Thứ Sáu, 28 tháng 12, 2018

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Metaphysics in the Digital Age:

The investigation of knowledge, to metaphysics, creates a compounding dichotomy by which the

inquiry itself is an attempted non-congruent explanation, in the reality of knowledge,

to understand the method and syllogism of the phenomenon in that of itself; Who am I,

why do I exist, what is the nature of my existence and what is the reality that creates the essence

of it to exist.

Metaphysics in the digital age constitutes a duality in the nature of reality from the

modus operandi of the observer to a quantum entangled multiverse of information.

Meta- beyond- physics- the physical realm into the unknown cryptic universe exist existential

dimensional space time continuum in a substrate of a holographic phenomena to the reality

of thought, as thoughts produce things, consciousness is a substrate of thought connected throughout

all of the universe.

This substrate of consciousness constitutes information, that exist in the metaphysical

realm, thus, through the collapse of the hologram to the specified matrix of information, a

dissemination occurs in the break down of reality itself.

in which I think therefore I am an existent being of thought in consciousness connected

to universe.

It is the act of consciousness that in our observation creates the universe we see.

The act of consciousness through its substrate constitutes a solidity in matter that otherwise

is a mirage.

Metaphysics therefore, in the digital age, is the augmentation to technology to enhance

our psyche to the phenomena of knowledge.

Knowledge constitutes information, as information constitutes, the substrate of the universe

the nature of the universe itself is consciousness.

For more infomation >> Metaphysics in the Digital Age - Duration: 1:39.

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IBM Digital App Builder - Data Sets and List control - Duration: 4:20.

Hi there! I'm Ajay Chebbi from IBM Cloud.

In this episode we are going to see how to

add a List view in your app for a Data source using the IBM Digital App Builder

The Digital App Builder uses IBM Mobile Foundation

on the back for data source management.

Mobile Foundation has connectivity artefacts called Adapters

where you can define the rest endpoints and their security

What I have done is modified the sample adapter that allows you to connect to a

Cloudant DB or any Couch DB

You can download the sample adapter from the Developer Center

In the adapter configuration you can specify the

connection information of the Cloudant instance

and you can view the REST endpoints on this adapter.

In the Builder go to the data tab and create a data set you can create a data

set either from an existing data source or create a new data source for a new

back-end microservice. Let's create the data set from one of the existing data

sources. Let's pick the Cloudant data source to create the data set. We only

have one entity "users" in this data source. If there are more entities you

will see them listed here. Now we see the list of attributes for the entity as

well as the resource actions. You can edit the display names and decide to

hide some of the attributes as well as the actions.

You can also preview the actions from the Builder.

Remember, for the preview to work, you should have specified the Confidential

client for the Mobile Foundation server. This is a special username and password

with appropriate oAuth scope associated with it. This credential is used to

communicate with the Mobile Foundation server to fetch data. However, it is not

mandatory to configure this in the Builder for the app to work. Let's go

back to the workbench and build a page to work with this data set. Let's add a

button to the home page and link it to a new page.

Here we will add a List control on this new page now link the list to the data

set we just created. "Item list" is the action that returns all the records for

that entity "Title" is the content you want to appear in the title position of

the row in the list. You can concatenate two attributes as well as add static

text. "Subtitle" is the secondary text in the row. We don't have an "Image" attribute

in this data set so we leave it blank. Select the action that will create the

entity and pick the attributes you want to appear on the create entity screen. We

don't want the user to manually specify the ID attribute since it's

auto-generated on the back, so we will not pick it. Also select the actions that

will "Update" and "Delete" the entity. We are now ready! Let's preview the app.

We can now list the records,

and add records.

If you want to see videos in any specific topic do let us know in the

comments below. And don't forget to hit that subscribe button to stay updated.

Until next time!

For more infomation >> IBM Digital App Builder - Data Sets and List control - Duration: 4:20.

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SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 10:12.

For more infomation >> SmartHeart Digital Arm Cuff Blood Pressure Monitor - Duration: 10:12.

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HOW TO DRAW a REALISTIC DIAMOND - digital art tutorial - Duration: 14:06.

