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Corpus Sireo manages residential and commercial real estate worth

almost 15 billion euros in Germany and Luxembourg.

For this, complex IT and reliable

telecommunication applications are necessary,

knows Friederike Buchheister, head of IT at Corpus Sireo.

In the past, we noticed that a strategy using several providers

is neither very effective

or economical.

It also occupied a lot of our IT department's time.

In 2012 we implemented a new IT strategy

with just one single provider

and we plan to go on like this in the future. And with

Deutsche Telekom we found a partner

who offers everything from a single source,

which makes us feel in good hands.

The one-stop-shop model is the main success strategy.

When starting to implement digitization

even more business units have to be managed.

Deutsche Telekom supports us here as well.

We agreed on cooperating.

We started digitizing

by implementing the Salesforce software

to cover an estate's entire value chain

on one platform. That is our vision:

One single application for all business units

and, above all, one real estate platform.

Our cooperation combines our know-how. Corpus Sireo

knows the real estate market and Deutsche Telekom

provides knowledge about digitization and automation.

Deutsche Telekom is always in tune with the market

and proactively communicates the trends.

Thanks to this, this cooperation

will hopefully still bring enormous competitive

advantages for both of us in five or ten years

and will be the base of new business models.

In a conversation with Sebastian Soloschenko,

Corpus Sireo's account manager at Deutsche Telekom,

Friederike Buchheister immediately identified

future topics of the cooperation.

Digitization offers diverse opportunities

for facility management to position itself in the market

and to extend Corpus Sireo' activities.

With this distinct positioning she

sees a bright future ahead.

In five years, Corpus Sireo will be

the biggest European Real Estate Asset Manager

in the Swiss Life Asset Manager network.

And thanks to the cooperation with Deutsche Telekom

it will undertake digitization measures in a flexible and agile manner

to achieve a decisive competitive edge.

For more infomation >> BEST PRACTICE | Corpus Sireo goes digital with Deutsche Telekom - Duration: 2:35.

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Video Proposal for IT Vendors' Digital Marketing & Sales Kit [ENG sub] - Duration: 11:30.

Hi, I am Tony Ko.

I am like Larry King of B2B IT talkshow in korea.

Since 2002, I have hosted more than 1,500 B2B IT live talkshow in Korea

In this 10 minute video proposal

I would like to share a new way to increase

qualified leads and eventually increase sales revenue.

In marketing and sales,

if you have similar problem

why not try to solve together?

Hello, everyone,I'm Tony Ko,Knowledge PD and Host of IT Talkshow TalkIT in Korea.

Today, I would like to propose a Video Proposal for promoting sales of IT companies.

The biggest problem of B2B IT sales is the poor sales conversion rate.

One simple solution is that the best sales guy only meets every initial leads.

Ahn : Is it impossible?

I'm afraid so. I would like to meet everyone instead of you, Director Ahn.

(laugh)

If so, imagine how much the sales revenue would rise.

But in reality, I can't do so. That's why it is very regrettable.

Ahn : That's a sad story(laugh)

But that is the reality.

But there is an example that solved the problem, which we are familiar with very well…

Ahn : You are a PD, but why did you name yourself knowledge

Knowledge PD is not a PD who just makes a video

rather the knowledge PD has the role of professionally providing the information

regarding technology and market to the customer

in the way that can be easily understood in the point of customers viewpoint

Ahn : I want to hear about the problem in B2B IT sales.

Ahn : What do you think the problem of B2B IT sales is?

Sales conversion rate is very poor.

As you can see from the chart,

if you meet 100 accounts, you reach the qualified lead, which is the stage that the product is actually reviewed,

in the ratio of less than 10% in average, which are less than 10 accounts.

As a result, only 1 to 2 accounts are actually contracted.

In other words, if you meet 100 accounts, you contract only 1~2.

The poor sales conversion rate in this funnel structure

is one of the biggest problems every IT vendor has from long time ago.

