Auto news on Youtube Jul 2 2018

- On today's Cold Email Teardown we are talking

about selling conversion rate optimization services.

And we're gonna go through a three email drip.

And we've got actual stats, so I'm excited, here we go.

Hey Alex, first off I wanted to say I've watched a ton

of your videos and let you know how useful they are.

Thanks, that's a guy that's appreciative.

You know, I'm not saying anything bad about you,

but when are you gonna leave a comment, huh?

If you have left a comment already, thank you.

This is a new style I'm trying called intimacy.

I'm gonna just make aggressive eye contact with the camera,

and ask for you to leave good comments.

This teardown's gone off the rails already.

So, first off I just wanted to say

I've watched a ton of your videos.

I know how useful they are.

I set up a cold email campaign

to help out a mate whose freelancing.

He's offering conversion rate

optimization to help digital agencies.

Unfortunately, I haven't had

that good of a response for him.

Here we got 127 emails out, 79% sent, 24% opened,

0% clicked, 3% replied, 10% bounced.

So, 24% open rate is extremely low.

That means we're gonna look at the subject line.

Then from there we'll look at the other topics.

But he sent all three emails.

It's a three sequence drip, and he's

using Mailshake to send it out.

All three response he's had were negative by the way.

So subject line, I would say question

about CRO reads as question about crow

to somebody that doesn't know anything

about conversion rate optimization.

Which actually brings us to a bigger point, acronyms.

If you're using an acronym in your email

you better make sure that everyone knows

what you're talking about because even

as a marketer if you're not thinking conversion rate

optimization every single day you might read that as crow,

and you might not open the email

as evidenced by the 25% open rate.

Or you might just say question about CRO,

and think, oh, my company's not named CRO,

I'm not gonna open the email.

There's a million misunderstandings

that could happen by putting an acronym in the email.

So I would actually just test question about company,

and make that a custom field here.

That's the subject line I would test,

and let's jump into the email.

Hi name, your X client project is one

of the marketing projects I've seen!

This is everything that's wrong with cold email right here.

If you're not customizing this line you can't say stuff

like it's the best marketing project I've seen.

What does that even mean? What does that...

I'm a little peeved, all right?

If it's a good marketing project

you're complimenting them on results.

And if you're complimenting them

on their amazing ability to get results,

why would they need conversion rate optimization?

That's a general rule of thumb for all cold emails.

Don't compliment people on something that you're going

to say in the next line they're not doing great.

So, hey name, love the work you did

for this project, impressive.

Are you the best person to speak

with at this agency in relation to conversion rate

optimization training for your clients?

Are you the best person to speak at?

That's up to you as the sales guy

to find out if they're the best person.

Assume you're speaking to the right person,

and actually pitch them on your service.

I've helped two dozen agencies in the last year

with conversion rate optimization, hang on.

There were some case studies, however,

that stood out, especially the website designs.

If you're a conversion rate expert,

and you're looking at their sites,

and you're finding conversion problems,

that would be the time to reach out.

So I'm gonna assume that's the frame of this email.

The lead choice here would be agencies

that have client projects and cases studies

that obviously look like they can be improved

with conversion rate optimization.

I've helped two dozen agencies in the last year

with conversion rate optimization for their clients,

and would love to do the same for your company.

If so, would you or nothing be interested

in knowing how CRO can increase agency revenue?

Do they know what CRO is, or do they not know what CRO is?

I'm gonna assume they know what conversion rate optimization

is, but don't know the acronym.

If that was the assumption you made it

doesn't make any sense to educate them

on CRO if they already know enough

at least to know what the acronym means.

It doesn't make any sense.

P.s. You can read a short blog about my tips

for the CRO course I teach for the CIM.

Again, CRO, CIM, I could Google CIM, but I'm not going to.

I'm just gonna delete it.

I've helped two dozen agencies,

and then maybe two agency names,

Fuzz, Fueled, in the last year

with conversion rate optimization for their clients

and would love to do the same for your company.

We do a two day on-site workshop

that will give you sales materials

and training to make more revenue selling conversion rate

optimization as an add-on service.

I would love to run through the details

on a quick call and see if there's a fit, thanks, Joe.

So, this is email one.

