Thứ Tư, 20 tháng 2, 2019

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With so many options today, finding the right website designer can be difficult.

But it really doesn't have to be. There are some key questions you can ask, which

will really help narrow your choices down. Today's local web design expert

will share some insider tips on what to look for when searching for just the right fit.

I think when people have that "entrepreneurial mindset," and they're starting something new, they "know what they know," about their business, and they do it really well,

but the digital side of things usually isn't one of their strengths. So, many people who come to me for a new website are not always exactly

clear on their brand or how to describe what they offer so we help them

establish the most important information about their business which is "Who, what,

when, where, why, how," and then we help translate their message into their

website and on social media so that people can connect with them. Often when

planning content, people don't think far enough in advance. So, for example there's

this misconception that social media can really only be posted just as things are

happening. So I'll often hear things from clients like, "Oh crap! I haven't posted

anything in five days," or they don't know when the last time you know they posted

a blog or they haven't updated their website in a long time. Organizing your

time well goes a long way towards streamlining your business using digital

functionality. Here are a few things that you can do to take control of your time:

First off, it helps to schedule tasks on certain days of the week. So, let's say

your goal is to gain a better blog or social media following which makes

posting consistent content key. Scheduling time to do this makes

creating content just that much more manageable. For instance, make Monday your

blog day, Tuesday can be your social media day, and Thursday is the day to

check in on your website. I definitely encourage people to do things like write

blog posts in advance. It helps to keep track of a list of topics that you want

to write about and then on your blog day you can hammer out five or six posts for

different topics and then schedule them to post in the future, and that way you

create a digital content bank and you have articles ready to go in advance which is

so much more stress-free than trying to catch up. That brings me to plan and

schedule things and in advance. If it's January do you know what you're gonna do

in February? Well in February, there's Valentine's Day...

so it's nice to look ahead for important dates or events whatever is coming up

next and write those blog posts. So talk about what you're gonna do on

social media start to get some campaigns together and get your graphics designed

a few weeks in advance. Use a digital tracking system consistently. There was a

time I was scribbling things on a notepad, and I had post-its everywhere.

My advice is use software with a dashboard and organize all of your tasks,

your to-do lists and your schedule. It makes it so much easier to look at and

then prioritize. Magnolia Ad Co became a full-service agency because

we found more and more that when we built websites for people they would

then say, "Great! We love our website, now what do we do?" So we actually have a

"Now What?" package, which is an a la carte menu of just different packages where we

offer everything from tutorials to content creation to text support. A

unique approach that we at Magnolia bring to the

table is the fact that we coach our clients and create a whole digital

business solution in addition to building their website. We genuinely care

about the people that we work with and want to see them succeed in all digital

aspects of their business including social media, email marketing, creating

quality content and more. Feel free to check us out at MagnoliaAdCo.com and

schedule a complimentary consultation. Pretty interesting isn't it? Now you have

all the information you need to find the right professional and make an informed

choice.

Don't miss out on your opportunity! Today's expert can be

reached by calling the number on your screen.

Thanks for watching!

For more infomation >> May O'Connor Of Magnolia Ad Co: Streamline Business Goals With Digital Functionality - Duration: 4:39.

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Pocket-Size Digital 2 Channel USB Signal Conditioner - Duration: 2:21.

For more infomation >> Pocket-Size Digital 2 Channel USB Signal Conditioner - Duration: 2:21.

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Digital trends of the next decade? - Duration: 7:21.

Hi guys

Got another cool inside from for today

I also wanted to mention some trends which I noticed for myself and I see how

they can be helpful to you to know as well. So

as a future like trends which are gonna be popular in the next years and

like it's already popular and

lots of companies already working on that

Number one in smart offices like smart homes and definitely it's smart cities

Also, it is smart production line with artificial intelligence and machine learning processes inside, you know

So when production can be optimized on the go like with an ongoing process?

by the machines. So without the involvement of human being right

Then it is next one is analytics economy and multi-phase analytics so basically

as I mentioned before

Data is a new gold. So those who can analyze this data in the right way

they going to benefit much

So because nowadays we have lots of data collected and like we collect data from our phones

we collect data from our

wristwatch, we collect there from different kind of sensors and

Different kind of activities but the thing is that

nobody

Knows how to analyze this data in the right way so we can analyze this data like separately. But how are you gonna

