-------------------------------------------
Tyrod Taylor - NFL Digital Diaries - GEICO - Duration: 1:22.
Hi, I'm Tyrod Taylor.
Quarterback, Buffalo Bills, and this is what I do.
I like to spend my off days relaxing in my house.
It took 7 years of my career to finally purchase a house.
Here we have my sitting room.
I chose a fireplace over having a TV in this room just because I wanted it to be more of
a place where you could just sit down and talk.
This house fits my personality.
It was something that I aimed to do.
I wanted a theater room and I wanted a pool table.
So, I was able to put a pool table upstairs on the top floor.
But, I spend most of my time in the theater.
Watch TV there, play video games, watch movies.
It's just a comfy place.
Sometimes I probably fall asleep when I shouldn't.
Great defense.
I got into pilates about two years ago.
I was big on yoga and still am a fan of yoga.
Pilates being a part of my routine is something that I can unwind in.
I feel like anything or anytime that I'm working out or exercising the body, it allows me to
go into a mental space where I'm not thinking about other things.
I'm Tyrod Taylor, and this is what I do.
-------------------------------------------
Digital Transformation for Public Safety organizations - Envision 2017 - Duration: 2:24.
>> Hi, Xavier Pereira from
Microsoft services and I'm very
pleased to welcome John Manning today.
John can I ask you to introduce yourself?
>> Sure. John Manning Microsoft services,
I oversee public safety and national security solutions.
And I do so as a former law enforcement officer.
>> So John I know you get a lot of
customers and when it comes to law enforcement,
what's really the problematic today?
>> So, unfortunately we're in a growth industry.
Right? The global threats never been
higher but fortunately we have
more data that's coming in from more sources.
So everything from body cams to GPS,
record management systems, cad solutions,
body cam, fix cam,
it's all this data is coming in.
Now unfortunately that's kind of created
a paradox for us because we have
all this data and now we have to figure
out what to do with it and how to surface that data.
>> So I know you are engaging very different roles within
your industry and when it comes to the leadership agenda,
what do you think people really need to do to
transform and solve some
of the problem you just mentioned before?
>> So when you have all this data there's
great responsibility right so how you use that data,
and use it to its fullest.
So we have to really
surface the data so that if you have a threat in
there it's not post-incident that you
find out you had that data in that threat.
So we need to work on how we surface
the data, correlate that data,
and then really do some messaging out to our community
to make sure that they're kept safe.
>> Why do you think Microsoft can distinguish itself?
What type of solutions we can provide to
help our customers succeed in that space?
>> So we're very fortunate because Microsoft
has the aware solution, which is a great IP,
which manages to take that data extract it,
correlate it, and give greater value than
the individual data that we've surfaced.
So for example, if I use a location and an offender,
or a suspect, and let's say video we
can correlate that into a safer messaging
for the response for us.
We can do it in threat management
so we can try to prevent the incident,
and then if the incident does occur
it helps mitigate the losses.
>> Thank you very much John. I think
that's really useful to share your experience.
If you want to know more about digital transformation,
I would recommend that you join us on
our website at Microsoft.com/services.
And we'll have here not only some information but also
demonstration that you can see to go
deeper on those solutions. Thank you.
-------------------------------------------
Social Business, La Transformación Digital Corporativa | Salamanca 2017 - Duration: 15:36.
26th day as we continue the journey October
we go directly to Salamanca
Congress an annual congress of the company
group is about a group of industry
car where we will give a
Conference social business where we
to talk about the importance of all
part of socialization of a business the
digital processing part as
sectors that today yet
They are digitally processed and
It is at its beginning
they can do so we will go
to have dinner there tonight
Congress tomorrow and as always all
aggravated
[Music]
yes no fears
[Music]
para ello estamos en salamanca acabamos
de llegar congresos cerca y vamos a
hablar de social business ahora mismo
pues nada dejamos absolutamente todo y
nos vamos a hacer las pruebas de audio
porque va a ser en otro hotel que está
justamente a las afueras sabéis algo
que se agradece mucho e sobre todo los
que cuando ya algo que dice mucho de
menos en españa es la comida española
fija o nada más acceder muchísimas
gracias autorrecambios salamanca la
verdad es que estábamos a disfrutar y
hay una bolsa que todavía no hemos
abierto pero también pero pesa
muchísimo así que vamos a ver pues
tenemos fijaos 43 gorras a temas
tecnológicos altavoz bluetooth y así
da gusto de venir a dar conferencias
cargador para temas de móvil esto vamos
tengo tres y siempre vienen bien esto
esto esto y esto es todo esto parece un
bolígrafo está lleno
madre mía bolígrafo vamos a ver a vale
un
una bola del mundo como un decoración
quedan quedan cosas e un tipo fitbit o
algo para medir las pulsaciones y tema
de actividad deportiva
tenemos un usb para el coche
a mí no para acompañar absolutamente
todos seguimos seguimos a esto me
encanta tenía un iguales para la
música en la ducha es el bluetooth para
dentro del agua tenía un esquema
estropeado para este gesto más ilusión
esto una pared una lámpara una linterna
led de 500 lumen
tenemos una bolsa la bolsa con guantes
lo mejor para canadá para abrigarme
bien agenda estar siempre haciendo el
papel de ping
seguimos seguimos esta es la bolsa sin
fondo promociones revistas más
bolígrafos más bolsas dentro una
mochila una mochila una mochila entera y
aquí tenemos qué es esto
a del congreso no cerca el 28 congreso
del grupo cerca en la matrícula y el
último aún skinner youtube y esto
esto está esto es un saco de dormir
algo para obligarnos a ver avale un un
chaleco
joder pues abrigados con tecnología y
con comida así da gusto venir a un
congreso
hola que tal soy juan merodio bueno él
es dani
[Música]
ballets y 1823
soy bien no daniel audiel hoy es bien
aparte los 15 minutos que me preguntás
intentar que yo les diré que a lo largo
de la presentación cualquier cosa que
me quieran decir que interactúen con
más tarde para conocer los males que
hoy tenemos y si no ya nos viene a hemos
hablado bien a buscarlo y media
poblacional 10 y tal y cual mejor está
fuera así que vamos fuera de la casa
a
en respuesta al compromiso también que
se da esta rúa para que no sabe un
poquito
mañana veremos pero para que no lo ve
para que no entre tarde de frío que os
conozco poco que os he hablado pero dio
por bueno muy bueno hay que sacarlos en
primer lugar es un placer estar aquí
vale lo que quiero compartir en este
ratito es más que conversemos no al
final no traigo nada preparado pero sí
quiero transmitir un poco mi experiencia
en este sentido no hay una cosa que
siempre me gusta y que a lo largo de
todos estos años he visto que que
funciona y que muchas veces tendemos a
cuando queremos hacer algo
mirar en nuestro sector y personalmente
creo que es un error
cuando miras en sectores que no tienen
nada que ver con el tuyo y que muchas
veces puede sonar lo reciba y cómo
éstos han hecho eso
remy sector no intente integrarlo al
tuyo no y he visto que cuando hacemos
las cosas realmente nos da buenos
resultados
déjame que me presente muy libremente
yo tengo 37 años llevo 17 años
dedicándome al marketing digital cuando
prácticamente internet en entrono una
cosa que tenía clara hace muchos años
es que no tenía
no quería tener jefes y hace pues
aproximadamente 12 13 años
emprendí y desde entonces me dedico a
montar negocios en internet como bien
comentaba uno me ha funcionado
otros no han funcionado e montado en
distintos países de distintos tipos y
ayuda a empresas a utilizar internet y
todas las herramientas digitales para
que sean más rentables en todos los
sentidos no fija un punto fundamental
los negocios son las webs cree que es
importante a nuestro negocio desde el
punto de vista de imagen por lo que
estoy comentando si o no totalmente
porque al final es si alguien quiere
buscar nuestro negocio probablemente
para google lo primero que aparezca sea
vuestra web
y es que tenéis una sola oportunidad de
causar una primera buena impresión
para mí la rentabilidad en el mundo
digital radica en los micro nichos de
mercado es decir parcelar al máximo
posible tu cliente
yo creo que lo importante sobre todo ser
conscientes de lo bueno que nos puede
aportar este mundo digital
porque al final nos guste o no puede
estar de acuerdo o no estar de acuerdo
pero está ahí
entonces si tú no tomar ventaja del
