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You can now listen to all your favorite music on IEMs without any noise distractions!

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With these great features RME's ADI-2 Series is the outstanding choice for studio reference

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For more infomation >> RME Audio ADI-2 DAC Digital to Analog Converter Overview - Duration: 2:47.

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Spotlight on Digital Leadership - Duration: 3:45.

Digital leadership correlates to digitalization

And this means there is five, the big five of digitalization

which plays a role for digital leadership, means,

It's a technical digitalization, the internet of things, to bring the technical and process side together

Its secondly the question of a new business model, of the platforms we have.

It's thirdly the question about digital leadership and agile organization as we are talking about now.

Fourth is collaboration, the way we communicate.

And number five is security, or authentic data - the question of quality of the data I'm working with

I think, when we talk about digital leadership and responsible, correlated digitalization

you have to answer these five points

Let me put it like that - leading leading might be the wrong word for that

I guess what we stepping in with digital leadership is some sort of orientation

I think we didn't lead the last 200 years in a management attitude

What we do in the future, we give people and employees orientation

we say, this is a goal we have,

look about the skills you need to reach that goal.

And here, I think is a lot to manage for digital leaders

They have to look about the frames, so not about their skill set, but about the frames which employees are striving for

And this is a huge difference to what we do today when we lead employees

Now - we create frames. I think this is a first difference. The second is

we, as digital leaders

we create agile organizations.

The modern society is based on digitalization very dynamic.

And the result is we have in the business and enterprises

dynamic agile organizations

who have a pressure on innovation, pressure on change

And this is the second great task digital leadership has to solve

I personally think, there is no new capabilities

there's no you skills and there's no new traits needed.

What you have as a person and as properties is complete enough to manage digital leadership.

The point is that your tasks are changing as a digital leader.

What you need is a special awareness of issues

related to digitalization.

Means, first, you have

look at a very competitive digital environment

you have to think about the way how the mentality or the mindset of your people is

appropriate to the digital environment

Are you clear where other industry might attack you?

Are you aware of a good collaboration environment?

Are you aware that your people are innovative and communicative in their enterprise.

Are your people

made sure to do decisions which are important to reach the goal of the company.

But these are all things you have to manage in working with your people

based on the skills you ever had. So I don't know why you need special skills.

I think,

working with your people, working with your employees, empower them to create new attitudes

in the digital environment.

That's it what you have to reach.

For more infomation >> Spotlight on Digital Leadership - Duration: 3:45.

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Digital Max Cinema Present DMC000 T.O.R.N.A.P.A.R.T. - 1 & 2 Live Acts 2017 (Official DVD) - Duration: 2:21.

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For more infomation >> Digital Max Cinema Present DMC000 T.O.R.N.A.P.A.R.T. - 1 & 2 Live Acts 2017 (Official DVD) - Duration: 2:21.

-------------------------------------------

Presenting the new UHF RFID attendance and sms based digital attendance system - Duration: 8:26.

UHF ATTENDANCE SYSTEM

For more infomation >> Presenting the new UHF RFID attendance and sms based digital attendance system - Duration: 8:26.

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Apple QuickTake 100: 1994 Digital Camera Experience - Duration: 12:34.

Greetings and welcome to an LGR thing! And this one right here is

the Apple QuickTake 100 digital camera, developed in conjunction with Kodak and sold by

Apple Computer beginning in February of 1994. And it was initially sold at a

price of $749 US Dollars and was the first color fully-digital camera to hit

retail at less than $1000 on launch. And even though there were later releases

that connected to both Windows and Mac OS, this original 100 model I have here

only came with software to use with Macintosh computers. It was also

specifically geared towards taking advantage of Power Macintosh hardware as

this vibrant sticker on the front so boldly proclaims. "The freedom to bring

the world directly into your computer." Wow, all of the world just, right in there!

This was immeasurably exciting in 1994! No need to wait a week or two to get

your roll of film developed, now you can enjoy your photos the very same day.

And not only that but it did so in 24-bit color, which was still a notable

accomplishment. Its nearest-priced competitor the Logitech Fotoman Plus

shot in black and white only, and the color Dycam Model 4 cost nearly

twice as much as the QuickTake 100. Yeah that's right, an Apple product that was

both technically impressive *and* lower in price than the competition!

My how times change.

I got this particular QuickTake 100 at a local Goodwill a while back, as

seen on LGR Thrifts episode 30. I considered it quite a lucky find because

coming across these original model 100s can be a bit tough, especially complete

in box and as lightly-used as this one appeared to be. Speaking of that box

let's go ahead and get this thing open! And starting right off here with some

floppy disks, two of them that are just the normal program to work with pretty much

any Mac and then a third one to use if you have a Power Mac. You also get a bit

of Apple company paper work here: the warranty and their software license

agreement. As well as a 70 page user's guide for the Macintosh version of the

QuickTake 100 here. All sorts of useful information on how to set it up and use

this thing which, again, was kind of a new deal at this point in time. Most people

didn't even know digital cameras were a thing, this is all pretty uncharted

territory for everything from the software itself to how to use the

functions of the camera. New problems like "oh no my camera won't take pictures

why might that be?" Well maybe it's cuz the memory is full. "What, a camera has

memory, you have to erase it, that's wild." And then in the bottom of the box tucked

away in this little formed package are a few different things. Starting with the

wall charger for the nickel cadmium batteries, well that was nice of them to

include. You can just use normal AA batteries of course, but it came with an

official QuickTake charger as well as some rechargeable batteries right here.

Which I would have attempted to use, just out of curiosity, had they not been

leaking. You also get a cable to connect to the computer and work with the camera

and get your images and such. This is a GeoPort serial data cable. And then of

course there is the QuickTake 100 camera itself. And yeah it's kind of a

charmingly ugly beast, in my opinion. It's about the size and shape of a pair of

small binoculars. It weighs 18.5 ounces with batteries

installed, so just over one pound or half a kilogram. On the front of it here with

this little sliding cover that you move to turn it on you have an 8mm

fixed focus lens, the equivalent of a 50mm lens on a

35 mil camera. With an aperture ranging from f/2.8 to 16 and a

focus range of four feet to infinity. As well as shutter speeds between

1/30 and 1/175 of a second and an ISO of approximately 85. Yeah this used

a cut-down version of the CCD that was used in the earlier Kodak DCS 200

digital camera back. That thing was an $8,000 monster so having that kind of

capability in something this size and so relatively cheap was pretty neat! And

your pictures were stored on one megabyte of internal EPROM flash memory.

It's not removable, it's just in there all the time, but the nice part was that

your photos were saved even if you didn't have any batteries installed.

Unlike certain contemporaries like the Fotoman that used volatile RAM, so

you'd lose your pictures if the batteries ran out or they were taken out

or whatever. With a whole megabyte you could get 32 pictures stored at 320x240

resolution or 8 pictures at 640x480. Yes, a whopping 0.31 megapixel is what

you get with this $750 camera from 1994. Oh but hey, they threw in a free carrying

strap, that's nice. And before we get to start taking some pictures, let's take a

look at a couple of the other little things that are on here. Including this

little pop-open side panel which provides the serial connection as well

as a place for the optional external DC power supply. Along the bottom you have a

standard tripod screw mount and these two spots at the bottom are for hooking

up the strap. And around the back is where we have our viewfinder as well as

an LCD panel. There are four different functions here, the first one letting

you change the flash functionality -- whether you want it on, off, or auto.

A button for letting you switch between the high and low-res image capturing

modes. A button for enabling the timer shutter release so that you, you know, can

do timer-y things. And a recessed button here to let you delete all of the

images that are stored on the camera. Yep all of them at once, only press that if

you're sure that nothing you've taken is good. And finally when you're ready to

take yourself a photo you slide open the front panel and the shutter release

button is on the top. Just this awkward plastic button that you

smoosh inwards and there you go!

*quick and quiet shutter sound*

It quietly and rather quickly takes and saves a photo, it's a

little quicker than some other digital cameras I've used from this time period.

Gets a full resolution image saved in just a couple seconds! And of course to

take a look at the photos we need a computer, and for that I have chosen this

lovely Power Macintosh 7300/200.

*classic Mac startup chime*

First things first you'll need that serial cable plugged into the back of

the computer, and it's going to be plugged into either the printer or the

modem port. And then the other end just plugs into that little opening panel on

the side of the QuickTake itself. And that's really it, just make sure it's

turned on and you're ready to go! Just stick those floppy disks in there and

you'll be installed and ready to go in no time. So the QuickTake 1.0 software

is what this comes with and well, it is the most bare-bones of image retrieval

and editing tools. In fact there's not much here in terms of editing, it really

is mostly just for getting the camera images off of the camera itself and onto

your computer in the file format that you choose. Anyway you can view them

directly or you can choose to move all of the images to your hard disk. And it

does it pretty quickly, only taking about a minute for the full one megabyte

transfer. And then it'll ask you if you want to erase all of the images from the

camera, "yes or no." And if you say yes it'll bring up this little camera

control panel and delete the images straight away. And if you stick around in

that camera controls area after that then you can do pretty much everything

that you could with the camera. Like switching around the options for flash,

resolution, and timer and deletion. But you can also take a picture. You won't be

able to see a live image but you will immediately see it quote-unquote

"developed" and show up on your desktop. And your results may vary. But yeah at

this point you can view your images within QuickTake -- and you do need

QuickTake. It actually shoots in its own version of PICT images, that's P-I-C-T.

You can save in TIFF or uncompressed PICT formats as well if you'd like, but

those are gonna take up more disk space. And yeah just check out some of these

shots! As usual I like using older digital cameras and just older cameras

in general to take pictures of things where you really wouldn't be able to

tell when it was taken. Stuff that's era-appropriate, like buildings and old

electronics. Especially technology I just like taking pictures of, with old

technology. There's something poetic about that, especially cars. Oh my

goodness, cars and appropriate surroundings just make for some really

convincing new/old pictures in my opinion. And I did not actually notice

until after I had already developed my first set of pictures that

a lot of my images were shifted to the left. Like I was trying to center up these

coffee mugs and then try to get a shot through this chain-link fence at this

cool background going on. But it ended up with other stuff being in the way of the

lens, it just wasn't centered. And that is

because -- I didn't actually think about this when shooting -- so, you have the flash

over here and then you have the little hole for the viewfinder to look through

and a couple sensors right there. And the actual lens isn't where you would

naturally expect it to be in the center or close to it: it's off to the right,

when you're shooting that is. So you have to keep that in mind and compensate when

you're framing your photos through that little slightly unhelpful viewfinder,

just forcing you to get into the habit of moving everything to the left when

you're trying to center up images or frame them in a certain way. And let's

also talk about the color reproduction because they were so boastful about that

24-bit color. And you know, a lot of these early CCDs like this had very washed

out kind of blown out colors, and this one is no exception. I talked about all

those specs before with the ISO and the shutter speed being very limited, and

indeed it is. But also just the colors that it picks up are really strange. Like

this ridiculous scene right here, that's not supposed to be anything pink there.