How you gonna mix it

You know all the data we should get and you know make right

Analysis of this so to do to make sure that you're gonna you're gonna have right decision based on that

future of

owning the things so basically

Like there is change in the economy. So

We are moving from the like

Owning economy to the sharing economy and

Using economy. So people pay not for having the things people pay for

using them each time the user gives it's the reason why you know

Now we speak about connecting devices connected devices means that always connected

I mean all of these devices are being online

buildings internet all the time and

Can be monitored in real-time

So

also, there is

next trend which called hyper

Personalization the hyper disorganization which is based on big data. So basically

the most important is to

Know and you know to find right customer for your product and the most important to know what is your preferences, right? So

Before you can sell me something can make sure that I'm going to be happy with it. And I'm gonna you know maximum

You know

Using this device or any kind of thing so you make sure that I'm the right person for that another one will be

gamification so nowadays

Most common thing you can see is gamification

We can make it in let's say social media marketing so

It's widely used

By like marketers in Instagram, right? So

that makes you

be able to

involve your

Followers or engage them much more than the regular basis, right?

Predictive analysis that is a part of analyzing data

So basically it means that

Since you know, all the devices are being connected and they are staying online most the time

Especially it's important for the companies or b2b-segment when you're you know when when companies using

some particular devices and if this device can be broken or if the service needed

Instead of having this kind of like downtime we can predict

So basically a manufacturer can analyze how you know how offen this device used

What is the law for this device how many

I don't know like how mean if we speak about printer. So how many?

how how you know how much time is before the cartridge is going to be empty and

You know, it makes sure that you're going to be having your service on the right day without any kind of downtime

So there is a predictive analysis

now sorry and

Another trend is a

Reselling or

reusing the data, so

Since we are getting to the era when everyone like almost everyone is going to be working with the big data

It is really important that

You know we can use this data efficiently

so

what it means that sometimes you know companies, you know getting the data, which is not

like

directly

Applied to their customers like it's like side data and

Like basically nothing happened with them

This kind of data, but there are definitely there are some companies on the market

which are looking for this particular data because they need you know, they needed to do analyze and

Take decisions. So it means that

Within this trend we're gonna be selling data or we're gonna be using this data again for different purposes, for example

when your company opened a new division or when your business is growing and you wanna like cover something else like

Let's say nowadays you have production but after some time you wanna cover but retail or you wanna cover

Some market, it does matter something. It's just example out of my mind so you can look into your data

you can look into historical data and you can

Use the data which was you know unused before to generate a new model or to build your business model for

for the new business or for the new

division which you're going to launch in your in your company, so

Yeah, what else? Yeah, these are the main trends which I can highlight from these two days

I'll think if I have something else and I definitely go tell here

Yeah in this video or on my Instagram stories, thank you so much it's thank you

For more infomation >> Digital trends of the next decade? - Duration: 7:21.

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RECEIVER PARABOLA DIGITAL MATI TOTAL PART 1 - Duration: 12:02.

For more infomation >> RECEIVER PARABOLA DIGITAL MATI TOTAL PART 1 - Duration: 12:02.

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Libera Nos A Dogmate, Antichriste | Pintura digital - Duration: 14:12.

Trembling hands in fire burned

As we march into the night

Every last stone will be turned

Within the bright daylight

We are the hounds from hell

You will bend!

You will kneel before us!

We feast at their grave

In the blood mist we stand victorious!

Listen...

Make them succumb to temptation, Lilith

SET US FREE FROM DOGMA, ANTICHRIST

Hail highest seer, multiversal and liberal

We serve you grateful

One eye

One reverence so it stands

666 is his mark

Satan himself wrote it

(Written by Satan himself)

Glory, glory

His name is Antichrist

Antichrist, tell the truth

That man is a beast

Therefore, he is greater than God

Victory, victory

Bear the sign of the Antichrist

A son of desert with a lore of disbelief

He says God is dead

Blasphemy of the Antichrist

Glory, glory

Sun in the dark

Jesus incarnate is before God

Near the beast with many names

Blasphemy of the Antichrist

Victory, victory

Antichrist, tell the truth

That man is a beast

Therefore, he's greater than God

He says God is dead

You are the Antichrist, unbeliever of the sons of God

You are the Antichrist, unbeliever of the sons of God as well as of the sacred books

A dogma is not a multiversal revelation, and it isn't immortal either

I'm the embodiment of blasphemy

Freedom, which is my one desire, will be my own revelation

One and true

Set us free

Set us free from dogma, Antichrist

In the name of us all!