para tu negocio lo hará otro entonces
creo que estando en una posición fuerte
una posición cómoda
si sois yo lo comparo con con libres y
tortugas
creo que a día de hoy hay muchas
empresas que están aquí adelante pero
son tortugas y hay otras que están
aquí atrás y son libres
dalí 3 a 5 años vas a ver lo que pasa
esto que es lo que le pasó a
blockbuster pues hoy ha sido un placer
bueno mañana e intentar compartir más
o hablar más cosas pero bueno espero
que sea resulta interesante y gracias
[Aplausos]
las
[Música]
bueno y estamos aquí apuntó 15 minutos
que era para entrar en mi conferencia y
juan vert hoy a las 12 donde hablar de
social business en el congreso así que
nada vamos ya para allá a una hora más
preguntas pero muy buenas muy buenas
tardes a todos es un auténtico placer
estar aquí le quería dar la casa
acerca por por invitarme ya todos
vosotros también no por permitirme
compartir este este ratito con con
vosotros
cuando hablamos de hacer marketing para
para empresas considerase que
normalmente las empresas contratan a
gente realmente cualificada en marketing
digital para llevar la comunicación el
marketing para toda la parte
estratégica digital las empresas o no
no porque alguien se decide la razón
saberla que tampoco lo sé no se piense
en ello y se debería pensar totalmente
sí pero al final porque para mí es un
tema de orden de prioridades vale pasta
como dice su lema orden de prioridades
no le estamos dando la importancia que
esto tiene para asegurar yo voy a
mostrar cifras que esto tiene
imputación en la cuenta de resultados
de un negocio
al final a mí lo que me interesa de
todo esto es que vale y cuál es el
objetivo y alinear todo esto con el
objetivo de negocio de la empresa no hay
muchas veces decimos no es toda la parte
digital stop la persona más joven de la
empresa que éste sabrá de esto seguro
que habéis oído hablar cara a cara
más empresa dice no tienes que generar
contenidos para internet no y del baile
pero como alineó por ejemplo generar
contenidos me da lo mismo escrito se
envíen fotos como alineó yo eso con el
negocio se puede se puede en una empresa
youtube y hace poco demostramos que el
80% de los clientes que adquirían el
producto
habían pasado al menos una vez por el
blog de esa empresa no podemos decir
qué porcentaje de influencia tiene pero
lo que está claro es que influye en la
decisión de compra no por lo que yo
primero creo que las empresas están en
cuatro estados hay cuatro estados de
empresa
partiendo de esta base lo primero una
empresa que es fuerte en finanzas y
fuerte es el mejor
es una empresa fuerte genial es el de la
situación es la siguiente para mí es
la mayoría de empresas donde son
fuertes financieramente pero en
marketing es una empresa estable y
éstas las que están en mayor riesgo
porque que algo sea estable significa
que puede ir para arriba y para abajo
dependiendo lo que hagas y normalmente
cuando las cosas están estables
tendemos a relajarnos su mano up que
fluya y ahí es donde realmente corremos
el peligro
el tercer estado estamos somos muy
buenos en marketing pero financieramente
tenemos problemas pues obviamente es una
empresa en dificultades y si no tienes
ni uno ni otro empresa al borde del
fracaso
estás en una situación realmente
compleja por lo que al final es ver en
qué de la cuerda floja estamos todas
las empresas en la cuerda floja nadie
está cien por cien seguros
lo que pasa que no es lo mismo una
situación estar más cómodo esa cuerda
floja que están ahí agarrándonos con
el brazo que nos tiembla absolutamente
todo por lo que empezó la 1º
situémonos en qué zona está nuestra
empresa de todo
de toda esta parte y el cliente un
servicio no nos está haciendo un favor
sino que sólo nosotros
al darnos la oportunidad de darse lo
estáis de acuerdo con esta afirmación
creo que todos los profesionales debemos
trabajar por que nuestras empresas sean
bonitas miradas por fuera y desde dentro
no algo que es importante como es decir
es preguntarnos qué estáis haciendo
para que esto suceda no porque esto para
mí no es el futuro es el presente no el
futuro no sabemos cuáles esto es hoy y
debíamos estar trabajando ya desde
desde ayer no y la disrupción jugó un
papel fundamental en todo esto no me
gusta mucho porque es que es cierto esto
nos ha pasado meses nunca tenemos tiempo
para hacer las cosas bien pero sí para
hacer las dos veces y esto nos pasa
mucho y al final es algo totalmente
contraproducente
desde aquí os invito a que penséis de
manera totalmente discutible va a decir
no tengáis miedo a equivocarnos siempre
manteniendo márgenes de seguridad y y y
el error que no sea un error fatal decir
vaya rápido y fallar barato obtener
donde quieres estar de cibeles donde
estoy a una fotografía fija de dónde
estoy donde me gustaría estar y cómo
puedo reinventar todo esto y para mí
una parte fundamental sobre todo es
buscar nuevas líneas de negocio nuevas
vías de ingresos paralelas a las que
tenéis y cosas donde mejor nos avise
imaginado y ya muchas nosotros y entre
los que incluye muchas veces te dicen
algo y eso no va a funcionar y luego
pruebas y de poder
menos mal que lo probé porque ha
funcionado entonces yo lo que intento
hacer siempre es no no creerme
prejuicios propios ni tomar decisiones
en base a mi criterio porque me ha dado
cuenta que eso me equivoco si no pruebo
y si no funciona por otra cosa al final
es es un tema estadístico aap y
conseguir aseguró
a día de hoy en empresas big tub y que
trabajamos en españa estados unidos y
canadá
el 95% del presupuesto publicitario nos
lo llevamos a facebook con una
rentabilidad que no os podéis imaginar
en captación de este dato el potencial
cliente y luego lo que llamamos
'calentamiento' del leaf que es trabajar
es feliz
depende del tipo de negocio y negocios
que convierte a los dos días dos meses
o dos años
aquí hay muchas variaciones y eso
funciona muy bien porque facebook
a día de hoy y en españa es muy aquí
la policía superbarata digital todavía
de súper barato impactará que la gente
si nos vamos otros países sobre todo
anglosajones es una auténtica locura
los precios que tenemos facebook como os
decía os permita hacer una
segmentación es porque al final yo sé
por ejemplo mi padre pasa más nivel de
67 años pasa más tiempo en facebook
que yo no genera contenido pero está
ahí mirando absolutamente todo
muchas veces cuando quitamos porque
decimos vitu vi en vivo y funciona muy
bien
lo importante del bip bip por resumirlo
así es como captamos ese dato de ese
posible cliente como lo trabajamos y
como lo convertimos y aquí es muy
importante alinear departamentos de
marketing y ventas que no sé si en
nuestro sector pasa pero la mayor
sectores están siempre a leches están
pegados entre ellos son departamentos
separados que ni siquiera comparten el
100% de la información
para mí es un departamento único
porque al final el éxito depende de
ambas partes
cada uno se queja del otro no es que los
contactos son malos en otras que tarda
mucho en llamar a los contactos que le
pasa pero al final tenemos que trabajar
todos unidos en esa parte es muy
importante integración pero yo diría
que la parte youtube y en dice
tal funciona muy muy muy bien gracias
muy amables y hemos acabado la
conferencia hemos tenido que salir
corriendo porque si no percibíamos el
tren vamos ya directos en el coche la
verdad es que ha sido todo genial súper
interesante ha sido muy focalizada la
verdad negocio o no y si ha podido haber
muchas preguntas sobre toda la parte de
cómo pueden realmente en sus negocios
grandes empresarios de toda la vida
implementar todo esto por lo que la
verdad es que ha sido muy interesante y
muy muy reconfortante y ahora ya estamos
a viernes casi fin de semana y después
de esta dura semana de viajes que hemos
tenido pues creo que toca descansar un
poco pero todavía nos queda camino pues
llegamos al final del del viaje ya
destacamos de de llegar a la ciudad de
madrid
espero que te haya gustado este vídeo
es si quieres que te avise cuando
vayamos sacando el resto de vídeos de
nuestros el resto de viajes las
conferencias que hemos hecho que no se
han visto en este vídeo parcialmente
las vamos a subir completas por lo tanto
si quieres que te avise de todo
suscríbete a mi canal buen fin de
semana
si llueve tatami
[Música]
me
-------------------------------------------
Storyville with DJ Nu Mark (feat. Paul McCartney and Jurassic 5) | TBS Digital - Duration: 2:32.
- It's 2009, and I'm performing in Australia,
the show's growing amazing, people clapping along
with the monkey, and finish the show,
walking backstage, I feel this hand on my shoulder,
turn around and it's Chuck D.
He was like, look, you know, groups should never break-up
they should just take a break.
So we fast-forward to 2013 and Jurrasic 5
gets an offer from Coachella.
I remember walking into Indio at the festival,
and I'm just feeling good,
I'm feeling like, overly confident.
I didn't even bother going to the stage until about
10 minutes before we were supposed to perform,
and that's when everything went to (bleep).