That's like reds and oranges and blues and tans, and it just comes across as

bizarre. Anything that's red looks a little more pink and anything that's

pink is ridiculously pink. And also you have to keep in mind that this is not

good at doing any kind of close-up imagery, like this right here was shot

about one foot away from this camera. And of course it's blurry, the minimum

distance that it can photograph things sharply is four feet. Which means that

unless you have arms that are over four feet long every single selfie you take

is going to be a bit blurry. Or just completely washed out because the flash

goes crazy and does not know what to do with things that are up-close and blown

out by the flash. But hey, instant beauty filter! Also worth noting that that file

format that it saves things in by default, you cannot open that in Photoshop or

pretty much any modern image editor without a plugin like UFRaw. And this

one will take that raw image that's been compressed and you can save it as

something else in GIMP or whatever you want to do. Still that QuickTake format

does a reasonable job of compression. It makes every image about

116 kilobytes, whereas if you were saving it as TIFF it'd be like 900K per

picture. Certainly something that would have been handy back in the days when

floppy disks were your primary way of transferring files like this. And really

that is it for the Apple QuickTake 100! I think it's a pretty darn neat little

camera. It's interesting, if nothing else, because it was so early to the party and

really its results aren't that bad for 1994. But at the same time I can

absolutely see why it did not become this massive success for Apple, because

it just was too far ahead of its time and nobody really knew what to do with it.

Granted it still was followed up with a

factory updated Plus version, and then two follow-up models the 150 and the 200. But

it was still only on the market three years, being discontinued in 1997 when

Steve Jobs returned to Apple and drastically simplified their product

line. Still, while the QuickTake wasn't a bastion of market success, I don't

exactly agree with all of the hyperbole I see online retroactively branding it

"an unmitigated disaster" and "one of the single worst Apple products ever made."

Yes, it was expensive and low on features, but that's what you get when you're an

early entry in a new product category. And if you actually look it up, critics

at the time when this was released were praising the QuickTake for being as

affordable and capable as it was, compared to the few other competing

digital cameras back then. I know pointing out Apple's failures gets clicks,

but I don't think the QuickTake is truly the worst. It was, however,

absolutely early to the party and expensive, costing more than a good

35mm SLR at the time. It is no wonder that it didn't exactly

fly off the shelves but you know, that is exciting and unproven technology for you!

No one knew where it was going, photographers were debating whether or

not digital could ever replace film. And yeah, cameras like the QuickTake

definitely wouldn't replace film, but it was an important step along the way

to getting to that point.

And if you enjoyed this episode of LGR perhaps you would like to see some of my

others! I like talking about old tech and digital cameras, or computers, software,

and oddware, all sorts of things every Monday and Friday. So stick around if you

like this kind of stuff. And as always thank you very much for watching!

For more infomation >> Apple QuickTake 100: 1994 Digital Camera Experience - Duration: 12:34.

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MARKETING, Transformación DIGITAL e INNOVACIÓN en POLÍTICA | Conferencia (Madrid) - Duration: 43:01.

