Thứ Năm, 29 tháng 11, 2018

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one of the military because my dad did 20 years. I figured it's time I start

using my mind and said use my body I

really do want to work at the VA doing Human Resources. I feel that if I could

help the needs of veterans that that could transition back into the community

not having as many homeless vets and having employed vets. My name is Braden,

invest in me and you'll be investing in our community.

For more infomation >> It's A Maverick Market- Braydon Gear | Colorado Mesa University - Duration: 0:35.

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Old Dominion University campus closed due to report of an anonymous threat - Duration: 2:40.

For more infomation >> Old Dominion University campus closed due to report of an anonymous threat - Duration: 2:40.

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University Of Sialkot Invit Me For Concert VLOG - Duration: 10:11.

Oh My God

For more infomation >> University Of Sialkot Invit Me For Concert VLOG - Duration: 10:11.

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Melania Trump talks about opioid addiction at Liberty University - Duration: 2:05.

For more infomation >> Melania Trump talks about opioid addiction at Liberty University - Duration: 2:05.

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American Language Center - University Fair 2017 - Duration: 2:07.

I come here because I want to improve my English. Now I am learning English here

in UCLA Extension and I'm going to UCLA's law school.

I'm very interested in the UCLA Social Science Master's degree.

We have about six international students out of 20 students so far. We're looking

to recruit more. We welcome international students to our program. Data science,

which is a really hot field right now. Engineering management is another one

that it's a hot field, and our mechanical engineering program. I am a lawyer from

Brazil and I went through the program. I'm biased to say anything, but it's a

fantastic program. It gave me the skills that are life skills that I can use--I do use

on a daily basis. We have a center for international education and we pride

ourselves on having outstanding student services for our international students

so they can get a lot of attention at our University. We're a global community.

A lot of our students are super friendly and love talking to international

students. And I make so many friend here. For language it's beautiful and very good.

I think if she wants to learn English and get a very great improve, they need

to come here. This is very good for study. Very, very good for study

For more infomation >> American Language Center - University Fair 2017 - Duration: 2:07.

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Montana State University looking to boost disability program in Bozeman - Duration: 2:09.

For more infomation >> Montana State University looking to boost disability program in Bozeman - Duration: 2:09.

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11/28/18 3:41 PM (7034-7106 Loyola Marymount University Dr, Los Angeles, CA 90045, USA) - Duration: 5:00.

For more infomation >> 11/28/18 3:41 PM (7034-7106 Loyola Marymount University Dr, Los Angeles, CA 90045, USA) - Duration: 5:00.

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University of London | Wikipedia audio article - Duration: 46:28.

For more infomation >> University of London | Wikipedia audio article - Duration: 46:28.

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Mr. Burns A Post-Electric Play | Colorado Mesa University - Duration: 0:16.

what happens to a pop culture narrative pushed past the fall of civilization

experience the dark comedy brilliance of mr. burns a post electric play at CMU

theater April 6th through the 14th

For more infomation >> Mr. Burns A Post-Electric Play | Colorado Mesa University - Duration: 0:16.

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University Health System: Teenagers & Mental Health | SA Live | KSAT 12 - Duration: 3:28.

For more infomation >> University Health System: Teenagers & Mental Health | SA Live | KSAT 12 - Duration: 3:28.

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University of Iowa student invited to Florida to witness history! - Duration: 0:55.

For more infomation >> University of Iowa student invited to Florida to witness history! - Duration: 0:55.

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HBCU Texas Southern University Evacuated After Bomb Threat | Heavy.com - Duration: 5:30.

HBCU Texas Southern University Evacuated After Bomb Threat | Heavy.com

The university was evacuated Wednesday afternoon after the Houston Police Department said there was a credible bomb threat made against the college Wednesday afternoon.

A Houston Emergency Center call taker received a bomb threat at approximately 1:40 pm that mentioned the @TexasSouthern University Campus.

The information was relayed to TSU and they are the point of contact for information.

HPD is assisting.

#hounews https://t.co/jJMvBqnMuz — Houston Police (@houstonpolice) November 28, 2018  .

It was reported a Houston emergency center call-taker received a bomb threat at 1:40 p.m.

that targeted Texas Southern.

Due to a threat received from Houston Police Department, classes at Texas Southern University are cancelled and campus is being evacuated.

— Texas Southern University (@TexasSouthern) November 28, 2018  .

Within an hour, the college reported that "our campus is under control and fully evacuated," classes were canceled and the university was coordinating with other agencies, it said to begin a search of the campus.

#TSU #TxSu #TexasSouthern Here's an update!! pic.

twitter.

com/G7tvPliJIh — TxSU BSM (@txsu_bsm) November 28, 2018  .

The university student newspaper's Twitter account began to post images of the evacuation and the subsequent shutdown of the college.

Update: Campus police have blocked off Cleburne Street from Sampson to Ennis Street Photos by Mikol Kindle pic.

twitter.

com/mjEjFLddg7 — The TSU Herald (@TheTSUHerald) November 28, 2018  .

Texas Southern University is one of the nation's largest historically black universities.

Founded in 1927, TSU has around 9,000 students enrolled and is home to 10 separates colleges and schools.

Some students asked where they were supposed to go.

The Houston campus has nearly 30 percent of its students living in on-campus housing.

The TSU Herald reported that a nearby Baptist church has opened its doors for students.

Update: Wheeler Avenue Baptist Church is allowing students who live in the dorms to wait for the campus to reopen.

3826 Wheeler St Houston, TX 77004 United States — The TSU Herald (@TheTSUHerald) November 28, 2018  .

Shortly after the TSU bomb threat, Grambling State University in Louisiana, also a Historically Black College/University, reported it too has received a bomb threat.

Bomb Threat in Grambling Hall, Please evacuate building and areas within 300 feet immediately.

Call (318) 274-2222 to report suspicious activity.

— Grambling State Univ (@Grambling1901) November 28, 2018  .