How to draw a realistic diamond

In this video we will be drawing a realistic diamond step by step

If you follow this diamond drawing tutorial, you will be able to draw a diamond in Photoshop as well.

It's important to get some reference of diamonds though

since drawing a diamond can be pretty complicated

I'll leave a link in the description to the reference photo I used for this diamond drawing.

I don't like working with a white background, so I'll fill it with a blueish grey color.

Next I'll make a loose sketch, this is to get an idea of the size of the diamond

and to roughly lay down the facets of the diamond.

To make a more refined drawing of the diamond, we'll turn on a grid.

Go to view in the menu and then to Show and click Grid.

The drawing of the diamond needs to be precise, so this grid will help us out.

Make a new layer on top of the sketch layer and select the line tool.

The line tool will help you make straight lines.

Make sure you have the line tool set to Pixels

I've set the opacity to 100% and the line weight to 3 pixels.

Go over the sketch layer and try to be as precise as possible.

Count the lines on the grid to find the exact middle for the bottom of the diamond.

We have a clean line drawing now

We'll make new layers, one for the bottom part, one for the middle line and one for the top.

Make a selection for each part and fill the layer with a grey tone.

You can use the polygonal lasso tool to select the bottom part of the diamond

Again, try to be as precise as possible.

I vary the colors for filling the sections a bit to separate the shapes.

The color isn't important at this stage though.

We have broken down the diamond into three parts, bottom, middle and top.

But we need to break it down further.

Hold CONTROL while clicking the thumbnail of the bottom layer to make a selection.

Grab the polygonal lasso tool again and set it to 'substract from selection'

this way we can cut off parts of the selection.

We will break up the lower part of the bottom of the diamond into two parts.

Make a new layer and fill this new (smaller) selection.

We want to make sure every part of the diamond is on a separate layer.

Now we'll cut off the center part of this selection and fill a new layer again.

Make a new layer beneath the bottom parts layers, this will be for the top part of the bottom of the diamond.

Select every other facet of the diamond and fill the layer with a color.

Next step is to select the entire bottom part of the diamond again

by clicking the layer thumbnail while pressing CONTROL on your keyboard

Select the layer you've just filled and then click the layer mask icon.

The lower part of the diamond is now divided into four parts.

We will be able to paint on each part separately.

The bottom layer will let us paint here.

The layer above will let us paint on these parts.

The bottom half layer will let us paint here

and the bottom sides layer will let us paint on these parts of the diamond.

Let's group these layers to keep things organized.

We'll use the same technique to separate all the parts of the top part of the diamond.

Time to get to the next part of drawing a diamond

I'll pick a darker color for the background. It'll make the diamond pop out later on.

Let's turn of the lines layer and tidy up the facets a bit

You can easily use the polygonal lasso tool to adjust the facets a bit.

Make sure you work on the right layers though.

Once everything is nice and tidy, it's time to start painting on top of the facets.

We'll be using layer clipping masks for this.

Let's start at the top. I'll make a new layer on top of the 'top top' layer and select layer clipping mask.

We will be laying down some color variation on the facets now.

I use a round brush with slightly ragged edges for this, but a standard soft round brush would be fine as well.

Check your reference photo while painting color on the diamond

it doesn't have to be all tidy right now, this will just be a base for the next fase of painting.

Work through all the facet layers and use layer clipping masks for each part.

For the next step we'll make new layers on top of all the facet layers and use layer clipping masks again.

It's time to add details to each part of the diamond

A diamond is full of sharp edges and sharp edged highlights, so we'll use the polygonal lasso tool again.

The polygonal lasso tool enables us to get very sharp edges, because we won't be able to paint outside of the selection.

Make random shapes on the facets and fill them with colors that are close to what you have already laid down.

Some part will need very bright highlights.

Be sure to check your reference material to see where you can add these shapes and highlights.

This part of the painting process is very time consuming, but the effect will really be worth your time. Just stay patient.

Phew! We made it! The diamond already looks pretty good and detailed right now, but we are going to add a little extra.

Duplicate all your groups and merge the duplicated layers.

You now have a merged version of the diamond.

