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in this video I'm gonna show you how long it takes for a CEO to work. My name

is Eric Siu I'm going to show you how to grow your freakin business. So here we go

I'm not even just gonna talk about SEO I'm gonna talk about my podcast first

what I thought we talked about SEO we are talk about SEO so let's look at my

screen really quick this is a podcast I have with my co-host Neil Patel and well

we have eight point six million downloads so far we've been doing it for

a little under two years or so and oh yeah you're seeing a lot of downloads

here right word last month January 2018 five hundred eighty-nine thousand we're

probably on track for about six hundred forty thousand in a thirty one day

window which is not bad 640 you look at 589 that difference it's pretty good

growth rate right so you're looking at six oh it's easy well Neil has a brand

he's got a big email list of like well Eric that's easy for you to say you get

good traffic you have a you have an email us whatever when I look at the

this podcast and I look at the other podcasts that I have growth everywhere

which gets about eighty thousand downloads a month the issue is it took

me well after entire year of effort I was

getting nine downloads day and then in the second year I was getting thirty

downloads a day I was spending six hours a week on it for the first two years six

hours per week while I was trying to you know run the business so that's one

thing and it's the same thing with SEO too if I look at SEO if I look at R if I

look at single grain comm which is one of the websites I have I can see in the

last 16 months period but and by the way this is Google search console right here

the new one has 16 months of data plus okay so I'm looking at 16 16 months of

data here you can see that the graph is going up into the right we're looking at

impressions we're looking at clicks you can see it's slowly going up into the

right not only that if you use a tool like H rest you can look at my website

you can see that the keywords are increasing the top three keywords are

increasing everything is just going up into the right it just takes a lot of

effort it takes a long time to keep the flywheel going if I didn't do the first

podcast if I didn't slog it out for the first two years there's no way I would

have the second podcast that's it and that's doing really well and I love both

podcasts now it's the same thing with this YouTube channel too you're watching

this YouTube channel right now and as of this video we're at about 6,200 6,300

subscribers but I started with about 1500 or 2000 or so in the summer time

and we built out our video team Noah's sitting over here helping out it just

takes time there's no shortcuts with SEO people need to be patient and most of

the time we're near report other stakeholders let's say you've

raised venture funding your board is gonna want you to move really quickly

they're going to spend on on paid advertising the more you can be in

control of what you're running you're not reporting to a board to you know a

bunch of co-founders that are not patient the more patient you can be the

better that's easier said than done but I think if you can be have a really

sense of a big sense of urgency in the short term so you're just trying to get

a lot of things done but you're okay with things taking time at the end of

the day it's gonna pan out what you have to do as well is if I'm gonna give you

some practical advice is you also got a look at your on-page SEO you got to

think about things such as a skyscraper technique which is from backlinko so

skyscraper technique is the idea that you're creating a 10 20 30 X piece of

content that's better than the top 10 results for whatever specific keyword

you're trying to rank for so the more epic you can have it the better

that doesn't just mean more text it means well-designed and also that any

any other element that's going to give you a leg up so you got to think about

that first and the other thing with proper on-page SEO too is whatever kind

of content you're creating make sure you have good internal linking structure

going on - on the website a lot of people forget about site architecture

also keeping in mind - that there's two things that matter most when it comes to

Google its content and its links don't forget about links if you've really

created a good piece of content the idea is if you make a skyscraper piece of

content you it's really easy for you to request to other people and say hey what

do you think about this so obviously you're not just gonna go requested them

all the time hey come link to my stuff come link to my stuff ideally if you can

build a relationship even better I was at a conference a couple weeks ago I sat

down and then someone from intercom sat down her name's her name her name is

Sarah and she's on the content team I'm just like that we started to build up a

collaboration she actually follows some of the stuff that we do and now we're

building in collaboration and then you know easily that's a link from intercom

for example and we're gonna be doing other stuff with them to the flywheel

starts to build we all start from somewhere and I'm telling you like even

if you're starting from the very beginning right now I've only had some

of these these sites for less than a couple of years it just takes time you

have to be patient the thing is most people aren't willing to wait and most

people aren't willing to ask for help you gotta be willing to do that - so if

you enjoyed this video just go ahead and hit subscribe and we'll see you the next

one to help you grow