I see this look in Cut's face, that I've never seen before.
Yo man, my turn table's (bleep).
Ray's behind him goin', I sorry Cut, it was an accident.
(laughs)
Ray is a funny (bleep) -ing dude.
Out of nowhere, Paul McCartney just shows up.
Hello gents.
And I'm like what the (bleep), and he's standing closer
to me than the rest of the group.
I don't even know if the rest of the group even saw him.
So I'm thinking like, you know, do I walk over to Paul
and talk to him, or do I help Cut out?
So I'm talking to Paul McCartney, all I could get out of
my damn mouth was, Paul you're my gemini twin and
I love you man.
And he doesn't say (bleep) to me, he just winks,
and then my boy takes a snap of us and I'm back to reality.
So I walk back over to Cut and at this point,
he's like borderline crying.
Then out of nowhere, Z-Trip walks up, like yo what's up?
And we're, you know, Cut's explaining to him,
like man, the engineer dropped the turntable,
we're (bleep) -ed, and Z he was like yo,
if you have a back-up needle I could probably help.
Z's Scotch-taping and super-gluing this needle into
this vintage turntable, as the Coachella stage hands are
like rolling us out onto stage.
He goes to play the first note,
yo is your (bleep) gonna work B?
Like this is crazy.
And I'm lean in, (bleep) and it was like blah!
Like (bleep), like blew me off stage practically.
So it wasn't like the ideal performance,
not in front of 70,000 people, but it was good to
be onstage with the group again and we got through
the performance and I guess that's all it really was.
The fact that out of all the people, Ray's the one
who dropped the guitar so it's,
we still laugh about it, 'cause Ray is a funny
(bleep) -ing dude, but we love him to death.
-------------------------------------------
Digital Transformation for Public Safety organizations demonstration - Envision 2017 - Duration: 5:30.
>> I am John Manning. I work
for Microsoft Consulting Services,
overseeing public safety in national security.
And today, I have the pleasure of showing you
the Microsoft Aware Solution.
When I was a police officer,
and I was one for 25 years,
I had a pet peeve.
As I drove around my Marc car, I would always wonder,
why do I have this data that's not telling me things.
The only time I could get data was when I
had ask it a specific question.
So we have all these sensors in law enforcement.
We have license plate readers,
CAD, record management solutions,
license plate readers, shot spotters,
body cams, fix scams, post cams.
You get the point. All of this data is coming in.
The problem is that data is all being stored in
separate silos and the only
time I can get the data from those silos,
is when I ask it a specific question.
Whether it's I have an intentional question like,
does this person have a warrant?
I ask the record management system,
does this person have a warrant?
It tells me, he does.
And then I'm surprised.
And I always wonder, why am I surprised?
This was my data. I might have arrested this person.
I might have completed the report, gone to trial,
seeing this person get sentenced,
and then they don't show up. They have a warrant.
Yet, he's standing right here and I'm
surprised he has a warrant.
It's my data. My data should be telling me everything.
My data shouldn't be siloed or it should be
surfaced and giving me situational awareness,
that helps me in my job on a day-to-day basis.
The Microsoft Aware Solution does exactly that.
So what am going to show you is the city of
Chicago and a scenario that occurs there.
The first thing we have is audible detection.
The audible detection is
showing me that the gunshot spotter,
the audible detection of a gunshot in this town,
has just told the dispatch center that it's gone off.
A weapon's been fired.
This section here is the CAD calls
and these are only the CAD calls
that relate to a gunshot.
So if you look, you can see we have
an aggravated assault with a handgun,
a motor vehicle theft,
the violent gang task force
is entered into the license plate reader,
a license plate of a vehicle they want to know about.
And then an armed robbery. That information
is being surfaced onto a map.
So we have our three shot spotters
that all indicated a gunshot,
and then we have the 911 phone call.
And now what it's integrating is the cameras in the area.
So the camera feeds are being
displayed down here and
the officers have the ability to see it.
These camera feeds are always recording.
But they'll purge the data that they don't need.
What Aware does with
the cameras is the second the gunshots are heard,
it's capturing that data and now it's not purging it.
It's storing it because obviously,
there's great evidential value for this.
In law enforcement, I'd like to say, we
don't know what we know sometimes.
What we're doing with this correlation table is we're
surfacing that data that we know and need to know.
So in this case, this is
historic data of crimes that were
committed in the area of the address of the gunshot.
But we don't want to see all the data.
Remember, this is Chicago.
It could be a very busy city.
So we have lots of crimes that
probably occurred in this space.
If we looked at all of those crimes here,
it would be a lot of white noise.
And we don't really care about let's say
a mail theft or a vandalism.
We want to know about the robbery,
the homicide, the aggravated battery,
the domestic violence because that's what we're
really would or potentially can relate to the gunshot.
And then, who's living in this area?
Who were the violent offenders that we're looking for?
Because the probability is they may be involved in this.
So as we surface these people,
we're also able to correlate it to their addresses or
their known arrest locations from the history,
surfacing the photos to
the responding officer so in real-time,
they could start looking for potential suspects
that might be in the area of the gun shot.
License plate readers. Remember before I
mentioned that we had a stolen vehicle?
In my industry, that's a very important data point
because criminals don't want to
drive their own cars when they commit a crime.
You want to steal a vehicle so it's not
linked back to me after I've just done a shooting.
So the license plate reader
is picking up on the license plate of a stolen vehicle,
it's surfacing where that vehicle is,
it's capturing a photo and then also
pushing this out to the officers who
are still responding to this call.
Last but not least, we look at social media feeds.
So not all social media feeds because obviously,
that'd be another source of white noise.
We're parsing and getting
the correct social media feeds that are
in this area and then we start analyzing it.
So in this case, social media is
telling us anybody else hear that?
Just witnessed the shooting. No joke.
Right down the street, cops are starting to show up.
And this last one, rest in peace,
You know it's going to go down.
So here we've just identified
two witnesses and a potential suspect.
Highly valuable information when you're going to a crime.
So what I've just shown you was
the Microsoft Aware Solution,
and what I love about this is we've
used it everywhere from Atlanta to Sao Paulo, Brazil.
We've used it in a variety of different ways.
We use within the public safety and justice industry.
We've used it for police response.
We've used it in jail management.
We're using it in court management,
but really we can use this in corporate security.
We've sold this product and used this product
in airports, in stadiums.
Corporate security is starting to
look into this globally.
It really has boundless use.
And so, as you're reviewing it and thinking about Aware,
think about what data points you want
correlated in the output because
it really is agnostic to the data.
So thanks for your time.
-------------------------------------------
Animation Mentor and the Future of the Digital Classroom - Duration: 1:59.
Hi, Bobby Beck here from Animation Mentor
With amazing feedback from our community and mentors
I'm excited to share with you the next evolution of our learning experience.
At the center, is a living stream of activity where you can view all the work that's being
posted in the community
Click on any image or video that's been posted
to gain immediate access to feedback tools
this allows you to draw frame-by-frame over the work
helping to make your comments even more clear and specific.
As a student of Animation Mentor
you can watch anyone's mentor video critiques
to expand your learning experience
Everyone gets a video critique each week
so the amount of great input you'll be able to soak up is massive.
If you like someone's work, click their name to view their profile.
This is where you can view their work, follow them, and send them a direct message.
When someone sends you a message, you're notified via email and in the site as well.
When posting your work, you can add multiple items per submission for feedback and input.
When someone comments on your work, you'll be notified
making it easy to keep the communication flow going.
Go to your classes in the My Courses menu.
This is where you can view recorded lectures
and gain access to all your class-specific materials.
Some more great news is the site is mobile
so you can watch your lectures
view and reply to comments
and even attend your weekly live video sessions via your phone, tablet, or laptop.
We hope you've enjoyed this behind-the-scenes look at the new campus
and we invite you to come be a part of the magic of animation
and study with us at Animation Mentor.
Until then, we wish you the best.
Take care!
-------------------------------------------
Digital literacy – English for study - Duration: 5:16.
For more infomation >> Digital literacy – English for study - Duration: 5:16. -------------------------------------------
Cap U Digital Visual Effects Program Overview - Duration: 1:05.
One of the mandates of our program
is to create the next generation of independent
visual effects film artists.
There are upwards of 60 Visual-Effects companies
in the Greater-Vancouver region alone right now,
so there is a great number of possibilities for students coming into our program.
This year we're making in-roads into virtual reality, augmented reality,
and we have a full-fledged motion capture studio.
I think cross-collaboration is a huge advantage of our program.
You're not just learning visual effects,
you're learning all different aspects of film production.
We work closely with the Costuming department,
with the Acting for Stage and Screen Department
with the Motion Picture Arts students,
giving the students full access to explore all that digital media has to offer.