Grab a selection tool and right click on the diamond, then select Free Transform.

Right click again and select Flip Vertical

Move the flipped diamond to the bottom, this will become the reflection of the diamond.

Next step is to go to Filter, then Blur Gallery and Path blur.

Click on the bottom point of the Diamond and then on the bottom of your canvas.

Double click to confirm this path. You can adjust the speed of the blur a bit to suit your needs.

Now that we have blurred the layer we will add a layer mask and paint on the mask with black.

I use a soft round brush for this. The black will mask parts of the reflection.

We want the reflection of the diamond to be more subtle.

On a new layer you can add some more to the reflection with a soft round brush.

Be sure to not make this reflection too bright.

Using the same soft round brush we can add highlights to the diamond

the last step in this diamond drawing tutorial!

We'll paint these highlights on a new layer.

These highlights really give some sparkle to this diamond!

I hope you enjoyed this diamond digital art tutorial.

If you did, be sure to give this video a thumbs up, I really appreciate it if you do.

Tomorrow I will be back with a new digital art tutorial, I will see you then, right?!

For more infomation >> HOW TO DRAW a REALISTIC DIAMOND - digital art tutorial - Duration: 14:06.

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How to Measure Digital Marketing Investments - Yiğit Konur - Duration: 32:19.

Welcome again, today I'm going to talk about a different topic- it's about

measurements. In general, we prefer to talk about measurement in the final part of the

conference because you will be learning so much about SEO.

The last point will be measuring success. It's a bit early but I hope

you will like it. Today I'm going to talk about creating an insane SEO

dashboard in 10 steps. Let me

introduce myself first, I'm the founder of Zeo which is the

formerly SEOzeo, it's a consultancy company which is based in Istanbul and we also have an

office in Ankara. We helped out many clients and well-known brands, like

Hepsiburada, Yemeksepeti and Markafoni and we are proud of it. I am also

working as a judge in the US and European Search Awards with Judith, as well as being

a part of Zeocracy our unique management style company. Also

I'm a SEO strategist and these are the brands we work together with- so I think

that's enough about me. Most people are saying that online

marketing isn't very hard and that it's easy. Yes, it might be,

online marketing was easy. Because when I started SEO

in 2007, we only had a few metrics, so we were looking

for new visits, the backlinks we earned and

this kind of stuff. After seeing that the green bar was

increasing, we realized that we made it and we beat the

situation. But it was easy in 2007 and the game is changing so fast.

There were KPI positions,

clicks, organic traffic and that's all. But online

marketing and SEO is changing in 2016. We have a lot of KPI's and maybe

you can find our blog post about it, but don't rush because

today I'm going to talk about 30 different online marketing SEO KPI's.

There are many KPI's that I want to talk about, but I don't want to

bore you so I have some satisfying gifts to help you engage in my

presentation. I can't help myself but watch this, and you will probably

only watch it about 5 times minimum. We are just focusing on analytics,

and similar metrics, like people's business page views, how many people

convert by coming from organic channels, average cart value of an organic

channel, a bounce rate and engagement metrics. The search intelligence

part is a bit different so you might need to use different tools. Most

of them are paid tools, but we are mainly using SEO monitor for keyword rankings,

difficulty and opportunity. You might consider knowing 'how

much of the PPC budget we save after increasing SEO rankings'. This is

another case to just calculate return on investment of SEO. The CTR of SERP

the impressions, these kind of metrics metrics and etc. There are

also web level metrics, there are mainly backlinks and social signals

which we are approaching in a different way. I will also continue

to talk about it, but if we look at them all, there are 30

different metrics and it's really hard to focus on all of them. The early

days of focusing on just three metrics have gone, so we need to

focus to today's SEO. I'm going to talk about something like this, but if

you only need to follow all these metrics you will need to work like crazy.

It's not only working hard, but it's also just a typical day for digital

marketers, we are just surfing on the Google analytics page. If you are

using Omniture, web track or something else, it's just a

typical day of digital marketing. I know that it's not

really funny because we are also always waiting and it

decreases our productivity in many ways. We are constantly waiting for the

loading bar and if you are working on websites which have more than 1 million in

traffic in a day, you will be facing this more and more. Some of my clients aren't

even using Google Analytics because of the high delays -they are using

the premium version of Google Analytics. After working that much

it's possible to be burned out and these results might not be good.

