Auto news on Youtube Mar 1 2018

it's time another episode of digital deconstruction today we take a look at

two small YouTube channels and see what we can do to help them move to the next

stage of their YouTube careers let's go

welcome back ladies and gentlemen I am dam from www.Millennialmotivator.ca

helping you learn how to create engage and inspire online if you're new to the

channel go ahead and click that subscribe button down below there in the

little bell you'll get a notification when my next video goes live I put out

videos Monday through Saturday helping people figure out how to use this

internet thing to grow their business to grow their brand and to reach the people

that they want to reach with their message product or service

hopefully that's up your alley today we're coming back to another series of

videos that I'm gonna be putting out a little more frequently called Digital

deconstruction how does that work it's not limited to specifically YouTube

channels I'm gonna start off with that okay guys this is built so that I can

help anybody who's got a website YouTube channel Facebook page you name it

you shoot me a platform either on IG or Twitter you guys seen links to that down

in the comments below or you leave your your name or website or channel in the

comments - these videos I'll pick a couple from them on the video will pop

into the specific sites give it a look-see just that quick overview

nothing too long to drowned out just some tidbits and some pointers on things

that you could change in order to see better success better engagement better

growth on your platform whether that's website social media you name it we want

to help so caveat large red banner I don't know

if I can actually put one in there so imagine one but this in no way am i

sponsored to do this okay the companies and the channels that have done this

have just simply asked there is no payment for it I'm doing this because

the passion of this channel is to actually help people grow okay there is

no sponsorship no changing money no changing of hands any channel that you

see is here solely because they asked and I'm happy to do any review okay so

that further ado let's get going okay guys the first video where our

first channel we're looking at today is Dottie Gaming Dottie gaming rejects me

on one of our past video saying he's been creating content

regularly but he's not seeing the traction you'd like to see he's not

seeing the views he's not seeing the subscribers so we're gonna take a look

and see what's going on with his channel first up we land on the page here guys

had to search doggy gaming to find you over Doddie Doddie was just too generous

I wasn't able to see your channel pop-pop Dottie gaming you're about 10th

on the results so not a terrible place to be but I feel like you could easily

there wasn't a lot of competition you should be able to get fairly high

considering so right at the back guys it is a gaming Network we do know that

ahead of time I knew that you wouldn't necessarily know that though if you

weren't familiar with the channels so when you land on the channel guys you've

got this banner that's right here okay this banner provides us an opportunity

to communicate with our audience right away who we are through an image so it

would be really great for you to have an image here of you smiling or or with a

game controller something that says this is who you are

so Dottie is you and then over here something saying that you are a gamer if

you do PC gaming exclusively great how the computer here if you do console

gaming make it consoles if it's both put it there retro gaming new gaming who

knows I have no idea from this banner whether or not you are a gaming channel

at all this brain and the bullseye doesn't really tell me that no this logo

here you're looking with the brain that's got the menacing eyes now it

actually feels a little bit more gaming than this one here that's just a general

but again that's not really clearly demonstrated there so I would recommend

that you revise this banner immediately just to communicate more effectively

when people land what your channels about okay the next big thing is this

this section here is your social network sharing opportunity okay and you're

going to need that for your community for a bunch of different reasons so the

very least what you want to have here is your Facebook Twitter Instagram and in

this case you've got your subscribe button I do feel that the subscribe

button is a little bit redundant seeing as the actual subscribe buttons right

here but I leave that to you that's your decision to leave out there or not but

at the very least have Facebook Twitter and Instagram here okay and when you're

looking to build a community you have to realize the community is so much more

than just YouTube your social networks as a whole are gonna work to help you

build your brand elsewhere and bring people interviews on your channel okay

so make sure that you're using this link your other accounts to this if you don't

have accounts specifically for doggy gaming consider creating them okay but

let's get into the meat and potatoes of this here so we've got we've got this

video here that's the latest game that you played it's a video that it's a 20

minute video of you playing games I highly recommend guys that you actually

have a channel trailer here something 15 to 30 seconds long that tells people

what your channel is so when you land on my page and I'm just gonna use this as a

reference because I'm big about sharing what it is that I've seen that works

well for me when you land on my page this automatically runs and I've got it

muted - you guys don't hear the music right now but it runs immediately it

shows people who you are what you're about what you're doing it's got a

description and lets people know so I highly recommend you shoot a 15 to 20

second hour to 30 second video that showcases what your channel is about and

then autoplay so people have a feeling for who you are okay um that's that lets

go into the videos themselves so guys one of the biggest success factors as a

small channel is this you want to have frequent videos so let's take a look at

frequency of video first a year ago a year ago a year ago a year ago so we're

gonna discount those videos it's great that those are there but in reality they

don't really matter too much okay about a month ago it looks like you got back

into your YouTube channel and that's great you started with pub G videos you

moved into Alan Wake multiple episodes the dummy experiment some episodes

cursed hours so now looking at your videos I understand that you're gonna do

a variety of games from currently trending to retro to indie you're gonna

do the whole shebang I get that that could be communicating more

effectively back in the banner I think but it's great that this is here make

sure that you showcase that in your ship in your channel trailer as well that you