-------------------------------------------
Bryn Mawr's Digital Competencies - Duration: 3:36.
[Narrator:] This summer, Bryn Mawr students participated in an internship
where they engaged with the Digital Competencies
Bryn Mawr's framework of digital skills and critical perspectives on technology
Here's what they have to say about it
[Francesca:] Learning different research skills over the summer
is really preparing me well
[Emily:] For school, the digital competencies is going to help me
with all the research that I'm going to be doing
for my English paper at the end of my senior year
[Leslie:] The digital competencies - it wasn't just about
learning specific tools
It was more about learning how to navigate any tools that you come across
[Emily:] I learned how to use Audiovisual Production and Analysis
It also gave me a chance to work with writing documentation
and that, I think improved my writing ability
and my ability to understand the audience I was working with
[Leslie:] I think that it makes us more complete in our education
because we're not just leaving the school with those
specific things we took away from our majors
but we're also leaving the school with all the other digital...all the other skills
that we know we will apply in every aspect of our lives
[Francesca:] It's really reassuring to me that I feel like I can
learn a whole bunch more software if I need to or want to
[Leslie:] It's really a time for us to reflect on
what we do online and how we do it
I found myself just realizing all the little things I was doing
were adding up to something that was really big
I am definitely doing a lot of algorithmic coding and I'm also doing a lot of design thinking.
We also had a lot of brainstorming sessions where we started to flesh out the structure
of the digital competencies initiative as well as the content
Another important thing is really just self-confidence.
The confidence to apply to internships because I really think that I'm capable
or that even if maybe I don't know everything they want me to know, when I get there
I can adapt
Without that reflection, I believe that it's hard because in college is when we have the
time to do that
Being digitally competent means being able to understand
what you're doing, why you're doing it and also how you're doing it.
[Emily:] I think it is really important to be able to articulate
the digital competencies that you have
because employers are looking for people who are digitally competent
[Francesca:] One of the benefits of knowing about the digital competencies initiative
is that it gives you a language to understand your skill.
[Emily:] I can articulate better the digital skills and competencies that I've learned
in LinkedIn or in my resume and in interviews.
[Francesca:] Having a framework for all these different skills is really helpful
in learning about the other options that are out there for you.
[Leslie:] So I believe that it makes for a whole individual because you don't just
have the soft skills
or the analytical skills, but you also can bring your A-game.
-------------------------------------------
Digital Divide Reflection - Duration: 3:03.
Hi, my name is Rachel Lerman.
The topic my group focused on for this project was the digital divide.
Overall, I thought this project went very well and was ultimately successful.
After looking at the comparisons from the pretest to the post test, there were significant
improvements in the accuracy of responses from my classmates.
Our goal as a group was to clearly identify and teach the various vocabulary terms and
and concepts surrounding the Digital divide to the class, and according to the post-test,
we were successful!
One highlight I noted from this group project was simply learning more about the digital
divide myself and seeing how I can apply it in my future classrooms.
While I had heard of the divide, I didn't know too many facts about it and I definitely
hadn't thought about how it would affect my classrooms in just a few years.
A lot of the facts were pretty shocking in terms of how many students don't access
to internet or technology to even complete their homework, and these are all really important
to keep in mind as we are getting ready to enter the field.
In terms of what changes I might make to the unit, I would have liked to consider adding
an interview component to the project in which we could talk to current teachers in the area
about how the divide has affected their classrooms.
And one way to do this would be to interview teachers who teach in different districts
that maybe have different availability and access to technology and internet.
And, getting some advice from current teachers regarding techniques they've found to bridge
the divide would have been very helpful.
Not only for the project but just as we get ready to become teachers ourselves.
Units from others groups were very helpful and very well done.
I thought all groups had information that was presented clearly and concisely.
It was laid out really well in their powerpoints, and the pictures, images, and videos were
really helpful in getting the information across to me as a student.
A few topics I thought really stood out were Flipped Classrooms, 1-1 learning, um and tips
on internet safety for students and schools.
And I think a lot of times, especially for internet safety, um we kind of have a general
idea of what we can and can't do as students, um, but when it comes to teachers and figuring
out what kind of information we can use in our classrooms without permission, what we
need permission for, or what it means for the schools if a teacher is not abiding by
these rules is really important to keep in mind.
Especially just because I'm sure we're gonna want to utilize a lot of different techniques
and technologies, images, and videos in our classes.
After this unit, I definitely think there is something to be said for online learning.
It allowed me as a student to learn the information I needed to on my own time, and I could continue
reviewing the information as I needed to.
In my opinion, in-person lectures are the most effective because they allow for immediate
discussion and conversation and questions, but online learning is still effective and
a great option for many teachers and classes.
-------------------------------------------
Accuweight Stainless Steel Digital Kitchen Food Scale, Small increments bug - Duration: 1:24.
1g
2g
3g
4g
5g
6g
7g
8g
9g
10g
11g
12g
13g
14g
15g
16g
17g
18g
-------------------------------------------
Digital Signage Clock apps on ScreenCloud - Duration: 0:52.
Share multiple different timezones or the date and time on your digital screens using Screencloud's Clock apps.
With World clock app you can display up to six different timezones at once, in two different color themes.
Or use the Clock app to display the time, date and day of the week.
There are three different themes to choose from including: Digital, Flip and Simple in either light or dark themes.
Both apps can be used as part of a zoned display and in portrait or landscape format.
You can even customize the color and theme to suit your brand, office or reception.
Popular in lobbies, reception areas and offices,
ScreenCloud's Clock apps make it easy to ensure your audience is always on time.
-------------------------------------------
Digital Story- How I Selected My College Major. - Duration: 3:35.
Hi my name is Nichole Piccolo and I decided to do my digital story on how
I selected my college major since it is something that is very recent in my life.
I was accepted into the University of South Florida in December of 2015 as a
pre-nursing major. Once I was accepted into USF I had to find a place to live
on campus and that's when I found out about the nursing LLC. The LLC was located on
the third floor of Maple Hall and was occupied by all pre-nursing students.
Soon after I started living in the LLC I was invited to join the CARE program
which gives you automatic admission into the College of Nursing as long as you
maintain their requirements. The requirements of staying in the CARE
program involves keeping a 3.6 USF GPA and getting nothing lower than a B in
all of your prerequisites. Once I was accepted into the care program I was
able to maintain a high GPA and I got the proper grades to remain in the
program that then enabled me to apply to the College of Nursing for this fall
semester. I was then accepted into the College of Nursing and attended
orientation on July 21st of 2017. Once I was officially accepted I got online and
ordered all of the textbooks and instruments that were required of the
program and that only added to my anxiety excitement as well as student
debt. I was very excited when I first started at the College of Nursing but I
realized about a week and a half in that nursing was not the right fit for me.
While attending the program I was able to talk with other girls that were in
the program, and I soon realized that I did not share the same passion and
excitement as they did to succeed in the field of Nursing. This led me to a lot of
questions about whether I made the right decision to pursue nursing, and I became
interested in choosing another major particularly Elementary Education. Once I
got the idea in my head that nursing was no longer for me, I got on to the USF
undergraduate majors website and I was scrolling through all of the majors
until I finally came across the Elementary Education major. Once I
clicked on that, I found the 8 semester plan which showed
me all of the courses to complete the major. As I was looking through the
courses I noticed that I had already completed a lot of the FKLs
and prerequisites to get into the College of Education for the Elementary
Education cohort, and all I needed was the Intro to Teaching course and to take
the GKT exam. I recently took the GKT, and I'm waiting on the final score
before I apply. Once I made the decision that Elementary Education was the new
major that I wanted to pursue, I realized that I had many of the characteristics
and traits and organizational skills as a teacher and it made me that much more
excited to pursue a career in Elementary Education. I am now in the process of
completing the rest of the requirements to get into the College of Education and
I plan on applying for the spring of 2018 semester to begin my new major. This
is how I selected my new college major
-------------------------------------------
NS2017 Smarter Balanced Digital Library and Interim Assessments - Duration: 26:20.
GOOD MORNING.
I'M REALLY SORRY YOU HAD TO SEE THAT.
BUT I WILL TRY TO MAKE UP FOR IT WITH
TODAY'S NEW WITH THE SMARTER BALANCE DIGITAL LIBRARY AND INTERIM ASSESSMENT BOARD FOR THE
SCHOOL YEAR.
SO OVER THE NEXT 15 MINUTES OR SO, WE'LL BE FOCUSING ON SOME SUBSTANTIAL SYSTEM ENHANCEMENTS
TO BOTH THE DIGITAL LIBRARY AND THE INTERIM ASSESSMENTS.