It can destroy our words, so we need to learn about dashboard to eliminate

wasting our time in Google Analytics, the search intelligence tools,

web level metrics and lots of other things. We just need to see

all the metrics in the same page and analyze all the metrics together.

There are mainly three different ways of creating your own dashboard and the first

one is the most well known. It is excel dashboard, because it's easy to make and

if you are able to connect the API, then it can go real time.

After that just refresh the data each minute- it's all possible. If you have

talented developers or are outsourcing a software company, we have 35Lab,

standalone apps is also a great choice for you.

But the excel dashboard has some disadvantages- they are not

portable and not mobile friendly. If you send one XL dashboard to your

client and their excel version is only one point different than any

other version, then it probably won't work. It's nice because you

don't need to live from your favorite tool but it also has some disadvantages.

If you are interested in excel dashboards and SEOzone, 14 speakers,

Annie Cushing has an amazing course. You might consider having this

dashboard, be bought it and now we have it at our agency and we really love it. I strongly

recommend it. Here are other ways of creating standard labs. In the

Turkish market, I can't say that we are always working with the best

developers, we are pretty unlucky in finding our correct

partners. If you have a great software team, you can also create your

standalone app to track all the digital marketing metrics. But if you don't have that,

you can follow Upwork. There are few talented people on

there, so you need to be very picky.

There are also very experience people on the Google Analytics dashboard creation, so

you can get information from there. Cloud software is

the easiest one to use, because you are just connecting your Google Analytics

account, your Google search console account and then all the data is gathered together.

The small disadvantage is that you need to pay monthly, but the

software is a service tool and not that expensive, so you might be willing

to pay. There are two different options, click folio and kaifee. My

main option is Click Folio because it's easy to use- I will

continue to talk about KlipfOlio and will get our hands dirty with a

small workshop. Click Folder is an amazing tool, I'm not

the marketing manager or an affiliate. Because there isn't any URL

maybe you must be URL by sharing in SlideShare.

You are coming from the blackhat background so we can expect it, I'm just kidding,

Klipfolio is amazing tool, I'm not getting any commission, but they even had

a Rand Fishkin dashboard in here, so they are getting inspiration from Rand's

Whiteboard Friday videos, then creating a dashboard. I will just

keep it because I hate to taking the easy way- reading the manuals

and focusing on what you really need is the best

option. Let's do things manually- building a custom klip

button is not very entertaining but I hope you'll like it.

In these 10 steps, I will use different data points. The first one is Google Analytics

and if you are talking about SEO, the search console and the

search analytics, it is mandatory. I will also mention it. SEO

monitor is not only the main sponsor but we have also been using them for two years,

they're amazing. We will use their API, some SEMrush API,

Search Metrics API, Moz API and some Google adverse data. There is a great

software which has just been published by

Mihai- he is also here. There is a great article in Moz about it and we

will be using it. Also SEO tool boxes, which is a bit old but is

still working. After that we will push all the data into Klipfolio.

Inside we have all the API keys of these tools, that's why I'm very

confident in talking about them. You might consider to skip some of them.

Let's continue one by one. The first one is Google Analytics. We

spend too much time in Google Analytics and KlipfOlio has also considered this problem,

so they responded with 'okay, we have a solution for Google Analytics.'

It's not only the standalone solution but

they have also imported some KPI's for you. You can just click on here and say

'show my blog subscribers in real time, my conversion funnel or the

organic traffic I get from the landing page performance of organic searches'-they are

all ready to use. You can also click 'create your own'- but there are lots of other

opportunities in there. The scroll pages are very long, so you might consider

adding some of them. I have created a sample for you and in

here you will see that there is some audience metrics of the Digitalzone website-

I love transparency. As you can see in here, you can just filter the data

according to your needs, not like Google Analytics where you need to pick the

start date and the end date. It's just easier to use- the last seven days, 30

days, 65 days, it completely depends on you.