very good very good morning to all

It is a pleasure to be here thank you very much

the municipality of Madrid by

not invite

and all of you well for being here and

I commented during the presentation

that will travel the final space if

you want to ask me questions or whatever to

Throughout presentation if you have

Any questions or comments ie

anything later cut all

the time it takes on something

comment or you want to talk about love

talk about marketing transformation

digital innovation as well

He said x fa took 17 years dedicating myself to

mundo de internet aplicado a los a los

negocios y cómo ayudar a los negocios a

ser más rentable más visibles etcétera

etcétera no y muchas veces creo que no

se esté de acuerdo conmigo pero creo que

un error que cometemos en todos los

sectores todas las industrias es que

cuando intentamos buscar ejemplos

buscamos ejemplos de nuestra propia

industria nuestro propio sector y el

tiempo me ha demostrado que es el mayor

error que podemos cometer porque cuando

buscas ejemplos en sectores que no

tienen nada que ver con lo tuyo y te lo

llevas y lo adapta a lo tuyo es cuando

realmente haces acciones que tienen un

mayor impacto no

fijaos para mí el marketing o e

significa enfocarse en el ciudadano

cuando preguntamos qué es marketing

al final hay muchas definiciones no para

mí marketing es no es hacer publicidad

igual que internet lo digital no son

redes sociales es sólo una pequeña parte

la innovación significa en pensar qué es

lo mejor para para ellos para los

ciudadanos y la transformación significa

ejecutar lo anterior ahora se oye hablar

mucho de este famoso concept concepto de

transformación digital

quiero hacer una pregunta christine

general empresas instituciones no están

haciendo o no una correcta

transformación digital no pero dicen que

lo hacen

estoy totalmente de acuerdo con vosotros

fin para mí lo que están haciendo la

mayoría son excelentes campañas de marca

tiene por qué hay que decir que nos

estamos transformando digitalmente como

no vamos a decirlo pero luego la

realidad es que no se está haciendo

cuando lo ves desde dentro porque es un

proceso que comienza dentro no y os

mostraré hecho algún caso que demuestra

todo esto no por lo tanto al final

la transformación es la suma de

marketing e innovación tiene que ser

parte del adn de la ciudad de la

institución del gobierno de la compañía

es decir tiene que estar interiorizado

dentro de todo o no seguro que muchos

conocéis esta frase a mí me encanta

incluso aquellos que afirman que no

podemos hacer nada para cambiar nuestro

destino

miran antes de cruzar la captura stephen

hawking

soy un convencido de que el 90% de la

suerte se busca para mí la suerte es

estar preparado en el momento que te

llega la oportunidad a todos muchas

veces algo nos va bien y decimos haya

tenido mala suerte

yo creo que no realmente es que no

hicimos las cosas con la anticipación

suficiente para que cuando llegase esta

oportunidad ese momento donde pudimos

sacar ventaja de ello no lo podemos

tomar no media un 10 por ciento que es

contextual que es común absolutamente a

todo no y creo que esto al final es algo

humano no muchas veces intentar echar

las culpas fuera pero realmente yo creo

que si somos sinceros con nosotros

mismos nos daremos cuenta que está en

nuestras manos lo que suceda mucho más

de lo que muchas veces pensamos no seis

están presta que le pasó quién sabe

decirme que le pasó a esta compañía hace

unos cuantos años se fue por cuál fue la

razón para la gestión más ideas

netflix ha dicho por aquí vale no vio el

cambio de tendencia

correcto y otra muy grande egocentrismo

corporativo

esta empresa era tener una cuota de

mercado del 60 70 por ciento a nivel

mundial es una barbaridad y fueron sólo

siete años los que tardó en venirse

abajo

esta compañía como bien decís por aquí

por netflix que fue un pequeño que entró

en su momento quiso negociar con él pero

el otro dijo no yo sí blockbuster tú no

eres nadie

y al final fue el principio del fin del

albo no quiero decir con todo esto que

creo que es muy importante que seamos

humildes porque las cosas cambian muy

rápidamente no decir cada vez más esto

es algo que se dice constantemente y

todos somos conscientes de que de todo

ello y hacer una pregunta vivís

angustiosa a nivel personal por la

tecnología no

yo vivo angustiado permanentemente me

dedico al cien por cien de mi tiempo a

intentar aprender leer entender médico

de media a dos horas al día a leer

noticias del sector y creo que no soy

capaz de consumir y el 0,001 por ciento

de lo que se genera no

esta sensación constante de que cuando

estás aprendiendo algo que se haya

aprendido pasa poco tiempo y cambiante y

su esposa tras volver a reaprender no

pero al final es una es una realidad de

mercado no sabrían dónde aparcar sus

fotos reales es decir esto se ve mucho

en estados unidos en canadá donde vivo

es decir dónde realmente cuesta no

decide te tienes que parar a pensar a

allí por ejemplo en canadá incluso a mí

me cuesta mucho entenderlo y incluso

amigos míos que son a quienes siguen

diciendo que les cuesta muchísimo tienen

que pasar a pensar ahora puede aparcar

aquino si son los días pares easyjet

padre porque no hacemos las cosas más

sencillas es exactamente lo mismo

los mismos horarios pero donde no

entiende dónde no entendemos más

rápidamente está claro en la parte de la

derecha perfecto puedo aparcar sábados y

domingos y de lunes a viernes hay unos

tragos ahí bien hagamos las cosas más

sencillas no y además hay algo que puede

ser también un poquito más sitio que la

anterior pero hay que pararse no

y a mí me hizo gracia esto porque fijaos

que pusieron eso en distintas paradas

como esa y ponía es más fácil de

entender deja ni saberlo debajo escriben

online y por la letra pues alguien puso

esto es asombroso el alcalde debería

contratarle

me gusta esto por lo que al final creo

que los sencillo siempre va a ayudar a

todos los niveles no y recuerdo que al

final lo que tenemos que hacer es hacer

fácil al ciudadano lo que queramos en

este caso el tema de de aparcar rectos y

en los sitios en los sitios correctos no

otro de los debates que que creo que va

a revolucionar o está revolucionando

mucho está la parte los coches autónomos

y creo que esto va a dar un gran cambio

en las ciudades

creéis que está lejano o está más cerca

de lo que muchas veces creemos

lo tenemos encima no es el proyecto

concretamente de google donde que

califica que bueno para el año 2020 va a

haber bastantes coches de hecho ya en

españa creo que hay dos coches funcionan

de manera autónoma desde hace poco más

de una semana con la empresa o los

guarismos de de google probándolo todo

esto es algo que realmente va revolución

absolutamente todo lo y como bien sabéis

la mayor parte de los accidentes errores

humanos casi todo

no no es el tema de la charla de hoy

pero una de las grandes decepciones que

van a llegar o que están llegando y

están y aquí está la parte de robótica e

inteligencia artificial que va a cambiar

procesos y muchas cosas como las

entendemos y cómo las hacemos la

presentación la vais a tener vale se la

voy a hacer llegar a la a la

organización que tienen nuestros correos

para que el ambiente era porque aquí por

ejemplo os dejo un enlace esto es un

estudio realizado por kpmg en de cómo va

a impactar todo esto en juke y no al

final es bueno no es ni mercado bien

pero de ahí podemos sacar muchas ideas o

entender muchas veces mejor los contexto

no como siempre digo a mí siempre me

gusta mirar fuera del entorno donde nos

movemos habitualmente no pero cuando me

voy directamente al terreno digital no

cómo aplicamos todo esto a mí me gusta

definirlo con esta imagen finca outside

the box you first piensa ahora la caja

no tú primero el miedo no tenía la

sensación de que muchas veces hacemos

las cosas cuando lo hace otro le va bien

dar el primer paso es arriesgado no es

difícil porque da miedo tenemos miedo al

error es algo totalmente humano pero yo

siempre digo si no hay error no hay

avance seguro absolutamente seguro no y

de hecho la clave para mí es falla

rapidez falla barato porque fallar vas a

fallar tres títulos y es fallar rápido y

barato es lo que te va a ir conduciendo

por el camino que quieras para conseguir

los objetivos que en tu caso te hayas

marcado no porque cada uno en función de

los proyectos son de éste tendrá

objetivos diferentes no pero lo que está

claro es que al final la esencia de todo

esto de esta transformación de la

aplicación del marketing de llegar al

ciudadano al cliente es exactamente lo

mismo la esencia es

la misma luego se aplicaría a cada paso

en particular no por lo que lo que está

pasando es esta palabra no disruptiva

aunque cada vez vemos más no la

disrupción no es otra cosa que una

ruptura brusca de la situación y yo creo

que esto no ha hecho más que empezar

no esta curva de disrupción creo que no

ha hecho más que empezar y van a venir

muchos cambios más allá de lo que muchas

veces vemos o tenemos tan tan cercano y

el cambio está claro que ccoo es que

comienza a ti y lo que suceda en los

próximos años dependerá de lo que

empecéis a hacer hoy en esta fecha me

encanta porque resume muy bien todo lo

que quiero transmitiros fijaos si

intentamos hacer la misma cosa pero un

poquito mejor

por lo tanto y no vamos haciendo web

cosas y esto es lo que nos lleva a la

disrupción que es hacer nuevas cosas que

dejé obsoletas las cosas que hacíamos

anteriormente yo resumo la innovación

con una ecuación muy sencilla si dudas

tres pasos y retrocede 6 2

el resultado es que ha avanzado 1 y esa

es la realidad de lo que os decía del

fallo y el error donde al final vamos a

ir dando pasos

de hecho yo a lo largo de estos años en

acciones de marketing aplicadas a

distintas entidades es sacado una

métrica de éxito de cada 10 cosas que

hago

8 no me funcionan pero 2i y esas dos es

gracias a esos ocho intentos

bueno me gusta llamarlo fracaso es una

palabra fea no pero esos ocho intentos

que son los que te van marcando el

camino para saber dónde tienes que ir o

qué es lo que tienes que hacer no por lo

tanto lo que era ya no es y lo que es ya

no será esto es algo que es una total

realidad y realmente lo decían arduino e

con su teoría las especies no sobrevive

la especie que mejor se adapta perdona

ni la más inteligente sino la que mejor

se adapta el cambio no y con el permiso

de darwin yo le añadiría una una palabra

rápido porque dices y adaptado en siete

años

entonces la rapidez a día de hoy es un

factor de éxito en aquello que queremos

conseguir posicionar el tiempo

también tal y como ya sabéis en en el

mundo digital son se basa en código

binario 10 y 11 y más opciones para mí

la situación que tenemos es la misma no

y y soy muy radical o drástico en esto

pero es que soy un convencido de ello

dish rap o vídeos webkit donde quieres

estar y tienes que tomar la decisión y

si yo es preguntarse dónde queréis estar

estoy convencido que todos queréis estar

en la parte positiva no en big bad

pero realmente esto requiere ser

proactivo y hacer cosas no y alinea un

poco lo que comentaba antes muchas veces

decimos que estamos haciendo una cosa o

que queremos hacer una cosa pero

realmente nos está poniendo ni se está

creyendo en ello para conseguir esto de

la mejor manera y de la manera más más

eficaz posible no queréis raro en esta

imagen alguien sabía de decirme qué de

raro algo extraño

la señora bien que hace que tiene que

tiene de raro esa señora que está

haciendo

mirando con que con los ojos cada vez

pasa menos esto no vivimos mirando las

cosas a través de una pantalla

cierto o no no bien atrás y esto es

bueno o es malo porque esto da temas

sociológico y es otra cosa pero es una

realidad y nos pasa a todos vemos algo y

estamos grabando un vídeo

acumulamos vídeos en los móviles que nos

volvemos a ver nunca se nos llena la

memoria del móvil lo descargamos al

ordenador en un disco duro y se va

acumulando y con el paso del tiempo y en

perfecto pero fijaos en esta imagen

todas las personas tenemos personas de

diferentes edades

es decir diferentes generaciones de

generación z 1000 en yapeyú y boomers

diferentes nacionalidades pero todos

tienen algo en común y es que están

mirando a la misma cosa

el mismo punto están interesados en algo

sea lo que sea no lo sé pero hay uno de

ellos que mira con los ojos cada uno

percibe el momento de una manera

distinta por lo tanto la experiencia de

usuario personalizada es la clave para

atraer y retener a los ciudadanos

entendiendo por atracción y retención lo

que en función de vuestros objetivos

considerase pero esta personalización y

la sentir únicos es algo totalmente

fundamental pensar cómo os sentís cuando

vais a un sitio nos hacen sentir únicos

especiales ice un restaurante vice un

hotel

os sentís bien aunque sepáis que se está

haciendo a todo el mundo pero eso te

genera un recuerdo y pensar que los

recuerdos los generan las emociones

estamos sometidos al día miles de

impactos publicitarios internet radio

televisión todo lo que queráis de

cuantos os acordáis

casi ninguno al final lo que genera el

recuerdo es generar una emoción risa a

quería rabia odio miedo asco lo que sea

generar algún tipo de emoción

si yo pregunto qué estáis haciendo

cuando sucedió el fatal desastre del 11

de septiembre en nueva york a que todos

os acordáis con pelos y señales que

estamos haciendo en ese preciso pero en

cambio no nos acordamos que teníamos

hace tres días no tenemos que ponernos a

pensar

la diferencia básica es en ese impacto

por esto es clave que todas las acciones

de marketing comunicación que digamos si

queremos impactar a alguien se

personalicen para generar esa sensación

de que es únicamente para mí aunque

estemos hablando a una a una a una

mayoría no y a día de hoy la tecnología

lo permite

además de hecho fijaos que pensamos en

términos de egos system ego brad y yo yo

y yo juntos utilizáis de manera personal

a alguna red social por ejemplo facebook

podría levantar la mano prácticamente

toda la sala que hace en facebook ser

sinceros

publicar fotos cotillear oído por ahí

cotillear deporte nacional

decir por cotilla muy bien pero lo

importante para saber llegar al usuario

al ciudadano es entender por qué hace

las cosas la parte un poco más

sociológica no porque subir una foto o

porque la mayoría gente sube contenido a

facebook

cuál es el objetivo final de todo ello

dar envidia es decir lo reflejó con un

caso real

estás de vacaciones todos tus amigos y

compañeros no estás en un sitio

maravilloso en la playa sube una foto a

facebook tuvo en la playa y pones aquí

en la playa y no pones y tú no pero ha

infligido cierto o no

luego si llega ese día y públicas una

imagen lunes por la mañana te levantas v

su imagen y sólo una persona te da me

gusta cómo te sientes te fastidia al día

de hecho yo ahora subes algo y 150

personas gana me gusta que me dio un

subidón de adrenalina es cierto

por lo tanto jugando con estas esencias

al final es ser humano somos emocional

utilizamos la tecnología para generar

esas sensaciones en los usuarios

ecosystem yo yo y yo

esto es para vosotros la mejor fiesta de

vuestra vida

estoy seguro que esta imagen la habéis

visto más de una ocasión y la seguimos

viendo crees que lo están pasando bien

yo creo que sí yo creo que están

sufriendo lo están pasando bien

distintas maneras de percibir la