AS WELL AS SOME NEW RESOURCES THAT ARE AVAILABLE TO HELP YOU PROMOTE THE DIGITAL LIBRARY AND
INTERIMS.
ALSO BE LETTING YOU KNOW ABOUT SOME UPCOMING TRAINING OPPORTUNITIES IF YOU ARE INTERESTED
IN GETTING MORE DETAIL ABOUT THE INFORMATION IN TODAY'S UPDATES.
AND I DO WANT TO -- I KNOW IT'S BEEN MENTIONED A COUPLE OF TIMES ALREADY THIS MORNING.
BUT MANY OF THE SYSTEM ENHANCEMENTS THAT HAVE BEEN MADE TO THE DIGITAL LIBRARY IN THE INTERIM
ARE A DIRECT RESULT OF FEEDBACK FROM YOU AND YOUR COLLEAGUES IN LEA.
SO I WANT TO JUST FIRST GIVE A BIG THANK YOU TO THOSE OF YOU WHO HAVE CONTRIBUTED FEEDBACK.
AND PLEASE KEEP THE FEEDBACK COMING.
SO OVER THE SUMMER, SMARTER BALANCE MADE A NUMBER OF ENHANCEMENTS TO THE DIGITAL LIBRARY,
STARTING WITH THE INTRODUCTION OF THE DIGITAL LIBRARY STORE FRONT.
YOU SEE A SCREEN SHOT OF THE TOP ON THIS SLIDE.
THE STORE FRONT ESSENTIALLY SERVES AS A WINDOW INTO THE DIGITAL LIBRARY WITHOUT ACTUALLY
HAVING TO LOG INTO IT.
IT CAN BE VERY HANDY FOR COMMUNICATING WITH STAKEHOLDERS WHO MAY BE INTERESTED IN LEARNING
MORE ABOUT THE CONTENT OF THE DIGITAL LIBRARY, BUT MAY NOT HAVE ACCESS TO IT.
SUCH AS PARENTS, MAYBE MEMBERS OF THE MEDIA.
THERE ARE A NUMBER OF LINKS TO SAMPLE RESOURCES FROM WITHIN THE LIBRARY.
AS WELL AS LINKS TO VIDEOS, OF EDUCATORS TALKING ABOUT HOW THEY USE THE LIBRARY, VIDEOS, DEMONSTRATING
DIFFERENT FEATURES WITHIN THE LIBRARY.
THERE ARE ALSO TWO LINKS SPECIFICALLY FOR LEA STAFF AT THE TOP OF THE LIBRARY.
YOU SEE THOSE ON THE SCREEN.
THERE IS A LOG-IN BUTTON, AND THEN FOR LEA STAFF WHO MAY NOT ALREADY HAVE A -- I'LL RAISE
MY MICROPHONE HERE.
OKAY.
FOR LEA STAFF WHO MAY NOT ALREADY HAVE A DIGITAL LIBRARY ACCOUNT, THERE IS A BUTTON TO THAT
SELF-REGISTRATION INTERFACE WE MENTIONED A COUPLE OF TIMES THIS MORNING.
SO ONCE LOGGED INTO THE DIGITAL LIBRARY, YOU'LL SEE A NUMBER OF ENHANCEMENTS WITHIN THE LIBRARY,
STARTING WITH THE DIGITAL LIBRARY LANDING CAGE, WHICH IS SHOWN ON THIS SLIDE.
SO PRIOR TO THIS SCHOOL YEAR, THERE WERE A SERIES OF RESOURCE FILTERS THAT APPEARED AT
THE TOP OF THE LANDING PAGE THAT USERS COULD SELECT FROM TO GUIDE THEIR SEARCH FOR FORMATIVE
ASSESSMENT RESOURCES WITHIN THE LIBRARY.
WELL NOW IN PLACE OF THOSE FILTERS ARE LINKS TO THE THREE
RESOURCES AND PLAYLISTS.
AND I'LL TALK A LITTLE BIT MORE ABOUT THE PLAYLISTS IN JUST A FEW MINUTES.
BUT ONCE A USER SELECTS ONE OF THOSE THREE OPTIONS, THE SYSTEM GENERATES A PERSONALIZED
LIST OF DIGITAL LIBRARY RESOURCES THAT IS BASED ON THE CONTENT AREA OR AREAS AND THE
GRADE LEVELS THAT HAVE BEEN SELECTED BY THAT USER IN THEIR ACCOUNT PROFILE.
SO THIS IS A MAJOR ENHANCEMENT.
IT'S BASICALLY A COMPLETE OVERHAUL OF THE SEARCH INTERFACE.
NOW, THOSE FILTERS THAT I MENTIONED THAT USED TO APPEAR AT THE TOP OF THE DIGITAL LIBRARY
LANDING PAGE ARE STILL AVAILABLE.
MANY OF THEM ARE STILL AVAILABLE.
THEY JUST APPEAR IN THE MENU ON THE LEFT-HAND SIDE OF THE SCREEN.
YOU CAN SORT OF SEE THEM ON THIS SCREEN SHOT.
HERE'S A LITTLE BIT OF A CLOSER-UP VIEW.
SO USERS CAN FURTHER NARROW OR EXPAND THEIR RESOURCE SEARCH BY SELECTING OR DESELECTING
FROM THOSE FILTERS.
THERE IS A NEW FILTER THAT IS AVAILABLE, AND THAT'S FOR TARGET ALIGNMENT.
SO IF AN EDUCATOR IS INTERESTED IN FINDING RESOURCES THAT ARE SPECIFIC TO TARGET, THEY
CAN MAKE THAT SELECTION FROM THAT SAME MENU.
NOW, WE'VE HEARD FROM MANY LEAs THAT ONE WAY THAT THEY HAVE FOUND TO BE VERY EFFECTIVE
IN GETTING THEIR EDUCATORS ENGAGED WITH THE DIGITAL LIBRARY IS BY PROVIDING THEM WITH
THAT DEDICATED TIME TO EXPLORE THE LIBRARY.
BE IT STAFF MEETINGS OR OTHER PROFESSIONAL LEARNING EVENTS AND OPPORTUNITIES.
SO OVER THE SUMMER, THE DEPARTMENT DEVELOPED AND RELEASED A RESOURCE THAT IS INTENDED TO
ASSIST LEAs IN PROVIDING THAT DEDICATED GUIDING EXPLORATION THROUGH THE DIGITAL LIBRARY.
IT'S WITH THIS RESOURCE, THERE ARE A FEW PAGES DISPLAYED ON THIS SLIDE.
IT'S CALLED DIGGING INTO THE SMARTER BALANCE DIGITAL LIBRARY.
AND IT PROVIDES GUIDED EXPLORATION THROUGH THE DIGITAL LIBRARY WITH A SERIES OF TASKS
THAT SORT OF FOLLOW THE PATH OF THE ARCHEOLOGICAL DIG.
IT'S MEANT TO BE A FUN ACTIVITY, FUN, ENGAGING ACTIVITY.
AND IT GUIDES USERS THROUGH PROGRESSIVELY SPECIFIC SEARCHES WITHIN THE LIBRARY TO LOCATE
RESOURCES THAT WOULD BEST MEET THEIR NEEDS.
IT COULD BE USED EITHER IN GROUP SETTINGS OR AS AN INDIVIDUAL.
THE FRONT PART OF THE RESOURCE ACTUALLY PROVIDES A NUMBER OF SCENARIOS IN WHICH LEAs MIGHT
CONSIDER USING THIS RESOURCE AND TIME ESTIMATES FOR HOW LONG IT MIGHT TAKE TO GET THROUGH.
SO WE ENCOURAGE YOU TO CHECK IT OUT.
THIS RESOURCE IS ALSO GOING TO BE THE FOCUS OF ONE OF THE SESSIONS AT THE CAASPP INSTITUTE
THAT TAKES PLACE EARLY NEXT YEAR.
SO IF YOU ARE INTERESTED IN ACTUALLY WORKING THROUGH THIS RESOURCE, SEE IT BEING USED IN
ACTION, WE ENCOURAGE YOU TO CHECK OUT THAT SPECIFIC SESSION OF THE CAASPP INSTITUTE.
AND I DO WANT TO MENTION THAT FOR ALL OF THESE RESOURCES ON THESE SLIDES, OR FOR MOST OF
THEM, THE URL WHERE YOU CAN ACCESS THEM IS PROVIDED AT THE BOTTOM OF THE SLIDE.
SO ANOTHER WAY THAT LEAs MAY FIND EFFECTIVE IN ENGAGING TEACHERS WITH A DIGITAL LIBRARY
IS BY DEMONSTRATING HOW THE DIGITAL LIBRARY AND INTERIM ASSESSMENTS CAN BE USED IN CONJUNCTION
WITH ONE ANOTHER.
