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Judy Sudirman: Good morning and welcome to Nevada Weekly, I'm Judy Sudirman and my guests

today are Dr. Neal Ferguson, Dean of Continuing Education, Jan Douglass,

Program Coordinator for Continuing Education, and Dr. dick Davies, Academic

Vice President and today we're going to discuss what continuing education is and

what it can do for you. Neal, perhaps you'd like to fill us in on what is

continuing education and what's going on in Nevada as far as continued continuing

education is concerned. Neal Ferguson: continuing education, by the implication of the word,

means that it continues beyond something and supposedly it's a continuation

beyond formal education. I think that continuing education has been effective

in as much as we take that for granted nowadays. 50 50 years ago formal

education was really what one expected to get and then once she finished formal

education supposedly you were set for life.

We simply turned that turned that assumption around and now continuing

education is something that goes on supposedly throughout life and the

university takes as part of its respond overall responsibility offering a

variety of programs to meet a variety of adults needs beyond the beyond formal

education, so as a consequence, we're set up to do off campus programs for credit

throughout the state. We do a lot of teacher re-certification in those kinds

of programs. We offer correspondence courses for people who can't come to

campus but who might want to pursue a baccalaureate degree or at

least part of a baccalaureate degree that way.

We also offer continuing education programs for professionals through our

Department of Conferences and Institute's. That's one of the areas that

has been growing very rapidly recently because as as one profession after

another decides that it has to require its members to continue their education

in some structured set way setting beyond terminal degree, more and more

people come to us. I think that that perhaps Jan could make some comments

about continuing education programs for the School of Mines, which she's been

connected with for a long time. Jan Douglass: Well, we are extremely lucky to have a school

like the Mackey School of Mines on our campus, is one of the primary

instructional areas for hardrock mining and the western United States and it has

a very active faculty who are interested in not only the students who are on

campus but the students who have left the campus and are actively working in

the mines in this part of the country. We started in 1974 with a small program on

mineral processing and drew essentially from the Northern Nevada

area. Since then, we've run perhaps 25 to 30 meetings on various topics which have

drawn people from all over the United States, Canada, Mexico, Western Europe and

locations in Africa and South America. I think it's been very good for the mining

professional in this area, but it's also done a great deal to advertise the

Mackay School of Mines and the University of Nevada-Reno all over the

world. Neal Ferguson: Jan, maybe you can make some comment about how it is you actually go

about setting up one of those programs. I know that that before I got involved in

continuing education, I really didn't understand the pains that were taken to

to assure that that these programs attracted high-quality faculty from all

over the world. Jan Douglass: Well, I think the first step is having

high quality faculty on your campus to begin with who know who the

professionals are and what their topic areas are and what the adult out there

needs as far as an educational experience is concerned. Once they put us

in contact with the proper speaker, is a question of making sure that the

physical facilities are available either here on campus or in local hotels, making

sure that the word gets out to the mining professional either through his

professional journals or through direct mail and then just sort of making all

the details come together. Usually, this takes a year from the beginning planning

stages to the actual holding of the conference or seminar. Judy Sudirman: What kinds of

programs have been offered in the mining department, things that might be of

general interest to Nevadans? Jan Douglass: Well, we have done a number of things that are of

interest in about it's because Nevada has such a wide variety of mining

experiences available. One of the most successful that we have done

continuously is on volcanism and there are several sites in Nevada and

roundabouts in which there are volcanoes that are responsible for ore deposits

and some pretty spectacular things to look at from a geologists standpoint and

there's of course even more interest on that now with Mount St. Helens and we

are holding, for the very first time, this fall a by invitation only conference of

the people who are the primary premiere volcanologist in the world. Judy Sudirman: You get a lot

of response from Nevadans or is it is it people from throughout the region or

nationally or is it pretty well distributed? Jan Douglass: Well, I'd say our biggest

response would be from Nevadans, particularly with the mining boom going

on right now, but as I say, we have drawn from all over the world. Judy Sudirman: With continuing

education then you offer a variety of classes for or seminars workshops short

types of programs for people in different professions, what types of

professions would be attracted to continued education programs? Neal Ferguson: We have the

miners, we do things for engineers, accountants, people in the medical

profession, nurses, dentists, psychologists, really whoever whoever has a continuing

education requirement and some that don't.

Also, more more specific programs and things like real estate and insurance

are also part of that continuing education for the professions. Judy Sudirman: Now, if I

live in Yerington or in Ely or somewhere, would I be able to take

some of these classes as well or what I have to come to Reno for all of these

classes? Neal Ferguson: Most of them take place on-site here in Reno simply because it's easier

to to get everybody collected, but we do have the Unite system which is the

teleconferencing system which does allow us to hook into professionals all over

the state, so that they can take some of these courses at their in their own home

communities and they don't have to then incur the the travel and the lodging

expenses. Judy Sudirman: Dick, you I wrote a 10-year master plan for the University and

within your master plan I understand you set forth priorities, how does continuing

education fit in with the realm of the University? Dick Davies: Well, the 10-year master plan

was not something that I wrote directly, there might be some faculty members

out there watching this this morning who spent a lot of time working with me on

the master plan, but the academic plan for the 1980s for UNR basically

emphasizes the service function of the university, the land-grant function that

we are a state-supported institution, that we have an obligation to provide

educational opportunities for all Nevadans, those who need and are capable

of benefiting from these types of experiences. Consequently, as one takes a

look at the demography of the state, the changing population that we anticipate,

we we see a tremendous increase over the next ten years in continuing education

activities for UNR. We think it's part of our obligation, specifically the

growing number of professionals in the state, nursing for example, has 32

continuing education units every two years to be re-certified. We feel we have

an obligation to provide at least some of those types of educational

experiences, reaching into the community as in meeting certain specific areas of

responsibility, the growing business community, seminars, and management, tax

accounting are are obvious things we should be doing. We also have a

tremendous obligation through continuing education to meet the re-certification

ease of public school teachers and we have been doing this in a variety of

ways over the years and I would say with the growing population Nevada,

that we're going to see continued education continue to continue to grow

and expand based upon sound accredited programs, sound quality programs,

nothing fly-by-night but certainly trying to meet those kinds of needs that

are identified and come to us. For example, the entire area of Allied Health

is one that we have really not addressed and continuing education. Here. I'm

talking about people other than nurses and other than physicians, physical

therapists, radiologists, x-ray technicians and the like. There is a

growing number of those individuals in the state who also need updating

continually. I think one of the most important things to keep in mind is that

man's body of knowledge is doubling every five years and a person who's

perhaps received an RN diploma in 1960, the state of nursing is totally

different in 1981 and so continuing education seeks to address those kinds

of needs, so given the service function of UNR, our land-grant function, our

tax based support, we plan to try to meet as many of the educational needs for the

adult population of the state in the 1980s. In a summary then that's sort of

where the master plan is placed continuing education.

Judy Sudirman: I understand also that I've read in newspapers lately that there's a lot of

programs and classes that are offered by perhaps accredited or non accredited

institutions in Nevada. I'm wondering what your opinion is on on

UNRs obligation as far as that's concerned. Dick Davies: Well, we feel that our

obligation is that anytime we offer a program we're putting the stamp of UNR

behind it and Dean Ferguson and his interviews

when he was appointed made it very clear that he understood that obligation. We're

are not selling credit, we're not simply offering entertainment, we're offering

sound quality educational programs and we have the stamp of UNR and the

University and the Board of Regents behind that type of offering. Throughout

the United States, there are many what I would call entrepreneurial types of

institutions of education that have moved into the higher education field

and an effort to make a dollar and various institutions oftentimes with a

profit motive are trying to compete with traditional universities and colleges

for that educational dollar. There is a controversy in Las Vegas right now about

a new university that is suddenly opened its doors and is offering doctoral

degrees in clinical psychology. It's made national attention. There are

universities based in such places as Los Angeles and Florida that are offering

programs in Nevada right now, utilizing faculty that where they might be from I

don't know, so the for those who are interested in athletics, the recent

scandal that has affected many of the pac-10 schools involves students student

athletes allegedly taking courses in an extension situation from universities in

the Midwest offering them in one place a garage in a Los Angeles neighborhood.

