When it comes to monetizing products, one of the best things you can monetize it
is a digital product because it doesn't require you to always be there to do it.
So for this video, we want to talk about how you can create a digital course that
you can sell online. Boom! Alright, so I have a huge passion for digital courses
because I think hey, the reason why people have a huge passion for YouTube
is because you get to put videos out there.Those are what I call free
products. People can receive value from them. They can interact. They can connect
with you. But all of paid digital courses is really just a paid version of that. In
fact it'd be kind of cool if YouTube actually had like, "hey, here's a paid
video, would you like to pay to watch this one?"
Actually they do. Oh, they really do? I don't think anybody uses it though
because nobody would watch. So we're going to actually share with you the how
you really do it here in this. As we talk about how to produce a digital course.
The thing I love about the digital product idea is tit's totally in line
with that whole residual mentality. Yes. So you produce it once, but then it
keeps paying you over and over and over again without you having to do anything
else. Yeah. Now there's a lot of people that say, "oh my gosh! I totally want a
digital course." But guess what? That's overwhelming. That seems like a
lot of work and what I'm going to do right now is I just want to give you the step
by step breakdown of how you do it. Right. Do you set up in a camera in
your studio and individually film video after video after a video? It seems the
monotonous. It seems like an energy suck. So is there a way that you can multi
purpose the whole experience, so that you have fun, you have real genuine,
experiences and you end up with a digital course? Is there a way to do that
Kris? Yes, Grant there is a way to do that. We're going to talk about that
right now. So first of all, before you can even
create your course, the first thing you just need is an outline. And it's not one
that you've vetted that really covers the A to Z. I mean I remember when
Grant and I got together. We said, "hey, we should put a three-day event together." It
has everything YouTube could possibly have and we each individually
went home and started making this list of everything it would need to have and
then we smushed it all together we called it the playbook. And the playbook
basically was our outline of hey, if we teach everything here
from A to Z, this would be an entire course. It would be YouTube
at a mastery level. It would be YouTube with pro tips and advice. It would
include other YouTubers. It would actually involve like making videos live
in front of people, edit like it would show everything. So we designed an
outline that we're really passionate about. We designed an
experience. An experience that was content rich. Yeah and then the second
thing we had to do is ask ourselves. Alright, do you want to like set up
camera in the studio and like sit down and just talk at the camera the whole
time? And we said, "no way." Why don't we actually film this course
in front of a live audience. And so what we decided to do was put together this
three-day event. Now I just want to make sure you understand something. You don't
need to put on a three-day event. But here's what I am suggesting. A thousand
dollar digital course usually contains five to eight hours of content and that
can all be done in one single day. So imagine for a moment having your
playbook and then finding a location that would look nice on camera right?
This could be a nice friend's nice house and living room for example. It could be
a friend's theater room in their basement. It could be whatever you want.
But a place where you can be undisturbed for a day. I recommend setting up two or
three cameras because you want to take... I think pride in the quality of your
production that you're putting together. Instead of having a single frame the
entire time. And then what you want to do is you want
to get a small group together and it can actually experience your content live.
Now, the benefit of doing that is instead of this energy suck like Grant was
talking about, you actually have the people interacting and it's a lot easier.
I think as you share content in front of a group of people than a camera. That's
what I've noticed is like when you're in a camera, just talking about yourself,
sometimes your thoughts get stale or you think that some things aren't just worth.
They're just not worth talking about because they're so obvious. But you get
in front of a live audience or a real person asking these questions and you
realize what people are actually asking for at that level. It's just a totally
different energy. It does. It also slows it down because the audience, they have
this weird ability to do something your camera can't. They do this. Which means I
don't understand something or you went too fast and they're giving you live
feedback on what you maybe went too fast on. And so ultimately, your audience becomes
a part of the experience right? So every time I put a digital course together, I
say, "oh I need an outline and then I need a group of people." Now, I'll often do
these with 10 people, 15 people or even 5 people having an intimate setting.