I would remove this as well just

because I don't know what the blog post is about,

and I don't know what CIM stands for.

Second email, hi, first name, I almost forgot

to send you my article from The Drum

on western versus eastern personalization and CRO.

P.s If you don't look after conversion rate optimization

or training your staff please feel free

to forward my email on to a relevant colleague.

I know this is what it says to do in Predictable Revenue.

People know how to use email a lot more

than they did when that book was written.

And they will forward it if it makes

sense for a colleague to look at it.

You don't have to ask for that forward, at least not here.

P.s. I almost forgot to send you my article.

It's disingenuous to say stuff like this in an email drip.

And they know it's an email drip

because you're sending it to marketing people.

They know about cold emails, so when you say

stuff like this was the greatest marketing project

I've ever seen, congratulations,

or I almost forgot to send this to you, here's my article,

they can see right through

that stuff, and it turns them off.

They're not gonna respond to an email like that.

Hey, first name, wanted to make sure this didn't get buried.

And I like this article, right?

Here's an article from The Drum on western

versus eastern personalization,

that's a great interesting article title,

in conversion rate optimization.

Mind if I send over a few times for a quick call?

The problem with sending this link in this email

is you're asking them now for two things, right?

Click the link and book a meeting

with me, instead of just one thing.

But if this article's really great,

I haven't read it, maybe send it.

If not just remove this and the email still works.

Now we're on to the third email,

the final email in the sequence.

Hi, first name, just wanted to check if you're interested

at all in CRO services or CRO training for your clients.

This requires no work from you,

we create the deck slides for your pitch.

Otherwise, I bid you good day and won't contact you again.

This comes off as too aggressive

in a really weird way, so I'd remove that otherwise.

Just wanted to check if you're

interested at all in CRO services.

Hi, first name, at this point I'll assume

you're not interested in adding conversion

rate optimization as a service this year.

If anything changes and you'd like to hear

how our training can increase company,

their agency name's, revenue and client sales conversion

please let me know, thanks, Joe.

And there's your email, there's your email drip.

Right here I'll put a link to download

this in the description as always.

Also, if you want us to do this

for your agency that's experiment27.com.

We write cold emails, we book meetings

with enterprise companies, and most importantly,

we find you enterprise companies to work with.

If you found this video valuable,

I would love if you would share it with a friend or two.

We're trying to hit 100,000 subs,

so every share helps the channel and helps me.

I'm Alex Berman, thanks.

For more infomation >> How To Pitch Conversion Rate Optimization Services (+Follow Up Sequence) 📧Cold Email Teardown📧 - Duration: 7:52.

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Prince Louis v Princess Charlotte Christening: How Will The Royal Services Compare? - Duration: 2:50.

For more infomation >> Prince Louis v Princess Charlotte Christening: How Will The Royal Services Compare? - Duration: 2:50.

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Prince Louis v Princess Charlotte Christening: How Will The Royal Services Compare? - Duration: 2:53.

For more infomation >> Prince Louis v Princess Charlotte Christening: How Will The Royal Services Compare? - Duration: 2:53.

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Chiropractic Services From Jimenez Chiropractic Med-Spa - Duration: 0:46.

At Jimenez Chiropractic Med-Spa, we can help with injuries resulting from automobile collisions,

slip and falls, and worksite accidents.

Chiropractic physicians practice a drug-free, hands-on approach to health care that includes

patient examination, diagnosis, and treatment.

Our trained therapists use state-of-the-art equipment and procedures to rehabilitate our

patients and accelerate the healing process.

If you're experiencing pain that won't resolve, consider comfortable, holistic chiropractic

treatment at Jimenez Chiropractic Med-Spa.

Visit our website at jimenezchiromed.com

For more infomation >> Chiropractic Services From Jimenez Chiropractic Med-Spa - Duration: 0:46.

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Spectra Wellness Chiropractic Services - Duration: 3:14.

Hi, it's Dr. Lisa at Spectra Wellness in Tampa, Florida where we inspire growth-minded people,

like YOU, to ignite the full power of your mind and body.

Today's video is going to discuss the chiropractic approach we have utilizing a sound wave technique

to adjust the first bone in your neck.

I had always been exposed to chiropractic thinking it was very interesting but a little

bit nervous.