Ahn : What I sympathize is the fact that we usually use channel sales

Ahn : to manage many accounts in B2B IT sales instead of directly managing all the accounts.

In such case, I believe it would be likely to lower the possibility.

The biggest reason is that the sales capability of each person is greatly different

There are sales experts.

Some people have the hit ratio of 40% and some have 10%.

But not everyone can be a professional singer even if we go to Karaoke very frequently

it would be extremely difficult for a sales person with 10% of hit ratio to become 20% or 30% in short period of time.

In fact, it is nearly impossible.

B2B IT area handles professional products.

Then, how can we effectively express these professional products

just like the sale experts who have the hit ratio of 30% or 40%?

I think all these problems originated from the difference in sales capabilities

Ahn : We have just talked about the various problems of B2B IT sales.

Ahn : What do you think the realistic solution is?

The intuitive solution is this. There are always one or two sales experts in any company.

Make them meet all the account at the time of every initial contact.

Then, the sales conversion rate would rise.

Ahn : It is correct in theory, but it is impossible in reality.

I'm afraid so. I would like to meet everyone instead of you, Director Ahn.

(laugh)

If so, imagine how much the sale would rise.

But in reality, I can't do so. That's why it is regrettable.

Ahn : That's a sad story(laugh)

But there is already a case that the problem is solved.

It is a home shopping that you are very well aware of.

The sales results of products that are about 100$ were varied greatly,

and the sales conversion rate was poor. before the home shopping.

But the hit rate was greatly increased after the best vendor sales expert

and shopping host together runs the home shopping talk

Ahn : It is quite understandable, but that is B2C area.

I can't understand how we can sell products in B2B area like home shopping.

B2B IT products are priced at several hundreds of thousands of dollars. Would this method work?

That's why I would like to propose "Video Proposal."

We are making the IT video proposal

from this August under the brand "IT Video White Paper by Woosung Ko"

We are making the video in an attractive way that can appeal from the view point of the customer

just like the home shopping video.

The objective of "IT Video White Paper" is to send the video proposal instead of a file

so that the initial leads can be attracted to the product by watching video.

The company that sells through home shopping must have had a promotion video of its own.

Then, why would they sell through home shopping?

The video the company made is the video from the point of view of the product of the company.

It is because the vendor makes it

and then the seller presents it.

They try to send the message in one way by themselves, and the message only contains the opinion of their own.

Therefore, the customer feels it is just an advertisement from their view point, and he would not pay attention to it.

Every home shopping has the similar format.

Man: I should say this is the surprising chance.

Woman: That's right. As you can see right now, this is the opportunity.

Woman: I didn't offer you a tumbler in the(Man: yes) refrigerator last(Man: right) night without any reason

All of home shopping videos have the something in common.

The shopping host talks to the product expert in neutral position in the customer's point of view.

There is no home shopping without the talk.

And in the video, not only the information is provided, but also customer's

emotion is touched in a clever way.

These three common factors would be contained in our video proposal

I will talk with the product expert and make that mood.

When selling the enterprise solution,

we must have the experience and understand the characteristics of the product rather than just talking well.

You can ask questions and lead the program only when you have the knowledge.

And you must know the market well.

Only the person who has the experience of B2B sales can host the program

of course, hosting skills are also important.

I have hosted live B2B IT talkshow onTalk IT regarding new products and new technology with many experts of

IT companies for more than 1500 times since 11 years ago

but I didn't know this day would come. I am a person who has fiercely pursued the B2B IT sales.

The movie by an independent movie director and the move by Director Joon-ho Bong or Steven Spielberg must be different.

Even if the story line is same, the contents would become different by the director and how it is directed.

Ahn : When did you start the video proposal?

It was started from this August.

First, IoT Platform of PTC Korea was made,

and All Flash Storage of Pure Storage Korea

and Cloud Service Customer Case Study of SAP Korea are being made.

Ahn : It looks like the references are accumulating

Sure, responses are also positive.

