Thứ Sáu, 28 tháng 9, 2018

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So my name is Lowell Ness, I'm a

corporate securities partner at Perkins

Coie in the Palo Alto office- been in

Silicon Valley for most of my career and

spent a lot of time with startup

companies and venture capitalists. I

think digital securities in my mind

comes down to a far more efficient way

of record-keeping for securities in

general and I do see a progression

here from private markets to public

markets and I think it probably is a

perfect opportunity right now for

private companies especially in Silicon

Valley that you know we're open to kind

of new cap table type solutions -

we've seen eShares and other solutions

like that--now they're called Carta--coming out

of the woodwork because there's some

openness to that. That fact is

actually an important fact because cap

table migration is impossible and nobody

wants to do it. When you marry the fact

that we're open in Silicon Valley to

sort of cap table migration to the

concept of blockchain as a

technology to underpin the

record-keeping, I think there's an actual

real opportunity right at this moment to

do an amazing kind of new blockchain

based ledger system that will

track private company stock and we've

seen a lot of the public companies like

NASDAQ and others getting interested in

this for the very reason that they seed

it as a step towards the public

company sphere, so I think digital

securities are coming and it's the wave

of the future. So I did get a chance to

start out working on digital securities

at kind of the very beginning of,

you know, the early t0 project with

Overstock and architecting some of the

the very first kind of concepts around

how to do it and it was you know an

incredibly novel thing at the time.

That's, you know, something that

we had to deal with the SEC on and

frankly it was amazing to see how tuned

in the SEC was even three or four years

ago when that took place. I think we've

made a tremendous amount of progress

since then and we're starting to see now

more of these alternative trading

systems and ATSs starting to get

approved and so I think we're you

know timing-wise right on the cusp of

seeing a lot more digital securities

coming to market and having places to

trade. So Perkins Coie is a tech firm

first and foremost and I would say we're

a very entrepreneurial group and so you

know speaking for myself I've coded

a you know major form system on several

occasions now that does document

automation for all of the venture

capital forms that we use in my practice.

All of us have stories like that and so

it's an incredibly entrepreneurial firm,

we're sort of a mix of lawyers and you

know geeks that go out and code things.

So yes we are, Perkins is very

entrepreneurial and I think that's going

to be important when it comes to dealing

with digital securities in the

transition from you know the paper

securities to the digital world. I do

think there's going to be a number of

interesting technology choices that

speed things up and make things better

that will make things also different

from the way that we handled them

previously that needs to be back stopped

with an actual contract and so our forms

are going to change a bit in some

unexpected ways but so it's going to be

important for all of us to be on top of

some of the the nuances in the new forms

for raising capital for private

companies on a digital securities

platform. So I think we're

here at this really important

roundtable event talking about some very

interesting ways in which we could

develop this new protocol for digital

securities and I've been really

impressed with the people who are here. I

was telling somebody earlier that this

is, I think my third time going through

this process of trying to define the

parameters and requirements for a

digital securities platform and it's by

far kind of the best way to do it that

I've experienced so far. We have a lot of

experts from transfer agents to broker

dealer types to people involved in

commodities trading to former regulators

and everything else and so I do think

we're gonna get Best of Breed kind of

input into the protocol which is

incredibly important for something

that's going to be transformational like

a digital securities platform. So

standardization is going to be an

important driver for digital securities

for the same reason it is an important

driver in any software based project

it's going to, you know, require a lot of

people to speak the same language in

order to--and the code--to speak the same

language in order to develop the right

applications on top of a protocol that

is common for everyone to use.

For more infomation >> Lowell Ness, Securities Lawyer: Digital Securities Provide a Far Superior Form of Record Keeping - Duration: 5:33.

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Edición Digital Houston 09/27/18 - Duration: 28:07.

For more infomation >> Edición Digital Houston 09/27/18 - Duration: 28:07.

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Moritz Garth gewinnt Goldene Kamera Digital Award 2018 - Duration: 1:06.

For more infomation >> Moritz Garth gewinnt Goldene Kamera Digital Award 2018 - Duration: 1:06.

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COOKING ON HIGH (Digital Exclusive) – Stoned Stories: "Ikea Sex Dream" - Duration: 1:09.

(light upbeat music)

- I woke up one morning and my old roommate Jeff says,

"Hey, I got some brownies, here."

First time I've had an edible.