Grambling extended the threat to the entire campus just before 6 p.m.

It also canceled classes and said it was investigating an active bomb threat.

Texas Southern had classes cancelled because of a bomb threat and now there has been a bomb threat at #Grambling  .

Updates will be made as new information is received on this developing story.

For more infomation >> HBCU Texas Southern University Evacuated After Bomb Threat | Heavy.com - Duration: 5:30.

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English Department | Westfield State University - Duration: 2:07.

I mean I love English so I knew I wanted to be an English major,

but when I came here for orientation, I met with Professor DiGrazia.

And she told me about Persona and all the opportunities, and I was just immediately sold.

Right from the start when I became an English major,

the faculty, professors, students were so welcoming.

They made me feel comfortable in going to them if I had any questions

about what needed to be done or what was expected.

When I changed majors, I wasn't sure how I was gonna fit,

but you guys talked to me after class, made sure the work wasn't too heavy,

asked how I was doing, and just made sure that I was supported and comfortable with my change.

All of my professors have been so invested in my personal growth as a student,

that I feel like I really have support at this school if I need it.

Being a part of Persona is really amazing because like each year we produce a book.

It's so great to be able to read and collect and compile all of our classmates work.

Sigma Tau Delta is an international honor society for English,

and it's like an even smaller community within the English Department.

They have a lot of really great scholarships, they have internships,

and it gives you an opportunity to present at major specific conventions and conferences as an undergrad.

The faculty, the staff, the students, like I said,

are all willing to help, always wanting to get the best out of you

and are always there for you when you need them.

They're loving, they're supportive, they're kind, they're thoughtful,

they're dedicated, they want to teach.

Professor Nielsen's creative writing class is what really spurred me on to become a writer

and I don't think I would ever replace that experience for anything.

It's really helped me become who I am and helped me develop my skills.

As somebody who's going to be an English teacher in the future, I look up to many of them

with their ability to really understand what the student is trying to say

and to help them put whatever they need to say into words.

Sometimes I'm not comfortable with my writing, I'm still learning to be comfortable

and whenever I need help, they'll let me come to their office,

they look at my papers and make sure everything's going good.

Everyone is just so nice, compassionate, understanding, and welcoming,

there's not a friendlier place on campus that I've ever found.

I'm very happy that I chose to be an English major here at Westfield State.

For more infomation >> English Department | Westfield State University - Duration: 2:07.

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Apply for the 2019 Memorial University Award for Outstanding Self-directed Learning - Duration: 0:50.

Hey, I'm Matthew Downer recipient of the 2018 Memorial University Award for Outstanding Self-Directed Learning. This award celebrates

undergraduate students who take initiative and manage their own learning outside the traditional classroom.

I discovered I could combine my growing knowledge of neuroscience with my passion for sport to help athletes living with disabilities and

neurological conditions strive towards their goals. If you demonstrate originality and innovation in a self-directed learning experience of your own I

encourage you to apply to this year's competition.

Oh, I can't forget to mention, there's a $1,000 cash prize. Good luck!

For more infomation >> Apply for the 2019 Memorial University Award for Outstanding Self-directed Learning - Duration: 0:50.

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Nevada Weekly, University of Nevada, Reno, September 13, 1982 - Duration: 29:00.

Tim Jones: Good morning and welcome to Nevada Weekly, this morning. I'm Tim Jones,

Susan Haas is with us this morning in the studio and on this morning's program,

we're going to be hearing about the acquisition of a new machine which

analyzes just about anything you want it to and if you're proud about your

automatic watering system at home, wait till you hear about the irrigation

system that's just being tested by the UNR Agriculture Department, and also,

we're going to have something about your subconscious. One of the most important

things I think about being on a university campus, Susan, is the diversity

of people, projects, research that is going on. Three books have been

written "Subliminal Seduction", "Medius Exploitation", and "Clamplight

Orgy". Those are not the titles of x-rated triple bill at the drive-in. Those are

written by a student here at the University, Fr. Wilson Brian Key. Susan Haas: Dr.

Key has been spending some time at the University taking Spanish classes in

preparation for a move to Puerto Rico, which he's planning, and he was kind

enough to take some time off this summer from his classes to visit with Nevada

Weekly reporter Joanne Lasawsky and answer some of her questions. Joanne Lasawsky: Dr. Key,

I would like you to explain what is subliminal projection or persuasion and

how is it used today in advertising? Dr. Key: Okay, it's very simple, Joanne, we've known for a

very very long time that enormous prodigious quantities of information go

into our brain constantly from all of the sensory inputs. Very little of this

perhaps as little as one 1000 there were surfaces and what we call conscious

awareness or cognitive perception, things were consciously aware is going on, but

there's a lot of other stuff in our heads that can program us for various

kinds of behavior and as I say, this is not a secret it's been known for a long

time, I'm always fascinated at the United States as a culture as a media produced

culture. If you wanted to create in the Orwellian context in 1984, on purpose, the

first thing you'd have to do is convince everyone in the society that you're

going to work on that they all fought for themselves, that

they were capable of distinguishing between right and wrong, true and false,

moral and immoral, that they could not be manipulated. Now, with an extraordinary

job of that in the United States, with the help even of the universities and

this behavior is nonsense we teach in psychology. We taught everyone that there

are people who think for themselves. Remember the guy some years ago who who

smoked a cigarette, the cigarette for the man who thinks for himself, was very

funny because of the darn fool could think for himself be to quit smoking 20

years ago. This makes us extremely vulnerable, extremely vulnerable and the

dangerous part of it is we don't know. We think it's all a simple game played on

top of the table, very little of it's played on top of the table.