play all different kinds of games across different platforms from different

genres that's important to have in your trailer okay

now looking at this there's no massive video counts on here and let's find 42

22 42 looks like your biggest well these older ones from a year ago have about

700 400 200 so that's not so bad but 42 is

this latest round of videos is your best video so I'm gonna say this if we look

at your thumbnails from the get-go this is okay there's a lot going on here it's

not super clear I feel like it you're drawing attention away from what it

should be I like this one that you're willing to put your face on the

thumbnails is great okay these are not fantastic these Alan Wake episodes you

would just scroll right by this if it was in the chat feed having your face on

there with these great expressions is phenomenal it's a great way to go next

up though you want to make sure that your titles are prominent these are

these are great I love that you're using the font from the game's cursed our see

I love how the font changes you've got the the character these are great you

can see your thumbnails evolving as you go these thumbnails are by far the best

so far this is fantastic I love this great layout on thumbnails so your

thumbnail game currently is on point and I really like what you're doing with it

the titles when I see the crowds being right away when the titles is the parts

forget the parts forget part 1 part 2 part 3 part 4 drop it

put your title in there the dummy experiment let's play make sure that

you've got your video title so it's relevant to the game and what you're

doing with the game that day so the curst our ultimate power great title

leave it at that get rid of the part 4 get rid of the pipes okay

don't need them it's not gonna help you with your search results leave it at

that now we go into this and what you want to

do is make sure that you've got a clear description that showcases what it is so

let's play the game of the cursed tower you want to be more clear about what

you're gonna see in this episode what makes this episode different than the

last couple parts okay explain what happens in it use this to your advantage

you get five thousand characters in your description and you've used like maybe

200 here maybe use this to your advantage how to breakdown of what's

going on again just for comparison sake I'll go in here go to the videos

and you're gonna see I can go to show more here and there's a breakdown what's

going on there's a longer list thing you can see where to go and reach out with

people there's a bit of a longer description at the very least you want

to get to the see more or show more make this bigger okay having an additional

subscribe call clearly that's not needed with the subscribe button right there

but ultimately guys this is great uploading new videos this is good to see

make sure that you are very clear as to why this episode is what it is inside

this chat use it to your advantage you don't have PC here I don't know if this

is PC or console in here try to use relevant keywords as much as possible in

your description that you think people are going to search for to find this

game steam valve wherever your getting the game wherever your playing the game

make sure that you've got those keywords in your description okay now I had

mentioned to forget the parts part 1 part 2 part 3 part 4 let's check your

playlist game because that's where that comes to play so this is great this is

great that you've got this lined up what I would recommend instead of part 1 part

2 part 3 part 4 is create a playlist and inside the playlist organize the videos

from start to finish so people can go in and watch the Automator you don't need

to have our one part 2 part 3 and part 4 in here because you'll know just by

letting it auto run and how you've got it organized which part goes in which

sequence ok drop the parts drop the finale just make it about the title of

the game what you're doing with it I think that's a lot better way to go

you're gonna see a lot more success the last thing that I want to touch on with

this one in particular is if I go to your main page ok everybody knows that

social media is a larger network so you've got Twitter Instagram Facebook

snapchat all of these different avenues the reason why I don't only advocate

that you've got an account for your channel specifically on all those

networks isn't just for you to showcase to have people come follow you there

it's also so that you can share this content out to those platforms using

your personal channel right instead of just building your brand here on YouTube

you want to build your brand as a whole across as many networks as you possibly

can so how many networks is that exactly go into your video

click this share you'll see all of these opportunities right here at the very

least guys I I spend about an hour and a half shooting editing and uploading my

video and then 45 minutes to an hour sharing out that video to as many forums

and social networks as I'm involved in ok so at the very least I recommend that

you have the reddit tumblr pinterest linkedin google+ facebook and twitter

that's something that you're using regularly blogger if you've got a blog

great go ahead and do that this is a russian network maybe if you're from a

slavic country that's of interest to you i again a russian network i recommend

that if you're in north america those probably won't be relevant to you so at

least from twitter over you're using that instagram you've got your stuff up

there on instagram as well but make sure you're sharing it to this content

regularly ok every video share it out you'll see immediately more views coming

from off of youtube into your youtube which is just a great way to boost your

video ok on top of that as you're sharing content more frequently out into

your social networks what you're gonna see is those networks will grow and that

will steamroll into getting you more views overall ok so be diligent make

sure that you take the time to share this content out and make sure that the

networks that you're having the most success with those are on your main page

those are in this area here I gotta tell you though for the most part it's not

you're not off to a bad start I think you've got some great opportunities here

your your thumbnail game is on point I think you got a clear vision for where

you want to go the the big things that I would change our social networks change

the banner make sure your titles drop the parts be active in your playlist

creation and you're off and running stick out this for 90 days and let me

know where you're at I'd love to get an update thank you so much for offering

your channel for me to take a part like this I take some guts I hope I wasn't

too hard on it I really just want to see you succeed I think you've got potential