I had plans that day, I was like, "Look, I'm going,

I'm shopping for a love seat, the love seat

is where I do most of my seduction."

- Oh my god.

- "I'm going to IKEA."

- Alright.

- So I'm high, and when I'm high I'm super sensitive,

I feel everything, man.

I'm in IKEA.

I see a love seat and I'm testing out the cushion,

and I'm like, "Oh my god, this cushion is so comfortable."

I lay down.

- [Man] Yeah.

- It was amazing, but then I started having erotic dreams.

- [Man] Wow.

- And I was only asleep for about five minutes, so I guess

I felt really sensual, I was humping the couch in my sleep.

- [Man] In the IKEA?

- [Storyteller] In IKEA.

- Well that's better that you were on your stomach

and not just lying on your back with a huge boner.

- Did they wake you up and ask you to leave or?

- Yes, they woke me up and like, "Sorry sir,

you can't, it's inappropriate," and I'm like,

"Okay, I'm sorry, I'll move to another section."

(man laughing)

For more infomation >> COOKING ON HIGH (Digital Exclusive) – Stoned Stories: "Ikea Sex Dream" - Duration: 1:09.

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Dig(g)i bitte was?! - 'P' wie 'Predictive Analytics' im Kieler Digital-ABC - Duration: 1:29.

For more infomation >> Dig(g)i bitte was?! - 'P' wie 'Predictive Analytics' im Kieler Digital-ABC - Duration: 1:29.

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SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 14:52.

For more infomation >> SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 14:52.

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Digital Marketing News 9-28-2018: The ROI of B2B Marketing - Duration: 7:31.

Welcome to the digital marketing news I'm Tiffany Allen and with your first

story article item news thing I'm Joshua Nite. Okay I've been dabbling in a

little bit of neural matching that's what they call it okay

that's where usually it's about artificial intelligence but I was just

using my actual intelligence because that's all I have but it's a way of

linking concepts together kind of like this synonym but maybe a deeper

understanding and it is something that the good folks at Google are going to be

doing very soon well yes so imagine for example that you want to know why your

TV looks kind of weird you just bought a new TV and you're watching a movie and

everybody looks like they're in an 80s video kind of thing so you go Google why

does my TV look so weird now that's a query that on the surface doesn't really

mean anything great but there is a thing called the soap opera effect which

explains why the TV looks weird and Google can link those two concepts and

serve up pages that are related to the soap opera effect through the power of

artificial intelligence so that's super neat that means as marketers we are able

to even more closely speak to people because as the bots get smarter having

to go through that layer of abstraction for robots is not gonna have to happen

anymore so I'm super excited about that chuffed I'm enjoying it I think it's

neat I'm sorry I'm still matching well Josh I have other Google News oh my I

know they're doing so many items so great news for analytics and data

visualization enthusiasts yep so Google recently announced that data studio

their kind of data visualization tool is now out of beta and generally available

which is awesome so for those of you don't know with those of you who are

just like does Tiffany know this huh you can tie together any sort of data really

in data studio it's part of the Google marketing cloud platform it allows you

to easily access data from Google Analytics we will

display video 360 search ads 360 YouTube analytics a whole bunch of other stuff

Google sheets included so if you have to do some manual importing of data you can

certainly do that but it's definitely a helpful tool in terms of Google's

ongoing commitment to being able to help teams take data to insights so if you're

looking for a new tool to explore ways to show different data I would take it I

would take a look at that that is totally excellent

but speaking of things that are new and interesting for marketers Facebook is

testing the ability for Facebook pages to join other people's groups so

previously we had maybe I made it so that Facebook pages could make groups

right like you could have your own group for your business that's super cool this