realidad de percibir el mundo no y uno

de los errores que cometemos muchas

veces no eso no lo hace nadie porque yo

y mi círculo no lo hace y muchas veces

te das cuenta de que al final todo se

está cumpliendo de micro nichos de

ciudadanos decir realmente cuando

queremos generar un real impacto tenemos

que trabajar en micro nichos pasados se

gustase intereses fijados

os cuento un caso

algunos fanáticos de la película

braveheart

imagínate que te gusta es un fanático de

predicar y te gustaría disfrazarte y

simular una batalla

si esto lo dices a tu gente alrededor

que va a tachar de loco y ésa no soy el

único en el mundo

hace unos meses descubrió un grupo en

facebook que se diga esto donde miles de

personas de todo el mundo se reúnen una

vez al año en tierras escocesas se

visten de escoceses y simulan la batalla

dejar esto puede sonar friki pero ese

concepto es llevarlo a micro nichos de

mercado que tengan intereses comunes

para que nosotros queremos para poder

impactar a esos usuarios y realmente la

clave de todo el mundo digital de todo

lo que hagamos con digitales

hipersegmentación si todo lo contrario a

lo que hace por comparar un poco la

televisión no os acordáis de esto no

cuando trabajábamos hace años pero no

hace tantos años no hubo un estudio

relativamente reciente en estados unidos

que era simpático entre los chicos más

jóvenes y cuando ellos trabajaban con un

documento y le daban ese botón para

guardar no sabían porque le daban ese

botón sabían que yo yendo ahí y guarda

el documento pero no sabían el padrón de

dónde viene todo esto

fijaos que esta pequeña cosa al final

condiciona todo el contexto de cada

persona por ahí todo lo que os comento

del tema de personalización no se habla

mucho del tema de generación y yo no yo

no creo en las generaciones este baby

baby boomers milenio generación z porque

creo que cada generación tiene que

parcelarse yo se supone se supone que

nació en el año 80 por lo que estoy

englobado dentro de los millennials al

borde pero milenia pero lo mismo

millennial de 37 años con millennial de

28 por lo tanto yo para compactar a los

millennials vuelvo a lo mismo

divide micro segmenta para llegar a cada

uno de esos esos tipos no y todos

conocéis esta empresa

yo decía antes quería contar un un caso

no de digo que alguna cosa pero hago lo

contrario hace cuatro meses tuve una

situación bastante incómoda con esta

empresa justamente aquí al lado donde

tenía que llegar una

en pamplona y por una mala gestión de

esta empresa iba con con daniel el

productor de video estoy grabando que

viene conmigo y casi nos hacen perder el

tren y no llegamos a la conferencia

bueno no voy a contar toda la historia

pero quizá a continuación de todo esto

digo voy a lanzar un tweet a ver qué

contesta no lanzó tweets para quejarme

lanzó tweet para ver la reacción de las

instituciones y antes de mostrarse el

tweet esta empresa presume de un proceso

de transformación digital podéis buscar

en google

eso es lo que parece renfe responde a la

estrategia de transformación digital e

innovación

vamos a ver la innovación el tweet era

increíble

la mala atención al cliente de renfe en

atocha casi perdemos entre el tren en

lugar de buscar una solución nos

generaron un problema

sabéis que twitter es muy poco visual y

bueno vamos a darle un punto visual y

añadir un logotipo de de renfe

modificado

efe digo bueno pero vamos a ver si

alguien me va a contestar a todo esto es

pero la respuesta y en los 30 minutos me

responde lo siguiente

buenos días juan sentimos las molestias

puedes poner una queja aquí un saludo

cómo se sentiría x que le da igual yo

entiendo que te da igual pero haz que no

te da igual que te ha pasado cetera no

por lo tanto vuelvo a lo mismo en el

centro debemos poner al ciudadano al

cliente es exactamente lo mismo si tú no

partes de ahí el resto de cosas por

mucho que digitaliza es una empresa a

nivel tecnológico

no vale absolutamente de nada estás

perdiendo fuerza en todo lo que haces no

pero hoy un paso más allá e iu y digo

bueno voy a aplicar para poner esta

queja

evidentemente estoy desde mi teléfono

móvil y cuando clico me lleva este

formulario que no está adaptado a

dispositivos móviles transformación

digital e innovación no campaña de

marketing llamada transformación digital

alrededor de de todo esto no por lo

tanto insisto que es muy importante esta

experiencia del usuario para generar esa

esa buena sensación no yo creo que lo

que estamos viviendo es esta etapa no

una crisis de unidad la crisis unidad no

es más que él

suma de dos palabras crisis más

oportunidad y ésta es una palabra que

evidentemente no no es mía es de alguien

realmente inteligente como es el señor

homer simpson y aprovechemos vale

aprovechamos la situación que estamos

viviendo de disrupción porque yo creo

que cuando se cierran nueve puertas se

abren 18

estoy convencido y creo que estamos

viviendo un momento por edades enormes a

todos los sentidos

hace 15 20 años no teníamos tantas

oportunidades que esto lleva a que

tenemos unos cronos género suelan por

otros lados

obvio nada nada es perfecto pero creo

que es algo que vamos a vivir una época

muy muy muy divertida no

fijaos que hace no tantos años en el

2005 cuando sucedía algo la gente

observaba no vemos ningún teléfono

bueno miento fijaos en esta esquina

inferior derecha un teléfono de esos de

primera generación

ahí está camuflado pero en ese momento

la gente estaba mirando cómo la señora

ante mayor no está mirando con con los

ojos

la siguiente imagen toda la conocéis

porque dio la vuelta al mundo de hace

sólo cuatro años donde la gente ya está

documentando absolutamente todo para que

no lo sé pero estamos documentando todo

con nuestros teléfonos móviles

mi pregunta para vosotros estamos en

usuarios ciudadana está ahora mismo en

este punto sigue en este mismo punto o

no o hacia dónde vamos

la realidad es que no estamos en este

punto estamos en una situación de

inversión

esta es una foto real de la última

campaña de hillary clinton donde podéis

ver a un montón de público dándole la

espalda a la candidata para tomarse un

self y con ella

[Música]

se puede interpretar de mil maneras pero

la realidad es que una audiencia que es

un público en este caso bastante joven

lo que busca es estar dentro de la

fotografía

obviamente la candidata política no está

prestando atención pero cada uno de

manera individual se siente que está ahí

dentro es muy importante

insisto entender todo esto para

conseguir que cuando hagamos acciones

realmente impacten a los distintos

públicos a los 500 ciudadanos a los que

queremos llegar con estos micro nichos

que os decía porque no podemos impactar

igual la gente 18 que de 30 que de que

de 60 años no se muestra esta imagen que

se llena la cabeza

[Música]

qué opinas de esto para mí una de las

mayores de irrupciones que van a llegar

bitcoin inscripto monedas no voy a

mencionar muy por encima pero porque soy

un convencido que es una de las más

grandes de irrupciones que van a llegar

alguien está de acuerdo conmigo donde de

momento no está regulado pero hace

cuatro días leí que una entidad

jiang yu que ya ha sacado la primera

tarjeta de débito que puedes pagar con

cristo monedas y sacar dinero en cajeros

a través de ellas hace cuatro días no

hay muchas cripta monedas

simplemente sólo viendo en los últimos

seis meses la evolución del bitcoin que

es la principal moneda a superar llegó a

superar los 7.000 dólares no pero esto

es algo que es una realidad mucho más

cercana y que creo que es algo que

tenemos que tener en mente porque va a

influir en todas las decisiones que

tomemos no pero lo que quiero es que

respondáis os hagáis varias preguntas

respondamos a las siguientes preguntas

lo primero dónde vais a estar en cinco

años cinco años es un período grande de

tiempo pero pasa rápido a cambiar

nuestra vida en los últimos cinco años

no tener la sensación de que cada cinco

años que pasan las cosas que pasan más

rápido en esos cinco en sus ciclos de

cinco años

no sé si me explico bien y ya lleva más

rápido iba a llegar un momento que no

sabemos a qué velocidad para baile

esto no pero por eso creo que es

importante esto vale donde vamos a estar

donde estará tu organización tu

organismo tu institución está en el

mismo sitio donde está ahora

y recuerdo a una proyección a cinco años

porque lo que esté sucediendo dependerá

de lo que empecéis hacer hoy no lo que

empecemos a hacer en cinco años porque

la mayoría de las acciones tienen un

carácter más bien largo plazo y sta

decirnos algo que tiene un retorno un

impacto inmediato

sabes cómo tomar ventaja respecto a tu

competencia vale porque la competencia

lo que se considere en cada uno de los

casos competencia

tenéis claro cómo se mueve este nuevo

mundo es más difícil no es algo que

aprendemos sobre la marcha

dónde está el ciudadano en cinco años

estará en el mismo sitio donde está

ahora

y aún más importante quién será su nuevo

ciudadano es decir ciudadanos que a día

de hoy por su edad no tienen impacto o

no pueden votar lo que lo que queremos

conseguir ese momento pero que en tres

cuatro o cinco años si lo van a hacer

y recordemos tiene una mentalidad de una

manera de pensar totalmente distinta y

si queremos realmente tener impacto

tenemos que ver cómo llegar a ellos por

lo que lo importante es que respondáis

que estáis haciendo hoy para dar

respuesta a estas preguntas como cómo

pregunta un poco retórica para cada uno

y qué estoy haciendo que estamos

haciendo institución para dar respuesta

a todo esto si no estamos haciendo mucho

o nada no pasa nada pero seamos sensatos

y no vale que podemos empezar a hacer

hoy para acercarnos hacia dónde queremos

dirigirnos no y cuando tenemos claro

hacia dónde queremos dirigirnos qué es

lo que hay que hacer antes de actuar

si queréis tener éxito en algo que haría

es lo primero que haría is planificar

vale pero así porque si me pongo

planificar preguntar objetivo analizar a

quién tiene éxito y copiarle esto es así

es decir si tú quieres montar un

marketplace quienes el marketplace más

famoso del mundo amazon a quien copiaría

cogería amazon y lo copiaría hilo

captaría mi contexto o el concepto lo

adoptarían industria del sector por lo

que creo es que es muy importante

analizar qué es lo que está más cercana

vosotros sea público o no público

empresarial da lo mismo y como que tenga

éxito y copiar le inspira copiar suena

mal pero para mí es inspirarse lo

realmente copiar es inspirarse en todo

ello no imaginamos que alguien a su vida

de éste no vale

imaginaos que vaya a subir al everest

ahí lo estamos viendo es fácil ahí está

el camino te dicen vete por aquí tú

sigue todo recto que no día llegas

cuantos os atrevéis a ir solos no porque

cuál es la probabilidad en un 90,1 el

99,9 por ciento de qué va a suceder si

sube sólo te mueres que no vas a llegar

tienes una mínima probabilidad superior

o inferior a que te toque la lotería que

llegues no por lo que teniendo en cuenta

que puedas llegar hasta los últimos

1.500 metros que la llamada zona de la

muerte que es la zona más complicada en

esa zona

vas a morir no siento la imagen pero son

cadáveres reales en más de 200 cadáveres

repartidos a lo largo de deberes por lo

tanto qué es lo que necesitas para

llegar al everest alguien que lo haya

conseguido y que tenga experiencia en su

vida a ello subirían más tranquilo con

el cristiano aumentaría sus

posibilidades de éxito es exactamente lo

mismo si quieres conseguir algo a nivel

digital no digital

buscaré ser para con experiencia que

haya conseguido esas cosas y que os

ayude a trazar el camino

por qué digo esto porque concretamente y

esto se da mucho en el ámbito digital

normalmente se tiende a rodearnos de

personas que a lo mejor no tienen toda

la experiencia del mundo por distintas

razones presupuestarias o lo que sea y

es uno de los mayores errores que se

cometen por ejemplo muchas instituciones

empresas alguien hace un curso de

community manager de dos meses

dos meses y le ponen a manejar el social

media y las redes sociales

esto se ve mucho queréis que es una

decisión correcta

no porque realmente es un arma de doble

filo

imaginaos que tenéis 10.000 euros para

invertir yo acabo de hacer un curso para

invertir en bolsa de un mes y medio

online

me dejaré nuestro dinero para que lo

invierta qué es lo que va a pasar con

una probabilidad elevada y sima que lo

vais a perder

esto es exactamente lo mismo insistió

mucho en ellos y no rodé ice y esto pasa

en todas las facetas en todas las

profesiones rodeados de gente buena que

os ayude a trazar ese camino y ejecutar

adecuadamente ese camino para conseguir

los resultados que estáis buscando no

tendencias para el 2014 y medio cuando

se equivoca de año no hace cuatro años

estaba aquí en este mismo escenario

invitado también por el ayuntamiento de

madrid

hablando de eso sí admite marketing

digital aplicada al sector público y en

ese año esta forma de los schlecks que

puse hace cuatro años no

según la revista forbes cual eran las

tendencias para el año 2014 y quiero

sacar 3 y que veamos cuáles se han

cumplido y cuáles no

la primera era la inversión en social

media pasa de ser un lujo a ser una

necesidad se ha cumplido o no tenéis que

tener presencia en redes sociales es una

necesidad totalmente en sólo cuatro años

la siguiente

google+ era más importante y cuando

muestre la siguiente gráfica

fijaos el corte se supone que en febrero

de 2016

google+ iba a llegar a la altura de

facebook y para finales de 2016 y va a

superar a usuarios en facebook

obviamente esto se ha dado la vuelta

entera y no ha sucedido y otra de las

últimas tendencias es las redes sociales

debido imagen ganarán protagonismo se ha

cumplido y se está cumpliendo con más

fuerza ahora con mucha más fuerza que

otras tendencias dos que van importantes

pero realmente fijaos que para sacar

ventaja y tomar o sacar la mayor

rentabilidad pero el mayor beneficio de

lo que hacemos

debemos nada a adelantarnos a los

cambios quiero decir quién crees que

será cara más beneficios de estas redes

sociales de imágenes y vídeos que empezó

hace cuatro años a quien está empezando

y quien empezó hace cuatro años y que

empezó hace cuatro años nuevamente probó

otras ocho cosas que no le funcionaron

pero de esas 10 2 una de ellas está que

funcionó

esa es la idea siempre intentar

adelantarnos a todo ello sabiendo que

hay cosas que no nos van a que no nos

van a funcionar no

la presentación es más larga siempre

llevo presentaciones más largas pero lo

que quiero es no me importa porque os la

voy a hacer llegar en entera pero quería

mostrar

hay que perdonar porque no me deja pasar

del agua para empezar en principio

alguna pregunta me voy pasando alguna

duda algo que no haya quedado claro el

por qué queréis comentarme no hay dudas

volviendo a igual sin importar cuál es

nuestro objetivo de éxito

cuál sería fíjate que lo que os

comentaba

evidentemente es una charla más genérica

pero los que comentaban la esencia la

esencia es exactamente la misma

un cliente y un ciudadano para mí es

exactamente lo mismo es cierto yo

trabajo más con empresa privada pero

trabajó con trabajo con políticos y

empresa por empresa pública también y la

estrategia la esencia es exactamente la

misma

tú quieres el bienestar del ciudadano al

final quieres que esté contento que te

compre lo que está comprando nada

físicamente creo que entiendo

[Música]

