Auto news on Youtube Dec 1 2018

- Hello, everyone, Steven the Hurricane here.

And for today's episode of A Drink With the Hurricane,

we're gonna talk about pay-per-click sites.

Are they worth it or are they not?

This is A Drink With a Hurricane,

the home care sales and marketing talk show,

that discusses all things growing your home care business.

(inspirational music)

Alright, so in the 2018

Home Care Pulse Bench Mark study;

And I love this book by the way,

if you don't have one you should totally

pick up a copy of it.

There's a discount code on the screen here for you,

and you can use it to save some money

and get the Home Care Pulse Report.

But if you look at page 70,

it actually talks about paying for lead generation

and online review sites.

Currently, only a third of all the companies surveyed,

which we're talking about 12, 13 hundred companies

participated in the benchmark study,

only a third of them were paying for leads.

Now, here's my take on it.

If you're gonna pay for leads,

you have to first make sure you have

a solid inquiry management process,

a solid closing process,

and you understand your conversion ratio.

What do I mean by conversion ratio?

I mean, how many people call for services

and then how many of those phone calls actually become

a start of care admission to your census?

Now, the industry average is somewhere

is somewhere between 30 and 40 percent.

The agencies that are newer are closer to 30 percent,

the agencies that are larger,

doing three million dollars plus,

is closer to 40%.

If your ratio is no way near 40%,

I don't see spending the money

in getting internet leads yet because you don't know

how to properly convert.

What I would spend the money on

is an inquiry management process,

a company that can train you

on answering the phone properly,

and then a closing process to sign customers up.

Master that because once you master that,

then invest in the internet leads

because you'll be able to convert more

and bring on more revenue and a higher census.

Now, if you happen to not be aware,

this is exactly what we do

at Hurricane Marketing Enterprises,

and this is the reason why our clients experience

a 36% revenue increase from the year

before they worked with us

to the year after they worked with us.

Our average client grow is by 500,000 dollars

in a year over what they did the year before.

So if you did a million,

you'll do a million and five.

If you did two, you'll do 2.5 and so on.

The reason why is we help our clients

with their efficiencies.

Pick up the phone, give us a call,

and let us show you how we can help you

blow away the competition.

(upbeat music)