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Switzerland is extremely well placed to address the challenge of digitalization

It is a highly innovative country; it has led the the global innovation index for 8 consecutive years

We do have extremely well-positioned universities. We do have highly innovative

companies, mainly in the small and medium business, but also large corporations and also, we see an increasing

focus of the society on digitalization as well. All the sectors in

Switzerland have started to focus on digitalisation; we see banking and

pharmaceutical companies leading the pack, followed by many manufacturing companies who have strongly focused on

digitalization, as well as insurance as opposed to the public sector

which is still lagging behind and a lot needs to be done to make the public sector digital as well.

Successful companies lead

digitalization from the top. It means that the digital strategy is the business strategy and the question is how can

digitalization support the core business. A good CEO in the digital age

needs to understand technology and the impact on his or her

core business.

Secondly, the the CEO needs to have a digital mindset, kind of having grown digital. And thirdly,

must be a person very strong in

transformation and change, because a lot of digitalization has to do with changing the organization and making people ready for the future.

Digitalization will have an impact on the labour market, there's no question. The positive will outweigh the negative, this is also clear to me.

Automation will bring production back to Switzerland. It will also have an impact on productivity

improvement which will address the shortages in the labour market that we see in many

industries in the near future.

Cognizant is well-placed to help clients become leaders in

because number one, we are a technology company, this is our core business.

Secondly, our people are experts in the domain of the clients they serve.

Thirdly, we have a very strong and far reaching

university cooperation and relationships. And last but not least, we have a very strong

local focus which helps us to understand the local markets and serve our clients better.

For more infomation >> How digital is Switzerland? | Leading in Digital | Cognizant - Duration: 2:42.

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Digital Update: Doctors Give Up On School Shooting Patients At Broward Health North - Duration: 7:09.

For more infomation >> Digital Update: Doctors Give Up On School Shooting Patients At Broward Health North - Duration: 7:09.

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Digital Update: Former Student On Building Where School Shooting Took Place - Duration: 4:51.

For more infomation >> Digital Update: Former Student On Building Where School Shooting Took Place - Duration: 4:51.

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Digital Update: 'He Wore A Gas Mask & Had Smoke Grenades': Sen. Bill Nelson On School Shooter - Duration: 5:47.

For more infomation >> Digital Update: 'He Wore A Gas Mask & Had Smoke Grenades': Sen. Bill Nelson On School Shooter - Duration: 5:47.

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Digital Update: School Shooter Identified As Former Student Nicolas Cruz - Duration: 0:33.

For more infomation >> Digital Update: School Shooter Identified As Former Student Nicolas Cruz - Duration: 0:33.

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PoP Vlog 8 - Being Digital First - Duration: 12:12.

It's about to get digital!

Thank you so much for tuning in this month guys, we have a jam-packed vlog for you!

Thank you so much for your likes and your shares and your comments.

It's super encouraging and it's super supportive of you to do this, because it makes

me feel like this is really worth it and you really enjoy it, so thank you so much.

This month, we're talking about "being digital first."

Now, I am super digital, I don't even think I write with a pen and paper anymore.

Well, as little as I can, because mostly, I can't read my own handwriting.

So for me, writing things online, being able to access it wherever I am on my iPhone or

my iPad, it's super convenient for me.

Now, of course, Pearson is also heading towards being very digital first.

And this is why we have a jam-packed vlog for you this month, all about how you can

be more digital.

But, you know what time it is, cue that intro music!

I want to start off with speaking to a colleague of mine who is going to talk to you a little

bit about Saba and the mobile version of Saba.

I'm here to talk to you about Saba Mobile application.

So whether you're an Android user or an iPhone user, don't worry, this video here

is not about which one's better.

This video is how we can learn better in a mobile capacity.

In the description box below, I'm going to include links on how you can download it

from your respective app stores to your device, so let's get started.

Once you open the application, you'll notice that you need your Pearson login credentials

to access the site.

We've created Pearson U in a mobile capacity.

In this video, I'm going to concentrate on two areas, that being the Me section and

the Learning Catalog section.