I will show the video proposal regarding IoT Platform of PTC for a moment.

You must have experienced a lot of POC. How were the responses?

VP Lee : Very fast. Easy. Doesn't require coding.

What is seen is immediately visualized.

First of all, the video proposal would be used for the purpose of replacing brochures or proposals

which are currently used by sale persons of IT companies.

Also at the same time, it would be sent to over 35,000 Talk IT members

including decision makers of big business groups and small

and medium sized companies which were gathered from the 1500 times of IT Live Talkshow from 2002

If it is an advertisement in the point of view of the vendor, I couldn't distribute it

but this Video White Paper, which I named it "Woosung Ko's IT Video White Paper"

after my name can be distributed to my members with some confidence.

Did you feel how different

it is just to read a Powerpoint document as before and to view this video?

If you have same worries about sales as I mentioned in the beginning of this video

how about spending time to discuss about the sales promotion with me?

If you agree with my viewpoint so far, what if we meet someday?

But in advance LinkedIn, Facebook, Email Whatever it is, what if we connect together?

For more infomation >> Video Proposal for IT Vendors' Digital Marketing & Sales Kit [ENG sub] - Duration: 11:30.

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INTRODUCTION VIDEO | DIGITAL BAITHAK | HUBBAN | AARAB | NIZAR - Duration: 1:44.

For more infomation >> INTRODUCTION VIDEO | DIGITAL BAITHAK | HUBBAN | AARAB | NIZAR - Duration: 1:44.

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For more infomation >> Audima - Inclusão digital através do áudio - Duration: 2:03.

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#IoT Friday: Digital Happiness and IoT - Duration: 5:37.

Welcome at IoTFriday! We are Thijs and Tom.

We are going to talk today about Digital Happiness and IoT

Digital Happiness; We see a trend that is basically a shift to a focus on wellbeing and happiness.

We first saw it in psychology.

Pscyhology was mostly focussed on diseases and disorders.

And then it changed, with positive psychology.

We see it also in Economics.

Economics was about money and wealth.

Being wealthy, acquiring a lot of money.

Now it's really normal to also talk about national happiness.

Like they measure in the countries?

Yeah Bhutan was, or is, famous about it.

We see the same shift in technology.

Technology is not only about efficiency and effectivity anymore

But also about the impact.

There is a new field emerging, called positive computing, or positive technology.

The field researches how technology can improve our happiness.

And we think this is an important trend voor Sogeti and our clients.

Yeah, we see it really emerging right now.

I think Digital Happiness is a really nice topic to put on IoT Friday today.

Within the topic we are going to discuss three points.

The Quantified self is the first one.

We are going to talk about Generative Design and how AI has a role there.

And we end with a philosophical note.

So let's start with the Quantified Self.

A great example are these kind of watches, fitness trackers.

I like to do some running myself as well.

I have one of these fitness trackers on me.

And I like to track my runs.

It's nice to set a goal when I do some running.

Put a goal like one hundred runs in one year for example...

and the tracker helps me to keep track of how far I am within the year.

And it really gives a boost when you reach that goal in the end and feel happy about it.

On the other hand, if you talk about Digital Happiness.

When I switch from devices, and I tend to do that quite a lot, then the history is not stored anymore

So in that sense I tend to be not really happy about it.

No.. That's not good for the User Experience.

So.. We see an obsession with measuring everything.

IoT ofcourse..

But we are also measuring our heart rate, our breathing, everything.

And for me... I find it sometimes distracting

I pay more attention to my watch and the statistics on my phone than to my own body.

A wearable that helps me being mindful is the Spire.

It measures your breathing.

It's from the director of Standford University's Calming Technology Lab.

So there is a lot of science behind it.

It is used in stress management, in organizations, in high schools.

Because it buzzes when my breathing gets tensed.

With all this measuring we are creating a digital twin of ourselves.

We do it physically, and we can now do it with our bodies.

