Thứ Tư, 20 tháng 2, 2019

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Oh your name is Vlad but you don't have an accent. So how does this work? Like I

can't really put you in a box like you were so polite so like you but but you

were born in Russia like what's happening I whenever i get asked the

question i'm like where are you from I would I would sort of hesitate how do

I answer it eventually it got me thinking about this notion that maybe

it's actually much more simpler than

that maybe I'm just from Planet Earth really

the simplest thing is just when you get asked where are you from just say I'm

from the same places you

hey guys welcome to another episode of digital Nomad TV we're coming to you

from the 360 sky bar on the Nomad cruise we are on day 11

I believe so we only have one more day on the ship we're sailing from Europe to

Brazil and then we're gonna be landing in Brazil the day after tomorrow so I'm

sitting here with Vlad Glebov and he gave an amazing presentation on how

digital nomads can basically change the future and help change the world and I

was just so touched by his talk it resonated with me so much that I wanted

to bring him on the show to kind of discuss his image of the future and how

digital nomads and remote workers are a part of it so welcome to digital Nomad

TV Vlad thank you for having me so tell us a little bit about your your

background and how you became a digital nomad because my audience is always

really interested in learning how people transition from a conventional lifestyle

to like a remote work nomadic lifestyle seven years ago now I started a solar

energy company so we developed large-scale commercial sized solar

projects in in Canada and then about two years ago I more or less had an exit

from that company which was a huge success for me at that time

and I realized that sort of accumulating material possessions wasn't really

making me happy and so I wanted to explore and find out what else is out

there and decided to scale down all of my material possessions down to a

carry-on in that case at that time I was actually a suitcase and then I scaled

down to a carry-on a little bit later and a backpack and took off and wanted

to travel the world and explore and learn and find out what what's out there

was possible and how many years now have you been an entrepreneur traveling

around the world so it's been it's been two years okay when did you start

getting interested in this concept of oh you call it earth first so like kind of

changing your worldview from that of typical countries with borders and

normal immigration patterns to a more comprehensive global home for citizens

instead of being divided by countries I'd say for me it's it's been something

that has been an ongoing question since really the day of my birth I was born in

a in a small town or a village in in Russia where answer this question like

where am i from and and so I I did a DNA test and I try to figure out all of my

ancestral roots and of course the story got so complicated because it turns out

my DNA and most people DNA's are are from your just from so many different

places so many different backgrounds so many different population groups moving

through I ended up just sort of figuring out okay where do

I feel home but I you know I couldn't really you know am i between Russian

Canada do I land in the middle of the Atlantic Ocean like it just didn't make

sense and so eventually it got me thinking about this notion that maybe

it's actually much more simpler than that

maybe I'm just from Planet Earth and the moment I started to travel the moment I

really got out and spend some time in California and San Francisco and then

travel to Europe I began to notice how common

how many similar err similarities we all have yeah all have something in common

all of us and that really resonated with me that really felt more like home for

me and at some point it just became natural to say well I'm from Planet

Earth of course that's where I'm from that's where I've always been it's where

all my ancestors are from and that's where my home is yeah that makes so much

sense to me like after having traveled a lot because it got to the point where

people were asking that's the first thing they asked you was like where are

you from what do you do and it's like well I'm from Florida but I haven't

lived there since I was practically a teenager in college and so first it

started like I'm from this city in Florida but then I spent more years in

another city and then it went like okay well I'm from Florida but I've been

living in Costa Rica for eight years and now it's like I don't actually have a

home base but I'm from Florida and I live everywhere and and you start to

realize really how like it is a way of identifying people and like getting a

kind of a perspective like you were saying putting them in a box but it also

is a label and it's just kind of reflective of how the world is organized

so it started to when you said like I'm from Planet Earth like I've always said

that and I've even tried to tag things and social media like why isn't there an

option for your location just being earth-like why does it have to be a

specific place and then I saw this shirt from Stella

like I have to buy this because it really just sums it up like birthplace

earth yeah and I think you know before recent modern history everyone was just

from Earth before there were borders and the more I travel the more I think that

borders can become like quite silly and quite arbitrary and and instead of

seeing differences between people I think there was a distinct turning point

where I started seeing how similar everyone is like everyone is a human

being everybody has all human qualities and traits and characteristics in common

and the only things that differentiate us are what makes us unique as

individuals like personality and things like that and then also a cultural

differences but everyone's still like you know how they say everyone puts

their pants on one leg at a time but like everyone likes all of the same

things everyone likes to eat everyone has to sleep like yeah it just makes so

much sense while you've been traveling around and I'm kind of getting this more

comprehensive world view but what are some of the problems that have become

more pronounced now that you've kind of removed yourself geographically speaking

from your most recent home country and have been like a citizen of the world

like what do you think are the biggest challenges facing the human race right

now there are challenges everywhere of course they're local and specific to a

specific place but there are also challenges that

we all share as people living on planet earth and perhaps the easiest way to

think of it as let's say one of one of the challenges that we face we know

there has been a previous time in which an asteroid has hit planet Earth so no

matter what country you're from if an asteroid hits planet Earth we would all

be effective in some way it depends on the size of asteroid where it lands but

it would really disrupt all of us yeah so therefore it begs the begs the

question of should we not be tracking all of the near-earth objects that might

potentially be headed our way and should we not have some sort of earth defense

system against these potential objects hitting our planet because we have

country defense systems yeah we have country defence system should we have an

earth defense system against potential objects hitting us that seems like a

no-brainer to me yeah it didn't work out too well for the dinosaurs the fact that

they weren't able to get to that point so something that we should consider and

so there must be some buddy that's tracking all of these near-earth objects

I thought and it turns out that there are but it's underfunded and the

majority of the near-earth objects were not tracking I think the latest estimate

that I saw that I've seen is that there's something like at least 17,000

near-earth objects that we're not tracking we're not sure of so and and

who knows what else is out there right so that that is a probably if you if you

were to categories a problem that affects everyone yeah that's probably

the easiest one to grasp the other urgent one of course there are many

urgent ones but one one is that I've noticed because I began to explore

oceans in different places as I really began to notice how much plastic is in

the ocean how much of it is in the ocean and this is a common thing again we

there may be somebody dumping garbage in Asia and it could land all the way in

Mexico mm-hmm and in fact I found out that something like at least one garbage

truck full of plastic is being dumped every minute so it's it's a huge problem

and it's a huge problem not only for all the fish and all of the people all the

animals that are living in the ocean but it's actually a huge problem for us as

well because we we like the ocean and it's something that we should take care

of I mean another obvious one of course is

that you many people have heard about is climate change

yeah this is it does not matter if you live in the United States it does not

matter if you live in Europe when the effects of climate change begin to take

place it will affect everybody now of course it will affect everybody

differently but it's going to be discrete a disruptive thing for most of

us so we have these like major challenges facing the world that are so

urgent that they need to be really taken care of yesterday we have oceans full of

