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Over the last couple weeks we've talked about havingness and allowing things to

come to you, and today let's continue that and talk about what gets in the way

of us drawing to us what we want and also a trick, a tool, a technique to

increase the possibility of it coming. Sure. So one of the things where we've

been talking about is this place where you get quiet and everything comes to

you. Now for the most part that's just an interesting concept because 'I'm so much

in motion, I, you don't understand, I have to.' And earlier we talked about the train

at 90 miles an hour and all we're really saying is: just turn right. And there's so

much motion in people's space that it's a real difficult challenge just to turn

right. So this place where everything comes to you,

it's a, I refer to it also as a place where the answer lies where the question

is asked. And what happens is if you get quiet and just simply ask the question

and allow, all of a sudden-- and everybody has this experience occasionally-- it's

like: Oh, I know what I can do. And there it is. But for the most part what people

do in motion is they say, "Oh I really would like to go to the movies on Friday

night," and then immediately move away from where the thought was thought. And

quite often people say, "Oh I would like a new car, I'd like to go on a vacation, oh

I really want to get a new house." And then years go by. On to the next thing.

And they say, "Oh I wanted that but it just really never came to me." Well, no. It,

it could have come to you but you moved. You weren't where you asked and the

answer lies. It's sitting right there for you. Right there, it's simply 'ask and

you shall receive' as they say. The question is asked, the answer comes to

where the question is asked. But we're in this motion. Yeah. So one of

the pieces is: how do you unravel yourself? And again I go back to

Mastering Alchemy-- this isn't about selling Mastering Alchemy but to go back

to, you, you get a set of tools and I watch people get excited. And then they

begin to practice the tools and they realize, the Rose for example, gives them

the ability to define themselves here and everything on the other side of this

point of delineation is Shakespeare's theater to entertain me or to disturb me

depending on how you wish to see it. But when you basically begin to realize: I'm

here and I don't have to be the effect of or engage with what's out in front of

me, you start to get into present time and the only place that things get

created. So when you can begin to recognize: I don't have to go there, I

don't have to be a part of it, I can stand in the middle of it and it passes

me by, the noise, then you're starting to be in a place where you can recognize: I

would like to have for myself. And you have the room to focus your attention on

that thing you want. When you're out there bumping around and going to, your

focus isn't on the single point of attraction. Right and we've talked about

in previous times but time is an application it's not a fixed concept. So

this sense of past and future, past and future. People are constantly in the past

in the future. Very little time is spent in allowing the answer to come to me in

present time. So, but when you can begin to back out of the television back, out

of the noise, start to recognize a huge advantage of this Shift where it is

disruptive. And so you have people focused in fear and in lack and in loss

and in worry, very much over here trying to maintain some level of status

quo. But for the most part nothing's really threatening you in real terms and

if you step over here and begin to ask yourself: "What is it that I'd like now

that things are not flowing in the same river of status quo?" Much more can come to me.

And there's a trick that we used to teach years ago and we haven't really

talked about it for a long time and it's something that we used to call the

mock-up. Mm-hmm. And it's it's a very fun easy tool that,

do you want to talk about it? No, go ahead. Okay so what you do is, is create a

bubble, a space out in front of you and you put the image of the thing you're

wanting to create, a new car, in this bubble and you're staying in the center

of your head in your higher mind behind your rows amused and neutral. Neutral is

really important here. And you make it really fun and you put this car in the

bubble and you really see all the details. You kind of roll around in it

and feel the upholstery and smell it and and just get it all over you in a really

fun, not pressured way. It's not, "Oh it has to come next week." It's, it's just a

playful "Here's the bubble, here's the thing I'm wanting to create." And once you

get it to a place where you're really smiling and enjoying rolling around in

this thing. Then you release it to the universe and not forget about it, but no,

okay, Monday I did that. Maybe on Wednesday you come back in your

meditation space and you bring that bubble down and go, "You know I don't want

red I want green instead." Snd so you roll around in it all again and recreate and

have fun and really get a-- put your emotions into it. Because the emotions is

the fuel that sends it off and then you just watch. And all the times I've done

this, a hundred percent of the time I let it go, I fine-tune it a few times and I

look around my life, and there's that green car. Everywhere I go is the green

car I'm mocking up which is a wonderful validation and then the key is to really

have fun with it with no needing, no needing. Yeah, yeah just allow it, allow it.

Make it a fun experience. Now where I watch people get frustrated

is they want and they believe but-- can they have it? And so it goes

all the way back to this having piece: can I have this? And so in a way, that

part is real valid and it works. There's another aspect of backing out of your

circumstances. It's like, okay here I am and I want this new car. The first thing

that comes up is the "buts". Yeah. But I don't have enough money, but I can't, it

but, all the buts. That's a really good find because you have the tools to clear the

"but" side of your space. Where in my space do I hold this belief that I can't

have a green car? Right. Using the Rose, using the grounding cord and your

meditation space just-- all the tools in Mastering Alchemy are designed to clear out

the buts and to basically open up the flow to allow. And right here though for

the person who's listening it's really, okay I would like this and at the same

time here's the flow of my life. Here's my 90 miles an hour, my train that says

no I can't because, I can't because. Well what if you could? What if you were the

last person on the planet? What if you were just simply naked all by yourself

and all the stores and everything was there for you. Or, it's like the

people who win the lottery. It's like, oh I'm gonna pay off my car, I'm gonna get

this, I'm gonna do this. Okay what are you going to do with the other 7 million dollars?