Well, those types of activities are throughout higher education. UNR is not

going to be a part of that type of thing and we are our objective is to provide

the needs for Nevadans with quality programs and certainly Reno and Las

Vegas, our two cities with large populations are that will attract in the

future these types of entrepreneurial activities. In some cases like the

traditional business colleges, that's a perfectly legitimate function, but on the

other hand when school suddenly appear overnight and offering master's degrees

and doctoral degrees, one has to ask some very fundamental questions. Now, we have a

commission on post-secondary education in the state that must grant the license

to any such institution to operate and I would hope that that post-secondary

education commission would look at these types of institutions very closely

before they would grant them the license to operate in the state of Nevada. Judy Sudirman: So, in

other words, the consumer should be aware that's whom they're dealing in to

basically be a buyer beware type of situation. Dick Davies: I would suggest and in the state

in which I live before I came here, the state of Arizona, we got involved in a

situation where a school nobody had ever heard of before was suddenly offering

master degrees in nursing to local nurses and they thought they were buying,

excuse me, earning an illegitimate degree and when in fact no self-respecting

institution would recognize those credits, so there is in that particular

area concern and so in our my conversations with Dr. Ferguson before

he took the position of being Dean of Continuing Education, we talked a great length

about this type of problem to make to make sure that in the types of things we

do, we're offering sound solid educational opportunities. Judy Sudirman: So, in other

words, if I were a resident if I am a resident of Reno and I'm concerned about

one of these could I call the University and find out whether it's an accredited

institution? or? Dick Davies: Uhm we don't have that type... well accreditation can come from many

sources simply because an institution is accredited doesn't necessarily imply

that we will accept those types of credits. Basically, we do not we were not

to tool up to offer that type of consulting service, but I would suggest

that by simply looking at the name of the institution one could in fact

determine whether or not those kind of credits would be transferable if in fact

they want to use them for degree program. Judy Sudirman: Jan ,what kinds of programs will be

offered this summer and perhaps into the fall that would would enhance

professional development? Jan Douglass: Well, we have a program coming up next month

in geriatrics. It's called "Elder Care", and it is for all health professionals

who deal with you know the older person and their problems both psychological

and medical. We have a kind of exciting thing coming up in the fall I think

called the "Accounting and Information Systems Exposition", which will be a

display of computer technology particularly as it affects the

accounting professions. We have between 45 and 60 credit courses which will be

held through the off-campus division and the various communities in Northern

Nevada. They are so diverse that I'm afraid

there's no way I could go into all of them, but I'm sure that anybody who's

interested who would like to contact the off-campus division they'll be glad to

send them a brochure which covers them all. Jan Sudirman: I understand that continuing

education is also involved with summer session. Perhaps Neal, you know you could tell

us a little bit about summer session and what's available

in summer session right now. Neal Ferguson: Continuing education has the administrative

responsibility for for summer session. Summer session tries to do a

number of things, one of which is to offer curriculum which would allow

undergraduates to accelerate progress through a degree program so that they

can finish in three years or three and a half years or something like that, but

beyond that, we also offer courses that might not appear in the regular schedule

during their you're either because there there's summer specific or because

they're so intense that it would be difficult to schedule them during the

regular year or they might be simply experimental in nature and the faculty

members don't have time to to go ahead and do something like that

during their regular school year, things that local people have long been

interested in are, things like the Lake Tahoe music and

that's going to be it's now having its silver anniversary this year. Judy Sudirman: And, that's

what high school students? Neal Ferguson: That's right, high school and and junior high and

that's up at the university's 4-h camp and that's held every August and we're

now in the process of getting that organized and ready to go for this

summer as well. On the other hand, we have an experimental course, I guess is the

only way to describe it, for physics teachers coming up in in August as well.

It appears to be the case that a large number of physics classes are taught by

by teachers who are not physicists or didn't major in physics in college and

this course is designed specifically to give them techniques, information,

laboratory skills that they might not otherwise be able to get so it's geared

specifically at those teachers who don't whose background in physics isn't that

strong, so those two programs are examples of things that sort of cover

the gamut of what we do. Judy Sudirman: And, also summer session I understand is offered in in

shorter term so student may perhaps take a class for five weeks and then go on

vacation or you know work something out it's a little more flexible than the

rest of the year is that right? Neal Ferguson: Right, the courses depending on the course it can

take place in just two or three days, it can be two or three weeks, or it can be

five or six or seven weeks depending on what it is so the flexibility does work

very much to the students' favor during the summer.

Judy Sudirman: Now, field study programs are also offered during summer session and

probably by this time of the year most of them are probably well underway, but

for next year are there gonna be a variety of field study programs

opportunities for students to learn about cultures and history and geography,

perhaps of other countries? Neal Ferguson: We always we always have a fair number of those

going to France or Mexico or or wherever, but also we have field study

taking place in Nevada as well. We have archaeology of course underway now and

then in the second summer session they'll be the ecology study on the

Great Great Basin which is always a good course and students are interested in

getting into the flora the fauna and artifacts of the Great Basin. It's really

a wonderful course. Judy Sudirman: When can someone register for the next session? Do you

have that information available? Neal Ferguson: Basically, they can register anytime the

easiest thing to do is to call summer session or office and then the summer

session office can get people details about when and where and how much that

kind of thing, but that number is seven eight four four

zero six two. Someone will wait till nine o'clock in the morning, but anytime after that

people can call up and if they want a summer sessions catalog, we'll send that

in the mail to them the same day, whatever they need. Judy Sudirman: That's seven eight

four what four zerp six two. Okay, I noticed that summer session tuition

went up ten about ten percent this year. Is that fairly typical of new budget

restraints or is continuing education involved with some of the budget

restrictions that education seems to be feeling this year?

Neal Ferguson: Well, it is and it isn't. Some of our funding comes from the state but we're

largely self-reliant. We create our own money for the most part and summer

session is completely self-supporting. It gets no direct tax dollars, it gets

indirect tax money through buildings and through the utilities that kind of thing,

but the classes themselves are self-supporting so there's no tax money

there at all and that's the reason why tuition had to go up this summer. We had

raised tuition for about four or five years, but meanwhile all of our costs

have continued to go up about ten to fifteen percent a year,

so we were a long ways behind the power curve this summer in terms of in terms

of tuition and we simply had to to raise it 10% was modest compared to what

inflation has been doing to us, but since we're self-supporting, how the money has

to be there. Judy Sudirman: So, in other words, the continuing education the operation of

continued education is generally financially self-supporting not

really reliable... Neal Ferguson: 75, 80 percent of total revenue is self generated, the other 20%

comes from the state, but in the summer session program, it receives no state

money. Judy Sudirman: So, in programs like the professional development program is

basically the people are charged, assessed a fee and that basically covers

the expenses so so they're paying for what they get.

Neal Ferguson: That's right and hopefully they get what they pay for. Judy Sudirman: What kinds of

budgetary restrictions do you foresee in the future as far as continued education?

Do you have any problems with that? Dick Davies: Well, continuing education is part of the

university and the entire university, right now, the deans, the department

chairs, vice presidents, the president are reviewing our budget for 1981-82 and

early 82-83 trying to determine our what our priorities are. We are on an

extremely tight budget. There is a myth and more and more convinced it's a myth

that there's a lot of fat at the university in its budget. If it is I wish somebody

would point it out to me because we have just cut 10 faculty positions out of our

budget for next year, we have reduced other budgets in face of enrollment, we

have just cut skiing out of the intercollegiate athletic program, and

they're still projecting a deficit that they hope to make up with additional

booster monies and ticket sales, which is a question that will remain to be seen,

so higher education in Nevada is in a very rigorous situation and it's not

unusual of businesses and family finances are in the same crunch. Our

electric bill has gone up with everybody else's. Our utility bills in general

have gone up, we have the same types of constraints as a family budget except

ours is a little bit larger and so right now, I would say continuing education is

going to be have to be creative if it wants to grow just like other academic

administrators are being asked to be creative and how to deal with very

severe budget problems and what continuing education is going to be able

to do, in terms of growth, I think will largely be a result of external funding

beyond what the state of Nevada is going to be able to provide. The services

they're going to have to be presented in such a way that the consumer is not

gonna want to pay the dollar to to receive those services and I think

that's where continuing education fits in. Neal, what do you for this challenge

in the 80s, apparently there's gonna be a tight fiscal crunch, do you see any

expansion in continuing education? Neal Ferguson: Well, I would hope for expansion. Right

now, we're looking at survival but I think we'll continue to expand though as

population grows, as the economy diversifies, maybe this is a statement of

faith, but I really see the the occupational structure of Nevada

becoming much more diverse and that will only increase the demand for the kinds

of services that we provide. You know, I hope to see the day that Nevada has a

high tech industry on every street corner and we have engineers coming out

of the woodwork demanding that we provide them the kinds of continuing

professional educational opportunities that say occur in the Bay Area, which has

a high tech economy. That's only one example, but the we're really on the

leading edge of change and we certainly haven't reached our potential. Judy Sudirman: Is this a

training continuing education or? Neal Ferguson: You know, every

continuing education operation, every state university and in many private

universities as well, the private universities have gotten into this as

well. I think it's safe to say that it was once something state university saw

as part of their mission, but I just saw an amazing series of seminars being

offered by Harvard and MIT in conjunction since in the same town so just

you look at you look at different states and you see that they do things

differently and our mission is to respond to Nevada's needs, so yes, we are

going to to try to meet those needs. Those needs are going to grow,

but other states are in completely different circumstances. The University

of Michigan basically just cut their continuing education resources by about

40% because of budgetary problems, so it just depends on where you look. Judy Sudirman: Is

continuing education as a whole, is it a growing field, is it...? Dick Davies: Yes, throughout the

United States it has been one of the most prominent growth aspects of higher

education in the last 20 years, yeah. Judy Sudirman: And, UNR that apparently that trend

seems to be moving that way also. .Neal Ferguson: We're we're looking at other

ways to expand in addition to simply continuing professional education. Dr.

