So it's 2019 and you guys have probably heard of maybe you haven't heard about
how to start a social media marketing agency or a digital marketing agency and
guys what you have to understand is it is huge it is an amazing business to be
and because of the fact that I get to work from home you can see I'm at home
right now in my basement I have an office set up
all this my office setup right in here and we just run marketing campaigns for
businesses from home so I'm going to in this video explain the step-by-step
process everything you're going to want to know not what everybody else tells
you that you think you're going to want to know about starting a marketing
agency in this video so stay tuned here we go welcome back everybody and thank
you for joining me my name is Jordan Steen also known as Cereal Entrepreneur
and at this channel we talk all about how to start a marketing agency how to
build a personal brand online with the YouTube or a blog really just how to
build an online business so if you're interested in any of those topics before
we get started into the main content make sure to hit that subscribe button
and the notification bell on the bottom right hand corner so you get
updated with all of our giveaways our free training like seriously we do so
much for free here at this channel you just need to subscribe now guys I get
asked all the time number one how am I making money online number two what are
great ways to make money online and number three what's a great way to build
a profession or build a career rather in today's day and really the answer is
super simple there are tons of ways out there obviously outside of doing a
marketing agency or starting your own agency but this is the one that I have
found is the most lucrative because the profit margins are so much higher you're
able to work from home so the cost of operation is so low to start it
literally cost you maybe a thousand to two thousand dollars in total that's
including your education maybe getting yourself a website some business cards
your business name all of that set up and it's going to get you going and on
the road so that way you're making five to ten thousand twenty thousand we have
students making fifty thousand seventy five thousand dollars per month in
revenue for their agency alright and so that's what I want to show you guys is
what you really need to know we get into this topic a lot and you guys probably
have seen these types of videos all the time but really people leave out some of
the most important information when it comes to starting a marketing agency and
they leave out really the technical side or they leave out the practical side
where you actually have to know how to implement the marketing campaigns you
can't just like go into this business only understanding the theoretical side
and just outsourcing everything you do need to understand the ins and outs and
that's what I want to go through today so that way you at least have a broader
picture of what you need to know oh and PS stay tuned to the end of this video and
i'll show you guys how you can actually get your marketing agency checklist we
put together a checklist that shows you all of the things that you're going to
want to know pretty much everything we covered in this video and more because
we put in tools resources there's a two-week training involved so guys it
isn't all just hype you actually can make from one business per month
anywhere from a thousand to ten thousand fifty thousand a hundred thousand
dollars per month in revenue for their marketing campaigns
now obviously the businesses that are spending a hundred thousand and fifty
thousand dollars per month there are very few of those right but they do
exist and they are kinds of clients that you can take advantage of I promise you
they're not the the unicorn type of client I promise this is possible so
what I want to show you guys today outside of you know understanding the
marketing side of it you have to understand the revenue side how the
business is actually built how do you actually make money off of this how do
you build a team large enough to manage a client that's spending ten thousand
dollars per month right all right guys so let's go ahead and break this down a
little bit so you can see how the revenue is actually generated to build a
six-figure income all you guys have to understand is you're charging anywhere
from one thousand to ten thousand dollars per month at the base rate right
ten thousand is more your enterprise style packages those are going to be
medium to large style businesses the $1,000 package is to like 2,500 3,000
those are going to be your small businesses that are more local they have
smaller budgets okay but all you have to know is it takes roughly eight thousand
dollars per month to make it's a little over eight thousand dollars per month to
make a hundred thousand dollars per year so a hundred thousand dollars is
actually 8333 dollars per month for 12 months to
make a hundred thousand dollars in a year all right so that's actually not
that much when we break it down because here's the best part guys most clients
that we've taken on are spending an average of $2,500 per month or more
all right so anywhere between usually our clients are between the 2,500 to
5,000 even actually today we've stopped taking clients below 5,000 dollars per
month and we only work with clients that are five to ten thousand dollars per
month but let's say that the average is 2,500
well how many does it take to get to 2,500 well divided by 2500 you're
looking at roughly three clients well three clients are making seventy
five hundred so three and a half but you can't really have a half a client so
we'll just say four clients at 2500 right but we could say that other client
is you know it's instead of them being a $2,500 package they're just a thousand
