutions like EIF.

We help small and medium enterprises that want to expand their activity abroad,

with our electronic gate to global trade and business networking, exportgate.gr;

recently enhanced with its participation in trade club alliance.

We've introduced a distinct customer service, client business support and consulting services,

through the innovative CRM tool Business Checkup, a complete methodology addressing fully customers'

needs, through customised business proposals.

A series of other strategic choices have been made, like the launch of virtual banking service

for the first time in Greece.

This new service allows customers who are familiar with the use of internet banking

to communicate via video conference, with their dedicated business banking relationship

managers, and all that from the venue of their company, performing almost all kinds

of interactions with the bank.

World Finance: Finally, what's your digitisation strategy, moving forward?

Iakovos Giannaklis: Eurobank has made the strategic choice to embrace digital technology

in a dynamic manner, and become the premier digital bank in Greece.

We have launched a comprehensive three year digitalisation programme, with two primary pillars.

Full digitalisation of the basic bank processes, to ensure absolute efficiency and the implementation

of an omni-channel experience for our customers.

In 2017, we introduced tablets in all branches cashiers, in order to facilitate the signature

procedure for transactions.

An e-signature service that is prepared to expand so as to include the signature of contracts.

Regarding the Eurobank mobile app, which was launched in 2016, we presented a new set of

innovative features aiming to facilitate our customers' daily lives, and were awarded with

many local and international awards.

We believe that through digital banking we are able to address our customers

in a more sophisticated way.

We can offer a unique customer experience via customer journeys, and at the same time

we can increase revenues and profitability.

We have applied lean methodology in our processes, to ensure simplicity and less complexity for

customers, along with reduced operating costs.

World Finance: Iakovos, thank you.

Iakovos Giannaklis: Thank you.

Thanks for watching.

Click through for our European playlist, exploring the latest financial services stories from

across the continent.

And please subscribe for more international insights from worldfinance.com

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