In the upper left-hand corner, you'll notice the menu bar, go ahead and click on that and

you will be able to access the Me section.

In the Me section, you'll notice that it is broken down into sections.

I'm going to talk about the Goals section, because adding a goal is as easy as a click

of a button.

In the upper right-hand corner, you'll notice that you can add a goal, add the title to

your goal and add a due date, so that way you can revert back to this with your manager

on your one-on-one, or review time.

The second part in the menu again, you'll find the Learning Catalog.

The Learning Catalog is actually unique in this version with the mobile capacity because,

if you started a course, in the office or at home, you can pick up exactly where you

left off from your device.

You can also rate and share on that course.

You can browse the entire catalog as well, if you have a course that you're looking

for, or a particular content category.

From there, you can add it to your learning and, as well as sharing it and rating it,

so it can increase your recommendations from TIM, The Intelligence Mentor.

Up next we hear from Denis Hurley, who's talking about being digital first for our customers.

Pearson already has a very strong digital presence and because of that we are able to

continually improve our products and services.

We are not late to the game and we're building some really advanced products, using, for

example, Augmented Reality and Artificial Intelligence to improve learner outcomes.

Consider Early Alerts, which uses an algorithm to assess a student's performance.

The instructor then uses a dashboard to see high risk students, so that they can intervene

immediately and prevent the student from falling too far behind.

It's a really great example of a program and a teacher working together, each doing

what they do best.

The technologies that power these tools seemed like science fiction not too long ago and

we're still looking forward, keeping our eyes on the horizon, so that we can always

be a leader in digital learning experiences.

Have you done Hour of Code?

If so, awesome!

If not, what are you waiting for?

If you've not done it ever before, get in there, get your Neo badge, get your Neo points,

and get well informed about coding.

Some of our colleagues who have taken Hour of Code are going to share their experience

with you.

In an attempt to become more tech savvy in 2018, I decided it was finally time to click

on the Hour of Code in Neo, instead of scrolling past it like I had done countless number of

times before.

What definitely gave me a final push was the fact that you will receive 500 points for

completing your Hour of Code and uploading your certificate into Neo.

In a very unfamiliar world of code, I was looking for something that I could connect

to, something that felt very familiar to me.

I have a three-year-old daughter at home, which is definitely the reason why I chose

the very, very beginner activity called "Hour of Code with Anna and Elsa" from Frozen.

A great introduction and one that did not feel so intimidating to me was starting the

activity by just getting Anna to move forward in a straight line.

My hour seemed to fly by and, before I knew it, I was on the last activity where I had

to create a magical winter wonderland.

I had to use everything that I had learnt in the previous 19 slides before, so I had

to get Elsa to make different shapes, move at different angles, different pixels, I had

to repeat block a certain number of times.

And when I clicked "Run," and she created this massive snowflake, I was so proud of

myself and felt such a sense of accomplishment.

I never thought I would be able to code and I'd actually completed an hour of it.

So I'm looking forward to doing another one in my next downtime and I hope to go up

a skills level this time.

So I've been doing Hour of Code since 2013, and I have really enjoyed the process.

I've done "Create your own Christmas card," "Angry Birds," "Star Wars."

But my favourite experience was probably when I offered a Lunch & Learn in our office in

Don Mills in Canada, and invited other colleagues who, like me, didn't really know what they

were doing, but thought it would be better to have sort of a fellowship of people who

didn't know what they were doing.

And we just sat around one lunchtime with our laptops open and we each worked through

our own Hour of Code and working with your colleagues like that was a really good, sort

of safe experience.

People asked each other questions that they might be embarrassed to ask other people.

And what was great about that was how it sort of expanded, so all of the people that were

there sort of took it home and showed their kids how to do it, and their families.

And so it was one of those things that just sort of kept growing.

It's probably my favorite Hour of Code memory.

Did you know that Neo has an app called Jive Daily?

If you didn't, I'm going to let Victoria and Musharii tell you all about it.

The TQ business is quite dispersed across the UK and we're not actually based in main

Pearson sites, so it's quite hard sometimes to keep up-to-date with what's happening

in the Pearson UK business, as well as what's happening globally.

