hello hello welcome this is Sheri here and it's December which means it's the
25 days of Christmas so this is gonna be a very fun little holiday series that I
put together for us to stay connected and to stay grounded and I'm actually
coining the phrase marketing sophisticated to get you through your
holiday and to prepare you for 2019 so just because we go through the hustle
and bustle of the holidays and there's traveling and spending and cooking and
family we can still really have some key marketing principles that will propel us
into the new year so that we're really ready to go and ready to like level up
our game or business gain as solopreneurs and service based
professionals so I'm really happy I'm just trying this out here so this is the
25 days of Christmas and there's a cool logo we are going to go over some little
mini things before we get started in the content and if you catch this live say
hello and if you catch this on the replay I want us to type in hashtag
replay and that will help keep everything nice and situated and good to
go so I'm going to refresh my page and make sure I'm live and we are going to
jump in and talk about Christmas what it means for you um and really how I wanted
to have this as a gift right have this as a little pieces of presents that I
can get to you guys on a daily basis and really to really help us with our
marketing so so thrilled to be here on the business page it looks like I'm up
and running so I'm gonna just jump in and again if you catch this on the
replay say hello type in hashtag replay so what Christmas is about for me is
it's about family it's about faith it's about family and it's about giving and
this is my get to you guys an opportunity just to
keep connected to the core of basic foundational marketing principles things
just to remind you of and on top of that I'll be able to give a gift us with some
really awesome resources that we are able to keep reference go back to and we
can collect the library of these resources so the really cool thing about
this 25 days of Christmas is that every time I do a live I'll be able to share a
resource with you that you can take and download and keep and reference right so
today is all about the three missing selling mistakes that I'm seeing people
make over and over and I don't want that to happen to you because I want you to
thrive in your business and I want you to really grow and do the things that
are gonna get you to the next level get you more clients get you more impact
generating more revenue increasing your beads and increasing your visibility
okay so if you're new to me I'm sharing Auto I am your favorite client
attraction girl and and I help you the service-based entrepreneur to 5x your
business that's right 5x your business and attract more
clients within 30 days using systems to scale and expand your reach so that's
why I love doing this and I like to see people get results in their business and
we're here to keep you on marketing sophisticated so that you can continue
to get results in your particular business ok so again like I said we're
gonna be gifting you with some resources during these lives and we're gonna do
hashtag so if you need to find any of these videos you can use the hashtag 25
days and you can put that in the search and you'll be able to find the videos
again if you're on the replay hashtag replay and I would love to know some of
your aha moments as well so let me know what your odds are like what are your
big takeaways from these little lessons this helps me to really zero in on the
the topics that people really are becoming having a revelation about right
so that helps me so I want you to type in hashtag aha
hashtag 8h and so those are the three hashtags for us we've got hash sex 25
days hashtag replay hashtag oh so let me know if there's something that kind of
resonated with you or something that you think you can begin to implement in your
business based on the tips that we're gonna be sharing and these 20 by days of
christmas' and we actually just put up the tree today so I'll be showing you
our tree well maybe make some cookies together go
out on some little festivities together maybe come with me to grab coffee and
and and again I'll be able to drop some tips with you and you can grab the
resource so today 3 mistakes to avoid when selling your programs services or
products online and that's what we're gonna be doing so for this particular
lesson go ahead and if you want the actual notes for this go ahead and type
in cheat sheet at the bottom in the comments because you don't have to take
notes for any of these you're gonna be able to get resources but you need to
comment cheat sheet and I'll be able to give that to you directly so that you
can have the example that I'm going to share with you today um and I'd be able
to kind of give that to you so just comment cheat sheet when you get a
chance and I'll be able to do that so let's start with number one okay so let
me make sure I got everything covered we did
so three mistakes number one is the biggest mistake and I've seen this a lot
during the holidays is actually like people sharing offers before they make
any type of personal connection or build the relationship and I really do not
want that to be a like I don't want you guys to fall into that mistake I want
you to be able to make sure you're building your connections you're
building relationships you're really giving value you're being seen as the
authority and so I don't want you to do that I want to make sure that you're