I don't know because I've never had circumstance that allows me to consider.

What many of us do is we accept our realities and then allow it and then

just continue to progress in it. Status quo. Your ability to change everything,

particularly right now, is really available. So it's a piece of not getting

caught up in: well this is my circumstance. Well what if you change the

circumstance? Well I can't. But what if you could? Well I can't. Well how would it

be possible? Well you don't understand. Count on it-- you'll come up with 50

reasons why you can't until finally it's like, well, what if you could? Yeah. What

would it be like to go on a cruise? So what would it be like if you could do X?

So the real key to all this is: what if I could have that, what if I did do this,

what would it be like? Here's here's another trick when I was, when I was

teaching years ago I taught it at creating abundance class. And one of the

pieces of homework I gave the students for that week is to go to a really,

really expensive restaurant. One, a restaurant that they would never

consider going because it's way too expensive and fancy and,

but to get dressed up and really own this space. Do some energy work to

prepare and you go to this restaurant and you just order dessert. You just

order a cup of coffee. You just-- just to be in the energy of that high

havingness you don't have to spend a lot of money. Right. And when you're in that

restaurant having coffee and a doughnut or whatever you absorb it you step into

it: I can have this. Own it. I'm gonna match this energy. Yeah, own it. Just

simply, you're not spending a lot of money and nobody's going to get upset

with you having dessert and a coffee, so you go in there and, literally get

dressed, go into a real high-end restaurant and sit there and spend four

dollars on a cup of coffee. You'd do that anyways at Starbucks. Go in and whatever it

takes, but then sit there and own it. Be there. Don't be in

a hurry. Get a second cup of coffee. You can simply say, "I'm just gonna have

coffee, I'm waiting for somebody else to come." 20, 30, 40, 50 minutes later you say,

"Well let me have the bill. I'm sorry I guess the other person is not coming." The

restaurant, the waiter, they don't have any, they don't care. So it's a matter of

doing something that pushes your limits that's completely safe, that's very

validating, walk out of the restaurant, just, "Good job, I had a success." Take a

Mercedes Benz for a test drive. Oh, great example. You just simply, you know, dress

decently, go there in certainty, in ownership, and say, "I'm interested in a

new Mercedes could you please tell me about it?" Sit there and talk to the

person about the Mercedes. Can I take a test drive? Go drive the Mercedes.

Sit there, own it, feel it, get all out and say, "Thank you very much I'll get back to

you, I'm gonna think about this." Begin to do things that increase your havingness

but increase your engagement with havingness. And that's the piece that all of a sudden is

like: I can have this, this feels pretty good, I like this, I like myself

today, I had fun today. Stay out of the 'no I can't, I don't deserve, oh my god, what

if? No-- third dimension. Here is the space where you begin to just give little

things to you. It doesn't cost you any money, you go have a good time, walk away.

Own it. Own it. These are the pieces-- this is a really big piece. Simply begin to

start giving to yourself in ways that are comfortable, that are fun. You begin

to interrupt your patterns of 'I can't', the freight train at 90 miles an hour.

Yes, you can. Mm-hmm. Yes, you can. Absolutely can. This is a new world

you're stepping into and these are the baby steps that allow the world to give

to you. So play them well. I think you'll like them. Mm-hmm. Good. Have a good day.

you

For more infomation >> Morning Conversations with Jim Self and Roxane Burnett-How to Attract What You Want - Duration: 12:29.

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28-Basic Radiation Detection: Gamma detector self-attenuation - Duration: 3:08.

If the sample is not infinitely thin, then some of the gamma rays produced in the sample

will be attenuated prior to being emitted from the surface of the sample.

How much they're attenuated depends on the energy of the gamma ray, as well as the composition

of the sample and its container.

We can calculate this attenuation if we know the geometry and the composition of the sample

material.

For uranium, we find that even small samples are still infinitely thick.

This table shows the Mean Free Path, or average distance a photo goes before absorption of

the 186keV line, and the infinite thickness for this 186keV gamma for various uranium

compositions.

The Mean Free Path is calculated by taking the inverse of the product of the density

and the mass attenuation coefficient, like so.

Graphs of the mass attenuation coefficient are shown here, and the second graph gives

the mass attenuation coefficient for gamma energies of interest for those of us monitoring

special nuclear materials as a function of shielding material.

Sometimes we're not after the amount, but we are very eager to know the isotopic concentrations

of uranium or plutonium.

Here's a spectrum of highly enriched uranium, and what's significant in this spectrum

is what's not there.

There are no signature emissions from uranium-238.

The second spectrum is from low-enriched uranium, and you can plainly see the contributions

at 766.4keV and 1001keV from the uranium-238.

The next series of spectra here gives examples of uranium enrichments from 93% enrichment

to depleted uranium at 0.2%.