dollar package right so you have 2,500 times 3 you got this guy times 1
you've got 7,500 you've got $8,500 right here in revenue and that's just for
clients guys there are businesses all over the place that if you know how to
get results we'll hire you to do this kind of work why well let's think about
it real estate agents make 3 percent off of the sell of the sale of a home so
let's say they sell a home at I don't know 500 grand 10 percent of that would
be 50 thousand so five percent it's twenty-five thousand three percent is
roughly twelve thousand dollars right maybe fourteen thousand dollars so
that's what I want you guys to see 14 thousand dollars in revenue for that
agent for getting them one client do you think they would have a problem with me
basically selling for them and making them fourteen thousand dollars off of
one new client now obviously there's expenses associated with that but that's
still way out of the the price that they're paying me three thousand four
thousand dollars per month to manage their marketing campaigns and that's
just real estate attorneys spend even more than that the automotive industry
is spending hundreds of millions of dollars every single month in digital
marketing there are so many industries out there that aren't even being tapped
to because people don't know the industry even exists or they just don't
even think to go market for those kinds of people
for example dry cleaners nobody thinks to manage a dry cleaner but they
actually do need marketing just as much as anybody else so that's a little bit
about the revenue guys now let's look at all of the things you're actually going
to have to know to get the business running right you got the math I just
wanted to show you guys it's not actually as far-fetched as it seems and
people think Oh business isn't gonna pay me $1,000 per month why would they not
that trust me there are tons and tons of businesses who don't want to manage
Facebook Ads they don't want to build websites they don't want to run email
campaigns they just want to focus on their business and go home at the end of
the day and they want someone like you to come in there who actually knows how
to do it and that's gonna that's the key that's gonna be the whole premise behind
this videos for you guys to get how important it is for you to find quality
education and digital marketing let's go ahead and jump into what you actually
need to know about digital marketing and building that kind of business because
building a digital marketing business is different than say building a real
estate agency or a an attorney's office for practice and doctors practice you
know all of those things are different and you build the business a different
way and you have you're required to know different things so let's look at what
you actually have to know now guys the first and most important thing that I
can say that you guys need to do and I'm gonna leave it up here on the board the
whole rest of the time because it is the most important your education if you do
not get how important this is guys what I'm saying is even if you don't take one
of my courses what I'm trying to tell you is take somebody else's course and
when you go through that course do not rush yourself do not try to blow through
the videos so you can get out there and start getting clients because you are
hurting yourself more than you even realize you will get up there get the
client realize how unprepared you are and then start struggling and then all
the sudden you lose that client and they leave you a bad review the education
side of it is the side that nobody takes seriously and that's why there are so
many people that fail with their marketing agency because they just go
out and they just see the money coming in but then they forget that they have
to fulfill that marketing service and actually make that customer happy
otherwise they're not gonna be there in three months right so this is the most
important part in what do you actually have to learn well you have to learn
things like how to run a biz you have to learn things like how to grow your team
so outsourcing right you guys have heard of that
the third thing you need to know is also probably how to sell right you have to
actually know how to sell this service for selling any other service because
you if you don't understand how to sell digital marketing simply to business
owners that don't get it then you're not going to land clients
and that's a lot of the reason why people fail but also outside of that you
just need to know general rules and techniques to selling and that's the thing
a lot of people don't go through a process to learn about overcoming
objections and qualifying leads and that there's somebody steps in the follow up
process and we go through all of that you know in all on our youtube channel
and through our courses but either way subscribe get it and of course something
but that's what I'm trying to tell you guys
anyways number four is you have to learn an acronym that I created called SWEPS
alright and you guys will see what this is so let me get down here
S.W.E.P.S. alright SWEPS and what does that stand for these are what I refer to
as the core concepts to digital marketing to social media marketing
agency SMMA that you guys are familiar with it's not actually SMMA it's a
digital marketing agency or a marketing agency but SMMA just means social media
marketing agency we're talking about digital marketing okay everything
building an entire marketing agency not just somebody who only does Facebook Ads
but anyways guys SWEPS and what this stands for is social media marketing web
marketing and design email marketing and automation pay-per-click which is Google
ads Bing Yahoo YouTube ads and then SEO which also stands for search engine