doing that before you share an offer and if you share an offer too soon it's
going to kill the sale for you and I don't want that to happen to you I want
you make sure your marketing sophisticated um so what we need to do
is build those connections right make sure that we're building connections and
all of that amazing stuff we're just gonna share this out to a my
facebook group really quickly and and make sure that you're in there hashtag
marketing if you want to check out the group please feel free to jump in
hashtag market for clients you can do that in the search as well so number one
make sure you build those connections how can you do that well you can you
know give people a resource you know ask them you know what are some of the
things that you're kind of working through right now and then perhaps I
have a resource to be able to share that with you and then just leave it at that
for a while and then later on you can follow up with them all right so you
really want to get in the mindset of putting value up front and that's going
to help people see you and come back to you again because you're showing that
you can help them with something right so another way to build a connection and
build the relationship is to ask people instead of like what are they challenged
with or what are they working through you can ask them what their goals are
and that will help them you can activate what are your goals what do you want to
accomplish and from there maybe I know someone who can who would be able to use
your services right so you can ask them what they're working on what their goals
are and that will really help that connection as well and then you can
share what your goals are and perhaps they can refer people to you and it's
just an icebreaker when you're kind of meeting new people especially online or
in social media so you can either ask their challenge you can a circle and
just find ways to really like have a human to human connection you need to do
this before you share your offer and that is like the number one mistake that
I see people make they might come into a Facebook group and of course just to
drop a link to their offering um and then I also see those big threads where
I'm it's like okay share your promo day so it's probably hey Nene how are you
it's promo day and it's like I'm sure your offer and you know one that group
might not necessarily be your target audience and two you're sharing a link
before people really know like and trust you like we all know that people in
vests and those that they know like and trust so maybe for instance we met and
the group and stroke of a conversation I'm happy to have you here I love to
meet new people what they're doing and really connected people because even
just masterminding our brainstorming and messenger can really spark ideas for you
to grow right we are not an island we need each other to advance and grow so
it's really good to surround yourself with people who are about something have
their goals doing something really excited about something so personal
connections personal connections that's a big thing for 2019
hey everybody who's joining on a single well the number one thing was do not
give an offer before you build a connection or a relationship and I kind
of gave you two ideas of how you can begin those relationships okay let's
move on to number two now I'm gonna go into number two a little bit more deeply
so because I want you to understand marketing at its core at your service
based entrepreneur if you're a coach a consultant I know we have people who are
professional development coaches and my membership we have a math coach and a
Spanish coach and we've got travel agents what we want to do at the core of
what we do is we solve problems I read a book years ago called the millionaire in
mind and we had affirmations that we had to say in the book that prompted us and
the definition I think the guy's name was T Harv after I have to google it but
the definition that entrepreneur was a person that makes it solves a problem at
a profit solves a problem at a profit yes so Mimi says exactly we need to
support each other thank you and thanks for being here so thrilled that you're
here so and others on the group or my profile hello guys so um you want to
solve the problem now here is what I've seen and I'm gonna give you a real
example so that you know you don't just hear the theory you actually can hear
like the application behind it um if you say things like hey um do you want to
become an aspiring entrepreneur then you should hire me for this I can help you
do this like that's not good enough any more there's a lot of competition in the
service based industry there is a lot going on if we've got to cut through the
noise I'm going to tell you one way to cut through the noise and don't worry
this example is on the cheat sheet so if you do want that just type in teaching
and I will give that to you but here I was actually am in a workshop
like in a challenge I think maybe within the challenge with me this week and we
were all sharing so this is my start so we're all sharing our message we were
all sharing our promo post and we're kind of like seeing like we were you
know prompted to share our promo post and of course me I was going as a
marketing coach I was going in on helping people strengthen it and
critique it and I'm actually gonna tell share with you how I did one of them but
I one thing that we're missing is we're not going in on the pain enough now
don't worry you're not causing your person pain they already have the paint
