Thứ Sáu, 28 tháng 9, 2018

Auto news on Youtube Sep 28 2018

(light upbeat music)

- I woke up one morning and my old roommate Jeff says,

"Hey, I got some brownies, here."

First time I've had an edible.

I had plans that day, I was like, "Look, I'm going,

I'm shopping for a love seat, the love seat

is where I do most of my seduction."

- Oh my god.

- "I'm going to IKEA."

- Alright.

- So I'm high, and when I'm high I'm super sensitive,

I feel everything, man.

I'm in IKEA.

I see a love seat and I'm testing out the cushion,

and I'm like, "Oh my god, this cushion is so comfortable."

I lay down.

- [Man] Yeah.

- It was amazing, but then I started having erotic dreams.

- [Man] Wow.

- And I was only asleep for about five minutes, so I guess

I felt really sensual, I was humping the couch in my sleep.

- [Man] In the IKEA?

- [Storyteller] In IKEA.

- Well that's better that you were on your stomach

and not just lying on your back with a huge boner.

- Did they wake you up and ask you to leave or?

- Yes, they woke me up and like, "Sorry sir,

you can't, it's inappropriate," and I'm like,

"Okay, I'm sorry, I'll move to another section."

(man laughing)

For more infomation >> COOKING ON HIGH (Digital Exclusive) – Stoned Stories: "Ikea Sex Dream" - Duration: 1:09.

-------------------------------------------

SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 14:52.

For more infomation >> SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 14:52.

-------------------------------------------

Digital Marketing News 9-28-2018: The ROI of B2B Marketing - Duration: 7:31.

Welcome to the digital marketing news I'm Tiffany Allen and with your first

story article item news thing I'm Joshua Nite. Okay I've been dabbling in a

little bit of neural matching that's what they call it okay

that's where usually it's about artificial intelligence but I was just

using my actual intelligence because that's all I have but it's a way of

linking concepts together kind of like this synonym but maybe a deeper

understanding and it is something that the good folks at Google are going to be

doing very soon well yes so imagine for example that you want to know why your

TV looks kind of weird you just bought a new TV and you're watching a movie and

everybody looks like they're in an 80s video kind of thing so you go Google why

does my TV look so weird now that's a query that on the surface doesn't really

mean anything great but there is a thing called the soap opera effect which

explains why the TV looks weird and Google can link those two concepts and

serve up pages that are related to the soap opera effect through the power of

artificial intelligence so that's super neat that means as marketers we are able

to even more closely speak to people because as the bots get smarter having

to go through that layer of abstraction for robots is not gonna have to happen

anymore so I'm super excited about that chuffed I'm enjoying it I think it's

neat I'm sorry I'm still matching well Josh I have other Google News oh my I

know they're doing so many items so great news for analytics and data

visualization enthusiasts yep so Google recently announced that data studio

their kind of data visualization tool is now out of beta and generally available

which is awesome so for those of you don't know with those of you who are

just like does Tiffany know this huh you can tie together any sort of data really

in data studio it's part of the Google marketing cloud platform it allows you

to easily access data from Google Analytics we will

display video 360 search ads 360 YouTube analytics a whole bunch of other stuff

Google sheets included so if you have to do some manual importing of data you can

certainly do that but it's definitely a helpful tool in terms of Google's

ongoing commitment to being able to help teams take data to insights so if you're

looking for a new tool to explore ways to show different data I would take it I

would take a look at that that is totally excellent

but speaking of things that are new and interesting for marketers Facebook is

testing the ability for Facebook pages to join other people's groups so

previously we had maybe I made it so that Facebook pages could make groups

right like you could have your own group for your business that's super cool this

will let you actually post on a group page as though you your business is a

person mmm-hmm human being who just also happens to be a corporation however the

interesting thing about this is this is an opt-in for the group admin you know

groups have to decide that they're going to allow pages to join which means

should a group that you're interested allow pages to join marketers we got to

be on our best behavior right somebody lets you in you got to

bring that value listen before you talk use it to morph to collect data and fuel

your empathy then to sell because they can kick you out just as easily as they

let you in sure can but I think that's really interesting and that's a cool way

for marketers to get a little bit closer to the people that we're marketing to

right well you know people are doing marketing on the Internet Josh thank do

not yeah that is a bold-faced line it is not I saw the internet and that's part

of it so a new report just came out from Magna about us ad revenue in 2018 and

2019 and what is exciting is that for the first time according to this report

digital ad spend has surpassed other forms that spend oh my goodness yeah so

it'll grow by about six point nine percent this year to reach two hundred

and seven billion which is a new all-time high it's surpassing 50% 51.5%

in 2018 so things are looking really good for digital spend a couple other

things of note is that digital advertising on mobile devices accounts

for roughly two-thirds of all digital spending so again what do we always say

Mobile is important do mobile first right

mobile marketing is just marketing that kind of right right do the phone stuff

too with the Internet's thing that also says that mobile now exceeds TV and is

twice desktop ad revenue right that is amazing and none of those numbers are

likely to go down so it's kind of like when we hit that watershed moment where

over half of all traffic was on mobile versus desktop that's just a trend right

it's gonna keep happening so digital spend gonna keep happening analog spend

it's still gonna be valued by hipsters because it has a warmer sound but I keep

trying to tell you and you're trying hard and it's working

speaking of a warm sound we get to talk about one of my favorite business names

now visible has a newest is 8 of his I blind Miss arcing report that they

brought out today and they talked to 400 b2b marketers and had some interesting

results and things that maybe marketers should keep an eye on for example 53% of

marketers say that their marketing is perceived as a cost center rather than a

revenue Center which marketing should really not be costing money if we're

doing it right 44 percent said they are not sure what their current average are

Elias so that is nearly half of all marketers saying yeah well that's part

of measurement too right it's like 75 percent of those who are

measuring our life for example our reporting positive returns which is

interesting 29% say their return is more than 2

times their investment which you know if you give $1 you get $2 back maybe you

give some more dollars see what happens that's good to me

I mean 15 percent of marketers are using are wise their primary metric up 10%

from last year so I mean that is good news that the people who are measuring

ROI are seeing it right I'm guessing that the people who are measuring ROI

are the ones who are not seen as a cost center

Center so it's interesting the the two hardest things that these marketers said

to measure our life or our content marketing and social media marketing and

I get that those are tricky but they're not impossible right and we have to we

got to get beyond that last click attribution we need to get a better

understanding of the customer journey and what the value of each piece of that

journey is so we have the data to do this we just need the will right where

there's a will there's a whiz a I was gonna say where there's a will there's a

wheaton but i'm a nerd fair enough verified fact that's all the

news that we have for you this week we'll be back next week with more

digital marketing news if you need more in the meantime you can follow me on

twitter at tiffany underscore Allen or top ranked at top-ranked yep you can

find me on Twitter at nitrites that's an ite wri tes and please do subscribe to

our channel ending that notification bells to go make sure to see all of the

cool content we're putting out we'll see you next week thanks for tuning in bye

you

For more infomation >> Digital Marketing News 9-28-2018: The ROI of B2B Marketing - Duration: 7:31.

-------------------------------------------

Santander lanza crédito digital para pymes - Duration: 1:38.

 Banco Santander México abrió dos esquemas de crédito digital para pequeñas y medianas empresas (Pymes), con los que se espera canalizar préstamos por 2 mil 800 millones de pesos

Te recomendamos: Santander financiará autos de Peugeot  "Con este esquema, Santander espera atender en el mediano plazo a cerca de 7 mil empresas; con un promedio de 400 mil pesos por préstamo", informó en un comunicado

 La entidad financiera detalló que a través de estos esquemas se permite acelerar la respuesta al cliente de hasta 48 horas a 60 minutos sobre la aprobación

 "La expectativa es resolver trámites por vía digital, atenderá con un esquema totalmente en línea la solicitud de un crédito y responderá, también en línea, en 60 minutos", detalló

  El crédito digital Santander para Pymes ofrecerá dos esquemas de atención: Crédito Simple para capital de trabajo y con plazos de 12 hasta 36 meses; y Crédito Ágil para capital de trabajo también, pero con plazo único de 12 meses

  En ambos esquemas los montos pueden ir desde 25 mil hasta 500 mil pesos.  GGA

For more infomation >> Santander lanza crédito digital para pymes - Duration: 1:38.

-------------------------------------------

Unite 9 : Digital Media - İnternet ve Web - Duration: 14:44.

Unit 9

Digital Community Media

The content of this unit consists of what the internet is,

the general network structure of the Internet, protocols and the World Wide Web.

The Internet

is a global communication network where many computer systems and devices are interconnected.

Mainly provides inter-computer connectivity and uninterrupted data sharing.

The Internet

consists of a combination

of Inter (between) and net (Network).