The next topic is about generative design.

Let's start with a good example.

First example here is this great bracket that pops up a lot now a days.

On the left you see this bracket that is really bulky and industrial like.

Really strong, it should connect some cables.

In the middle is the first generative design version of it.

It has good strength, should have a lot of weight-loss.

And the generative design tooling came up with this model.

You see that it already become a lot more organic.

If we really let loose the tooling...

And some Artificial Intelligence on it.

So it can create it's own design...

We come up with the third model over here, that doesn't even look like the first one anymore

Another example of generative design is called the hack rod.

It's a car.

They basically put a lot of sensors inside a race car.

And they let it ride, or race, a couple of tracks on the circuit.

And all the data they gathered...

They put it inside a program called Dreamcatcher from Autodesk.

And the program came up with this design.

It looks amazing.. Like a skeletal design.

But only fit for driving this specific track in a specific direction.

The final topic is a more philosophical note in this story.

Digital Happiness has a very wide spectrum of topics, we only touch lightly on three of those.

And the last one is more.. I would call it the Big Brother type of topic.

It's the Sesame Credit Score.

It's about measuring and tracking the (digital) behaviour of the citizens in China.

They are actually doing it right? Yes, they are actually doing it.

If you are a good citizen, your mortgage will be higher.

So you get a bigger house of live in more luxury even?

Yeah it's almost like a real life example of the Nosedive episode from the serie Black Mirror.

There are a lot of interesting questions like these.

Of course they deserve their own time and attention.

Thank for watching IoT Friday

We are looking forward to the new topics. See you on the next IoT Friday!

For more infomation >> #IoT Friday: Digital Happiness and IoT - Duration: 5:37.

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Evolution of Digimon Games 1998-2017 - Duration: 12:47.

Digimon

For more infomation >> Evolution of Digimon Games 1998-2017 - Duration: 12:47.

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Key ingredients of a successful digital transformation initiative – A contract management case - Duration: 1:08:18.

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Digital Dash 09_29 730 p - Duration: 0:56.

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Canon EOS T6 18MP WiFi Digital SLR Camera w/2 Lenses - Duration: 15:57.

For more infomation >> Canon EOS T6 18MP WiFi Digital SLR Camera w/2 Lenses - Duration: 15:57.

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Digital Media Performance Design in Theatre - Alison Dobbins - Duration: 1:59.

The field I'm in is almost like being in the initial days when film was being invented,

when you just tested it on an audience.

Did it work?

If they liked it and got the story, then yes, it did.

That's one of the best things about being right here in digital theatre—we're there again.

My name is Alison Dobbins, I'm an Associate Professor of Integrated Media Performance Design.

Long title for an awesome job.

I came to MSU for the opportunity to combine arts with technology.

I really wanted to do the art and the creative side of it, not just the technical side.

And when this job was offered in the Theatre Department which was combining media and theatre,

I jumped at the chance.

Putting film on stage is not necessarily new.

But now you have a whole upsurge of filmic stories.

How do we show that on stage?

How do you show multiple pieces of information, or these short quick scenes that are somewhat

filmic?

Well, if you put film on stage, that's one way.

I find that if you create a classroom that's interdisciplinary you create a place for those

conversations to happen.

I have a couple students from Music, a couple students from Art, some students from Com Arts [The College of Communication Arts and Sciences],

some students from Theatre.

Then when I put them in groups, it's about translating from one discipline to another

talking about the story from a totally different angle, and saying "Oh, well, I didn't even

think about it like this."

A lot of our students are facing jobs that never existed before, so when you're talking

interdisciplinary, and you're talking that soft skill of being able to translate things,

you're talking those core humanist and artistic values, I think that's one of the keys that

I've noticed from both students who've worked on shows and in my classes, what they've taken away.

I've always been a collaborator.

I happen to be a teacher, but I'm a collaborator first.

And just that feeling of that possibility of collaboration is fantastic.