Note the progression of the spectra as the isotopic composition moves from U-235 dominated

to U-238 dominated at 0.2% U-235.

The uranium-235 line at 186 is almost gone.

We can do the same thing with plutonium.

Plutonium isotopic concentrations are, again, relatively straightforward to measure.

Low burnup plutonium has a relatively small amount of plutonium-241 signal compared to

reactor-grade or high burnup plutonium.

For more infomation >> 28-Basic Radiation Detection: Gamma detector self-attenuation - Duration: 3:08.

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Most Powerful Meditation to Change Your Self-Image (TRY THIS) - Duration: 11:47.

this video will show you the most powerful technique that I have found for

being able to change my self-image I'm gonna give you the practical tools it's

gonna involve something called NLP and then really show you how you can make it

something that happens for you welcome back to another video

my name is Aaron and I help people expand their consciousness now in this video

I'm gonna be sharing with you my story on my own self-image and how once I

changed that everything began to change now it starts with years ago when I

learned about the secret or what we call the law of attraction and when I watched

that movie it planted a seed because then I became much more aware of my

thoughts and then I was much more aware of the correlation between what I was

thinking to what I was receiving or experienced in life now the trigger for

me though was I would still experience a lot of blocks like even though I would

focus on more money it wouldn't necessarily come into my life because I

was focused on more money but there was a lot of resistance there so let me give

you a little bit of a backstory to it I worked at a sales commission job at

Nordstrom's and I worked in woman shoes there you pretty much just got paid a

commission on whatever you sold or was it really an hourly so the nice thing

about that is that you could kind of choose your own paycheck by how you

worked and how good you got at selling now with this for years for maybe about

a year or two at least I was focused on learning about the law of attraction and

I would definitely see a difference and I would see that there were certain you

know I would sell more than I would before but the game-changer for me was

when I learned about self-image now what I did was instead of focusing on those

external things coming into my life like focusing on just more money what I did

is I started to see myself as a top performer I started to see myself as one

of the people that was always at the top of the list not that I was better than

other people but I started to see myself as just producing that much in

Commission and that much in sales and what happened was is within one or two

weeks of doing this I started to perform and the top two or three people it might

Hartmann and given though our people that I worked with that were way older

than me that have been doing it for years

that made consistently a lot of money and I went from making probably about 20

or you know 25 dollars an hour to then making about 35 to 40 dollars an hour

which is the Commission you know the the breakdown of how much we got paid in

Commission so I nearly you know update by about a third 2% and immediately from

that point going forward I realized how important it was to change self-image so

what I did was as I simply viewed myself as one of the top performers I viewed

myself when I thought about myself being at the job I remember that there was the

day that I realized this and I started to learn it

I remember that I started to view myself as light and as all of the salespeople

were standing on the floor it was like there were customers that were walking

around and it wouldn't necessarily be that busy but all of those customers

would kind of flock to me I realized that I was always in the right place at

the right time and that I believe was because the way I

was viewing myself was in the form of a top performer and maybe people other

people saw that about me or maybe they just gravitated to me because there was

like a new type of energy about me but the idea was that once I changed my

self-image that is when everything began to change now in this video what I want

to share with you is a powerful tool it's an NLP technique that can allow you

to really disassociate with your current self image and then allow you to anchor

in the new way that you prefer to be and this is going to have to do with a also

a meditation at the end which I am putting a sample to is something that I

created within the last week and it's very powerful for reprogramming the

subconscious mind but also getting and living in the end really feeling and

visualizing already being that which we want so that that becomes a natural part

of who we are now as I've said many times our self image is what is called a

cybernetic mechanism now a cybernetic mechanism sounds like a big fancy word

but all it really means is that whatever the baseline is it will always move back

to it which means that if we are focused on losing weight and we aren't changing

our self-image can go on a diet all that we want but

will eventually move off of that and go back to how we were before that's why

it's called a diet because it's something we do for a period of time

rather than a lifestyle change now this is where all the change happens this is

where you can find amazing results if you view yourself as only able to

make $30,000 a year realize that even though you focus on more money it might

not come into your life unless you view yourself as the kind of person that is

able to make maybe seventy thousand dollars a year or a hundred thousand

dollars a year or whatever you put it as but that's what the key is starting to

see yourself in that way the most powerful way that I have found to go

about this is that we must first off become aware of what our current

self-image is most people's self-image is on autopilot they're not even aware

of what it is become aware of the way you view yourself how much money can you

make per year what kind of worthiness do you feel about yourself what kind of

relationships are you worthy of how do you view relationships in general are

they easy for you get down to your beliefs about yourself image and who you

are and as you start to become aware of it that's the first step now the second

step to this is to disassociate from that self-image to realize and look at

that self-image and realize that that is who we were and that is who we were

based on prior conditioning but that is not who we prefer to be now so it's not

like we're resistant towards it we're judging ourselves it's more like this

observation that that's no longer Who I prefer to be so I would look at myself

and realize hey this is the way I mean I think I'm only able to sell this much

this is the way I view myself that's okay I'm gonna let that go but I choose

to disassociate it that was the old me that is the version of me that is

outdated now the next step to this is to wire in the new self-image is to form it