I find the Jive app really helpful, it links through to Neo so anybody that you follow,

so either company pages, individual pages, or people.

If there's an update, you get a notification on the Jive app, which you can check, which

is fantastic and it just keeps me abreast of what's happening in the wider Pearson group.

Why do I use Neo?

Three main reasons, the first reason is it has a mobile application, easy access.

Second, I use it to post some questions to get some answers for our clients in the region.

Third and last, I use it to share some content with colleagues.

It's storytime!

In January, a colleague of ours, Nived, actually approached me at the UK town hall and he was

telling me how much he enjoys my vlogs, which made me feel all giddy inside, it was amazing.

And he was telling me how he would like to get more involved.

He is an aspiring videographer and he wanted to know what more he could do to help me with

my vlogs, and I am all for that.

I'm all for working together, with people around the business and bringing our skills

together.

So I asked him to definitely get involved when he wants to.

He was telling me about a show that he was going to, BETT, B-E-T-T.

And it's all about...the show is all about bringing technology into the classroom, EdTech.

So I thought, "Yeah, that'd be awesome!

He could totally take some videos for me, I can put it together in a vlog, and he can

be involved."

But then I thought, "Hmm, I want to go to this show because it sounds interesting."

So I roped in my manager, Kim, and my colleague, Amanda, and we went for the day.

It was an amazing experience and I'm now going to line up some footage that Nived took

and some footage that I took and I've combined it into one mini-vlog, within this vlog.

It's vlog-ception!

Hello, everyone, I'm Mark Christian.

I'm from Pearson Education, for those of you who don't know about Pearson, we're

one of the largest education companies in the world.

My team and I look after all things AR (Augmented Reality), VR (Virtual Reality) for the company globally.

And as part of our job we've had a partnership with Microsoft now for a little over...well,

about two years now.

And we build a portfolio of mixed reality products for the classroom, and we're going

to show you that and talk to you a little about what mixed reality does in classrooms,

what the benefits are, and where the future is.

So we look at ourselves as sort of the leading edge of the digital transformation; we're

not building products for yesterday, or even today.

We're building products that are going to be used tomorrow and they are going to be

the… sort of the vanguard of where education is going in the future.

And I think that, you know, our work in Pearson Immersive is a great story to tell, but also

preparing the company for what's to come.

I really hope you enjoyed listening to some of our colleagues talk about how they are

digital first and how you can be more digital first.

If you would like to try some things out, I will put some handy dandy links in the description

below so you can get more involved.

As ever, if you like this vlog, please do comment, share and like, it means so much

and it shows me that this is something that you enjoy watching and you want me to keep doing.

This vlog is going to be on Neo, on the Pearson YouTube channel, and on LinkedIn Elevate.

And if you still don't know what LinkedIn Elevate is, I'll pop some links in the description

below so you can get to know a little bit more about what that is and how it can help

build your personal brand.

Be sure to tune into the advocates group on Neo, it's where we continue to learn, to

grow, to share and up-skill together.

Until next time, bye!

Mostly 'cause I can't read my own hai-ndwriting… haw-ndwriting... handwriting.

Oh my God, it's so cold, it's so cold, it's so cold in my garden.

<siren> The police, the police are back.

The police are back in my vlog. <siren>

<airplane engine> Planes, planes again.

<singing> Let's get digital, digital.

I wanna get digital.

For more infomation >> PoP Vlog 8 - Being Digital First - Duration: 12:12.

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How Cambridge Assessment Navigated The Shift To Digital | Cognizant Case Study - Duration: 3:49.

A challenge we had with our assessment processing was around results

determination; we needed to receive millions of marks in in a very short

timeframe and we had to process those to get the results out in a certain time

frame. We worked with SAP and Cognizant and we came up with a native HANA solution.

We need to invest and to continue to invest because this world is

becoming digital just like every industry is turning digital and that

requires a lot of investment in our side and we are committed to invest to stay

on top of the game.