to go great character it shows through your video length is good your frequency

of posting is good stick at it for the next 90 days and let's see what's going

on but for now let's get over to the next

channel alright guys we're back with the second channel second channel is MC

squared now same process guys MC squared I'm

gonna take a look at giving a breakdown do the best

can I'm not trying to beat up these channels okay guys what I'm trying to do

is just notice some very small key things that could help you grow help you

build your channel so right off the landing again this is big right this is

a huge thing when you land on a page you should be able to understand from the

banner what the channel is about I look at this and I'm not sure what the

channel is about I see MC squared I see new videos every

week which is great I like the font I like the logo but give me a better

understanding of who you are what your channel is about give me a face or faces

if this is a family or if it's a couple if it's a person let me know and then

give me some indication as to what the channel is about okay the other thing

guys if you're looking to get success on YouTube three to five videos a week is

what is recommended okay three to five videos a week not a new video every week

you're gonna see much slower growth at one video a week over three to five

videos a week that's just a reality but if the decision is that you can only put

out one video a week I understand and I appreciate that I should still I just

feel compelled to tell you three videos a week is gonna go a lot further for

helping you grow your channel over one video a week okay so let's go down here

I like the logo you've got your social networks plugged in here so that's great

this is one of the key ones that we touch down on the last channel so this

is fantastic to see that you've got this hooked up as I said the big three that I

like to see are your Instagram Twitter and Facebook and you have those there so

that's fantastic you do have an intro video so that's

great that that's there perfect this is wonderfully set up I really appreciate

it how how much you've got this set up so that's great go ahead and click that

subscribe button there I want to make sure that I do that for all of the

channels that I all of the channels that I review go ahead and make sure that I

am subscribing to you guys so there we go as a thank you for letting me take a

look at what you guys are up to so what we've got here is we've got popular

uploads and this one is going to stand out almost right away so one of the big

differences that we have between dottie gaming and this one is

there are clear playlists listed on doggie gaming and that's a that's a key

thing to do here you've just got your popular uploads and you haven't built

out playlists showcasing what's going on so I highly recommend that you build

some playlists out regarding your channel regarding what you're up to

okay now videos six months ago six months ago six months ago six months ago

five months ago and now you're back at it so it looks like you took a bit of a

break a bit of a hiatus you weren't sure what was going on and now you're back at

it so diligence and consistency is gonna be key to growing your channel okay

making sure that if you stick to a schedule of one a week if that's really

what you committed to that that falls through if you don't if you don't commit

to that and you're not making those videos actually consistently show up

it's hard to create a community around that it really is

you've got decent views on these the thumbnails are interesting they're eye

catching they draw attention a little bit I do always put a warning with

prankers guys prank videos are falling into one of two categories lately on

YouTube one is disingenuous so they seem fake and staged and the other is that

they're real but they're possibly dangerous so be very cautious if you're

creating prank channels or prank videos that there is a legitimacy to them and a

safety to them nobody likes the spam scam kind of stuff there have been

YouTube channels shut down lately because of certain people doing certain

pranks so just be careful with your channels make sure that your content is

respectful and safe to the community that is watching it and the community

that is a part of it okay but playlist is a big one you're missing that I

definitely encourage playlists I like to show my channel as well to give you guys

an understanding of what I mean by that so with doggy gaming his were

exclusively his own content that's fine to have playlist like that you go down

to my playlist section you'll see that there are playlists where it is entirely

my content so this one is entirely my content this one is entirely my content

however the playlist that I predominantly show off are ones that

have other notable people from YouTube so here's one on how to get your first

100 YouTube subscribers you've got my Tim Schmoyer Sara DG we're burning blake

these are all big names most people that see this play list will recognize it

it's a great way to put your brand alongside other brands that are already

seeing success keep moving down legacy for entrepreneurs of course again I've

Garry be next to me it's a great way to go Oprah Winfrey it's another big name

keep movin down you've got it just goes on and on and on right you got the guys

from think media the video influencers Nick Menon Roberto Blake again great way

to associate your channel with people that are relevant to your video content

it's also another way to create a URL on YouTube so it creates another searchable

term for your video it'll help you grow okay so I highly recommend to get your

playlist under control the length of your videos have improved

the 1 minute 7 minute 3 minute 5 minute 3 minute those are all under that 10

minute threshold do you really want to be aiming to hit that 10 minute

threshold so 9 minutes 30 seconds that's pretty darn close 11 minutes 23 seconds

that's pretty darn close anything over 10 minutes is fantastic actually so 11

minutes 23 seconds that's great let's open up lost my ring prank okay so I'm

gonna be in it right there so welcome guys welcome back to the channel what

you're talking now about what you're gonna do today on the show that's great

but before you get in here same thing as Donnie gaming I recommend that you have

a call to action hey guys welcome back today we're talking about this if you're

new to the channel go ahead and hit that subscribe button or do it your own way

do it in your own tone but give that call to action at the start of the video

okay most of your viewers aren't gonna make it to the end of your video and

that's where you've got your call to action that's gonna be a bit of a

problem you're not gonna get that call to action in so let's keep going here

okay so this has new videos every Tuesday Thursday and Saturday so this is

great if this is true and this is your new

broadcast outline that's what you're hoping to do is a video every Tuesday

Thursday and Saturday make sure that you update your banner to indicate that and

definitely get some photos to the family looks like it's you and your husband and