will let you actually post on a group page as though you your business is a

person mmm-hmm human being who just also happens to be a corporation however the

interesting thing about this is this is an opt-in for the group admin you know

groups have to decide that they're going to allow pages to join which means

should a group that you're interested allow pages to join marketers we got to

be on our best behavior right somebody lets you in you got to

bring that value listen before you talk use it to morph to collect data and fuel

your empathy then to sell because they can kick you out just as easily as they

let you in sure can but I think that's really interesting and that's a cool way

for marketers to get a little bit closer to the people that we're marketing to

right well you know people are doing marketing on the Internet Josh thank do

not yeah that is a bold-faced line it is not I saw the internet and that's part

of it so a new report just came out from Magna about us ad revenue in 2018 and

2019 and what is exciting is that for the first time according to this report

digital ad spend has surpassed other forms that spend oh my goodness yeah so

it'll grow by about six point nine percent this year to reach two hundred

and seven billion which is a new all-time high it's surpassing 50% 51.5%

in 2018 so things are looking really good for digital spend a couple other

things of note is that digital advertising on mobile devices accounts

for roughly two-thirds of all digital spending so again what do we always say

Mobile is important do mobile first right

mobile marketing is just marketing that kind of right right do the phone stuff

too with the Internet's thing that also says that mobile now exceeds TV and is

twice desktop ad revenue right that is amazing and none of those numbers are

likely to go down so it's kind of like when we hit that watershed moment where

over half of all traffic was on mobile versus desktop that's just a trend right

it's gonna keep happening so digital spend gonna keep happening analog spend

it's still gonna be valued by hipsters because it has a warmer sound but I keep

trying to tell you and you're trying hard and it's working

speaking of a warm sound we get to talk about one of my favorite business names

now visible has a newest is 8 of his I blind Miss arcing report that they

brought out today and they talked to 400 b2b marketers and had some interesting

results and things that maybe marketers should keep an eye on for example 53% of

marketers say that their marketing is perceived as a cost center rather than a

revenue Center which marketing should really not be costing money if we're

doing it right 44 percent said they are not sure what their current average are

Elias so that is nearly half of all marketers saying yeah well that's part

of measurement too right it's like 75 percent of those who are

measuring our life for example our reporting positive returns which is

interesting 29% say their return is more than 2

times their investment which you know if you give $1 you get $2 back maybe you

give some more dollars see what happens that's good to me

I mean 15 percent of marketers are using are wise their primary metric up 10%

from last year so I mean that is good news that the people who are measuring

ROI are seeing it right I'm guessing that the people who are measuring ROI

are the ones who are not seen as a cost center

Center so it's interesting the the two hardest things that these marketers said

to measure our life or our content marketing and social media marketing and

I get that those are tricky but they're not impossible right and we have to we

got to get beyond that last click attribution we need to get a better

understanding of the customer journey and what the value of each piece of that

journey is so we have the data to do this we just need the will right where

there's a will there's a whiz a I was gonna say where there's a will there's a

wheaton but i'm a nerd fair enough verified fact that's all the

news that we have for you this week we'll be back next week with more

digital marketing news if you need more in the meantime you can follow me on

twitter at tiffany underscore Allen or top ranked at top-ranked yep you can

find me on Twitter at nitrites that's an ite wri tes and please do subscribe to

our channel ending that notification bells to go make sure to see all of the

cool content we're putting out we'll see you next week thanks for tuning in bye

you

For more infomation >> Digital Marketing News 9-28-2018: The ROI of B2B Marketing - Duration: 7:31.

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Santander lanza crédito digital para pymes - Duration: 1:38.

 Banco Santander México abrió dos esquemas de crédito digital para pequeñas y medianas empresas (Pymes), con los que se espera canalizar préstamos por 2 mil 800 millones de pesos

Te recomendamos: Santander financiará autos de Peugeot  "Con este esquema, Santander espera atender en el mediano plazo a cerca de 7 mil empresas; con un promedio de 400 mil pesos por préstamo", informó en un comunicado

 La entidad financiera detalló que a través de estos esquemas se permite acelerar la respuesta al cliente de hasta 48 horas a 60 minutos sobre la aprobación

 "La expectativa es resolver trámites por vía digital, atenderá con un esquema totalmente en línea la solicitud de un crédito y responderá, también en línea, en 60 minutos", detalló

  El crédito digital Santander para Pymes ofrecerá dos esquemas de atención: Crédito Simple para capital de trabajo y con plazos de 12 hasta 36 meses; y Crédito Ágil para capital de trabajo también, pero con plazo único de 12 meses

  En ambos esquemas los montos pueden ir desde 25 mil hasta 500 mil pesos.  GGA

For more infomation >> Santander lanza crédito digital para pymes - Duration: 1:38.

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¿Qué es la Salud Digital? - Duration: 1:37.

For more infomation >> ¿Qué es la Salud Digital? - Duration: 1:37.

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Digital Desk - Thursday, September 27, 2018 - Duration: 3:20.

