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Data Law in a Global Digital Economy: Introduction - Duration: 32:22.

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NetCologne macht Schule DIGITAL! - Duration: 2:41.

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Digital Minimalism with Cal Newport - Duration: 41:40.

hi its Jill Schlesinger and on this episode of Jill on money we are going to

find the key to living well in a high-tech world the answer may surprise

you you have all these things on your phone

they're all collaborate for your attention you have some explanation for

each here's the reason why I downloaded that or here's what I could do with this

but the overall negative cost of having your attention constantly be pulled out

constantly be manipulated it's far outweigh the sum of all those little

benefits they bring you welcome to the Jill on Money podcast I

am Jill Schlesinger and I have such a great treat today because I've been a

fangirl of this guest for a while his name is Cal Newport I kind of fell in

love with him when he wrote a book called deep work his newest book is

called digital minimalism choosing a focused life in a noisy world when we

are through with this interview I want you to reassess how you are using social

media and all of your communication tools it will blow your mind

so here's our interview with Cal Newport you're listening to Jill on money with

Jill Schlesinger ok this is so exciting for me I'm a little bit of a fangirl Cal

Newport live in the studio welcome to the program of course thanks for having

me so we start the show with a very specific question and that is what is

the best financial or career decision you've ever made oh that's interesting

well probably the best career decision was all the way back as an undergrad

computer science major and was trying to figure out do I want to go into industry

so I had a job offer from Microsoft so stock and good salary or do I want to go

to grad school mm-hmm very little salary no stock options but the a idea I had

was if I go to grad school I will have enough flexibility that I can keep

writing books while continuing that can do my computer science education that's

interesting because there was also a certain amount of you could sort of have

a nice steady stream of income if you kind

made it through and got on a tenure-track but also indulge your

creative side and be really have excitement around that and and find your

passion that's awesome yeah it worked out well and also it gives you this

balance so if let's say the academic life is grinding you down you can take

some refuge in the writing and then if you go through a stage when the writing

is grinding you down you can take some refuge in the academic and I could

bounce back and forth and sort of self modulate it that's great it worked I

first became familiar with you when you wrote a book called deep work and it

kind of blew my mind so can you just outline a little bit of the thesis of

deep work and then maybe we can talk about how that may have led to your

current new book digital minimalism well they're definitely connected so deep

work in substance was talking about some of the unexpected consequences of

technology in the workplace and the argument it was making is that we are

undervalue heed focus so we're under valuing what you get a sustained

concentration and we were over valuing convenience of let's say flexible

communication or accessibility and so the argument was if you're an individual

or organization that cultivates the ability to focus intensely during work

you would have this huge competitive advantage because almost no one else was

doing it when you started writing that what year

was that about probably 2014 is what I started to get serious at the research

for that so already we had the iPhone out for seven years we have lots of

different interruptions but the focus part of that we've always been

interrupted by different things in our lives I mean email or the phone way back

when so what is it that you prescribed in deep work that you have found has has

really yielded great upside for people who need to focus well even the

vocabulary was a big deal for a lot of people the shallow work which is the

emails and the meetings and the putting together the PowerPoint slides is

different that the deep work which is the sustained concentration and that

when you make the claim that it's the deep work that actually moves to needle

that's what actually is going to push you ahead in your career or gonna raise

the profit of the company while the shallow work is just what keeps the

lights on it's the logistical work that keeps

things going and noting that those are two different things so it's not just

enough to say I'm busy or that I I work really hard I listed the office all day

that you actually have to start thinking what

type of work I'm doing just adding those terms to the efforts that people did in

the office I think really helps people rethink okay what am I actually doing

here frenzy is not enough you know the actual type of activity matters and

focus is producing the value and what's interesting I just interviewed Daniel

pink who wrote a book called when and he talks about doing deep work at specific

periods in the day which may be different for every individual did you

find that also it is different but what they shared Kabat is a commitment to

having actual systems for how they schedule it add rituals surrounding the

actual deep work because it's actually really difficult it's a big ask of the

human braid to say I were to give sustained attention especially if

something that's abstract or symbolic like this is this is a big ask it's not

something that you're gonna feel like you're in the mood to do it's not

something that you easily slip into so serious deep workers have these

scheduling philosophies this is what I do my deep work could be different

between what you do or I do but it's clear and then they have these rituals

that surround that okay how do I coerce my braids it's you actually enter this

mode of sustained concentration on something abstract so that is really

common and what do you do to drown out everything else so you don't put your

email on you turn off your phone what else

yeah well it's key of the definition of deep work that et distracted me just a

longer deep work so even the quick glance is only every 15 minutes still

doesn't count if you're looking at it box at all if you're glassy-eyed a phone

at all it doesn't count so that's the hard and fast rule we have for deep work

is that it has to have zero distractions your ticket needs to be on the one thing

only that one thing you get in your sustained concentration because we have

a lot of research to shows what kills you in concentration is not multitasking

it's the contexts which eat so even if you just context switch for a minute to

look at an inbox you're gonna pay a cognitive price for a long time after

that and so we got the message maybe around 2010 or so that pure multitasking

doesn't work so if I'm on the phone and answered email while trying to write

something difficult I'm not doing any of them well the subtle issue though is

people now fake their signal Taski because they only have let's say

Microsoft Word open for the most part they're only working on that one hard

thing but they're doing these quick checks

every 10 or 15 minutes right so if I check my phone yeah while I'm writing my

manuscript I am really losing ground in that endeavor of deep work after you put

the phone away you continue to lose ground so long well at least 10 to 15

minutes Wow yeah and most I would say most knowledge workers go less than to

the 15 minutes in between quick checks and so they think they're single tasking

because literally speaking they're not doing these things at the same time

except for in those quick moments that they're checking but the attention

residue cost which is the term that comes out of the psychology literature

the attention residue when you come back to the primary task last for a while it

reduces your cognitive output and so that's why deep workers are so adamant

that there can't be a single glance and if you glance the whole session no

longer counts as deep or what yeah the whole thing the whole thing not even

like that first half-hour where you blew it know if you've blast the last

half-hour does it count okay so let's use me as an example why not I wake up

very early so I have to check my email because I'm in news right so I have to

make sure nobody needs me to come on set or do anything I do that very quickly

and then should I put an auto-reply on my email at that point and basically say

I will not be checking email for the next two hours or something or develop a

ritual that the people who need to reach you know I mean something's very calm is

