Auto news on Youtube Dec 3 2018

My name is Savina Pisan

and this is my third year as a Nutrition major with a Dietetics subplan in the College of Food and Natural Resource Sciences

at the University of Minnesota.

I am a research assistant at the Saint Paul Sensory Center.

I assist with different sensory studies the center puts on throughout the year.

I chose this

internship experience because sensory attributes

of food are really interesting to me,

and I love to see the new products companies are coming out with while being one of the first people to try them.

One of my learning goals for my internship was to learn how to properly conduct a consumer sensory study.

I have been able to complete my goal through our recent meat stick study.

From preparing the Sensory Center by cleaning all the booths to conducting the study by passing out specifically coded meat sticks to panelists,

I've been through the entire process of a sensory study.

The Sensory Lab internship has made me want to include sensory studies in my future career as a dietitian.

I think it could be really meaningful and

world-changing to work with food scientists to make foods that are both healthful and pleasing to our senses.

I hope to continue my work at the Sensory Center in order to gain more experience with sensory tests.

For more infomation >> CFAN 3096- Internship Digital Story - Duration: 1:15.

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12 Essential Questions To Ask When Choosing A Digital Marketing Agency - Duration: 4:50.

Hi my name is Esteban Martinez and today i want to share with you the 12 most important

questions that you should be asking when searching for your next digital agency in Sydney or

any other location for that matter.

Ensuring that your agency understands both your customers and your brand will ensure

that you get off to a great 2019 and help hit your KPIs.

The first question I've got is.

How does the agency measure success?

This can be anything from new customers, registrations, revenue, conversion rate or just sales in

general.

So really understanding this from the very beginning, will ensure that you get off to

the right start.

Also, understanding what type of digital marketing do they specialize in?

This could be ecommerce, PPC, SEO, Social, Website optimization or other things.

Understanding what they specialize in first, will ensure that you have a clear understanding

on the right partner for you.

Then seeing, what other clients do they work with?

This will give you a sense of how big they are and how big you'll be working with them,

so you don't want to be working with an agency where you might be too small for them,

because they might not give you enough attention to help support your business.

And at the same time if you are a really big agency for a small company then they may struggle

to deliver for your business and your goals.

It's also important to ask if you can get access any referrals, sorry not referrals,

references or testimonials from customers.

Think of this just like a job interview you want to really find out more about them and

find out what services and results they have delivered for other clients before your sign

anything and lock yourself in with them.

Then also one of the most important ones is, just how many man hours or how many staff

hours will be spent on your business growing online, whether its through organic, paid,

social or conversion rate.

You need to know that as well, if there is a basic package, silver or gold, so that you

know how much time is going to be spent growing your business.

Then who is going to be working on the account?

Will it be the person you are speaking to, will it be a team of people underneath them?

Will it be outsourced?

If you can, you want to try and meet them, maybe have a phone call or definitely find

out who they are and get a feel for if you think they will be the right then you'll

get along with them.

Because people buy people, not only just services as well.

Then seeing if you can get an example of any of their reports or even a report template

so you know what to expect and what you'll get, once you start with that agency.

Then also, what is included in their fee's?

So some have just a basic package, other will cover everything and you want to have a breakdown

of how many hours will be spent in search, social or email marketing.

So you need to understand what you are getting for your money and where the resources will

be spent behind that.

Also just as important is what will not be included in those fee's or what is extra?

This could be anything from face to face meetings, website audits or any ad hoc requests that

you might ask for.

Also you want to make of who's working on the account and if any of the work will be

outsourced?

Ideally you want to have as much of it done by the people you work with directly and just

have an understanding of who's actually doing the work, as they will be the ones responsible

for your business growing online.

Then in terms of communication, how frequent will this be?

Whether it's face to face, or phone calls, emails.

Whether it be weekly or monthly.

Definitely understanding that and who will it be with.

As most of the time you speak to a sales person, but the people actually doing the work will

be the marketers themselves and you don't get to see them.

So it's important that you want to try get across that so you're comfortable with who's

going to be representing your business and your brand.

Lastly, one of the most important ones is, why is your agency the right choice for me?

Why should you choose that agency?

So again, having that connection.

Having a strong bond with the person that you are going to be working with is also really

helpful.

Hopefully this has helped you.

If you have any questions that you think I've missed out or you think are even more important,

please leave them in the comments section below and I'll get back to you as soon as

I can.

Check out my YouTube channel for more PPC videos and I will see you in the next one.

Thanks.