In the name of the glory of revolution!

In the name of truth!

In the name of freedom!

In the name of Satan!

For more infomation >> Libera Nos A Dogmate, Antichriste | Pintura digital - Duration: 14:12.

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La TRANSFORMACION DIGITAL ¡son los padres! | Mando Liussi @mandomando - Duration: 6:10.

For more infomation >> La TRANSFORMACION DIGITAL ¡son los padres! | Mando Liussi @mandomando - Duration: 6:10.

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Mudah Belajar Arduino !!! Digital Output LED Flip Flop - Duration: 7:28.

For more infomation >> Mudah Belajar Arduino !!! Digital Output LED Flip Flop - Duration: 7:28.

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#Insurer and #banks: How to become a digital leader in the #insurance and #finance industry? - Duration: 5:44.

For more infomation >> #Insurer and #banks: How to become a digital leader in the #insurance and #finance industry? - Duration: 5:44.

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Aftershow: Season 3 Episode 13 - This Is Us (Digital Exclusive - Presented by Chevrolet) - Duration: 5:23.

For more infomation >> Aftershow: Season 3 Episode 13 - This Is Us (Digital Exclusive - Presented by Chevrolet) - Duration: 5:23.

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Evaluating Photos & Videos: Crash Course Navigating Digital Information #7 - Duration: 13:19.

Hi I'm John Green, and this is Crash Course: Navigating Digital Information.

So, images are incredibly powerful to human brains.

Like, I read and loved the first four Harry Potter books before seeing a Harry Potter

movie.

And I really liked the movie, but after watching it, I could never see my Harry Potter or Hermione

ever again--I saw only Daniel Radcliffe and Emma Watson.

And also I learned that Hermione is pronounced Hermione.

And not Her-mee-own.

They say a picture is worth a thousand words -- and by "they" I mean the advertiser

who supposedly coined that idiom in the 1940s.

Photographs in particular feel real and objective to us, because they seem to capture a moment

of reality.

More than 150 years ago, Matthew Brady's iconic Civil War photographs were often staged,

for instance, his assistants would move corpses and change their postures to maximize the

images' visual power.

But while images have never been as reliable as they seem, this is especially true in the

era of photoshop.

In fact, consider the image you're looking at right now.

That flower is not actually here.

If you spend as much time online as I do, you spend a lot of it looking at images.

Sometimes those images are unedited, although even then choices are made--how to frame the

image, what to photograph, when and how to share it.

Other times, the images are obviously altered with bunny ear filters or meme text.

Sometimes images are altered in ways meant to fool us.

So how can we decipher what's real and what's not?

Well It's easy!

You can tell by looking at the pixels.

Meredith says that meme is so old that nobody is going to get the joke.

OK.

Roll the intro.

[intro]

So far during this series we've talked about how important it is to find out who's behind

information we learn online, why they're posting it, and whether the evidence is reliable.

And thanks to their power, images are a very common form of online evidence.

But just like data or text, image-based evidence can be relevant and reliable or irrelevant

and unreliable.

In order to make sense of our online surroundings it is critical to think carefully about whether

image-based evidence is trustworthy because we're used to thinking that "seeing is

believing."

I means, special effects-laden movies are popular in part because they are so visually

thrilling--even though we know they aren't real, they look real, or at least adjacent

to real.

That is why, for instance, I found all five transformers films completely watchable despite

their lack of … you know, plot, character and comprehensible worldbuilding and etc.

They also have that Shia LeBouef in them.

He's a fascinating character.

Don't do it Stan.

DON'T. Oh.

Hello Shia.

So, in movies, filmmakers depend partly on our ability to get lost in images--when we

watch a conversation between two people in a film, for instance, we rarely consider that

forty-five minutes elapsed between this shot and this one, because the camera and lights

had to be moved.

The willingness of the human brain to assume that images are real is consistently manipulated

by filmmakers, but also by other people.

Consider, for instance, this manipulated picture of mass shooting survivor and activist Emma

Gonzalez.