a baby have all three of you guys involved on that banner yeah that would

be a big one the other thing guys is when you are

going into your video make sure if you like your video go ahead and like it but

make sure you you start the engagement down here every single one of my videos

it doesn't matter which one I go you go into you're gonna come in and guarantee

what you are gonna see what you're gonna see is a question of the day I put

something in there that's an immediate question to engage people on mobile that

shows up even better when they land on the video the comments are there and

then something that's there asking for the community to engage and since I

started doing that you'll notice that there's lots of comments and

conversation happening on the videos it's a huge part of growing presence on

YouTube so make sure that you're doing that make sure that you've got at least

your comment on every single one of these okay search terms and descriptions

it's alright you're redirecting people here and there check out our website I

mean this is okay I would make sure that you've got a little bit more in here I

would get rid of 18 plus due to foul language just scrap that you've got that

in your you've got that in your thumbnail for this so if people have

clicked through to it they saw the 18 plus they know what it's about

okay ultimately though you're in a decent place make sure you're consistent

with your broadcasting your thumbnails are all right your titles are all right

you need a better call-to-action at the start of your videos

excuse me but ultimately and I think your growth is gonna come out of

engaging your community more with questions and being consistent in your

video but again thank you so much for checking out my videos asking me you

know maybe take a look at what you're doing I appreciate that

happy throws subscribe your way just as a thank you for letting me review your

channel on my channel alright guys that is it for today thank you again to

dottie gaming and mc-squared links to their channels down in the

comments below feel free to check them out if you're interested if you guys

have a channel that you would like me to do this with again doesn't have to be a

youtube channel it could be your social media it could be so a Facebook or an

Instagram account if you have a website you want me to

look at I'm happy to do that that's what these episodes are about probably try to

do one of these a week now but I am happy to help small youtubers just give

my feedback in my opinion I'm not trying to completely treat your channels I love

how unique you guys are I want to help you quickly I want to help get you to

where you want to go okay so thanks again to everybody that participated let

me know down in the comments below what you guys think of the channels that we

looked at if you think I'm completely off-base tell me down there otherwise

share this out let people know that they're trying to build a presence on

YouTube I'm happy to help them out let's do this together

let's go catch you tomorrow with another great video take it easy

For more infomation >> Small Youtuber Reviews on Digital Deconstruction - Duration: 23:22.

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Church of England Digital Labs - Saturday 24 February 2018 - Duration: 1:31.

For more infomation >> Church of England Digital Labs - Saturday 24 February 2018 - Duration: 1:31.

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Episode 1 | Following the Digital Thread: Revolutionizing Supply Chains - Duration: 5:54.

(calm music)

(plane engine)

- [Mark] Welcome to One Aviation.

A maker of very light jets.

In the highly competitive world of aviation,

it's not enough to just make an innovative product.

You have to make that product better,

faster, more efficiently than your competitors.

That means leaving nothing to chance.

Long before the pre-flight check list

and physical evaluations,

before test flights and production runs,

One Aviation has already run this plane through its paces.

That's because it's been designed and tested

in what's being called the digital thread.

Luckily, a few One Aviation team members agreed

to meet me here early this morning to talk about it.

Hey guys.

- [Ryan] Good morning.

- [Mark] What's going on.

- Well today we're preparing to go fly.

- [Mark] That's Ryan Jennings.

Director of Structural Systems Engineering

here at One Aviation.

He'll be my guide on how the digital thread

weaves its way through this operation.

You guys aren't freaked out about this?

- Not a bit.

- How do you know?

Like how do you know that this is going to work?

- [Ryan] Almost every piece of this airplane has a digital

representation or maybe what you would refer to

as a digital twin. - [Mark] Yeah.

- But we know pretty much everything about this plane.

There's nothing we don't know about it.

- So you've tested this plane in the virtual world

before you ever...

- Absolutely.

- ...Fly it in the real world.

- It's not just the physical pieces

that you see that are coming together as an assembly,

it's a simulation along the digital thread of also,

the manufacturing process, the inspection process,

the qualification process.

All that stuff there's a theme here

that goes along with we want to know

what happens before it really happens in the real world.

(curious music)

- Okay, so what is the digital thread?

And can it really help One Aviation thrive

in the competitive category of very light jets?

To help define it, we've assembled this visualization.

The digital thread is a single seamless strand

of data and computing power that stretches all the way

from cradle to grave for a product.

It give you the ability,

not just to monitor something in a linear fashion,

but to take learnings along the way

and feed them back into the next generation

of whatever object we're making.

It could change everything.

Washington, DC.

It's where my journey along the digital thread begins.

Because it's where I find my colleagues,

Kelly Marchese and Mark Vitale.

Kelly and Mark have been leading the charge for Deloitte,

on this notion of the digital thread.

How do you think we got here?

Maybe I start with you Kelly, cause you've really

sponsored and spear-headed this effort since the beginning.

- I think what has sparked the interest

is there's such a need.

Particularly in the department on defense,

because they have such a complexity of people,

and locations, and equipment

that aren't necessarily connected.