Most of what makes media work, the fifty billion dollars it was invested in

advertising last year. Most of what makes that an effective business investment, in

terms of the profit it can produce, is at the subliminal level. The cognitive

material actually is almost just like a shill. The girl in the bikini bathing suit,

simply get you to look at the billboard long enough for a skull and a bottle of

whiskey glass to get into your brain and lock in and produce what's called the

the Petzl effects, the delayed action response mechanism, very comparable to

post hypnotic suggestion. I'm always astonished in the United States quite

differently than Europe at the naivety of most Americans have towards the way

they perceive the world. They have a very simplistic view, you know, seeing is

believing. If you believe that you're all set. You could be you can be done with

almost anything anyone wishes to. Let's give the audience some examples of

subliminal techniques or lots of them in the various books on this, but here's one,

this is a two-page ad that appeared in variously in look life, it's an ad for

Benson & Hedges cigarettes as you can see. There are 14 people, yes, quite

complex. I think in the second book, medias exploitation, I devoted almost the

whole chapter to this, so a very complex ad. So this is an ad where over three

million dollars was invested in publishing this picture and it's a

composite picture, it's not a picture of a hockey hockey hockey players and

spectators. These are all actors, very expensive piece

production, there's in just in producing this picture there's about twenty-five

to thirty thousand dollars with the production cost, not in counting the

three million dollars it's spent buying space and which to display the picture. Now,

there's a lot of curious things in this but let me point to one, we've got a

slide where if you can bring the camera as tight as you can on that talkie glove

and you bring it up just a bit, you can see the word here the word

should have been Cooper this is the internationally registered trademark of

Cooper corporation in Toronto, the world's largest manufacturer of hockey

equipment, but as you can perceive can we go to the slide we can get this on a

slide the word is not Cooper the word has been retouched from Cooper into what

you can perceive quite easily on the television set as the word.. Joanna Lasawsky: Cancer. Dr. Key: Right,

It's fascinating that in a three and a half million

dollar investment in selling cigarettes, you would purposely put the word cancer

where no one is going to see it especially smokers we did experiments

with this particular ad and forty percent of the smokers we showed it to

we'd say what is that word, we use the magnifying lens so they could see it

very well and they'd say well Cooper, and I would say take another look,

yeah it's Cooper or they'd say by the I don't I don't know I can't see it it's

too blurred, now virtually plus one percent of the non-smokers had

trouble seeing it as cancer. It demonstrates what's been called

variously perceptual defense, repression denial, there a number of a body about

twelve different parameters of perceptual defense that have been

delineated in the various theories of psychology, fact that every human being

has a potential in the nervous system to hide from themselves information which

if consciously dealt with would scare the bejesus out of them. It would provoke a

great deal of anxiety and this is, was an example of people hiding the word

cancer. Now as this appeared in Life magazine look and the rest of the

publications, no one saw the word cancer consciously but that is a very powerful

symbol of death in this culture. That would register at this none conscious

level of perception or the unconscious, subconscious, need mind, file, and third

brain are a lot of words that have been used to discuss this. This would register

almost the speed of light in the brain and it would lock information about this

ad into the brain where it would be recalled perhaps three days, three weeks

three months later, and result in a product preference or brand preference

for a product like like tobacco. Now, it's an ingenious system and it's fascinating,

something new about this. We've practiced this type of media back to the 15th

century, techniques of this sort were used by people like Da Vinci, Titian,

Michelangelo was extraordinarily good at it, and nobody but the ad guys out there

hustling the buck were able to figure how to make this thing work in the

interest of profit and so forth. Here's a little curious one. This was an a

place mat in use at Howard Johnson restaurants, some 2,000 Howard Johnson

restaurants all over the North America, was in use for about six years and it

sold fried clam plates. Now, people go in they sit down, nobody reads clam plates,

except perhaps my students and as you can see, a simple thing. It looks like

ostensibly a photograph of the plate of fried clams,

little coleslaw, some parsley, french fries.

Now, if you've ever eaten fried clams, can you get a little tighter on those fried

clams? You can see quite easily, and I think this is very important, these don't

look like fried clams. Whatever they may be, they're not fried clams right. They

don't look anything like that. This is a painting. We had a number of artists

estimate how much this painting of a porthole and a plate of fried clams

across the production cost on this art production would have been between 10

and $15,000. It's a very difficult thing to paint and make the painting look more

real than the real thing. Now, once you know it's not real, it's not a photograph

of fried clam plate and those clams don't look like clams, look what they do

look like, we can get the camera in as tight as possible, well I put this transparent

overlay. The clams form the shapes of eight bodies and a large donkey involved

in what I could only interpret as a sexual orgy featuring all those lovely

things brought to us by things like playboy, bestiality, group sex and the

rest of the fantasies that make up reproductive behavior in North America.

Now, that isn't done for fun in and kicks, that's done as a good solid economic

motivation. This sells fried clam plates. Now, if we can

get that in again. When I take this what I took the overlay off, can we go back to

that once more? I want to be able to show the audience is able here here it is with

the overlay, now, when I take the overlay off you can perceive the eye of a donkey

here, the donkey's ear, they had the neck, the forelegs, and the back legs going

down to the feet here, and as I say, it's reproduced in the book the clam plate

My publisher was so taken with the whole thing that they decided it would

make it a delightful title for the book and the books done really well. Now, this

an extraordinary piece of art and it has power not just simply to sell you fried

clam plates, which are a high profit item on the menu at our Johnson restaurant. It

has another potential, a highly educational potential that could make such

things as bestiality, group sex also seem quite rational, quite reasonable.

I mean, you wouldn't even bat an eyelid at this, it's all stuff. Now, this suggests

one little drop of sand and the Sahara, 50 billion dollars worth of the stuff

that went into your brains last year. It sells you, but I have no quarrel with

that, the product, but it also can persuade and educate you into a variety

of cultural perspectives, cultural viewpoints which maybe have done as

grave grave mischief grave mischief especially when you consider that a

billion dollars worth of this material from my research over the past 10 years,

99% of alcohol beverage advertising incorporates these techniques and we

have an extraordinary ability to increase the number of consumers and the

quantities they consume in virtually any product area with extraordinary skill.