in our mind and to start to view ourselves in this way now we can do this

through visualization we can do this through what is called NLP and what we

do is we simply imagine that we're looking at a movie screen now this is an

LP technique for disassociating for our from our current self-image and then

associating with our new one so in this technique and

this is what I do in the meditation that you'll kind of see a sample - at the end

what we do is we view ourselves as looking at a movie screen and what we do

is on that movie screen we see our current self image we imagine it we can

just see it we're observing it we're not really judging it we're just noticing

that it's there now what we do is we look at it and what we then do is we

start to dim the color we go from color to eventually black and white then what

we do is we imagine it getting fainter and fainter towards harder and harder to

see it's hard for us to hear what we would be saying in that self-image it's

hard for us to really connect to it then what we do in the top right corner of

that movie screen that were imagining in our mind we see our new self image and

our new self image is the way that we prefer to be we start to hear what it

would sound like if that was us we start to see it in color very bright color and

then what we do is we imagined that those colors are getting brighter and

brighter in that small image in the corner of the screen we imagine now that

that picture is getting bigger and bigger and it's starting to take up the

full movie screen and that once we get to the end of that and to keep thinking

it we start to view it as very vivid as the only screen that we see and then

that is our new self image now from this point going forward that is who we

prefer to be that is how we're going to act and that is how and we're going to

identify yourself now then the next step is to wire it in by taking action from

that point of view if we imagine ourselves as somebody that is able to

talk to people in a very smooth way that isn't so shy if we imagine ourselves as

able to make a certain type of money we then start to learn about the processes

of making money we start to do our passion for a living we start to find

ways of pushing outside our comfort zone and talking to people in a new way and

starting to associate pleasure with talking to people we've never met before

it starts to expand our bubble and that's how we really change our self

image and what I've created is a meditation that you're gonna see a

sample to in a minute and this meditation uses the power of binary oh

beets underneath me music and what it does is I then guide

you through imagery to get you to a very relaxed state and then what we do is we

go within and we construct our new self image towards the end of the meditation

we are doing a similar technique to what you just saw and we disassociate from

our old self image and we wire in the new self image and the idea is that

doing this meditation every day over the course of a month or two will completely

change the way that you view yourself and allow yourself to really be the way

that you prefer to be so this is something that I created I I kept the

price very small for it because I want the most amount of people to get it and

the reason I had to charge for it is because it costs me $100 just for the

licensing for the music that I use underneath it so this is something that

I really take a lot of pride with I really hope that you guys enjoy it and I

really hope that you guys get a lot of value from it so with that being said I

hope you guys enjoyed this video feel free to like this video if you liked it

subscribe if you haven't already as always I will see you guys in the next

fit piece much love and namaste now visualize the best

yourself imagine imagine what you would be doing

in a certain scenario

imagine how you would carry yourself what kind of body language do you have

how do people respond to you

what are you seeing

imagine the colors going brighter brighter

I am a new person

I accept myself

I appreciate Who I am and love sharing my energy with the world

you purse this Israel you were meant to be

For more infomation >> Most Powerful Meditation to Change Your Self-Image (TRY THIS) - Duration: 11:47.

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The Necessity of Self-Care - Duration: 3:32.

I think those of us who are really caring, especially caring professionals, but I think

all of us who are compassionate, we're the worst people to know how to psychologically

and spiritually feed ourselves.

I think it's almost like we eat whatever comes along.

I think that what I call that famous philosopher who died several years back, Erma Bombeck,

the humorist.

She said that she thought that any many that watched 3 football games in a row should be

declared legally dead.

The reality is that we feed ourselves with T.V, we feed ourselves with inane things,

rather than really seriously, looking at what elements nourish us.

I learn this from a long-time friend, I hadn't seen him in years.

We were both born and raised in New York City and I went one way and he went another, you

know how it is, and he called me up (I was still in my thirties at the time when he called).

He said, "Bob, how are you doing?

What's up?"

And I said, "Oh, I'm doing great, I'm involved in working with physicians and nurses and

other helpers on taking care of themselves.

And now also trying to take those same principles and help people in general.

I'm way in over my head but I love it!"

And I'm blabbing on because I love what I do and then I said, "How are you doing?"

He said, "Well, I'm dying."

I said, "You're dying?

We're only in our thirties.

What do you mean you're dying?"

He said, "I have Astrocytoma, I have a rare form of brain cancer.

My mother thinks I'm going to get a miracle, but Bob, when you're dying, you know you're

dying and I'm dying."

He then asked me a question that haunts me til today.

He said, "Bob, what good things are you doing in your life?"

And I went through this list of accomplishments and he said, "No, no.

Not that."

I said, "What Fred?"

He said, "Tell me about the quiet walks you take by yourself each day.

Now, that may not seem like much, but depression and activity don't like to live together.

And we feel a grayness at the end of the day because of poor oxygen exchange in buildings

like this.

A short walk can make all the difference."

He said, "What good movies have you seen that have woken you up or books that you've read

or museums that you belong to that you've visited so that you could realize the world

is bigger than yourself."