AND SO I'M GOING TO TAKE US BACK A FEW MINUTES TO WHEN I MENTIONED THE DIGITAL LIBRARY PLAYLIST.
THEY REALLY ARE A KEY RESOURCE WITHIN THE DIGITAL LIBRARY.
THE PLAYLISTS ESSENTIALLY PROVIDE A COLLECTION OF DIGITAL LIBRARY RESOURCES.
MANY OF THEM ARE SPECIFIC TO AN INTERIM ASSESSMENT BLOCK.
SO WE ENCOURAGE YOU TO CHECK THOSE OUT.
THOSE ARE NOT NEW RESOURCES, BUT SMARTER BALANCE IS CONTINUING TO ADD TO THEM.
CDE HAS RELEASED A NUMBER OF PLAYLISTS.
ALL OF THE PLAYLISTS ARE AVAILABLE, BOTH IN THE DIGITAL LIBRARY AND ON THE CDE PUBLIC
WEBSITE.
AND I DO WANT TO CALL OUT ONE SPECIFIC PLAYLIST, BECAUSE IT IS A RECENT ADDITION TO CDE'S COLLECTION
OF PLAYLISTS.
AND IT IS -- IT'S SORT OF HIDDEN, BECAUSE IT'S THE FIRST ONE HERE.
BUT IT'S PART OF THE PROFESSIONAL LEARNING SERIES PLAYLIST.
WHICH ARE NOT SPECIFIC TO INTERIM ASSESSMENT BLOCKS, BUT THEY ARE SPECIFIC TO VARIOUS TOPICS
ABOUT ASSESSMENT.
ASSESSMENT LITERACY, FORMATIVE ASSESSMENT, AND THEN THE NEWEST ADDITION IS SUPPORTING
STUDENT ACCESSIBILITY NEEDS.
SO WITHIN EACH OF THESE PLAYLISTS THERE ARE HYPER LINKS TO THE DIGITAL LIBRARY RESOURCES,
AND JUST A NOTE THAT A DIGITAL LIBRARY EMBEDDED MAKES THEM VERY CONVENIENT RESOURCES.
SO I THINK WE MENTIONED EARLIER THAT WE HAD QUITE A SUCCESSFUL YEAR WITH THE INTERIM
INTERIM ASSESSMENTS STARTED ACROSS CALIFORNIA.
AND ACROSS NEARLY 1,600 LEAs.
WE CERTAINLY UNDERSTAND, THOUGH, THAT NOT ALL EDUCATORS ARE FAMILIAR WITH THE INTERIM
ASSESSMENTS.
AND THERE MAY BE SOME STAKEHOLDERS THAT ARE INTERESTED IN LEARNING MORE ABOUT THE INTERIM
ASSESSMENTS.
PARENTS, FOR EXAMPLE, WHO MAY HAVE STUDENTS PARTICIPATING IN INTERIM ASSESSMENTS.
SO PART OF THE BACK TO SCHOOL TOOL KIT THAT WAS MENTIONED BY MAO A LITTLE BIT AGO IS THE
INTERIM ASSESSMENT FACT SHEET.
THIS IS A NEW RESOURCE.
AND IT'S A REALLY NICE -- JUST A BASIC INTRODUCTION TO THE INTERIM ASSESSMENT.
PROVIDES THE WHO, WHAT, WHERE, WHY AND WHEN OF THE INTERIM ASSESSMENTS.
STARTING WITH THE BASICS.
THERE ARE TWO TYPES OF INTERIM ASSESSMENTS.
THERE ARE THE INTERIM COMPREHENSIVE ASSESSMENTS OR ICA MY SLIDE IS NOT ADVANCING.
SO I'LL CONTINUE MY PRESENTATION, BUT I DO NEED SOME ASSISTANCE WITH THE SLIDE ADVANCER.
SO I'LL JUST CONTINUE.
THE NEXT SLIDE IS GOING TO PROVIDE A SCREEN SHOT OF A NEW RESOURCE THAT -- THAT'S IT.
PERFECT.
THANK YOU.
SO ANOTHER NEW RESOURCE THAT WE'RE EXCITED TO LET YOU KNOW ABOUT IS THIS INTERIM ASSESSMENT
AT A GLANCE.
AND FOR FOLKS WHO ARE VERY FAMILIAR WITH USING THE INTERIM ASSESSMENTS, YOU MAY BE CURIOUS
ABOUT WHAT IS NEW WITH THE INTERIM ASSESSMENTS FOR THIS YEAR, WHICH INTERIM ASSESSMENTS ARE
NEW FOR THIS YEAR.
SO SMARTER BALANCE HAS RELEASED SEVEN NEW MATH IABs, AND 13 REVISED ELA IABs.
AND THIS AT A GLANCE DOCUMENT PROVIDES -- AT A GLANCE -- FOR EACH GRADE WHICH INTERIM ASSESSMENT
BLOCKS ARE AVAILABLE, AND IT DOES CALL OUT THOSE NEW AND REVISED BLOCKS.
FOR THOSE SEVEN NEW MATH BLOCKS, MOST OF THOSE BLOCKS ARE AT THE HIGH SCHOOL LEVEL.
WE ALSO JUST RECENTLY RELEASED A SEVEN-PAGE PDF OF INTERIM ASSESSMENT HAND-SCORING TABLES.
THE HAND-SCORING TABLES WERE AVAILABLE IN PREVIOUS YEARS, BUT THEY WERE ONLY ON A SCROLLING
WEB PAGE.
AND IT DIDN'T PRINTOUT SO NICELY.
FOR THIS YEAR, WE'RE HAPPY TO OFFER THIS PDF.
THERE IS ONE GRADE PER PAGE.
AND FOR EACH GRADE, IT LISTS ALL OF THE INTERIM ASSESSMENTS, BOTH THE BLOCKS AND THE COMPREHENSIVES
THAT ARE AVAILABLE.
AS WELL AS THE NUMBER OF ITEMS ON EACH ONE OF THOSE INTERIMS.
AND THE NUMBER OF ITEMS THAT REQUIRE HAND-SCORING.
SO WE THINK THIS -- WE HOPE THIS WILL COME IN HANDY, PARTICULARLY FOR LEAs THAT ARE TRYING
TO SELECT WHICH INTERIM THEY MAY WANT TO USE, BASED ON THE HAND-SCORING REQUIREMENTS.
AND JUST A REMINDER, A REALLY GREAT WAY TO PREPARE TO ADMINISTER THE INTERIM ASSESSMENTS
OR USE THE INTERIM ASSESSMENTS IN A PROFESSIONAL LEARNING ENVIRONMENT IS BY GETTING FAMILIAR
WITH THEM THROUGH THE INTERIM ASSESSMENT VIEWING SYSTEM.
THE VIEWING SYSTEM IS NOT NEW.
IT'S BEEN AROUND FOR QUITE A WHILE.
BUT JUST A INTERIM ASSESSMENTS AND SEE THEM EXACTLY HOW
THE STUDENTS WILL SEE THEM WHEN THEY TAKE THE ASSESSMENTS.
WE DID RECENTLY RELEASE A QUICK REFERENCE GUIDE THAT PROVIDES INSTRUCTIONS, STEP BY
STEP INSTRUCTIONS, ON HOW TO GET INTO THE VIEWING SYSTEM AND WHILE IT IS PRETTY INTUITIVE,
JUST HAVING THIS HANDOUT AVAILABLE IS A REALLY EASY WAY TO REMIND STAFF OF THE AVAILABILITY
OF THIS GREAT RESOURCE.
SO ENCOURAGE YOU TO CHECK THAT OUT.
NOW THERE REALLY AREN'T MANY MAJOR CHANGES TO THE TEST DELIVERY INTERFACE FOR THE INTERIM
ASSESSMENTS FOR THIS YEAR.
BUT THERE IS A CHANGE TO ONE SETTING THAT WE WANTED TO BE SURE TO POINT OUT TODAY.
IT'S TO THE MANNER OF ADMINISTRATION SETTING, WHICH HAS BEEN AVAILABLE FOR QUITE SOME TIME
NOW.
BUT THERE IS A CHANGE IN HOW THAT SETTING IS ADJUSTED WITHIN THE TEST DELIVERY SYSTEM.
SO ONE OF THE MOST COMMON QUESTIONS OR REQUESTS THAT WE HAVE RECEIVED WHEN THE MANNER OF ADMINISTRATION
SETTING WAS MADE AVAILABLE TO LEAs WAS TO HAVE THE ABILITY TO SET THIS AT THE TEST SESSION
LEVEL.
PREVIOUSLY, IT WAS ONLY ABLE TO BE SET AT THE INDIVIDUAL STUDENT LEVEL.