plastic we have climate change challenges we have always the potential

of nuclear war because we have nuclear weapons on the planet I don't I don't

know about you guys but I've always wondered why do the political leaders

and decision makers always tend to choose things that are not in the

general interest of the population or of the world population so of their

domestic national population and then of the world as a child this never made

sense to me and I never fully understood why politics was such a contentious

topic so can you explain to our viewers why do countries and governments make

the choices they do that seem counterproductive that seemed to be

adding fuel to the fire when it comes to global emergencies while then also

focusing a lot on like country first domestic policies that seem to

contradict the interests of the world at large like how why is that dynamic and

play in this case I look at it from the perspective of

a game theory and in this case we there is a prediction that's being made and

maybe maybe the best way to explain this concept is to really just give an

example so let's say we let's say you imagine an island and on this island

there are only two countries occupying half of the island each and each country

really wants to take care of its people and so once the grow its economy instead

wants to create industry it wants to incentivize innovation new technologies

and of course through the course of that they consume energy and they produce

pollution one day the leaders of both countries decide to meet up and have

create an agreement to to control and reduce the amount of pollution of those

two countries produce and if that sounds like and they reach an agreement it

makes a lot of sense similar to what of course the international community did

during the Paris climate change agreement and previous agreements that

have taken place it sounds like that could be the end of

it like everything is great except that of course it doesn't work out that way

each country goes back home and realizes that if if we as a country pull out of

that agreement or if we cheat we will have some kind of a payoff because there

is a cost of course to reducing pollution yeah and if we just pollute a

little bit longer than that other country we will have slightly better

economy we will have slightly more newer products and maybe a stronger military

and the other country of course also has smart policy makers and they come back

home and they say well wait a minute we will be worse off if the other country

pollutes a little bit longer so we should pollute a little bit longer and

so what ends up happening and what game theory predicts in this case is that we

have a the Nash Equilibrium here which is pollute pollute is what we're what

both countries end up choosing in the end instead of the socially optimal

outcome which is that you neither country both countries should reduce

pollution right and when we so that's the theory how is it working out in

practice when we look at the g20 and the Paris climate change agreement that's

been reached there is a huge gap between what was agreed upon and what's actually

being implemented at a policy level and worse what's actually being what what

are actually being what's actually being projected because just because the

country has a certain policy doesn't mean that that policy will be

implemented right so it's really not the fault of any

individual policymaker in my view or any individual country they are it's a

systemic problem of dividing our civilization into countries yeah

creating these borders and each country acting its own self-interest and of

course when you add short-term thinking for your election cycles or something

like that that that really reprioritized the interests that they're trying to

look after the problem I think and this is the idea that that I've been sort of

have been mulling over for a few years now and I propose that this cruise is

that if we divide our civilization into countries they will ultimately try to

look after each country and it creates an us under them

yeah and then we get trapped by this game theory and it's unsustainable for

our civilization to continue to divide ourselves in this way

keep in mind that this is not this is a relatively new phenomenon like having

countries the way that they currently are it's a very new thing in our 200,000

plus year history and we're running this experiment but if we just look a little

bit further you know look 10 years 20 years 50 years 100 years ahead how long

can this continue to work and the problem is that with these global

challenges of climate change AI lack of AI regulation something that

Elon Musk talks about a lot disruptive biotech asteroids ocean plastic you name

it these are problems that countries unfortunately just cannot protect us

from great they cannot solve these problems acting in their own

self-interest but that's really the problem that I've realized that exists

and so we have to think about how to fix that

yeah that really explains a lot especially the nuclear race as well like

if countries don't have their own nuclear weapons then if there are

nuclear weapons on the planet then they don't really have a defense against

nuclear weapons so it's like everybody's arming themselves to defend themselves

but if there weren't any weapons at all then there would be no need to have

nuclear weapons in the first place but that's how things tend to escalate

whether it's pollution you know economic development people trying to to raise

the the economic well-being of their country and having to pollute and

destroy the planet in order to get there if they don't do that then they're

always going to lag behind the the more developed countries that have already

been through that process so we can see this playing out in real time and I

guess the big difference is that now things are happening so fast technology

is evolving exponentially in innovation and maybe this border system

that worked for us for a hundred years or so is maybe not as relevant when

everybody has the economic ability and in technological ability basically to

travel around the world very cheaply and very easily so this possibility really

wasn't available until the last decade or so for people to be able to fly all

around the planet so quickly and now we have you know can

possibly go to other planets or or go out into the into the atmosphere and

come back down in China in ten minutes or whatever like there's so many things

on the horizon that I really don't think that that our countries and governments

can adapt to and to be fair to to countries like it's it's worked out

pretty well so far I mean if you subtract all the world

wars and all the people that work have died as a result but you know we are

where we are now and overall things are seem to be pretty good right so it's

it's not but it the we have not really our civilization has not faced a problem

like climate change before we have not faced something like

the possibility of general AI yeah so so new technologies that are only have been

in existence during the 21st century or these possibilities won't even exist

instant in the 21st century have a system of dividing our civilization

that's been going on since for the last 11 thousand years let's say but it's

really not equipped to deal with these new things and so it's been working

pretty well perhaps you know somebody disagree because of all the world wars

and all that but how do we go forward from here right because changing of is

inevitable and these challenges are coming to us whether we like them or not

so how do we address them and I I think the way to address them is to is to

really put the interest of planet Earth above the interest of individual country

ok there's a lot of overwhelming problems affecting the planet right now

that people can feel a bit overwhelmed and scattered and they think of

pollution and political issues and possible war and things like that what

are some practical things that people can do in their everyday lives to make

an impact so that we don't all feel like we're watching some kind of slow-motion

train wreck because I know a lot of people also think like well we're we're

basically out of time the ocean levels are gonna rise and you know we're all

fucked or whatever like what can people do in in their daily lives to to help

change the perspective or help make some kind of impact I want to just talk a

little bit about this this feeling right yeah hopelessness yeah and

this-this-this potential because it is a kind of a barrier to any any action it

can feel a little bit overwhelming and like you said just let's just give up

and have a good time all while we're at it this is how I have thought about it

for myself is like this Eve even if the world like even if we're all doomed

worst case scenario we are all doomed

it is still like it is still reasonable to try and avoid that consequence and if

there's some chance that our civilization can survive and and the

best possible futures is is available for us then even more reason to do so

yeah so even if but even if it's like we're all about to jump off a cliff it's

still like any you're you're sitting like let's say you are an airplane and

and you feel like the airplane is going to crash and there's a person beside you

and they're there like really concerned are you gonna hold their hand or you

gonna yell like we're all gonna die and I would just like I would take your hand

I'd be like oh it's gonna be okay yeah so it still makes sense it still

makes total sense to do that but but actually there's a there is a whole

future possible for us that does not involve

you know us perishing or some kind of doomsday like scenario right and so the

question is how do we actually get there and the trick here is that while the

problems are complex but the basic the basic problem the most at its core is

actually quite simple and and it's really about how do we dissolve the game

that these two countries are playing on this island yeah and the reason why

these two countries are playing a game is because there isn't us and them

mentality the moment that happens that's when that game theory begins to switch

on yeah however if every person living on that

Island was acting in the best interest of the island and not of the specific

country yes then there is no more game to be played right and so this this is

the same solution that can work for the whole of the whole planet that if we

simply reprioritize how we think of the world and in what interests we act so

priority number one earth earth first yes and then after that it

could be country first it could be city first it could be whatever tribe you are

associated with first and the nice thing about this is that you don't have to

give anything up yeah you can be quite proud and celebrate your ancestral roots

and and your culture and all these things there's no need to give up any of

it right but the only thing that I do invite all your listeners is to whenever

they are asked this question of where are you from where are you from really

like consider that question really think about it and imagine that you're from

Planet Earth imagine that earth is your home and

imagine if that this is the only reality you've ever known and it's been true for