realmente quizá no ha explicado bien la

parte del everest me referí a un poco

más a desde el punto de vista interno en

rodearse de gente que haya subido al

everest como concepto como metáfora

decir que ya ha recorrido ya ese camino

para que os ayude a recorrerlo

pero si yo tuviese que trazar esa es la

estrategia que está buscando en el

centro estamos de acuerdo en que ponemos

al ciudadano

a partir de ahí que queremos decir que

porque contento es un término relativo

como bien dices vemos que ese ciudadano

en concreto de ese micro nichos de

segmento de edad esté más contento

necesitamos darle esto es esto y esto y

abad y las acciones

obviamente entiendo que a cada uno aquí

tendrá objetivos distintos en función de

la mentalmente no hay una fórmula común

o no hay una estrategia o una ecuación

mejor dicho que podamos decir haz esto

esto esto esto y te funcionará no la hay

no hay

al final lo apliquen lo esencial de esto

es entender la escena global de cómo

funciona todo es más allá del sector y

la industria

a partir de ahí buscar qué es lo que

quieres conseguir que necesitas y buscar

ejemplos que aunque no sean de tu sector

hayan conseguido o están consiguiendo

eso porque al final tener en cuenta que

son personas lo que hay detrás es

exactamente lo mismo y ver cómo llegar a

impactar a todo eso no sé si me ha

explicado bien sé que son son ejemplo

distinto por lo que os quiero transmitir

es que realmente creo que muchas veces

tenemos que mirar en otras cosas donde

realmente ves a coger ideas ideas muy

buenas a todo eso

los coches eléctricos

yo creo que van a crecer muchísimo por

muchísimas razones decir obviamente

nivel a nivel de temas ecológicos e

empresas como tesla y otras empresas

peruanas la justamente esta noche está

presentando su un un camión eléctrico

creo que va a haber un crecimiento

brutal las principales marcas están

sacando ya se está viendo que que no efe

que hay coches eléctricos con mucha

potencia y que pueden tener un largo

kilometraje por lo tanto creo que la

tecnología tiene que desarrollarse pero

vamos yo no tengo ninguna duda que

coches motos vehículos eléctricos van a

tener un fuerte tirón pero por error

[Música]

[Música]

le voy a proponer una cosa y hace meses

parece bien voy a parar aquí la

conferencia y lo que quiero es que con

vuestra ayuda me vaya diciendo que es lo

que necesitáis objetivos y os voy

diciendo como creo que se puede

reconducir creo que va a ser mucho más

provechoso

en ese sentido porque la parte de cónsul

y toda la parte equivalente de

couchsurfing me parece una de las

fuentes fundamentales que si os parece

bien lo hacemos así me váis preguntando

cosas sigo intentando reorientar hacia

vuestros casos concretos lo que queréis

yo no vale perfecto pero nada más

[Música]

sólo un medio para mirar la la la de

nuestra palabra

la equivalencia radica en la manera de

percibir las cosas

sé que él el impacto que puede tener

desde una institución pública o no a una

institución privada es distinto pero al

final para mí la manera de llegar al

usuario

y yo os hablo en base a mi experiencia y

él trabajan tema público y el tema

privado

la esencia es la misma a nivel de

excelencia

otra cosa es que luego las estrategias

que tengamos que trazar por distintos

temas que pueden ser regulatorios de

cumpleaños lo que sea

también pero para mí yo lo de la esencia

de cómo impacta en una persona no para

el genio que sea estar satisfecho no

estás lo que sea

dependiendo los objetivos cada uno pero

para mí la esencia es la misma no sé si

alguien está bueno conmigo o no vale

pero al final lo bueno es que haya

diversidad de opiniones en todo esto no

y al final

como digo yo lo que se trata aquí es mi

experiencia puede que llegue otra

persona yo digo otra cosa en mis 17 años

de experiencia yo lo he visto así o por

lo menos los casos que toca no ha sido

así

adelantó que tampoco tengo respuesta

para comprar

[Música]

la paz es también parte de él

los mercados objetivos pero la felicidad

no es algo que esté mal

[Música]

me encanta que me diga qué quiere que

haga esa reflexión porque estoy

totalmente de acuerdo contigo

de hecho los descuentos y comentado

micronichos porque realmente cómo dices

cuando vamos a una residencia de 3ª de

de personas mayores no es igual que

cuando vas a un público de 18 años

por eso la clave y el lazo un poco con

la pregunta que qué me hacías un poco de

qué es lo que debemos hacer esa

estrategia

yo lo primero que diría es dividir a la

ciudadanía en muchos micro nichos con

objetivos independientes

gge

For more infomation >> MARKETING, Transformación DIGITAL e INNOVACIÓN en POLÍTICA | Conferencia (Madrid) - Duration: 43:01.

-------------------------------------------

2018-02-19 Digital Citizenship Meetings @ Poitiers - Duration: 9:27.

Hello, people in Poitiers!

I'm very happy to be here, virtually, to share with you some thoughts around our work in

Taiwan.

How do you use technology to improve citizens' lives?

Tell us about your role or organisation.

My role in the cabinet is the Digital Minister.

I am in charge of the Public Digital Innovation Space, a digital service at the national level.

We are automating away a lot of those chores that the public servants are doing in order

to make large-scale participation possible.

I'm a radically transparent digital minister.

By that I mean that journalists, lobbyists, and everybody else gets to ask me questions,

but only publicly.

If I get questions from a private email, I will ask if it's OK to give my answers publicly.

If not, I just give them links to what my previous statements are.

This applies not just to the lobbyists and journalists, but also internal meetings.

For all of the hundreds of internal meetings that I have had since I became digital minister,

everything was transcribed.

There are written records for everything everybody said during meetings, which are published.

The effect of this is very surprising.

The bureaucrats actually become very innovative and risk-taking, and propose some very good

ideas under this condition.

That's because previously, before I introduced this kind of radical transparency, they would

get the blame if things go wrong, and the minister would get the credit if things go

right.

Now, with this completely accountable record, if things go right, they get the credit, because

their name is on the transcript.

What has been the most exciting thing that you worked on in 2017?

Every Wednesday I work outside of the administration in a local Social Innovation Lab here in Taipei.

My office hours are 10 am to 10 pm.

Anyone can come to me and say, "We're solving a local SDG issue.

We're running into this regulation problem."

Within a week, because everything is transcribed, they will receive a written response from

any ministry that is related to their cause to try to solve the problem.

It's easier for the ministers to work with social enterprises and NGOs because their

missions are aligned with the government in order to solve social issues.

It's much harder for any purely for-profit company to get treatment like this.

I also tour every other Tuesday to all the four different regional offices in Taiwan

to have a high bandwidth connection to the Taipei Social Innovation Lab.

We're also setting up 360 and VR livestreaming.

All the eight ministres related to social enterprise are sitting like this in a Taipei

office while it's connected to the four different regional cities.

The different regional cities' social enterprises, the innovators, gather around me.

It's just me that travels.

Everybody else remains in Taipei, but we still have good video conference and transcription

that makes it very easy to see the local problems being surfaced and being resolved in a very

quick fashion, because all the related eight or nine ministries are there.

Once the people solve it, the other unrelated ministries also understand, "OK, so this

problem is to be resolved in this kind of way."

What tool or technique particularly interests you for 2018?

We are now actively experimenting using AI as co-facilitators in collaborative meetings.

It is our priority to support all people in participating fully and freely.

In 2017, we have utilised AI to provide full remote participation for large groups of participants,

and we are now taking the platform to the next level by bringing participants into a

shared reality environment, complete with real-time captioning and an immersive environment.

In 2018, we look forward to welcome people with different learning inclinations to participate

and contribute freely in the ways they are most comfortable.

We believe that by using technology creatively, humanity can facilitate deep and fair conversations,

form collective consensus, and deliver solutions we can all live with.

If you were to share one piece of advice that you learned in 2017, what would it be?

On rebuilding trust among people, there is every reason for citizens to mistrust the

government.

I think it's mostly not because the government has done anything wrong, but because of social

media and a new generation of digital technologies that makes the civil society much closer to

each other.

Because trust is bidirectional, if the public service is willing to trust people first,

then eventually they will trust back, because that's just how human nature works.

It doesn't work the other way around.

We cannot say, "We should do nothing and have the citizens trust us."

That would be fascism.

I think what we really need is to trust the public conditionlessly.

To do so, civil servants can also use the same kind of social technologies to build

solidarity across ministries, in the administration itself, and basically cultivate a digitised

solidarity, to demand the national government to offer working conditions that doesn't

treat them as machines or paper-pushers, but actually improve the workforce.

Once civil servants adopt this attitude, they will be seen as authentic allies in this project

to make everybody trust each other more, not as faceless people serving in the civil service.

What was the greatest challenge that you overcame in 2017?

We had a e-petition platform as a way for people to participate.

It was like the "We the People" platform in the US.

It did not receive much attention, because for cross-ministry issues, people would get

those very blank, very bureaucratic answers that don't really solve their problems,

but just explains why they can't do much about it.

After I became the digital minister, we asked each ministry to send a team, at least one

person, to serve as a participation officer.

We assembled this virtual team of 50 people online using Rocket.Chat and other tools for

online engagement.

Now, in Taiwan, when people start a petition, they know that instead of receiving just a

dutiful response, they will actually get to meet with all the relevant ministries in Taipei.

Or we will travel to those rural areas and islands if they are petitioning for local

development.

We solved a lot of very interesting problems like this, such as re-designing our tax-filing

experience together with petitioners without exposing any public servant to risk.

We relieved their fear, uncertainty, and doubt around civic participation.

What book did you read in 2017 that most interested or inspired you?

Philosopher Martha Nussbaum's book, "Anger and Forgiveness", was instrumental in shaping

my understanding of the ongoing transitional justice process that people in Taiwan are

going through.

Who inspired you in 2017, and why?

I'm inspired by the participants at Personal Democracy Forum in New York City, as they

converged on this inspirational consensus statement on the AI-faciliated online conversation

pol.is in real time during my talk: "We need to listen to people with opposing views

— to find the values we share."

For more infomation >> 2018-02-19 Digital Citizenship Meetings @ Poitiers - Duration: 9:27.

-------------------------------------------

Digital Tools - Duration: 2:53.

Hello, my name is Christine Dobrowolski and I teach at the College of the Redwoods.

I've been teaching online for twelve years and it's been a journey, a learning experience

for me, as well as my students.

I created my first online class when I moved to Tahoe.

I moved here because I am passionate about the outdoors.

I feel connected and excited when I am actively participating.

This is the same for our students in our classrooms, they need to be connected, engaged, actively

involved in their learning, and digital tools help create this experience.