He said, "Who is in your circle of friends?"

And I think we did four people in our circle of friends; the prophet, that says what voices

are guiding you?

The cheerleader, that is sympathetic and encouraging.

The harasser or teaser because on the way to taking compassion seriously, sometimes

we need to take a detour and not take ourselves to seriously.

And finally, the inspirational friend who calls us to be all that we can be without

embarrassing us that we are where we are.

A self-care protocol is the right stimulation, the right support, the right things that have

us laugh at things and unless we put those pieces together in a self-care protocol intentionally,

our self-care will disappear and so will the resilience for our compassion.

For more infomation >> The Necessity of Self-Care - Duration: 3:32.

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We're All Going Out of Business! Four Tips to Avoid Self-Destruction | AWasia 2015 - Duration: 29:36.

Better?

There we go...

Technical difficulties.

Okay.

Like I said, Alex, great looking hat.

I wanna give a shout-out first of all to... number one, to the STM team

for putting on a fantastic event.

It's the best show I've ever been to in this industry.

And I also wanna give a special thanks to the staff and the crew from the hotel

who have made us all feel so welcome... a big hand please.

<i>[applause]</i>

So, first, some background on me... as Alex said,

I've only ever worked in affiliate marketing. My whole career

has been in this industry... over 10 years,

and I love this business there's nothing else I would rather do.

My education is in Math and Economics so I totally geek out on this sh*t.

I mean, this is... I feel like this industry was specifically made for me.

I co-founded Jumbleberry in 2009 with my partner Danny.

And before that, I was an affiliate manager at a small affiliate program.

So, I pretty much done every job there is to do at Jumbleberry...

biz dev, affiliate manager, campaign manager, collections, accountant...

I think I was the janitor at some point.

But that's what you do when you're a startup

and I suppose that all of those things prepared me for my role

that I'm in today as Chief Innovation Officer.

And I hope that today's talk will give some insight as to why at Jumbleberry,

we feel it's so important to invest in something like innovation.

But to keep it simple, let's just say that I'm the head problem solver.

If you have a problem or an opportunity that needs a unique solution? I'm your guy.

As Alex said, I also have a beard.

Now, as you can see from this study,

people trust men with beards twice as much as men without beards. This is an actual scientific study.

So, please, in addition to my passion and experience, factor that in as you listen today.

So, besides me and my beard,

you might be asking yourself, "Okay, why do I wanna hear what a network has to say?

Isn't a network just a necessary evil whose only purpose is to make sure that I get paid?"

And I get it, networks typically suck. I would agree with you.

But let me frame it up this way for you.

Most of you here are affiliates who buy traffic. So, you understand the power in aggregating data.

As a network, we're in a great position to aggregate a lot of data.

Not just about traffic but about the actions and behaviors of thousands of affiliates and advertisers.

In addition, we play the role of universal translator in between.

So, we've really developed a great understanding of the business from both sides.

So, we see the forest for the trees and we have unbiased opinions that are backed up by data.

Over the past 6 years, Jumbleberry has racked up the following stats:

75 million clicks, 6 million CPA conversion... we've worked with over 2,000 affiliates, 2500 offers

and we've had over 40,000 hours of conversation with affiliates and advertisers.

Only to have one too many meetings that end up like this,

Now, we never set out to become some corporate think tank or industry thought leaders.

Danny and I founded this company to make a lot of money

which is I'm sure what everyone in here is trying to do as well.

But over the years, through all the hours of conversation,

we'd gathered all this information, thoughts, ideas, behaviors, actions

and we have this great opportunity to share that so we figured why not.

Now, I've gotta tell you, the past 10 years has been pretty exciting.

Like I said, there's no business I'd rather work in.

It's been a great run. In fact, last year was Jumbleberry's best year ever.

Over 100% growth and I'm wondering in the crowd,

who here had their best year ever last year in affiliate marketing?

Don't be shy. Okay, lots of people. The rest of you are lying.

We all know you're pushing huge volume.

So, that's phenomenal, right? It's been a great year for everyone. We've had a great run

and I hope everyone has enjoyed this great run as much as I have.

Because we're all going out of business.

I'd like to start by sharing a couple of business stories with you.

The first one is about a too-big-to-fail financial institution founded in 1858

that grew into one of Wall Street's largest players. Over 19 billion dollars in revenue,

4 billion dollars in annual profits and 700 billion dollars in assets.

I'd like to put up some quotes from the 2007 annual report of this company.

And I'm gonna highlight a couple of them.

The first one is, I may paraphrase, but we benefited from our senior level focus

on risk management and our culture of risk management.

And the second one, record net revenues, profit and earnings per share.

In 2007, Lehman was coming off its best year ever. They thought they were at the top of their game.

Even though cracks started to appear in the subprime

mortgage business that they were heavily involved in.

They had on their books over 110 billion dollars in securities related to subprime mortgages

and they will leverage that 31 times.

This means that a movement of less than 4%

would cause those securities to become worthless.

We all know that the market moved a lot more than 4%.

Lehman Brothers existed on the edge of a knife with very little margin for error.

And on September 15, 2008, Lehman Brothers filed the largest corporate bankruptcy in history.