We looked at SAP HANA. SAP HANA was fairly new on the

marketplace at the time, but with the in memory processing we all felt that it

had the capacity to actually provide the infrastructure that they required to be

able to respond to the business need. The business was looking for a standardized

exam processing system to support the growth of the organization that we were

anticipating. It wasn't a package solution available on the market for

exam processing and so we chose SAP, because we knew that the base

would be stable for a platform to grow forward with. We have been

working with Cognizant for the last four years and we started small

because we are a very risk-averse companiey. We didn't want to put all our

eyes eggs in the same basket so we started with small project on

design giving them the responsibility to support our legacy systems and over time

they won our confidence. And we realized that they were the right company for us.

We chose Cognizant as our partner for our SAP platform and our way forward.

The reasons for choosing Cognizant were that they were already involved with us

as an organization; they've been working in our non SAP systems; they've been

working in our development operations systems; they also knew us well as an

organization and so they could challenge us. And it was something we clearly asked

them don't just do what we say; challenge us back so that we get the right answer;

have the difficult conversation. Cognizant truly values the long-standing

partnership with Cambridge Assessment. We operate in a highly converged

environment. The adoption and implementation of digital technologies

will further enhance student experience. By partnering with Cambridge assessment

for this program, we believe that our leadership position in the education

sector continues to rise. Not only has this been an incredible relationship

with Cambridge Assessment, which it is, being part of a five hundred year old

august organization. This has been a huge learning experience for Cognizant.

They've pushed us; we have collaborated to deliver something really unique; that

in my opinion, is the real benefit for Cognizant.

Cognizant have always made us

feel a valued customer as we're working through both from a program perspective

and a support and development and ops perspective. The breadth and depth of

their knowledge globally has been proven to us and we can always look to them for

the expertise that we need when we need it.

We now feel as an organisation we're in a much better place to start our

expansion plans and grow the organisation. Cognizant have definitely

been a fundamental part of that from a technology perspective and will continue

to be in future

For more infomation >> How Cambridge Assessment Navigated The Shift To Digital | Cognizant Case Study - Duration: 3:49.

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Marketing Digital para EMPRENDEDORES - Duration: 12:23.