Digital tools help us create a strong instructor presence in the classroom and this allows

students to feel more connected to their instructor and to the course.

I like using the Canvas media tool to create weekly video announcements.

Camtasia is an affordable, easy-to-use video program that has allowed me to create hundreds

of videos for my students, and they are all available on YouTube.

The tone of a voice and body language are important elements in communication and digital

tools allow us to bring these elements to the virtual learning environment.

VoiceThread is an incredible tool for discussions and collaboration, but I have found it invaluable

for delivering course content.

I have created a series of narrated slides.

Students can engage with the material if they want, or they can just view the material if

they don't.

This gives them options.

My new favorite program is SoftChalk.

SoftChalk allows me to chunk the material into manageable segments, embed videos that

reinforce the content presented and include activities that enhance student engagement.

This could be a story board, or just some rollover tabs.

This program also allows me to include quizzes to help students self-assess.

This software gives the students a more interactive experience.

There are so many online tools that allow students to create original work.

I've found ToonDoo and Pixton easy-to-use for cartoon creation.

Presentations can be created using Prezi or Pow Toons.

Students can create infographics using Piktochart and websites using Weebly.

Digital technologies help instructors define a presence in the classroom, connect with

students, create engaging courses, and challenge students to do higher-level thinking.

And, they're fun!

For more infomation >> Digital Tools - Duration: 2:53.

-------------------------------------------

Google Analytics - Control R from Platypus Digital - Duration: 38:53.

Hi everyone and welcome to Platypus Digital's webinar.

Today we're going to talk about Google Analytics.

I'm just going to dive straight into it.

Measurement is key in all digital activities, so knowing the basics of Google Analytics

and web analytics platforms is really important for anyone doing anything digital.

What we're going to cover today,

we only have half an hour,

so this is going to be an overview of the absolute fundamentals of Google Analytics

with some signposting at the end to some more details and useful resources for you to look at.

Some of you in our survey asked us to look at things like dashboards, I'll do an overview of that today, but

we're not going to have time to go into that in depth,

but we will show you some other resources that you can look at.

There will be time for questions at the end, too.

If you want to just type them in the box as we go along and we will have 15 minutes for questions at the end

Why analytics?

Having analytics in place is hugely important for any business, whether you're a charity or not.

Analytics platforms like Google Analytics allow you to see data

about your website visitors

and at the most basic level you can see who's visiting your website, where they're coming from and what they're doing on your website.

So in summary,

analytics allow you to know whether your digital marketing efforts are effective.

Know which digital channels are performing the best.

You can look at trends over time, get support to insights as well and

and maybe most importantly identify areas for improvement.

Google Analytics is the most widely used web analytics platform for charities,

it's free and pretty easy to use once you're set up with it and you know your way around.

There are other web analytics platforms out there, but this webinar will focus on Google Analytics.

The first thing to note with Google Analytics is that it is never 100% accurate.

You might ask why, there's a few reasons.

Cookies have to be accepted or people might be in incognito mode or be blocking cookies

or have a firewall that are blocking cookies, so that's one reason why Google Analytics won't collect data.

Another reason is, it might be the same device with a different user.

By that I mean, I might log on to a public computer in the library and then I

might visit your website, and then someone else might come along to that same computer and visit your website from that computer.

That is two different people, but Google Analytics doesn't know that it's two different people.

It works the other way around as well,

so it can be the same user on a different device.

I might visit your website today on my laptop and then later on my way home

I might look at it again from my iPhone and Google

doesn't always know

whether that's one person.

And the other way is with sampling and Time Lag.

Google Analytics sometimes samples data

and it's not always completely real-time up-to-date.

There are some real-time statistics that you can get, but it's safer to assume that there's a 24-hour Time Lag with Google Analytics.

Another reason, which is a little bit more technical, is that Google Analytics relies on JavaScript.

If that's not enabled then Google Analytics won't collect any data.

What can we actually learn from looking at Google Analytics?

We'll take a look at the platform itself in a minute, but first,

it's really important to understand the basics of what we can look at and where to find that.

The platform itself is split into tabs,

which there's a screenshot of here.

The ones we're going to look at today mainly are audience, acquisition and behavior.

And

put simply, audience is

looking at who is visiting your website, so you can see things like demographics,

geography, interests, and what devices people are using.

Acquisition is

where people are coming from, or how are they getting to your website.

They might have clicked a link from a Facebook post or been referred from another website.

Behaviour, and I've put conversions in here too because it's kind of related, is what people are actually doing on your website.

Which pages are they visiting, how long are they spending looking at them.

So remembering this who, where, what analogy can kind of help you

when you're first looking at Google Analytics for where to find certain

pieces of information.

If you're looking for

things about who what devices people are using, then you're going to look at your audience tab.

So let's dive straight into it.

Just gonna pause a minute while I get Analytics up.

I'm using

Google's sort of demo Analytics account here, it's the Google Merchandise Store

and that's available to anyone, so if you want to have a play with Google Analytics, you can use this.

When you log in, you land on this home tab

that just gives you a summary of some of the information that Google thinks is appropriate.

The first thing to look at, I'm just going to click into the first tab audience here,

and I'm going to go to overview.

The first thing, and I'm always forgetting to do this, is to check the date range.

Just make sure that you're looking at the date range that you want to be looking at for whatever data

you're trying to get.

I'm just going to leave it as it is, but just to note, that

there's an option here to compare to a previous period as well so you can set

whichever period you want and then compare that to the period before that

and you can also enter a custom

comparison period.

There you go.

So now you can see the two pieces of data for the two periods.

I'm just going to turn that off for now.

So that it's simpler.

The audience section, there's a lot of information in here and all of it is as useful as other bits of data and

The overview tab shows you, again, basic information.

There's an overview tab on each of these different sections,

so you can see basic information about your users, new and returning visitors,

number of new

sessions and page views here. You can also see things like bounce rate, and how long people are spending.

But the real insights come from these sort of deeper tabs.

The ones I'm going to look at now are

geography, this one can be a really useful one.

So we just open that up and click location

That will show us basically a map of the world

Here we go, so on this website a lot of people are coming from America and it's sort of color-coded so you can see

where most users are coming from.

If you scroll down you can see a breakdown of all the countries and various metrics for each of those countries.

I'm just going to click into United Kingdom now

so we can just see United Kingdom data and

that shows us a map of the UK, and then it's broken down by country.

But that's not necessarily very useful, so you might want to look at cities.

So we can click here.

That then breaks it down by cities, so you can see here that most people coming to this website are in London.

This can really help you know where your visitors are coming from so it can inform other activities that you're doing.

The other most useful section in here is mobile.

This will tell you what devices people are actually using when they're visiting your website.

You can see here a basic breakdown on the overview of desktop, mobile and tablet.

That's really useful information to see.

But you can also go a little bit deeper than that and look at specifically what devices are the most popular on your website.

Here we can see iPhone is the top one for this one, followed by iPads.

That can be really useful for knowing

what devices you should be testing your website on and checking that your user experiences are all working on those top devices.

There are other, as you can see, in other pieces of data here that you can look at

demographics and interests, and things like that and that, we would recommend not to look at those too much because

not all the data is as accurate as it can be.

Google only knows what it knows, it doesn't know everything about people.

It may be interesting to look at, but probably best not to base any decisions on those ones.

The next tab is

acquisition tab, so if you remember that's where people are coming from or how they're getting to your website.

Again, there's an overview here.

You can see a breakdown of all of the different

channels that people are coming from and various other things, but again the real insights come when you go a little bit deeper.

I'm just going to go into All Traffic and Channels.

You can see a breakdown of all of the different sources here.

Actually they're mediums, that's wrong.

I would explain a difference between source and medium in a moment.

You can see the top one here is organic search.

So that's people searching on Google, followed by direct,

that's people coming directly to the URL, typing it into their browser.

Referrals, that refers to other websites, so I might have linked from

another website that's linked here.

Social, is your social media.

Display is display advertising, paid search is your usually your Google ads, but also can be Facebook ads as well depending

how you track that.

I really like Source Medium. I think it's one of the most useful things you can look at in Google Analytics

I've just clicked that on the left there.

You can see all of the metrics broken down by the different source and mediums.

The source here is Google.

That is basically the specific place that someone came from and the medium is the more general Channel, so organic.

You can see here, you can also have Google as the

source and

CPC, which means cost per click, that's your paid advertising and as the medium.

That could also work that could also say Facebook CPC

There are also other various things you can look at in this section.

We're going to a little bit more detail later.

But just to note you can look at your, if you've got an adwords account connected,

you can see data within here.

Search console, that's basically all of your organic search traffic coming from Google.

Within here you can look at

queries, so that's what people are actually typing in to get to your website.

That can be really useful to inform what people actually

searching for and what's bringing them in. Whether you could maybe create some more content or adapt content for that.

You can also see landing pages and other things like that in here.

Just going back to source medium.

Again.

I'll cover this in a bit more detail and there are some links to it for you to do this later.

Your source medium,

you can actually tell Google what to put in there by using UTM tagging. That basically adds

parameters on to the end of your URLs,

which tells Google Analytics to collect that data, and show you where people are coming from.

If we've got time at the end, I will cover that in a little bit more detail.

Now looking at the behavior tab.

I really like this one, this is my favorite tab in Google Analytics.

When I was working in house in charities, this is where I spent most of my time looking at Google Analytics.

I'm going to go to Site Content and all pages here.

Here we can see, at the most basic overview of this , it's sorted by page views.

That's the number of times each page, this page, has been viewed, so the home page has been loaded

twenty thousand nine hundred and seventy six times, and it automatically

sorts it by that.

Just to note on all of these and in the previous sections

we've looked at we can actually sort these, if I wanted to see the lowest page views I could do that.

There you go.

One thing to note as well is

page views versus unique page views.

Page views is just the total number unique ones is

talking about individual users or sessions that are loading that page, so that's always going to be lower than your page views.

I'm just going to click on to the home page now, and show you how to add secondary dimensions.

Just click here

and basically,

let's say I want to know where people are coming from to land on my home page.

I'm going to select source medium under acquisition.

What that will do is that it will add a second dimension which is basically a description

and then it will show me all of the metrics for those dimensions broken down.

Here I can see from my homepage, people coming there mainly through organic search

but also some people are coming directly and about the same amount are coming through my Google ads

and then there's a few others here that you can see so referrals from YouTube and other

partner websites.

You can also, this is really useful to look at, which sources are actually giving you the best engagement.

You might want to look at

the average time spent on the page. You can see here that people coming directly to the website are spending much more time

than people coming organically.

So that suggests that these people know they want to go to this we bsite

and they're engaged with it and spending more time on it.

Equally that could mean other things, that could mean people are struggling to find what they're looking for.

So it's just applying a little bit of common sense to these things.

You can also see the bounce rate,

that could be a really useful one when you're looking at campaign landing pages.

Generally you'll see higher bounce rates through things like Facebook Ads

and l ower ones through organic search and that's definitely reflected here, so that's quite low there.

And again I can sort by.