It's doctored to make her look like she was tearing up the U.S. Constitution instead

of the real picture she took with a gun-range target.

Or this one of President Trump supporters whose shirts were digitally altered to read

"Make America White Again" instead of their actual "Make America Great Again"

shirts.

But images don't have to be altered to fools us, though.

Sometimes bad actors use real, untouched photos but falsify their context.

And that can have really serious consequences.

For instance, this image of an election in Mexico in 2017 circulated online as a meme

claiming undocumented immigrants were voting in the nonexistent town of Battsville, Arizona.

Or this image of children sleeping in what looks like a cage at a detention facility

for undocumented children in 2014.

It was circulated widely in 2018 as controversy grew over policies for separating undocumented

migrant children and parents at the U.S. border.

Although the conditions were similar for many of the children being held in 2018, when the

photo went viral it was unaccompanied by its original context: the date.

And then once this mistake was revealed, it was used by many to dismiss the entire controversy

as "fake news."

A study by the Stanford History Education Group has shown just how easy it can be for

people to let images and their context go unchallenged.

So, as you know from previous episodes, the Stanford History Education Group is affiliated

with this series.

They developed MediaWise, which is what this series is based on.

Anyway, during the Stanford History Education Group study, they showed 170 high school students

a photo from Imgur of these weird looking flowers.

The photo's caption claimed that the flowers had "nuclear birth defects."

Fukushima was in the photo title, implying they were from the Fukushima nuclear disaster

in Japan.

Despite no evidence that the photo actually showed these effects, or that radiation caused

the mutations, over 80 percent of the students did not question the source of the photo.

There wasn't even any evidence to show the photo was taken in Japan!

In reality, these daisies are most likely the victims of a genetic mutation called "fascination"

that isn't related to nuclear radiation in any way.

Bottom line: nature is really wild all by herself.

I mean, do I need to bring back the picture of the star-nosed mole?

I do.

Because it's so easy to turn images into manipulation machines, when you encounter

a suspicious image online, it's crucial to investigate who is behind it and whether

they are a reliable source.

We also must look for context, to be sure an image supports the claim being made.

Does the story, blog, or social media post where you encountered the image provide a

link?

Great!

Click it.

If you can get a reliable explanation of that photo and where it came from.

That can help you know if the image is reliable.

Is a caption provided?

Use your lateral reading skills to determine whether the context surrounding the image

is accurate.

But if the source sharing the photo doesn't provide any context, or they provide a caption,

but no other reason to find that information credible, then maybe you can't trust it.

But, there are online tools you can use to hunt down an image's origin story.

Let's go to the Thought Bubble.

OK, so it's raining hard in your hometown and you just got one of those startling flash

flood warnings on your phone.

So you hop online to find the latest weather report and a friend has reposted this in your

news feed.

Just saw this on the highway.

Be careful out there, friends.

Oh my god, there's a shark swimming around the floodwaters in your town.

That's certainly terrifying -- if it's true.

Before sharing it with anyone else you want to be sure that it is.

Your friend hasn't provided any other context or tagged the photo's location or anything.

She hasn't said whether she took it or someone else did,

and isn't responding to your texts.

So it's time to do a Google reverse image search.

Quick reminder: Google is one of our sponsors for this series, but we also think they have

the strongest reverse image search engine.

If you're looking for an alternative, TinEye is another popular one.

Right, so, if you're using their Chrome browser, you can right click on an image and

select "Search Google for image."

If you're using a different browser, you can right click on an image and copy its URL.

Then you paste the URL into the search window at images.google.com.

Whoa there -- the search results for this shark photo are full of fact-checking sites

saying that this photo is a viral hoax.

It seems this photoshopped image makes the rounds every time there is a hurricane or

huge flood.

The shark has been "spotted" in Puerto Rico during Hurricane Irene, Florida during

Hurricane Irma, in Texas during Hurricane Harvey, New Jersey during Hurricane Sandy,

and in North Carolina during floods in 2015.

What a shark!

The original photo of this shark was captured in its natural habitat, off the coast of South

Africa.

But after someone photoshopped it into a highway setting,

plenty of social media posts have cited the image as "evidence" over the years.

Thanks, Thought Bubble.

You can use reverse image searches to check in on all kinds of photos.