Now, in alcohol, this is created well the national suit of health tells us we're

now something like 12 million people who are alcoholics and they die, about 95

percent. Once a person gets into that, it's virtually impossible to get out of

it. It's a very terminal disease and a good part of it is induced by this kind

of advertising, which I'm fascinated no one such as the Federal Trade Commission

is those other nice people want to get into this. Joanne Lasawsky: There is no real legal no

legislation here? Dr. Key: Well, Yale law school did a research

hundred several years ago, it was published called subliminal stimuli on American

broadcast media. The research was sponsored by

senator Wendell Anderson in Minnesota, it's a legislative study and they

believe the Yale Law School people believe quite firmly these this is a

very clear violation of section 5 of the Federal Trade Commission Act, which is

the wheeler-lea amendment attempting to deal with deception and advertising, this

is a clear violation of that, this would have to be determined of course in

federal court, but on the surface it appears to be quite again a violation of

existing federal law. Now, the FTC has known about this for at least eight

years, I told them. Their legal division in the department receptive advertising

is a whole floor of lawyers that do nothing but work on deception and

advertising. They've known about this a long time and they've chosen not to do

anything about it and of course now with the president punch we have in the

nation's capital. It's extremely doubtful that anything will ever be done about

this, except more of it. If anything has happened in the ten years since I've

been writing these books, it's been a proliferation of this material. I taught

a course at UCLA several years ago and I had 90 students enrolled and half of the

work had agencies, their tuition was paid by their employers and they they were

pretty open budge, they frankly said well we're here to learn better how to rip

off the American consumer and I guess I showed them and t's a little disturbing

thinking initially I was exposing something and I become sort of a

training program for the advertising industry. Let's take a look at a couple

of, let's try this one for just a moment. This is about a five to six

million dollar investment by the Bacardi Corporation aside came out of Playboy. It

appeared repeatedly in every publication in America. Now, nothing but a glass of

what appears to be rum and some ice cubes bottled Bacardi in the background.

Can we go in tight on this ice cube? Notice this rather curious ice cube here,

the top of the domed head, the eye socket, the nose socket, the mouth of the teeth

in it, a skull symbol of death, gold and death, rich death I suppose, but

extraordinary thing to be putting in to a five and a half million dollar

investment in the marketing of a national rum brand. Joanna Lasawsky: Dr. Key, what can

the average person do to effectively cope with these daily subliminal

bombardments, is there anything? Dr. Key: Very little because if there's an answer to

this mess, it's an it's a politically it will be a politically generated answer.

There's a congressman and a an assemblyman in California. Congressman

Dornan from Los Angeles is planning to initiate something in the Congress next

fall, prohibiting rock music people from doing

subliminal embedding in rock music, but as I say, for the average person, there is

a degree, I try to talk about this in the books, you can protect yourself to some

extent by developing a greater sophistication about the perceptual

process. Most of what we've been told about perception is quite wrong ,it's

quite limited, quite superficial. This can be a defense of some

degree, but there's no perfect defense against that other than simply banning

it legally from public public use, as I say, it does appear to violate existing

federal law. Joanne Lasawsky: I want to thank you, Dr. Key. I think you've opened our eyes just a

little bit to this startling phenomena. Dr. Key: In good fun, Joanne and the time went to fast. Joanna Lasawski: Thank you

very much. Susan Haas: Our thanks to Joanna Lasawsky for reporting on subliminal advertising.

Next, we're joining Carol Morgan who's going to be telling us about an

irrigation system being tested by UNR's Ag department. Carol Morgan: A new concept in

labor-saving irrigation is being developed through the college of agriculture

near Fernley. The system called Agri-pop is being tested by two university

professors, Claire Mahana and Dr. W Miller. Professor Mahana: The main purpose for the this

type of a system is to facilitate the bearing or the lowering of sprinkler

system completely out of farm operation paths like for plowing, disking, planting

and also add worked for pasturing of cattle bringing cattle in without

ruining the sprinkler system. It's a direction towards automated irrigation.

Carol Morgan: Professor Mahana explains the control panels and mechanism of the irrigation

system. Professor Mahana: This panel right here is a control panel, which controls a river

pump for we're pumping water out of a Truckee River.

This is a river component and then this is a booster pump that pumps the water

from the base of the hill up 150 feet and pressurizes a sprinkler system to a

pressure of 50 pounds per square inch. The next panel is a palette showing the

control equipment that controls the for irrigation treatments. These are timer

clocks here which record the amount of time each irrigation treatment runs. This

clock arrangement here is a clock that you can set up to control and run each

of the for irrigation treatments that we're running. In addition to that

monitoring, we are monitoring the amount of water that flows on to each of the

irrigation treatments and you can see over on the right hand side here some

red scribes, which is a description or a recording of the amount of water and

flow per gallons per minute. These are the totalizing meters that totalize each

of the four treatments and total gallons applied per irrigation treatment. The

irrigation system is made up of a of this agro pop sprinkler which was

originally developed by Mr. Paul Andrew in Mindon, Gardnerville. This system is is

a buried system where this portion of the head right here is buried down the

ground 2 feet below ground surface. When pressure is put on on this one side of

the system the sprinkler system being buried will push this sprinkler system

up vertically five feet in this manner coming two feet out of the ground and

then three feet above ground surface. When the system is to be retracted, pressure is put on

the other side of this double acting cylinder and the system comes back down

such that this sprinkler head then is below the ground two feet. We would like

to demonstrate how this system works alive. We've simply hooked up a garden

hose to a pressure supply here and Mr. Warren Fink is going to demonstrate how

the the system operates. Okay.

This is in the supply mode, the sprinkler this is assist the direction of...