This means "between networks"

We can define the internet as a decentralized,

shared network of inter-network. The word meaning comes from here.

The Internet is a global network established by international treaties and can be shared by all non-nationals.

The Internet does not belong to a person, group or organization.

There are people, volunteer communities, organizations and institutions that make up the Internet,

develop and make efforts to spread it all over the world.

No one manages the Internet.

Thousands of companies, universities, governments and other organizations manage their networks.

The Internet network has connection points at different levels and hierarchies.

A user's access to the Internet is provided by the inclusion of a service provider in the network.

Service providers are classified according to their level

Local ISP

Regional ISP

National ISP

The entity point (POP) is the point at which two or more different network or communication devices connect.

POP primarily means an access point, location, or facility that helps other devices connect with the Internet.

There are several high-level networks that connect to each other through Network Access Points or NAPs.

After all, every computer connected to the internet is part of a network.

Internet environment basically works on client and server structure.

Routers, modems etc. are the most important components of this environment.

While some of the computers in the Internet environment provide data, some of them take the data.

These computers are called server and client computers.

Client computers: Personal or corporate computers that we use to access the Internet.

Server computers: computers that provide information on the Internet.

Servers are divided into many types according to their services.

These are the types of servers that are commonly used.

Web Server

Mail Server

Proxy Server

Domain Name Server

Cloud Server

File Server

Database Server

The essentials of the Internet are the protocols.

Let's take a look at the concept of protocol in our daily life before moving on to the Internet protocol structure.

On the Internet, computers work and communicate with the language of numbers, however,

people prefer words.

In our daily life, the rules of starting and communicating with each other

with courtesy are called protocol.

Two computers on the Internet to transfer data is protocol

There are protocol designs for computers to find and communicate with each other.

Each device on the Internet has its own Internet Protocol Address.

Certain protocols are required for the communication and data transmission of two or more computers.

They are the protocols that make the Internet work. TCP / IP is the most widely used protocol set today.

IP address is the address used by devices using the Internet Protocol to exchange data with each other on the network.

As we know each device on the Internet has its own Internet Protocol Address.

An IP address is separated by dots and consists of four digits.

The IP addressing on the Internet is similar to the home address, business address and telephone number.

Each IP address is unique. Internet service provider reserve a home user's access to the Internet.

The data we send from one device to another on the Internet is the message.

When we send a picture of a cat that appears in the example, this message does not travel as a single whole.

They are divided into very small pieces of data, and each piece of data carries information about where it goes and where it comes from.

The process is completed by combining the packages at the destination.

Packet Switching Networks

A packet passes through many networks

In this way, your message follows the multiple ways to reach where it will go.

The receiver completes the process by reassembling the incoming parts by applying the protocol.

When we look at the Internet Network structure,

it consists of independent, shared networks and is scattered.

There is no centralized structure that decides who links to whom.

The Internet has a structure that can connect in many ways.

Therefore, it is not possible to talk about a single break point on the internet.

If a road is busy, if it doesn't work, the data will try to go immediately in another route.

Even if most of the Internet is not working, your message will still find its way.

Let's take a look at what the domain name is before moving to the domain name system.

WEB site names are called domain names.

google.com, facebook.com, ege.edu.tr is the name of the domain name and they are separated by dots.

Domain names are the identity of the websites on the internet and they represent the ip address.

They are the domain names that people can easily remember and use.

The IP address is easy for a computer.

Each domain has a corresponding IP address.

In short, a domain name analysis is needed to access a website.

Computers have an addressing system that allows individuals to browse the Web easily.

Computers that are connected to the Internet online use DNS to associate their respective IP addresses with domain names, cell phones, websites, and so on.

The IP records of all websites published on the Internet are kept in highly authorized server databases.

Servers located at points indicated by letters on the map are 13 sets in total.

Root and domain name servers are server computers that know which IP addresses the domain names correspond to, and which direct the incoming requests.

The user types webpage name as www.facebook.com on web browser.

It sends the request to the parser server allocated by the Internet service provider.

The parser server starts from the root server to search for the destination for the requested domain.

The Resolver checks the Top Level Domain (TLD) Name Server to find

where it will go to retrieve its location for the proxy server.

The Authorized Server knows the exact location of the full domain name

and sends the response to the parser.

The DNS resolver returns the actual location of www.facebook.com to the user.

The user's web browser loads the page

www.facebook.com at 157.240.20.35.

The World Wide Web (WWW or Web for short) is published

an information system consisting of interconnected hyper-text documents on the web

Each of these documents is called a Web page, and Web pages are accessed through computer programs called Web browsers that run on the Internet user's computer.

Web pages can contain text, audio, image, video, and other multimedia elements,

and other web pages can be switched to other links or hyper-links called links.

Web Technology Evolution

The Internet has been redesigned and changed to accommodate different devices.

Web 2.0 emerged as a continuation of Web 1.0, the first generation of the Web.

Web 3.0 and web 4.0 emerged as a continuation of Web 2.0

Web 1.0 (static) Document oriented,

Web 2.0 (interactive) People-oriented,

Web 3.0 (semantic web) Information oriented,

The web 4.0 which emerge in the future will be focused on virtual reality.

Basic Web Concepts in brief hypertext, Html, URL, HTTP

Hypertext is a text that contains links to other texts.

Most Web surfing is done by clicking on text-based links that open new pages in a Web browser.

These links, which are usually blue and underlined, are called hyper text

because they allow the user to move from page to page.

Basic webpage creation tool is HTML code

It called HyperText Markup Language

A Web page consists of only text and custom tags.

Since HTML documents contain only text, they are transferred over the Internet quickly.

URL - Standard Resource Finder

URLs are reference sources

so that we can easily access web sites on the Internet

and understand exactly what our web address is.

HTTP, The Hypertext Transfer Protocol is an application protocol for data communication.

It is the basis of data communication on the World Wide Web.

It provides a standard for web browsers that exchange information over the Internet.

HTTP is used by most websites to access any file or page.

HTTP is a request-response protocol.

W3C is a consortium that sets the standards of the Web

The main purpose of these standards is to ensure that

HTML outputs give the same output in all web browsers

and devices (PC and Mobile) in order to maintain the HTML language.

Why is W3C Standards Important?

1. Ranking in Search Engines

2.Accessibility

3.Reachability

4. Quick Install

5. Legal responsibilities are important topics.

For more infomation >> Unite 9 : Digital Media - İnternet ve Web - Duration: 14:44.

-------------------------------------------

Facebook Live Information Session on the Digital Strategy Fund - Duration: 19:34.

Hi, my name is Rémi Lortie.

I am one of the three program officers of the Digital Strategy Fund.

Welcome to this Facebook Live session.

We're here to help you understand what the fund is for,

how it can be used, and what it is all about.

Hi, my name is Alea Cardarelli and I am also a program officer of the Digital Strategy Fund.

By the end of this session, we really want you to be able to get to know

what the fund is for, get examples of eligible types of activities,

and know some very useful information before applying.

Rémi, why don't you tell us how we are going to proceed.

To get in touch with us within this 30-minute Facebook Live session,

write your question below in the comments section any time during the Facebook Live,

and if you see a comment or question that you would like us to address,

simply like it, and that will boost it forward.

After each main topic, we will look for questions.

Not all questions will be answered today, but we will make sure to come back

and answer them as much as possible after this session.

Let's start with one of the big questions we get from the community, and that is:

What is the Digital Strategy Fund about, and what is it for?

So, we recognize that society is already being changed by digital technology,

and the fund is there to support artists and arts organizations

in understanding the digital environment, to engage with it

and to respond to the cultural and social changes it produces.

The fund exists to help the arts sector thrive in the digital environment

and to support you to build collaborative and strategic approaches to digital change.

Yes, in fact as you are hearing, you may note that the fund is quite different

from other programs at the Canada Council.

It does not support the creation, exploration, or regular programming of art.

It is not a fund to support artistic practice,

and it is also not a fund to support your regular ongoing activities.

So, what is the fund for? Why don't we discuss this next?

There are three areas of support that the fund can offer.

Here they are, very simply put.

The first one is digital literacy and intelligence.

This component is for activities that will help you gain strategic knowledge about digital.

The second one is public access to the arts and citizen engagement.

It is the area of support for innovative ways to share the works of Canadian artists

and to improve discoverability in a digital landscape.

The third one is transformation of organizational models.

It is a third area to put forward new ways of working in the digital environment.

The fund is open to Canadian artists, groups and arts organizations.

To apply, you must have a validated profile on the Canada Council portal.

The digital transformation of the arts sector is an ambitious objective,

but how do you get there?

Well, for success we believe that it is very important to work together,

with others and with people who have expertise.