you are undertaking a project and not

you have clear how to make your marketing

digital day today I want to

Several recommendations to set

a strategy of digital marketing

entrepreneurs

Hello my name is Juan Merodio and

Welcome to the new video

If this is your first time if you want to learn

all the tricks on digital marketing

and how to be an entrepreneur success

Subscribe to my channel launch is not

something simple and free

even though many times with all

digital tools can

think they are there to use them

totally free as can

ser facebook twitter o youtube y con

ello conseguir buenos resultados en

nuestro proyecto

lamento decirte que esto no es del todo

cierto gracias a todas estas

herramientas digitales a día de hoy

podemos emprender un proyecto y hacer

marketing de una manera más económica a

como se hacía hace 15 ó 20 años pero aún

así si quiere realmente tener resultados

de best planificar una mínima inversión

que esté acorde al tipo de proyecto que

estás lanzando y al sector en el cual

quieras introducirlo por lo tanto antes

de lanzar cualquier estrategia y campaña

de marketing digital

tengo muy bien estructurado tu plan de

negocio y tu plan financiero para saber

qué dinero necesitas invertir y cómo lo

vas a conseguir porque sino una buena

idea puede quedarse sólo en eso en una

buena idea por una falta en la

planificación de los recursos necesarios

la primera inversión en marketing

digital debe ir hacia ti es decir

invierten formarte en aquellos temas de

marketing digital que consideras que van

a apoyar tu proyecto emprendedor para

ello puede recurrir desde a cursos

presenciales cursos online webinars y

books libros y cualquier otra opción

online u offline que te haga aprender es

importante que aprendas unos conceptos

básicos a nivel de estrategia y táctica

de marketing digital no sólo para que

puedas implementarlo de mejor manera en

tu proyecto emprendedor sino también por

si vas a contratar a alguna agencia o

profesional que te ayude a poder estar

seguro de que contratas a la persona más

adecuada y de que está haciendo las

cosas en el buen camino ya que visto

muchos proyectos emprendedores que no

han acabado de despegar porque las cosas

no se estaban haciendo de la manera más

adecuada ya que el emprendedor selección

a una persona que no era la más acertada

digan

para su proyecto y no estaba trabajando

como debía

el siguiente paso debe ser crear una web

o una tienda online según el negocio que

están montando obviamente y debes verla

como la base de tu estrategia digital y

no digital ya que recuerda cuando

alguien quiera saber algo de tu empresa

o de tu producto

lo más probable es que vaya a google y

te busqué y lo primero que encontrará

será tu página web por lo que una página

web que no esté alineada con los

objetivos de tu proyecto emprendedor

limitar a tus posibilidades de éxito

puede que pienses que la web no es tan

importante pero ten en cuenta que es

decisiva para dar confianza al cliente y

aunque tu producto no se venda

directamente online o que son las

principales razones por las que muchas

veces pensamos que la web no es tan

importante pero sí influye y mucho en la

toma de decisión ya que como te decía

que buscarán para consultar más

información sobre ti o sobre tu producto

y si la imagen que transmite es no es la

adecuada pueden cambiar de opinión e

irse a la competencia

si la ue no está correctamente

construida ten por seguro que el resto

de acciones digitales que realices como

posicionamiento en buscadores publicidad

digital email marketing redes sociales

no tendrán todos los buenos resultados

que podrían tener por lo que invertir en

la web que necesitas dará un giro

radical a tu proyecto

el siguiente paso debe ser el marketing

de contenidos es decir genera contenidos

en el formato y canales que tu audiencia

es más activa y usa la publicidad

digital para hacer llegar ese contenido

a quien pueda ser tu potencial cliente

esta es una de las partes donde vas a

necesitar la inversión publicitaria de

la que te hablaba al principio ya que si

te limitas a crear un perfil en una red

social por ejemplo facebook y a publicar

tus contenidos

verás como impacto que genera es

prácticamente nulo y además no será

segmentado al público que te interesa lo

que se traduce como una falta de

conversiones y por lo tanto en él no

generar negocio en tu proyecto recuerda

que la velocidad es un factor de éxito y

de inversión en publicidad digital te

ayudará a alcanzar la velocidad que

necesitas en tu proyecto emprendedor

para hacerlo rentable lo antes posible

por otro lado el contenido te ayudará y

posicionando en el tiempo tu marca en

los buscadores y con ello en la mente de

tu potencial cliente

esto es una estrategia que debe

valorarla a largo plazo no pero si estás

montando un proyecto emprendedor es

porque quieres que tu negocio dure

muchos años por lo que debes trabajar en

estrategias a corto medio y largo plazo

al mismo tiempo otro punto que debe

trabajar es la atención al cliente tanto

digital como no digital ya que lo que