That's the exit rate, so I can sort by the bounce rate here.

A lot of them are going to have a 100%

so I'm just going to turn that the other way round.

And our lowest bounce rate,

there's a lot of zeros so you may have to do a little bit of filtering here and searching.

Just to note you can also type

things in this box,

which makes it really easy to find things.

We can also see landing pages here, as I just mentioned.

So again you could

find your top landing pages and see where people are coming from.

There's all sort of things you can learn, I can't cover them all

In this half hour.

The next thing to look at is site search.

I think this is really interesting.

If you've got an internal search on your website,

which is basically searching the content just on your website,

you can actually see what people are looking for.

This can be really useful

to identify

content gaps or most sought after pages or maybe

learn which pages people are maybe struggling to find, that you should be putting directly on your homepage or

making easier to find.

You can look here at the search terms people are using and

just general usage statistics.

Again, I won't go into too much detail here, but and that's worth having a look if you're interested.

Events, is another really useful thing and it allows us to track additional things

that Google Analytics doesn't track by itself.

Things like scrolling through a carousel on your home page,

downloading a document.

You can actually set these up, you have to set them up yourself

and and your developers, web developers can help you with that.

So events are basically made up of categories, actions and labels.

This site is obviously an e-commerce site so most of their events are going to be based around that.

If I click into event actions.

I can see that most of these are going to be based around adding things to your cart checking on a product,

removing things from the cart etc.

And your label, that could be whatever you want it to be, but here,

what makes the most sense in this context is the actual product names.

So that can give you some really useful insights into what people are actually doing on your site.

For charities, these are mostly going to be document downloads and

things like that are just going to tell you more about what people are doing.

So that is events.

I'm now going to just go directly onto the conversions tab.

For anyone who's really new to digital, a conversion is basically

something that you want people to do on your website usually.

This is a really important tab.

The most common way to track conversions is through goals.

I'm just going to go into the overview of the goals here.

Here you can see, you need to set up goals yourself as well.

Again, I'm not going to go into how to do that today,

but and if you've got questions at the end we can maybe have a look at that.

Here we can see all of the goals that are set up on this website and this analytics account

and again, they're very e-commerce focused.

For a charity this is going to be probably around donating.

So you'll probably have some donation goals set up.

I'm just gonna have a look at this one and that basically shows me how many

times that goal has been achieved and

other information about it, conversion rates and things like that.

The thing to know about goals is that you have a maximum of twenty, if you're using the standard Google Analytics package.

Yeah, you do have a limit on how many you can use.

It's good to just bear that in mind especially if lots of different teams are using analytics.

The other thing to know about them is that they can't look

retrospectively, so if I was to set up a new goal today, it won't be able to look at any historical data,

it will only look at data going forward from now.

The best way to set up a goal

for a donation, for instance, is to have a thank you page that people get redirected to once they've successfully donated.

Not all websites have the ability to do this, but if you are, if you do have the ability,

this is the best way to set up goals.

You then create a URL goal and then it will count a goal every time someone hits that thank you page.

Here they've done it as order completed, which is basically the equivalent for an e-commerce store.

You can also set up goals using events,

which I won't go into now.

But that just is another way that you can do that and there are other various ways as well, but goals and events,

URL goals and events are the most common way for charities.

There's other sections in here e-commerce tracking is really important

for your donation tracking.

And there's very various other more advanced things in here which I won't go into now.

One really useful things about Google Analytics, which you can apply across the whole whatever tab you're looking at, is segments

These are basically filters, so you can filter

so you're only looking at specific groups of users on your website.

There are presets or you can build your own ones.

Here I could just go add a segment and there's all of these ones which are preset or that somebody has created.

If I wanted to create a new one and I just go new segment

and then let's say I want to see only people who are coming

via

CPC on Facebook.

I just call that Facebook CPC and save it.

There we go, so now, I'm just looking at people who have come in from Facebook CPC.

Obviously there's nobody on here because they are Google they're probably not doing Facebook Ads.

But you can compare different segments and you can just remove them and it will go back to all users.

Segments are really good because when you're looking at

dimensions, you can only add one secondary dimension on to, say when we're in the Behavior or Pages tab.

In any of these I can only add one secondary dimension.

What segments allow me to do is actually

get a little bit more granular and a little bit more detailed in what I'm looking at.

That is segments and again, there's so much more about them that I could say

but we don't have time today.

The final thing that I want to look at today is dashboards and that's within the

customization tab you can do reports and other things, and I'm just going to look at dashboards.

Dashboards are a really good way of

capturing data in a really visual way and in a really easy to understand way.

So you don't have to spend hours looking through Google Analytics,

you can actually just have a dashboard and just look at it whenever you want to.

Here are some ones that have been set up within this account

I'm just going to go into the e-commerce one to show you an example.

Here we can see the overall e-commerce conversion rate, how many

transactions they've been and other really useful things that they want to know at the touch of a button.

You can create these quite easily.

Again, I don't have time to show you how but it's really simple,

just create, I always select blank canvas,

create dashboard and then you basically add widgets.

Which are made up of dimensions and metrics and you can have all of these different types here.

You can also add segments to dashboards.

So again, if you've got a generic campaign dashboard

and you want to look at it for a new campaign, you can just change the segment to be looking at the campaign

that you're running and that you want to look at.

Going back to our

slides, just to recap.

Google Analytics is really great for learning about your website users who, where and what are they doing on your website.

You can stay up to speed on how well your digital activities are going,

you can find out what's working well, and not so well in your site and

critically identify areas for improvement.

Here are some useful things.

I talked about UTM tagging earlier,

sort of went over that very quickly, but the Google's URL campaign builder

is really useful for easily creating tagged URLs to help with your tracking.

We really like Avinash Kaushik

blog and he's,

he works at Google, and he's always got some really interesting insights, so check that out and

he's also written a book called

Web Analytics 2.0.

Again, really good read if you're really interested in analytics.

So homework, this is optional.

If you want to go and put into practice what you've heard today,

have a go at this.

Try looking at the last month in Google Analytics.

What was your most visited page (apart from the home page)?

what was the most commonly used device?

Which source had the lowest bounce rate?

And if you're feeling really brave,

try setting up a dashboard

to display the above metrics or maybe just some metrics that you are going to find really useful in your day-to-day work.

Questions now so I'm just going to come out this.

We have a few questions.

Nigel's asked,

can I use Google Analytics for Facebook pages, or is there a Facebook equivalent?

Probably two bits to this answer, there is a Facebook equivalent for

looking at the way people have interacted with your Facebook page and your Facebook posts, and that's called Facebook Insights

and that comes with your page, so you should be able to look at that.

But the other thing to say is that you want to track

what people are doing once they've come from Facebook to your website

and that's where UTM tagging

and making sure, that's all set up correctly, is really useful in Google Analytics.

You can look

at that source medium, see where people are coming from and whether people from Facebook actually

interacting with your website afterwards.

I hope that makes sense Nigel.

So Joseph has asked,

what's the difference between

pageviews and entrances?

Page views,are basically, it just counts every time the page is loaded, that's a page view.

Entraces is

when people are coming onto

the website on that page.

There's a little bit like a landing page in a way, and not quite, but it's.

Entrances is where people have actually entered

on that page

and page views is just how many times that page has bee n viewed.

What does bounce rate mean? Asked Cheryl.

Bounce rate. Yes, sorry. I should have explained this.

Bounce rate is basically how many people have come onto that page

and then immediately left without looking at anything else on your website.

Bounce rate can be really useful to know whether maybe you're running a some Facebook Ads for donations,

looking at the bounce rate might tell you that people are actually

not really engaging with the landing page if it's high.

Or that if it's really low, then that means people are engaging with it,

they're going on to do other things on your website and hopefully donating if it was a Facebook ad example.

Shona's asked, could you repeat why girls are better to set up than just seeing on the behavior?

I think I know what you mean here.

Goals basically allow you to, it collects that data for you.

You could go in I could just type in

'/thank you' into the all pages section, but that's not very easy, It means I have to go through a few levels.

Having a goal and allows you to count that really easily

but also it will show you the goal conversion rate.

So it will sort of compare how many people are starting that goal and finishing it.

You can get a lot more insight through goals.

CDC Local has asked, can a website have multiple users on Google Analytics

or do you need to share logins?

You can, so as an agency, we can have access to other people's Google Analytics.

So as long as you've got a Google account you can give access to people on Google Analytics

and you can set different levels of access,so if you want someone to just be able to view things and not actually

edit anything, then that's possible or and it can go right up to admin level. So yes.

You can have multiple users

Nigel has asked,

given the level of inaccuracy in things like individual users are there any standard

statistical corrections that are used to convert to a more realistic figure?

I'm not going to go into the answer to this now Nigel, but and perhaps we can

go into that later, and maybe we can and have a chat about that.

Liz has asked, what is an acceptable bounce rate, or is this not a good measure anymore?

It really depends I think is the answer to that. You've got to set a baseline for what's true for you

but also if it's really high

then like you know 99%, then it's probably something that you need to look at.

It really depends on the source so organic and bounce rates are going to be a lot lower than

paid ones, for instance.

Neil has asked, this is a great question.

Tips for getting non-digital, or comms people into Google Analytics?

This is a really tough one, and I don't understand personally because I really love Google Analytics

I think it's amazing you can find so much information from it.

Getting people excited about it.

I think if you just show them what's possible,

make a dashboard as you suggest and

show them what they can see from it and maybe hold a little

meeting at work try and show people how it works share your knowledge.

I think that's the best way if you're enthusiastic for it, then that's got to be contagious.

Somebody's asked, what UTM tagging is?

Got a little bit of time, so I will spend some time on this.

Basically.

Hopefully I'm going to explain this simply enough for you.

I'm just going to open up this

tagging tool here.

So basically here,

you can see there's some boxes

I can put in a website URL here, I'm just going to put in our website.

So that's your basic URL.

Then let's say that I am doing a Facebook post and just a Facebook post from my campaigns and from my page,

so I'm not paying for it.

My source then will be Facebook because that's the more specific part

and the medium is

going to be social, just because it's just normal social media not paid social media or anything like that.

So that's the most basic thing if I want to know whether,

when people click on that link now it will be tagged with Facebook and social, so I'll know they came from that Facebook post.

but you won't know the specific post, so I can add more specific information such as,

campaign name.

Let's say you're doing a Christmas Appeal

and and this is a social media post for your Christmas Appeal.

You just want to put

something that it's going to be

relevant to that and the key thing to note here is to be consistent in everything you do on this,

otherwise you'll end up with all sorts of different sources and mediums and campaign names.

So it's really good to set up

maybe a spreadsheet with your colleagues and agree a way of doing these and make sure that everyone follows that.

I'm going to leave it as that for now, but I could fill in things like

campaign terms, so this is kind of based on Google AdWords,

Where you'd put your keywords and things like that.

But if you're doing and something on Facebook you might

put like a Facebook ad you might use your ad set name there, and then your ad

Content if you're doing some testing in there.