Also, your strategy must benefit more than one person or organization,

and it must be proposed by and for more than one artist or organization.

When you think about it, working in a digital environment means working in a network,

because you cannot be digital on your own.

You need to collaborate with others in order to succeed.

That is why the fund is asking you to work in partnerships.

You will want to keep in mind that initiatives must be presented in a spirit of openness,

sustainability and willingness to share the results and learnings.

The fund is your opportunity to take risks, to experiment, to learn and to work together

to digitally transform the arts sector.

Now that we know a little bit more about what the fund is,

are there any questions we might answer already?

Let's see from the comments section if we have any questions so far.

Now let's take a look at one of the questions we often have coming in to us:

If I do not have a profile, can I apply to the Digital Strategy Fund?

No, you really need a profile that has been validated in the Canada Council portal,

so if you don't have one already, you should be submitting one as soon as possible.

This process can take up to 30 days.

Thank you for that. I think another question that comes up frequently is:

What is the difference between digital creation and a digital strategy?

Think of strategy as if you were asking a question

about the potential problems in your sector.

What is it that you are facing that might be an issue, a challenge or an opportunity,

and that you would like to explore for potential solutions that are viable and sustainable.

We have touched on a few of the foundation values behind the fund.

Now, let's share a little bit more about the three components of the fund itself.

The three components are, again, three areas of the fund

that are meant to help you adapt to the digital world.

So you can use the fund to fill your knowledge gaps and learn about digital;

to explore innovative ways to improve discoverability and sharing;

and to explore new ways of working and collaborating

outside of our typical analogue processes.

Essentially, what we want you to get from this is that the three components

of the fund are practical ways to support the arts sector to go digital.

Again, these are: digital literacy and intelligence;

public access to the arts and citizen engagement;

and transformation of organizational models.

If you are not sure how to consider these components, you can think about them

as an art - as building blocks - from learning about digital to engaging citizens with digital,

and finally to finding new ways of working as a digital organization.

So now that we know what the three components of the fund are,

let's dig a little deeper into the first component, digital literacy and intelligence.

What does the Council mean by digital literacy?

You could ask yourself these questions first:

What skills and knowledge do I need to get strategic about digital?

How do I find what I need to engage with the digital world?

How can I develop knowledge and capacity in order to think strategically about digital?

In fact, when you think about digital literacy, ask yourself: What do I need to learn,

and who can help me find the answer?

Let's look at some practical examples of what exactly this means

so people can get an idea of digital literacy activities.

Sure. So here are some concrete examples that I can quickly share with you.

First, you can use this component to gain knowledge.

Think about group training on strategic issues.

Workshops. Develop webinars or organize hackathons.

Second, you can use this component to gather and connect with peers and experts.

So think about organizing meet-ups, symposia, forums, conferences.

You can also use this fund to experiment with innovative approaches

that will help you gain that strategic knowledge about digital.

So I think this is a very good time to mention that we have a new feature

in the digital literacy component for quicker access to the fund this year.

For digital literacy for initiatives under $50,000, we have an ongoing deadline.

You can apply at any time, whenever you're ready.

This gives you quicker access to the fund, so you can use the smaller grant

to build your initiative with others to test ideas and learn at your own rhythm.

Remember, there is no deadline for this smaller grant amount,

and you can apply whenever you're ready.

Now if you have questions about digital literacy,

please put them in the Comments section below,

and we will loop back and get to them in our next segment.

Right now we're just going touch base on public access and citizen engagement.

Let's look at that second component.

Rémi, can you tell us a bit about the goals of public access and citizen engagement?

So the goal for this component here is to increase digital sharing

and engagement with digital citizens.

Again, to consider the kind of support you might get, ask yourself these questions:

How can we improve the discoverability and sharing of the arts in Canada

in the digital age, and how can we, together as a sector,

radically change our ways of engaging with citizens?

Let's give you a clearer idea and explore some examples of new ways

to engage with digital citizens.

What do we mean by making the arts in Canada more "findable" online?

The digital world offers great opportunities to be discovered

beyond our current analogue methods of dissemination.

As long as you're connected in a network, it's now possible in this digital world

to be discovered by people who don't even know you exist.

You can achieve this through innovative use of metadata, open platform development,

testing new ideas through prototyping or even piloting projects with citizens.

Let's look at some questions that commonly come up

about public access and citizen engagement.

One thing we often encounter is the question about whether building a database

is considered public access.

If building a database is the angle, then no it's not eligible.

You need to remember the fund is not there to explore technologies,

but more why are you exploring these technologies.

Focus on the strategy and long-term problem you're trying to solve,

and this will lead to potential eligible activities.

Another question we often receive is: I want to stream my performance.

Is that considered public access and citizen engagement?

Again, streaming for the sake of streaming might not be eligible.

It's really about why you're doing this.

What is the strategic problem you're trying to solve,

and who else in the sector might be able to contribute to solving that problem?

Now that we've touched on a few common questions that we encounter,

let's take a look at the third component of the fund,

and that is the transformation of organizational models.

We know that a lot of what we do is still very analogue.

What does it mean to change how we work in a digital world?

Our analogue ways of working are not always aligned with the requirements

of the fast-changing and connected digital world.

And so you could ask yourself how to work differently in a digital landscape.

What will be the impact on our structures?

What will it change?

What do we need to do to adapt to that digital environment?

Once you have a sound understanding of your digital environment,

once you share and engage with citizens digitally,

you'll realize these shifts will ultimately affect your work processes.

So you'll need to adapt to new ways of working.

This could include developing and exploring new work models, such as

iterative development of organizational tools or collaborative platforms.

It might also mean implementing new governance or management approaches,

such as new processes or workflows or digital frameworks.

Now that we've touched on the third component of the fund,

let's see if we have any questions about the last component of the fund.

One of the questions we often have is:

How do we get a collaborative strategy if we only want to transform our own organization?

That's a question we often get, and it touches on the need for collaboration.

Start by asking who else in your community and within the sector might be facing

the same issues or challenges, and collaborate with them in attacking

those potential problems toward a solution.

Because you're adding one person or one group, you already have the start of a network.

Another question we see is: Does updating our website count as transforming how we work?

Updating a website is not an eligible activity.

You can refer to our guidelines for a more specific list of eligible activities.

It's more a question of how might you think about your online presence.

And you can do that with others and by solving potential problems in the long-term vision.

Now that we've covered the fund in some broad strokes and some examples

of eligible activities for each of the three components,

let's talk a little about the range of grants available to applicants.

For public access to the arts and citizen engagement,

and for the component transformation of organizational models,

grant requests can range from $1,000 up to $500,000 dollars.

For digital literacy and intelligence, grants range from $1,000 to $250,000.

Remember, for a digital literacy and intelligence initiative request

of less than $50,000, you can apply any time this year when you're ready.

So we now know how much is available for grant applicants.

When is the deadline to apply for these initiatives?

The deadline for all components is October 31st,

and the portal is open as of now.

We just want to loop back and remind you about the component within digital literacy

and intelligence, that for initiatives $50,000 and under, it's an ongoing deadline;

you can apply any time this year, whenever you are ready.

We welcome you, because the portal is open for that as well.

Now let's take a look at the idea of assessment.

Who is assessing these initiatives?

The decisions for these applications are based on the recommendations

of a committee of digital experts.

The jury is not going to assess the artistic merit of applications.

Instead, they're going to be assessing the strategic value of your initiative.

Remember, the concept of collaboration is key.

Now the criteria, the main areas of assessment, are going to be:

impact, relevance and feasibility.

You're going to want to take a look at our guidelines online

for more details on each of these areas.

And keep in mind that the questions on the application

match the areas of assessment being evaluated.

So let's talk about some resources we have available for everyone. Rémi?

We have resources for you guys preparing applications.

Our team will be putting the link in the Comments section.

If you want a better idea of what the fund has supported in our latest round,

you can look on our website for the published list of successful applications.

You'll find there the types of activities along with their list of partners.

You can also consult the blog posts on our website

that provide 7 tips to start being digital.

Is there anything that we want to make sure everybody remembers before we wrap this up?

Oh yes. So, think of being strategic. Think long-term.

Talk to others and seek collaboration.

Be open. Share your knowledge.

And find some partners you can apply with.

And don't forget our new deadline is October 31,

and the digital literacy component has a smaller area of grants under $50,000,

and for that, you can apply any time this year under the rolling deadline.

Now let's see if we can take a few more questions.

Let's see what's come in before we wrap things up today.

We have Scott, and he'd like to know: When you use the word "digital,"

does that mean Internet, or does it also mean using digital technologies in real life?

That is a good question. Thanks, Scott, for the question.

So think digital in broad terms.

As we said in our opening, changes are occurring in society.

Think of it as a network and how you might be changing

how you perceive your network and your place.