It didn't have to be this way.

How could it happen that such a large company could seemingly go out of business overnight?

I like to highlight some of the blind spots that Lehman had.

You had a country where they were building a whole bunch of houses

and not enough people to buy them.

And the people who were buying the houses had no income and no jobs.

Not a great recipe for success.

You had ratings agencies giving worthless securities triple-A ratings.

You had an entire industry operating in the shadows, no regulation,

no best practices, everyone making it up as they go along.

And because companies played both sides you had interconnected liability,

effectively a house of cards that was ready to fall.

So, how could this be?

How could a company so large and an industry so large

have these blind spots that were so devastating?

And there's a couple key reasons.

Number one, the competition for profits meant that the players in the industry

had no incentive to share information and work together.

There was no incentive to collaborate.

They couldn't see the toxic assets that were on their balance sheet.

They were all mixed together... triple-A with triple-A.

So, they didn't even realize that they were 4% away from being completely insolvent.

They succumb to groupthink. They figured, "Hey everyone else is doing it,

so it must be totally fine."

and they really believe that.

And in that 2007 annual report, they downplayed and under reacted to the crisis

that was already well underway that year.

They had investors that they didn't want to spook.

Now the scary part is they were probably drinking their own Kool-Aid

and they literally believed that everything was totally fine.

Now, we all know what happens as a result of the subprime mortgage crisis.

We had the great recession. And like I said, it didn't have to be that way.

The threats that were in front of this industry, everyone could see them.

And yet, the players in the business did nothing about it.

On to the second story...

This story's about us...

about the affiliate marketing industry.

We're one of the fastest-growing industries in the world, 16%...

16% compound annual growth rate

over the past five years.

We are outgrowing traditional retail like quite a wide margin

and we're growing 3 times faster than online retail.

So, affiliate marketing is like e-commerce on steroids.

The size of the industry's about 5 billion dollars in the US and over 15 billion dollars globally.

It really is an amazing business story.

Now, a few minutes ago a bunch of us put up our hands

and said, "You know, we just had our best year ever in this business."

And you have to ask yourself, "Are there threats?"

"Are there things facing us that could potentially put us out of business?"

And the answer is absolutely yes.

First ad blocking and ad blindness. Now we talked a bit... talked about this a bit yesterday.

It's not that there's a lack of banner inventory.

It's that people hate the ads and they don't click on them. Average banner CTR is at 0.06%.

It's the lowest it's ever been and declining.

We have the rise of these close platforms like Facebook and Pinterest

and Snapchat and LinkedIn and Twitter.

And these closed ecosystems make their own rules. The web is dying.

If Facebook or Twitter or Snapchat wants to change the rules on how you advertise,

they can do that.

So, it's a serious threat.

We have shifting consumer preferences whether it's apps versus web, mobile versus desktop...

shifting expectations in terms of value

that the consumer is going to receive.

It's a difficult thing to pin down.

We have regulatory compliance. Regulators move really slow but they carry a big stick.

So, entire sectors of our industry could become regulated, crush profit margins

and make all those campaigns you run not profitable anymore for anyone.

And we also have deceptive marketing.

Those ads that your competitors are running that no one is clicking on is bad for your business.

There's one thing to be an aggressive and clever marketer...

there's another thing to be outright deceptive.

And the worst players in the business make it bad for everyone.

Now, I'd like to pause for one second and ask a question.

Has anyone ever heard the story of the boiled frog?

We got a couple. Okay, Jumbleberry guys, they know.

It goes like this, so if you toss a frog into boiling water, it will jump out and save itself. No harm, No foul.

But if you place a frog in cool water and very gradually increase the temperature,

that frog will boil to death without even realizing it.

So, the point is, let's not be boiled frogs in the face of the threats to our industry.

Now, you might be asking yourself, "Is this a fair comparison?"

You might say, "You know, our industry is fine.

We're rolling right along and all the threats you're mentioning, that's not affecting me.

This doesn't affect my business. It's something that's out there in the future."

Well guess what, if you ask Lehman brothers in 2007 what they thought,

they would say the exact same thing.

Now, I get it. Chicken little stories in affiliate marketing are nothing new.

Every year, since I've been in this business, there has been something

that is gonna come along and put us out of business.

But the fact is, the sky does fall all the time in this industry whether it's a Facebook slap or Google slap

or some regulatory sweep that comes along...

or, you know, the shift from desktop to mobile, some consumer preference thing.

All of these things happen all the time and

dozens or hundreds or thousands of people are put out of business in an instant.

So, the sky does fall in our business. But the difference is the rate of innovation

and hustle that we have as an industry, outpaces

the rate of relevance brought on by these changes.

So, we must not underestimate the threats that are facing our industry.

There are serious long-term implications to the things that we've identified here.

In our industry, the rule is to innovate. You either innovate or you die.

So, having witnessed a bunch of cycles of destruction and creation, of watching affiliates come and go,

watching these changes affect the industry and put people out of business,

there's really 4 themes that have consistently popped up that separate the winners from losers

from the affiliates who are always around at the top of the leaderboard

and make it through all of this upheaval

and those that simply disappear and go out of business.