But at it's most basic level that will then create a URL at the end here

and you can see in here that it's got Facebook

here as the source, the medium is social and the campaign is

Christmas Appeal.

What that will do then is within Google Analytics, obviously it won't work on this website,

but what I can do

Is within Acquisition, source medium.

That will then come up like this.

If I'd done that for a Google CPC, that would be how that appears there.

Then what I can add is

the campaign.

You'll notice I filled in the campaign here as a Christmas Appeal.

You can actually find that,you can just type in

an d there it is.

What that would do, is it would show me if it was that one that I've just done, it would be Facebook

social and then the campaign would be Christmas Appeal.

Then you can see immediately

what people are doing on your website, what the bounce rates and all of those really useful metrics are.

I hope that answers your

question

Again, if you want to know more we can chat in more detail offline.

So Anna's asked, Are time on page and session duration

reliable and accurate statistics?

And yes, I think, is the short answer to that.

Time on page can be really useful just for knowing

how long people are spending and that might tell you something about your content.

Yeah, it's

timed from when they come to the website

until they leave.

The one thing to note with it though is,

that, so a session is, basically without going into too much detail about how Google does this.

A session is basically any 30-minute session on your website.

If I came onto your website now,

opened it, but then left it for more than thirty minutes,

It would be one session within thirty minutes, but if I then came back an hour later,

it would then count me as two sessions.

There is a little bit of inaccuracy in that, yeah people

might come and go and it can't really distinguish between those,

but generally yeah, they have definitely accurate things to look at.

Just seeing if there's any futher questions.

That is all of them.

So if nobody has any other questions

we will end our webinar.

So there's your homework again if you did want to have a look at it

I'll just leave that up for a few seconds for you to take screenshots or do what you want to do with it.

And that's it, thank you everyone for attending, we will see you next week for Facebook Ads.

For more infomation >> Google Analytics - Control R from Platypus Digital - Duration: 38:53.

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Comprendre le digital Alexia DE LUSSY online video cutter com - Duration: 2:18.

For more infomation >> Comprendre le digital Alexia DE LUSSY online video cutter com - Duration: 2:18.

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Appeal Digital Case Study - Impact Report 2018 - Duration: 1:56.

For more infomation >> Appeal Digital Case Study - Impact Report 2018 - Duration: 1:56.

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11 Digital Product Ideas That Fit Almost Every Storefront | Ecwid Audio Article - Duration: 9:01.

Hi this is Daniella from Daniella.io with a Podcast for Ecwid's blog.

The following podcast is an adapted version of the article called: 11 Digital Product

Ideas That Fit Almost Every Storefront written by Kristen Pinkman.

Kristen is an incredible content creator at Ecwid.

She finds inspiration in sci-fi books, jazz music and home-cooked food.

And you know what?

Each of those inspiring objects (books, music, recipes) could be sold as digital products.

And that is what we are going to be talking about today.

Digital products have two strong advantages over physical goods: no shipping and no inventory.

Just imagine: if you take the time ONCE can create your own digital product, you can sell

it to as many people as you want, all around the world.

You might think that creating a digital product requires special knowledge and a huge portion

of talent.

Well, if we talk about music and art, that's definitely the case.

But digital products are more than just songs or pictures, and some of them require no more

than a well-thought-out plan and some time to create them.

Here's a pretty diverse list of digital products you can use to sell stand-alone,

or to complement your storefront.

E-Books With the rise of mobile devices, e-books are

getting more and more popular.

eBooks can include: Guides

Magazines Manuals

Checklists Stories

Scripts Articles

Comics School related-content

Novels, and more eBooks are best for those running an educational

business.

Some sellers can use them as manuals to sell more complicated products like electronics,

toys and housekeeping items.

If you are targeting the fitness and healthcare niche, writing an eBook opens opportunities

to create training guides, diaries, and diet schedules.

These can be great opportunities to demonstrate your expertise and to encourage buyers to

also purchase your physical goods.

One Ecwid store has even taken the concept one step further by running an exchange store

where you can buy or sell blog posts on many different topics.

Music and Audio Products Musicians born in the 21st century are lucky

people!

With our modern instruments, tools, software, and the power of the internet, you have everything

you need to jump in right now and share your creations with the world.

Selling music products in your online store is a good start to fundraise money for recording

your first platinum album.

If you are good at singing and playing musical instruments, you can try selling:

Songs Jingles

Beats Covers (remember to take care of copyrights)

Ringtones Soundtracks

Voice recordings for podcasts and ads There's one more product you can create

with nothing but your own voice — audio books!

Just like with song covers, it's important to avoid violating someone's copyrights.

Just make sure to obtain the author's and publisher's' consent.

Research If you know enough about statistics and data,

you could offer research for people in need of your talent.

Check out the research store by Business Insider built on Ecwid — you can make quite a fortune

with this type of service.

Tutorials It's never too late to learn — and that

alone is a bottomless pit of opportunities to teach the world what you know.

Let's say your online store sells guitars.

Opportunity detected!

You can sell tutorials on how to play them.

And this is also true for many other niches.

Tom McLaughlin sells online and offline classes on woodworking.

In his online store, you can buy plans alongside video tutorials.

He also has archived classes on how to create awesome wooden products.

And remember, tutorials and courses can be recorded on video or in audio format.

Software Are you a talented developer?

In that case, you may find it interesting to see how Teemigs sells software on Facebook

with Ecwid!

Your projects have been sitting in a corner of your hard drive long enough.

Especially if you are a beginner at coding, there's nothing better to test your skills

than getting out there and giving it a try.

Web Elements Sortfolio alone lists about 1.5 million web

design studios — needless to say, selling web elements is very appealing these days.

Besides regular projects, almost every web designer creates something "from the heart"

from time to time.

Those may be stickers, clip art, buttons or icons.

Generally speaking, products of random inspiration.

Guess what our advice is?

At least, add a store to your Facebook page to sell them, because every business needs

a website nowadays.

Blueprints and Plans Some online stores such as SDS Plans sells

home, garage, and cabin plans.

Architects may find this a nice approach for their online presence: it might be easier

to promote a store with ready-made plans, rather than having to deal with individual

orders.

Recipes Who doesn't need a recipe once in awhile?

If you have a food blog, recipes will be a good way to monetize it.

If you've got an amazing cookie recipe, but you do not want to open your own bakery,

you can make a website and sell the recipe to restaurants, bakeries, and cuisine magazines.

Do not neglect your cooking skills or the secret family recipes you know — you can

win a contest and add value to your recipe by rewarding it with a medal.

Choose Instagram for your marketing strategy, learn more about beautiful food photography,

and share links to recipes on your online store.

Tenina Holder's website is a source of inspiration for many foodies.

You can read her success story on Ecwids blog, about becoming an author of top-selling cookbooks.

The blog post is called Cooking with Tenina: A Recipe for E-commerce Success.

Tickets A lot of stores sell tickets with Ecwid.

Nowadays, you can buy tickets for every kind of performance, from comedy shows to wrestling

matches.

DIY Printables Geometry fans will absolutely love this.

Polygonal Paper is a unique store that sells blueprints and plans, which you can print

their plans and use them make your own trophy head, from lions to unicorns.

And not a single animal was hurt!

Especially not the unicorn.

Their sculptures are super light and easy to make yourself.

The store owners also provide you video tutorials and recommendations for the paper.

Think out of the box and you'll find more DIY product ideas.

Photography Rather than submitting your photos to photo

stock websites that normally pay the owner as little as 30% per sale, consider opening

an additional sales channel.

Most photographers tend to have their own websites with a photo gallery.

It's a matter of minutes to add a store to your website and your photos.

*** So there you have it.

You can sell digital products such as eBooks, music and audio content, research documents,

tutorials, software, web elements, blueprints and plans, recipes, tickets, DIY printables,

photos and much, much more.

You can sell digital goods as stand-alone products in your store or you can use them

to complement or promote your physical goods.

So what ideas work for your niche?

Which one will you try out next?

Ecwid is a great place to sell digital products.

If you sign up for a minimum of a Venture plan, you can automate the entire process

from A to Z.

No need to even send an email.

Your digital product will be sent out the second your payment is received.

Now that is a return on investment for your time you can't miss out on.

And Ecwid never ever takes any commissions on your sales.

Wow.

Please subscribe to my Youtube channel that contains many other Ecwid tips and tricks.

This is Daniella from Daniella.io, thanks for watching.

For more infomation >> 11 Digital Product Ideas That Fit Almost Every Storefront | Ecwid Audio Article - Duration: 9:01.

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AKGTC - 11 Using the DIGITAL HUMAN LIBRARY - Duration: 4:16.

Welcome to the Digital Human Library, a

place for you to connect and collaborate

with Canadian teachers and students from

coast to coast and experts around the

world to engage your students in

connection space learning. In order to

access the library of teachers and

experts teachers must register first.

However if you are a Canadian teacher

who registered for Kids' Guide to Canada

an account has already been created for

you and you can simply log in using the

username and password you created to

register click register now complete the

required fields on the registration form

agree to the terms abuse and submit your

registration for approval

you will receive an email within 24

hours once your registration has been

approved and then you can log in and

begin searching the digital human

library when you're ready to log in

click on the login tab enter your

username and your password and click

login once logged in

choose whether you want to search for

teachers or four experts next type in

your search term and click search scroll

through the search results until you

find the teacher or experts you want to

connect with profiles include important

information like areas of expertise

curriculum focus preferred ways to

connect contact information links to

websites social media and more when

you're ready to connect simply reach out

to the expert or teacher and start the

conversation if you have questions about

the digital human library you can check

out the facts under the about section or

visit the DHL blog for the latest

updates about programs new experts

available for loan and information about

connections based learning information

and resources for teachers can be found

here under the teachers tab like tips

about how to get started

information about contacting DHL experts

ways to engage students information

about student safety as well as

resources like program checklists

more in addition to the collection of

experts located within the digital human

library there are also a number of

additional networks of content providers

or experts currently offering distance

learning programs in a variety of

subject areas the DHL has curated a list

of those organizations here providing

information about each network and links

to their websites it is important to

note that most of these organizations

charge a fee for their programs which

range between 20 and two hundred and

fifty dollars

Global Connections for teachers and

students is another curated list within

the digital human library that provides

you with a collection of organizations

dedicated to connecting you and your

students with other k-12 classes around

the world most of these platforms are

available for teachers to use free of

charge and if you've never video

conference before or would like to learn

more about the kinds of platforms that

are available to you for free

the DHL provides information on a number

of videoconferencing platforms and links

to websites with additional information

here

finally the digital human library has

also curated the largest collection of

educational multimedia virtual tours on

the web multimedia virtual tours include

360-degree panorama 'he's live cameras

pre-recorded virtual tours videos

virtual reality and more with hundreds

of free multimedia virtual tours to

choose from in all curriculum subject

areas where students can explore new

places and experience the world from the

comfort and convenience of your

classroom if you have more questions

about using the digital human library

you can find me on twitter at DHL

underscore edu or contact me by email

liat digital human library dot-org thank

you again for visiting the digital human

library i hope to see you in the

classroom