Hey, guys welcome back to Self Made. I'm Grant Thompson and Kris Krohn. In this
video, we're going to teach you how to take digital assets that you've created from
the seminar that you put on and turn them into a library that people can pay
a membership fee, which digitize and automates an income for you. Alright,
friends, welcome back. So if you watch the first video we talked about how you can
actually produce a digital course and I hope the ultimate hack that you got from
that is, "ah I don't have to spend hours in a studio, talking to the iris instead,
I can actually get in front of a live group, have fun. Yeah. Entertainment,
enjoyment and actually produce a much higher quality version in front of a
live audience." That's right. Because you're there you have the good energy a good
experience is actually a lot of fun. It doesn't feel like work. It feels like
showing off and sharing what you know but then you end up with all these
videos. So cool.That you now have as assets. So what do you do with those
Kris? Now we've got all these videos on our computer, how do we turn that into a
membership site that people can be part of? Alright, so what I want to do is I
want to share with you a couple of different philosophies on how you take
that information and really put it into this membership site. Membership site
ultimately means your information is protected behind a password-protected
firewall. Means that more or less, people can't access it unless they have the
password. Now, before I share any of these options, I have to tell you something. We
live in a world where people are going to take and plunder. Plundering will
always exist. People are going to take your content. They're going to tell their friend
about it and say, "don't pay for it, I'll give it to you for free." And you know what?
It's just downright cheating. I dedicate this much. The space in between my
fingers here. This much space. Nothing... Too caring about people ripping me off and
the reason why is because dude,other than having a
reasonable policy, how do you really police it? I'm sure I've been ripped off
so much over the years. But I would rather come at life believing in the
good in people and honestly, I turned a blind eye to it. If I can do something to
be wise and protective, I will but outside of that, there's nothing I really
can do about it and so if someone wants to be this honest, I'm going tolet them
reap what they sow in life. Because this honesty has its own karma. That's a good
lesson. Focus more on the positive and progression rather than worrying about
who's ripping off. Exactly. Alright, so now all the sudden, it's like well how am
I going to do this? So first of all, I'm going to give you a very simple way and
I'm going to give you a challenging way. Let's start with the challenging way.
The challenging way is to say, "alright my content is awesome. It needs to be
represented in awesome way so I'm going to hire a custom coder to build me a
website, password-protected, make sure each password is unique and different
that no one else can access it and you will spend lots of money. You'll spend
lots of time, but you'll get exactly what you want more or less. Or you can take
some really easy workarounds. Go research a company for example called Kajabi and
anyone like Kajabi. These are companies that charge you a fee upfront and then
they've already built an entire back-end that says, "hey login, upload your content,
put a description of it and they'll even game a file. They'll even do things like
yeah, when your people finish the videos, we'll give them a certificate. Hmm...
There's so many of these learning systems that are designed to host and
password protect your content. Now some of these companies are going to charge you one
fee up front and maybe a monthly. Some are gonna charge you on a pure on a per
user basis and there are others that are frankly, they're just open source and
they'll just let you use them. So the good news is actually when you go
online and search, it's like a cafeteria dude, there's so many, tere's pros
and cons. But whether you really need this hosted on the ultra cheap or you
want to use them you know the more expensive high-end stuff and end up
paying you know one or two grand you could do that. But there's enough options
out there like one of the things that I've done before, you can just go to a
Wix website, kid you not, put a free website together or pay a $10 month
hosting. And you can enable it to be password protected and then literally
when you go there, you drop in your description of the video. Your
description of the video because you're going to take eight hours or five hours and
you're going to chunk it into 20 to 30 minute segments. Now, I recommend that
when you do that, be aware that if you tell someone, "watch this two-hour block"
And the next day, "watch this five hours." They're going to get overwhelmed and
they're not going to watch. You got to give them 15 to 30 minutes per day, give
them then you know if eight hours spreads over two weeks. Say, "hey two weeks
to be a YouTube ninja that's what we're doing." We're not going to say, "hey come
relive all three days. We're like we're going to take the best of the best and
every day, we're going to give you a little bit. Now by the way, could they watch
it sooner than that? Of course why are we telling him that
it's going to take x number of days? Only need to watch a little bit every day. So
that they...Some more digestible. Set an expectation. Expectations where
they don't get overwhelmed, like I can't do this. So in your opinion, what is one
of the best platforms? If you don't want to go and hire your own custom coder and
spend $50,000 to build your back-end website, what are some of
the best services that you found for just uploading and gamify? You
mentioned Kajabi? I want to mention Wix and Kajabi for just a second. and by the way
our world is changing so rapidly. I'm positive that a month from now or six
months from now, there's going to be more options that are out there. Because
Wix will be super cheap and it will be totally functional. It's not
going to be your most attractive looking option. So if you don't want to
necessarily have massive amounts of pride of the way that you represent your
information, then Wix is a great way to go. But the other downside is you're not
going to be able to give a unique password for every user because it's not
that sophisticated. You would create one password and anyone that buys it would
all get the same password. Will they also have the option to be able to edit your
site since they have your Wix password? for your site? No, they would not.