Davies and I have talked at length about the desirability of setting up some kind

of external degree programs so that that students wouldn't necessarily have to

come to the campus to complete the degree program. We're both very excited

about that and really want to push for that but that's an another example of an

area in which we might grow. Judy Sudirman: So, in other words, in the future we may be able to

see people living in in Ely or in Hawthorne or Battle Mountain being able

to take a pursue an external degree in their own communities through the

university. Dick Davies: A significant portion of that particular program with new technologies coming

on more television telecommunication systems in general. Judy Sudirman: I understand our time

is about running out. Thank you for joining us on Nevada Weekly. I'm Judy

Dudirman and have a good day.

For more infomation >> Nevada Weekly, University of Nevada, Reno, June 29, 1981 - Duration: 28:42.

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Fetus University: Learning Before Birth - Duration: 8:32.

Everything starts the day your mum's egg meets your dad's sperm.

Four weeks later your little brain begins to form. Epidemiologist David

Barker says, that whilst developing inside our mother, we are receiving

postcards from the outside world. These postcards tell us if this world is

dangerous or safe, if food is plentiful or scarce. Knowing nothing else, we learn

from those messages. Let's watch what we experience and learn inside the womb

from the fetus perspective. Month 1: only 24 hours alive every bit of genetic

information is already present in a single cell: from our hair color to our

talent as a future pianist. Then we divide ourselves again and again. After

around a week we travel from the ovaries to the uterus where we then undergo the

great divide - splitting into two, half of which will become us while the other

half forms the placenta which brings us food and oxygen and carries away waste.

By week four we have developed into a small being that is growing at a rate of

1 million cells per second. Our spinal cord, heart and brain are now clearly

visible, even if we adjust the size of a poppyseed. Month 2: at about week four to

five our heart starts to beat and we are now ten thousand times bigger than we

were at conception. This is a crucial point in our neurological development as

our brain grows at a rate of around a hundred thousand cells each minute. If

our mother consumes alcohol and drugs or experiences extreme stress or trauma our

tiny brain can get damaged. This can lead to maths problems at school or even

schizophrenia some forty years later. If our mum stays healthy and can relax our

brain can develop to its full potential. We are now the size of a raspberry.

Month 3: at the beginning of month three we start to react to stimuli. Our

sense of smell is developing and exposure to toxins can make us cringe.

Our brain is continuing to grow very fast our Ears start forming and we can

soon hear our mum's heartbeat and voice speak. Still small enough we have plenty

of space to move inside the belly. Our mother's womb becomes our sensory

playground we learn to move our arms, stretch our fingers, smile or suck our

thumb. 75% of us are now showing a preference to use the right hand we are

now around the size of a lemon. Month 4: our head makes up about half our total

size. We learn to kick, pee and how to swallow. Our taste buds are developing. If

our mother eats a wide variety of things we learn to appreciate different tastes

and become less fussy eaters later in life. If we receive inadequate or poor

nutrients we adapt our physiology to sustain our development. This process is

also called fetal programming. Some researchers have found that this can

result in health problems such as obesity, heart conditions and diabetes

later in life. We are now around the size of a big tomato. Month 5: while earlier

our mums voice sounded muffled now it is starting to become clear. We are also

experiencing a big growth spurt and we start the development of our teeth and

our first real hair, fingernails, eyebrows and eyelashes. We are becoming more

active each day and enjoying flexing our tiny muscles. As we wriggle, kick and turn

our mother will start to feel as moving. If she responds we learned that for

every action there is a reaction. We are now around the size of a dragon fruit.

During this sixth month a major mark of brain development occurs. Our brains

cerebral cortex splits into two hemispheres. But it's also an exciting

month for our eyes which open for the first time. Even though we see only blurs

we start to respond to light. Some say it's good if our mum now takes us into

the sun. We are now starting to make simple facial expressions such as

forming a grin. We probably learn to communicate for the time when we are

born when we want to show our feelings. We are now around the size of a small

cauliflower. Month 7: we begin to develop regular intervals for sleeping and being

awake. The hair on our head is now clearly visible and our milk teeth have

formed under our gums. When we hear our mum speak we may respond with an

increased heartbeat and movement. Some researchers claim that we now begin to

learn language from hearing the voices from outside because once born we seem

to show a preference for our dads and mums native language. If we were to be

born now we would have a 90% chance of survival and arrived the size of a

pineapple. Month 8 we are now behaving like a newborn. Our brain is functional

and our nervous system ready. Our lungs are almost fully formed and we are

practicing breathing by inhaling and the amniotic fluid. Ee now spend almost all of

our time as sleep, maybe dreaming about our near future. In preparation for birth

most of us will have now turned upside down. To get through that tiny hole at

the end of the tunnel our bones and skull are still extremely flexible. Only

the immune system is still in its infancy.

It will take many months after birth until our internal body guards can fully

protect our health. We are now around the size of a melon.

Month 9: in the last month we keep practicing our motor skills and kicks.

When our mum laughs eat sweets or drinks an ice tea we might respond by bouncing

up and down. If we could already understand research papers we would now

hope that our mum can bring us to the world through natural birth which

protects us through a stronger immune system for life. The puzzle of what is

nurture and what is nature is now well underway and already shows a first image

of our character. The most important missing piece will be added in our early

childhood. At the end of the nine months we are around the size of a jackfruit.

After many hours of hard labour we will be welcomed into this world. Some

will then be instantly taken away for various checkup procedures and bathing.

But if we are lucky we will first spend some time with our mum. If placed on her

belly we will instinctively crawl to her

breast and then show us sucking skills. This makes us happy, full and feel safe.

The foundation for all future learning

Millions of students from all around the globe have watched our Sprouts videos,

for better learning thousands of teachers play them in their classrooms,

to start projects volunteers on YouTube have translated them to over 25

languages - our mission is to promote learning by doing in classrooms around

the world. If you are a great explainer and a passionate teacher and you want to

help us develop outstanding content contact us! To support our channel with a

donation visit patreon.com/sprouts

For more infomation >> Fetus University: Learning Before Birth - Duration: 8:32.

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University of Illinois Springfield Overview - Duration: 4:01.

Well, out of high school I spent

two years at a private junior college.

And I had a great experience.

But whenever we got to about a semester left,

I knew that I had to advance and

move up to the next opportunity,

which would be a four year university.

And I came on a visit to UIS,

and I completely fell in love with the campus.

I think Leadership Lived is such a great brand for UIS

because in every aspect, you have the opportunity

to be a leader at UIS.

There's so many different organizations,

intermurals, athletics, even in your specific major

that you can be a leader and you can make an impact at UIS.

A lot of other schools, you know, you're another number

and here you can really take anything and run with it.

From international students to freshman

to transfer students definitely and

athletes, musicians, visual arts, every single major.

I think UIS just looks for

the best quality in every person individually.

I think everyone has something special about them,

and I think UIS tries to bring that out of every person.

- I didn't know what to expect going into college,

I'll be honest.

But since being here, I've learned so much about myself

and have been more open-minded.

I've had different perspectives on topics that

I feel are important for people to have.

Having those experiences, hearing from a diverse mix of

people that we have here.

There are different backgrounds, and

just collaborating with them has been important.

Something I am involved in on campus is

being a student ambassador in the admissions office.

I just wanted to be involved.

So that allows me to meet new students, and

the current students who attend UIS.

They want our students to be leaders and

that's just by providing us with different opportunities

and just a way to build leadership skills.

So, in my job and in the classroom

I'm given opportunities to present and

just build on skills that I feel like a leader should have.

- Well, I came to UIS because

it wasn't too far away from home and

also it's in the capitol which provides

a lot of opportunities for people like me.

So being a Legal Studies major with a

Political Science minor,

it really offers opportunity from the capitol.

We have different representatives coming onto campus,

speaking to us, looking for interns,

looking for students to fill job positions,

things like that.

Personally, I have met a lot of people just in the capitol.

So people running for senator positions,

people running to represent Illinois.

And I've been able to intern with them and work for them,

and kind of work in their office and

build those connections,

which is really important in the field I'm going in to.

I'm trying to become an attorney,

so establishing those connections

and networking at this age is really important.

- I'm a people person so I love helping people.

Outside of class, I am a resident assistant.

So I'm an RA.

I love being an RA.