you have some sort of emergency procedure so here's my vote here's my

phone number the people you work with know if there's something breaking you

could call this phone or said to Texas right otherwise this is my writing time

and then I'll be back on it and whatever write expectations are set people adjust

pretty clearly it turns out of the workplace that predictability is more

important than accessibility and we often get that wrong what people need to

know is I know how a twit I could reach you and how that system works is more

important than actually having 24 access to you interesting

and if there's some emergency someone has your number they'll call you yeah

maybe you put a little bit of friction in you're surprised by how rarely that

actually happens there are some people who have said to me but my boss really

expects me to check in during vacation how do I get out of that trap right but

I mean a lot of that is offered the predictability versus accessibility

dynamic if it's unclear when I can reach you it would I

can't that I just need to be able to reach you right because I can't deal

with this idea that I might need you and I have no idea how to get in touch with

you and so let's just default to answer my emails yeah but if it's clear okay

here's how it works I definitely reachable there's certain periods what

I'm not want to do this type of work what about vacation this is my point of

contact these are the rules of engagement for getting back in touch

with me that's hype of clarity almost always satisfies do you think that I'm

the autoresponder actually works or doesn't work I think it could be useful

because it does give information about accessibility I think in general what I

call communication rules are useful which is having clarity so for example I

don't have an autoresponder as an author but I have a pretty clear set of

communication rules on my website here's four different addresses they each have

different purposes so use this address for this that address for this here are

the expectations about whether or not you should expect to hear for me or

whether or not I'll read it and so it's clarity mm-hmm and you would worry and a

lot of writers for example it might worry well that's going to upset my

readers but they don't see if that upset actually what's more upsetting the

readers is if you don't have that clarity see I don't know I see at email

address and so I respond I had an expectation an implicit expectation that

you were going to respond that you did it if you instead say here's my address

I love to get XYZ but I probably won't respond people are ok I got it I didn't

expect a response and so I'm not unhappy and then when you do respond when you

see a good lead or something people are way more happy than they want to get for

grant that is great so this work deep work was really popular and what year

was that published 2016 16 and here you are already with another new book at and

so basically you've lapped me six times isn't this your six books or smoke yeah

I just had my first book out today on the day of this interview and you now

have lapped me six times and you are a lot younger than I am so what do I have

to show for myself not a lot I guess I see what you start keep working though

back there next year all right there you go talk about what led you to digital

minimalism choosing a focused life so there's your favorite word focus in a

noisy world the readers of deep work were actually a big part of the initial

push into this topic so I was out there on the road

was talking about it this is a book about the workplace deep work was about

to workplace and readers would come up to me they'd say okay maybe I buy this

premise about what's going on in the workplace but the real issue I need the

one that's literally keeping me up at night is the impact of new technologies

of my personal life mm-hmm and there's something really interesting going out

there but also really different than what's happening in the workplace the

workplace we're talking about expectations with bosses we're talking

about email we're talking about slack what what's happening to people's

personal lives was actually much different and I had been noticing

because I've written about these topics for a while but I'd been notice heat

around that type 2016 early 2017 that there had been a shift in the way that

people seem to be talking about this mmm this shift from the self deprecation

like about my photo all the time isn't it crazy into actual unease where people

were starting to get fed up people were actually looking for changes they this

is not healthy this is not sustainable what's happened in my personal life this

message was so strong I was receiving it so strongly I felt like I had no option

but to actually leave the world the business and dive into this particular

topic what's happening in our personal lives with technology and you were able

to go out to your fan base and say who wants to help me with this project

basically yeah talk about that experiment and what it yielded well so

what are the things that became clear when I was working on the book is that

if you're gonna transition your digital personal life to something more

sustainable small tips small changes this wasn't going to get it done

something more wholesale had to happen I worked out a process a 30-day process

that I thought could affect this rapid transformation but I wanted to kick the

tires on it so I put out a note to my readers just on my email list saying hey

is anyone willing to come along with me and do a 30-day experiment you're gonna

have to step away from all the technology of personal life it's not

going to be easy and then send me reports about it I thought that maybe 20

or so people would agree and it's a big ask and then over 1,600 people is it

upside you know that is like that is a cry for help right there isn't it like

not only do I want to do this but I really need you to help me yeah and it's

interesting that you said it around your personal life cuz you make a distinction

that part of this look there you have the deep work and some of the rules and

the consistency around work life which I get everybody has different

expectations if you work at some big law firm yeah and the client wants you tough