You can then connect your Google analytics and see your speed

performance. You can also see your adverse keyword performance and lots of other things.

Even for the organic perspective there are great metrics to

find. So I strongly recommend using KlipfOlio and I

will share my dashboard at the end of this presentation. The second part is

connecting your Google Search console data. There is a great

amount of data behind Search Analytics and I think it's one

of the most underrated SEO tools in the world- you just need to focus more.

Klipfolio also has Google Search console integration- and you can

see something different in there. I think in SearchLove last year,

Larry Kim had a great speech about Rank Brain, he mainly focused on

increasing CTRs of search console pages and said that the well performing pages are called

unicorn whilst the less performing pages are called donkeys. You need to optimize donkeys

to survive from Google's algorithms and mainly Brain Rank, so saying brain rank

is much cooler. That's why most of the people says Brain Rank

instead of Google algorithms. After importing your data, you will see a

great chart like this. KlipfOlio automatically aggregates your click to

rate ratios from all the keywords you have. It then says 'in the

third position of your keywords, you will get 25% of click to rate' so

according to the average it automatically goes into your account.

It then complains that 'You are not listing in third

position home tech tablet but the CTR needs to be 40% but your

CTR is 7%'. There is only a 37% gap between

these numbers and it means that your page is not looking so sexy, so you

need to optimize your page to be much more attention grabbing. By using this

data you can increase your CTR rates in search console which will really help you.

It also helps you show search positioning and promote opportunities.

You just need to ask Klip Folder to 'show me my keywords in the

position between 11 to 15'. This means that they are in the second page, but only

in the top part of second page. If you just make a small optimization on

this page, you can jump onto the first page and get a much better CTR, which

would be beneficial for you. There is just two metrics that you can use in

KlipfOlio, but it's not enough for us. As 2016 marketers, we need

to be more techy and geeky and we need to learn about

API's. Like I said,

I'm a dropout student of Bilkent- my department was in computer science

but I couldn't manage to complete it because I was starting SEO Zeo.

I can understand only a bit of API language, but I'm sure that you can

understand it all. When I first took my attention

to API, it was like the language of aliens. It will be a bit tough in the beginning,

but you will get used to it. If you don't know the

meaning of API, it means the languages of computer programs. They

are talking between each other by using this language, which means API.

If you are able to use API, then you can connect to different services.

Google is disclosing that 'here is my search console API and here is how my

tool is speaking'. If you are using these tools, and you can

talk with my tool, then you can also get my data into your tool.

It's a great opportunity. If you're able to use this search console API, then

you are able to reach more limits than an ordinary user gets when it comes

to fetching data. In KlipfOlio there is a great feature

called Klip Editor where you can get the data from the API's. In

here you can see the query URL- it's the URL which has been disclosed by

Google and Google says 'if you say to this URL , just show SEO ZEO

search analytics query for starting days of 10th October- 15th October, I want

to see the pages and the role limit is 2050, which means that I want to get 2050

best performing pages on SERP.' After taking an answer from

Google, KlipfOlio helps you

put them into tables. You can use line chart pictures etc…

just put it in the table. After them putting it all in the table, you

can also create indicators. By using these indicators, you can easily

say that if the position is greater than 5, put it in red, and if it's

less than 5, put it in green. You can also colorize

your data and make it easier to understand. By using

this data you can import it to your your dashboard and the data will

updated in only one minute. You can also specify according to the

preferences in the tool, so it's great. If you're able to do it, you

will really like it, just learn how to use API's. You might consider

researching about GSON. After understanding that, I'm sure

you will be able to connect API's. The other step is connecting the SEO monitor,

SEO Monitor is a great tool which helps us in search intelligence, we can get

our organic traffic keyword positions, keyword opportunities and lots of

data. In here I'm opening SEO Monitor API documentation, and I am noticing

that there are some responses which have been returned back to me.

I will say that site ID, which is a unique ID of any project in SEO monitor-

date start and end, which brings me back to the data. I also just

customized the data requests from Klip Editor and typed in my query,

start date, the end and my authorization code, which is blurred.

