Thứ Hai, 31 tháng 12, 2018

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You've got a service. You want to start a business. So, we're going to talk in this

video 6 steps to take to start a services business.

-Alright. Let's dive right in. You said there were 6 ways to start a

service business. A services business. a business built around services as

opposed to products. -We can talk technical stuff about how you go on the

website and register your LLC. We're going to talk more practical. 6

practical things. Okay. The first thing, offer your service for free. -Okay.

-But this is just in the beginning. Just for a couple clients. -Okay. -Why is

there value in that? -Why would there be value? Well, for starters, if you're just

getting started, you have to have a past, a history. You have to have a baseline. A

track record, yeah. You've got to have people who accept your services and

hopefully have a great experience from them... -Let's say the service is you fix

washing machines. You want to offer a washing machine repair business.

Hopefully you've repaired some washing machines before. -Yeah. How nice is that?

-Fix a couple washing machines for people. Do a good job. Okay? Or you know, obviously,

we do video editing. That could be... You could create a portfolio after you if

you want to create a photography business. If you want to do a lawn care

service. -Well and you're also starting the referral process and you have to

start somewhere. So if you can get 2 or 3 customers that will allow you to

do work work for them for free. Which almost everyone will. You'll have some

nice referrals from that and word-of-mouth and you go from there.

That's how you launch. -So you do public speaking. -Mm-hmm. -Was the first speech you

gave paid? -Absolutely not. No, the first several. And I consult other

up-and-coming speakers as well. And I'll always tell them where to go. some good

places, some good sources for them to start doing freebies. Where they can

videotape them and start getting a compilation of imagery as well. Proof as

they call it. Evidence that you actually can speak to an audience,

yeah. But free is the best. -So that's that's number 1 of the six.

So number 2. -Boy. -Number 2 is to create a portfolio. Now, a portfolio might

not be the word that applies in your situation. It could be testimonials. You

know, create a list of testimonials or some type of way that you can show the

results, show your history, show your experience to your clients. So really

just create that portfolio. I think that's good. Let's move on to

number 3. Number three is to market that portfolio or market those

testimonials to your target audience. How do you do that? -Well, I would suggest

that you use YouTube. -Now, this... We talk a lot of different ways you can market. We

talk to YouTube a lot. We obviously talk to LinkedIn a lot as well. But in... For the

sake of this video, we're just going to say you've got your portfolio, you've got

your testimonials, the next step is then to market it. Really, you got to find your

target audience and you want them to see your testimonials or your portfolio.

Okay, so we're talking about starting a services business. If you really want to

run a business and not just be self-employed, you've got to create

systems. You've really got to systematize things. So I have a video editing service

that I offer. But I don't do video editing. And how is that? Well, I created a

system. A step-by-step process that I then hired people that they now

run that that system. So, that's my recommendation for step number 4 is

create systems to run your business. To actually do those services or provide

those services. Step number 5 is closely tied in with it. It's hire people

to run that system. I'm going to recommend the e-myth revisited. I talked about that

book a lot. Listen to it or read it. The e-myth revisited. It talks about the

systems. It talks about creating experience. But then hiring people to run

those systems. So step number 6. It's actually related as well. Hire people in

the Philippines if it's computer-based. I talked about the Philippines a lot. I

was just there. I met my team for the first time after 9 years of having

people there. -Now, that's interesting, isn't it? I mean he's had this team of

employees of people that he's hired that he uses for this work for 9 years and

he just now met them face to face. It's incredible what all of this

technology allows you to do as an entrepreneur. -So, as you create these

systems. If part of your services are part of your systems involve work on the

computer or work that's done online, then I definitely recommend hiring people

specifically in the Philippines. If you want to know more specifically why do I

pick the Philippines versus any other country, there's a video you'll find

right there. Where I go into all the reasons why I hire people in the

Philippines. But that really is. I'm not joking. That is step number 6. If

you want to create a services-based business. Go through the first 5 steps

first and then hire people in the Philippines. -Now, let me ask you this. You

say you've been hiring people there for the last 9 years or you've had a team

composed of probably a revolving door of people. But do you have any that have

been with you the whole time? -One person that I just met for the first

time. He's been with me 8 and a half years. -It's amazing. Just met for the

first... -And if you want to know how I find them, you'll find a link below

virtualassistanttool.com. That's just the database where I find people

in the Philippines that want to work for... And clearly, it works because the

finished product you see before you, the fact that he still had one of the same

people for 8 and a half years. And he only has had to visit them once in all

of that time is testament. -Now that I found, I'm going to go back. It was a great,

great time. -I'm sure you would, yeah. I mean, that's pretty neat. It speaks to the

effectiveness of the whole model. -So, this was a short video. But I hope it was

helpful. I really hope that you internalized and applied these 6 steps

because that's... That's what I did to start my business. And I've pieced these

together. It took me a lot longer to get there to figure out these 6 steps. And

if I would have just known these 5 steps. Offer service for free, create a

portfolio, market, systematized, outsource, right? Hire people to run the system.

Use the people in the Philippines. -And then give away those 6 steps to however many

people want to take them off of YouTube or LinkedIn. -So, if you like this video, be

sure to subscribe and we'll see you tomorrow.

For more infomation >> How To Start A Services Business - Duration: 6:32.

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List of oilfield service companies | Wikipedia audio article - Duration: 0:51.

For more infomation >> List of oilfield service companies | Wikipedia audio article - Duration: 0:51.

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Mark's Services - a brief overview - Duration: 1:14.

Hi.

I'm Mark McPherson.

I'm a speaker, trainer, coach, and author.

I help CEOs, managers, and business owners get the best

possible behaviour, communication, and performance

from their staff, from their colleagues,

from their customers and clients, and even from

their family and friends.

Now why this topic?

Well there's a few reasons.

The first one is I love it and I love helping CEOS,

managers, and business owners get the best from people.

It's also something I'm experienced in.

I know the pitfalls and I know how to get through the maze.

On top of that, it's something I've read a lot about

and I think a lot about.

So if you'd like to know how we might be able to work

together or you'd like to know a little bit more about me

and what I do, please just give us a call.

Go to the contact page of my website, for example.

There's a few ways in which you can get in contact

with me there.

Now wherever you are and whatever you're doing, please look

after yourselves, look after your family and friends,

and I do hope to chat to you soon.

All the very best.

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