optimization these are the core concepts that people don't take the time to learn
and how to actually apply them for example we also have another concept I
want to go through here really quickly we'll go back into this oh and then I
also like to say plus C because C and its really CM and that stands for
content marketing and that is building quality content for your business for
your clients whether that be through blog content video content for Facebook
for YouTube whatever the you know the content channel might may be you need to
understand how to actually create quality content and so let's talk about
you know some of the other concepts we'll talk about SWEPS a little bit
more here in a second and what you're actually going to want to know and then
talk about pricing and all of that but before we do I want to go into the next
step which is why people don't actually understand how to apply SWEPS to their
it to their agency and to their clients marketing campaigns and it really comes
down because they don't know another one of my concepts called 3-step marketing
I'm going to simplify this even more for you guys you guys are gonna be like oh
my god that's it because a lot of you you've probably heard of digital
marketing before or starting a marketing agency some of you might be new to this
which welcome but a lot of you are probably familiar you just haven't seen
the success you're looking for yet and it usually comes down to this simple
factor you don't understand 3-step marketing first step is finding or
building awareness sorry awareness you have step two which is consideration
and then finally you have conversion let me ask you guys something
you guys mostly deal with local clients right local businesses well when you're
looking for a service most local businesses they're providing services
most local businesses aren't selling products right a restaurant kind of
sells old they sell a product and the grocery store sell product but pretty
much every other business is a service based business all right and so what do
you do let me ask you a question what do you do when you go to find a service in
your area first thing you do is you go on your phone you go to Google and you
type in blah blah blah near me right or where is this in this city right and
that's what you start searching for so the awareness stage the first step
marketing aka cold traffic is all about using SEO and PPC to drive traffic to
the site and then what people are actually doing is they're going out
straight to Facebook and they're trying to sell Facebook and Instagram campaigns
as cold traffic right they're trying to say hey mr. business owner you pay me
$5,000 per month we'll just manage your Facebook page we'll do all your cold
traffic for me and that I'm not saying that you can't get results that way but
90% of the time you're doing it wrong because you're not driving traffic from
the main traffic source which is Google search engines and then you remarked it
with Facebook Instagram YouTube email those are the remarketing platforms
YouTube and email and finally number three is conversion where do people go
once they actually you know they've seen your product now you've remarketed to
them now they finally want to buy well that happens on the website right that's
where they go and they sign up to come in for an appointment or they send that
email to set up a phone call or whatever it is
that your try that metric that you're trying to convert them through that's
where it happens at at the website so if you don't have that third final piece of
the puzzle done you're not gonna sell them to begin with right so you have to
understand this three-step marketing process and that is what understanding
SWEPS allows you to do and so that's why it's important to really go through
each one of those things individually and try to at least get to an
intermediate level of knowledge and education and training before you ever
start to take on a client in this white 90 percent of businesses and marketers
go out there and fail in their first year because they don't take the
education seriously if you don't if you didn't already know this was a saw a
strong solid method for building a marketing campaign for a local business
which again 90 percent of you are gonna work with that you shouldn't consider
yourself ready to be marketing for other businesses yet after you do that the
next step is to get your business plan together because before you even need to
start worrying about a business you need to understand the industry need to be
able to technically work yourself through how to run ads how to create
content how to build email can all of that stuff right once you get through
that then you need to start making your business plans so we'll just write that
up here this plan and what does that consist of things like your LLC or your
business license your EIN so that's your tax identification number you need your
name right you need a website the next two for the business plan are also going
to be super important and that is picking your service offering so your
services and the next thing is going to be picking your niche so we're just
gonna write niche up here okay so you need to know what services you're gonna
provide you don't have to provide every single digital marketing service I
personally recommend it because it makes you that one-stop-shop for businesses
which they really like but you don't have to you can just do you know if you
wanted to start with just web development because you already have some
experience there then just start there but you know and actually you can even
do really well at that niching yourself into just being a web development
company and that's all you do and then you scale in other products and services