Remember, it's not so much the focus on technology, but really on the strategy.

Think not about what technology you might be using,

but why you're using these technologies.

In fact, you want to be thinking: What is the problem or the strategic issue

I want to solve, and how am I going to go about doing that?

It's less about the technology and more about the strategy behind it.

We'd like to thank everybody for attending today.

This wraps up today's session.

We're here to help you in the upcoming weeks.

We look forward to receiving your applications and we thank you very much for attending.

Thanks.

For more infomation >> Facebook Live Information Session on the Digital Strategy Fund - Duration: 19:34.

-------------------------------------------

Rencontrez Axel Di-Tommaso - Co-fondateur de FITAE et Recruteur en Digital & Tech - Duration: 1:06.

For more infomation >> Rencontrez Axel Di-Tommaso - Co-fondateur de FITAE et Recruteur en Digital & Tech - Duration: 1:06.

-------------------------------------------

The Two Ingredients Of CX | Leading in Digital | Cognizant UK & Ireland - Duration: 2:04.

For me, customer experience is crucial to how brands will win in a digital world.

We all know from our lives as consumers how easy, elegant, frictionless it is for us to

use these next generation digital services, primarily accessed through our mobile phones.

We know from research in the market that customer experience is more important than innovation,

more important than product development, more important than customer service and even more

important than price in determining how brands will differentiate themselves in the digital

world.

Delivering outstanding customer experience requires the alignment of two different functions

within the organisation.

On the one hand the marketing function, traditionally where the customer narrative, brand and storytelling

capabilities exist, but combining that with the technology function, the domain of the

CIO and CTO, where platforms, technology and infrastructure are the order of the day.

The challenge for the organisation is orchestrating both of those two functions and that's why

this is a c-suite responsibility and that's why customer experience is something that

requires the orchestrating hand of the CEO.A great example of this is our work with Southwest

Trains, the busiest, biggest commuter rail franchise in the UK.

We were responsible for re-imagining the customer facing digital infrastructure for Southwest

Trains.

Our solution put functionality in the hands of customers so that they could but their

own tickets, they could access real time journey planning information and really critically,

could receive push notifications that meant from a Southwest Trains point of view, we

could manage demand into their call centres, manage the communications challenges for their

station staff on the front line by telling passengers in advance about disruptions to

the service and helping people plan alternative journeys where necessary.

At ZONE we blend together small, agile, multi-disciplinary teams comprising technologists, creatives,

data scientists and strategists all working together to create fantastic customer experiences.

As part of Cognizant, we can access their un-rivalled depth of expertise in technology

and C-suite relationships with some of the biggest and most ambitious brands in the world.

For more infomation >> The Two Ingredients Of CX | Leading in Digital | Cognizant UK & Ireland - Duration: 2:04.

-------------------------------------------

3D Digital Documentation; From a Field of Specialization to - Duration: 1:00:31.

Speaker 1: Good morning, everyone.

First of all, thank you Kirk Codel and Jason Turf for having me here.

Like Kirk said, we met in 2012 and I was looking forward to seeing the topics that were laid

out this year, and I was really excited to be a part of it.

I think I'm looking forward to all the lectures that will be happening throughout the day,

and tomorrow.

I know Kirk already gave an introduction to me, so I'm going to very quickly tell you.

I took a 26 hour flight to come here, so apologies if anything doesn't work out.

And, if there are any glitches, I'm using also a MAC presentation, so when the power

point, there are changes, I made it into a PDF.

So, I will be switching between the presentation for some video parts of it.

So, basically as Kirk introduced, we started a lot of work in DHARMA since 2006.

Before this I had been working in Germany, at the technical university Dresden With 3D

technology.

So, I have at least 12 years of experience with the field, and have been ... Well, actually

more than that, 15 years of experience in the field, and 12 years with Notre Dame doing

the work that I have been doing.

So, coming to the work of 3D documentation and technology, I've got to know both sides

of the spectrum.

At Notre Dame we do traditional work.

And, we do a lot of hand drafting.

So, from there to the latest technology in the field is a huge belt to cover.

And, we try and find a way to interweave the two.

So, the presentation today is going to talk about three different projects.

The ones Kirk mentioned, the Taj Mahal, the Roman forum, and the Belvedere Vatican.

And, they will be expressing exactly how we go about the process, and also encompassing

how the field has transformed over time in the techniques and methods that have been

used.

I will conclude with a simple issue of questions that still remain open for the future.

And, we can have some questions after that from the audience.

For people who have been in the field more longer than I have, you definitely know also

the traditional techniques that have been used.

But measure drawing is not a new method at all.

Actually, it was used by many in the field since antiquity and beyond.

There have been ways in which people have documented techniques of drawing of plans

and off sites throughout the globe.

One of them that I picked for today was the Temple of Apollo at Didyma.

Didyma, which is 540 B.C. when it was initially constructed, you know it was one of the typical

Greek temples that we know of, but when professor Axelrod, when he found the drawings, he saw

these.

I don't know how many of you are aware of these.

Has anybody seen this before, just so I can get a sense of gauge.

This is a drawing that was found directly on the surface of the temple of Apollo.

And when they saw this they realized this was a measure that was used to construct the

temple.

This is a scaled drawing that was proportionately one eighth of the whole temple and it uses,

on your right you will see the order is compressed and shown in a very compact form.

So the anthesis on top and the one below are expressed in just a compressed drawing.

So this is a very advanced technique of measure drawing that was visible and understood already

in antiquity by people that were working on site.

While we think that Renaissance is responsible for drawing techniques, there's already understanding

of it known to people in antiquity.

There is of course, also the marble plan of Rome that we all are aware of.

This marble plan, gigantic in scale, found at the temple of Peace, is another example

of how the city of Rome was mapped onto a marble surface and it was visible and understood

and recognized as a scaled information regarding the city and how it was evolving throughout

time.

Over centuries, later on you can see the Renaissance right and in this time you take examples that

were found from antiquity and find new ways of interpretation for it.

So the understanding of forced perspective, the understanding of how do you scale and

survey a site, becomes much more systematic and organized.

And these are then found in treatises like the Alberti Treatise that we see that explains

us exactly how to document a site in a thorough manner.

Interestingly though, 1500 years have gone by but you see still very simple techniques

that are being used for scaling and surveying and the drawing part is the one that people

spend the most time on.

So on site there is a difference in the time ratio that is spent in composition and creation

of drawings.

People are working with single points and they are working on creating a survey map

that will be worked out for drawings that take at least four to five months to construct.

In case of the Roman forum for example, it took at least five years to build the full

detail drawing that was put into use.

This is a very pixelated drawing but it was very difficult to find first psy-arch scanner

that was ever put together.

I had a picture of it some time ago when Ben showed it to me, but now I lost it so I picked

it up from online.

This box, how many of you are aware of ... Yeah.

The first laser scanner that was put together by Ben Caterra, you can see it was a bulky

piece.

You cannot imagine taking it to a site anytime.

It was extremely difficult to navigate and had a very low point to frequency understanding

of how much information he can grasp.

Today, we are way further.

15 years have gone and we can go more than 30,000 points per second, even more.

We have new advances in technology.

The scanner is becoming much more compact.

It is navigable.

I remember, 2006 I had like a scanner which had these huge batteries.

Does anybody remember this?

Oh my god, that was ... We were sweating through the forum.

We did not know how this going to work.

Today we take these lithium batteries that tare with us.

And even further we take the latest drone from robotics which is able to, you can take

the scanner along with it, and you can attach the data together.

There's a whole different vast understanding of documentation that as gone from 15 years,

1500 years.

The technology, the evolution, is amazing.

And how far we have come, how quickly we have come across with it, is just mind blowing.

The Google cars for example are using the scanner technology.

Also they are using them to do completely different things.

They are able to take a car and move it through the site and avoid accidents.

But privately, they are mapping all of California.

As the cars are moving around they are collecting millions and millions of points of data.

Some of them are being thrown away, but mostly it's allowing you to create a map of the whole

state to a profound degree than it was ever possible before.

So what are we doing with all that we have understood in the last years?

We are trying to map or read the understanding from the 1500 years to that of the last 15

years.

So in DHARMA, which is a long name, the Digital Historic Architectural Research and Material

Analysis.

And trust me, I did not come up with this name.

People believe it's Dharma so it's associated to it, but no, it isn't.

It was my american students who came up with this name, so I have nothing to do with it.

We basically look at world heritage sites and we look at understanding how you can preserve

them for our prosperity.

We work in different ways towards collecting the knowledge and making it into a common

pool of resource that would be visible and useful for scholars, different scholars in

the field, and then create new tools and techniques to enhance the understanding of virtual dimension.

What does that mean?

Lots of gibberish that you spoke.