they are already losing sleep over this paint all you are doing is presenting it
so that you could come in being the solution but you have to go on in on the
paint so that's the number two of mistake that we're making as
entrepreneurs we're not talking about the pain enough and I'm gonna give you a
real example that happened this week of like the before and after message when
you're just skipping over the pain and then you're like oh hire me instead of
like going in stay in with the paint for just a second when you're doing your
promotion post this could be a promotional email or on your landing
page okay so an either case you can use this technique and people are not doing
this because in for support for whatever reason so let me get to the example you
guys ready for this example okay let me make sure that I make sure I have all
the comments or whatever we need okay so this is this example is really going to
allow you to see it like the application of how to like sit with a pain for a
second so that you can do this more in your
business when it comes to marketing your business so let's see yeah they're real
so let's do it okay here's the example you guys ready for
this example I want to share with you this was a real example of a business
coach she was sharing her pitch post right so this is a promotional post for
selling her products for selling her services so she's a business coach and
she actually wrote this I'm not saying anything I'm just giving you the actual
post so let me read it to you really quick so here's her boats are you an
aspiring entrepreneur do you have a business idea but don't know where to
start allow me to be the catalyst for making
your dreams become a reality by providing the tools and strategies to
help you get started and set a firm foundation for your
business now how does that tie the one in the comments if you think that sounds
good type of one and I know we're in three different places type of one in
the comments if you out read it one more time
I really want us to like hang out here for a little bit this is what this
business coach wrote um as she was giving an example of her promo post here
at hey here's one more time are you an aspiring entrepreneur do you have a
business idea but don't know where to start
allow me to be the catalyst for making your dreams become a reality but by
providing the tools and strategies to help you skip start it and set a firm
foundation for your business type of one in the comments if you think that sounds
good I think it sounds good but I think we can become marketing sophisticated
and tighten it up I'm going to show us how to do okay and dude the principle
number two she's not doing the going in on the pain enough she's not really
talking about why it's a struggle if it's a struggle you guys people are
gonna invest and pay you money okay it needs to be a little bit of a pain
that's just the way marketing is there's a psychology part of marketing and I
just want to share it with you so she's not going in on the pain she's saying
are you an aspiring entrepreneur but you don't know where to start and then she
moves on we got to sit with it a little bit more so here I come along
on this post and I say okay let's make let's let's do this a little bit better
let's cut through the noise because you know why everybody says let me make your
dreams become a reality everybody says that that sounds pretty
generic right and I'm not trying to step on toes I just want to challenge us to
have a better message that's all have a better message be more specific and
going and sit on the pain a little bit this is how I did it you want to hear my
version so that's the version that we started with and then this is the better
version advice to taste up myself here's my virgin are you an aspiring no
sorry I'm sorry Laura you are an aspiring entrepreneur with a great deal
of potential but you can't seem to find your footing when it comes to finding
your ideal client it's been months since you shared your single offer and the
feelings of rejection from your last launch are lingering keeping you stuck
unexcited and in fear sound familiar you're not alone I was in your shoes
until I discovered XYZ and now I have these great results dot dot dot and my
clients they have great results dot dot like you're filling this in right I in
fact I'm so sure of this coat and then we talked about the results and then
Edie you can do it too I can get you there's these results too in fact I'm so
sure that that I have all this coolness and you name with the coolness of your
stuff in the benefits right I'm backing this up with a 30-day money-back
guarantee and if you're ready to spark a new wave of momentum for your business
click the link to learn more okay do you see the difference in those two I
took the same message but I went in deeper on the pain right it's the pain
part so I talked about you know lingering feelings of rejection of fear
I talked about being your if your keep your being stuck like she needs to go a
little bit deeper and sit there because it's gonna grab people's attention you'd
be start with a pain and grab their attention and then you come in and when
you come in you know be super specific you know it's not about like you know
the what is it
helping their dreams come true and making their dreams are reality it's
more about like specifically how you're going to help them and you've got to be
like I'm doing this you gotta be specific now how can you be specific you
got to talk to that person before you make that claim so I invite you at some