Now, we got 4 tips that can help you be just like those great affiliates.

To do the things that they do to survive

through all of these... all of these threats and changes.

So, are you guys ready?

This is the big... this is what we've all been waiting for, the 4 tips.

You wanna see them? Yeah? All right.

<i>[applause]</i>

Here we go.

Number one, collaborate.

Number two, know your instruments.

Number three, find your edge,

and number four, act as if.

Now, let's go through these in some detail.

Collaboration, so what does that mean?

Collaboration is simply the sharing of skills and ideas to move towards

some kind of mutually beneficial outcome.

It's deeper than just networking. It's about really working together.

It's about sharing and it's about not being isolated.

When most affiliate start off in this industry

they're full of more questions than answers

they're seeking out mentors and they're on...

they join forums like STM and they're looking for someone to take them under their wing

and you know, "Teach me, oh wise One."

But what happens over time is, you know, maybe they figure something out

and they're starting a little confident.

Maybe they even get arrogant and they stop learning and stop asking those questions

and that's a recipe for failure in this business.

To succeed over the long term, you need to embrace your inner noob.

Another thing, I can tell you that all of the top affiliates are on a network

that are consistently over the years the top of the leader board.

They always work in a group, always.

I don't know if you guys have noticed this but affiliates always seem to travel in packs.

And you guys probably have a crew of your own

and I can tell you that it is not just a social thing.

It is absolutely a business thing. Each person in that group is bringing something to the table

particular skill, a way of thinking, you got your idea guy...

each one of those people's bring something to the table

for the mutual benefit of the entire group.

Now, I know that it can sometimes be hard to share ideas.

In fact, how many people here have ever had an idea that didn't wanna share

because someone was gonna steal it?

I think we've all been there, you know...

"I'm not gonna tell this guy my ideas. He's gonna steal it."

But there's actually two really good reasons to share ideas.

The first reason is you might get some really good feedback that can make your idea better.

And the second thing is you may get some feedback that says, "Wow! That idea is really terrible...

You should stop wasting your time doing that. That's awful."

Both of which are good things

but the important point is you may inspire someone else to share their idea with you

and that's the real power because when people share ideas

those ideas get mashed up and they all become better

and that's why working in a group... that's the powerful part of it,

it's sharing ideas, making those ideas better and then, everyone in that group is better off.

So, trade your nickels for dimes. There's huge, huge power

in information and sharing ideas is a fantastic way to get it

Now, there is one caution and think back to the Lehman example, and that's groupthink.

If every idea is a good one and if everyone is thinking the same way

you have potential for some problems.

So, don't allow yourself to become stale

sometimes you need to go outside of your main group

and talk to some other people, apply tip number one.

Go meet someone new and maybe get a second opinion

just to check again, to make sure okay...

make sure you're not under a spell within your little group. Don't fall into groupthink.

The bottom line is that winners know the power in collaboration,

they benefit from the experience of others.

Number two, know your instruments... so, data, data, big data, small data,

sideways data, data, data, data, it's all about data.

You know, these days, we get it, right?

People need to shut up about data, you need to have data.

The cool thing about affiliate marketing is we've been a data-driven business since day one.

So, we're way ahead of the curve on this.

So, the trick is two-fold. Number one, in the face of all this data,

you need to look at the right data, have the right instruments

and secondly, you need to be objective.

You need to be able to interpret those instruments without bias.

Now, I won't bore you with specific metrics you should be looking at

because you all know it's about maximizing your daily profit.

But you can't just look at your campaign data.

You need to be looking at outside data sources as well.

That's data about the industry as a whole,

data about the markets that you're selling into,

data about what your competition is doing

to really see the whole picture...

because when you put things in perspective

you may have a different outlook and you may make a different business decision.

So, the second part is about being objective,

being objective about the data that you see.

So, to be objective, you need to be unbiased

and this is easier said than done. Bias is a natural human instinct

and it's heavily driven by emotion so it's not easy to do.

The suggestion is, is to learn about the common types of bias

that everyone is prone to and no one is immune from

and by learning about these biases, you're able to be mindful of them

and then, check yourself against them or better yet, apply tip number one

and go talk to someone else and get a second opinion.

And there's really 5 major types of bias.

There's confirmation bias, hindsight bias,

over-and-under confidence, over and under reacting,

and fallacy in paradox.

Now, I won't go into detail here.

You can go to the website you see on the slides where I go into deeper detail

about each of these so you can check that out.

But the key point is the first step into preventing bias decisions

is understanding the types of bias that you may be prone to .

So, making decisions from bad data

or decisions that aren't objective is a great way to put yourself out of business.

I mean, it's a great way to self-destruct

and the biggest and best affiliates, they know this.

They look at all their data. They look at their campaign data

and their outside data

and they have a disciplined approach to how they interpret that data.

They are aware of the biases and they make objective decisions.

If math isn't your strong suit, maybe this business isn't for you.

But hey, you can just go and hire some math guru or something

but either way, don't fly blind

and avoid the common pitfalls that are associated with bias.

On to number 3, find your edge.

So, this is the term that's been thrown a lot over the past couple of days.