luck don't be a lawyer in in this day and age if you don't want to be notified

at late in the day right yeah but for your personal life that's where you were

seeing having these feelings that came out that were I think that people

understood like I'm sort of not like maybe I don't I'm not addicted maybe I

am addicted but I have a tendency and urge something is drawing me back to

this device and and I can't escape it can you just talk a little bit about the

two issues especially around social media that draw you in

yeah well it's substance two companies went too far and that's part of what was

creating this trend where people were going from self deprecation to ease is

they got so good at getting you to look back at the phone because again that's

directly the activity that generates revenue for the company you going back

to the phone using it giving data and allowing your data to be used at Target

advertisement at you that's the business model they got real serious about this

business model around the time they started to think how are we going to

make this IPO success so Facebook in particular innovated a lot of what's

bringing us to the phone with the IPO was coming up they were thinking we have

to get the revenue up they get revenue up we have to get user engagement

minutes up they get user engagement minutes up we have to completely

re-engineer the experience of social media and we have to take it away from

what is used to be which is primarily you have a profile other people maintain

a profile you check in on your friends profiles they subtype check-in on years

and they reengineering it to this experience where you're getting the

steady stream of rewards coming at you through the app like likes we think like

is fundamental to social media it's not that's a feature that's much more

serving the interest of the companies that it is the users photo auto tagging

the the quick comets that you could leave the hearts on Instagram this

changed the experience of social media in the one where you have cost it

rewards social approval indicators about you commuted which really led to this

new relationship people had with their phones which is this constant companion

I'm always clicking which is different than it was before I love the you said

that the tech companies encourage behavioral addiction intermittent

positive reinforcement that's the hearts that's the likes which you think should

just be banned like everyone should stop doing that immediately

it's not a feature that was added because it made the user experience

better those features they were added because it quadrupled user engagement

minutes that's incredible and the drive for social approval because we are

social animals right and we do want that where is it that you see in the the the

iteration of where we are today in social media where you start to see the

approval part of that well so the big shift was instead of the static

experience where maybe I read what's going on in your life or maybe someone

reads about what's going on in my life they had to figure out how we give

indications that people are paying attention to you and so if I see theirs

likes that literally means someone liked something I was doing so if I tell you

like here's an envelope and in this envelope is something that someone was

thinking about you human nature makes it almost impossible

enough to open that envelope or as I say hey if this envelope there's something

interesting or funny oh that's nice maybe I'll get to that but if I tell you

no no someone said something about you I wrote it down it's it that envelope

you're gonna have to open it and so the social media platforms figured out

pretty quickly we have to find these indicators of social approval we have to

make the stream of social approval indicators as rich as possible because

that's human psychology 101 it might be nice to see what my friend is up to but

I have to see what people are thinking about me oh my god that is what got me

off of social media right there by the way the count's know what people are

like or dislike because so in my case you know on Twitter or not so much on

Facebook but more like on Twitter which is a cesspool I had to be on for work

like you're in journalism which i think is baloney I think this is all set

baloney to the nth degree like I know tons of journals you're like oh no you

have to be on Twitter like yeah if you're a producer and you're looking for

people to be in stories yes but for someone like me I don't have to be there

and I was really not into the nastiness I wasn't really not into I really didn't

like the anti-semitism oddly enough it wasn't great I don't have a thick enough

skin I guess but I really said I need to stop this so mark the executive producer

extraordinaire kind of runs my social accounts and he'll tell me if something

I need to respond to or he'll forward something to me that is important yes

and he'll to me you know this person's looking for

you they want a speaking engagement or I think your uncle's looking for you on

Facebook you know I I am so much happier with Mark being my filter because it

just hurt my feelings so much yeah which by the way is the way I think news

organization should run is there should be people who engage or monitor what's

going on social media on behalf of the journalists as opposed to this model

that the journalists themselves should be constantly engaged in the social

media that also distracts you and fragments your attention it makes it

very difficult to write the scripts or think through the story and so I'm with

you all right so now I want to talk about the principles of digital

minimalism starting with one of my favorite things which is you quantify it

and you say clutter is costly yeah and explain that right well I mean if we

take a step back what is minimalism asking you to do what it's asking you to

do essentially is wipe the slate clean of all of this haphazard junk that

you've added into your personal digital life for arbitrary reasons ypically get

rid of it all and they carefully rebuild it from scratch except for when you

rebuild it from scratch you just put in the big ROI the big wins big ROI options

right okay selective intentional use of technology

right now you're choosing very specifically this is going to help

something I really value this is going to help something I really value this

doesn't so I'm going to ignore it right that's classic minimalism now the

question is why does that work because it does mean that you have to miss out

on things that could bring you some small value or convenience very focus

you know just the big wigs you're ignoring the small winds so why do you

end up net-net better off well one of the reasons is this first principle is

that the clutter itself has a big negative cost and so we're used to this

in the physical clutter space that if I'm a hoarder that's oh my house is

overflowing with all this junk it's true that if you point to any one thing in my

house I could give you some reason why I might need that newspaper from 1985

right whatever that was a good year I might want to remember it but obviously

the overall negative cost of having my house be so over cluttered far outweighs

even the sum of all those small pieces of value well it's the same thing in

your digital life you have all these things on your phone they're all

collaborate for your attention you have some explanations for each here's the

reason why I downloaded that or here's what I could do with this but the

overall negative cost of having your tit should

constantly be pulled out constantly being manipulated could far outweigh the

sum of all those little benefits they bring you so the first thing I did after

I read the book was I deleted all social media from my phone and I'm like okay

not missing it at all okay and the other thing that happened it was weird I think