Okay and in retrack mode. Pressure is applied on the other side and you take a

bath. Joanna Lasawsky: There are daily breakthroughs in the world of biochemistry and here at

the University of Nevada, we'll be able to keep up with these amazing

discoveries with the help of a newly acquired instrument, a computerized gas

chromatograph mass spectrometer. The instrument is being housed here in the

School of Medicine awaiting the completion of the building across the

way, which will house a new biochemistry lab. This instrument is so sensitive, it

can detect sub parts per billion of a component in a mixture. It will greatly

enhance biochemical research on the UNR campus Dr. Glen C Miller. assistant

professor of pesticide chemistry at the agricultural college, has been working

with the instrument for the natural products laboratory. Clen Miller: To computerize

chromatograph mass spectrometer is one of the actually more sophisticated

instruments we have on campus. What it does is it take the complex mixture and

solution, it separates in the gas chromatograph into different

constituents, each constituent then comes out and goes into the mass spectrometer.

Part of the system where each compound is then ionized, sent through a series of

magnets, and detected on in the detector, this box back here. Each

compound that comes through is ionized into and give the mask the

characteristics of that particular compound. The computer then picks up

that information and tells you what the compound is and how much there is of it,

so in brief, what the instrument does is it they take the mixture, separates it,

identifies it, and tells you how much of each constituent there is. There

obviously limits to what kind of compounds you can put in a by and large

it's a very powerful instrument. Joanna Lasawsky: Dr. Miller, how will this instrument

serve the Agricultural College? Dr. Miller: The instrument is a very valuable addition

to the equipment in the College of Agriculture because it can do a varied

number a very great number of different tasks the work. I do have largely to do

with pesticides and environmental contaminants. It will take a mixture of a

pesticide say, for example, a pesticide have been applied to a crop, you can go

through and extract the crop for that pesticide and you can identify the pesticide

in it and find out how much that pesticide is on the crop.

Another example, we're going to use it for is the natural product we are

presently working on, a project in which we're trying to

identify different constituents in a series of plants that have potential for

producing energy or hydrocarbons on the Nevada lands. This instrument, again, will

be a very great aid in identifying those compounds telling you how much we have

it of each of them and what they are. Another member the biochemistry

faculty is working the area of insect waxes and hydrocarbons, what he is

expecting to do his project is very basic research and that he's trying to

understand how insects biosynthesize, how they make these different

constituents that they make. For example, he's looking in a housefly housefly

synthesize a chemical that attract houseflies,

the idea being that if you can control how insects are attracted to each other,

you can control the insect. Joanne Lasawsky: Dr. Ronald Pardini, head of UNR's biochemistry

department was instrumental in obtaining this machine for the university. Dr. Pardini: This

came as a really success story from one of the research programs and and we have

a research contract with the private company to develop an anti-cancer drug

to look at a particular plant that grows in Nevada and it turns out that that

whole thing is developed and we've have had some really good success in treating

cats and dogs and things and hope to treat people very soon and as a result

of that, this company has established an endowment with the university to support

natural products research and which is really what we're talking about when we

talk about plants and cancer services and that's what I think,

and that that endowment really contributed substantially to this

particular instrument and I'd say about 80% of the funds came from that private

source. The rest of the funds came from local people on campus and particular

the College of Ag contributed some and School of Medicine contributed some.

The vice president has been very instrumental in helping us gain funds

and the UNR foundation conceded to a grant we applied for. Joanne Lasawsky: Dr. Pardini, we

understand the instrument was purchased and added substantial savings to the

university. Dr. Pardini: Well, also this research has led us to do some collaborative work

with the Research Institute and they had a brand new instrument. They had this

instrument as a brand new instrument and they needed something more sophisticated.

This is really very sophisticated and will be just fine for our needs but

they have a lot much larger Institute and needed something even more

sophisticated than this and so they sold us this as they used instrument and it

was it was just like new. It's still under a new instrument warranty so we

saved some money on that basis too. A new instrument would cost about $180,000.

We got this for $125,000 and well it will serve the Medical School in many ways in

particular. It will enhance any pharmacological or biochemical research

program that's ongoing like the natural product research program. In addition,

there's some clinical research that can be enhanced by the use of this equipment

and that is in treating cancer patients. Often, it's important to monitor the

levels of blood and look at blood metabolites of people and so this

equipment will enable us to pull samples of blood from people that have been

treated with drugs and monitor the metabolism and distribution of blood in

their body and in the blood. In addition, I think it's going to have application

in areas like toxicology in relation to humans where clinical labs have to

identify somebody is in a coma, they've taken a particular drug and we

might be able to help in that regard for quick analysis and in addition,

toxicology labs might be interested, if for legal hearings and legal cases if a

person has any particular controlled substance like marijuana or LSD or

something like that would probably detect those levels in in human blood

and maybe even in, you know, other tissues I think from those stand points that

will contribute to clinical and medical kinds of research both at the basic and

clinical level and we've just recently preparing and will submit a note a lot

of the agencies out in the state beside those that are clinically related.

We'll send them to health care labs, we're sending them to companies that

need to do environmental statements like Sierra Pacific and so forth.

We've sent them to crime labs, toxicology lab, things like that and we're going to

solicit their business actually and solicit samples from them to come in and

use equipment because this is the only piece of equipment available now in

Northern Nevada and this capability should hopefully be a big asset to the

University and the community. Joanne Lasawsky: So, right here at UNR, with the help of this newly

acquired instrument we'll be able to keep up with the technological advances

in the world of biochemistry as well as serve the community. This is Joanne

Lasawsky reporting for Nevada Weekly. Susan Haas: We have to really commend Joanne for

mastering that term. What a name, computerized gas chromatograph mass

spectrometer. Tim Jones: Very good, and you already said it once already this morning. We should say that

it was purchased at a savings of $60,000 and we want to stress also that it's

available to police, hospitals, and other state agencies for their use as well.

Sorority rush is over, fraternity rush is over,

classes are beginning back here at UNR, and we want to tell you about some

of the activities coming up here at the University of Nevada, Reno. Before we do,

thanks for joining us this morning and we'll see you again in a couple weeks, Susan.

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Nevada Weekly, University of Nevada, Reno, September 7, 1981 - Duration: 29:01.