And so there's this aspiration to be able to leverage

additive manufacturing to solve a really big problem.

And then realizing it's not about

the individual piece of equipment,

it's about the connection of those.

Almost every meeting I was in, our clients, you know,

and people that we were talking with were asking about this.

Were really engaged into that topic.

Intellectually curious, pulling us into the conversation.

We were having, it hasn't been figured out.

And that's an exciting part of this as well.

Is to be at the forefront of being able to design it,

develop it, leverage technologies that never existed before.

And so, the art of the possible today

couldn't have even been imagined

a couple of years ago.

- We have been talking about this for decades.

- About substituting information for inventory,

or for capital in general.

Why didn't we do it, why isn't it done already?

- You know, you're talking about terabytes of data

that can flow through a digital thread.

So the computing power is in

the capacity to process information,

is significantly advanced where it was,

you know five, ten years ago.

Competitive pressures continue to ratchet.

So you're always looking for new ways to either

innovate and or take cost out of your business.

- You know as a consumer,

we're so used to getting exactly what we want

when we want it, and now there's a human expectation

that we're now applying in business.

And going, well if I can have that on the consumer side,

why can't that be applied in my business setting,

in my manufacturing setting.

Why does it have to be so constrained?

- If I'm the leader of a large organization,

why do I need digital thread?

- It compresses the supply chain from

days, weeks, months, and some cases years to zero.

- There's that 10, 20, 30% productivity bump in front of us

if we can this notion of digital thread right

because what we're going to learn?

- I think so.

You mean you take time and latency out of the supply chain.

- It's no longer linear.

It really feeds into this idea

that's digital supply network.

Things are feeding back much more quickly

and the organizations that do that well are going to win.

- [Mark] So can the digital thread really help

companies win?

Well, that's what I'm going to find out.

With help from our friends back in Albuquerque.

(curious music)

For more infomation >> Episode 1 | Following the Digital Thread: Revolutionizing Supply Chains - Duration: 5:54.

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This Is Us - Aftershow: Season 2 Episode 16 (Digital Exclusive - Presented by Chevrolet) - Duration: 5:49.

For more infomation >> This Is Us - Aftershow: Season 2 Episode 16 (Digital Exclusive - Presented by Chevrolet) - Duration: 5:49.

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Mahesh Babu | Digital Painting Texture Effect In Photoshop CC Tutorials - Duration: 37:41.

" Stock Downloaded Links In Description "

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For more infomation >> Mahesh Babu | Digital Painting Texture Effect In Photoshop CC Tutorials - Duration: 37:41.

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Novo Citroën C4 Lounge tem quadro de instrumentos digital - Duration: 3:03.

For more infomation >> Novo Citroën C4 Lounge tem quadro de instrumentos digital - Duration: 3:03.

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Digital Replatforming - Duration: 3:58.

Hi, I'm Lu Dauber,

and I want to discuss the importance of key digital replatforming initiatives

and how you can use real-time streams to modernize your data infrastructure.

Most of the time, we are reimagining our business

because we are compelled to, either by opportunity or by competition.

In the recent past, a new breed of competitors has emerged

that we're all familiar with: the digital natives.

It's caused many companies to go back to the drawing board

and ask themselves very principle questions like,

"Why can't I do what they're doing at the speed that they're doing it?"

Usually the answer is technology and the ability to process data.

Your infrastructure was built in a time when daily batch reports were the norm.

Introducing the Humble Distributed Log.

It sits at the center of Confluent Platform and Kafka,

and makes it possible for you to save millions of dollars of waste

from your infrastructure.

How? It is the single source of truth,

a simple, straightforward construct

through which you can eliminate a great deal of complexity.

It is the foundational component of Apache Kafka,

and uses the log as a way to allow all systems to communicate

on a very basic level.

The log enables your systems to speak to each other

in a fast distributed way, without all that complexity.

This log is also organized by time.

That is why it is often referred to as an event log.

It captures what happened and when across all systems connected to it,

then shares that information across all downstream systems.

It is the single source of truth

that can resolve many complicated and annoying conflicts in data.

This example shows a global bank that uses Kafka to offload their mainframe

while enabling a new service for their credit card customers.

The bank wanted to be able to provide real-time information

about transactions on the credit card on their website and other systems.

Previously, their systems were batch-oriented,

and could only provide updates once per day.

Also, the cost of the service was prohibitive

due to the volume of reads to the mainframe

that were needed to support that traffic.

The engineering team built the Kafka cluster,

which they used to offload the client profile lookups

from the mainframe.

That was about 80% of the reads of the application.

They wrote a small service,

and then used Elastic to execute the client profile lookups on the cluster.

After they completed this, they were able to reduce the cost

of the mainframe MIPS significantly

and that's just their first application.

In this other use case,

a company used Kafka as the backbone for their microservices,

and successfully reduced the cost of development

by $10 million dollars over 18 months.

As is often the case with the transition to microservices,

they started with a monolithic application.

By the time they got to 2010,

they had over one million lines of code in a single GitHub repo.

Today they have 150 dedicated services,

all connected to a Kafka backbone.

This approach follows Metcalfe's Law,

which declares that the value of a network

scales with the number of connected devices,

or, in our case, services.