SO THAT ADJUSTMENT HAS BEEN MADE IN THE SYSTEM.
AND ACTUALLY, EDUCATORS WILL FIND TEST ADMINISTRATORS WILL FIND THAT WHEN THEY GO IN TO SELECT FROM
THE TEST MENU, THEY WILL BE PROMPTED TO SET THE MANNER OF ADMINISTRATION FOR THE ENTIRE
TEST SESSION.
NOW, THAT SETTING CAN BE OVERRIDDEN FOR AN INDIVIDUAL STUDENT.
AND THE TIP SHEET THAT IS AVAILABLE ON THIS SETTING WILL EXPLAIN -- EXPLAINS HOW TO DO
THAT.
HOW TO SET THE MANNER OF ADMINISTRATION AND HOW TO OVERRIDE IT IF NEED BE.
JUST A REMINDER THIS SETTING IS UNIQUE TO THE INTERIM ASSESSMENTS.
YOU WILL NOT SEE THAT ON THE SUMMARY ASSESSMENTS.
AND IT DOESN'T IN ANY WAY IMPACT THE WAY IN WHICH SCORES ARE REPORTED.
BUT IT DOES IMPACT IN THE REPORTING SYSTEM THE DESIGNATION OF STANDARDIZED OR NONSTANDARDIZED.
SO THAT CAN JUST SORT OF BE A TRIGGER TO SOMEONE WHO IS TRYING TO -- WHO PLANS TO INTERPRET
INTERIM ASSESSMENT RESULTS TO MAYBE -- POSSIBLY ALTER THE WAY IN WHICH THEY MIGHT INTERPRET
RESULTS IF IT'S ADMINISTERED IN A NONSUPERVISED MANNER, MAYBE IF IT WAS USED IN MORE OF A
FORMATIVE MANNER, MIGHT WANT TO INTERPRET RESULTS DIFFERENTLY THAN IF ADMINISTERED IN
A STANDARDIZED MANNER.
OKAY.
NOW THE FINALE.
FIREWORKS.
WE ARE SO EXCITED TO LET YOU KNOW ABOUT A MAJOR ENHANCEMENT TO THE INTERIM ASSESSMENTS.
PROBABLY THE BIGGEST ENHANCEMENT THROUGH THE INTERIM ASSESSMENT SINCE THEY WERE MADE AVAILABLE
THREE YEARS AGO. AND THAT IS THE AVAILABILITY OF THE NEW INTERIM ASSESSMENT REPORTING SYSTEM.
UNFORTUNATELY, WE DON'T HAVE A LOT OF TIME TO GET INTO IT TOO MUCH TODAY.
BUT WE WANTED TO LET YOU KNOW ABOUT SOME OF THE HIGHLIGHTS.
SO BEFORE WE TAKE A PEEK INTO THE INTERIM ASSESSMENT SYSTEM, I WANTED TO LET YOU KNOW
A LITTLE BIT OF PRELIMINARY INFORMATION ABOUT IT.
SO DEVELOPMENT VERY CLOSELY WITH CDE STAFF, AS WELL AS STAFF
FROM A NUMBER OF LEAs THROUGHOUT THE STATE.
AND I WANT TO THANK THOSE LEAs THAT PROVIDED FEEDBACK.
YOU KNOW WHO YOU ARE. AND WE LOOK FORWARD TO CONTINUING COLLABORATION WITH YOU.
BUT WE'RE STILL HAPPY TO REPORT THAT SO MANY OF THE REQUESTS THAT WE RECEIVED FROM LEAs
ARE NOW AVAILABLE IN THE NEW REPORTING SYSTEM.
SO IT WAS LAUNCHED ON SEPTEMBER 5th, ALONG WITH THE INTERIM ASSESSMENTS FOR THE '17/'18
SCHOOL YEAR.
IT DOES CONTAIN LEGACY DATA.
SO THE NEW REPORTING SYSTEM WILL DISPLAY.
IT DOES DISPLAY RESULTS FROM PREVIOUS SCHOOL YEARS.
BUT ONLY AT THE SAME LEVEL OF DETAIL THAT IT WAS AVAILABLE IN THOSE PAST SCHOOL YEARS.
SO ALL OF THE NEW FEATURES THAT WE'RE GOING TO TALK ABOUT TODAY, THOSE APPLY TO SPECIFICALLY
TO THE '17/'18 RESULTS AND BEYOND.
SO KEEP THAT IN MIND.
THERE ARE A COUPLE OF IMPORTANT GUIDES THAT YOU SHOULD BE AWARE OF TO ASSIST YOU IN USING
THE REPORTING SYSTEM AND INTERPRETING INTERIM ASSESSMENT RESULTS.
BOTH OF THOSE GUIDES ARE AVAILABLE HERE ON THIS LANDING PAGE THAT YOU SEE ON THIS SLIDE.
SO THEY'RE AT THE BOTTOM.
THE FIRST ONE I WANT TO CALL OUT IS THE USER GUIDE.
THIS IS THE SYSTEM USER GUIDE.
THIS TELLS YOU HOW TO NAVIGATE THROUGH THE SYSTEM.
THE SECOND GUIDE IS THE INTERPRETIVE GUIDE, WHICH YOU'LL SEE ON THE LEFT-HAND SIDE OF
THE LANDING PAGE AT THE BOTTOM.
THE INTERRUPTIVE GUIDE IS REALLY AN INTERRUPTIVE GUIDE FOR INTERIM ASSESSMENT SCORES.
SO NOW THAT I HAVE THESE SCORES, HOW DO I MAKE SENSE OF THEM.
TWO VERY VALUABLE RESOURCES.
AND FOR THOSE OF YOU WHO MAY BE FAMILIAR WITH THE CDEs INTERIM ASSESSMENT USER GUIDE, WHICH
IS ESSENTIALLY A COLLECTION OF ALL OF THE INTERIM ASSESSMENT SYSTEMS, FROM TEST DELIVERY
TO HAND-SCORING TO REPORTING, WE LINK TO THESE TWO GUIDES FROM WITHIN OUR DEPARTMENT'S USER
GUIDE.
AND THAT USER GUIDE WILL BE AVAILABLE HERE WITHIN THE NEXT WEEK OR SO ONLINE.
ANOTHER IMPORTANT POINT THAT I WANT TO MAKE BEFORE WE TAKE A PEEK INTO THE SYSTEM IS THAT
ONE OF THE NEW FEATURES OF THE NEW REPORTING SYSTEM IS THE ABILITY TO CREATE STUDENT GROUPS.
SO THAT TEACHERS ACCESS TWO INTERIM ASSESSMENT RESULTS, CAN BE RESTRICTED TO JUST THEIR STUDENTS.
THERE'S NOT A LIMIT TO THE NUMBER OF GROUPS THAT CAN BE ESTABLISHED.
BUT THAT WAS A COMMON REQUEST THAT WE HAD RECEIVED FROM LEAs, WAS THE ABILITY TO RESTRICT
ACCESS TO JUST THE TEACHERS' GROUPS.
PREVIOUSLY, THE ONLY WAY TO PROVIDE ACCESS TO THE INTERIM ASSESSMENT RESULTS WAS BY PROVIDING
ACCESS TO ALL OF THE STUDENT RESULTS WITHIN A SCHOOL OR DISTRICT.
SO WE'RE HAPPY TO ANNOUNCE THAT THAT IS A NEW FEATURE.
BUT WITH THAT NEW FEATURE COMES A NEW USER ROLE.
AND I WON'T GET INTO THE DETAILS TODAY, JUST WANTED TO MAKE SURE THAT THIS IS ON YOUR RADAR.
AN E-MAIL WAS SENT OUT TO LEA TASK COORDINATORS ON SEPTEMBER 11th THAT PROVIDED MORE DETAILS
SUBSET OF STUDENTS.
OKAY?
SO BE SURE TO CHECK THAT OUT. AND IF YOU HAVE ANY QUESTIONS, YOU'LL WANT TO CONTACT THE
CALIFORNIA TECHNICAL ASSISTANCE CENTER FOR FURTHER INFORMATION.
SO THIS SLIDE PROVIDES -- REALLY JUST A HANDFUL OF THE NEW RESOURCE THAT ARE AVAILABLE, NEW
FEATURES AVAILABLE IN THE REPORTING SYSTEM.
AND I'M NOT GOING TO GO THROUGH EVERY SINGLE ONE.
BUT THERE ARE THREE IN PARTICULAR THAT I WANTED TO CALL OUT, BECAUSE THEY ADDRESS SOME OF
THE MOST FREQUENTLY REQUESTED ENHANCEMENTS THAT WE HAD HEARD FROM LEAs.