I recommend 10. I think 10 is enough to create some spice of life. Some variety
and get some different people there. But now just for a moment, imagine a room
that's set up and there's the front of the room and you've got the cameras on
you. You might have a camera in the back, pointing at the audience and now what
you can do in post-production, is you can splice, you can sync those all up and
basically have a nice moving presentation that goes through those.
I also recommend having like a whiteboard or better than that is like a
pad and easel because it doesn't produce a glare.An then you can take notes and
diagram because listen, if someone's going to watch 8 hours, please help them
not be bored out of their mind. If it's like, "I'm on the whiteboard. Now I'm
talking with my co-host or I'm answering a question or we're listen to the
audience or we're doing an activity or we're journaling. What we're doing is we're
shifting up the energy. Just a couple little ideas that we're throwing out
right now so that you can put on. Hey, it's what Grant said. I'm doing two
things right now. The first thing I'm doing is I'm creating value
for ten people. Number two, I'm completing my entire digital
production all at the same time. It's awesome. I've actually... Last year, I shot a
real estate training course that I had shot-re-shot for ten years. And I decided
I wanted to film it, I had 10 people come in. They all paid $800 to be there. So
there was $8,000 it was brought in. Shot the thing for eight hours. We're totally
done and by the way, if you can afford it, we actually used a special piece of gear
called black magic. So that while my person was actually filming it, they were
actually editing it. It was all of the exact same time. It allows them to
actually on the computer screen pick the most relevant of the three or four
camera angles and then basically pick this one, now this one, oh audience is
talking, pick that one. Oh close-up on Kris, this one. And by the
time the production is done, guess what? It's finished. No extra editing. Finished
product. So you don't have to do it that way. It's only five or eight hours
of editing. But it is a way to create content crazy fast.
Now here's a question for you Kris. How important is it that the audience you
bring into the video, pays for the event to be there? Okay, so if I'm being totally
100% honest with you, if they pay or do not pay, I'm personally okay either way.
It's one day. What I really want is someone that wants the content. Someone
that will appreciate, someone that will be interactive and someone that will be
focused and engaged. If I have that, I'm good to go. So I've had paid audiences.
I've had totally free audiences and free is okay because remember, you're getting
something huge out of it. You're getting away a residual course that you can
offer over and over and over and over again. And they did something. I almost feel
like sometimes, I should pay them a little bit because they actually helped
make the production better. They made it more entertaining. They made it more live
and they made it easier for me to be on the "A game". Instead of like, "oh my gosh,
I'm three hours in. I'm tired of losing motivation." Dude, when you're in front of
an audience, I don't know you, some of the the whatever, like show them in a
bigger way you know. And what I've heard you say before is if you are going to
charge a thousand dollars for your digital course, what you try to put
together is a course that's about... that would bring in at least $3,000
of value. Yes. For your audience. A $3,000 value experience.
Yes but then you can sell that for a thousand dollars online. So you're over
delivering on the content. Alright, you always want to over deliver and I want
to actually share a bonus right now that creates a massive, massive
benefit for people. If you are going to do a digital course, you know people for
example would pay $3,0000 to get certified in one of my break through
techniques, now they can do it in a $1,000 of course. You paid $3,000
for one of my real estate methodologies with contracts and
everything. Now there's have $1,000 of course. But no matter what they buy, what
ends up shifting and changing, is I also left them in on a private Facebook
community and in that private group with just the buyers, they can now interact,
they can ask questions, they can interact with you. You could do a weekly or a
monthly training video and deliver additional value. And yet some would find
that more valuable than the digital course. But you put the two together and
now your course feels way more valuable than what you're actually selling.
So, I actually have seven different digital courses that I've created now.
That I'll reach between one and two thousand dollars in cost and all these
funnels set up where people that are interested in different things will buy
them. Do you have any tips on how to create value in a course, so that... like
how do you know your course is actually worth $3,000? This is a really good
question. There's a intrinsic value and then there's also your personal value
that you believe in. So when you're new at the game, here's my personal
experience. People typically don't value what they know. It's because like
like Grant, right? You've been seven years into the game
of YouTube but let me ask you. If you were told to put on and everything you know
about YouTube three years ago, how would you have felt then versus now? I would
have felt like I knew some things, but I wasn't the leading expert on the subject.