digan de ti puede llevarte al éxito o al

fracaso

es por ello que la reputación cada día

coge más fuerza a la hora de lanzar un

proyecto y ponerlo en el mercado y esto

es la suma de medios offline y online

crear la reputación que quieres como

emprendedor es un trabajo que lleva una

planificación y una inversión ya que

debes trabajar por crear la reputación

que quiere es que tenga tu proyecto y

evitar que otros la creen por ti

las redes sociales juegan en tu negocio

un papel fundamental a la hora de poner

los contenidos delante de tus clientes

por lo que puedes y debes crear una

comunidad en torno a tu marca que te

ayude tanto en la generación de nuevos

clientes como el mantenimiento de los

que vayas captando por ello debes

analizar qué redes sociales son las más

interesantes para tu negocio en función

de dónde esté tu audiencia y también

teniendo en cuenta la cantidad de

recursos que dispone es para generar

contenido para cada red social ya que es

un error generar un único tipo de

contenido y distribuirlo por igual en

todas las redes sociales pensando que de

esta manera vas a tener un mayor alcance

importante el alcance debes basarlo en

la calidad y no en el número de personas

a las que quieres llegar las redes

sociales son además un excelente canal

de comunicación y de atención al cliente

con los usuarios y además sobre todo en

el caso de empresas vitulli un gran

generador de captación de potenciales

clientes es decir leeds donde usando

técnicas de creación de contenido y

redireccionamiento de una llamada a la

acción a tu web o una landing page

pueden hacer que gran cantidad de

potenciales clientes interesen en tus

productos y servicios a los que luego

mediante una labor comercial ya sea a

través de iu

el teléfono y otros canales de ayudar a

convertir un porcentaje de esos usuarios

en clientes reales

otro factor que no debes perder de vista

es la parte de influenciadores y puede

que esto te suene sólo para empresas

establecidas no pero esto no es así ya

que a la hora de emprender un proyecto

podemos utilizar la llamada micro

influencia es decir localizar y

colaborar con aquellos usuarios que sin

tener miles de seguidores pueden

ayudarte a crear una estrategia de

posicionamiento de marca a un coste muy

asumible lo que te ayudará a aumentar la

velocidad de tu proyecto y la

credibilidad del mismo

para ello el primer paso debe ser crear

un mapa de influenciadores y ver cómo

establecer una colaboración con ellos no

tiene por qué ser económica no sino que

puede basarse en un intercambio en

especie donde les envías tu producto o

le das acceso a tu servicio para poder

usar libremente y si ellos lo consideran

interesante para su audiencia lo

compartirán en sus canales ayudándote

aumentar la promoción y la visibilidad

de tu nuevo proyecto así como la

reputación del mismo

paralelamente a trabajar la imagen de tu

nuevo proyecto yo te recomendaría

trabajar tu marca personal ya que

alineada a tu proyecto emprendedor

podrás conseguir dos canales diferentes

para dar a conocer tus productos y

servicios

te puedo decir que esto es una

estrategia que llevo usando muchos años

con unos resultados excelentes

eso sí la marca personal es una

estrategia a largo plazo por lo que

planifica como te dije inicialmente

acciones en el corto medio y largo plazo

a la vez

otro punto y además fundamentales la

analítica de datos es decir captar y

analizar tantos datos como te sea

posible de los diferentes canales ya sea

a prueba tus redes sociales cualquier

canal que estés utilizando no con el

objetivo de saber si las acciones van

por el buen camino y de no ser así tomar

acción y cambiar lo antes posible

mi recomendación es que analices datos

no te voy a decir diariamente pero sin

mínimos semanalmente inviertas unap

cantidad de tiempo suficiente en este

análisis para poder sacar conclusiones e

ir adaptando su estrategia de negocio en

función de estos datos con la captura y

análisis de datos como una de

tus prioridades de negocio porque es una

de las informaciones más valiosas a la

hora de llevar tu proyecto al éxito y

para finalizar me gustaría mencionar

themis diez claves como emprendedor

donde además te dejo en la descripción

del vídeo un enlace donde habló más en

detalle de ellas uno improvisa desde la

planificación

2 aprende de tus clientes y de toda la

persona que puedas 3 sueña y trabaja por

lo imposible 4 práctica los cinco nunca

has de steve jobs nunca darse por

vencido nunca aparentar nunca mantenerse

inmóvil nunca vivir en el pasado y nunca

dejar de soñar 5 reinventa y mejor

alimentado 6 observa tu alrededor y ve

lo que otros no ven

7 fórmate a diario lee libros ve vídeos

aprende de los mejores ocho

falla controladamente tanto como puedas

9 trabaja tu marca personal día a día y

10

sigue tu instinto es la inteligencia más

poderosa que tienes

pues mira yo realmente en latinoamérica

llevo trabajando por allí pues casi

siete años prácticamente vivir en

colombia en méxico hecho cosas hecho

conferencia se trabajado con políticos a

nivel de afais intento al tema de