this was before I read your book but I was sitting in a bar in New York totally

enjoying a beautiful bourbon and I'm looking at my phone and I thought to

myself you know 15 years ago I'd be sitting at this bar and talking to the

person next to me yeah right and I put my phone away and I turned the guy next

to me and I'm like so where are you from and it was so much more of an

interesting experience and I'm look I'm an extrovert anyway so I like talking to

people I like face to face conversation it was so much a richer experience and I

know that sometimes we are when you see everyone else on their phones you want

to go on your phone but it was so much better to talk yeah well I mean that's

what are the specific examples I give in the book is the way tea did the

restaurant or the bar for someone you're gonna meet and just be there and how

interesting that actually is and I've had multiple people actually come up and

say the same thing that you're saying even last night I was talking to someone

a reader who was telling me that exact story how much she now enjoys that

period at the restaurant before her friends arrive it's actually really

interesting I mean you know we drown a bar you could talk to the bartender

there's eight recede people they were just watching what's going on it's like

a drama unfolding I mean you're just a load with your thoughts but also

encountering the world that's what our braid sort of expects to do our braid is

not evolve or the mid yeah text on a glowing screed that's that's this

rapidly that's also like emotionally engaging and about you that's

short-circuiting the brain and what about if you are if you find yourself

really it's like incapable you know I have a lot of friends who are corporate

people and they say like well look it's the expectation is that I have to check

my phone all the time and then once I check for work I'm now then dragged into

this other world how how can we help those folks yeah you have to try to

break those bridges where you can't I mean one of the things that's very

common about almost 80 digital minimalist tech setup is that their

phones are incredibly simplistic they have very few things on their phone

they would never for example even if they had a need for social media some

specific thing for work or this or that they would never have it on their phone

because they don't want that portal that always odd cost a companion model

digital minimalist are very old-school in the ways that if they need to use

Instagram or something like this it's on their desktop at home and they do it

just occasionally you know so they dub down their phones a lot so that you

broke of these bridges so I have to go out there the check if I have an email

for my law firm cannot easily then change into and so as long as I'm here I

better see what the latest baseball trade rumors are and okay now I really

this guy really has it wrong so I have to really let him know yeah it's

completely undervalued Bryce Harper then you go off it now you're down that

rabbit rabbit ocean you gotta fill in the rabbit holes basically and the

foetus where most of them live so once you realize that you have the clutter is

costly you say that optimization is important that is principle number two

of digital minimalism can you explain that right so what middle lists do is

after they make these intentional selections this is the tech I'm going to

use my personal life here's the big win I want to get out of it they don't stop

at the binary question of what they also ask how and win and this is where they

really start to get the big wid so they want to say well how am I going to use

this technology and what am I going to use this technology and so this is where

you get these setups like I was just saying where what's not on their phone

maybe it's just on their desktop and maybe they very severely curate their

experience and they have schedules around it and so an example I give in

the book is that I work with a lot of visual artists who told me okay it's to

grab passes this test of this is important for something I really value

because if you're a visual artist you need to have a constant stream of

creative input that's the grist right into the mill of creative output and

Instagram is a great place for that because a lot of artists post images of

their work and so the minimalist to go through this process who are artists to

say okay so I do need Instagram where they do the how in the wind question

they completely re-engineer their experience with Instagram and so for

example they'll often curate who they follow down to maybe let's say 10

artists they'll take it off the phone they'll put it on the desktop they'll

have a schedule which is like this is what I do Sunday more need I spend 20

minutes to see what's been posted by these artists over the past week they're

getting 99% of the deep you out of the service and out there

avoided 99% of the cost so that's the optimization piece of being a minimalist

it really does help push you in the big win category what drew you to the Amish

I found that to be rather curious and really illuminating well the Amish

highlight the third I would say principle about digital middle is why it

works which is this notion that intentionality itself can be so valuable

that it swaps out the inconveniences of being selective and so the Amish take

this idea and they push it to a far extreme so they have this very clear

intention we misunderstand the Amish often we think fallaciously that they

froze their technology at some point the 18th century right it said okay it's

never going to be better we're not gonna do anything new it's you know 785 just

gonna say you know it's like 1801 done yeah like whatever they really like that

year like I can't imagine we're gonna get any better I just added all the case

I mean I learned a lot about the Amish through Kevin Kelly who spent a lot of

time with the Lake historama switch he was younger he writes about how you show

up at a Thomas village and that idea gets blown out of the water right away

he talks about showing up and an Amish boy goes by on rollerblades and there's

solar panels and generators and the disposable diapers of the kids so what's

really going on with the Amish it's not anti-technology they have this clear

intention which is for them community straight to community like that's the

whole ballgame and so every new technology that comes along they

evaluate it is it going to make our community stronger or is it going to

make it weaker and they'll test it they'll say okay here's a smart phone

will use it cell phones let's try it let's have someone try it out cars let's

buy a car let's see what happens where they watch what happens and if it

strengthens the community they say great if a week is if they say no go right and

so this is why you could have a diesel generator or disposable diapers it does

it week at the community but if you have electricity connected to the grid well

now we're kind of too connected to the outside world or in a car is really a

problem because when they tried cars in the early 20th century people left they

go do other things and they weren't around Disney with neighbors they said

okay no cars now I'm not advocating that we should follow the same value system

of the Amish but the fact that the old Amish community still exists even though

they're surround the hi Western East Coast civilizations like

they don't know what's going on emphasizes this broader point which is

there could be so much a value would be intentional that it swaps out the

inconveniences because they have ed commedia says pushed to an extreme and

yet this order still survives in large part because there's such value out of

it attentional so what abut smaller scale

that's why digital minimalist could end up better off is yeah it's it convenient

sometimes not to have all these apps but the value you get out of beads so

intentional about your technology can be so satisfied that it swaps out all those

minor inconveniences and the thing that I thought was really cool is as you talk

about going on your 30-day digital purge is that you know obviously just don't

you're saying like don't go cold turkey and then bring it all back it's really

about thinking what have I missed and what am I going to replace this with

I have always been a physical book book person and even I mean I tried a Kindle

for five seconds and and even an iPad but I always like holding a physical

book and I think the reason I really like it is I feel like I am immersed in

it and that when there's technology that's underlying it then I can be

distracted quite easily what is it that people are bringing back into their

lives that they hadn't thought about in a while that will help them bridge the

gap between what they had and what they will have well at a logue leisure is a

big part of what people rediscover would they do this 30-day decluttering and by

the way I used to turbulent very specifically instead of detox because to

me it says mystery the way that the digital community has appropriated this

term detox it's a real perversion of the actual media of this term right it comes

out of the substance abuse community where a detox was you you break the sort

of addictive compulsion to use something as the first step towards building a new

life that doesn't have this in it anymore and yet in the digital community

we have this weird notion of a detox we're like okay here's the idea we take

a break they go back to what we were doing before which baffles people who

are used to this term from before and so I used to turbulent because it's not

about taking a break it's about completely changing so during this

30-day process where you're away from basically all of these technologies

before you rebuild your life analogue leisure is one of the big

things that people report back to be is that they rediscovered things as simple

as going to the library and getting a stack around the books like okay I now

get to go home and read these you know that and errata but I might like

something I might not others and it just kind of seems interesting that I have a

weekend afternoon here that's something we were all used to but we've lost

getting back into hobbies is a big thing for people and physical hobbies there

was there's something really interesting about that to me that there was

something about whether it's a gardening project or some sort of home-improvement