a long time like imagine if you went to the movie theater science fiction movie

theater one day and you saw and you went back to your friends you know like

friends I saw this movie it was super unrealistic like this civilization

decided to divide themselves into these mythical countries these invisible

borders and they it was so important that those mythical places were more

important to them than the planet as a whole and they were destroying

themselves it seemed like a really unrealistic bad scenario and your

friends would laugh and say well that's silly that could never be the case of

course because once because once you have that mind shift yeah you begin to

see clearly what you should be doing and so I can get I can get a little more

practical but for those people who wanted to know like what are the next

steps especially some of the people out there who are wondering like what should

I do with my life how should I best contribute to changing

the world and I would say I would encourage people to really consider so

imagine this future where we are we are all earth first or we are earth the

earthians or earth citizens or global citizens

what are some of the needs that this that that this requires what are some of

the potential obstacles what is what are some of the ways we can make it easier

for people to take on that way of thinking and actually live that in their

everyday life mm-hmm because we don't actually need political parties to

change we don't actually even need countries to

change all we need to do is just live that lifestyle ourselves individually

and spread it for it to actually impact the whole planet so if your if your

potential entrepreneur ask yourself okay earth first

how does my business impact the planet maybe it's not impacting the planet at

all well if I really care about the planet maybe I need to start a new

business or consider changing my business so that it does benefit the

planet somehow yeah if you're a marketer maybe you have a really smart idea for

how to market this concept better if you are an investor you know what sort of

investments are you making are those investments benefiting planet earth if

you're a real estate developer I mean you name it any profession any

specialization that you may have if you're a blogger you know if you're an

Instagram or YouTube like what you're doing here how is it impacting planet

earth first so it's like really step into that role like imagine you know

there's a role there's a person that is a global citizen that is an earth

citizen and then really just like step into it right and then what does that

mean for you and how can you implement that on a daily basis and the simple

thing really the simplest thing is just when you get asked where are you from

just say I'm from the same place as you planet Earth

yeah I really like that because you can notice from a micro level to a macro

level how these identities play out so everything from a high school football

rivalry like one town in another town next to each other to like one state

versus another state or even like let's use high school as a good example so you

can have like high school football and then you can have college football where

it's like rivalries within the state so you go from local town to within the

state and then you have like a national championship where it's like Nebraska

versus Florida or whatever but then you see national pride so you see in the

Olympics for example everyone's on the team of their country but then when it

comes to voting in an election we divide again and it's like Republicans versus

Democrats or whatever so it's always like a competition in a rivalry but

without having like the bigger picture in mind sometimes that can be lost in

like the immediate competition or the immediate fight between ideologies or or

what-have-you so I really like thinking of Earth first from just an individual

perspective instead of like what can I do to just make a lot of money for me or

for my family of thinking like what can I do to make a living on the planet of

course but still Express Who I am what my natural talents are what my creative

ideas are in a way that not only benefits me and allows me to exist on

the planet but also contribute something to the world

puts the needs of the planet and of the global population first so it's not just

a like zero-sum game but everybody is contributing what they want to bring

into the world at a time when it's actually possible yes so imagine if if

everyone cared as much about the planet as they did about United States yeah

it's like I care about United you know I care like I five was a citizen of the

United States I can just admit I'm not but I just can imagine what that can

feel like I don't even need to be told how such a citizen should act in some

ways like the majority of people can kind of just get it right yeah we you

know but imagine if the same mentality was just expanded one level higher right

which is now I don't care about the whole planet and and what will happen in

that moment is that when you have that mentality shift it's not that the United

States needs to dissolve it's just that the borders just kind of become a little

bit less important I mean a great example we just we just seen the World

Cup not two not long ago and of course people really really cheer for those for

each country that that is competing in the World Cup but of course when you

look at the demographics of the people actually playing on each team they have

a very diverse background through all kinds of places in fact more than half

the team can be from all over the world really yeah but it's kind of fun to

cheer for this flag it's going to time to cheer for the identity so that it you

don't need to lose that but it but you'd also don't need to fight a war over it

yes right like

and and we can actually share our culture's and we can actually share our

skillsets and celebrate our uniqueness and diversity while being united by this

idea that we're all from the same place we're all from from planet earth and

whatever I do will affect people from all over the world and if I don't do

something that also affects people and I understand this notion that I should

just really take care of myself my family

I completely understand it and if you want to take care of your family if you

want to take care of yourself consider the global challenges that your family

and you face yeah can you solve can you protect you and your family from an

asteroid strike can you protect you and your family from climate change can you

protect you and your family from from general AI taking over the world

thank you on just trying to warn us about yeah can you protect you and your

family if there's a nuclear strike somewhere and of course the answer is no

right we need we in order for a civilization to continue to prosper and

exist it requires global cooperation but

here's some good news okay here's some good news it took us 200 thousand years

or so something like that to get to a place where eleven thousand years ago we

began to cooperate in unfairly large settlements yeah self-organizing well

organizing community yeah beyond let's say next tribe yes beyond the

hunter-gatherer tribes yeah and the way we did it is we created myths and these

myths helped us cooperate at a much larger scale we started to have larger

larger settlements and now we have a cut we have some countries over a billion

people and somehow they're cooperating together in the interests of that

country so to go from a country of cooperation of a billion people around a

myth of a country to cooperating at a level of seven and a half billion people

at the level of Earth planet Earth that's not that big of a leap yeah it's

it's a much smaller leak it could happen very quickly and the way it could happen

one scenario is that I would imagine let's say we need 10 billion

conversations 10 billion conversations like where are you from

it's I'm from Planet Earth oh what's that about like tell me you know I will

identify from that and those kind of conversations once you hear that more

than once you can't ever go back right like you can't ever unhear that right

once you once you create that additional circle and you prioritize earth first

it's hard to go it's hard to go back so 10 billion conversations well what is it

gonna take to have 10 billion conversations within one year well it

turns out it's actually only 10 million people who on average have that

conversation 3 times a day or a thousand times a year now at this conference you

and I have had the where you from conversation probably 200 300 times yeah

so where do you like well on our way and I've been answering that question for at