It has allowed me to grow, like, my personality.

I already had a bubbly personality but

I just feel more comfortable talking to people.

I guess student leadership would just be

I'm a role model for my peers at the student level.

And UIS, they provided the opportunities

for you to be a leader.

You just gotta take them.

- Being able to say that I have a U of I degree,

it's amazing.

I have a lot of friends that they go to

Urbana, Champaign, or UIC.

And I can say I went to UIS.

And it's an Illinois degree.

It holds worth, it holds value.

And I'm more than confident that

whenever I get to tell someone I have my degree from UIS,

that it holds some rank.

We have opportunity, and we are gonna grow,

and we're gonna develop and

eventually other people and other schools

are gonna look at us like,

hey we are the next scale and next level.

How to prepare for UIS?

I would say be bold, be yourself, and

don't be afraid to ask for help.

They want you to be successful and

as long as you invest in UIS,

they're gonna invest in you.

And I couldn't have asked for any more than that.

For more infomation >> University of Illinois Springfield Overview - Duration: 4:01.

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11/28/18 3:41 PM (7034-7106 Loyola Marymount University Dr, Los Angeles, CA 90045, USA) - Duration: 5:00.

For more infomation >> 11/28/18 3:41 PM (7034-7106 Loyola Marymount University Dr, Los Angeles, CA 90045, USA) - Duration: 5:00.

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Self-Defense Class at DeSales University - Duration: 0:46.

My name is Chuck Glass. I am the owner and head instructor at reality martial arts.

We're here at DeSale today to demonstrate a self-defense seminar in different

techniques that help you in case you're being assaulted or attacked

or hurt by somebody else. So we had a lot of good technique today,

had a good group. Hope that people actually learned a few things. Looked

like they had fun. It was supposed to be a two-hour seminar, we're here for three.

I could do it all day. Definitely very important, not just for anyone in the

community but especially for college and high school kids school kids to be aware

of self-defense.

For more infomation >> Self-Defense Class at DeSales University - Duration: 0:46.

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Nevada Weekly, University of Nevada, Reno, November 29, 1981 - Duration: 27:33.

Tim Jones: Hello, I'm Tim Jones. Welcome to Nevada Weekly. With only 11 shopping days left

before Christmas you may be a bit concerned about the wise use of your

time and money. Reporter, Scott McGruder, visited with Dean Downer of the UNR

school of Home Economics and they have some tips for some wise Christmas

shopping. Scott Magruder: I'm Scott McGruder. I'm standing here in

wine stocks in Park Lane Mall and in a moment we'll be talking with Donna Beth

Downer, Dean of the home economics department in the University of Nevada,

Reno and we'll be talking with her on how you as a consumer can save in your

Christmas shopping this year. Right now let's take a look at a few novelty items

they have on sale. Here's a gold-plated tire gauge for the man who has

everything or for even the son who just got his car. There's also the cube

smasher, smashing that cube when you get upset at it or even another popular item

this year is shoelaces, believe it or not. These shoelaces sell for under three

dollars and they're a nice gift to give that even wrapped your presents with and

right now let's go look at a few of the other departments and see what Dean

Downer has to say on how you this consumer can save this Christmas. Now that

the cold weather is upon us people are buying sweaters and for gifts.

What should one look for when buying a sweater? Donna Beth Downer: I think first of all size is

always an important element when selecting a sweater, Scott, so you need to

know who you're buying for in the approximate size, then I think you need

to look for design or style. For instance, we have picked three styles out of the

stock here in the store to share with our viewers today. One is a cardigan

style with a zipper opening and closing. We selected another cardigan style that

has the button opening and we selected a pullover, so I think again, what is it

we're going to be using the sweater for and how is the style going to influence

the selection that we want to make. Then, the next most important thing to look

for is fiber content and what is required then in maintenance, depending

upon the fiber that you select. The labels are always the source of this

information and of course one of the best consumer tips that we can hand

along to the viewers is when all else fails, look at the labels that are part

of the garment. The labels will tell you what the fiber content is, they'll also

tell you the use and care instructions or the maintenance instructions. For

instance, two of these are 100% wool, require dry cleaning only, the third one

is a combination of wool and polyester, so it can be machine washed. Depending

upon who's going to be maintaining the sweaters, this may be a pretty important

thing to consider. Once you've looked at fiber content, care instructions, then I

think we begin to look at price. Price is not necessarily indicative of the

quality of the sweater and you can find good quality sweaters for less expensive

prices. You can buy good quality suspected sweaters for a very expensive

price tag, so these other things I think enter into the decision more than price

alone. Scott McGruder: I know a lot of people are buying just for the designer name on their

clothes. Is this necessarily true that it means that it's more quality at all? Donna Beth Downer: The

designer label isn't necessarily indicative of quality, no. It's more status

or prestige thing. For instance, the blue jeans, the designer labels on blue jeans,

don't necessarily mean that one pair of blue jeans going to be better more

durable than another pair of blue jeans but these a little bit of status of

prestige with having a certain designer label, so if that's part of the value

system, part of what you're looking for, designer label may be important. Scott McGruder: Okay, why

don't we go take a look at a few of the other departments throughout the store

and see what they have to offer. Microwave ovens are an expensive gift

but they're also valuable to have around the kitchen. Dean Downer, why don't you

tell us a little bit about the microwave oven. Donna Beth Downer: Hi Scott, I'd love to. A microwave oven

is a product that has been around for a number of years, was designed to do a

very essential task and that simply cooked food. The thing that it offered to

the consumer was that it cooked food very rapidly, so the first microwave

ovens are simply a cavity in which you placed the food, set a simple timing

mechanism, and the food cooked in a very short time. Because we had no way of

controlling the quality of the food, was just the timing mechanism, manufacturers

have worked very hard to provide those improvements for us, so more recently and

in the more complex microwave ovens, we will have mechanisms for controlling not

only the time, but to a certain extent the temperature of the food. This is done

by virtue of variable power settings that allow lesser power to be used and a

cycling on and off of the power so that the food will cook for a second and then

the power shuts often and it will come back on for a second shut off.

So, with this cycling mechanism we have some way of controlling the the quality

of the food and the temperature of the food as it progresses. However, this range

has its own temperature probe that relieves us of a little bit of that

guesswork so that the oven itself measures the internal temperature of the

food and then controls the timing mechanism according to the temperature. Scott McGruder: What

is one main important things that the shopper should look for in buying a

microwave, is size important? or? Donna Beth Downer: The internal size of the cavity may be of

some importance to the consumer. Most of them will take approximately the

same amount of counter space, they will be about the same height, about the same

width, some variations here, so that if a consumer has a space and only one

space where the microwave is going to fit, they're going to want to do a little

measuring of the space they have available and then make sure that the

item they're looking at is going to fit there, but it's the interior or cavity

space that may be important also if you're going to be cooking large roasts,

6-pound turkeys, you're going to have to have a cavity size that will accommodate

that large bulk of food. From then on, it's a matter of looking at the

complexity of the controls. If you simply want the timing mechanism with the

variable power settings, you have rotary knobs that will control this or you may

move into some of the more complex ones as you see behind you there, which have

the the touch panels that allow for a programming if you like. You can set when

you want the oven to come on, how long you want it to cook, when you want it to

shut off, whether or not you want it to hold, you can have it call back for you

what you have told it to do, so as we increase the price, we don't necessarily

increase the quality of the finished product that comes out of the microwave.

We don't increase the amount of time that it takes or does not take to cook

the food, it simply is more in the control mechanisms and the the

programming that we can do that adds to the higher price for the item. Scott McGruder: I've

noticed a lot of buttons on this particular machine, is this necessarily

needed, does the microwave oven actually need all these complicated

mechanisms? Donna Beth Downer: Not at all, the the buttons are more for the person operating it

than they are for the the microwave oven itself.