Mark Ross: Good morning. I'm Mark Ross with Nevada Weekly, and with me this morning is Dr.

Rodney Harrington of the chemistry department at UNR and Dr. Ilga Winicov

above the biochemistry Department. This morning we're going to deal with a

highly challenging subject of genetic engineering. This subject is also often

controversial. Dr. [inaudible], myself and people who aren't really familiar with the term,

could you explain for us what exactly is genetic engineering?

Dr. Rodney Harrington: Well, genetic engineering is as a name name says has two parts engineering,

which traditionally means doing something we want done. The genetic part

comes from biology. It has to do with a gene. Now, in order to understand how

genetic engineering works a little bit, we we need to understand something about

the gene and the context in which it does its work in a in a living cell.

About 30 years ago, it was first discovered that the carrier of genetic

information is a molecule called DNA and this is a very long string like molecule

that exists in the cell and it has written on it in a chemical language the

message that tells the cell how to operate and a unit of this message, we

might say, we would call a gene. Now, to give you an idea of the perspective that

we're talking about, if the DNA molecule were only 1/10 of an

inch in diameter, the amount of DNA in a living cell would be over 1,600 miles

long, but the distance compared Chicago. Now, this DNA gets compacted into a very

compact arrangement, if it were. If the 1,600 miles of string were wound into a

ball, it would be 10 feet 10 feet across, even if for no excess volume. Actually,

the cell isn't quite that efficient, it compacts to a ratio of about 10,000 to 1,

which means that our tenth of an inch string would get compacted into a ball,

maybe 500 feet in diameter, but this is still pretty awesome when you think of

that that the DNA then gets gets wound into this kind of a ball and it

still has to get read. Now, a gene a gene gets copied into another type of closely

similar type of molecule called RNA. The RNA molecule carries the message off

into the cell and in the process in the course of this, it gets processed. My

particular research interest is in the structure of the DNA itself in the cell,

how the the compaction occurs and the architecture of the DNA in the cell.

Ilga's interest is in the processing what happens after the message gets read, what

the cell does to it to compact the message and take it to a position in the

cell where where it can do its do its work. Mark Ross: You've recently developed a

research method here at the University and also some equipment to deal with

this highly complex architecture of genetic material. Could you amplify on

this for us, on your research, and the equipment? Dr. Rodney Harrington: Well, what we would like to do

of course is be able to see the nucleus of a cell inside see where the DNA is. In

scientific research dealing with molecules, we find ourselves a little bit

in the same position as the blind man and the elephant, five blind men all

examining a different portion of the elephant, comes to different conclusions

about what an elephant is. None of them are correct. If one of these blind men

could see the elephant stand off at a distance and see it of course then

there'd be no ambiguity about it at all. We can't see into a cell, our microscopes

aren't good enough. It's a fundamental law of physics at an ordinary light

microscope isn't adequate to resolve the level of detail that you'd have to see

to know where the DNA is being, is wound and the processes that are going on in a

cell. The electron microscope about which many people have heard, has the

sensitivity to resolve this detail, but unfortunately requires that the sample

be dried, this is this would be a little bit like taking a fish out of water and

deducing that it was a fish by completely drying it out and compressing

in flat flat plain and then trying to tell what the fish was all about. We'd

like to be able to see. This raises the question of how do we see? We, our eyes

are sensitive to light that's reflected off of an object. If you hold a hold a

piece of filament to a light and look through it you're looking at light

that's transmitted into the film, there's an additional optical property that we

don't ordinarily see with our with our normal vision. This this has a name that

makes quite a mouthful, it's called birefringence and many of you have seen

birefringence and if you worn polarized sunglasses and looked at the looked at

the safety glass in an automobile, you'll see a model defect what you're seeing is

birefringence and this is a manifestation of the structure of the

glass. Our interest is using this phenomenon to try to deduce something

about the intern- internal regions of the cell. Now, we can't see very well it's

we have a very bad case of cataracts. I mean, when we try to see inside the cell

with birefringence, but it's better than it's better than the traditional way of

feeling an elephant without being able to see anything at all. Mark Ross: Thank you. Dr.

Winicov, how does your research relate to this new technology. Dr. Ilga Winicov: My research tends

to be more in the functional line of genetic engineering, unlike Dr.

Harrington's who was talking who was talking primarily about the structural

aspect. Work in my laboratory is mostly directed towards seeing how that message

information that is available for the cell gets picked out or the particular

instance one of let's say it needs one kind of message to do one kind of a job

and then how is the cell goes around tailoring this particular message to fit

its function. Namely, if we have a piece of cloth, we can't necessarily see that

it's going to make a coat or a blouse or a jacket, but it needs to be tailed. Well,

the cell needs to do the same thing with the molecules. It needs to trim a little

bit here, add a little bit on another end before it can use it in for the function

that it was meant to you be used, and that's the

aspect of genetic engineering that I'm interested in, how the cell picks out

material, tailors it to use it properly for the function that it was intended to

be used. Mark Ross: Thank you. Also, where we know now that there are four million or so

diabetics in the United States alone and these people have to depend upon the

pancreas of cattle and pigs for their daily supply of insulin. How will then

this new genetic technology, all of this apply to diabetes and diabetics? How will

help them and also how will it affect the patient? Dr. Ilga Winicov: That's rather a complex

question to be answered all at once. First of all, for genetic engineering to

be able to use to be used in this context, you have to understand that by

genetic engineering, you mean you take out essentially a gene from a human cell

and in a controlled situation make that gene produce the product, in this case,

insulin, that you wish to use in a medical situation. By genetic engineering

methods, one can do this and having done this, there are obviously

the advantages that you spoke of. One of the advantages is that a human insulin

produced under those conditions is a hundred percent pure instead of being

only 97 98 percent pure, which is what comes when you get animal insulin.

Another case of course is that you have human insulin rather than animal insulin,

although it's compatible in the human system, it's still obviously better

because it comes from a human source. Then finally, of course, it's economics.

