I've just been to the Digital Marketers Down Under Conference for the first day
and on the Gold Coast at the moment and I just thought it might be good idea to
share with you some of the key messages that I learned today I can't wait to
share them with my students and also with the organisations that I work with
on the Sunshine Coast so this is what I found out I went to the first session
with Ryan Deiss who is one of the the CEO the founders of digital marketer
over from America and he said some really interesting things mainly
were talking about things like automation and chatbots
and and that the way that social media and digital marketing is heading but
what I really liked about it is that he wasn't all for making things faceless
or completely automated that people aren't involved so it's been a lot of
news reports and maybe reports saying that artificial intelligence and
automation is going to take over so many different professions but he reassured
all the marketers in the audience that it's it's not going to take over all
about roles so basically with what he was saying is things like chat bots where
people get onto messenger and someone and they start a conversation with a
brand or an organization and they're to actually do a chat bot that instead
really what's going to happen is that there's going to be a point where the
conversation then needs to lead on to a real person because you know essentially
a chat bot is not going to they would have fulfilled all the needs of a customer
but they they're there to sort of get begin the conversation but they might
continue the conversation the other thing that Ryan talked about too was I
have the importance of community and that it's not about building I guess
it's about building brand equity but it's doing it through building a
community and facilitating facilitating a community on your channels and and by
doing that while you you know creating a space where like-minded people can get
together and celebrate your organization or your organization helps them to
fulfill a particular need or or dream or or motivation for them in the end that's
going to work in your organization's favor because they will be evangelists
for you and they will promote you without you having to do anything he was
saying that digital marketer is a very well known brand internationally
and what he was saying is that in the beginning he liked their actual
marketing spend now is much less than what it used to be and it's because he's
managed to build a really strong community around the brand and it's the
community who are actually continuing to promote what his own organization
actually does without him having to spend so much because people are really
you know supportive of what they're doing the other one I went to the other
session I went to was Chandler Bolt and his session was called zero to published
in ninety days and it was actually very inspirational inspirational presentation
because he really broke down how easy it is to write a book um because I'm from
an academic background where a book is normally around 80,000 words it's long
it's detailed it has a lot of referencing I mean looking back at my
PhD thesis there were 350 references in that with them you know 35 pages of
referencing and then mine was kind of on the lean side so for him to stay
basically looking at an area of your expertise and breaking it down and
writing something because he was saying a book is really on Amazon the average
book is between 14,000 and 40,000 words which isn't a lot really like it sounds
like a lot if you're not used to writing at that level but I mean really look
that something like that could be really turned out very quickly particularly if
you know you know that that particular subject area and and it can actually you
can put it on Amazon and actually have an income stream coming in
and we broke it down it seemed very very simple it often not very inspirational
and it's something that I think I'm considering I'm waiting to hear back now
actually on a book proposal on a social media book and so I'm thinking if that
doesn't come off I might just write it anyway and get it out there so that was
that was a really good good talk and finally the last session I saw today
only went to three today I it was about crafting conversation and and using an
email marketing to converse which was very interesting too and went through
the steps of how to use different emails to do that I don't know so some of the
suggestions I'm sure they are effective but they I don't know who I'm aggressive
flat I read oh it was I can see this
techniques in my inbox and I have to say it hasn't actually made me convert
sometimes I swear not for things that I think I want and then I don't follow
through and then I just keep getting these emails and emails and emails and
they actually could have been annoying so I think there was some actually
really glued it was really good advice in there and I could see how it could
work with a lot of people but personally for me you know although he did say so
yeah I'm sorry Richard Lindner said in this session that you know you can
only hear me do it between 3 & 5 inna so that's not too many I would be happy
distinctly 3 I I don't know what I have in mind people with email so I don't
know maybe I'm just don't have the motivation for email marketing but some
really good tips on fun things like how to write really catchy and effective
subject lines which is which is always good I mean the main thing you want when
you send someone an email is for them open it and it's the familiar young with
the subject line that yeah that is get something through that so that was
a lot than that but overall the most three sessions that I got it was really
about you know putting putting the customer first trying to one thing that
I'm by that I said was about making them the hero in their story and remember
that as a marketer you're just their guides so you need to listen and work
out what it is that they need and and then help them to to get that so not
being pushy but but actually trying to solve their problem for them which is a
key turn to marketing and the other thing is conversations are important and
they need to happen so we we should be trying to cultivate conversations not
trying to avoid them so having websites where there isn't any
email or phone number or things like that is sort of suppressing that
conversation just relying on a chat but without trying to get that you know get
it to a point that where a real person steps in and and talks to me is a missed
opportunity so conversations are powerful and it's not you know
conversations that go for the hard sell and try and push people to buy things
it's more like asking them about themselves and what it is that they need
and then again trying to solve that problem and then thirdly like I said
before communities it's community people people want to interact with and
converse with people who have the same interests as them and being able to
actually create a space online or that is a really powerful thing and people
actually really appreciate it when you do it so they're really the three key
things that came out of today simply so I'm here on the Gold Coast going to this
conference and I will both all day tomorrow
I didn't vote all day today because I had to do an interview with an amazing
transmedia storytelling expert this afternoon and so I went out and had a
walk in the sunshine but I'll be there all day tomorrow and I'll share my
findings in as well I might even write a little blog post at the end
that too just to share them too so thank you for watching and Sam yeah I'll zoom
in again tomorrow
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