Welcome to Entrepreneurship by the Numbers, where we help unlock the potential of your business with data-driven metrics
Hi, I'm Gareth Pronovost and in this video
I am going to be showing you the exact steps you need to take in
Order to determine which of the things you're doing in your business that are
Costing you money
And which of them are actually producing a lot of revenue and profit for you. Now this video is
specifically for the business owner who feels like they can't stop working in the business
I'm sure you've heard this before, but the saying is you want to work on your business not in your business and
Many many small business owners and entrepreneurs get stuck working in their business and the reason is because they are
They're doing too much. They find clients (and this might be you) find clients that
Have new needs and have additional wants and so they try to provide those
Clients with those solutions and before you know it that business that started with one or two offerings is now
Trying to do 20 different things and service everybody this causes two major problems for your business. Problem number one is
You don't have a consistent marketing message anymore because when you're doing 20 things how in the world can you explain?
It succinctly what it is you do that's problem one problem two is
When you're doing 20 different things
you don't
You don't have a standardized procedure and a way to scale on those 20 things
Because you're not focusing on just building one or two products or services
You're just scattered across the board. And so this template that I'm gonna jump into here is gonna
Walk you through the steps that you need to take as an entrepreneur to identify which of those products and services are actually
Producing and which are just wasting time all right first things first
I have included an author information tab here if you'd like to stay connected
I welcome you to please reach out and connect with me on the channels that I've provided here for you
But jumping into what this is all about you've got four different items
That you need to know for each product or service that you offer and we are gonna automatically calculate two different
Calculations, there's a difference between them depending on what type of business owner you want to be or are
So without bogging this down
I'm just going to go through the four inputs first of all you're gonna have the name of the product or service
Then you're gonna have your revenue and you'll see in the notes down here below that the revenue should be the average
Dollar amount that you are charging less any discounts that you apply on average
Cost of goods sold if you'll remember back to accounting cost of goods sold are those
Costs that are directly related to the product of the
Production of your product or service do not include overhead do not include things like rent
Or exec salaries things like that
Lastly you're gonna need to know the time to complete in hours
The time to complete this task and I'll tell you why I've included that in a second so I have some
Fictitious example data that I'm going to just paste in here. So here we go - and you'll see that we've got two things calculating
We've got a gross margin percent. This is the
margin percentage
Before accounting for overhead and all of those other
Expenses and then you've got your gross margins in
dollars per hour now
I spoke earlier briefly about two types of entrepreneurs first type
Type one are those entrepreneurs who want to grow a big booming business
Those entrepreneurs are going to want to focus on gross margin percent
Because the booming business hires employees and you've already taken the cost of those
employees into account here in the cost of goods sold and
So this margin percent you want to focus on the biggest margin percent that is what's going to give you the biggest bang for
Your buck as you hire more employees
Now the second type of entrepreneur is the solopreneur and there's nothing wrong with this at all
I think it's a fantastic style where you want to just build some financial freedom
You don't want to build a big company. You don't need employees reporting to you
Maybe you've got a few but nothing massive for those of you who fall in that second bucket
you just want some financial freedom, and that's why you're doing this business I
Urge you to look at column F
Gross margin in dollars per hour the reason is you need to get not the biggest bang for your buck
But the biggest bang for your time and so for those of you. I would say look at margin per hour. Let's suppose
That's the type of entrepreneur you are you can come in here and sort this
Z to A is going to give you biggest to smallest
Now you see that in this case if this were a real business. I would recommend focusing on
Services 1 & 5 because those are the ones that are giving you the biggest dollar per hour in
terms of efficiency if you were the other type of business you could also come in here and sort this one largest to smallest and
Here we have
service 3 & 4 are the most
Profitable in terms of percentage so as you hire new employees you will continue to grow at the most profitable rate
It's very common that these things don't align so make sure that you know
Which type of entrepreneur you are you know which type of business you want to build that way you get this right the first time?
Alright as always
I hope you found that to be really useful if you did be sure to click subscribe so you don't miss out on future
Videos and in the meantime best of luck as you continue to grow your empire. Thanks
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