First of all, it means we work with the heritage site itself for structural and surveys material

analysis.

We work with 3D scanning and field study, and we use the giapan technology.

Anybody who uses Giapan in the room?

Yes, so there are a couple about that.

I'll explain if people have questions.

And then we merge the data together to facilitate integrated understanding of it.

And then beyond that, we take accurate measurements and use that for research interpretation and

also for actual conservation work.

So the work of DHARMA is divided into two parts.

Primarily we work on one side with research and the other with practical conservation.

So for the practical conservation part we work with various teams that are responsible

for the conservation on site.

So for example, at the forum we worked with the Soprintendenza, the ministry of conservation

there.

We work at Taj Mahal with archeological survey of India, and at the Vatican with the architectural

team of the museums.

For research, that's an agenda we set up for ourselves.

So it's a research team that is doing particularly new advancement in understanding what we know

about that site or about actually the field of technology that we are working with.

So these two then at some point interact with each other and we get new results based on

the work that comes together.

These are never seen separately, but for clarity purpose I have separated the two.

Just a quick list of our team members, this is a student who was at the forum.

The temples of Vespasian, temple of Vespasian, anybody who knows the Roman forum, in Rome,

the temple of Vespasian, it's very difficult to get up there.

We're not permitted to be there at all.

And these are students who've actually found new findings about the temple beyond scholars

who've already been in place.

So they're incredibly excited and happy to be a part of this program.

So we get a huge contribution from students and that's how we run basically.

Most of the work is done through a team of scholars and a team of students that work

very hard from five in the morning till sometimes nine in the evening.

And are completely burned out sometimes.

In the sun, in heavy heat, it's summer research that we do.

We have partnerships with various organizations.

We have a four year memorandum of understanding with UNESCO.

And this is critical.

You'll say, "Why is she talking about this?"

But this is important to be able to get access to some of the major sites where it's incredibly

difficult as a researcher to come in.

So the collaboration of research and practical work allows us also, they see the practical

component of it, they are actually able to conserve, and we are able to do research with

it, so it's a win/win.

We also never charge.

So we don't, nobody pays us any money for any of the research we are doing or for the

efforts that we are doing on site.

So it's very much based on learning more than anything else.

And we have industrial partners that help us get our equipment and so on, and so forth.

Okay, so just for the research part now and this is going to be very, very quick because

I'm going to go directly to the three sites we are working on.

We work on mapping two technologies together and now we have integrated that with many

more.

But the scanning technology and the mapping field is completely separated right now.

What happens is you go on site, you do 3D scanning.

And you are also doing photography.

Then you come back and use different softwares to be able to map the 3D photographs on top

of the 3D scan.

You either create a mesh or a model, and then depending on the speed and the capacity of

your computer, the amount of data collected needs to be reduced to be able to get a good

model.

Many times, with very high capacity work it becomes incredibly difficult to process large

amounts of information.

So we see statues and we see materials that have come out in wonderful 3D sculpture forms,

model forms.

But when it comes to buildings, it becomes really difficult to capture them in 3D.

So some of the work we are doing is to illuminate the 3D mesh surface part of the mapping and

just go from cloud directly to mapping of the photographic technology.

This is done in house.

This is a PhD student who doesn't get any sunlight ... Who is trying to find a way to

merge onsite mapping of the scanning and gigapanning to happen in the same field.

So briefly what we do is we keep the scanner in the same location as our photographic mapping

takes place.

We've actually created a device that allows the two to operate simultaneously and then

we go from point to point to capture the same amount of information, one in 3D and the other

in 2D.

What that allows us to do is then directly map the surface information together and you

can see there are gaps that you get based on the amount of scanned data that we've collected.

And then these gaps are filled in with the second layer of reiteration of information

that we collect from site.

For this I need to skip a minute for the video.

I hope this works.

So for example, this is a software we are developing ourselves right now where we are

merging the two without having mesh in between to interact.

And the part that makes it really efficient is the high resolution that it allows you

to take so you're able to take, this is at least 30 million points that we have capture

and more.

So you're able to get the same resolution throughout between the two, even if you zoom

in and zoom out which is a little bit different than gaming technology, which is visible today

in the field.

So what do we do then practically on site?

And this may be helpful for people that are working directly with conservation authorities.

We use five different techniques on site.

And this has been steady since the first time we started doing this work.

This is something extremely critical for our work so that we do not forget what is the

overall intent of our field.

The first thing we do is we go and go through digital ... Sorry, historic information that's

available about the site.

It includes anything and everything we can find.

Photographs, books, maps, we go into attics, we look into anything possible that can allow

us to collect information about that site and it takes maximum time because it's part

of pre site visit information collection.

This is done along with students so that when they come to the site they're actually pretty

aware of what they're going to see, the kind of questions that past scholars have already

posed, and what kind of things they should be looking for.

So they're pretty much well versed with the site before we get there.

Then when we get to the site, we do field notes like everybody in this field does.

But it's a crucial part of the work because once you do 3D scanning, you start realizing,

scanning is great.

It goes fast, it collects information for you, but it doesn't know what material it

is.

It doesn't have all the kind of nitty gritty information about oh, this happened here.

Or look at this part.

Or all the photographs that you would take about some specific kind of information you

found on the site.

The scanner is not able to collect that for you.

Then we also do photogrammetry.

You'll say, "Well, the scanner does all of that, why would you want photogrammetry to

exist?"

Well photogrammetry at a very high resolution allows us to take photographs that are very

good in scale and then you are able to relate back to the scanned data and capture some

more detail information for it.

And then we use gigapan and 3D scanning.

We divide students on teams to be able to get back data collected.

And then we come back.

The on site process is, we typically have very short time.

So it's 10 to 15 days only that we can spend on a site at a time because of the expense,

because of you know, the conditions, especially when we are working on a site like Taj Mahal

where there are millions of people.

25,000 people come there every day.

They take your scanner it's like, they will take a tripod and they will play with it.

They will stand in front of your scanner and they'll be like, "What's happening?"

And we'll be like, "Nope, you don't want to do that."

And you know, other things.

So the forum, people would be like, "Oh, this looks interesting."

And they would turn around our targets.

And we'd be like, "Oh no, all our data.

Hold, stop."

So we had a lot of fun experiences in the years that we collected.

So 15 days is the max that you spend on site directly, and then you spend a lot of time

post processing, which is the longest.

And this is the time we work on ... We started the Taj project since 2008.

We've been now working at least nine years and it's still a work in progress so it's

a lot of information that we collect and give to the scholars that are in the field.

Now what I want to say is very critical here.

While all of this is happening just with our team, it's very important to be able to integrate

this with the people that are actually working on site and doing conservation.

One of the key problems I have seen over the years is that people that are working in natural

conservation are extremely frustrated with the 3D technology because they are not the

technology specialists.

They want the advantages of the technology, but at the same time, they do not get the

full benefit out of it.

The data will be put together, somebody will come.

A team will come, do the scanning, take that data, and then give some kind of an output

out of it and leave.

They'll give them the scan data but they don't know what to do with it.

And it becomes extremely difficult to work for them with that actual piece of information

that's been collected.

So what we decided was to create a model, a way, a method by which you could find ways

in which you could integrate the different needs of different people that are working

on site.

So depending on the project, we consult and work with different departments.

We work with the structural analysis department for the understanding of the structure of

the building.

We work with the department of chemical, you know for the chemistry department, the physics

department, and other fields.

Sometimes with anthropologists, archaeologists.

Different people who will be able to give us outputs based on what kind of research

question is being asked, what kind of conservation question is being asked.

And this is all integrated into our 3D data as a final output that is given to them.

So let me start with the first project, the project that Kirk knows pretty well form the

last time I showed.

As I said before, it is in collaboration with the Soprintendenza there.

Anybody who has worked in Rome before?

Yes, if you've worked in Rome you'd know how it is to get along with the Soprintendenza.

They hate foreign people coming to their country and getting some information out of them and

leaving and publishing it.

The reason for that is, and I was looking at that too, why is that happening?

They themselves know a lot about that field.

They know a lot about the forum.

They know it in and out.

They work there daily.

And then, if we are working that long there, they feel frustrated that somebody comes and

just takes a part of it and goes and leaves and creates an understanding out of it.

So they want to be an integrated part of the learning curve and also the output that happens.

So everything that we are publishing, creating, presenting, is a part of the partnership that

we have with them.

This is 2010.

In seven years now, already this is a bit out of date.

And the data we collected was, we had to refine and understand how we are placing our scanner.

If you know the forum, the forum is a place that's very scattered and it's got a couple

of fragment monuments everywhere.

The terrain is as important as are the monuments themselves.

And we wanted to capture every stone that was existing form the imperial times.