As I said a moment ago, it isn't going to affect quality of the finished product

at all, it simply allows you to preset some of the things that you may want the

oven to do for you and then walk away from it and come back at a later time

and have the oven accomplish what it was you told it to do, decision making maybe

is the way to put it, but it has nothing to do with the quality of the finished

product that comes out. Scott McGruder: How about energy saving? Any tips there these to save

energy? Donna Beth Downer: There are good energy savers, for one thing because they cook the food in

much less time than conventional methods of cooking, they're going to be using

less electric energy just in terms of the time and then because they require

less energy to operate, they're going to be pulling less kilowatts than a

conventional method of cooking so in both regards, they are indeed energy

savers. Scott McGruder: How about the quality of the food itself, is it any different than a

regular oven that you might have, are these valuable to get just for the taste? Donna Beth Downer: They won't

have that much effect on the taste, but they will affect such things as the

retention of nutrients, for instance, fresh or frozen vegetables that are

cooked in here can be used in much can be cooked in much less water may require

no added moisture at all, they're cooked in a much shorter period of time and so

there's less opportunity for some of the valuable nutrients to be to escape into

the cooking water which we generally dump down the sink or to escape into the

steam as the food continues to cook, so they will add to the flavor in that

respect some of the the volatile oils that contribute to the flavor will also

be retained in the food. They will add to the nutrient quality of the food and

then there are some products that simply aren't, don't come out of a microwave to

well, again, with the extensive control mechanisms that we now have, items like

angel food cakes and cheese dishes and egg dishes can be cooked in here much

more successfully than used to be true, but still it does take a little

experimenting on the part of the user to determine just

the best way of cooking some of those sensitive dishes. Scott McGruder: Why don't we look at a

few of the other kitchen appliances and that make great gifts. Another gift idea

for the kitchen is a food processor which has many uses but are they really

that necessary? Donna Beth Downer: They're not really necessary, Scott, you could probably do

the same things with a paring knife and a good mixing bowl or mixing spoon, but

the whole point of these nice appliances that we have in our homes of today are

that they do the job more efficiently and use much less human energy than was

required, so the food processor does a lot of the tasks that a blender might do

or that a mixer might do and also does some other tasks as well, so we look to

see what it is that we want to accomplish in our own homes and then try

to decide which one of the various models is available will meet our needs.

Scott McGruder: That also gets in the complexity of the cleaning and operation of the processor.

Donna Beth Downer: This is certainly something that one needs to consider, Scott, I think we in

home economics talk about the assembling and the putting away as being a part of

the task which you want to do. If you have to assemble a lot of pieces of

equipment in order to chop a single carrot, then if you have to wash those

multiple pieces of equipment and put it away, your old paring knife may well be

the most efficient way to get the task done, so yes, it goes back to the cardinal

rule that I mentioned initially, what is it that you really want the piece of

equipment to do and not only take into account the actual task itself but the

assembling and the cleaning up afterwards as part of the total

involvement of you and your equipment. Scott McGruder: What would you advise the shopper that

has no knowledge of a food processor, what would you advise them to look for

most in? Donna Beth Downer: I think I would advise them, first to do a little reading by some of

the good consumer magazines or consumer buying guides that are available on the

market today or in the library, find out what the piece of equipment is designed

to do, then ask yourself is this going to meet my needs, is this something that

really is going to make my task that much more

pleasurable, is it going to contribute to a better quality product for me in my

family? Scott McGruder: Can we believe everything that we do read in these consumer magazine

reports? Donna Beth Downer: I think they need to be taken with a grain of salt. The testing

entities are oftentimes looking for things and will criticize a piece of

equipment for something that may not be that important to you or to me, so you

read them again absorbing and analyzing the information and assessing how well

it responds to the needs that you have as a consumer. Scott McGruder: Can we go across the

street and find a less expensive model that does the same amount of work? Donna Beth Downer: There

are any number of food processors being manufactured today. There are a number of

different manufacturers labels on food processors and the prices are going to

vary, so far as I know about the cheapest ones sell for around $50. The most

expensive ones are up around the $300 dollar mark and the thing that makes the

difference in price is the size of the motor, the size of the bowl, the

materials that go into the different parts and pieces of the piece of

equipment. Scott McGruder: Thank you very much for your time and your valuable advice. This has

been Scott McGruder for Nevada Weekly talking with Dean Downer of the

University of Nevada, Reno school of Home Economics talking on how the buyers

should beware and remember when you do go shopping, buy wisely.

Tim Jones: Perhaps no artistic event is more closely associated with the Christmas

season than a performance of the Nutcracker. In a story from our Nevada

Weekly archives reporter, Judy Drews, profiles Nevada Opera Ballet

choreographer Maggie Banks and visits a rehearsal of the Nutcracker. Judy Drews: Maggie Banks

began the dancing stage of her exciting career at the age of ten in the Royal

Ballet School in London. Through the years, she was kept on her toes as she

performed worldwide. The second stage of her career began as Jean Kelly's

assistant in Hollywood and included working with such stars as Marilyn

Monroe, Frank Sinatra, Judy Garland, and Margaret Shirley Maclaine and Juliet

Prowse. Maggie was the assistant choreographer

for "Can-Can" and "West Side Story"

Reno has become the beneficiary of Maggie's third career stage. Seven years

ago, she opened the Maggie Banks dance studio in Reno, a lifelong dream come

true, but for right now for Maggie Banks, there is excitement and fulfillment and

directing and choreographing "Nutcracker Suite" and in working with Dr. Ted

Puffer, conductor and founder of the Nevada opera Association. "The Nutcracker

Suite" is truly a magnificent Christmas gift to remark.

Tim Jones: This year, the Nevada Opera Ballet presents "The Nutcracker" December 19th

through the 22nd. Now, in another story from our archives reporter, Dave Anderson,

visits children at the UNR Early Learning Center and asked them what

Christmas means to them. Dave Anderson: What does Christmas mean to you there? Unknown Speaker: It means

that is a time for families to be together and have fun. Unknown Speaker: Well, there's all

kinds of presents. Dave Anderson: Yeah. Unknown Speaker: And, Santa coming. Dave Anderson: Santa up there?

Unknown Speaker: Well, it means that Christmas is the gods birthday so if we didn't have Christmas,

God wouldn't have a birthday. Unknown Speaker: That's

me on a unicycle falling on my head. Dave Anderson: A unicycle? Unknown Speaker: I drew it is over my head.

Unknown Speaker: Well, it means that a time of joy to me. Unknown Speaker: Like if your dad's away in something I think

he should come back for Christmas and see you.

Unknown Speaker: Christmas is for everything for staring together. Unknown Speaker: It means that family

should get trees and should decorate it. [inaudible]

Unknown Speaker: Jesus was born. Unknown Speaker: It means, it's my mom's birthday.Unknown Speaker: It means a good day.

Unknown Speaker: It means a nice gift and [inaudible] Unknown Speaker: It means to plan you get a lot of presents

and Santa comes and. Unknown Speaker: means that family should get together and have fun. Unknown Speaker: Just a

happy holidays everybody has fun. Dave Anderson: What does Christmas mean to you Cara?

A fun holiday? You get presents huh?

Is it a fun holiday? Unknown Speaker: birthday of Jesus. Unknown Speaker: Happy to be happy for what you get. Unknown Speaker: Jesus' birthday

Unknown Speaker: That you get to go out and get all those presents and stuff. Unknown Speaker: It means my me my mom

and my dad getting together and having a fight. Unknown Speaker: It means um this is fresh and and

you should get presents. Unknown Speaker: Together around and put the ornaments on the tree. Unknown Speaker: When

you wake up in the morning and you see what Santa Claus got you.

Tim Jones: Finally, we'd like to close today's show with some music of the holiday season as

performed by Art Johnson.

Art Johnson: I'm sitting in front of Trinity church's Bell carillon console. These keyboards

beside me here control thirty-five bronze bells which are up in a tower

about 50 feet above my head. The largest of those bells, which sounds like this

weighs 1,000 pounds and the smallest of lay-up here weighs 28 pounds. Those 35

bells were cast at a foundry in Holland which has been making carillon bells for

over 400 years. Of course the carillon is always a fun

instrument and a beautiful instrument for use in religious music, but maybe at

no time during the year is it more appropriate and more joyous and at the

holiday time and now I'd like to play for you a couple of Christmas carols on our carillon.

[Music]

For more infomation >> Nevada Weekly, University of Nevada, Reno, November 29, 1981 - Duration: 27:33.

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University of Queensland - The Institute for Molecular Bioscience - Duration: 7:41.

The strength of the IMB is its unique multidisciplinary research.

We have a really strong emphasis on high-quality discovery.

So we discover new knowledge that people care about and then we do something about it and we do

something about that by translating it through partners.

The mission of our group is to unleash the power of peptides.

If we can harness these natural molecules for other functions like as natural insecticides or

next-generation drugs, then we're essentially tapping into millions of years of evolution of

these molecules and sort of redeploying them for new purposes.

There's endless possibilities in medicine, diagnosis, imaging and agriculture where we're

focusing at the moment.

The problem was brought to us to assist with solving was trying to work out what the active

ingredients of this plant Butterfly Pea might be which is the active ingredient in Sero-X.

The idea of using man-made chemical substances to protect crops is a thing of the past.

There's lots of plants out there that have bio-activity against insects and there's lots of

bio-pesticides out there that have been discovered, but very, very few of them get through the

regulatory pathway because the understanding of those active ingredients just isn't there.

With this relationship, we can look at the next 10-15-20 years and know that we will be always able to

be at the forefront of this revolution in agriculture.

IMB is the world leader in venom's based discovery of drugs and insecticides.

We have venoms from over 600 species of all sorts of animals, and we're using those for development of

human drugs and for bio-insecticides.

Spiders, of course are the best insect predators on the planet.

They're professional insect killers.