It also helps you get your own data. In this case, I just need to fetch my

brand and non brand ratio by its exact numbers. It's my own

dashboard to continue and track this data.

You can fetch all your keyword rankings, just change 'keyword data' in

the URL and you will get something like this, which is from one of

our clients. You can even create some dashboards by using SEO

monitors data- it's valid, they have API

documentation, you will read it, retrieve it and post the data from KlipfOlio again.

In this case it's not returning in GSON, it's returning in

CSV. Then I can get the data and create a dashboard, it's

really easy to use. You can also continue using API's, but I won't

continue talking about it because it's a bit techy and boring for some

people. I will continue to talk about opportunities of KlipfOlio and there

is also a deep integration of search metrics in here. If you are using

search metrics, you have some credits of API. I'm not sure about the essential

package, but the sweet packages are included. Entering here you

can see the estimated search value, which means that if I bring

this traffic to my website using adverse, how much money do I need to pay Google?

Paying to Google is a great metric to sell to your clients, because

we are doing SEO for most of our clients and the return on investment

calculation of SEO is really tough. So you can use these metrics and even

even list your winning keywords, it really helps.

After spending five minutes in Klipfolio, I created a dashboard

like this. I made research for Tureng , which shows the Seo Visibility,

the competitor situation, the winning givers of Tureng and

their competitors. You can get all of this data in real time, just set it up once

and you will get the data every time you log into KlipfOlio.

You can also get data from most of the API's. they have native integration.

In native integration you can get the backlinks. These API's are

mainly Moz-scape API's, which is the link index of Moz. By selecting

your metrics in here, you can create something like this.

I'm looking at my current numbers in green and my competitors are listed

in the table below. It also helps you a lot, it's not only a SEO but

also Adwords. You can use Adwords data for SEO purposes to

understand which keywords convert better than any other keywords.

We are doing this for many of our clients in the keyword research process.

Connecting PPC and SEO is crucial for big Companies. Google Adwords

have a deep integration, you can add the campaign

performance click-through rate, specific keywords and

converting keywords. It really helps you to understand that

in this season people are just buying t-shirts. It then converts

'white t-shirt' keywords in my website and you will see the data

dynamically. There is just one snapshot,

but if you are able to log into KlipfOlio, you will get the updated data

each time, so it's a really good option. If you are an SEO like me and

your main expertise is not PPC, please consider using PPC data. I skipped this

data for many years but after seeing the real benefits of PPC data,

it sticks. For the eighth step I will talk

about the search analytics for sheets. As I said, Mihai is here.

He just published a great article in Moz and in the blog he also launched

a new keyword research tool. This keyword research tool will help you to

get your search console data and search analytics data,

it's like this, creating a sidebar in your website. In your Google sheets and

in your default, you can only fetch 1000 data, but by using API's you can get up to

5000 data, which means a lot for big clients. As you can see, I just wrote

'show me the queries, breakdown by page and date'. You can see how

many clicks I got on October 17 by SEO zone keyword, which is 10 clicks. I am able to see

every detail like this. I can also change the metrics and request the data

to refresh, so it automatically updates my Google. How can I use

this in Google to create a dashboard in KlipfOlio? It's easy and

a great opportunity- these guys are also connected with

google drive and if you're able to connect your search console data

spreadsheet which is supported by Mihai's tool, you can also import this data

into your dashboards. If you are just backing up your data by using these

google sheets, it will help you a lot. The last part is

using Seer Interactive SEO tool box. In here it helps us to

fetch data from different data points, as you can see it's a bit of an old tool.

But you can understand it by seeing that SEOmoz is written,

which is Moz now for three years. But it's still working in some perspectives, if

you are able to get data from different services into Google sheets,

you can still import it into your dashboard. Finally, in KlipfOlio

all your data comes together in the one warehouse, then you are able to analyze the data.

It's the best part of this kind of work, you can do lots of things in klip editor, you can

create indicators and specify your properties. There are lots of

different views and components, like pie charts, line charts

and even retention charts for different purposes.