So we, to collect that kind of information, we had to make a plan, a map, of how we would

be setting up our scanner around the site.

So this is all pre site work where we identify and locate ourselves before we even get there.

And we say what is the best location and positioning of the data to be able to collect maximum

information.

We've been there now at least times and now we have information that's above ground and

below terrain.

Maxima Koloka is this kind of little drain that exists underneath the forum.

And that was scanned with the scanner that's a mobile on ... It was constructed with a

robotic camera to be able to capture that information.

So the data that is collected now is able to give you gauged understanding of the different

layers that existed.

Sorry for pixelation, is this visible?

Is it clear now?

While we are covering scanned data that's for a very high range, we are also looking

at one millimeter accuracy information about the individual temples that are existing on

site.

So we were able to capture, here's the temple of Saturn.

And be able to see for example, every little detail that exists on its surface, including

when the clamps that were having the metal lettering on top of the temple were taken

out and so on, so forth.

And some more glimpses into the information.

Along with the scan data, we also collected gigapans, which is high resolution digital

photography merged into one.

Gigapan is just one technique, there are multiple now in the field that do the same.

It's the same technique that you use for your panoramic picture when you take your phone

out and you do a panorama, right?

There are multiple pictures that are applied and connected together and gives you a panorama,

same technique.

Now imagine 500 of such images that are put together at a very zoomed in scale and gives

you an image that is at least 17 gigabytes in size.

When that happens you are able to look at a picture that's full and at the same time

you can look at the details inscribed in it that allow you to see small holes, cracks,

damages, anything that you need to study and understand about that site.

So while we are using scanning, photography's also coming very high speed at very good resolution.

What's that doing is eliminating some needs of the scanner at some point.

And sometimes we use scanning or photography depending on what we exactly need as an output.

For example, at the Arch of Septemeservus, which si right here, we were able to see graffiti

that was put in from 15th century that was up there.

You know, there was soil up to here before the whole area was excavated, so people were

able to write here on the surfaces with graffiti markings.

And with the photography we were able to actually examine all the graffiti marks that were put

onto that surface.

Just one of the outputs that came out.

Or for example, these gigapan images that allow us a full scope of the forum.

And you can zoom in on any of these temples to a high detail.

And they are available at around 130 gigabytes each.

I'm mentioning these sizes because, later at the end of the presentation, I'm going

to tell you one of the problems that this creates.

Thus finally we were able to use, put this to good use.

We took the scanned data and were able to create plans, innovations, sections, information

that could be used by the actual conservation team.

So when we started mapping, creating the plan of the forum, we found out, for example, from

conservation purposes, that only 70 years, the last 70 years ... This is the basilica

of Julia.

The marble that was existing on the ground of Basilica Julia, which was very beautifully

documented by the art students, is now into stone forms this big because of the kind of

grass that is growing on that field now.

And it's percolated throughout and has completely destroyed the marble floor.

So in a way, the scanning information allowed them to map and understand what has been conserved

well and what is in a state of extreme disrepair.

Along with the scanned data we also created watercolor hand drafted drawings.

Now why are these crucial?

These are crucial because somebody who does not want to ... It's not somebody who doesn't

want to, but it's available for people to be using as and when they need.

This is something that is given to the government and it goes into the archives and whenever

they need to, they can now compare this drawing with Jacomo Boni's drawing a hundred years

ago where they were able to see, okay this is what exists then.

This is what exists now.

And they are actually able to do their own new research in the field because of this

informational available.

We also created hand drafted drawings that are part of the data that we collected.

So we took the advancement of one millimeter accuracy information and then put that into

something that is very traditionally available and understood by people from all fields.

And these were then given as a part of resource to the Soprintendenza.

So scanned data that we collected on site, line drawings produced from it, watercolors

produced from it.

The watercolor is a crucial part of line drawing just to understand gauge, distance, depth,

and material.

Any questions till now?

Yes

Speaker 2: Did you elevate your scanner and your gigapan when you are doing it, off the

ground?

Speaker 1: Yes, so we had it in multiple locations.

We located it on different terrain levels at that time.

We did not have the drone technology as yet.

We just used balloon photography, at that time we did not use anything where we were

able to raise it higher than the typical tripod level that you would have.

But we did locate it at different terrain levels so that we could get and capture the

ground below.

What came out of this also was a good understanding of how these temples were located in relation

to each other.

It gave new information, this is getting published in a book of the forum, for empale, which

allows for a better understanding of the core relation between the different temples that

exist on site.

For example, Temple of Saturn, which is right in the center, is the shortest temple but

is located on the highest terrain in the forum.

Whereas temple of Castor and Pollux here, the tallest temple, but located on the lowermost

ground level.

And giving a sense of the understanding during the hierarchy during this time for the temple

building existed in the forum.

I'm going very quickly because I have a lot of things to show so please stop me if you

guys have any other questions.

This is the second project, Taj Mahal, in Agra, India.

The site is huge.

We are working like crazy.

If people want to help, please come.

Just to give you a sense of scale of Taj Mahal, this is the human being.

You see that guy there, this person.

So colossal, it's just colossal in scale.

The project is not just the Taj Mahal, the project is 46 tombs and gardens around the

Taj Mahal.

So the Taj Mahal you saw there, it's this.

This little tomb right here, do you see that?

And this map is inscribed in here.

And this is the holy Yamuna front and there are 46 tombs and gardens.

I'm gonna retire by the end of this project, even with the scanning technology.

But we've been able to, you know, go through many of these, if you can see, we started

documenting these pretty seriously and what is happening is it is allowing for the conservation

team to establish where exactly they will conserve to make this again, into a reverse

site city as it used to exist before.

Again, the sense of scale, that's a human being before.

That's the Yamuna River and the tomb by itself and then the larger complex beyond it.

It's marble clad, it has a core masonry, brick masonry structure, and in two thousand ... What

was this, 2014 because of the earthquake that took place, there was a need to understand

and assess the structural damage on it.

And so we were asked to come in, scan the monument, and understand if it was structurally

stable or if there were any concerns noted to it.

So we did the same thing like we did at the forum, first before we went there we collected

all our information.

We created a map of how we wanted to document the site, and because we knew what was the

goal of the actual conservation team there, we were able to understand okay how are we

gonna go and map out the structural stability of this building?

What we were doing is we were not doing the typical engineering part.

The engineering part is done with the engineering team so I'm not gonna present that part.

But I'll just show from the scanning technology what are the results that we were able to

put together.

So we went around scanning.

There were some monkeys here that were also trying to play around with the equipment that

we had there.

It was fun.

It seems so easy, right?

This is a shot purposefully taken when there was nobody around us.

But normally we also find locations that are a little bit away from people which includes,

and this is where the scary part is, we went to the minaret on top here.

The minarets do not having any railings and there are around a thousand bats in those

minarets becau;se since 1945 it hasn't been opened up so it's very scary.

And you're holding a scanner, holding your helmet, holding your lights, you're going

into that minaret.

It is not an easy task.

Getting up there, only two people can stand.

Actually one person still needs to be below and then the scanner needs to be there so

then positioning yourself.

And then you have to factor wind.

And if there are errors because of wind to the scan data that you collect.

So finally with everything, we were able to get the information put together.

The other problem was that the scale is so large that the scanners' range doesn't reach

that far.

So you have to have multiple intermediate scans that are allowing you to collect that

information comprehensively and cohesively together.

The results produced allowed us to get some really good 3D models.

You will see that the 3D model actually doesn't look that good here.

And that's because the computers, the screens, the data was so much that they were not able

to even pull up the full data in its full range to be expressed onto the screen.

Here are some results.

You will see that there are gaps in this data and that's purposeful.

You will see that this is between one leg of the scanning to another.

So then we judged these and then we cover up the next level.

What we did of course, in the end, this is work in progress project, but what we have

done recently is we have given them a structural assessment report.

And this goes back to you know, how are we integrating this with not just 3D scannings.

We're taking the 3D scan information and we have now put it into a report that allows

the people who are working with us to get the knowledge we have gained from the site

which includes understanding of the riverfront, what exactly we found out from the damage

mapping, and the conservation issues we see on site.

So it included assessing and identifying what different types of damage exist on the site

itself and how conservation efforts could be done to help that.

Now this may look like little ants on that screen.

I don't know if the resolution is okay, can you guys see this one?

If you see, please don't photograph this.

This is a highly controversial issue so that is why we do not want people to photograph

this information.

If you see the cracks on the surface, they seem pretty small but they are important and

significant, including the one on this minaret here which is close to the riverfront.

And that is an issue that is highly controversial today in the field.

And so the government wanted to understand and relate to is this a problem five years,

no, not five.

I think a few years ago in Smur Sion, was it Smur, Sion?

You know Time magazine put up a cover, is Taj gonna collapse?