point this month to actually have a conversation with your ideal client and
we just did this in a challenge to help you understand what their specific pains
are so that you can put that in your message the way I just did it and then
what they aspire to do what they want to do and their goals and you're gonna put
that in your messaging so your messaging is super simple because it comes
directly from the mouth of your target audience and I want you to be thinking
about going in on the pain a little bit more does that make sense guys that's
gonna help elevate your marketing so for your service based business and I can't
wait to hear about any other results that you guys have on that all right
guys I'm gonna move over to the third and final mistake that we make when
we're selling our services and our programs and a lot of it a lot of us
know this already but I've got to say it again you want to sell not the features
but the benefits so the biggest mistakes people are making they're talking about
their features are talking about the number of coaching sessions they're
talking about um all the worksheets that they have to fill out and all these like
how long the calls are gonna be or if you're a VA they're talking about all
the spreadsheets that they have and all the tools and the apps or if you're a
travel agent they're talking about the process too much listen guys people
don't invest in that stuff right I'm just here as a reminder for this
particular tip um stay away from the features and talk more about the
benefits the outcome the result so if you worked with me you'll no longer have
to have this problem but you'll have this solution you won't waste time doing
this because you'll save time you won't I'll save you money I'll give you a
higher status I'll give you more income whatever the benefit is that your target
audience wants just be talking about that a little bit more
so guys if you want to cheat cheat for this particular lesson again drop in
cheat sheets in a comment and I'll get that to you those are my three biggest
mistakes that I see service-based entrepreneurs make when it comes to
doing your pitch and you comes to doing you're sharing your offers so don't make
those three mistakes we'll recap one more time number one share your offer
too early before you build know like and trust factor not building that
connection and those relationships number two not really sharing the pain
you know just skipping over the pain go a little bit deeper and understand the
pain by just talking to them okay and number three really talking about the
benefits and the outcomes versus the features you can get into the features
later after they become a client of yours and then you can talk about the
actual details of what's entailed but talk about paint a picture and you know
I work with some travel agents paint the picture give me imagery language of what
it looks like if I'm a travel agent selling vacations like imagine imagine
sitting on the beach with a nice cool drink not stressing and your worries
being um you know not even no worries in the world imagine what it feels like
with a win you help them to see and paint a picture for the outcome not okay
you have to go to this gate at this hotel in this hotel and this driver in
her narrow it's the outcome right so if if you're a math coach then it's like
okay imagine what it's like to really feel validated that you really do get
these concepts like how was that how would that change your life and acts
actually ask them how it would change their life and use that in your
marketing so I hope these tips helped you guys I'm so excited so before I go I
want to let you know how these twenty-five days of Christmas are
working I'm gonna be doing these lives during the week just Monday through
Thursday so Monday through Thursday 11 a.m. Eastern Standard Time I'll be going
live sharing a tip just like this on the weekends there might be some recorded
videos and some texts with some quotes maybe I'll take you behind the scenes
with me and just keep us in that festive holiday giving spirit but I'll see you
lie here in the business page 11:00 a.m.
Eastern Standard Time where I'll be giving us some tips but you'll be able
to take away some resources with you to keep in to build a library with to keep
as a reference point and to go back to those examples that I'm giving you of
like what not to do and then what to do okay are there any questions I think
that covers lots of lots lots of that thank you everyone who's jumping on and
thank you oh hi Sonia hi Angela okay good yeah I'll definitely get you
guys a cheat sheet I didn't see that till now I really appreciate you guys
being here and I hope you're having a great weekend this was a special weekend
I usually I'll be doing lives during the week Monday to Thursday and really just
keeping us grounded keeping us like just connected to the core of what good
Murphy is I want to see you succeed and I've
had my group coaching programs and Pete everyone I have a high of a hundred
percent success rate okay everyone met their stated goal and it's because of
these principles that I'm going to be sharing with you throughout all of
December so thanks so much for joining me type in hashtag replay on the replay
and let me know okay let me know a big takeaway like what do you think that you
can do now or do you have any revelations use hashtag AHA for any
takeaways or aha moments and these lives okay guys thanks so much have an amazing
rest of your weekend and I will chat with you very soon bye for now
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