Their venom's are full of insecticidal compounds and we've been working with Nufarm to identify the

very best ones that we could try and develop as natural insecticides.

We typically deal with synthetic insecticides, but we looked at the opportunity of using a

biologically derived insecticide, which is of great interest to Nufarm.

So if we can find a natural one, that's a huge advantage for Nufarm, that gives us a wonderful position

in the market.

What's different about IMB is we're used to engaging with industry.

We're attuned to the needs of the industries in terms of collaboration.

What is the commercial reality?

What is actually needed out there in the marketplace, and work backwards from that and say well, 'how

could we help you address that need'?

IMB has been very good in understanding our problems, and then understanding there needs to be a

commercial outcome, and then working through the problem with us to identify a solution to those

problems, and we get access to some wonderful technology that otherwise we wouldn't.

We actually love industry partners to come to us with a problem.

We love those sort of challenges.

One of the great things about the IMB is we have an incredible diversity of expertise, an incredible

diversity of infrastructure, and we can often bring all those things together to try and meet some of

these challenges of the marketplace.

It's becoming increasingly clear, inflammation is an underlying cause or at least contributes in

some way to the pathology of a huge range of diseases.

Whether that's cancer, Alzheimer's Disease, Parkinson's Disease, Type-2 Diabetes.

These are really diseases that are growing and becoming increasingly more prevalent in the

industrialised world and we don't have good treatments for them.

That's why anti-inflammatory therapies that actually target the inflammation in a number of these

diseases is huge and obviously also potentially commercially very attractive.

My first foray into Academia was to look at these special molecules that could treat a variety of

inflammatory diseases, and I could use and capitalise on my commercial background to actually

develop those molecules, to create something new, to make them better than they were before.

We had investment to the tune of $22 million, to set up a new company, Inflazome, and push these

molecules through into the clinic.

It's the largest Series A investment for any Australian university ever.

For IMB, and also UQ, that's been a tremendous achievement.

Industry increasingly has become more and more aware of the value of partnering with universities.

Some of the people at this university have worked thier whole life in one disease area.

So to be able to draw on that background knowledge and also translate that into a commercial outcome

is tremendous.

The IMB is very much commercially focused.

There's just an awareness around the commercial potential at the IMB.

We had the combination of expertise in terms of inflammasome biology, but then also the medicinal

chemistry, and then also in the environment of the IMB, really allowed us to capitalise on the

potential that was there.

Our group works on analysis of genetic data, of very large datasets, trying to understand variation

between people.

The technology of the last ten years means that these datasets have become more and more interesting

and able to tell us more about different traits.

My interest is particularly on the common diseases.

These have the greatest impact on the economy of our society, but across the board new drug

treatments in the last fifty years have been really rather few, but we can see that the outcomes of

genetic research are going to change that.

Right now genomics is both transforming and has the potential to further transform health care.

The big public health issues are things like diabetes, heart failure, chronic lung disease; they

are a complex gene array, and also epigenetic factors plus environment.

How do we put all that together so that we can accurately characterise each individual and get into

prescriptive and predictive analytics where we can target people before they develop their

disease?

And that's what Naomi and her team is so good at they're world experts in bringing together all the

information, to start to unpick what determines the behavior of those people in a healthcare sense.

It's slightly futuristic, but we're already starting to see these applications happening; using

genetic information to help with prevention, diagnosis, and deciding which treatment should be

allocated to each person.

IMB brings to the table expertise in terms of the science, expertise in terms of

entrepreneurialism, to look at innovation, to do things differently, and critically to partner

with people moving on to that precision medicine agenda.

So it is the big leap of medicine in the early 21st century, just like antibiotics were in the 20th

century, this is the big leap in the early part of the 21st Century.

We're really driven by solving hard problems, and we like to think of ourselves as people who are

prepared to step into the unknown, which is not a place where everybody is comfortable.

So by partnering with IMB, many organisations will be able to extend their capability in ways which

would be otherwise very difficult for them to do.

So, we've had great success with our partners so far; come and join us and make some real impact!

For more infomation >> University of Queensland - The Institute for Molecular Bioscience - Duration: 7:41.

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University Maintenance Solutions by Programmed - Duration: 2:26.

Hi, I'm Tony Murphy, I work for Programmed and I'm the State Manager of Victorian and Tasmanian Grounds business.

At Programmed, we provide grounds services for our university customers

and ground services covers off on certainly all of the mowing requirements, the gardening requirements,

we manage irrigation, we manage fine sports turf, but it also extends to that of infrastructure.

That will also include hard surfaces like roads, pathways, bollards, and other infrastructure items,

so it's quite dependent on the needs of each university.

Our customers within the university space can really benefit from the outsource model.

It means that we can certainly focus on the people parts, the plant and equipment parts.

It allows us to manage the technical attributes of contracts, which in turn

allows our our customers to focus on what they do best, which is education.

Hi, my name's Tony Webster. I'm the senior team leader at one of our university campuses that we maintain.

A typical day through the university, we start at 5:30, 6 o'clock in the morning, to try and get in before the student and faculty.

That way, we can do our work without a lot of disruptions.

The safety of the students and faculty is paramount, it's one of our highest priorities.

Hence, whether we're mowing, hedging, cleaning, we always have signage out saying that we're in the area,

and if we're doing high risk work, whether it be creeper pruning in a boom, we always have a spotter.

The university is challenging at times, with the scope of work that we do, but also very rewarding.

It's just a great environment to be around.

I believe universities choose Programmed to provide these services because we've certainly got now a long standing

track record and experience in this space. We've been working in the university sector fo in excess of 15 years.

And in that time, we've partnered really closely with the universities to continue to

add value to their contracts by establishing new technologies.

And improving the way we deliver services.

For more infomation >> University Maintenance Solutions by Programmed - Duration: 2:26.

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University Center Market now accepting SNAP benefits - Duration: 1:24.

For more infomation >> University Center Market now accepting SNAP benefits - Duration: 1:24.

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Professor Anna Lawson, University of Leeds, #PurpleLightUp - Duration: 1:00.

For more infomation >> Professor Anna Lawson, University of Leeds, #PurpleLightUp - Duration: 1:00.

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Nevada Weekly, University of Nevada, Reno, September 13, 1982 - Duration: 29:00.

Tim Jones: Good morning and welcome to Nevada Weekly, this morning. I'm Tim Jones,

Susan Haas is with us this morning in the studio and on this morning's program,

we're going to be hearing about the acquisition of a new machine which

analyzes just about anything you want it to and if you're proud about your

automatic watering system at home, wait till you hear about the irrigation

system that's just being tested by the UNR Agriculture Department, and also,

we're going to have something about your subconscious. One of the most important

things I think about being on a university campus, Susan, is the diversity

of people, projects, research that is going on. Three books have been

written "Subliminal Seduction", "Medius Exploitation", and "Clamplight

Orgy". Those are not the titles of x-rated triple bill at the drive-in. Those are

written by a student here at the University, Fr. Wilson Brian Key. Susan Haas: Dr.

Key has been spending some time at the University taking Spanish classes in

preparation for a move to Puerto Rico, which he's planning, and he was kind

enough to take some time off this summer from his classes to visit with Nevada

Weekly reporter Joanne Lasawsky and answer some of her questions. Joanne Lasawsky: Dr. Key,

I would like you to explain what is subliminal projection or persuasion and

how is it used today in advertising? Dr. Key: Okay, it's very simple, Joanne, we've known for a

very very long time that enormous prodigious quantities of information go

into our brain constantly from all of the sensory inputs. Very little of this

perhaps as little as one 1000 there were surfaces and what we call conscious

awareness or cognitive perception, things were consciously aware is going on, but

there's a lot of other stuff in our heads that can program us for various

kinds of behavior and as I say, this is not a secret it's been known for a long

time, I'm always fascinated at the United States as a culture as a media produced

culture. If you wanted to create in the Orwellian context in 1984, on purpose, the

first thing you'd have to do is convince everyone in the society that you're

going to work on that they all fought for themselves, that

they were capable of distinguishing between right and wrong, true and false,

moral and immoral, that they could not be manipulated. Now, with an extraordinary

job of that in the United States, with the help even of the universities and

this behavior is nonsense we teach in psychology. We taught everyone that there

are people who think for themselves. Remember the guy some years ago who who

smoked a cigarette, the cigarette for the man who thinks for himself, was very

funny because of the darn fool could think for himself be to quit smoking 20

years ago. This makes us extremely vulnerable, extremely vulnerable and the

dangerous part of it is we don't know. We think it's all a simple game played on

top of the table, very little of it's played on top of the table.