It created havoc in India.

And so since then, touch reports are kept highly confidential and it creates a problem

of information being let out.

So if you ever, that's one of the reasons we do not visibly show this in the crowds.

You have to work with the government to understand how much of this information can be revealed

and how much cannot.

So we look through everything on the surface and we started seeing the ways in which conservation

has been happening in the last years.

Along with the scanning we were able to accurately identify where each of these areas were and

tell them what kind of conservation effort needs to be created.

So by giving them, the first time, an overall picture of the whole Taj Mahal, which is scale-wise

very difficult, this is the first black film on the surface to Taj and it already has a

lot of cracks.

Now imagine that on a large scale and you need that large scale understanding to understand

how is the monument operating structurally?

Is it okay?

Is it stable?

What kind of issues has it had?

And it was a mammoth task to put this report together.

And literally we have every crack documented.

Along with that, we also documented the etchings that we found on site.

Remember when we said you do field notes, you're taking photographs on the site and

you're collecting information and you see something that may not be captured by the

scanner, how do you put that together how do you make that into a physical available

information?

This is, for example, artist drawings that are made on stones on Taj which indicate which

artist was, or which family was responsible.

We say it as artist today and basically what was happening was families would put up their

markings so at the end of the day they would get wages based on how many stones they had

carved.

And so each family had a little marking indicting what they had done for the day.

And we did not want to lose these because right in front of us, while conservation was

happening, these were being replaced by new stones.

So very quickly in our report we had to identify them and this looks like insects but basically

it's the floor plan of Taj.

And it has a little key there that indicates all the kind of signs that are part of the

pavement pattern of Taj.

If nothing is changed, at least we want them to be conserved, to be maintained if possible.

That's Taj.

Last two minutes, Belvedere, we just started with this project.

It's 2016.

When we started, that's the Belvedere, it's a huge project but not as big as Taj.

And this was done by Bramante as an architect and so we're fascinated to see what Bramante

did when he built this work.

When we started doing the scanning part, we realized an amazing fact came in front of

us and I wanted to share this with you.

It just came up two weeks ago.

This is the courtyard so right, this whole area is what we are scanning.

And it's divided now into two parts, this and this.

And we've just finished scanning this area.

We knew that, you know, there was a change in depth that existed here.

We also knew that it was used in a theatrical purpose.

But what we found out, which was pretty amazing, is this.

Do you see these lines?

The only line that's parallel to, let's say, ground zero, is the center line.

And I know it looks perspectively ugh, what's happening?

But this line goes down so the ground actually goes down as you move forward.

And then this comes up and so there is this kind of perspectival change in grade that

happens at the courtyard.

And this is still half of the courtyard so there's some more that's gonna come at the

later stage.

And you start seeing how each and every bay in this whole complex has been designed differently

to be able to suit that grade change.

And so we are standing in the original place to get a sense of the whole thing coming together.

Okay, so let me sum up.

Like I said before, we do use at least five different techniques on site.

We do off site evaluation of that information and then we create different outputs including

different line drawings, watercolors, 3D model, 3D model with mesh, 3D model with image as

an output.

And these are then taken for various purposes to create refined understanding of the site.

What we do see as a problem in the field right now is the data collection and storage.

I know this is something a lot of times discussed, debated, people talk about it.

But we still don't have a very good solution for it.

We've worked with Amazon, we've worked with Google, we've worked with Microsoft, no, none

of them still.

Google actually ... No.

Then there is the data library management.

The understanding of how we can manage the data that was collected in 2008, let's say,

to what we have collected in 2017.

How do we map them, how do we overlap them, how do we make them relevant and visible and

usable?

Software continually a big problem.

What was used in 2005 does not even get used anymore in 2017.

Talk about 1999, it's just completely different ways of working.

And so continuity is a big problem in the software industry.

Each time there is a new software everybody comes up with new things but they're not talking

about advancement through continuating.

Then large data management and hardware.

Our computers cannot cope with eh amount of data we have collected.

It's very difficult.

The computer just stalls.

Even if we are using super computers, it's that bad.

Visual resolutions, when you have such a lot of data, it still doesn't get converted into

good, high impact resolution 3D models which, how do you cope with that?

And then finally, 3D interaction and practical use which is basically you're taking all of

this, how do you make it into an environment that's not just 3D visually good but 3D usable

as a space.

So you can actually go in that 3D model, work with it, use it, and that would be the most

amazing part where a conservator can go into the 3D model of a site, go in and understand

whatever information they need to collect, grab it out of that, use it for their purpose

and then be able to come back.

I end with Alberti, 15th century, where he says, "Never go away from what are the customs

practiced by the best architects of the field which is not only drawing and sketching, but

also models."

At this time he's talking about models of wood, today we talk about completely different

models and materials.

These enable us to examine the work as a whole, as a full spectrum, not just one part of it.

Not just specializing in it, but seeing it as a part of much bigger needs to be able

to continue any further and to take away from any troubles that would come out of the work

we have already done.

Thank you very much.

Do we have time for questions?

If any questions, I'm more than happy.

Yes.

Speaker 4: How much progress have you made on being able to eliminate the mesh step?

You said you're experimenting with that.

Is that a software code or are you building hardware interfaces?

How does that work?

Speaker 1: Yes, so we're working in software coding for this.

We have our own software.

Again, a problem, right?

We are working with Cyclone, actually, which is the Lyca based software for 3D work.

They do have their own bugs and problems so we're working with them to create a way in

which you can take the Cyclone data, you can convert it into pts, and then directly bring

in photographs of the site without a mesh format necessary to structurally map that

over onto the monument itself.

So it is successfully been done onto large monuments like I showed the arch of Titus

on Septimus Servus.

We are still working on the Taj.

It's a much bigger model, but we are finding issues still with ground terrain data because

of the way in which mapping happens.

Triangulation is one of the key ways in which mapping of the surface happens.

And so we're trying to eliminate that as a problem.

The way we are working with the technique is the software actually wraps around the

photograph onto the surface as if it's a box and tries to put it together without the mesh

so the photograph becomes the mesh in a way.

Yes.

Speaker 5: You're describing that last building, the foundation I think going around the distinct

ground contour?

Speaker 1: Mm-hmm (affirmative)-

Speaker 5: Just makes me wonder, the foundations of these huge structures ...

Speaker 1: Mm-hmm (affirmative)-

Speaker 5: Do you have findings about the foundations in terms of your reporting on

structural integrity?

Like how did they do foundations on the sites?

Speaker 1: Yes.

What I've shown is maybe about one percent or a glimpse of what we actually understand

about the site.

Depending on what we use for questions, we pose particular questions regarding it.

So if we have foundation questions, we will go and address, not just with the scan data,

but with other field notes and so on, so forth, onto that site particularly for that.

And then we are able to get new information around it.

It's incredible how much information comes out.

Sometimes it's difficult to even just ... You always filter it down somewhere.

That's one of the critical problems that exists.

So when you're working for example, when we were working with the Bramante site, with

the great change, we found out that there were at least four or five new layers added

on top of that lower surface from where it was originally.

So originally they could have been steps that existed there.

And so we're still finding that out.

It's information that's still work in progress.

So you start getting all that work.

One of the other things we were looking at is ground penetration radar to see if we can

take scan data to be integrated with ground penetration data because that's another crucial

technique that exists but it doesn't have direct integration right now in the field.

But we have a goal to be able to do that.

The scanner just works with what's visible whereas ground penetration radar works with

much more different ways for getting better sense of the site.

Yes.

Speaker 6: That was kind of one of my questions, coming from the cultural landscape world of

course, I see the buildings, but when I look at the model and river scape and everything,

how do you negotiate the structure?

So I'm just kind of wondering how you do, don't integrate that?

Speaker 1: So the lidar flight technique and the drone technology, both of these are very

helpful for these things.

So for the Taj site, that's one of the things we are using because of the scale and of course

the terrain.

Lidar works very well with flight techniques though the resolution is not as good.

Speaker 6: Have you been doing video and grabbing still images or do you do still and capture

and piece them?

Speaker 1: Okay so when you use video you can get some amount of information but the

resolution is not the same.

Our goal has always been to go up to the accuracy of one millimeter and that means a lot of

data for us.

So again, depending on what exactly the goal of that is, so let's say you're looking at

the riverfront and we are looking at the riverbed, it doesn't need one millimeter accuracy.

And in that case you can do you know, still imagery, video generation, drone scanning,

or lidar scanning.

All of those work pretty well for those techniques.

In the end we integrate both of these to the high resolution ones so we are able to get

data captured at both levels.

Yes.

Speaker 7: There's a lot of photogrammatic software out there automatically being integrated

to image, higher resolution ...