project that that was very satisfying well this is something I really

discovered working on this book is that there is a difference between even a

skilled digital activity at a skilled physical activity and a lot of it is the

way that our brains have evolved because we're a tool usage species is that what

our brain is set up to do it craves is manipulated the physical world at senior

attention manifested concretely that's what you use your hands and you you hit

the stowed right and you build the arrowhead and you could see that you've

built something new you had to detach it and you changed the physical world we

really need that and it's held recently we always had that because almost any

activity you did was going to be something in the physical world you're

making something you're building something you were repairing something

and so people find great pleasure when they get back to that they had forgotten

how much joy they used to got out of that and they were unaware of the degree

to which they had pushed almost any physical interaction with the world out

of their lives and replaced it with just an interaction with a digital stream

when you think about the the minimalism you also include you not only YouTube

but streaming media and I found that interesting cuz I was like hmm what why

is that because is that just because of the binging yeah actually my readers are

the ones who pushed that odd to me so what I did this original experiment I

had a list okay here's what I mean by technologies in your personal life and I

didn't have streaming media on it because I know the me it was kind of

confusing like is it TV or not TV I mean we have it come through our TV and it's

sort of maybe it's that the same as TV it's kind of the same thing and and left

three young kids we don't watch a lot of TV I mean we don't have a lot of free

time so did it really occur to me but the two push backs I got was you need to

add streaming media to it and it was because of the binge eat people were

using this as a way to not have to actually engage with the world or the

selves with their own thoughts and the video games my radar at all but a lot of

young Ned wrote it it said that has to be on this list so those are the two

things that I learned are having a big effect in people's lives I don't even

really realize about if you're not a bender should you still strip that away

yeah you don't have to be my original rules it's like if you're someone like

me like my wife and I might watch 30 minutes of TV at night or something like

that if we have time I didn't see that as being particularly troublesome but

people who were younger than me who had more down time let's say that we're

feeling it more streaming media they wanted the bad they pulled off though I

got a clever hack that I would say four or five different readers came up with

the same thing which is they had a rule about streaming media during this period

what is it they couldn't watch it but the rule was they could only watch it if

they're with someone else yeah I noticed that that there was like if I'm by

myself I'm sort of fall prey to that with

someone else and it's just a social I'm with someone else for watching to show

it social so I think that was a good compromise for a lot of people that's

excellent um what about the group of these young of these younger people who

are prone to having more anxiety and that the suicide rate is up and I'd

heard that but when I don't know why it just struck me as I read it in the way

you put it in context to me so awful and depressing and what can we do to

actually snap out of that horrible downward spiral well the good news is

there is a lot of pushback happening let me essentially what has happened with

that young generation Generation Z is that the data is starting to get so

stark that it's now crossing into public health crisis territory and now the

signal is beginning strongest and literatures become more robust is that

we are seeing a sharp rise and anxiety and excited related disorders as well as

the corresponding hospitalizations for self-harm and suicide attempts which is

what tells us this is not a self-report in effect a bug that generation and it's

a hockey stick graph if you're looking at your board and incidents of these

exciting exciting really disorders the corresponding hop to hospitalizations

it's like right at this point that it became standard for someone who was

young to have a smartphone it really rises

really really fast and I mean think about that like if you were 15 16 17

years old where you do have a natural anxiety about social intercourse you

have a real fear of missing out that it's like it preys on this almost

teenagehood in such a major way yeah if you're feeling like that and or you feel

like you're a parent and you're watching it what steps do you think that they

should be taking well so what I've here it is that there's there's a growing

unease above the young people themselves so they recognize this they recognize

this is a problem and they don't like it and what you really need in this

situation is you don't need a wholesale culture change of thus it's that okay

everyone has to stop using these things what I'm hearing and what I've heard

other people who really working on this issue closer than me Sade is we need

positive deviants which means if we can get two or three families it'll give it

school that don't let their kids have smartphones that will break the dam and

give the cover needed for lots more people not to do it and so I think the

schools need to get involved I think it is a public health issue but one of the

reasons I bring it up in the book is that it's also a canary in the coal mine

for those of us who are older right because this is a controlled experiment

you take the independent variable which is how much time do you spend looking at

a screed as opposed to interacting with the real world and you push it to an

extreme with that generation right because they push it to an extreme that

you and I would never get to where they essentially do all of their socializing

in their room all these green I know it's ridiculous like you see them at a

party like someone said to me oh it's like my kids bar mitzvah everybody was

on their phone not actually doing the party this was my teenage years was the

the the social navigation of are we cool enough to go to this party of trying to

read the room which is good trading but it's a great experiment like let's push

this independent variable to an extreme and see what happens and there were cede

extreme negative results so that's a that's a hit for the rest of us there

maybe not as isolated as a gin Z teenager but it might explain this sort

of background hub of anxiety that so many people feel is that we're just

getting a watered-down effect of this thing that we're seeing when we look at

the group that's pushing it to an extreme the key issue you write is that

using social media tends to take people away from the real world socialising

that's massively more valuable so this is the bar situation yeah what is it

that face-to-face communication delivers well our brain is primarily a social

processing computer and there's a ton of neuronal hardware that is optimized for

actually reading the Ritz Tremec use that you see if you're actually in a

physical analog conversation so it's looking at small changes in facial

structure it's looking at body language there's an effect called limbic

consonants where I'm actually going to start to try to match some of the

rhythms and intonation of your voice so that there's more of a connection there

these are huge parts of the brain that are working on how do I sit here with

another person and navigate this back and forth interaction I'm doing

something called mentalizing which means okay now I'm also simulating your braids