least a year yeah and like I'm from Planet Earth

and so if our if the people are watching this video if all they do is they just

have this conversation every time they get asked from now on for the next year

I am from Planet Earth here's why that conversation if 10

billion 10 million people which is really like a small quite a smaller

actually that means within one year we're gonna have that conversation 10

billion times and of course what's happening now is that a lot of countries

in and we're seeing this in in written all over here really in the US

especially and of course in Brazil most recently it's country first country

first country first so people are sitting around the bar or

the kitchen table and they're saying hey should country come first well I love my

country of course I have so many warm and fuzzy memories in my country of

course we should take care of our country country first done right no

problem well

if we have if the same commerce the type of conversation happens but it's like

you know I love my planet I love the ocean

I love the civilization that we've we've created I love all of the all the

amazing beautiful spots in this planet I would like our civilization to keep

going should we put planet earth first since

that's where all the countries are located anyway that's what everyone has

in common like the common good is for the planet

and if one person's or if one civilizations country is first or one

person's religion is first by default everyone else has to come fall in line

after that so yeah I think just like as a takeaway for everybody to still have

country pride and think about your nationality and where you come from and

all the different ancestors you have but to also kind of think of it on a bigger

picture level as like earth first country second because every country

can't be first that's when we get into this zero-sum game and game theory and

people you know trying to one-up each other so yeah just thinking of like

everybody is on the planet we have this one common good and one common priority

to protect our global home and then you know the rest of it can come after yeah

and and and if you just have that conversation on average three times a

day for a whole year

you know eventually you will get 10 billion conversations yeah and at some

point there is just no turning back right you'll you'll bump into somebody

in Mexico or you bump to somebody in in France and you'll ask them where are you

from and they'll say I'm from Planet Earth

yeah oh that's working and then political parties will reflect that

viewpoint businesses will affect that people point and we'll have a whole

shift and all of a sudden we have our future looks prosperous yeah

how do we feel about working together on cooperating on climate change when we

know that most the people are thinking earth first yes yeah it's a lot more

hopeful isn't it all right so this is I think there is something to hope for

there is something to look forward to and it really is just as simple as

country first or earth first earth first yeah have those conversations put that

into your life really step into that role what does that mean for you what

how do you how can you express that worldview yeah and then take and then

from then on it just it just continues to spread and before we know it this is

something that it's unimaginable like the people in the future will look back

and be like I can't imagine living in a world where it's country first right it

just does not even make sense right it just feels wrong like it doesn't feel

intuitive and that's we'll get there eventually

I believe if we are to survive as a civilization yeah that's good I think so

as well I completely agree and I love what you did in the talk where you had

everybody envision what it would be like if you were born onto a planet where

everybody had this mentality in this mindset of country first and if we were

taught that from a very young age like from babies on up that's all it would

take really it's just that mind mind set

shift because right now what we're all fighting is that we've all been raised

country first family first you know individual first whether were

collectivist societies or individualist societies it still been like that on

some level of us versus them and so as we grow older we have to kind of retrace

our steps reject certain models that we've been

brought up to believe and kind of unlearn some things and replace that

with a new outlook or a new belief or a new kind of life mission that makes more

sense and as more intuitive to us and I think that's why you're talkin ated with

me so much is because after traveling around the world and meeting so many

amazing people it's really hard to think like no matter what even though I've met

thousands of people in 60 different countries I still think that my country

needs to be the priority know like you start to just have empathy

compassion for everybody equally and feel like you're on the same team as

everyone on planet earth and it's such an amazing time to be alive where we can

actually identify with that belief and then put that into practicality in our

lives and our choices as consumers and in our businesses with the Internet to

be able to basically create whatever we can think of so thank you for sharing

this perspective with me with everyone on the cruise and with the Internet and

if you guys want to learn more about the work that Vlad is doing where can people

find you on social media so this whole like earth first concept is very new the

thing that I really believe though is that it's really not about me each

person is to is to take this message and apply to themselves and really just own

that yeah and and and I think if that because that's the way to actually get

there but you know I do have an Instagram if

people want to follow sort of my travels it's VladGlife is my Instagram and

Vlad Glebov as me on Facebook so all your listeners are getting are seeing

like at the the very first steps of this this concept it's writing in this in

this way sneak peek sneak peek of potentially the future if if you know I

think we should all end book but everybody really can can own it right

everybody like no but there's no like there's no earth president right like

everybody is already an earth citizen right yeah you to wave a magic wand or

you don't need you don't need to follow like some Instagram thing it's like you

already are born on planet earth you've been

born a planet Earth this whole time yeah Oh in here already own your earth

passport guys your earth I don't you don't need a document to say you're from

Earth like we just are but somewhere along the line we forgot that or or it

became a second priority but yeah let's bring it back let's just keep keep earth

first and I know I'm definitely going to start having this conversation with

people that I've always been like well I'm from here but then and the whole

explanation which is a story so it's just replacing your individual story not

losing your whole identity but replacing that with something something bigger or

adding on to it like I am from here but I'm also a citizen of Earth and I really

like what you said like it's really adding on to it yeah

because I think for me or for some people who it could be a bit of a

struggle to replace something but it's much easier to just add something yeah

right because it's like well and actually you know a lot of people are

just curious about well where were you born where did you travel how was your

yeah you know maybe it's like oh you're you you have some roots in Florida it

looks like that's great they want to relate to you yeah and there's nothing

wrong with that of course everything is it's all part of the conversation but

but and and and if you say oh and and you consider yourself an earth citizen

or an Earthian or being from planet Earth first that of course says a lot

about you too it's a lot about your mentality it actually describes your

state of being so I think it's a it's a great way to learn about each other that

that I really I'm this is how I think this is my worldview and so here

indicates so much in that conversation and it's all positive right it's all

we're all you can and and different and special so I think it's just a in my

experience has been a fun conversation to have

and I've every 99% of the people with whom we've had this conversation were

last year and I've been having it probably on average like 20 times a day

just cause of all the travels in all events I do is that most people are like

yeah me too yeah I get it yeah awesome well thanks

so much blood and thank you guys for tuning in what do you think about this

if you identify as an earth first citizen before seeing this video or has

it made you think about things in a different way let us know in the

comments and make sure to subscribe for weekly episodes of digital nomad TV bye

for now from the equator we're in the middle of the Atlantic Ocean passing

over the equator right now so goodbye from the middle of planet Earth

For more infomation >> On Being a Citizen of the World - Digital Nomad TV - Badass Digital Nomads Ep 6 with Vlad Glebov - Duration: 44:19.

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Pocket-Size Digital 2 Channel USB Signal Conditioner - Duration: 2:21.

For more infomation >> Pocket-Size Digital 2 Channel USB Signal Conditioner - Duration: 2:21.

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Libera Nos A Dogmate, Antichriste | Pintura digital - Duration: 14:12.

Trembling hands in fire burned

As we march into the night

Every last stone will be turned

Within the bright daylight

We are the hounds from hell

You will bend!

You will kneel before us!

We feast at their grave

In the blood mist we stand victorious!

Listen...