Another way to simplify your future digital platforms

is a use case we call Bridge-To-Cloud.

In this scenario, imagine what is happening

between your many application development teams

and your cloud infrastructure.

There are, in effect, many organically growing connections

between on-premises and off-premises.

A way to dramatically improve efficiency, the cost of transfer, and portability,

is to implement a Kafka pipeline as the main method of data transfer

between a cloud and on-prem.

Using the Confluent Replicator,

you can also sync between the cloud and the data center.

These are just a few examples

of how you can use Confluent Platform and Kafka

to help your company be more successful in your digital replatforming project.

This is our management team.

Confluent was founded in 2014, and has been growing rapidly since.

We were founded by the creators of Apache Kafka at LinkedIn,

and are funded by some of the most successful venture firms,

including Benchmark and Sequoia.

More than 75% of the code in Kafka was written by employees of Confluent.

Thank you for listening.

I hope this talk has been helpful.

For more infomation >> Digital Replatforming - Duration: 3:58.

-------------------------------------------

Dr Carlin Goldbergs Favorite Digital Resources - Duration: 10:42.

>> Hello. I'm Liz du Plessis, the instructional designer

and distance education at Santa Rosa Junior College.

In this video, Dr. Jennifer Carlin-Goldberg explains why she

and her math colleagues at SRJC use free etextbooks

in their classes and how she uses Canvas commons

to share her own resources with her department.

I'll show you how to use comments yourself

to import open educational resources

and to share your own resources with others.

Let's get started.

First, I'll tell you a little about Jennifer

and about the free online textbooks adopted

by the math department.

Jennifer grew up in Petaluma and earned an AA

in mathematics from SRJC in 1997.

She completed a PhD in Mathematics at UC Santa Cruz,

and she was hired full-time at SRJC in 2012.

In the 20 years since Jennifer was a student here,

free online math tools have become widely available

from Kahn Academy to full etextbooks.

For precalculus classes, she and other math faculty

at SRJC use the Stitz Zeager Open Source Mathematics textbook

which is an open educational resource or OER.

>> But, mostly, we want people to start using more

of these free textbooks in our department and all across the,

you know, the college and all across the state.

All right.

The more people who are using the OERs, the better, right?

Saves our students money.

>> Coauthors Dr. Carl Stitz and Dr. Jeff Zeager,

who teach at community colleges

in Ohio gave the textbook a creative commons license

that allows anyone to use, share,

and adapt the resources at no charge.

Dr. Stitz received a grant to develop OERs

to make learning math

and engineering more accessible to Ohio residents.

The authors are featured in a YouTube video

on the Ohio Higher Ed channel

in which they explain what inspired them to create OERs.

>> One of the things I told people

when we first got started is we put together a very traditional

book and distributed it in a nontraditional way.

>> The book reps would come and say, "Okay.

The addition you're using now is coming up for revision,"

and I would look at the seventh edition of the book and look

at the sixth edition of the book,

and there were no actual changes.

>> We teach at community colleges,

and our tuition is roughly 100 bucks a credit hour.

To ask a student to buy a $200 book takes them

out of two hours of class.

There's nothing new in a college algebra textbook at all,

and by that, I mean it's at least 100 years old.

It should be open sourced.

It should be, what's the word I'm looking for, public domain.

By now, everything in that book should be public domain,

and therefore, we just decided

that we could do a better job writing it ourselves

and giving it away for free.

>> You can watch the rest of the video on YouTube

if you search this title.

Also, take a look at Carl Stitz's YouTube channel

for his free instructional videos.

Now, let's see how Jennifer is using Canvas commons

to share her own resources with other faculty members

in the math department at SRJC.

You can see her resources for yourself if you log

into Canvas and go to commons.

Commons is a repository that enables educators to find,

import, and share resources.

If you search Jennifer's name, you'll find entire courses

and course components including quizzes

to accompany the OER textbook that she

and her colleagues have adopted.

Jennifer and her colleagues plan

to share their resources beyond SRJC as well.

>> Well, we all use the same textbook, and we,

when I talk about Canvas with my colleagues, I let them know

that there is stuff in there

that they can, that they can borrow.

Actually, that they can take.

>> And edit.

>> Yeah, and edit.

>> I love that.

>> One thing we are doing in our,

in our department is we are building a fairly comprehensive

Canvas course for the statistics to go

with an open education resource that many

of our faculty are using.

And, we're going to put that into the commons and make

that available for everybody who's using

that textbook to use.

And, there's videos in there, and we are going

to create quizzes to go with the different sections.

Yeah, yeah.

Now, we'll share it with the public,

and we'll let the authors know.

So, if, you know, they want to spread the word.

If they like what we've done, then other people

at other colleges can use it.

>> Jennifer uses Canvas

to supplement her face to face courses.

She finds the quiz tool to be especially useful

for providing instant feedback to students.

>> But, the answer's given to them right

after they've submitted it, and.

>> Okay.

>> So, I like instant feedback, and so I won't have

to write quite so much in everybody's file

as an explanation on why their answer is wrong.

And, I get a little explanation on how, right, they're supposed

to be answering the question.