This indicator feature is amazing. You can also use the

branding option, it's not the best way, but you can use the white label

service and say that it's my own dashboard to your class,

which is also another prestigious part of it. Once you create your final data,

you will have a dashboard like this. You will see all the data you need for one

website. In our agency we started to migrate all the client data

into this project, so our consultants can easily see the big picture. If there

is a traffic drop, it might be because of the Page Speed problem.

You can't see the page speed problem when you visit the website,

but keep in mind that maybe the traffic drop or the

organic visit drop comes from the weak performance made on the web or mobile site.

It really helps, you can connect many sites and have different

dashboard so it's easy to share. You can also show your talents to

your clients, so you need to get the benefits of these dashboards.

I have many dashboards right now, so I really want to share this with you,

but it's not ready yet. I hope to disclose it this week, so if you're

able to just drop me a line yigit@zeo.org, I'm really friendly and

reply most of the time. Drop me a line and I will let you know

when I'm ready to share my dashboards for you. That's my presentation and

thank you for listening, if you have any questions I will be happy to answer.

I'm sorry because I really forgot to bring some chocolates, Judith can

can I borrow some from you? I have 15, so you get 5 questions. If you

don't want to give three chocolate for each question, I can take your chocolates.

I have 10 chocolates and I am offering five chocolates for one question.

It's the rule of economy. So you created

these dashboards for all of your projects for your consultants to look at,

do you ever use klipfolio or anything like that to create dashboards for your

clients to look at or is that too dangerous to let them look at it directly?

Sharing client data with KlipfOlio? Sharing with the client, so

you create a dashboard that they can look at.

There are two ways to share your dashboards in KlipfOlio, the first

one is public sharing, it's free but if you want to share your data in a private

environment, you can also protect it by using a password. You are completely right,

imagine if we are working with the largest e-commerce brand in Turkey

and the old data is only disclosing one URL, if somebody is able

to find this URL and can get the entire data, in our agency we prefer to use KlipfOlio

in our own name, reports.zeo.org. You can

reach these dashboards by just entering your own password and your data will be

private. They had many investors

before so it's a big company and it might even drop, so its

possible. I think that it's safe.

You get your five chocolates. If you don't ask any questions, I will ask

questions to myself to get these 5 chocolates.

Will you get any commission from KlipfOlio? No.

Thank you so much for listening me, we will take a longer coffee break. I

hope you enjoyed. Last reminder, if you want to ask any questions to the

speakers and are a bit shy to ask, you can directly send a DM to the digital zone 16

account, so we will answer your question. Please send your old questions in DM

to digital zone 16 account, another reminder is that our hashtag is not digitalzone16,

our hashtag is digitalzone. If you're able to send to digital zone, you will

increase your luck in getting tickets, and increase your chance to get a

trending topic.

For more infomation >> How to Measure Digital Marketing Investments - Yiğit Konur - Duration: 32:19.

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How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel - Duration: 4:14.

You wanna get more traffic but you don't have the time

to do your own SEO,

your own digital marketing.

What should you do?

Well, the obvious answer is you should hire

a digital marketing agency.

But you know what?

If you just hire any digital marketing agency out there,

you're going to lose money.

Hey everyone, I am Neil Patel and today,

I'm gonna share with you

how to hire the right digital marketing agency.

(bright music)

If you want more advice like this,

make sure you subscribe to this channel

'cause when I release my next video

you'll then get notified.

The first piece of advice I have for you

is don't hire a digital marketing agency

who doesn't have traffic to their own website.

If someone doesn't have traffic to their own website

how are they gonna get you traffic to your website?

Everyone claims they can do SEO

or they can do paid advertising

or they're good at conversion optimization.

But if they can't show you the results

from their own website, don't hire 'em.

The second advice I have for you

is look for case studies and testimonials.

If a company doesn't have case studies and testimonials,

how do you know they're gonna do well for you?

And ideally look for bigger case studies

and testimonials or logos.

Because when you see this,

what you'll find is if they worked with big brands,

there's something there that big companies trust

and these companies have a much stricter hiring policy

when it comes to contractors than most.

So if they like 'em there's a good chance

that you'll also like 'em.