I had seen patients who had had trauma, especially when manual manipulation of the neck was involved.

So, throughout my career, I would send patients, but very cautiously, for chiropractic manipulations

only for their lower back.

That was until I got exposed to the upper cervical approach that we utilize here at

Spectra Wellness.

The upper cervical approach takes a look at the C1, which is the very first bone in your

neck.

You must understand that if that bone is out of alignment, which it is in almost everyone

-- all it takes is one fall, a very active lifestyle, and that bone will not be exactly

lined up.

When it is out, your body is in a state of emergency.

It wants desperately to reconnect that joint, because it is the most important joint in

our entire body.

All the signals from your brain go through that bone, and all the blood to your brain

has to go through there, as well.

So, without even knowing it, you may be walking around sub-optimal, so below optimal performance,

because that bone is just slightly out of alignment.

Here at Spectra Wellness, we have a chiropractic technique that is SAFE.

It does not involve manual manipulation, so there is NO risk of shearing, tearing, or

any kind of trauma to your neck.

That patent-ability comes from the imaging.

You will go for very specialized films and then the software analyzes it within 1/100th

of a degree.

Our chiropractor will spend time mapping that out and determine the angle, and then, when

you come in, you will be adjusted using a sound wave.

The sound wave is part of the bed, it barely taps in your neck, you will hardly feel a

thing, but what we do is reestablish all of those nerve connections and the blood supply

back into your brain.

I haven't met anybody yet who does not want more blood heading to their brain.

I don't know about you, but I needed it.

The technique and the results that we see are truly one of a kind.

They're very unique and you really need to come in and experience them.

Concerns really are few.

There are a couple of conditions that may not be a candidate for this practice, but

the chiropractor will review them with you at your visit.

We have neurosurgeons who regularly send patients to us because of the safety and ease of this

practice.

Many times patients can avoid surgery or other invasive techniques and you really want to

go ahead and come in and find out if you're a candidate.

Please click on the link below, fill out your email and contact information and one of our

staff will get back to you to set up your appointment as soon as possible.

For more infomation >> Spectra Wellness Chiropractic Services - Duration: 3:14.

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Memorial services for Maryland victims - Duration: 0:34.

For more infomation >> Memorial services for Maryland victims - Duration: 0:34.

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Transitional Support Counselling services - Duration: 4:37.

Hi I'm Emily Rotta. I'm the business owner of Transitional Support.

Transitional Support is a company that understands that we all have transition

and changes in our lives whether or not it's going from high school to

university or to full-time employment or retirement or changing jobs. What we do

is we work with our clients throughout stages of their lives, so a client will

come to us and they might have a few sessions with us they'll, feel that

they've got the skills and the strategies to cope with that situation.

But what I like to see and what I get a lot from my clients is that they will

come back when something else is happening and they'd like some more support

with. So what we believe is not diagnosing our clients but we believe in

supporting them through those transitional changes. I come from a

background of working with children in large schools and helping young people

transition through the change of high school to university, from university to

working. So why I do what I do, is to help people with these changes. I sit with

families or individuals or couples and we sit down and we talk just like you

and I are talking today about what might be going on for them in their lives.

Often people are so quick to be diagnosed for depression or anxiety or

that they're not coping in life, when really we all struggle with what's going

on in life and we just need somebody to help us break it down

and work through some coping strategies or map out some other ways to support

them, that's my passion. I like helping people to feel that

they're normal and that their response to stress is a normal response but I

also like to help people learn how to cope through that and some different

strategies we use even down to breathing. So often we don't even breathe... So life

is difficult and that's the reality. We're very busy,

we've got busy lives. I often explain that we have a lot of trauma in our life.

A trauma is a trauma if it's a trauma to you and a trauma to you will

be a different trauma to me but that doesn't mean that we haven't experienced

trauma. Often people think that a trauma is about going off to war, but a trauma

can be driving on the highway getting to work every day and being abused by

someone along the way. There's so much aggression in society at the moment and

we're just not feeling that we're supported, so people are actively seeking

transitional support. They're actively seeking my counselling services because I

talk to them about that their response to that situation, is a normal response.