Make them succumb to temptation, Lilith

SET US FREE FROM DOGMA, ANTICHRIST

Hail highest seer, multiversal and liberal

We serve you grateful

One eye

One reverence so it stands

666 is his mark

Satan himself wrote it

(Written by Satan himself)

Glory, glory

His name is Antichrist

Antichrist, tell the truth

That man is a beast

Therefore, he is greater than God

Victory, victory

Bear the sign of the Antichrist

A son of desert with a lore of disbelief

He says God is dead

Blasphemy of the Antichrist

Glory, glory

Sun in the dark

Jesus incarnate is before God

Near the beast with many names

Blasphemy of the Antichrist

Victory, victory

Antichrist, tell the truth

That man is a beast

Therefore, he's greater than God

He says God is dead

You are the Antichrist, unbeliever of the sons of God

You are the Antichrist, unbeliever of the sons of God as well as of the sacred books

A dogma is not a multiversal revelation, and it isn't immortal either

I'm the embodiment of blasphemy

Freedom, which is my one desire, will be my own revelation

One and true

Set us free

Set us free from dogma, Antichrist

In the name of us all!

In the name of the glory of revolution!

In the name of truth!

In the name of freedom!

In the name of Satan!

For more infomation >> Libera Nos A Dogmate, Antichriste | Pintura digital - Duration: 14:12.

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La TRANSFORMACION DIGITAL ¡son los padres! | Mando Liussi @mandomando - Duration: 6:10.

For more infomation >> La TRANSFORMACION DIGITAL ¡son los padres! | Mando Liussi @mandomando - Duration: 6:10.

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COMO APRENDER A SER GRATO - Desinfluenciador Digital #desenvolvimento pessoal gratidão - Duration: 3:36.

For more infomation >> COMO APRENDER A SER GRATO - Desinfluenciador Digital #desenvolvimento pessoal gratidão - Duration: 3:36.

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Aftershow: Season 3 Episode 13 - This Is Us (Digital Exclusive - Presented by Chevrolet) - Duration: 5:23.

For more infomation >> Aftershow: Season 3 Episode 13 - This Is Us (Digital Exclusive - Presented by Chevrolet) - Duration: 5:23.

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Evaluating Photos & Videos: Crash Course Navigating Digital Information #7 - Duration: 13:19.

Hi I'm John Green, and this is Crash Course: Navigating Digital Information.

So, images are incredibly powerful to human brains.

Like, I read and loved the first four Harry Potter books before seeing a Harry Potter

movie.

And I really liked the movie, but after watching it, I could never see my Harry Potter or Hermione

ever again--I saw only Daniel Radcliffe and Emma Watson.

And also I learned that Hermione is pronounced Hermione.

And not Her-mee-own.

They say a picture is worth a thousand words -- and by "they" I mean the advertiser

who supposedly coined that idiom in the 1940s.

Photographs in particular feel real and objective to us, because they seem to capture a moment

of reality.

More than 150 years ago, Matthew Brady's iconic Civil War photographs were often staged,

for instance, his assistants would move corpses and change their postures to maximize the

images' visual power.

But while images have never been as reliable as they seem, this is especially true in the

era of photoshop.

In fact, consider the image you're looking at right now.

That flower is not actually here.

If you spend as much time online as I do, you spend a lot of it looking at images.

Sometimes those images are unedited, although even then choices are made--how to frame the

image, what to photograph, when and how to share it.

Other times, the images are obviously altered with bunny ear filters or meme text.

Sometimes images are altered in ways meant to fool us.

So how can we decipher what's real and what's not?

Well It's easy!

You can tell by looking at the pixels.

Meredith says that meme is so old that nobody is going to get the joke.

OK.

Roll the intro.

[intro]

So far during this series we've talked about how important it is to find out who's behind

information we learn online, why they're posting it, and whether the evidence is reliable.

And thanks to their power, images are a very common form of online evidence.

But just like data or text, image-based evidence can be relevant and reliable or irrelevant

and unreliable.

In order to make sense of our online surroundings it is critical to think carefully about whether

image-based evidence is trustworthy because we're used to thinking that "seeing is

believing."

I means, special effects-laden movies are popular in part because they are so visually

thrilling--even though we know they aren't real, they look real, or at least adjacent

to real.

That is why, for instance, I found all five transformers films completely watchable despite

their lack of … you know, plot, character and comprehensible worldbuilding and etc.

They also have that Shia LeBouef in them.

He's a fascinating character.

Don't do it Stan.

DON'T. Oh.

Hello Shia.

So, in movies, filmmakers depend partly on our ability to get lost in images--when we

watch a conversation between two people in a film, for instance, we rarely consider that

forty-five minutes elapsed between this shot and this one, because the camera and lights

had to be moved.

The willingness of the human brain to assume that images are real is consistently manipulated

by filmmakers, but also by other people.

Consider, for instance, this manipulated picture of mass shooting survivor and activist Emma

Gonzalez.

It's doctored to make her look like she was tearing up the U.S. Constitution instead

of the real picture she took with a gun-range target.

Or this one of President Trump supporters whose shirts were digitally altered to read

"Make America White Again" instead of their actual "Make America Great Again"

shirts.

But images don't have to be altered to fools us, though.

Sometimes bad actors use real, untouched photos but falsify their context.

And that can have really serious consequences.

For instance, this image of an election in Mexico in 2017 circulated online as a meme

claiming undocumented immigrants were voting in the nonexistent town of Battsville, Arizona.

Or this image of children sleeping in what looks like a cage at a detention facility

for undocumented children in 2014.

It was circulated widely in 2018 as controversy grew over policies for separating undocumented

migrant children and parents at the U.S. border.

Although the conditions were similar for many of the children being held in 2018, when the

photo went viral it was unaccompanied by its original context: the date.

And then once this mistake was revealed, it was used by many to dismiss the entire controversy

as "fake news."

A study by the Stanford History Education Group has shown just how easy it can be for

people to let images and their context go unchallenged.

So, as you know from previous episodes, the Stanford History Education Group is affiliated

with this series.

They developed MediaWise, which is what this series is based on.

Anyway, during the Stanford History Education Group study, they showed 170 high school students

a photo from Imgur of these weird looking flowers.

The photo's caption claimed that the flowers had "nuclear birth defects."

Fukushima was in the photo title, implying they were from the Fukushima nuclear disaster

in Japan.

Despite no evidence that the photo actually showed these effects, or that radiation caused

the mutations, over 80 percent of the students did not question the source of the photo.

There wasn't even any evidence to show the photo was taken in Japan!

In reality, these daisies are most likely the victims of a genetic mutation called "fascination"

that isn't related to nuclear radiation in any way.

Bottom line: nature is really wild all by herself.

I mean, do I need to bring back the picture of the star-nosed mole?

I do.

Because it's so easy to turn images into manipulation machines, when you encounter

a suspicious image online, it's crucial to investigate who is behind it and whether

they are a reliable source.

We also must look for context, to be sure an image supports the claim being made.

Does the story, blog, or social media post where you encountered the image provide a

link?

