We have tapped into something�: Impeachment drive builds digital army to take on Trump
Tom Steyer's trove of data is fueling speculation about how the Democratic activist might use
his new political power.SAN FRANCISCO � When billionaire Democratic donor Tom Steyer launched
a digital petition drive to impeach President Donald Trump two months ago, some Democratic
Party leaders dismissed it as an unhelpful vanity project � and even Steyer thought
he�d top out at a million signatures.
But nearly 4 million digital signatures later, the philanthropist and environmental activist�s
unlikely campaign has seized on an issue � impeaching Trump � that could become part of the Democratic
mainstream in 2018. It's placed at his fingertips a potentially powerful tool: an email list
of millions of motivated activists whom he can reach instantly for organizing and fundraising
and that could become the hottest trove of data in Democratic politics since the email
list that Bernie Sanders� insurgent campaign against Hillary Clinton collected in 2016.
Steyer's digital success is fueling intense curiosity about what he�ll do with that
tool in the future � and whether he�ll use it beyond his California base, for a White
House bid of his own. �That�s how you build a grass-roots operations
for a presidential campaign. And if you are that guy who started this, that�s certainly
a leg up in organizing a 50-state strategy,� said Mike Madrid, a Republican consultant
in California who is advising former Los Angeles Mayor Antonio Villaraigosa, a Democrat, in
his gubernatorial campaign. �That�s what he�s building, and it�s probably second
only to Bernie Sanders� list, and may be eclipsing it. Every election cycle has its
own dynamics, and whoever is tapping into the sentiments of their own base usually has
an advantage.� Despite the opposition of party leadership,
Madrid said Steyer has shown �there�s a huge vacuum for somebody like Tom Steyer
to come in and tap into the activist base � and even beyond that � where some are
willing to sign up.� Campaign experts say Steyer�s petition drive
is breaking new ground in digital organizing in the nontraditional political terrain of
the Trump era, though it�s been anchored by an traditional media onslaught � national
television ads that have been running nonstop since Oct. 20. So far, 3.73 million people
have signed on to Steyer�s NeedToImpeach.com drive, which has brought his message into
the living rooms of millions of average Americans. An NBC News/Wall Street Journal poll released
this week showed that 41 percent of Americans now back impeachment hearings � higher than
the percentage that would support Trump in a 2020 election. And in a recent vote, 58
House Democrats backed Rep. Al Green�s call for impeachment � a dramatic shift from
the two who supported impeachment at the start of Steyer�s drive in October.
Steyer himself acknowledged shock at the avalanche of grass-roots support for Trump�s impeachment
in a recent interview, amid clear disapproval from Democratic Party leaders like Nancy Pelosi
and Chuck Schumer, who have suggested that it distracts from the party�s agenda. �We
have tapped into something much larger than we thought,�� Steyer said in a recent
C-SPAN interview. He says he�s upped his original goal of 1 million signatures to 5
million. As one of country�s leading political donors
in 2016, and a major party activist in California on issues like climate change, Steyer has
long been the focus of buzz about a possible 2018 run for governor or the U.S. Senate.
But the impeachment drive has fueled speculation that he could be even eyeing a run for the
White House. Asked about his political intentions in a
C-SPAN "Newsmakers" interview to air this week, Steyer gave some of his most expansive
comments to date. �I haven�t ruled it out, and I�m actually trying to determine
what will have the most positive differential impact,�� Steyer said. �I�m absolutely
ambitious � to try and be part of the group of people who gets America back on a just
and prosperous course.�
While Steyer acknowledged that �I have to make this decision fairly soon,�� he added
that the determining factor will be �what can I do to stand up against what I consider
to be a deep threat to the safety and health of the American people.�
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