in my brain so that I can essentially run experiments on my braids as to how

will you react if I say this or that right that's also going on when you're

interacting with someone face to face so we have all of this hardware that's

optimized over evolution to handle something that's incredibly complicated

which is human interaction almost none of that hardware gets used when the

interaction is digital and on a screen if it's just text-based or even worse

just a icon like a like button you see an account go out from 6 or 7 or I say

happy birthday mm-hmm on your Facebook wall

none of that uses any of that machinery and so you might be telling yourself oh

I'm so social I said happy birthday to 23 people this week but as far as your

brain is concerned you haven't talked to anyone how does that play out in a

workplace where there are so many remote employees I mean you remember when

Marissa Mayer got like her ass kicked because she's like no more working

remote maybe she was on to something where people did need to be in the same

physical space not every single day but more often than not to be more

collaborative to be more collaborative but also to avoid real large problems

that were coming out of misunderstandings because when you're

just it'll say email or slack based communication you're not getting any of

these social cues voice intonation and body language and so we have a really

hard time try to extrapolate that from text and so what happens is when you're

almost all doing text based communication is there's all these

Poisson their standings mmm like well Jill I think is mad at me or you know

right because you don't know you're you don't know how to put toad it's a just

text it so people get resentments people get really upset there's sort of false

the visions that are happy digs get heated and this is all because we're not

made we're social creatures that don't know how to socialize through ASCII

characters we have to have the analog component and so there is a lot of

pushback on remote work II and I think this is part of it

sherry Turkle the MIT professor you mentioned the book she's reported that

even and odd remote workplaces this is a problem with young employees because

they're uncomfortable cuz it's very hard right it's very hard to do interaction

which is why we're supposed to spend our whole adolescence practicing it we're

supposed to be you know hate in the party and try to read the room but

having these conversations if you don't practice you're not very good at because

it's incredibly hard what we do what seems easy to us there's actually really

really hard and so if you spit your whole teenage years avoiding that

communicating through ASCII instead of analog even if you're in the office

they're very uncomfortable talking to their boss face to face I'm hoping that

your book and more of the research that comes out is really going to prompt

people to have these conversations although there was only one thing that I

really had I had a pain in my belly when you said it which is you know I walk my

dogs a ton so I'm out and I walk and it's great but I think you don't approve

of the fact that I listen to podcasts while I do that well about a thigh

podcast so you could f initely left a podcast but the key is to have sometimes

when you're not I know that's what I'm gonna do solitude yes hello with your

own thoughts you don't have to always be alone with your own thoughts Kristen

you're lonely bit Franklin wrote about this at his and went back and found it

in his journals right and he talked about solitude is crucial but if you do

too much of it you're gonna be very unhappy you can't do no solitude if

you're never a load with your own thoughts it's problematic on the other

hand if you're always a load with your own thoughts like it's solitary

confinement that's not so great either so so I give you dispensation I can cut

down a little bit I think that's okay okay Cal Newport before you leave when

we started I said your best financial or career decision you said was actually

going to grad school going into academia what was your worst uh probably the

amount of student loads I took out as an undergraduate mmm I don't really think

much about it no why would you yeah yeah unfortunately this worked out okay

there's more for anything I was able that I was able to pay those back but

but yeah I mean it was so casual everybody a stillness

now but I was so casual back that I know you're so worried about it right and and

anyone could get it and any kid could get it now any parent can get it you

know the fastest-growing segment of people who borrow for education are

those over the age of 60 interested does that blow your mind or

what I mean the numbers aren't as big it's just that the pace is insane

there's so much money to be made there if you're the yeah and also like there's

so much so many like broken hearts and terrible stories that people over 64

like yeah I wish I could retire man sorry yeah all right Khalid I want to

bring you down yeah no upset No I love your books I

think that you are fantastic it's a breath of fresh air and for for those of

us who are feeling the pain of that pull it is a perfect antidote so thank you so

much for coming on the program well thank you I did it thank you so much to

Cal Newport I hope this really is helpful for you it was incredibly

helpful for me remember we dropped new episodes of Jill

on money every Tuesday and Thursday and in between those days just hop on to the

website Jill on money.com and you can buy my new

book it's called the dumb things smart people do with their money thirteen ways

to write your financial wrongs our music is composed by Joel Goodman Mark Taylor

sue is the executive producer we're distributed by cadence thirteen see you

next week

you

For more infomation >> Digital Minimalism with Cal Newport - Duration: 41:40.

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Edición Digital Houston 02/21/19 - Duration: 33:39.

For more infomation >> Edición Digital Houston 02/21/19 - Duration: 33:39.

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Why do Digital Transformations fail? - Duration: 1:37.

hey welcome to winning digital transformations, your 90 second leadership

perspectives. Did you know that 70% of all digital transformations fail

according to independent studies by McKinsey and the research group IDC. Why?

And, what can you do about it

The answer might surprise you. You see it's not about innovation nor is it

about just technology it's about discipline. Discipline in setting the

right goals and discipline in executing against digital transformation. You see

digital transformation is all about getting your enterprise ready to thrive

in the fourth Industrial Revolution that involves setting your goals correctly as

one of three things. Creating entirely new digital business models or creating

a digital core of operations of the enterprise or about digitally enabled

products. That is not automation that is transformation. Secondly, digital

transformation involves projects being executed with totally different

procedures and methodologies than has historically been done in the enterprise

that is missing and that's why I digital transformations fail.

So, what do you do about it firstly be much more disciplined in setting the

right goals success isn't about a few projects it's about systemically and

sustainably transforming the entire enterprise. Secondly, be much more

rigorous in reimagining and executing the transformation. Fix that and that's

how you will win Digital Transformation

For more infomation >> Why do Digital Transformations fail? - Duration: 1:37.

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TUTORIAL PARA ENSINAR GANHAR MONEY PLATAFORMA DIGITAL - Duration: 3:03.