But that would be crazy. You don't give up the user password and just give them
like the other one. But if you're going to like something like Kajabi,
they're going to give you something that is more attractive, more customizable. All
the money they put into it, they want you to customize it. I've used a few other...
What they're called is they're called LMS. That's what you want
to research. Learning Management System. And basically search LMS for unique
passwords, check out whether they're up per user hosting fee, check out up
there's a big upfront like a jobby hat or maybe Kourtney has and with a little
bit of a compare and contrast, you're going to find one that really resonates for
you. It's very easy then to generally customize, upload the little bit of
information, the videos and boom! You are done. Very cool.
So Kajabi is a good option. Yeah. If you don't want to do that, Wix is another. And
did you name any others? You know if you look up LMS, I remember five or six years
ago, I needed to host a lot of video and there was a dozen popular companies even
back then and they were all different. So LMS is the most important thing for you
to write down from this. Because if you search, it's going to come up with all
the popular options of today. So LMS in the Google search, Yes. To show
the different services that will host your videos. Absolutely. You could even do
LMS comparison. And actually, a lot of websites will compare them side-by-side
to say, "well we like this about this but we like that about that, we don't like
this feature but we love this feature." And then pick the one that really works.
Okay, awesome. That sounds great. What about those services... I've had a number of
people reach out to me saying hey we actually have like a service that
teaches online courses, you could absolutely crush it, come over to our
site. Do you feel like that would be beneficial or is it better just like
setting up your own and running your own campaigns directly to a place that you
own and control? You know, I've had a lot of people that want to host my things
and go into partnership. But you know, I feel like there's a sense of control
personally that I lose unless I really feel like this company's going to represent
my interests. Unless I really like what that contract is, unless they're bringing
people to the table. Which for us is always a big deal. It's how do I get more
eyeballs. Otherwise, it really comes down to then what the marketing platform
is. If you're using our YouTube strategy, you're using our keyword research, using
the advice that we're giving you, the reality is, your channel is going to grow
with time. And as it does, the eyeballs are already on their way. So no matter
what, however you do it, make sure you have your content hosted, ready and
available. Because people are ready to buy. So the next question I have Kris,
and thanks for sharing all this information. People that are ready to pay
for this digital content, how do you set up some kind of a payment service? So you
can actually collect credit card transactions and things of that nature.
Okay, so this is really a question. I think it's really going to be important for
you to go back and watch the four part series that we recorded on what we call
off-site monetization. Because one of our videos goes into great detail about do
you be your own salesperson? do you have another salesperson? Do you let the
website be the salesperson? How do you actually collect payment money and get
paid on all of that. I want you to go back and watch that. The really short
answer of it is that I think that when you're brand new out the gate, unless
you're a natural genius marketer, you're going to make more money by having a
dedicated sales person. Even if ultra part-time calling on a lead from your
website or YouTube channel that wants and let them have a personal interaction
that would lead to the purchase of that. Otherwise, if you just go right to the
website, you might lose some sales until you've done some testing and really know
which one's going to take care of you better. Well, what about for the actual
transaction like I have my credit card ready. I'm ready to pay. How do you set up
a service that'll take that credit card securely so that you get your money and
they get access to the site? The simplest one right now on the planet is Square.
You can go to square right now. You can sign up for an account but there's other
online merchant accounts. It's never been easier for small businesses that are
doing you know $2,000 per transaction or less. Well 500 or a $1,000 to
be able to actually set up account. You can usually do it in less than a five
day period of time and then literally they give you a cube that you can
actually swipe in person or use digitally enter it online and you're
done. You're taking money, it goes right into your account and everything's
complete. Very cool. Very cool. So you're saying have a sales person
that takes the call or takes the lead and converts into a sale, they can take
the payment and set them up with a membership account. Yep. Is that something
that they manually set up on Kijiji? So this is a really good idea. When you've
actually completed the sale or the money has been taken, the most important thing
is to make sure that you deliver fulfillment. Usually how that happens is
it's an email. Just it goes right after the receipt that says, "hey, thank you so
much and go ahead and click here." You'll get all the instructions. That email
should contain everything that they would need to know to feel like they
could competently fully access the information. This is where you want to be
thorough because if you're not, you're going to get phone calls from customer
service. So you don't have to hire that person because it's really a simple
operation there for me. When I send people a link saying everything you need
to know is in this link when they go there. It says, "welcome, here's your login,
here's your password, here's how you use it. By the way we gave you a free access
to our Facebook Club for the next year where you can ask questions to do this.