For more infomation >> Digital Desk - Thursday, September 27, 2018 - Duration: 3:20.

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The Two Ingredients Of CX | Leading in Digital | Cognizant UK & Ireland - Duration: 2:04.

For me, customer experience is crucial to how brands will win in a digital world.

We all know from our lives as consumers how easy, elegant, frictionless it is for us to

use these next generation digital services, primarily accessed through our mobile phones.

We know from research in the market that customer experience is more important than innovation,

more important than product development, more important than customer service and even more

important than price in determining how brands will differentiate themselves in the digital

world.

Delivering outstanding customer experience requires the alignment of two different functions

within the organisation.

On the one hand the marketing function, traditionally where the customer narrative, brand and storytelling

capabilities exist, but combining that with the technology function, the domain of the

CIO and CTO, where platforms, technology and infrastructure are the order of the day.

The challenge for the organisation is orchestrating both of those two functions and that's why

this is a c-suite responsibility and that's why customer experience is something that

requires the orchestrating hand of the CEO.A great example of this is our work with Southwest

Trains, the busiest, biggest commuter rail franchise in the UK.

We were responsible for re-imagining the customer facing digital infrastructure for Southwest

Trains.

Our solution put functionality in the hands of customers so that they could but their

own tickets, they could access real time journey planning information and really critically,

could receive push notifications that meant from a Southwest Trains point of view, we

could manage demand into their call centres, manage the communications challenges for their

station staff on the front line by telling passengers in advance about disruptions to

the service and helping people plan alternative journeys where necessary.

At ZONE we blend together small, agile, multi-disciplinary teams comprising technologists, creatives,

data scientists and strategists all working together to create fantastic customer experiences.

As part of Cognizant, we can access their un-rivalled depth of expertise in technology

and C-suite relationships with some of the biggest and most ambitious brands in the world.

For more infomation >> The Two Ingredients Of CX | Leading in Digital | Cognizant UK & Ireland - Duration: 2:04.

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Midnight, Texas - Season 1 Recap (Digital Exclusive) - Duration: 2:23.

For more infomation >> Midnight, Texas - Season 1 Recap (Digital Exclusive) - Duration: 2:23.

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Digital Signature Set up - Duration: 1:44.

Welcome to Adobe digital signature step-by-step setup instructions

The fastest way to obtain an Adobe digital signature is to open Form

IL444 - 4414 and go to the authorization section of the form

click in the first signature box and the "Add Digital ID" box will open

Select the option entitled "A new digital ID I want to create now" and click Next

Select the option entitled "New

PKCS#12 digital ID file" and click Next

Enter your identifying information, leaving the last three fields set to the default options and click Next

Save to the default location or browse to save somewhere else

Enter a password that you will remember and then re-enter to confirm. Click Finish.

To sign your document, click in the signature box and your digital ID should appear.

Enter your password and click sign

Your document is now digitally signed and edits cannot be made to the document by anyone other than the original signer

If you need to make corrections to your document, right-click the signature box and choose "Clear signature."

Make the necessary edits and click the signature box again. Your digital ID should appear and you can repeat the signature process

For more infomation >> Digital Signature Set up - Duration: 1:44.

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SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 11:50.

For more infomation >> SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 11:50.

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Simply Ming Premiere Digital Induction Burner and Master... - Duration: 28:03.

For more infomation >> Simply Ming Premiere Digital Induction Burner and Master... - Duration: 28:03.

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COOKING ON HIGH (Digital Exclusive) – Stoned Stories: "Uber Rides" - Duration: 0:43.

(quirky pop instrumental music)

- Brad, do you have any funny edible stories?

- I had to Uber across town and I ate an edible before

and it kicked in midway through the Uber ride

and so I forgot how to breathe.

I'm trying to remember,

do I go in first or then, like, out twice?

Like, I was (blows out twice).

I was like a pregnant woman, just trying to,

yeah, yeah, yeah, doing all the breathing.

And I couldn't figure it out

and then I wanted to get out of the Uber, so I thought,

I'm gonna tell him I'm making a business call

and he'll drop me off.

I'll be like, "sorry, it's too loud in here,

"I need to make a call on the side of the road."

When I finally got up to the point of asking him to do that,

I just yelled, "I'm startin' a business!

"Drop me off here!"

And he dropped me off at some alley.

(laughs)

- [Man] And he just took off, go another--

- And he just took off, yeah.

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