- Hello everyone, my name is Mandi Lynn,
I'm the author of the fancy novels
Essence and I am Mercy, and thriller novel She's Not Here,
and it is six days until She's Not Here is published.
In honor of the publication day of She's Not Here,
I am posting every day on YouTube
until this book is published.
So as the countdown begins,
today I am talking about all the different things
you need to plan when you're self-publishing a novel.
(melodic piano music)
So there are so many different things you need to plan
when you're self-publishing a book
because it is all down to you.
If you won't do stuff, then the ultimate success
or non-success of your book comes down to you.
So today I'm gonna be walking you through
all the different things that I planned
and kinda-sorta how I went about planning them.
So the first thing you need to do, is,
plan to release the title.
So this is something may or may not need to plan for;
if you've been talking about your book for a long time
and people already know the title,
obviously you don't need to do a fancy release for it.
However, if you've been talking about your book
but you've never given it an official title,
then you will need to do, like, some sort of
fancy way of announcing it.
This can be, like, a blog post, a post on social media,
or if you have a YouTube channel,
it could be a special video on your YouTube channel.
Once you've officially decided that
you're gonna be self-publishing a book,
you need to choose a release date,
and then plan everything backwards from there.
Or, if you would like, you can plan everything
and then, depending on how long you think it'll take
to do all those things, then you choose a release date.
But either way, it's very important
to choose an actual release date
to give people something to look forward to,
because as soon as you announce
that you're self-publishing a book,
people are gonna ask, when can I buy it.
And that's a great thing, but if you don't have an answer,
then you might lose a sale, you never know.
So with that said, what are the different things
that you need to plan for?
So the first thing you need to figure out, is,
who's gonna design the cover of your book
and who's going to professionally edit your book.
So I'm gonna talk about book editing
because that is the longest part in this whole process;
you need a professional book editor,
and I actually have a video that I'll link down below
as well as up in the cards
about finding someone to edit your book on a budget,
we talk about all these great resources
that you can look into,
but basically, you wanna give yourself a few months of time
to actually go ahead and do all this editing.
So you need to think, how long is your editor gonna have
the book, how long are you gonna have the book,
and how many rounds of edits are you doing.
Do you need developmental edits, do you need line edits,
and naturally, you will most definitely need proof edits.
And again, that takes a few months, so keep that in mind
when you are choosing your release day.
Next thing you need to plan for is your cover designer.
So there are many many different cover designers
that you can choose from,
I will actually have a video releasing very soon about
how I worked with the cover designer for She's Not Here;
if you don't have the budget for a cover designer,
or if you are good with Photoshop
and you wanna design a cover yourself,
I do have a video as well that will be up in the cards
and down below, on how you can do your own DIY book covers.
I've worked with Damonza Art Design this cover,
she did an amazing job but it did take
almost maybe two months, but that's just because
I was very picky and I kinda had her change
a lot of really subtle details.
Once you have the cover, you also want
to plan to release the cover, like do a really big she-bang.
So I like to do an actual little mini social media campaign
when it comes to releasing my covers,
I like to gather as many people who will like to help out,
and the way I do that, is that I create a Google form
where people just give me their name and their email
and they tell me that on the release day of the cover,
that they will post it on social media,
so I collect all those emails,
and then a few days before
the actual release of the cover,
I email everyone the cover and tell them when they can
officially share on social media,
and when that day comes around,
not only am I posting about it,
but dozens of other people are posting about it
and getting really excited.
The next thing you wanna keep in mind
for your release day, is, formatting the book.
So you have to decide if you're gonna format it yourself
or if you're gonna hire someone else to to format it.
So it can be very tricky to format a book;
I'll have a video very soon on
how to format a paperback or hard cover,
but I also right now have a video on how to format an ebook,
so if you'd like to watch that,
it'll be up in the cards, or down below.
Give yourself at least a month's time
if you are formatting the book yourself,
and I think, if you're working with a graphic designer,
it's at least a month, as well,
but some graphic designers you need to, like,
reserve your spot with them,
just because that's how many clients they have.
So sometimes you need to reserve with them
a few months in advance.
The next thing you're gonna wanna decide, is,
if you're gonna do a pre-order.
So when my first books Essence and I am Mercy came out,
there actually wasn't an option
to do pre-order for self-published books.
But now there is the option to set your book up
to be able to pre-order the ebook as well as the paperback.
The ebook is super simple;
you can set up the pre-order through Kindle,
but the paperbacks are a little more complicated
because when people pre-order the paperback,
you actually have to approve their email
and that they ordered it and stuff like that,
so it's a little more tedious,
but either way, you should decide
whether or not you would like to do a pre-order.
Some of the different decision-making processes, is,
what your goal is with this book,
is your goal to make as many sales as possible,
or is your goal to kind of hit the Amazon bestseller list.