Speaker 1: Mm-hmm (affirmative)-

Speaker 7: Radar scanning.

So have you ever tried to enter the building?

Speaker 1: Yes we have, and we've looked at that.

That was one of the things we were doing with the mesh.

Before we started even the meshing search, why exactly do we need to do this?

Because if there's' already an understanding existing, are we replacing, replicating?

The study showed us that the accuracy's not as high as you'd think because it's relative.

Because if you're taking a photo ...

Speaker 7: It's [inaudible 00:51:15]

Speaker 1: Yes, yes.

Because it always, it starts with the basic principle of how does the meshing happen or

how does the integration happen?

So let's say you take a photograph here and then you take three others that are there.

They're always gonna find the best fit.

And that best fit leads to you know, it's tilting or being able to adjust the accuracy

to be able to do that.

And that changes the way in which the information that is going to come back to you.

So for example, at the Bramante site where we saw this angle change, if you would have

done that, we would not be one hundred percent sure where the zero ground line is because

of that change.

So you then need to do that and then integrate it back into 3D scanning and then you are

able to get the full scanning.

So it's doable, not saying it's not, but it always depends on what's the best efficient

method at that time for your work.

Yes.

Speaker 8: For the archival aspects of it, to what extent are you or are you using e57

compliance?

Speaker 1: That's a very good question.

We are working with ... Because we are working with government organizations that have their

own specific rules also of how they want the data to be put together, we first rely on

what they want.

And then we have our own little system to build with it and we do not comply actually.

None of those are ... We're working ... Let me just say it like this.

We're finding our own methods right now to build it and work with it instead of ... WE

try to work with very, we talked with Getty for example, for understanding how they're

formatting works and how ... And we still saw problems associated to that and so we're

not.

Speaker 8: So the E57 is the ...

Speaker 1: I'm not aware of the E57, I'm sorry.

Speaker 8: E57 is a neutral file format that now is industry standard for 3D and so each

scan from no matter what software you're using, we're recommending that you export each scan

as an E57 compliant for an archival purpose.

Speaker 1: Mm-hmm (affirmative)-

Speaker 8: And that way, no matter what the software is, whenever it is, it's a neutral

file format.

Speaker 1: Mm-hmm (affirmative)-

Speaker 8: And maintains the importance of that is that it actually remains the reflectivity

of file fields and a lot of them, like if you save it as XYX or Aske, it doesn't maintain

the reflectivity ...

Speaker 1: Right.

Speaker 8: That E57 does and so you might want to look at that.

I'm just thinking for archival

Speaker 1: This is great.

I would love to look into that to understand.

Yes, yes, yes, I think that's very good news for me because ... And that would be a great

way for the conservation teams, too, to be able to work with it.

Speaker 8: Right.

Speaker 1: So I wasn't aware.

Three years being in Rome doesn't help in that situation.

Yes.

Speaker 9: Yeah, I had a question you dust mentioned the conservation team and you said

early in your talk, I've certainly experienced the same thing where heritage conservators

who are actually in the field had expressed their frustration with using his data.

And you said you had the one slide to show the research and practical conservation you

couldn't find it, but it's a much more integrated approach.

And so I wondered if you could speak a little bit more to that and are the conservators

on the ground actually using a digital lab and not just products that are generated on

their own?

Speaker 1: Mm-hmm (affirmative)- they primarily, everybody uses the products that have been

brought out but the digital team members work with us.

We sit with them literally.

And because they are not so aware with how the technology works, they'll always, it's

interesting, sit at one of those rooms in the Vatican and tell them, "Here, take a look

at the 3D data," and they'll be very happy and excited about it.

But tell, "Let's have you operate it, work with it," we have someone from their team

actually train with us so that they are better able to understand how to work with those.

We also do is we sit with the chief person who is the conservation responsible person

to say, "What exactly do you need?

Can you give me a sense of, okay, what ..." and we make them walk through and then we actually

will say, "This is what you need or this is what you need," and we will produce out what's

based on that for them too.

But again, this happens till the time we are on site.

We wanted to continue and be useful for other people.

I don't want to say too many stories but at the Vatican for example, and at the Taj, there

were people who came and did 3D scanning before.

We are not the first people to scan it.

And at Taj, it's very sad, but they came and they put up these big stickers on top of the

surface to be able to get these targets.

Those stickers, when they were removed, had edices on them and created marks on that surface

which was a disaster.

And when we went there, they were like, "You are scanning?"

So they already got into a negative place with us.

They were like, "Oh no, we don't want that.

You guys are gonna, do you see those?"

And I said, "We don't need those.

We don't use targets anymore.

We don't need those at all now."

And so they were like, and they spend a lot of money to get that company to come and do

that work with zero output.

And that's the sad part of it.

That there are enough people out there that they're doing their job but they're doing

it incompletely and that's causing bad reputation for 3D scanning.

Same with Vatican.

Yes?

Speaker 10: You said you do not use targets then?

Speaker 1: No, we don't.

Speaker 10: Are they obsolete?

Speaker 1: Not necessarily.

It depends again on the project, but because of the scale of our projects and because of

the kind of conditions we have, we cannot work with targets.

They actually create more errors in our work than help.

Sorry?

Speaker 10: Putting it back together?

Speaker 1: Putting it back together, yes.

Yes?

Speaker 11: Are you using an algorithm to do the mappings or drawn maps or is somebody

visually working?

Speaker 1: We do both.

We do the algorithm part and we do visual understanding because I think both have value

to them.

One tells us precision, the other tells us information regarding the type of crack we

are working with.

It's two different teams.

Yes?

Speaker 12: Do you know if your data that the conservators have seen, do you know if

it's changed their approach to anything or how they fix it no?

Speaker 1: Absolutely.

More than just the data, it's actually the final reports we produce which go to them

and they understand.

First of all, they realize we're working with them, we're not working against them.

And then secondly, they start seeing the benefits of it and every time they're doing something

they'll tell you, "Can you send us this, can you work with us on this?"

So it works out in a very beneficial manner.

And so finally when we write the report, we write it in a very clear manner without being

you know, nice to them, but just telling them, "Okay, this is what the problem is."

And they accept it.

They are pretty accepting.

Especially at Taj when we told them, "There are some efforts that are taking place that

are causing problems including the use of epoxy for inlay work."

That's a new thing they had started doing 'cause somebody told them it's cool to use

it, so there they go.

And then we started seeing cracks with those.

And so when you show them the results and you show them what has happened, they are

much more aware and accepting of it.

Yes?

Speaker 12: To document at the larger sites like Taj Mahal, to teach the drone to that

because of it?

Speaker 1: The drone is gonna be, could you repeat the last part please?

Speaker 12: Yeah, drone cannot be a way of to draw to document the larger site.

Speaker 1: So drone and the car scanner, let me say a few words about it.

Or the backpack.

All these are techniques where you're having ... Or lidar ... Is moveable technologies,

techniques by which you can grasp information fast in a mobile manner.

What it'll do is it'll collect a lot of data for us.

These are just points.

What you do with it is a complete different question.

So while a lot of data will get collected, what exactly are we gonna do with it?

I can share with you a world that is gonna change and transform internet.

We work on 2D platforms, we will have 3D platforms on the internet soon with the amount of data

we are collecting.

But it's just a question of how quickly the technology moves with not our field, with

not scanning, but with a complete different team of people like Google and Microsoft who

are taking new ways in which we experience the world.

I think that's it.

Thank you.

For more infomation >> 3D Digital Documentation; From a Field of Specialization to - Duration: 1:00:31.

-------------------------------------------

Simply Ming Premiere Digital Induction Burner and Master... - Duration: 28:03.

For more infomation >> Simply Ming Premiere Digital Induction Burner and Master... - Duration: 28:03.

-------------------------------------------

COOKING ON HIGH (Digital Exclusive) – Stoned Stories: "Uber Rides" - Duration: 0:43.

(quirky pop instrumental music)

- Brad, do you have any funny edible stories?

- I had to Uber across town and I ate an edible before

and it kicked in midway through the Uber ride

and so I forgot how to breathe.

I'm trying to remember,

do I go in first or then, like, out twice?

Like, I was (blows out twice).

I was like a pregnant woman, just trying to,

yeah, yeah, yeah, doing all the breathing.

And I couldn't figure it out

and then I wanted to get out of the Uber, so I thought,

I'm gonna tell him I'm making a business call

and he'll drop me off.

I'll be like, "sorry, it's too loud in here,

"I need to make a call on the side of the road."

When I finally got up to the point of asking him to do that,

I just yelled, "I'm startin' a business!

"Drop me off here!"

And he dropped me off at some alley.

(laughs)

- [Man] And he just took off, go another--

- And he just took off, yeah.

(logo swipes)

Không có nhận xét nào:

Đăng nhận xét