Using what you know about finding reliable sources, you can then track down whether an

image has originated with a trustworthy source or whether it's only been distributed on

unreliable sites.

And you can turn to fact checking organizations like Snopes and Politifact which are really

great at hunting down these hoaxes.

And then there's videos, which can be just as powerful as images when it comes to providing

evidence.

Unfortunately, they can also be used to mislead.

For instance, a carefully edited clip can misrepresent how an event actually happened

or what someone actually said.

At least according to every villain on every reality TV show ever, that's the entire

genre of reality TV.

It was just the /editing/ that made it /look/ like you were awkwardly breaking up with your

fiancée on national television, Arie.

But also, unedited videos can be posted alongside inaccurate information that claims footage

depicts one event when it really shows something completely different.

Like this clip of me saying "I have messed it up a lot in the past, hence, part of my

aforementioned nervousness."

Now as it happens, that was about communicating news to fans about my books being adapted

into movies.

But it could be applied and adapted to other things, for instance, if someone said I was

talking about writing my books.

Or my taste in Polo shirts, which is excellent by the way.

You'd only understand what I was talking about if you saw the whole clip, but in another

context it could be almost anything you want it to be.

There is no text without context.

And videos can also be dramatically altered, too.

We don't always think of videos as easy to change -- maybe by skilled filmmakers,

but not in the same way that we can easily use filters to alter our Instagrams.

But, if you've ever seen an episode of Bad Lip Reading, you'll know that it's getting

easier and easier to considerably alter a video, or even fabricate one from scratch.

And uploading and posting videos has never been easier.

Almost anyone with an internet connection can do it.

That's why it's important to know where a video came from, and who created it, and

whether it's been altered before you believe what you see.

But the type of manipulated video that freaks me out personally the most is the deepfake.

Deep fake uses deep learning and artificial intelligence to create video images that can

be combined and superimposed onto existing videos.

So, for example, Nicholas Cage's face can be grafted onto other actors' faces to create

some really funny movie mashups.

Or, an impersonator can have their voice and facial movements convincingly woven into the

video of a president.

BuzzFeed, for instance, once made a video of President Obama saying things like "Killmonger

was right" to illustrate how deepfakes work.

And this is happening more and more.

The Belgian socialist party once created a video of President Trump saying "climate

change is fake."

They said they weren't trying to dupe anyone, but lots of commenters on the party's Facebook

page did not know it wasn't real.

Now you can certainly gain clues about a video's validity by checking the source.

Is it an anonymous YouTube channel?

A stranger on Facebook?

Or a news source you trust?

But to determine for sure whether videos like these are real or fake, we need to read laterally.

Or watch laterally, I suppose.

Either way, open up a new tab and try to find where the video originally came from.

You might be able to do this by using a keyword search based on the content of the video to

see where it surfaces.

Like, in the case of the videos I just mentioned we could've searched Obama and Killmonger

or Trump, Belgium, and climate change.

And if the video you're searching depicts an important event of some kind, you might

find it posted on several news sites.

Or if it's a known hoax, it may show up on fact-checking sites.

And if the only place you find the video is on dubious sites or random social media posts,

it's probably bogus.

But look, as technology advances and changing photos and videos gets easier and easier,

there will be more and more deep fakes, and it will be much harder to tell them apart

from reality.

That freaks me out, and it's a reminder of how critical it is, especially for young

people, to learn how to evaluate the quality of information they encounter online.

Because without using our lateral reading skills, and looking for additional context

for images we encounter, we risk being duped by bad actors spreading misinformation.

And as I've talked about before, when the quality and reliability of our information

decreases, the quality and reliability of our decisions also decreases.

So that's why we're going to continue learning how to interrogate different types

of evidence next time. I'll see you then.

For more infomation >> Evaluating Photos & Videos: Crash Course Navigating Digital Information #7 - Duration: 13:19.

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Innenforskap - Digitale verktøy, mer enn en digital skrivebok - Duration: 25:59.

For more infomation >> Innenforskap - Digitale verktøy, mer enn en digital skrivebok - Duration: 25:59.

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Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times - Duration: 3:26.

Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times

MOSCOW — Russian lawmakers voted on Tuesday to prohibit the countrys troops from using smartphones or recording devices, or posting anything online about their military service, after journalists used soldiers digital traces to reveal actions the Kremlin wanted to keep secret.