Great!

Click it.

If you can get a reliable explanation of that photo and where it came from.

That can help you know if the image is reliable.

Is a caption provided?

Use your lateral reading skills to determine whether the context surrounding the image

is accurate.

But if the source sharing the photo doesn't provide any context, or they provide a caption,

but no other reason to find that information credible, then maybe you can't trust it.

But, there are online tools you can use to hunt down an image's origin story.

Let's go to the Thought Bubble.

OK, so it's raining hard in your hometown and you just got one of those startling flash

flood warnings on your phone.

So you hop online to find the latest weather report and a friend has reposted this in your

news feed.

Just saw this on the highway.

Be careful out there, friends.

Oh my god, there's a shark swimming around the floodwaters in your town.

That's certainly terrifying -- if it's true.

Before sharing it with anyone else you want to be sure that it is.

Your friend hasn't provided any other context or tagged the photo's location or anything.

She hasn't said whether she took it or someone else did,

and isn't responding to your texts.

So it's time to do a Google reverse image search.

Quick reminder: Google is one of our sponsors for this series, but we also think they have

the strongest reverse image search engine.

If you're looking for an alternative, TinEye is another popular one.

Right, so, if you're using their Chrome browser, you can right click on an image and

select "Search Google for image."

If you're using a different browser, you can right click on an image and copy its URL.

Then you paste the URL into the search window at images.google.com.

Whoa there -- the search results for this shark photo are full of fact-checking sites

saying that this photo is a viral hoax.

It seems this photoshopped image makes the rounds every time there is a hurricane or

huge flood.

The shark has been "spotted" in Puerto Rico during Hurricane Irene, Florida during

Hurricane Irma, in Texas during Hurricane Harvey, New Jersey during Hurricane Sandy,

and in North Carolina during floods in 2015.

What a shark!

The original photo of this shark was captured in its natural habitat, off the coast of South

Africa.

But after someone photoshopped it into a highway setting,

plenty of social media posts have cited the image as "evidence" over the years.

Thanks, Thought Bubble.

You can use reverse image searches to check in on all kinds of photos.

Using what you know about finding reliable sources, you can then track down whether an

image has originated with a trustworthy source or whether it's only been distributed on

unreliable sites.

And you can turn to fact checking organizations like Snopes and Politifact which are really

great at hunting down these hoaxes.

And then there's videos, which can be just as powerful as images when it comes to providing

evidence.

Unfortunately, they can also be used to mislead.

For instance, a carefully edited clip can misrepresent how an event actually happened

or what someone actually said.

At least according to every villain on every reality TV show ever, that's the entire

genre of reality TV.

It was just the /editing/ that made it /look/ like you were awkwardly breaking up with your

fiancée on national television, Arie.

But also, unedited videos can be posted alongside inaccurate information that claims footage

depicts one event when it really shows something completely different.

Like this clip of me saying "I have messed it up a lot in the past, hence, part of my

aforementioned nervousness."

Now as it happens, that was about communicating news to fans about my books being adapted

into movies.

But it could be applied and adapted to other things, for instance, if someone said I was

talking about writing my books.

Or my taste in Polo shirts, which is excellent by the way.

You'd only understand what I was talking about if you saw the whole clip, but in another

context it could be almost anything you want it to be.

There is no text without context.

And videos can also be dramatically altered, too.

We don't always think of videos as easy to change -- maybe by skilled filmmakers,

but not in the same way that we can easily use filters to alter our Instagrams.

But, if you've ever seen an episode of Bad Lip Reading, you'll know that it's getting

easier and easier to considerably alter a video, or even fabricate one from scratch.

And uploading and posting videos has never been easier.

Almost anyone with an internet connection can do it.

That's why it's important to know where a video came from, and who created it, and

whether it's been altered before you believe what you see.

But the type of manipulated video that freaks me out personally the most is the deepfake.

Deep fake uses deep learning and artificial intelligence to create video images that can

be combined and superimposed onto existing videos.

So, for example, Nicholas Cage's face can be grafted onto other actors' faces to create

some really funny movie mashups.

Or, an impersonator can have their voice and facial movements convincingly woven into the

video of a president.

BuzzFeed, for instance, once made a video of President Obama saying things like "Killmonger

was right" to illustrate how deepfakes work.

And this is happening more and more.

The Belgian socialist party once created a video of President Trump saying "climate

change is fake."

They said they weren't trying to dupe anyone, but lots of commenters on the party's Facebook

page did not know it wasn't real.

Now you can certainly gain clues about a video's validity by checking the source.

Is it an anonymous YouTube channel?

A stranger on Facebook?

Or a news source you trust?

But to determine for sure whether videos like these are real or fake, we need to read laterally.

Or watch laterally, I suppose.

Either way, open up a new tab and try to find where the video originally came from.

You might be able to do this by using a keyword search based on the content of the video to

see where it surfaces.

Like, in the case of the videos I just mentioned we could've searched Obama and Killmonger

or Trump, Belgium, and climate change.

And if the video you're searching depicts an important event of some kind, you might

find it posted on several news sites.

Or if it's a known hoax, it may show up on fact-checking sites.

And if the only place you find the video is on dubious sites or random social media posts,

it's probably bogus.

But look, as technology advances and changing photos and videos gets easier and easier,

there will be more and more deep fakes, and it will be much harder to tell them apart

from reality.

That freaks me out, and it's a reminder of how critical it is, especially for young

people, to learn how to evaluate the quality of information they encounter online.

Because without using our lateral reading skills, and looking for additional context

for images we encounter, we risk being duped by bad actors spreading misinformation.

And as I've talked about before, when the quality and reliability of our information

decreases, the quality and reliability of our decisions also decreases.

So that's why we're going to continue learning how to interrogate different types

of evidence next time. I'll see you then.

For more infomation >> Evaluating Photos & Videos: Crash Course Navigating Digital Information #7 - Duration: 13:19.

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Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times - Duration: 3:26.

Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times

MOSCOW — Russian lawmakers voted on Tuesday to prohibit the countrys troops from using smartphones or recording devices, or posting anything online about their military service, after journalists used soldiers digital traces to reveal actions the Kremlin wanted to keep secret.

In recent years, pictures, videos and social media posts put online by Russian servicemen contradicted the governments claim that its troops were not fighting in eastern Ukraine and undercut the official line that Russias role in the Syrian civil war was limited.

The bills explanatory note specifically mentions Syria, saying that the analysis of Russian actions there revealed that military servicemen are of special interest to special services of several states, to terrorist and extremist organizations.

Information, shared by soldiers on the internet or mass media, is used for informational and psychologic pressure and in separate cases to form a biased assessment of Russias state policy, said the note, signed by Deputy Defense Minister Nikolai A. Pankov.

The backing of the Ministry of Defense means that the bill, passed Tuesday by the lower house of Russias Parliament, is all but certain to win approval from the upper house. Troops who violate the ban would face disciplinary measures and could be fired from service.