I'll give you my thoughts on edge,

so what is it?

Edge of the thing that you win on.

It's what separates you from the competition.

It's your secret sauce.

Now, over the long term, if you don't add unique value,

your business simply won't survive.

Winners have an edge and they know what it is

and they do it on purpose. Their success is intentional.

Now, there are lots of different kinds of edge that you can have...

I've attempted to categorize them here, you could have a technology edge.

Maybe you've developed and an internal tool that automates a part of your business

that gives you an advantage over the competition.

Maybe you have a source edge.

You're consistently the first-mover on new traffic sources, new countries,

new geos, new verticals.

Maybe you have a scale edge,

maybe you simply have more cash flow

and more spend than the competition

and you're able to exploit that.

You're able to test more and/or simply outbid and squeeze out your competition.

And finally, you may have a marketing edge

maybe you have a method of designing ads that always pull more clicks

than the competitor's ads

or you're able to build bridge pages that just always convert like fire.

So, that's all well and good but what's the tip?

So, the tip is this, if you wanna have an edge, you need to go out and find out what it is.

Now, it's not really that hard to do. The first thing you wanna do is take inventory

of all the things that you do that could potentially be your edge.

So, it's gonna take some time to think about what are the things that I do

that I could potentially be winning on.

Then, what you're gonna do is go apply tip number one

and talk to a whole bunch of people. It's kind of like playing affiliate's categories.

You're gonna talk to a bunch of people

and you're gonna cross those things off your list that someone else is doing it.

If someone else is doing the same thing as you in the same way,

that can't possibly be your edge

and at the end of it, you're gonna end up with a list.

Hopefully you haven't crossed everything off

and those are gonna be the candidates for your edge.

Those are gonna be the things that only you do

that are candidates for your edge that you're gonna wanna

drill into a little bit and learn more.

So now, some of you might be thinking, "Yeah, well... you know what, I'm actually doing the same

as everyone else and I'm doing totally fine. I'm making all kinds of money."

And maybe that's true.

But what happens when something changes tomorrow?

Are you in a position to adapt to what the industry is going to throw at you?

This is a very unique business in literally what you're doing today

may not work tomorrow.

So, you better be in a position to do something different if you have to.

So, when it comes to finding your edge, be humble,

be objective and be relentless in exploiting it.

But don't be complacent. Winning affiliates know that their edge can disappear in an instant.

So, part of their time is gonna be spent refining the edge that they have

or out there discovering some new kind of advantage.

Last but not least, act as if.

So, everyone in here is an entrepreneur and

being an entrepreneur, it's very easy to become isolated

and we've already talked about how becoming isolated can lead to failure.

Affiliate marketing also requires a lot of decisions to be made quickly.

So, it really lends itself to emotional decision making

and without a structured and formal approach,

the natural tendency is toward that gut feeling that you have.

So, we talked about the importance of data and metrics

but that's really just the first step.

If you really want to build in resistance to emotional decision making,

you need to build some structure in your business so that's the next step.

So, what does it mean to build structure in your business?

Well, it's not sexy.

It's doing things like hiring employees to take care of the administrative work in your business.

It's about hiring a lawyer and being proactive about your legal risk.

So, when you get a C&amp;D or a letter from a regulator

you don't freak out. You're prepared for it.

It's about hiring an accountant and being proactive about your finances

and taxation and it's about applying tips 1, 2 and 3.

So, when people get scared, they tend to make fight-or-flight decisions.

These are typically short-term decisions that are motivated by self-preservation

and definitely not around innovation.

So, your business needs to become emotionless

but you wanna be able to harness emotion...

to harness an emotion like fear

and then, use that in your business to drive constant change

and innovation.

Fear and anxiety can be some of the most powerful forces in business

when used in this way and I think back to a Ryan Holiday speech yesterday

talking about. "You can only control the things that you control."

So, you need to take the things that come at you

like these threats and then, turn them into an opportunity

and leverage that and make it a catalyst

for you to do something new and innovative in your business.

So, the affiliates that we've worked with have done all of these

really, really boring stuff and it's really an important point that's separating

these affiliates that are around for a long time

and those that don't make it.

So, all the things we've talked about today,

this isn't stuff that I made up. I'm certainly no industry guru.

I'm just an observer. We've worked with so many people

and we've been doing this for so long,

it's not that difficult for us to observe what all the best affiliates do

and kind of crowd source... that wisdom of the crowd and say,

"These are the things that the best affiliates consistently do

and it's what separates the guys who are just no longer

around the flash in the pan from the guys who are always there.

So, what did we learn today? In summary...

number one, beard equals trust.

Number two, Jumbleberry equals perspective.

Number three, Lehman fail.

Number four, you and me going out of business.

Number 5, embrace your inner noob,

and number six, innovate or die, collaborate,

know your instruments, find your edge, act as if.

Thank you very much.

<i>[applause] [music]</i>

For more infomation >> We're All Going Out of Business! Four Tips to Avoid Self-Destruction | AWasia 2015 - Duration: 29:36.

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Frontier Software Payroll and Self Service - client testimonial - Duration: 3:04.

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