If your goal is to make as many sales as possible,
I would definitely recommend doing a pre-order,
but if your goal is to end up on the Amazon bestseller list,
I would think more clearly about it.
So when someone pre-orders your book,
that tally does not count towards the tally
for the Amazon bestseller;
the tally counts for the day that they buy it,
so if people buy it during the pre-order period,
you can actually become an Amazon bestselling author
just based off of your pre-order,
but again, it's just something to think about and consider.
Another thing you wanna consider, is,
if you're gonna do a pre-order campaign.
So a pre-order campaign is
when someone pre-orders their book,
and you kinda give them like a
little ha-ha happy incentive for doing it.
So what I do is that for
my online course AuthorTube Academy,
anyone who pre-ordered the ebook is gonna receive
an exclusive coupon for AuthorTube Academy
that actually gives you AuthorTube Academy for 50% off.
So with that said, if you have not
pre-ordered She's Not Here
or you still would like to pre-order She's Not Here,
that will be linked down below,
and then you fill out the other link that's down there
to give me proof that you pre-ordered it,
and I will email you that coupon.
You can also do a release week campaign,
which is basically the same thing,
but instead of doing the pre-order period,
it's during the first week or so of the book being released,
this is actually something I'm doing for She's Not Here,
and it may or may not include signed book plates
for whoever orders the book.
But I will be telling you more about that
when that actually becomes available.
The next thing that we're gonna be talking about is
a big topic and I might actually end up doing a
more in-depth video about it but that is on marketing.
So there is many many things you can do
to market your book when it comes to release
and I'm just gonna name a lot
'cause I've got 'em listed on my phone; it'll be easier.
So when it comes to marketing your book,
you may want to decide if you want a street-team,
which is a whole bunch of people
that will promote your book,
you're gonna wanna figure out
how you're gonna get advanced reviews of the book,
this means it's sending out advanced reader copies
to social influencers or different things like that,
you wanna decide if you're gonna be doing
different ads on your book, so ads on Facebook,
ads on Amazon, or Goodreads giveaway,
you're gonna wanna decide if you're gonna do a book trailer
to help promote the book,
which, by the way, there is a book trailer
for She's Not Here, so links below.
You're gonna wanna decide
if you're gonna wanna do giveaways,
I'm actually doing a few fun giveaways,
so be sure to follow me on social media,
because I actually teamed up with a few people
who make book-ish items, including a book sleeve
that's exclusive to She's Not Here,
and a candle and bookmark as well,
so if you would like to win that
as well as a copy of She's Not Here,
be sure to check it out.
You wanna decide if you wanna do some sort of YouTube tag
where it kinda helps promote your book,
and I will be having a YouTube tag
that's also gonna be an Instagram tag,
and with that said, you're gonna wanna decide
if you're wanna do an Instagram tag.
And now, of course, you wanna have your author newsletter.
So you should be building your author newsletter
way before the book comes out,
your author newsletter is just a supply of people
that follow you and are dedicated to you.
So newsletters are essential
because social media algorithms may change,
which makes it harder for your post and things
to pop up in front of people's faces, but newsletters
your information goes directly to someone's inbox.
It's a lot harder for someone to miss it
if it's in their inbox rather than their social media feed
where they follow oh-so-many people with oh-so-many posts.
The next thing you wanna plan for is the release day itself.
What are you gonna do on release day to celebrate your book?
Are you gonna be doing a livestream,
and if you are doing a livestream on either
YouTube, Instagram, Twitter, or Facebook,
are you gonna be doing it with someone else,
are you gonna be doing giveaways,
and different things like that.
You just wanna think what can I do
to get the most excitement on release day.
With that said, I will be doing a livestream here on YouTube
for the release day of my book, which is October 2nd,
and I will be having a few special guests,
as well as some fun giveaways.
So be sure to stay tuned for that.
And the last thing you wanna plan for, is,
what's gonna happen after the release?
So release day is really exciting,
it's really easy to get people super excited
to read the book; however, after release day,
it's hard to keep that traction going.
So you're gonna have to brainstorm
on how am I gonna get people
to continue talking about the book.
How am I gonna get people to review the book online
so more people buy the book.
And there's endless opportunities to just do that
and there's just a ton of fun, creative ways
to do that, as well.
So that is the breakdown of all the things that
I like to plan for when I'm releasing a book.
I like to plan it out in a notebook
and I also have a bullet journal that I write everything in,
so it looks pretty because I like to do it that way.
Let me know if there's anything that you plan for
when you're self-publishing
that I may have not mentioned here.
If you would like to stay up-to-date on my book
and my publishing house,
be sure to subscribe to my author newsletter down below,
you'll get my free How to Conquer Writer's Block Mini Guide
as well as the first three chapters of my novel,
She's Not Here, for your viewing pleasure.
Otherwise, that is it for today's video,
thank you all for watching!
Be sure to give a thumbs up,
comment down below, and subscribe!
(light guitar music)


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