marketing digital y campañas políticas y

luego realmente me core del negocio

bueno yo trabajo está todo rodeado de mi

marca personal vale mi marca personal al

final tengo un equipo detrás de ella

entonces pues básicamente gran parte del

tiempo yo me dedico a generar contenidos

con más visto de youtube y otros canales

top la parte de whatsapp

me parece súper interesante porque ellos

un canal que desde mi marca personal lo

manejó desde hace años ya y tiene muchas

limitaciones y a día de hoy todavía no

ha encontrado una herramienta que

funcione bien para lo que yo quiero y te

soy sincero y eso canal la fao el guasón

business y estoy con él pero realmente

herramientas para temas de atención al

cliente si hay cosas pero para temas un

poco más de comunicación ahí no he visto

todavía nada así que sería genial poder

ver lo voy a probar porque visto lo

visto a mí me resulta interesante no y

aparte yo siempre pongo mi

funcionamiento y utilizó distintas

herramientas en mi marca personal pero

luego cuando yo uso las herramientas son

las que recomiendan

clientes porque al final siempre si te

utilizó un webchat el que yo uso le

recomiendo a mis clientes porque al

final le recomiendo lo que consideró que

es mejor y yo uso lo que consideró que

es mejor para mí y quiero conocer tu

opinión por lo que dejan los comentarios

con el hashtag marketing digital que

añadirías para que los emprendedores

tengamos éxito con el marketing en

internet entre todos los comentarios de

los videos del mes soltar en mi curso on

line de estrategia de marketing digital

si te ha gustado este vídeo y quieres

que siga haciendo más vídeos como éste

dará me gusta y suscríbete a mi canal y

si quieres descargarte gratuitamente en

mis libros

puedes hacerlo ahora mismo desde el

enlace mi blog que te dejo en la

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qué no

For more infomation >> Marketing Digital para EMPRENDEDORES - Duration: 12:23.

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Digital Update: Outside BSO Headquarters Where School Shooting Suspect Nikolas Cruz Is Being Questio - Duration: 1:31.

For more infomation >> Digital Update: Outside BSO Headquarters Where School Shooting Suspect Nikolas Cruz Is Being Questio - Duration: 1:31.

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Digital Update: Student Talks About Shooter Nicolas Cruz Who Was 'Troubled', Had Multiple Guns - Duration: 1:22.

For more infomation >> Digital Update: Student Talks About Shooter Nicolas Cruz Who Was 'Troubled', Had Multiple Guns - Duration: 1:22.

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Digital Update: 4:45pm: 14 Victims Of School Shooting, There Are Fatalities - Duration: 1:32.

For more infomation >> Digital Update: 4:45pm: 14 Victims Of School Shooting, There Are Fatalities - Duration: 1:32.

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Digital Update: 'There Are Numerous Fatalities': Broward Schools Superintendent Robert Runcie - Duration: 2:08.

For more infomation >> Digital Update: 'There Are Numerous Fatalities': Broward Schools Superintendent Robert Runcie - Duration: 2:08.

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Digital Update: Broward Mayor Beam Furr On Marjory Stoneman Douglas H.S. Shooting - Duration: 5:51.

For more infomation >> Digital Update: Broward Mayor Beam Furr On Marjory Stoneman Douglas H.S. Shooting - Duration: 5:51.

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Digital Update: CBS4 Legal Expert David Weinstein On Marjory Stoneman Douglas H.S. Shooting - Duration: 10:13.

For more infomation >> Digital Update: CBS4 Legal Expert David Weinstein On Marjory Stoneman Douglas H.S. Shooting - Duration: 10:13.

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Digital Update: Accused School Shooter Nicolas Cruz Arrives At BSO Headquarters - Duration: 0:58.

For more infomation >> Digital Update: Accused School Shooter Nicolas Cruz Arrives At BSO Headquarters - Duration: 0:58.

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Digital Update: Middle School Student Describes Chaotic School Shooting Scene - Duration: 2:32.

For more infomation >> Digital Update: Middle School Student Describes Chaotic School Shooting Scene - Duration: 2:32.

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SEO & S'more Event - Digital Marketing Focus - Duration: 1:07.

Where we really want to focus our marketing dollars and

Our efforts and time is within that purchase phase, okay, so now

Because we know that if somebody breaks their phone, and they're looking for an iPhone repair store

There's a darn good chance that they are looking to make a purchase within the next 24 to 48 hours so rather than

diluting down our marketing and our efforts and say going the email marketing or some other form of marketing not that you shouldn't

But the concentration of your efforts and resources should be applied

To paid search which is Google Adwords the paid ads

And also SEO because this is where you're going to catch somebody at that point of

When they ask themselves I need something now

You