But it doesn't mean we stay in bed and not get out of bed. So we talk about how

to get out of bed, how to live our lives and how do I live our lives to the

fullest that we can live our lives. One of my clients she said to me "Emily

I'm gonna keep coming here because it's like going to the gym. You don't just

stop once you've lost the weight. You keep coming so that you learn how to

have good well-being and balance and life balance". I like to reflect on my

client when she says that and I use it quite a lot, because we need to

look after our well-being and it's something that needs to be maintained

and my clients will often say to me "I speak their language I don't use complex

words or diagnoses" to help them to understand what they're going through. I

use clear language that they can understand. To be honest, I'm a human

being too and I don't pretend that I've got it all together. I get stressed, I get

worried, I get anxious. That's what I do is I talk to people about being

anxious is normal it's a normal response when we're stressed but when we're aware

of that when we're aware our anxiety is overwhelming what I do is I breathe. Such

a simple thing that we don't do in life and something we don't do enough of. I go

mountain biking, I'm an avid mountain biker and I also go walking up in the

round in the national parks around here and so sometimes with my clients I'll

take them for a walk as well. Just getting back and doing those everyday

things to help us to relax. I hope this video has helped you to understand a

little bit about what we do here at Transitional Support. Have an awesome day.

For more infomation >> Transitional Support Counselling services - Duration: 4:37.

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Services held in Northern Ireland and France to mark Somme anniversary - Duration: 4:53.

  Commemorations have taken place in France and Northern Ireland to mark the 102nd anniversary of one of the bloodiest battles of the First World War

 Hundreds from both Northern Ireland and the Republic of Ireland travelled to northern France to remember those who fell at the Battle of the Somme

 Northern Ireland Secretary Karen Bradley led the tributes at the Royal British Legion service at Thiepval, and the Somme Association services at the Ulster Tower and Guillemont

Facebook Twitter  "It is important that we remember all those from across the island of Ireland who gave their lives for our freedom during the First World War," Ms Bradley said

 "The Battle of the Somme in particular has an indelible link with Northern Ireland given the remarkable bravery shown, and the scale of the sacrifice made, by the 36th (Ulster) Division and the 16th (Irish) Division

 "It is difficult for us to comprehend the horror that these men faced as they went forward into battle, but their contribution and sacrifice was immense and we should never, ever forget it

 "We are indebted to organisations such as the Royal British Legion and the Somme Association and Somme Heritage Centre who work tirelessly to ensure that their heroic contribution is always remembered

"  In Belfast, Deputy Lord Mayor Emmet McDonough-Brown led the Somme commemorations at City Hall

 "It was a personal and political privilege to lead the procession on behalf of the citizens of Belfast," he said

 "Unsurprisingly I am very mindful of the hurt and pain that occurs when lives are lost

In my own family, I am proud of my grandfather who fought fascism as a pilot with the RAF in World War Two, and also of my great uncle who died just before Armistice Day as a medical orderly

 "Those who went before me and who fought the evils of their time are uppermost in my mind today

"  DUP MPs for east, north and south Belfast, Gavin Robinson, Nigel Dodds and Emma Little-Pengelly, were among the others to lay wreaths at the cenotaph

 Belfast Lord Mayor Deirdre Hargey laid a laurel wreath shortly before the official service, following the tradition of Sinn Fein members in the top city post

 The Battle of the Somme started on July 1 1916.  The first day of the battle remains the bloodiest in the history of the British Army

 Some 19,240 troops – including many from both Northern Ireland and the Republic of Ireland – were killed within 24 hours

 The Ulster Tower is dedicated to the soldiers of the 36th Ulster division while a Celtic cross in Guillemont is in memory of men from the 16th Irish division who died fighting in the nearby fields

For more infomation >> Services held in Northern Ireland and France to mark Somme anniversary - Duration: 4:53.

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Northwest Texas Healthcare System Trauma Services - Duration: 0:31.

In an emergency, you want the passion ...

commitment and experience of the Northwest trauma team.

You want professionals who can respond immediately

when a stroke happens...

Or a heart attack ...

Or the expertise of a high-risk OB team.

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With advanced cardiac care and specialty stroke services ...

along with dedicated pediatric ER care.

Northwest delivers passion ... commitment ...

and experience.