In recent years, pictures, videos and social media posts put online by Russian servicemen contradicted the governments claim that its troops were not fighting in eastern Ukraine and undercut the official line that Russias role in the Syrian civil war was limited.

The bills explanatory note specifically mentions Syria, saying that the analysis of Russian actions there revealed that military servicemen are of special interest to special services of several states, to terrorist and extremist organizations.

Information, shared by soldiers on the internet or mass media, is used for informational and psychologic pressure and in separate cases to form a biased assessment of Russias state policy, said the note, signed by Deputy Defense Minister Nikolai A. Pankov.

The backing of the Ministry of Defense means that the bill, passed Tuesday by the lower house of Russias Parliament, is all but certain to win approval from the upper house. Troops who violate the ban would face disciplinary measures and could be fired from service.

In 2014, , of soldiers returned from Ukraine, revealed that Russia used regular troops to aid pro Moscow separatists. The troops discussed the casualties among their fellow servicemen, which President .

A more sensitive embarrassment came later, after a Malaysia Airlines passenger flight was shot down over Ukraine, and journalists from the investigative group Bellingcat used online photos to track the movement into Ukraine of the Russian that destroyed the plane.

Russia still denies any involvement in the incident, but a Dutch criminal investigation, using video and photographic evidence, .

Using social media, Western investigators also that the deployment of Russian troops in Syria in 2015 happened weeks before the official announcement by the Kremlin. Further reports showed that, in contrast to official statements, Russia used troops on the ground there.

Ruslan Leviev, head of the Conflict Intelligence Team, a group that has conducted many investigations into the Kremlins extensive reach beyond its borders, said that one of the reasons for the new bill is fear of new sanctions against Russia.

The Russian government believes that many of these investigations were one of the reasons behind the imposition and extension of anti Russian sanctions, said Mr. Leviev, who was also part of the team that claimed to have of two Russian agents who were accused by British authorities of poisoning a Russian former spy in Salisbury, England, last year.

The Kremlins urge to hide its international reach might be ill fated, Mr. Leviev said.

It is impossible to control so many people, some of whom have social media accounts under aliases, he said. Thanks to the development of digital society, we all leave more and more traces online. It is not difficult to find them.

For more infomation >> Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times - Duration: 3:26.

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Digital Tactics #5 | Can I Advertise On LINE? - Duration: 1:11.

Hi, my name is Mark,

Managing Director of Primal

and today's topic we're going to be

talking about LINE advertising.

So LINE actually does have or is a channel to advertise on.

And if you're looking to look for new channels

in order to expose your business online,

you actually have the opportunity to do so.

So LINE is a relatively new advertising platform.

However, it does come with some caveats

and these are that it's new.

So the technology to provide you with certain

particular metrics perhaps isn't developed yet.

And we Primal see this channel as particularly

experimental currently until it develops further

and we see it as being an awareness driving channel.

If you're looking for new channels to drive awareness

for your brands you might want to consider looking at LINE.

And you can contact LINE the company

and they're able to send you a rate card.

However, you might need to apply as a vendor first.

Thank you.

For more infomation >> Digital Tactics #5 | Can I Advertise On LINE? - Duration: 1:11.

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Cultural District Says 'No' To Massive Digital Signs - Duration: 2:25.

For more infomation >> Cultural District Says 'No' To Massive Digital Signs - Duration: 2:25.

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Digital Update 2/19/2019 - Duration: 3:00.

For more infomation >> Digital Update 2/19/2019 - Duration: 3:00.

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3. Using Digital PR at Scale - Duration: 7:03.

and of course the next area this takes you into his digital PR. Yeah usually

moving into that world I actually always really had disdain for the PR world

I'm coming from SEO and I actually cut my teeth as a spammer back in the day as I

think a lot of people did and when I was dealing with these clients and their PR

budget so the interagency meetings a lot of the time so we would do our little

spiel about how we changed some meta data and did some keyword research and

then audit it was all fine and dandy and the PR team would come in so

you know we got you this coverage and it's worth fifty thousand pounds and

like what how are you working that out? Well, it's because the ads next to the piece

that we got you, roughly the value is X and we use a multiple of that to work out the value

that is complete - nonsense like there's no way that's the thing and of course then when