You know even to this day, I still feel like I'm figuring things out as I go and
there's a lot that I don't know. Yeah. But when I stop and talk to somebody who
doesn't know anything, I feel like, "wow I've actually learned a lot and I've got
a lot to share." Yyeah and I think that when you're trying to understand the
value that the market will pay and what's fair and how you over deliver, I
think you need to be really honest where you're at. But also be aware that a lot
of human beings, 90% of us unless we're overconfident individuals, if you tend to
be an under confident individual,then there's a really good chance that you're
going to diminish or not even want to acknowledge the value that you really
have. That's the big problem honestly that I see is there's a lot of people
Grant that they could be charging you know, $3,000 for their
course or a thousand. Yeah. But they just don't believe people would want to pay
for it and that's something that really offends people that. I fall into that
category you know, I don't understand the value of what I've got
until like this last event that we did and I saw hundreds of people come out
and pay thousands of dollars to be there. Yeah. And it was just absolutely
mind-blowing that they felt like their expectations were over delivered on and
it was totally worth. Well, I'm going to flip it on you and ask you a question. I want
you to imagine that your today self could take that three-day recording. Put
into like the ultimate course. Go back seven years, oh yeah and then say, "hey
yeah, Grant, Junior, Yeah. For $1,000
I will give you this knowledge. I just...what value would
your starting self place on seven years of what you now know? Knowing what I know
now, easily $10,000. Easily. And I just want to ask you a question.
Yeah. If you paid that $10,000, would your journey have been
quickened? Oh yeah, exponentially. Now, I want to get weird. Let's just say
that you paid $100,000. Mm-hmm... Would it still have accelerated your
journey? Yep and still be worth it. So now obviously, we're just talking
about Grant here and now we're talking about you. I just want you to understand
that as you're developing expertise in an area, for you honestly out the gate,
you might say, "hey, I really want to do this 5-8 hour of course. And I'm
going to chalk it up at $297. That's okay. We're
not here to actually tell you what the price is. We just want you to
understand that when you digitize your information, what you do is you make it
so that you've copycat at yourself. You've duplicated yourself perfectly. I
mean imagine if you could train an employee and make him a perfect carbon
copy of you? You'll never be able to do it but you can with camera. You get a
perfect digital carbon copy of your content and now you can offer to the
world. And frankly, whatever price feels right, go ahead and start with it. Have
experience. But here's what you'll find. With time, experience, wisdom and results,
people will want to pay more for what you have and just be in alignment in
your heart with whatever you're doing, make sure you're not deeply underselling
and undercutting your value. That's the best advice Grant that I think I can
give on how to price out that digital content. So quick summary guys. Come up
with a course outline. You've got some experience, you've got some life
knowledge that other people want. Put it into some kind of format that you can
present. Organize an event. Have people pay to get in if you can. If they won't
pay, find people who are worthy to be there. We're actually going to appreciate it.
Set up two or three cameras. So you get different camera angles and go ahead and
film the whole event and give it all. Give everything all out and then fourth,
organize them all into videos that you can present as an online course that
people can purchase which will lead us into our next video. We're going to talk
about how to actually put your digital media online. Build membership sites that
people can purchase and automate it .So that it works without you. So here's my
favorite part of this entire video. This is the part where I get to say thanks
for watching. Please subscribe. Ring the bell and by
the way, if you want to check out our digital course because we're just giving
you a snippet of all the real valuable information that we teach in our
courses. Information we teach to our private mastermind, information that we
give people to help them ascend to the ranks and rise as high as it can in
YouTube. Check out the website. You're going to find all that information there.
And guys thanks for joining us. What we have done with our recent seminar is
presented over $10,000 worth of value. Condense it into a
digital course that is now available for you to purchase without having to fly
out, get a hotel space and be part of the three days. The link is down in the
description if you want to go, check it out.
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