later right and then the next thing is your niche I recommend picking at least
2 to 3 now I used to say 1 but I actually kind of like the 2 to 3 range
and the reason why is because not every niche is always going to have a ton of
availability I guess for potential customers in your immediate area right
so you might have to do some traveling to go get those other kinds of clients
so it's nice to have that backup niche to say okay I've kind of done six months
of hitting these people really really hard so I'm gonna switch over to this
niche and try and take some more clients on in this niche and then we'll come
back to that my you know primary niche in another six months so that way you
give them some time to you know look through stuff and throughout that
process you're following up but that way you actually have consistent flow of
potential clients coming in okay so that's the business plan now let's talk
about pricing right we got to talk about pricing and I can't okay I want you guys
to understand something very clearly here when it comes to pricing services
you have to understand that not everything is just cookie cutter
packaged a lot of people like to do it that way and you can choose to do it
that way if you like where you set you know we'll do this many facebook posts
we'll do this many ads at this level you can do it like that if you want I
personally like to kind of customize my packages each time so that way I'm
making sure I'm getting that business owner the best result but the package
pricing also works very well for people who are new to the industry so if you're
new I do recommend going with package pricing and just kind of setting some
base rates so that way you know what to charge you know about how many hours
you're gonna work and it's consistent right that's the biggest thing that
people struggle with in the beginning is getting consistency in their pricing
their packages and the service offering so set something up but basically you're
going to start off with a $999 so from four thousand to about ten thousand
that's considered your enterprise level so you could actually put ten thousand
on here and that's gonna be your entire enterprise level anything between these
two packages right here and then that's where you basically give them pretty
much every single service that you can offer but not really because they do
need to spend a little more to get really the full shebang really it's
about ten thousand to fifteen thousand dollars to get that price or to get
those types of services but those are the good kind of clients anyways let's
get into that so this also does not include any ad spend a lot of people
like to they go well that includes you know Facebook ads but know that is where
you add five hundred dollars on top you know a thousand dollars on top of that
actual budget and then you you can either work this pricing out to where
you assess your ad management fee into this or you'll need to add it on top as
well so you'll say plus 300 for ad spend that's why I like to just include
this in here and work that price into your base package but basically these
this money over here goes into Facebook ads Instagram ads YouTube ads this money
right here is what they pay you and you take home to your agency and then you
pay outsourcing or you pay for labor from people who are on platforms like
upwork freelancer blah blah and you actually have them fulfill the work for
you you create the high level strategy to many people and this is one of the
things where it's important to take education courses because we teach you
you do not need to be sitting there writing Facebook posts and creating
images and shooting the video and editing the video that is not a cash
producing activity guys a CPA if you are not working on your CPAs you're not
building your business okay so you have to understand that outsourcing is super
important so let's talk about that really quick so now that you kind of
understand the business model the revenue model how to price your services
you also need to start understanding how to build your team and again as soon as
you take on your first client I recommend outsourcing like then I
recommend going out immediately and at least hire you like someone to schedule
your posts for you that alone will save and free up your time so you
can focus more on selling and landing more clients but you have to build the
team you'll need designers you'll need copywriters you'll need SEO related
people people who understand search engine optimization add managers admins
just to do basic admin work you want someone like a creative director right
and this person actually comes up with posts for you they come up with ideas
for campaigns they help you know facilitate the entire campaign creation
process there's so many different things that you're actually going to want to
hire for I believe we have a team of almost twenty two people now with our
agency and our personal brand combined so you know these are a ton of different
people running a ton of different jobs right and that's so I can focus on again
those CPAs so that allows me to bring in more revenue for my business which in
the end makes me more money now finally guys you're going to want to do what
everybody wants to do which is land some clients right and I'm not saying you
actually have to build your team before you go out lame clients but you will
want to put a plan together so that way when you go out and get clients you have
an idea of what you need to do to get the job done
right so to get the clients all you have to do is go and send things like we have
a digital marketing audit that we built
and we actually give out the template for that so again we're gonna give you
that at the end of this video and that's gonna help you land clients we teach
also here's what I'm gonna do guys land clients basically it's all about value