It's becoming increasingly more expensive to produce and obtain animal

insulin, while if you can do it in the controlled situation by genetic

engineering methods, it's going to become cheaper and therefore more easily

accessible to people who need it, and it's up currently in production in

several pharmaceutical companies. Mark Ross: There's been a lot of talk over the past year or

so of a new quote-unquote miracle drug of interferon. I know that it has been

used with some success in cancer therapy, but that there have been some problems

with impurities and expense and I'd like you to talk to us about interferon, if

you would and maybe other miracle drugs. Dr. Ilga Winicov: Expense is certainly a very major

consideration as far as interferon is concerned because it's a component of

cells that's produced in very very small quantities, so you have to have huge

amounts of material to be able to purify any of it to be even tried for clinical

trials or in laboratory procedures. By genetic engineering methods, once you've

isolated the gene for interferon, you can again put it in a laboratory condition

and essentially manufacture it by industrial methods to give you the kinds

of amounts of material that you need for, both trying it in laboratory and for

human trials in clinical situations. It is only one of the many things that are

being worked on in this kind of situation. For instance, the human growth

hormone that's very important that again it's produced by cells in the body in

very small quantities and to obtain it, you need much different kinds of

methodologies that we had available until now until essentially genetic

engineering came into play, where which gave us the capability of isolating

these things in the kinds of amounts of material that one needs to work with it.

Does that answer your question? Mark Ross: It does. I have other thoughts on it, which for a

long time it were it was the chemical a part of the community, the chemists as

such who were developing new drugs and all. Now, I understand much of this will

be coming from biology, the biochemical areas of science, which is the area that

you more or less to deal in. Is this correct? Ilga Winicov: Yes, I believe so because there

are many aspects of Medical Sciences, which involve both production of drugs,

production of vaccines, which have now become much more accessible to

manipulation and production because of the genetic engineering techniques. For

instance, hepatitis vaccines for years have been a great problem because one

could not produce that kind of vaccine. Now, having the genetic engineering

techniques where you can take essentially parts of the virus, multiply

it and then produce vaccine towards a component of the virus, make it a must

less dangerous procedure and therefore much more amenable again to industrial

production. Mark Ross: Thank you. Dr. Harrington, the National

Institute of Health estimates as many as 13 million Americans suffer from genetic

diseases and another statistic is six percent of all newborn babies suffer

from genetic problems. How will this new technology help in that area of genetic

diseases and with the newborn babies? Dr. Rodney Harrington: Well, that's perhaps a little more more

distant in the future, but it's a it's an area that's literally within our grasp

as we learn more about the fundamental nature of genes and how they operate in

cells. This is why I think basic research such as the type that that we do here in

our university labs is so important. We just simply because of the complexity of

the problem, we just simply don't understand how genes work, we're not able

yet to take a gene out of a human self, modify it, get rid of those qualities,

which lead to a genetic disease and then put it back into the cell in a in a

reliable sort of way. We we have to know much more about how the cell operates at

this level before we can do that, but when you stop

to think about how fast things have progressed in the last few years, I'm

very optimistic that the that this sort of technology will be within our grasp

and in a relatively short time. Mark Ross: What are some of the diseases that are related to

genetic genetic diseases, shall we say. Dr. Winicov, you had mentioned

hepatitis, are there any other...? Dr. Ilga Winicov: Well, hepatitis isn't really a genetic diseases

as defined because here, we were talking about producing a vaccine. There are

genetic diseases where you have a protein or an enzyme whose function is

necessary for the proper functioning of the body. If that protein or enzyme is

not made or is made incorrectly, it is going to lead to a disease uh there are

such things as a blood disease, which is called thalassemia uh whereby you do not

make sufficient amounts of hemoglobin, which carries the oxygen in your body

and if you have an improperly made hemoglobin molecule and obviously you're

not going to have proper oxygenation of your body. This is a genetically

inherited disease, it's controlled by a gene in the DNA, which sometimes may be

absent or sometimes will code for an improper protein, okay this would be an

example of a genetic disease that I suppose you would talk trying to direct

your questions back. Mark Ross: Also, Dr. I'd like to direct this question to you which is

about genetic agriculture. We're in a state the state of Nevada of course that

relies heavily on agriculture as our number one or one of our number one of

our big industry shall we say and what are some of the genetic some of the

applications of genetic engineering from an agricultural viewpoint? Dr. Ilga Winicov: I think just

like in medicine, there's been a great deal of excitement in agricultural

aspects of research regarding genetic engineering.

Some of the more obvious aspects of it has to deal with things like making

plants capable of nitrogen fixation, which is something that they normally

cannot do, you have to obviously use a great deal of nitrogen containing

fertilizers and it would be a great deal of advantage for the plants to fix

nitrogen from the air for their growth purposes.

Another aspect, would be genes that would control drought resistance of interest

in state like Nevada. Other aspects would be as well shall we say genes that carry

or well this is kind of agricultural related, but genes that would control

insect hormones as long-range goals for pesticide type for control of insects,

and one of the biggest things I think in genetic engineering is that it has now

given scientists a tool whereby they can take a gene from one kind of a plant or

insect and transfer to another kind of a plant in particular, which

normally would not be possible with the kinds of barriers that one can in cross

fertilization of different species of plants, so there's a great deal of

potential in that area. Mark Ross: Speaking of insects and agriculture, in your opinion

or your knowledge now, do you know has anything been done for something like

the Med fly, say possibly tailoring a gene for that?

That's pretty topical. Dr. Ilga Winicov: Well, nothing that I know has been done for it, but there

med fly like any other insects have hormones called pheromones, which are

attractants. Potentially, one could isolate a gene that produces this pheromone, make

it in laboratory in large quantities, and I suppose put it in areas that would

attract the med flies or like any other insect,

and thereby, catch them and control the population. I think this is the general

aspect of pheromone production and insect control that that's of great

interest to many people many laboratories and many investigators. Mark Ross: So,

for now though as far as med flies concern, we'll just have to probably keep

on spraying. Dr. Harrington, in any scientific research, I think there's

always considerable dialogue on the ethical questions involved in research

in genetic engineering itself. I feel that there are many ethical questions.