Most of what makes media work, the fifty billion dollars it was invested in

advertising last year. Most of what makes that an effective business investment, in

terms of the profit it can produce, is at the subliminal level. The cognitive

material actually is almost just like a shill. The girl in the bikini bathing suit,

simply get you to look at the billboard long enough for a skull and a bottle of

whiskey glass to get into your brain and lock in and produce what's called the

the Petzl effects, the delayed action response mechanism, very comparable to

post hypnotic suggestion. I'm always astonished in the United States quite

differently than Europe at the naivety of most Americans have towards the way

they perceive the world. They have a very simplistic view, you know, seeing is

believing. If you believe that you're all set. You could be you can be done with

almost anything anyone wishes to. Let's give the audience some examples of

subliminal techniques or lots of them in the various books on this, but here's one,

this is a two-page ad that appeared in variously in look life, it's an ad for

Benson & Hedges cigarettes as you can see. There are 14 people, yes, quite

complex. I think in the second book, medias exploitation, I devoted almost the

whole chapter to this, so a very complex ad. So this is an ad where over three

million dollars was invested in publishing this picture and it's a

composite picture, it's not a picture of a hockey hockey hockey players and

spectators. These are all actors, very expensive piece

production, there's in just in producing this picture there's about twenty-five

to thirty thousand dollars with the production cost, not in counting the

three million dollars it's spent buying space and which to display the picture. Now,

there's a lot of curious things in this but let me point to one, we've got a

slide where if you can bring the camera as tight as you can on that talkie glove

and you bring it up just a bit, you can see the word here the word

should have been Cooper this is the internationally registered trademark of

Cooper corporation in Toronto, the world's largest manufacturer of hockey

equipment, but as you can perceive can we go to the slide we can get this on a

slide the word is not Cooper the word has been retouched from Cooper into what

you can perceive quite easily on the television set as the word.. Joanna Lasawsky: Cancer. Dr. Key: Right,

It's fascinating that in a three and a half million

dollar investment in selling cigarettes, you would purposely put the word cancer

where no one is going to see it especially smokers we did experiments

with this particular ad and forty percent of the smokers we showed it to

we'd say what is that word, we use the magnifying lens so they could see it

very well and they'd say well Cooper, and I would say take another look,

yeah it's Cooper or they'd say by the I don't I don't know I can't see it it's

too blurred, now virtually plus one percent of the non-smokers had

trouble seeing it as cancer. It demonstrates what's been called

variously perceptual defense, repression denial, there a number of a body about

twelve different parameters of perceptual defense that have been

delineated in the various theories of psychology, fact that every human being

has a potential in the nervous system to hide from themselves information which

if consciously dealt with would scare the bejesus out of them. It would provoke a

great deal of anxiety and this is, was an example of people hiding the word

cancer. Now as this appeared in Life magazine look and the rest of the

publications, no one saw the word cancer consciously but that is a very powerful

symbol of death in this culture. That would register at this none conscious

level of perception or the unconscious, subconscious, need mind, file, and third

brain are a lot of words that have been used to discuss this. This would register

almost the speed of light in the brain and it would lock information about this

ad into the brain where it would be recalled perhaps three days, three weeks

three months later, and result in a product preference or brand preference

for a product like like tobacco. Now, it's an ingenious system and it's fascinating,

something new about this. We've practiced this type of media back to the 15th

century, techniques of this sort were used by people like Da Vinci, Titian,

Michelangelo was extraordinarily good at it, and nobody but the ad guys out there

hustling the buck were able to figure how to make this thing work in the

interest of profit and so forth. Here's a little curious one. This was an a

place mat in use at Howard Johnson restaurants, some 2,000 Howard Johnson

restaurants all over the North America, was in use for about six years and it

sold fried clam plates. Now, people go in they sit down, nobody reads clam plates,

except perhaps my students and as you can see, a simple thing. It looks like

ostensibly a photograph of the plate of fried clams,

little coleslaw, some parsley, french fries.

Now, if you've ever eaten fried clams, can you get a little tighter on those fried

clams? You can see quite easily, and I think this is very important, these don't

look like fried clams. Whatever they may be, they're not fried clams right. They

don't look anything like that. This is a painting. We had a number of artists

estimate how much this painting of a porthole and a plate of fried clams

across the production cost on this art production would have been between 10

and $15,000. It's a very difficult thing to paint and make the painting look more

real than the real thing. Now, once you know it's not real, it's not a photograph

of fried clam plate and those clams don't look like clams, look what they do

look like, we can get the camera in as tight as possible, well I put this transparent

overlay. The clams form the shapes of eight bodies and a large donkey involved

in what I could only interpret as a sexual orgy featuring all those lovely

things brought to us by things like playboy, bestiality, group sex and the

rest of the fantasies that make up reproductive behavior in North America.

Now, that isn't done for fun in and kicks, that's done as a good solid economic

motivation. This sells fried clam plates. Now, if we can

get that in again. When I take this what I took the overlay off, can we go back to

that once more? I want to be able to show the audience is able here here it is with

the overlay, now, when I take the overlay off you can perceive the eye of a donkey

here, the donkey's ear, they had the neck, the forelegs, and the back legs going

down to the feet here, and as I say, it's reproduced in the book the clam plate

My publisher was so taken with the whole thing that they decided it would

make it a delightful title for the book and the books done really well. Now, this

an extraordinary piece of art and it has power not just simply to sell you fried

clam plates, which are a high profit item on the menu at our Johnson restaurant. It

has another potential, a highly educational potential that could make such

things as bestiality, group sex also seem quite rational, quite reasonable.

I mean, you wouldn't even bat an eyelid at this, it's all stuff. Now, this suggests

one little drop of sand and the Sahara, 50 billion dollars worth of the stuff

that went into your brains last year. It sells you, but I have no quarrel with

that, the product, but it also can persuade and educate you into a variety

of cultural perspectives, cultural viewpoints which maybe have done as

grave grave mischief grave mischief especially when you consider that a

billion dollars worth of this material from my research over the past 10 years,

99% of alcohol beverage advertising incorporates these techniques and we

have an extraordinary ability to increase the number of consumers and the

quantities they consume in virtually any product area with extraordinary skill.

Now, in alcohol, this is created well the national suit of health tells us we're

now something like 12 million people who are alcoholics and they die, about 95

percent. Once a person gets into that, it's virtually impossible to get out of

it. It's a very terminal disease and a good part of it is induced by this kind

of advertising, which I'm fascinated no one such as the Federal Trade Commission

is those other nice people want to get into this. Joanne Lasawsky: There is no real legal no

legislation here? Dr. Key: Well, Yale law school did a research

hundred several years ago, it was published called subliminal stimuli on American

broadcast media. The research was sponsored by

senator Wendell Anderson in Minnesota, it's a legislative study and they

believe the Yale Law School people believe quite firmly these this is a

very clear violation of section 5 of the Federal Trade Commission Act, which is

the wheeler-lea amendment attempting to deal with deception and advertising, this

is a clear violation of that, this would have to be determined of course in

federal court, but on the surface it appears to be quite again a violation of

existing federal law. Now, the FTC has known about this for at least eight

years, I told them. Their legal division in the department receptive advertising

is a whole floor of lawyers that do nothing but work on deception and

advertising. They've known about this a long time and they've chosen not to do

anything about it and of course now with the president punch we have in the

nation's capital. It's extremely doubtful that anything will ever be done about

this, except more of it. If anything has happened in the ten years since I've

been writing these books, it's been a proliferation of this material. I taught

a course at UCLA several years ago and I had 90 students enrolled and half of the

work had agencies, their tuition was paid by their employers and they they were

pretty open budge, they frankly said well we're here to learn better how to rip

off the American consumer and I guess I showed them and t's a little disturbing

thinking initially I was exposing something and I become sort of a

training program for the advertising industry. Let's take a look at a couple

of, let's try this one for just a moment. This is about a five to six

million dollar investment by the Bacardi Corporation aside came out of Playboy. It

appeared repeatedly in every publication in America. Now, nothing but a glass of

what appears to be rum and some ice cubes bottled Bacardi in the background.

Can we go in tight on this ice cube? Notice this rather curious ice cube here,

the top of the domed head, the eye socket, the nose socket, the mouth of the teeth

in it, a skull symbol of death, gold and death, rich death I suppose, but

extraordinary thing to be putting in to a five and a half million dollar

investment in the marketing of a national rum brand. Joanna Lasawsky: Dr. Key, what can

the average person do to effectively cope with these daily subliminal

bombardments, is there anything? Dr. Key: Very little because if there's an answer to

this mess, it's an it's a politically it will be a politically generated answer.