>> The quiz also alerts students

if they fail to answer a question.

>> One of the biggest problems I had with the labs is

that students wouldn't answer a question,

they'd miss a question, maybe,

because they weren't reading carefully

or they took two separate questions

and thought they were the same.

So, they combined them.

Like, one question was specifically what happens

if you add three to all the data,

and then in general what happens

when you add just a constant to all the data.

And then, they would combine those two, and so,

one of the reasons why I'm doing this is

to separate all the questions, make sure they're all here

and they get warned that they haven't answered a question.

And, I am hoping for better results.

>> Now, I'll tell you more about commons and show you how

to import and share resources yourself.

With commons, you can create a personal repository

that only you can access, share resources with other users

within your department or college or with Canvas users

at large, and import shared resources created

by other Canvas users.

A resource in commons can be a course, module, quiz,

assignment, discussion, page, document,

video, image, or audio file.

Each resource type has a unique icon.

When you open commons from the global navigation menu

in Canvas, you will first see the search page.

Here, you can search for and view resources to import

into your Canvas courses, search for resources using keywords,

tags, names, or institutions.

You can filter resources by type and grade or level and sort

by most relevant, latest, or highest rated.

And, you can choose to omit public resources shared

by users outside of your institution

by clicking the toggle.

If you belong to a group such as these SRJC department groups,

you'll see links to them in the sidebar which allows you to view

and share resources within that group only.

If you'd like to create a group,

contact our systems administrator

at desupport@santarosa.edu.

Click the name of any resource

to view more details including copyright

and creative commons licenses as well as file

and content types included.

You can preview certain file types before importing them

into a Canvas course including some documents, images,

video and audio files.

You cannot, however, preview course components created using

Canvas tools.

For my own shared resources, I often include a url

to a publicly visible Canvas course

so that faculty can take a look

at the components before importing them.

I also include a notice that if you import this resource a

second time to the same course,

it will overwrite the first import and any changes

that you made to the first import.

Renaming or editing the components does not prevent

overwriting from commons,

and for the syllabus page specifically,

any content on the current syllabus page in your course,

even content that was not imported from commons,

will be overwritten

when importing a syllabus page from commons.

For these reasons, I recommend

that you use an unused core shell to import resources

from commons and then import them

into the intended shell to avoid overwriting.

If you don't have a shell for that purpose,

you can set up a free for teachers account

to use for experimentation.

Commons is available in all free for teacher accounts.

You can also request extra core shells for development

or sandboxes to use for commons content.

Go to de.santarosa.edu, click on Canvas request forms

and select core shell for course development.

In some cases, overwriting by commons is useful.

For instance, if you go to commons and click

on the updates tab, you'll see updates available

to resources that you imported.

A popup will appear noting

that the update will replace your current resource including

any edits that you've made.

Now, I'll show you how to share your own resources to commons.

To share an entire Canvas course, click the name

of the course you want to share and click the settings link.

In the sidebar, click the share to commons button.

To share individual Canvas components including

assignments, modules, quizzes, pages, and discussions

in the course navigation, locate the resource you'd like to share

and click the settings icon.

Then, select share to commons.

To share a document, image, video, or audio file

in course navigation, click the files link.

Select the settings icon for the file

and select share to commons.

Next, select a sharing option, content license,

grade level, and add metadata.

These options are covered in detail

in the commons guide available through the help link

in our Canvas environment.

When you're done, click the share button.

By clicking the shared link in commons, you can view a list

of all your shared resources in commons.

From here, you can view the details of your shared resources

and edit or delete them.

Jennifer's shared math resources are meant

to help student learn higher order thinking skills.

>> Interpreting that, interpreting what they get,

and answering the questions correct,

sometimes there is a disconnect

between the student's understanding

of what is happening in relationship

to the stuff in class.

And, I'm trying to, as much as possible, get that connection.

>> Thanks, Jennifer.

For more infomation >> Dr Carlin Goldbergs Favorite Digital Resources - Duration: 10:42.

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Digital Marketing for Assisted Living Companies (SEO & Google AdWords) - Duration: 1:47.

Hey there my name is Eagan Heath, I'm a digital marketer for assisted living companies.

I want to show you what we did for Milestone Senior Living in Wisconsin.

You can see here that it was just over a year ago that they were on page 2

for assisted living in Eau Claire, Wisconsin. This is one of their nine facilities.

They were way down in spot number 17 on the second page.

Unsurprisingly, most people click the very top result on the first page when they search something on Google. And

as you can see here from the click-through rates, all the way down it goes half half half half, and by the time

we're on the second page

very few people click at all. So it really matters to be on the first page and obviously the higher up on the first page

you are the better, the more people find your website.

Within a few months we had them up at Senior Living Eau Claire, Wisconsin,

they were up in this, what's called the "3-pack," which is this Maps result right here

So people can click to their website or from mobile they can call them right here or get directions.

Also, right below that, you can see they were just below "A Place for Mom"

I guess this is spot number five and this was within just a couple months. We did this for all their locations and

here's what the COO had to say,

"SEO traffic was up 50 percent from March to June.