Could you share your views with us on some of these questions? I won't go into

the questions themselves, but just basic questions of genetic engineering.

Dr. Rodney Harrington: Well, genetic engineering of course opens up a lot of some new some very old

ethical questions that have actually been around ever since mankind started

any kind of technological advance. Genetic engineering poses a number of

rather peculiar special questions again many of these questions aren't aren't

new as far as the subject of genetics itself is concerned. One aspect of the

problem has been is the research safe safety in the laboratory and there have

been very stringent safeguards, most of which we found in the course of time

were much more stringent than they needed to be. Most of the research done

on genetic engineering is done with very enfeebled bacteria that simply can't

live outside the rich environment of the laboratory. Beyond this though when you

get into the question of modifying genes, changing people, changing the genetic

characteristic of people, plants, and animals like you get into into very

major ethical questions as scientists. I personally subscribe to the point of

view that it's our obligation to keep the public

keep the rest of the citizenry informed of what we're doing and the implications

of what we're doing. I don't think as a scientist I'm any more qualified to to

make ethical judgments and in fact the one thing that it makes me really

tremble with fear is the concept of ethical judgments being made by any

small small group of people. We've had we've had that the debate on eugenics

has been around for a long time. We fought a world war against the society

that proposed the experiment in genetics. The human race blunders along and it saw

it deals with these problems and what seems like a very inefficient way. We

debate, we point with pride, we view with alarm, but as we have in the past we

generally manage to to survive, we managed to solve these ethical questions.

Personally, I'm much more at home and comfortable working in areas in this in

the context of the university where where the research is open, where it can

be constantly viewed by by people in the humanities, by artists, by students who

often as we all know ask embarrassing questions. I think it's very important

that we keep this whole question open and and and let everyone have a have a

have a say on the ethical matters. I'm not pessimistic or fearful that that

we've opened a can of worms, it's going to it's going to do us in. I would only

be fearful in this way if if a small group of people, scientists, or anyone

else proposed to make the decisions as to as to how genetic engineering might

be used to improve the human race then I would be very concerned. Mark Ross: I think

basically the genetic research probably justifies the questions to begin with. We

need to do the research. Back to your research programs, doctor, here at the

University. How are they supported? Would you? Dr. Rodney Harrington: Most of the research in the areas

that Ilga and I do are supported by one or two federally,

the National Institutes of Health and the National Science Foundation. My most

of my work is supported by the National Science Foundation, my work on the

structure of the genetic material. It might it might be worth pointing out

that these research grants that we get are very highly competitive things,

they're not automatically given as a matter of fact. Both of these federal

agencies fund only only 40% of those proposals that are deemed worthy of

support by a peer-review process of other science. Only 40% of fundable

grants actually get funded and I have no idea what the percentage of grants that

are received by the agencies that aren't considered worthy by the panel's of

scientists and and industrial university scientists that that make

these value judgments, but it's a very competitive process and seems to work

very well, it's a filtering process. Mark Ross: That in itself would be interesting,

applying for your particular type of grant. I understand that your grant

itself was a forty seven thousand dollar grant. Is this considered an acceptable

figure in terms of what you're trying to do your research? Is it a drop in the

bucket? Dr. Rodney Harrington: Well, it's adequate. It's a drop in the

bucket compared to the experiments that I can visualize, but everyone would have

that experience it's about an average science grant for the National Science

Foundation nationwide. Mark Ross: What role does the state say the state of Nevada play in

participating toward the grant? Is it more on a federal level? Dr. Rodney Harrington: The money comes

from in the federal level. The research is done using facilities provided by the

University and in return for which the University gets a percentage of the

grant, which is called an overhead an amount and this is supposed to

compensate the university for its for its additional expenditures. Now, as a

matter of fact however the the grant does does bring a net influx of money

into the state in addition to what the university gets

in its overhead. The grant does create jobs. It's providing the support from one

student and a full-time technician at the present time. Mark Ross: Dr. Winicov, time is

running short on our program, but I'd like to talk to you about the go into

more depth on the educational implications of this particular research,

what it is really doing for the University as such. Dr. Ilga WInicov: Well, there are two

aspects of it, one is a very necessary aspect of

university for I suppose philosophy of education and that is keeping really

current and up-to-date in all the things that are progressing in science fields

as rapidly as I can, having faculty members on campus that

are actively engaged in research in these areas, such as genetic engineering

gives the university the added sort of up-to-date expertise in these areas by

having people who are actually engaged in the research, keeping who are . also by

means of being engaged in it keeping up to date with it, who are communicating

with other members who are carrying out that kind of kind of work in the United

States, which in not really very far succession filters down to the students

almost immediately because if there's something really exciting going on in

the field of science, you're going to be interested in it, you're going to be

excited about it, you're going to talk to your colleagues about it and you're

going to talk to your students about it. So, the university here has the fortune

of having a number of faculty who are very actively engaged in this kind of

work and therefore can impart both some of the facilities equipment that comes

with grant monies on these projects and the

expertise and the knowledge and I hope the excitement of field that's going

very rapidly and would tremendously came out. Dr. Rodney Harrington: There's also the matter of training

training students the genetic engineering field at the moment is is

people poor and there's a great job opportunity for students studying in

this area and the University certainly has an obligation to provide students

with this kind of expertise. Mark Ross: A good point and we'd like to thank you today, Dr.

Harrington for being with us, Dr. Winicov, we know you've taken

time out of a busy schedule and I hope it's been informative for the viewers.

We'd like to leave the show with a quote from Dr. Paul Berg of Stanford

University who himself is a Nobel laureate. Dr. Berg says that: "the genetic

research has opened a new era of scientific discovery this is one that

will promise to influence our future in many many ways." Thank you.

[Music]

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