right you guys know all about that already you know it's about providing
value you know it's about showing your worth right showing them that you're
gonna make them extra money testimonials right all of those things are important
those are what you want to show potential clients to you know get them
to listen to you actually here's what I want to do guys because I don't want
this video to get too long and I actually have a two-week training put
together for you guys already on everything that we've already covered
and some more so what we're gonna do is we're gonna end the video here but what
I want you to do is I want you to look right below this video in the
description you will see a link at the top that says SMMA checklist alright
that is our two-week free training it starts off with a checklist of all the
things you're going to want to know tools resources everything like that but
then it continues with things like how to price how to set up your business how
to get your digital marketing audits created how to go find clients how to
perform the marketing campaigns things you'll want to look out for so you don't
fail all of that is included in that two-week free training so make sure that
you click that checklist link down below this video and get in that group so
before we get out of here guys I do want to do something extra special for you
again I told you my brand Cereal Entrepreneur what we're really about
here is teaching people how to build successful marketing agencies we
actually have several help we have over 700 students in our courses we have
several hundred people make who have made at least a thousand to five
thousand dollars per month with their agency
we have several making ten thousand dollars per month we have a few that are
making even over $50,000 $75,000 $100,000 per month in revenue for their
agencies if you don't believe me just go to my site CerealEntrepreneur.Academy
check out the digital marketing courses and then go there and look at the
testimonials from our students go to my facebook business page and check our
testimonials there but I guarantee you we don't put out bad quality courses and
it's because of the fact that I know that if I put out something super useful
for you and you're able to make money that changes your life and your family's
life and your friends then all you're going to do is thank me for it later and
you're gonna come back to me and ask me for advice
whenever I can possibly give it to you which again is just gonna help my brand
grow so why would I want to hurt you guys I want you guys to see success
because I know it's possible and I know that you can do it if you try if you
truly commit that's the last thing that I believe you guys with is the fact that
if you do not truly commit not only to the going out and finding clients you're
gonna fail a little bit right you'll just fail forward right but you're
you're you have to expect those things and when you understand that and the
commitment that's required you will be successful I have a student her name is
Kayla Haley, I always tell this story she's gonna laugh when she sees
this but she was a biology major 23 years old in college never done
marketing before stopped doing biology came into my marketing school and within
six months was making about twenty thousand dollars per month with her
agency but it took her six months to land or it took her about four and a
half months to land her first client this isn't something that you just
should go out there and you expect to make a hundred grand or ten you know ten
thousand dollars even per month in your first three months it that it's not
realistic guys why would you think that you can go out and either try to learn
this for free or spend $300 on an education and expect business owners to
pay you ten thousand fifteen thousand dollars per month do you think that
makes any kind of logical irrational since it doesn't so what I'm telling you
guys is seriously invest in the time the education the commitment as far as
learning sales landing client scaling business starting a business running
digital marketing campaigns it all takes time to learn so don't get
frustrated or hate yourself if you don't get it in the first month if you after a
first year you're just completely are lost still then that might be time for
you to look away but if you're after a year you know you've had some clients
but you've had some failures at the same time but you've also seen a lot on
successes and you've made some decent income then you're on your way just keep
pushing through the struggle and I promise you you'll see the other side
but that's it for today's video guys thank you so much for joining me I
really do hope that it was helpful for you and kind of you know shed some light
on what you're actually gonna need to know to get your agency rolling and
actually start making six figures in 2019 I want you to do me a favor though
if you guys have any questions about starting a marketing agency if you have
any concerns if you not sure that you can do something if
you don't think you can afford it I want you to leave all of that information
below in the comments so that way we can get back with you and try to provide you
some resources or tools or whatever it is that you're gonna need to get your
agency going successfully in 2019 but again that's it for me guys make sure
that you check out the SMMA checklist in the bottom of this video I'm gonna
get out of here for now though so until next time Cereal Entrepreneur out bye
guys ready to start living the six-figure work where ever be your own
boss lifestyle well at Cereal Entrepreneur Academy we'll teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see in the course Cereal Entrepreneur out.
you
Không có nhận xét nào:
Đăng nhận xét