Here's how you use it. So I will actually detail out in a lengthy email all the
instructions and what it is and how it works, because once they get that, guess
what? total fulfillment complete and now it's
really time for them to be proactive when they have questions for you. So, will
they get their individual membership login and password? Yup absolutely. And is that
generated by your sales person or is that automatically generated by the site
like a Kijiji? So personally, in my personal experience, I have a person that
actually does my customer service and have another person that does my sales.
So though I have one person doing the sales and then once the sales completed,
they sent it to customer service processing and that person's going to say,
"went through, congratulations, here's everything you need to know." Aand they're
also the point of contact if there's a question. When you're brand new out the
gate, you're going to probably be all of those and I would recommend that you
beat all of them because I want you to interact with your subscribers. I want
you to get to know what was confusing from the website and what they love. Get
feedback from about what they love about your channel and what they don't.
And ask them to be really honest about it. So even when you're the sales process,
you should be reiterating what was already on the website for the purchase.
And if they're still confused, you might need to tweak your website. You might
need to upload a couple of FAQ's because ultimately, you're trying to get
this thing down as streamlined as possible. And so in the beginning, be the
salesperson to learn, be the customer service, send them the email. You'll understand
how everything works and once you've got it systematized
and it's bringing in money, guess what? Go hire it out. Peace of mind. Get your
time back. That's awesome. Last question I have Kris. Let's say you have a killer
website or you create videos on YouTube that have amazing calls to action where
people are just ready to buy. You don't need a salesman, you don't need manual
fulfillment, you just want to literally automate the entire process. So that it
took if it took off and you got 100,000 sales, you wouldn't have to process them
all. How would you set this up so, it was completely digitized and automatically
fulfilled? Okay, this is a great question. So if you wanted to be fully automatic
then once you have your website the way that we talked about it in one of our
previous videos, make sure you hunt that one down. We'll make that an option for
you to renew and see. But after you've set up your website, literally you'd set
it up the exact same way and then all you do is add the purchase screen. You
would want to add some things like your guarantees or your Better Business
Bureau rating. There's some things there that you know like a trusted merchant
account. So people felt like they were giving their credit card to a secured
company that had a really good rating. Generally when you're making a
is online, some of those icons and explanations are important. Also putting
your guarantees of your work like I think in this situation that's okay to
say, "hey, if you take the entire course and within 30 days you're not completely
satisfied, you get 100% refund because that's going to happen like that
often. And frankly, if someone did watch the entire course and it was verified
and they still felt that way, hey, hmm that's okay, that's I think that's part
of doing good business. So they can purchase it right there. When that's done,
you can literally have the system automatically send the receipt and also
automatically say, "here's all the instructions about it. Access it and you
wouldn't need anyone. I think that's the goal to always get to. Just know that if
you do it right, it can be very profitable while manual, if the goal is
to get it fully automated. I just would never start fully automated because it
needs to be tested and you need to find out where it's defaulted.
Thank you Kris and that's an interesting mention about the guarantee.
So if someone takes the course for 30 days and aren't satisfied you will
actually offer to refund all their money? Yep. So for example... Look by the way, I
don't offer that when I'm doing it in person phone call. Hmm...Do you know why?
They're talking to a real human being, right? We're actually figuring out...
We're not taking some people's money if we don't really think that
they're going to do well with this course. But I'm just saying when it goes fully
online, okay yeah then those are some of the things that you do to replace the
humid comfort of interaction. Right, that makes sense. I'm going to go check out
Kajabi. Play around at that and see if we can digitize some of our own content. By
the way guys, if you don't know already, we have digitized our entire YouTube
process. We did a three day training. Oh my gosh! We have a link in the description
that'll take you to our course, which you can access, which you are absolutely
going to love. To continue to add you for just a moment, like picking through Grant
Thompson's brain is one of the top 100 YouTubers and be like, "okay, dude
literally, show me everything. And I kid you not, we go to this thing and you
when you buy it, you get the workbook and I kid you not,
it's got like an 80 page process of...It's like every bit of code I and Grant picks
through his entire process. At the event the comments were, "this doesn't
look like a workbook, it looks like a textbook." it's like this thick
and it's just got so much. Guys, you should buy it. We gave you
too much information, too much a power, too much knowledge. It was way over the top.
If you're looking for the basics, don't check out the website.
But if you're super ambitious, overachiever and you want to crush it on
YouTube, definitely take our course so we highly recommend it and we fully believe
that you'll find at least $10,000 of value in there to help you on
your journey. All the best. Digitize your courses, have
fun and click the latest. Create, contribute and crush it.
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