For more infomation >> TUTORIAL PARA ENSINAR GANHAR MONEY PLATAFORMA DIGITAL - Duration: 3:03.

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Digital Marketing Ideas For Small Businesses in 2019 | Mighty Paw - Duration: 11:27.

He's not all sweet like he is right here, I promise you.

All right, hold on.

You go play.

So, what does Taz have to do with marketing?

Hi, Mike Mancini with PPCVideoTraining.com.

Today, we are starting a brand-new series called This is Marketing: Great Marketing

Examples.

These are ones that I think a lot of people really like to see good examples of marketing

that anybody can do.

It doesn't have to be somebody with a Fortune 500 company budget.

It can be a small mom-and-pop shop in their garage, and these are things that really,

really stand out and are great examples of how to market your business, especially nowadays

online in the digital world, and today's example I'm going to show you right now what it is.

So this is what we're talking about today.

This is Taz.

Taz has been in our household now for not even quite three days, but you can probably

imagine, and for those of you who are a little too young, Taz, the name Tasmania devil, truly

fits this guy.

He is not all sweet like he is right here, I promise you.

All right, hold on.

You go play.

So, what does Taz have to do with marketing?

Well, for those of you who have animals know, it's a huge expense.

I mean, depending on whether you guy or you adopt, you have food, you have kennels or

crates or toys and vet bills, and it just all adds up.

Now, we had a dog that previously passed away a few months or about six months ago, and

we waited a while and we decided now was a good time, but we had a lot of the stuff,

but you just start going back over and we had a full-grown dog.

We didn't have a ton of toys because he just preferred ... You're going to hear that a

lot throughout this video, his little squeak toys over there.

We didn't have a lot of toys for a puppy, so we went out and we bought a lot of those,

and there were some other things.

Now, there's a company, and they are called Mighty Paw, P-A-W, .com.

Now, I found them online because I was buying something I believe on Amazon, and I saw their

company as suggested that I might like this product, and I'm going to show you what it

is.

Okay, so here was the Might Paw Smart Bell 2.0.

This is a little bell that you plug into the wall and then you put a little activator over

on the door, and what happens is when the dog has to go outside, it helps let them tell

you that they need to go versus the barking, and we had a dog that used to bark, which

was fine, but at four o'clock in the morning that's the last thing you really want to hear.

It was a great product.

I thought it was a great idea, and I'm like, "You know what?

30 bucks, we'll try it out."

So I go ahead and I order this product, and we get it and we still have to train him how

to use it, but I'm like, "It's just a ... " It was a cool, little gimmicky type product,

and honestly I could see how it would work, so I'm excited to see if we can do it.

With that said, as soon as I opened the package, this falls out: chew toy, free.

Underneath it says, "Not even kidding.

MightyPaw.com," and then it's got the address, the URL to go to, and being in marketing,

I'm just like, "That's just genius."

They know that this initial product is for potty-training a dog, which usually tends

to say this is a new dog, young dog, new dog, and this is a good opportunity to try and

get them in our funnel.

Even though I've already completed the funnel, but they're trying to get me kind of in their

ecosystem to stay there, and like I said, you're already spending already all this money.

We bought new toys and treats and everything like that, and I'm like, "You know what?

A free chew toy?

Sure, why not."

So I go to the website, and I sign up for this free chew toy.

Now, they're very up front about it.

I don't know what kind of chew toy it is.

I have no idea anything about it.

All I know is that it said it was going to be ... it could take up to 30 days to receive,

which is fine.

It's a free chew toy.

It's not like I'm going to be waiting every day for it to show up, and they tell you that

up front.

Like I said, we don't even know what it's going to be, and I might update this later

and let you know when we do get it, but the idea of not only they got me through one funnel

with the doggy door bell, but now they just throw in this, just a little business card

that says, "Free chew toy, go to this URL."

Now they got me as an initial purchase.

Not only that, but they got me into another funnel by going to their website, getting

basically essentially this is their lead magnet, they got me into that one, and then they started

sending me percent off coupons and putting me in their email list.

But while I was on their website, I started looking around.

I'm like, "Oh, they've got some great leashes and harnesses and stuff that I probably would

have used with either dog had I known they exist."

They've got kind of some niche-y products, and I thought, "That is absolutely brilliant."

Even though I'm in marketing, I literally am going through this.

I'm filling this form out on their website going, "Oh crap, they got me.

They totally got me."

It was funny because I realized it was happening while it was happening, and I just thought

it was a really, really good idea.

So once I signed up for their free toy, like I said, they were very up front.

It's not something that they're going to drop everything to send out a free toy.

They said, "You'll receive it within the next 30 days."

Then they sent me this email, Mighty Paw, by dog lovers for dog lovers.

"What up?

I'm Barley."

And it talks about Barley and joining their family, and then it lets me know what to expect,

okay?

I can basically join the rest of their Fur-ling Fam that here, and I click on that and it

takes me to their Facebook page.

There are a lot of dog people who are just all in with everything, right?

They do the doggy day care.

They don't leave their dogs at home.

They take them to a day care so they can play.

It's a huge, huge, huge industry.

So what they're trying to do is they're trying to get you involved in everything.

They've got me on their email list.

Now, they're trying to send me to their Facebook page, Mighty Paw, by dog lovers for dog lovers.

Post questions, share pictures and videos, and connect with other dog lovers.

Welcome to the Mighty Paw family.

Now, this is brilliant because people love to share pictures of their dogs and videos

and things like that, and cats obviously.

Look, there's 1,500 people in this group.

Hold on.

I'm going to have to pause and come right back.

Okay, crisis averted.

Just couldn't get to his treat.

Anyway.

So, you can get to their Facebook page, and they're putting you in that ecosystem as well.

Then in the email they're talking about what to expect.

In our next email, they're going to give you their best bag of tricks to tackle any situation

a new dog owner usually ugly cries over.

Okay?