you look at it from a digital point of view you then it's really does that

translate into the business and actually have any meaningful effect? Now I

understand having that brand image there is a big dea,l but just purely looking at

let's just look at CPM costs what you can drive for fifty thousand pounds in

just ad spend! Does that match? And I appreciate PR is very much organic or

it carries a little bit more. Yeah but you're making that point that's really

important about SEO thinking about expanding into PR and that's that there

are concentration on numbers and analytics is actually helpful yeah

exactly and this is a funny thing because budgets are continually getting

tighter and tighter so you really need to show the value that you're providing

to people so when it comes to an SEO person who's taking on a digital PR role

it's way way easier for them to actually show their worth because they control

physical backlinks and then create uplift and then you've got referral itself

and the interesting thing about digital PR in particular when we do all the

measurements for a client's a lot of people will report on non-brand

generic traffic growth because that's the whole SEO thing right but if you

actually look at brand growth that's fascinating to me

so one of the big metrics we have for client says are people googling your

name more over time because let's take a step back and think if all your genetic

traffic is growing at a rate of let's say 70% you know and your growth and Brand is

standing that feels like a signal that you're not a good business it's it's

strange that you just randomly start ranking for all this stuff and get less

traffic but no one really knows who you are that doesn't fit so that's where the

digital PR thing comes in because it stimulates brand search and also let's

think of brand itself I'm the SERP there's 10 blue links

there's no branding and I've argued with people a better so no it is because you

can see the name but if you already had something and perhaps newspaper or a

magazine or something like that when it comes think for someone to do that

genetic search and they see the URL and there's recall of who you are what you

think happens your click-through rate? It goes up considerably oh absolutely

and the other beautiful thing there which which I think again SEO

agencies have the potential to be very good at, is the wave of secondary links.

say you get covered in the FT or in the New York Times or the BBC that's great

in itself, but then people write about you and when people write about you

and comment on it they also link to you so we get those secondary links almost for

free so that's one of the big strategies we do at Type A Media so looking at

segmentation points so one of the things that were really fascinated in is

looking at let's say The Associated Press so one of the big things that a

lot of issues don't know as that major media publications cell content licenses

because you know as SEOs, well it sounds like duplicate content but which

it is but they're not concerned about that they're concerned about are we

pushing content on our web property to our readership they're not thinking

about Google and because of that there's a big, big syndication source for The

Associated Press in particular Business Insider at the BBC obviously and what

the hack tends to happen is one of the things we do is we look at

pull the keyword or pull the titles for the thing you're trying to rank for and

pull it out of The Associated Press I've now got all the titles related to my product

and then I'm gonna go in and I'm going to do a quick site search on that to see

where it's been syndicated and the ones that are syndicated the most I want to

know those journalists and I want to do that consistently so I can not only get

a map of the journalists that write about my topic I've now got a map of the

journalists that gets syndicated multiple places I'm doing outreach in PR

I want as much bang for my buck as possible I always say point-to-point

outreach is a dumb dumb idea because it's just so slow like the best thing

you can get from point to point outreach is one link that's literally the best

you can get but if you have a syndication source

we've seen it 20, 30, 40 it can go completely global and

just keep spiraling and spiraling and spiraling and that's why I honestly

think that digital PR over traditional link building means if you

d o it cleverly it's just it's a complete no-brainer yeah it's almost like this

would be all you discipline jump up through that area of people who are

talented both in SEO and PR yeah yeah absolutely and the thing is SEOs are

perfectly positioned to do this so I'm gonna throw some of my staff members

under the bus here so when they first started I said to them hey we've got two lists

of journalists can you merge them together there's about 50 in each list

and I went away to get a coffee and then came back from it so I was like we

Are you done? No, there's 50 in the list, that's a massive list of looked up like

blank face I'm like oh right and I'd say things like can you go and see where

that journalist has recently been syndicated out to or see that story can

you go tell me where you got all the pay or the pick up happened for that and

they're like nope can you reverse engineer that campaign nope these are

traditional PR people. Speak to an SEO how can you show me or all the people

that link to that? There you go! Okay I think it is really one of the bigger

areas for growth SEO agencies should be thinking about

I think it's essential. If you've enjoyed this video please give us a thumbs up

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For more infomation >> 3. Using Digital PR at Scale - Duration: 7:03.

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