In 2014, , of soldiers returned from Ukraine, revealed that Russia used regular troops to aid pro Moscow separatists. The troops discussed the casualties among their fellow servicemen, which President .

A more sensitive embarrassment came later, after a Malaysia Airlines passenger flight was shot down over Ukraine, and journalists from the investigative group Bellingcat used online photos to track the movement into Ukraine of the Russian that destroyed the plane.

Russia still denies any involvement in the incident, but a Dutch criminal investigation, using video and photographic evidence, .

Using social media, Western investigators also that the deployment of Russian troops in Syria in 2015 happened weeks before the official announcement by the Kremlin. Further reports showed that, in contrast to official statements, Russia used troops on the ground there.

Ruslan Leviev, head of the Conflict Intelligence Team, a group that has conducted many investigations into the Kremlins extensive reach beyond its borders, said that one of the reasons for the new bill is fear of new sanctions against Russia.

The Russian government believes that many of these investigations were one of the reasons behind the imposition and extension of anti Russian sanctions, said Mr. Leviev, who was also part of the team that claimed to have of two Russian agents who were accused by British authorities of poisoning a Russian former spy in Salisbury, England, last year.

The Kremlins urge to hide its international reach might be ill fated, Mr. Leviev said.

It is impossible to control so many people, some of whom have social media accounts under aliases, he said. Thanks to the development of digital society, we all leave more and more traces online. It is not difficult to find them.

For more infomation >> Russia Votes to Ban Smartphone Use by Military, Trying to Hide Digital Traces The New York Times - Duration: 3:26.

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Creating a Digital Front Door for Connecticut State Government - Duration: 1:16.

So I spent the last 18 years leading organizations that use technology to improve the world around us.

And so I'm now really excited to be joining this new Lamont administration because I think

we have enormous opportunity to use technology to improve how we run the state and the services

we provide to our citizens and businesses.

You know, the state's made a lot of progress over the years, but we still have a lot of

our transactions that are based on printing out paper forms, filling them out, mailing

them in, or even worse, having to come to one of our offices and wait in line.

Today people expect a more modern digital experience, like if they're shopping online

or searching for information.

So we're going to be investing in the coming years to modernize and re-engineer a lot of

the systems that we use to provide citizens with a more modern approach to transact with

the state government on their own time - nights, evenings, weekends - with a more user-friendly approach.

And so when we do that, we're not just gonna be saving people time, but we're also gonna

be saving taxpayer dollars because when you move offline transactions online, you can

typically reduce the cost by about 75%.

So there's a big budget benefit here as well.

So there's a lot of exciting stuff to work on, that's just one example, but we're putting

together a great team to get it done.

For more infomation >> Creating a Digital Front Door for Connecticut State Government - Duration: 1:16.

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CBC Digital - Duration: 0:47.

For more infomation >> CBC Digital - Duration: 0:47.

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DIGITALEUROPE Digital Manufacturing Executive Council - Duration: 2:59.

I mean, it's the biggest sector we have in Europe and we have a huge competitive

advantage in that sector and it is a sector that is changing extremely rapidly.

It means that the new jobs of the future are, to a high extent, created there.

The growth is created there.

Competitiveness is created there.

But also, our digital standards on how we want to work with data,

how we want to work with competitiveness globally.

So, I think the topic of digital manufacturing

is one of the key cornerstones for the welfare in Europe and one of the key tasks

is to leverage all the activities we have on the national base and put

together all our ideas and all our work in an overarching activity in Europe.

Technology innovation happens through a lot of testing our technologies,

proof-of-concepts, pilots, etc. And I think we have come to a point now where we

have a pretty good foundation in the marketplace

Digital Manufacturing means that you digitalise the analogous industry so

to make for a factory a smart factory, to make for a plant a smart plant.

And second, that you introduce a digital economy based on big data analysis

coming from the operation technology devices out of the shop floor in the

factories and plants.

That is a challenge we have to face and that is

what we have to work on in the next years.

Well, first of all it's very

important that Europe acknowledges that the digital wave that is going to

manufacturing is really an important one.

And it's very good to see that in the European agenda,

this is put forward so that's the very first thing.

So the acknowledgement is there. But now, we have to build upon the experience

and the legacy we have in Europe in manufacturing to really transform

ourselves to remain - or to become again - very competitive or the leader in the

world when it comes to new ways of manufacturing.

This is the first platform ever where we bring together both tech companies and

manufacturing companies as a sparing partner for the EU Commission,

the Parliament and not least also for the Member States.

So, it's of huge importance to us.

For more infomation >> DIGITALEUROPE Digital Manufacturing Executive Council - Duration: 2:59.

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Digital Tactics #5 | Can I Advertise On LINE? - Duration: 1:11.

Hi, my name is Mark,

Managing Director of Primal

and today's topic we're going to be

talking about LINE advertising.

So LINE actually does have or is a channel to advertise on.

And if you're looking to look for new channels

in order to expose your business online,

you actually have the opportunity to do so.

So LINE is a relatively new advertising platform.

However, it does come with some caveats

and these are that it's new.

So the technology to provide you with certain

particular metrics perhaps isn't developed yet.

And we Primal see this channel as particularly

experimental currently until it develops further

and we see it as being an awareness driving channel.

If you're looking for new channels to drive awareness

for your brands you might want to consider looking at LINE.

And you can contact LINE the company

and they're able to send you a rate card.

However, you might need to apply as a vendor first.

Thank you.

For more infomation >> Digital Tactics #5 | Can I Advertise On LINE? - Duration: 1:11.

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Cultural District Says 'No' To Massive Digital Signs - Duration: 2:25.

For more infomation >> Cultural District Says 'No' To Massive Digital Signs - Duration: 2:25.

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Our Call to Action for A STRONGER DIGITAL EUROPE - Duration: 2:02.

United in diversity.

The visionary motto of the European Union resonates

loud and clear in the digital age.

Digital technologies give us the tools to

improve, connect and collaborate with each other.

What better opportunity to build one united Europe?

Since 1999, DIGITALEUROPE has been the key

interlocutor for advancing digital policy in Europe.

We represent the digital technology industry

as well as digitally transforming industries from all sectors.

Our members include 63 leading corporations and 40 national

trade associations from 29 European countries.

Together, we represent over 35,000 businesses.

In 2019, digital has become the ultimate driver of growth and prosperity.

To shape the future and to grasp all opportunities, we call for

a stronger digital Europe.

A Europe where digital technologies, innovation and

artificial intelligence can provide people with fulfilling jobs,

better health care and more efficient public services.

A Europe that is strong, unfragmented and that leads globally in an open economy.

A Europe that leverages digital for green growth, innovation and trust.

By 2025, people should be able to re-skill

for the most in-demand jobs through innovative education schemes.

At least half of Europeans should enjoy 5G connectivity.

Europe should stand strong at global level and host 25% of the world's unicorns.

These are examples among many others, and we will need to work together

to make it happen.

Let's build the future.

Let's build a stronger digital Europe.

Read our Call to Action

For more infomation >> Our Call to Action for A STRONGER DIGITAL EUROPE - Duration: 2:02.