This is great because they already know I'm a new dog owner.

I'm trying to buy a potty-training device, and I just got a free chew toy, okay?

So they are literally just continuing the journey.

Now, they're not asking for anything here.

They're not asking for a sale.

They already got a sale, but what they're doing is they're starting to basically nurture

me along, and if they're smart, and I have a feeling they've got some pretty smart people

working on this, then eventually what's going to happen is they're going to show me some

more value.

So, in the next email, they've already told us they're going to give you the best bag

of tricks to tackle any situation a new dog owner usually ugly cries over.

I'm assuming that's probably going to be some sort of training trick or tactic.

Now, whether that's just something to do or if they talk about walking a dog, they can

obviously let us know about one of their dog leashes or dog harnesses, and they can tie

a product in that way.

Or, they can continue to give me this great information, and then after about five or

six emails, maybe even four, they hit me up with an offer.

"Hey, take 30% off any one of our dog leashes," because maybe their dog leashes tie into one

of the trainings.

Okay?

See how that works?

This isn't costing them anything, other than the free dog treat, which is a really cheap

and easy way to get targeted, targeted people into your funnel, and dog people have expendable

income usually.

These things are so expensive that a few dollars in shipping and just a tiny little dog treat

or whatever dog toy it might be, it's probably maybe three, four dollars that they're spending

to get me in their ecosystem as a previous customer.

They're probably only spending maybe three, four dollars to get me in that ecosystem,

and depending on what kind of dog person you are, we can spend a lot of money on these

animals.

But also as time goes on, we can continue spending even more money, and not only that

but we buy products from them, then we can refer people because these products are so

great, like the doggy door bell, and you see how this just snowballs.

So this is not a situation where this has to be a Fortune 500 company with an unlimited

budget.

Literally, I already purchased a product.

They made a profit on that.

What they're doing is taking a little bit of that profit to keep me going and keep buying

products from them.

So I bought the doggy door bell.

They sent a business card, which is pennies.

Then they had me sign up for their free chew toy, and they're going to send that to me

and pay for the shipping on that.

So probably the profit that they made from the doggy doorbell more than covered a few

bucks for a business card combined with the shipping and the actual chew toy itself.

It takes a little bit of time to craft some emails, and guess what?

You have this marketing ecosystem now where they can just churn and churn and churn, and

they can literally just keep sending me these great tips on how to train the dog, on how

to potty train it, whatever it might be, and then they can also offer me complimenting

products that would help me do that easier.

Okay?

We have a very frustrated pooch right now.

I'm not paying attention to him.

So that's this week's example of This is Marketing.

Just a great marketing example.

Give them a shout out, MightPaw.com.

Excellent job.

I look forward to seeing what you guys have coming next.

So if you'd like to see some other great marketing examples, click the video right next to us

and you can continue on in that journey.

Otherwise, if you enjoyed this video, please like and subscribe to our channel or share

a video with someone who might find it interesting.

Or, if you or someone else you know is in need of PPC or Google Ads services, please

forward our information to them.

We'd love to help.

Thanks for stopping by.

For more infomation >> Digital Marketing Ideas For Small Businesses in 2019 | Mighty Paw - Duration: 11:27.

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Xerox® Services: New Thinking for the Digital World - Duration: 1:14.

Meet Sandra, she runs marketing.

And Nick, Chief Information Officer.

They come from very different worlds,

but they have one thing in common.

They know companies that deliver the

best customer experiences

and have the most productive

employees are winning.

Xerox is helping organizations

reinvent their customer experiences

and redesign their work environments

with an intelligent suite of services.

Automating document-intensive processes,

accelerating new customer acquisition,

onboarding

and retention

through hyper-personalized,

responsive

and multichannel communication.

Reinventing customer communications

so they're insightful,

integrated

and personal.

And transforming the workplace

so that employees

can be more productive

every day.

Now, response rates for Sandra's

communication campaigns

are on the rise.

And Nick's work environment

is more connected,

efficient and secure.

It's new thinking for a digital world

with high expectations

from your customers

and employees.

For more infomation >> Xerox® Services: New Thinking for the Digital World - Duration: 1:14.

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"This Will Instantly Improve Your DJing" - Phil Morse DJ Vlog #16 - DJ Tips - Duration: 2:42.

For more infomation >> "This Will Instantly Improve Your DJing" - Phil Morse DJ Vlog #16 - DJ Tips - Duration: 2:42.

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Mala Agatha - Kelilip Angen (Official Music Video) - Duration: 5:04.

For more infomation >> Mala Agatha - Kelilip Angen (Official Music Video) - Duration: 5:04.

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ADLON - Wie Sie Ihren Digital Workplace mit Microsoft 365 gestalten - Duration: 1:38.

For more infomation >> ADLON - Wie Sie Ihren Digital Workplace mit Microsoft 365 gestalten - Duration: 1:38.

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Hvordan sikrer topledelsen de rigtige kompetencer til digital transformation? - Duration: 1:45.

For more infomation >> Hvordan sikrer topledelsen de rigtige kompetencer til digital transformation? - Duration: 1:45.

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Hannah Chan-Edwards, BSc (Hons) Marketing (Digital) student - Duration: 0:35.

For more infomation >> Hannah Chan-Edwards, BSc (Hons) Marketing (Digital) student - Duration: 0:35.

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60 Digital Nomad Online Course Launch v2 - Duration: 1:01.

Kate here from the remote nomad and I want to share with you my journey of

working remotely while traveling the world through the last four years.

This is us driving in Thailand on our way to a cafe.

I've traveled to over 25 countries around the world and I want to take you on the journey to places like this

Now it's time for you to experience the freedom of working online and

traveling the world which is why I'm so excited to share the opening of my

signature program work online and travel the world. It's gonna take you from where

you are now to successfully working online so you have the freedom to work

from anywhere in the world. Doors are open for a limited time so make sure you

get in before they close. Your journey starts now.

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