We also ran Google AdWords ads so you can see those even above the organic results.

We got even more people to their website than they'd ever had. And we tracked the calls, emails, contact form submissions,

applications, etc.

So we were able to show that we increased their unit fullness. In fact their residents increased (from March to November)

they went up 11.8%. So this is a big deal for assisted living companies.

I'm gonna show you how you can do the same thing. Reach out to me on LinkedIn

and I'll send you a link for an upcoming free webinar

where I'll talk through exactly how we did this for Milestone, and how you can do it for your assisted living organization. Looking forward to it!

For more infomation >> Digital Marketing for Assisted Living Companies (SEO & Google AdWords) - Duration: 1:47.

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Q&A on Digital Transformation, Retail Store Expansion & More - TechVision LIVE! - Duration: 5:44.

(heavy drum beat)

- Alright, we're back!

I'm here with John, with Phat,

and we are here to answer your questions

so thank you for putting those in the comments.

Alright, so John I'm gonna start with you.

This is our first questions from Suzy.

She says, "we're hearing a lot about digital transformation.

"what's the best place-- or how do you get started

"in this big idea of digital transformation?"

- Yeah, and that's a great question actually.

So, a lot of our customers that we're working with today

are actually really just starting this journey.

Sometimes they're playing around with some technologies,

but for the most part they haven't actually fully started

on that path of implementing digital solutions

at their store locations.

And so what we find is that

the very first thing you need to do

is set a solid foundation for that technology

and that usually is really robust internet connectivity,

really robust switching network secure systems

at their store locations,

and then a pervasive WiFi solution that feeds data

into all of the other digital solutions

that you're going to be implementing at store locations.

So that alone is a big step for a lot of retailers

to implement across all their store locations.

But after you've done that,

then you get access to enhanced analytical data

from your WiFi solution,

and maybe your point-of-sale solution

that you can then start to feed

into data analytic tool sets like Splunk

or other tool sets out there,

and use that data, use the insights from that

to get a small win for your company.

And so you take those small wins

and demonstrate back to your executive team

areas that you can prove or show that investment

has worked out for you,

and then from that you gain better

buy-in from your executive teams,

more budget to actually take on

some of the more aggressive solutions

in the digital transformation journey.

- Yeah, that's cool.

Especially because I imagine convincing executives

to get things done could be difficult.

So data behind you, that's great.

Okay so Phat, here's a question for you.

- Yes.

- So, let's say there is a retailer

that wants to grow and expand into new markets

and territories.

How do you approach that?

What advice would you give?

- Yeah, so I think that's an interesting one.

So, I think particularly in that instance,

understanding first the nature of the business

because different retailers have different requirements,

some are brick-and-mortar,

others have a different retail model.

But absolutely, it's just working with us,

having the conversation,

understanding what countries we want to go into

so we can map that with our transport team

and understand what we can and can't do

within those countries.

And then I think the other thing is understanding

what their roadmap is over a long period of time

so that we can then start looking at

what we're seeing with other retailers in the region

and even things like legislation and government as well,

that's a really big impact.

We've got various changes--

- And more happening all the time.

- Well, absolutely. With UK and Europe, it's Brexit.

And there's other things like that.

It's being mindful of that.

But certainly from our perspective,

it's having conversations, getting us involved,

we'll bring both international teams over

and we'll come together and we'll say,

"look, here's how we can help you expand."

- That's great.

Okay, and that question by the way was from Eric

so Eric thank you very much.

Alright, and then one more

from Mickey.

And she is asking, "what's the best technology

"or coolest technology you are seeing on the show floor?"

- Is that a question for both of us, or--

- Yeah, each of you take a crack at it.

- Yeah, I'm gonna steal this one

so I can talk about the actual coolest technology out there

but when we look at the use of virtual reality

at store locations,

or even outside of store locations,

virtual reality is giving store brands an opportunity

to extend their experience to their customers

no matter where they are.

And the really great part about that is that

regardless of whether they can come visit you at a store

or just experience your brand and the way that

you've manufactured that experience for them,

you can really use virtual reality to extend that engagement

with that customer across a lot of distances.

But it's not just with the customer

that we're seeing a lot of people use virtual reality.

We're seeing a huge adoption in in-store training

and using virtual reality to build up associate skill sets

that will make them better at what they do

on a day-to-day basis.

So I really think that the pervasiveness of VR

today at this show, plus the future prospect of that

in retail are really exciting opportunities.

- That's cool. Okay, so Phat what do you think?

What's the coolest thing you've seen?

- So, I think what for me

it's just generally the trend of

making shopping frictionless and automating.

So I guess the answer to that for me

would be analytics and IoT.

IoT is the Internet of things.

So, it's basically turning processes

that would normally be manual processes

into instantaneous, done by a machine.

And we just free the shopper

to give the customer a better experience.

So, we're seeing things like Ri5D, sensors, beacons,

all these things coming together

and just helping the shopping experience.

So I think the combination of that,

obviously it's been around for a while,

but we're keeping an eye on what the next trends are.

- Yeah, that's really cool.

And I know for me and my experience,

it's really cool to start seeing these technologies

come to life.

And I can't wait to see what's gonna happen next.