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Dieter Wegener from Siemens on Digital Manufacturing - Duration: 2:16.

Digital Manufacturing is one of the most important topics for the European Union

For this purpose, the European Union has the goal to set up a digital

manufacturing ecosystem until 2025

What is digital manufacturing from a technical viewpoint?

It consists of three digital twins

one for the product design,

one for the production and one for the performance.

And to measure the performance in the factory or in any other technical system

you need a digital IT platform.

For this purpose, Siemens developed Mindsphere

It is a cloud-based IOT operating system. With the help of Mindsphere, we can

improve any technical system of a customer for example a high-speed train

We take the data of the sensors and devices and use big data analytics tools

and predictive maintenance and with that we can offer the customer commitment

on an on-time rate of 99.9%

For Europe, it is essential to set up a next-generation

digital infrastructure for industrial data economy, especially in the field of

digital manufacturing but it's also very important to differentiate between b2b

and b2c world

First example is 5G mobile communication technology for the future

The requirements in the industrial arena are much different from those in the

consumer world and so we achieved in Germany the success to get a 100

megahertz bandwidth for 5G applications in the industry 4.0 application fields

And the second example is the artificial intelligence

Siemens is working since years on the field of artificial intelligence

For us, it's very important that the framework

which will be set up for artificial intelligence

in the European Union is consistent with already existing framework which we

are using already in the field of product safety,

IT security and data protection

For more infomation >> Dieter Wegener from Siemens on Digital Manufacturing - Duration: 2:16.

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How to "Steal" From Your Competitors | Digital Zealot - Duration: 2:16.

For more infomation >> How to "Steal" From Your Competitors | Digital Zealot - Duration: 2:16.

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CCC Digital Learning Day IVC - Duration: 0:29.

Distance Ed invites you

To join us on February 28th for digital learning day

Explore digital literacy across the curriculum with seven different sessions.

You'll even learn to make a video like this one.

We will have a viewing room in the TLC, or you can attend online by registering through @ONE.

Hope you can join us.

For more infomation >> CCC Digital Learning Day IVC - Duration: 0:29.

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3. Using Digital PR at Scale - Duration: 7:03.

and of course the next area this takes you into his digital PR. Yeah usually

moving into that world I actually always really had disdain for the PR world

I'm coming from SEO and I actually cut my teeth as a spammer back in the day as I

think a lot of people did and when I was dealing with these clients and their PR

budget so the interagency meetings a lot of the time so we would do our little

spiel about how we changed some meta data and did some keyword research and

then audit it was all fine and dandy and the PR team would come in so

you know we got you this coverage and it's worth fifty thousand pounds and

like what how are you working that out? Well, it's because the ads next to the piece

that we got you, roughly the value is X and we use a multiple of that to work out the value

that is complete - nonsense like there's no way that's the thing and of course then when

you look at it from a digital point of view you then it's really does that

translate into the business and actually have any meaningful effect? Now I

understand having that brand image there is a big dea,l but just purely looking at

let's just look at CPM costs what you can drive for fifty thousand pounds in

just ad spend! Does that match? And I appreciate PR is very much organic or

it carries a little bit more. Yeah but you're making that point that's really

important about SEO thinking about expanding into PR and that's that there

are concentration on numbers and analytics is actually helpful yeah

exactly and this is a funny thing because budgets are continually getting

tighter and tighter so you really need to show the value that you're providing

to people so when it comes to an SEO person who's taking on a digital PR role

it's way way easier for them to actually show their worth because they control

physical backlinks and then create uplift and then you've got referral itself

and the interesting thing about digital PR in particular when we do all the

measurements for a client's a lot of people will report on non-brand

generic traffic growth because that's the whole SEO thing right but if you

actually look at brand growth that's fascinating to me

so one of the big metrics we have for client says are people googling your

name more over time because let's take a step back and think if all your genetic

traffic is growing at a rate of let's say 70% you know and your growth and Brand is

standing that feels like a signal that you're not a good business it's it's

strange that you just randomly start ranking for all this stuff and get less

traffic but no one really knows who you are that doesn't fit so that's where the

digital PR thing comes in because it stimulates brand search and also let's

think of brand itself I'm the SERP there's 10 blue links

there's no branding and I've argued with people a better so no it is because you

can see the name but if you already had something and perhaps newspaper or a

magazine or something like that when it comes think for someone to do that

genetic search and they see the URL and there's recall of who you are what you

think happens your click-through rate? It goes up considerably oh absolutely

and the other beautiful thing there which which I think again SEO

agencies have the potential to be very good at, is the wave of secondary links.

say you get covered in the FT or in the New York Times or the BBC that's great

in itself, but then people write about you and when people write about you

and comment on it they also link to you so we get those secondary links almost for

free so that's one of the big strategies we do at Type A Media so looking at

segmentation points so one of the things that were really fascinated in is

looking at let's say The Associated Press so one of the big things that a

lot of issues don't know as that major media publications cell content licenses

because you know as SEOs, well it sounds like duplicate content but which

it is but they're not concerned about that they're concerned about are we

pushing content on our web property to our readership they're not thinking

about Google and because of that there's a big, big syndication source for The

Associated Press in particular Business Insider at the BBC obviously and what

the hack tends to happen is one of the things we do is we look at

pull the keyword or pull the titles for the thing you're trying to rank for and

pull it out of The Associated Press I've now got all the titles related to my product

and then I'm gonna go in and I'm going to do a quick site search on that to see

where it's been syndicated and the ones that are syndicated the most I want to

know those journalists and I want to do that consistently so I can not only get

a map of the journalists that write about my topic I've now got a map of the

journalists that gets syndicated multiple places I'm doing outreach in PR

I want as much bang for my buck as possible I always say point-to-point

outreach is a dumb dumb idea because it's just so slow like the best thing

you can get from point to point outreach is one link that's literally the best

you can get but if you have a syndication source

we've seen it 20, 30, 40 it can go completely global and

just keep spiraling and spiraling and spiraling and that's why I honestly

think that digital PR over traditional link building means if you

d o it cleverly it's just it's a complete no-brainer yeah it's almost like this

would be all you discipline jump up through that area of people who are

talented both in SEO and PR yeah yeah absolutely and the thing is SEOs are

perfectly positioned to do this so I'm gonna throw some of my staff members

under the bus here so when they first started I said to them hey we've got two lists

of journalists can you merge them together there's about 50 in each list

and I went away to get a coffee and then came back from it so I was like we

Are you done? No, there's 50 in the list, that's a massive list of looked up like

blank face I'm like oh right and I'd say things like can you go and see where

that journalist has recently been syndicated out to or see that story can

you go tell me where you got all the pay or the pick up happened for that and

they're like nope can you reverse engineer that campaign nope these are

traditional PR people. Speak to an SEO how can you show me or all the people

that link to that? There you go! Okay I think it is really one of the bigger

areas for growth SEO agencies should be thinking about

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For more infomation >> 3. Using Digital PR at Scale - Duration: 7:03.

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