There's a congressman and a an assemblyman in California. Congressman

Dornan from Los Angeles is planning to initiate something in the Congress next

fall, prohibiting rock music people from doing

subliminal embedding in rock music, but as I say, for the average person, there is

a degree, I try to talk about this in the books, you can protect yourself to some

extent by developing a greater sophistication about the perceptual

process. Most of what we've been told about perception is quite wrong ,it's

quite limited, quite superficial. This can be a defense of some

degree, but there's no perfect defense against that other than simply banning

it legally from public public use, as I say, it does appear to violate existing

federal law. Joanne Lasawsky: I want to thank you, Dr. Key. I think you've opened our eyes just a

little bit to this startling phenomena. Dr. Key: In good fun, Joanne and the time went to fast. Joanna Lasawski: Thank you

very much. Susan Haas: Our thanks to Joanna Lasawsky for reporting on subliminal advertising.

Next, we're joining Carol Morgan who's going to be telling us about an

irrigation system being tested by UNR's Ag department. Carol Morgan: A new concept in

labor-saving irrigation is being developed through the college of agriculture

near Fernley. The system called Agri-pop is being tested by two university

professors, Claire Mahana and Dr. W Miller. Professor Mahana: The main purpose for the this

type of a system is to facilitate the bearing or the lowering of sprinkler

system completely out of farm operation paths like for plowing, disking, planting

and also add worked for pasturing of cattle bringing cattle in without

ruining the sprinkler system. It's a direction towards automated irrigation.

Carol Morgan: Professor Mahana explains the control panels and mechanism of the irrigation

system. Professor Mahana: This panel right here is a control panel, which controls a river

pump for we're pumping water out of a Truckee River.

This is a river component and then this is a booster pump that pumps the water

from the base of the hill up 150 feet and pressurizes a sprinkler system to a

pressure of 50 pounds per square inch. The next panel is a palette showing the

control equipment that controls the for irrigation treatments. These are timer

clocks here which record the amount of time each irrigation treatment runs. This

clock arrangement here is a clock that you can set up to control and run each

of the for irrigation treatments that we're running. In addition to that

monitoring, we are monitoring the amount of water that flows on to each of the

irrigation treatments and you can see over on the right hand side here some

red scribes, which is a description or a recording of the amount of water and

flow per gallons per minute. These are the totalizing meters that totalize each

of the four treatments and total gallons applied per irrigation treatment. The

irrigation system is made up of a of this agro pop sprinkler which was

originally developed by Mr. Paul Andrew in Mindon, Gardnerville. This system is is

a buried system where this portion of the head right here is buried down the

ground 2 feet below ground surface. When pressure is put on on this one side of

the system the sprinkler system being buried will push this sprinkler system

up vertically five feet in this manner coming two feet out of the ground and

then three feet above ground surface. When the system is to be retracted, pressure is put on

the other side of this double acting cylinder and the system comes back down

such that this sprinkler head then is below the ground two feet. We would like

to demonstrate how this system works alive. We've simply hooked up a garden

hose to a pressure supply here and Mr. Warren Fink is going to demonstrate how

the the system operates. Okay.

This is in the supply mode, the sprinkler this is assist the direction of...

Okay and in retrack mode. Pressure is applied on the other side and you take a

bath. Joanna Lasawsky: There are daily breakthroughs in the world of biochemistry and here at

the University of Nevada, we'll be able to keep up with these amazing

discoveries with the help of a newly acquired instrument, a computerized gas

chromatograph mass spectrometer. The instrument is being housed here in the

School of Medicine awaiting the completion of the building across the

way, which will house a new biochemistry lab. This instrument is so sensitive, it

can detect sub parts per billion of a component in a mixture. It will greatly

enhance biochemical research on the UNR campus Dr. Glen C Miller. assistant

professor of pesticide chemistry at the agricultural college, has been working

with the instrument for the natural products laboratory. Clen Miller: To computerize

chromatograph mass spectrometer is one of the actually more sophisticated

instruments we have on campus. What it does is it take the complex mixture and

solution, it separates in the gas chromatograph into different

constituents, each constituent then comes out and goes into the mass spectrometer.

Part of the system where each compound is then ionized, sent through a series of

magnets, and detected on in the detector, this box back here. Each

compound that comes through is ionized into and give the mask the

characteristics of that particular compound. The computer then picks up

that information and tells you what the compound is and how much there is of it,

so in brief, what the instrument does is it they take the mixture, separates it,

identifies it, and tells you how much of each constituent there is. There

obviously limits to what kind of compounds you can put in a by and large

it's a very powerful instrument. Joanna Lasawsky: Dr. Miller, how will this instrument

serve the Agricultural College? Dr. Miller: The instrument is a very valuable addition

to the equipment in the College of Agriculture because it can do a varied

number a very great number of different tasks the work. I do have largely to do

with pesticides and environmental contaminants. It will take a mixture of a

pesticide say, for example, a pesticide have been applied to a crop, you can go

through and extract the crop for that pesticide and you can identify the pesticide

in it and find out how much that pesticide is on the crop.

Another example, we're going to use it for is the natural product we are

presently working on, a project in which we're trying to

identify different constituents in a series of plants that have potential for

producing energy or hydrocarbons on the Nevada lands. This instrument, again, will

be a very great aid in identifying those compounds telling you how much we have

it of each of them and what they are. Another member the biochemistry

faculty is working the area of insect waxes and hydrocarbons, what he is

expecting to do his project is very basic research and that he's trying to

understand how insects biosynthesize, how they make these different

constituents that they make. For example, he's looking in a housefly housefly

synthesize a chemical that attract houseflies,

the idea being that if you can control how insects are attracted to each other,

you can control the insect. Joanne Lasawsky: Dr. Ronald Pardini, head of UNR's biochemistry

department was instrumental in obtaining this machine for the university. Dr. Pardini: This

came as a really success story from one of the research programs and and we have

a research contract with the private company to develop an anti-cancer drug

to look at a particular plant that grows in Nevada and it turns out that that

whole thing is developed and we've have had some really good success in treating

cats and dogs and things and hope to treat people very soon and as a result

of that, this company has established an endowment with the university to support

natural products research and which is really what we're talking about when we

talk about plants and cancer services and that's what I think,

and that that endowment really contributed substantially to this

particular instrument and I'd say about 80% of the funds came from that private

source. The rest of the funds came from local people on campus and particular

the College of Ag contributed some and School of Medicine contributed some.

The vice president has been very instrumental in helping us gain funds

and the UNR foundation conceded to a grant we applied for. Joanne Lasawsky: Dr. Pardini, we

understand the instrument was purchased and added substantial savings to the

university. Dr. Pardini: Well, also this research has led us to do some collaborative work

with the Research Institute and they had a brand new instrument. They had this

instrument as a brand new instrument and they needed something more sophisticated.

This is really very sophisticated and will be just fine for our needs but

they have a lot much larger Institute and needed something even more

sophisticated than this and so they sold us this as they used instrument and it

was it was just like new. It's still under a new instrument warranty so we

saved some money on that basis too. A new instrument would cost about $180,000.

We got this for $125,000 and well it will serve the Medical School in many ways in

particular. It will enhance any pharmacological or biochemical research

program that's ongoing like the natural product research program. In addition,

there's some clinical research that can be enhanced by the use of this equipment

and that is in treating cancer patients. Often, it's important to monitor the

levels of blood and look at blood metabolites of people and so this

equipment will enable us to pull samples of blood from people that have been

treated with drugs and monitor the metabolism and distribution of blood in

their body and in the blood. In addition, I think it's going to have application

in areas like toxicology in relation to humans where clinical labs have to

identify somebody is in a coma, they've taken a particular drug and we

might be able to help in that regard for quick analysis and in addition,

toxicology labs might be interested, if for legal hearings and legal cases if a

person has any particular controlled substance like marijuana or LSD or

something like that would probably detect those levels in in human blood

and maybe even in, you know, other tissues I think from those stand points that

will contribute to clinical and medical kinds of research both at the basic and

clinical level and we've just recently preparing and will submit a note a lot

of the agencies out in the state beside those that are clinically related.

We'll send them to health care labs, we're sending them to companies that

need to do environmental statements like Sierra Pacific and so forth.

We've sent them to crime labs, toxicology lab, things like that and we're going to

solicit their business actually and solicit samples from them to come in and

use equipment because this is the only piece of equipment available now in

Northern Nevada and this capability should hopefully be a big asset to the

University and the community. Joanne Lasawsky: So, right here at UNR, with the help of this newly

acquired instrument we'll be able to keep up with the technological advances

in the world of biochemistry as well as serve the community. This is Joanne

Lasawsky reporting for Nevada Weekly. Susan Haas: We have to really commend Joanne for

mastering that term. What a name, computerized gas chromatograph mass

spectrometer. Tim Jones: Very good, and you already said it once already this morning. We should say that

it was purchased at a savings of $60,000 and we want to stress also that it's

available to police, hospitals, and other state agencies for their use as well.

Sorority rush is over, fraternity rush is over,

classes are beginning back here at UNR, and we want to tell you about some

of the activities coming up here at the University of Nevada, Reno. Before we do,

thanks for joining us this morning and we'll see you again in a couple weeks, Susan.

[Music]

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