Number three, look for someone who's tactical.

Yes, strategy is important.

Concepts are important.

But if someone doesn't know how to implement,

doesn't matter how smart they are.

They're never gonna be able to get you the results.

They need to know how to implement the changes

to your website.

Look for someone who's tactical

or else it'll take forever for you to see any traction.

Number four, it doesn't matter how smart the founder is.

For example, I have a digital marketing agency

called Neil Patel Digital.

But you know what?

Yes, I worked on a lot of accounts

and I oversee the whole strategy for all my clients.

But I'm not there every single minute working

on one specific site.

You need to make sure that the people working

on your account are amazing.

I, myself do a ton of the hiring and I'm picky.

If someone doesn't know more about marketing than me

in specific areas or tactics or they're not well versed,

I won't hire 'em.

I'm just that picky.

Make sure whoever's working on your account

within these agencies are good.

Ask 'em, who's gonna be working on my account?

Number five, you need to have regular communications.

Ask 'em, are you gonna be providing reports, weekly calls?

Are you gonna be doing regular email communication?

If not, you're not gonna know what's happening

with your account.

Last thing you wanna do is spend money

and not be communicating with the company

that you're paying.

This is really important

because if you don't have communication,

you're not gonna know when things are going wrong.

Number six, ask for references.

If someone's not willing to give you references,

they haven't done well.

I'm not even saying you have to call the references.

'Cause you know what,

anytime you ask for references,

people are only gonna give you good experiences.

But if someone doesn't have any references to send you,

that means they've never done good work

for anyone out there.

And last but not least,

look for people that have worked on similar businesses.

It doesn't have to be direct competitors

or someone within your industry,

but similar sized companies.

You don't want someone who's only worked

with the Googles or the Facebooks of the world.

They have to work with small or medium businesses

if you're one or if you're a local business,

look for someone who's worked with other local businesses.

By ensuring that they worked with similar type of sites,

you're more likely to get results.

Follow these strategies and you're much more likely

to hire a good agency.

Now, before I wrap this video,

I have a question for you.

How many of you have hired a digital marketing consultant

or agency and got burned off?

If you have, just leave a comment below,

just saying "I got ripped off

"by a digital marketing agency."

I'm just curious 'cause I've found that a lot of people,

they're not using these tactics or these strategies

and they're hiring the wrong agencies

because they're not going through this process.

If you go through this process,

you're much more likely to hire an agency

that produces results.

Thank you for watching.

Make sure you leave a comment if you have questions.

Like the video, share it, subscribe to the channel.

Again, thanks for watching.

For more infomation >> How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel - Duration: 4:14.

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ডিজিটাল ভাদাইমা এথন বিয়ান বাড়ীর গোয়াল ঘরে | Digital Badaima Akhon Biyan Barir Goyal Gore | Bulbul - Duration: 16:45.

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Top Selling? Nikon D5300 Digital Slr Camera Dual Lens Kit - Duration: 2:16.

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Is It Worth? Canon Powershot Sx420 Digital Camera W42X Optical Zoom - Wi-Fi & Nfc Enabled (Black) - Duration: 2:15.

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Digital Science | Wikipedia audio article - Duration: 2:37.

For more infomation >> Digital Science | Wikipedia audio article - Duration: 2:37.

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Mini Tripod Stand For Digital Camera from Aliexpress - Duration: 1:31.

Hello Everybody Here is Mar Kitai

Today I recived another shippment from China

From Aliexpress

Send by china post

The value is 1$

Weight nearly 1 gram

By custom duty discription inside is some stand for camera

Let see what it is

we open

And yes in side is something

With some stand for cammera

It is a small stand for camera

Ofcorse is aditional adaptor for smartphone

And ouer Mini tripod - it is easy to use

very small

so just like this

leg are splay

So it can be higher

I buy it for my self for my trips

To use it outside from home - some movie or do photo

To don't bring a large one

Also in complectation is some adaptor

To put on this tripod a smartphone

I hope so it will be use full for something

Ofcorse in movie discription you found a link to it

Frome who and how much I pay for it

Thanks for watching and see you soon

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