SO FIRST IS THE ABILITY TO VIEW AGGREGATE STUDENT RESULTS.
THAT'S GROUP-LEVEL RESULTS FOR STUDENTS.
THAT IS NOW AVAILABLE IN THE SYSTEM.
THE ABILITY TO VIEW STUDENT RESPONSES TO TEST ITEMS IS ALSO AVAILABLE.
YEAH, WOO!
YEAH.
AS WELL AS THE ABILITY TO VIEW DETAILED ITEM INFORMATION.
SO ON THE NEXT SLIDE, WE'RE GOING TO TAKE A PEEK INTO THE SYSTEM FOR THOSE THREE PARTICULAR
FEATURES.
ONE THING ALSO THAT I WANTED TO MENTION, THE LAST BULLET REFERS TO THE ABILITY TO ACCESS
LINKS TO DIGITAL LIBRARY RESOURCES.
AND THOSE LINKS ARE ACTUALLY LINKING TO THOSE PLAYLISTS THAT WE MENTIONED EARLIER.
SO RIGHT NOW THERE ARE ONLY ABOUT A DOZEN PLAYLISTS AVAILABLE FOR -- FOR ABOUT A DOZEN
INTERIM ASSESSMENT BLOCKS.
OVER THE COMING MONTHS, SMARTER BALANCE IS GOING TO BE RELEASING ADDITIONAL BLOCKS, OR
ADDITIONAL PLAYLISTS FOR ADDITIONAL BLOCKS, AND THOSE WILL BE ADDED TO THE REPORTING SYSTEM
AS THEY BECOME AVAILABLE.
OKAY?
NOTE TO YOURSELF.
OKAY.
SO WE HAVE AN ANIMATED SLIDE HERE.
SO THIS IS A SCREEN SHOT OF THOSE AGGREGATE STUDENT RESULTS THAT I JUST MENTIONED.
THE AVERAGE SCALED SCORE -- THE AGGREGATE RESULT FOR THIS GROUP, IS DISPLAYED IN THE
MIDDLE -- ACTUALLY, I GUESS ON THE RIGHT-HAND SIDE OF THE SCREEN SHOT IN THAT GRAY BOX.
ALL OF THESE DATA THAT ARE DISPLAYED ARE JUST PRETEND DATA.
SO THEY MAY NOT NECESSARILY MAKE SENSE.
BUT THAT IS THE AGGREGATE SCORE, ALONG WITH THE STANDARD ERROR.
AND RIGHT BELOW THAT IS THE NUMBER OF STUDENTS THAT ARE IN THAT PARTICULAR GROUP.
YOU CAN SEE THERE ARE 18 STUDENTS IN THE GROUP.
SO THAT'S HOW THE AGGREGATE RESULTS ARE DISPLAYED IN THE NEW REPORTING SYSTEM.
IF YOU WANTED TO VIEW RESULTS FOR A SPECIFIC STUDENT, YOU CAN SEE RIGHT UNDER THAT FIRST
-- THAT TOP AREA IS THE LIST OF STUDENTS.
AND TO THE LEFT OF EACH STUDENT'S NAME THERE IS A LITTLE ICON THAT HAS THREE DOTS IN IT.
AND BY CLICKING ON THAT ICON, IT PULLS UP A LITTLE POPUP BOX THAT GIVES YOU THE OPTION
TO REVIEW THE RESPONSES FOR THAT STUDENT.
SO IF YOU WOULD CLICK ON THAT, IT WOULD TAKE YOU TO THE SCREEN THAT WOULD LOOK SOMETHING
LIKE THIS.
THE ITEM -- TEST ITEM HAS BEEN BLURRED OUT FOR TODAY'S PURPOSES B NUT SYSTEM, BUT IN
THE SYSTEM YOU WOULD SEE THE ACTUAL INTERIM ASSESSMENT ITEM WITH THE STUDENT'S ANSWER
OR RESPONSE INDICATED WITHIN THE ITEM.
AND THEN AT THE TOP OF THAT AND YOU COULD GO THROUGH EACH ITEM TO REVIEW THAT INFORMATION.
NOW, YOU MIGHT SEE THERE IS A TAB TWO OVER FROM THE ONE THAT IS SELECTED HERE.
IT'S CALLED ITEM INFORMATION.
AND THAT'S WHERE YOU'LL BE ABLE TO SEE THAT DETAILED ITEM INFORMATION THAT I MENTIONED.
SO IF WE CLICK ON THAT TAB, YOU CAN SEE JUST REALLY A GREAT AMOUNT OF ITEM LEVEL DETAIL
THAT'S PROVIDED ON THIS SCREEN, INCLUDING THE CLAIM, THE TARGET, THE COMMON CORE STATE
STANDARD WITH WHICH THIS ITEM IS ALIGNED.
THE DEPTH OF KNOWLEDGE, THE DIFFICULTY, AND SO MUCH MORE.
SO, AGAIN, WE'RE SO EXCITED THAT THIS IS AVAILABLE.
WE CANNOT WAIT TO START HEARING FEEDBACK FROM LEAs AS THEY START ADMINISTERING THE INTERIM
ASSESSMENTS.
DIGGING INTO THE REPORTING SYSTEM TO ACCESS THIS INFORMATION.
SMARTER BALANCE IS ALREADY PRIORITIZING ENHANCEMENTS FOR THE REPORTING SYSTEM THAT WILL LIKELY
ROLL OUT NEXT SPRING.
AND SO IT'S REALLY IMPORTANT THAT WE DO HEAR FROM YOU ABOUT WHAT YOU THINK ABOUT THE REPORTING
SYSTEM, AND WHAT OTHER SORTS OF ENHANCEMENTS YOU MIGHT LIKE TO SEE.
ANOTHER KEY PIECE OF INFORMATION THAT I -- MEANT TO MENTION EARLIER.
AND I'M REALLY EXCITED ABOUT THIS, AS WELL.
IS THE REDUCED AMOUNT OF TIME THAT IT'S GOING TO TAKE TO GET YOUR RESULTS IN THE REPORTING
SYSTEM.
YOU MIGHT REMEMBER IN PREVIOUS YEARS IT COULD TAKE A DAY OR SO FOR THOSE RESULTS TO GET
FROM EITHER THE TEST DELIVERY SYSTEM INTO THE REPORTING SYSTEM OR MAYBE FROM THE HAND-SCORING
SYSTEM INTO THE REPORTING SYSTEM.
WELL NOW THAT PROCESSING TIME IS TAKING LESS THAN 20 MINUTES.
SO WE'RE SO HAPPY ABOUT THAT REDUCED AMOUNT OF TIME, AND HOPE THAT IT HAS A POSITIVE IMPACT
FOR YOU AS YOU ENGAGE WITH THE INTERIM ASSESSMENTS THIS SCHOOL YEAR.
SO THERE ARE A COUPLE OF TRAINING OPPORTUNITIES THAT ARE ACTUALLY
ASSESSMENT CLINICS.
THEY'RE EACH ABOUT A HALF-DAY WORKSHOP.
AND THEY ARE TAKING PLACE AT TEN IN CALIFORNIA.
WE HAVE ABOUT SEVEN OFFERINGS LEFT.
IF YOU ARE INTERESTED IN LEARNING MORE ABOUT TODAY'S UPDATE -- VERY BRIEF UPDATE, CONTACT
CAL TECH.
I KNOW THAT THERE IS STILL SPACE AVAILABLE AT SOME OF THE LOCATIONS.
AND THOSE ARE TAKING PLACE THROUGH OCTOBER 26th.
A GREAT WAY TO KEEP UP TO DATE THE LATEST INFORMATION, NOT ONLY ON THE DIGITAL
LIBRARY AND THE INTERIM ASSESSMENTS, BUT ALL OF THE CAASPP ASSESSMENTS.
AND SO ENCOURAGE YOU TO SUBSCRIBE TO THAT LIST SERVE, IF YOU'RE NOT ALREADY SUBSCRIBED.
ALSO ALWAYS FEEL FREE TO CONTACT THE CALIFORNIA TECHNICAL ASSISTANCE CENTER FOR ANY ADDITIONAL
INFORMATION.
OR FOR ANY POLICY-RELATED INFORMATION.
NEVER HESITATE TO CONTACT US AT THE CAASPP OFFICE AT CDE.
OKAY.
SO WITH THAT, PLEASE HELP ME WELCOME OUR NEXT PRESENTER.
THANK YOU FOR YOUR TIME.
-------------------------------------------
5 Digital Marketing Tools for Dentist | How to Market Your Dental Practice - Duration: 4:07.
online marketing for your dental practice is critical for your practice
to survive and thrive during this digital age and the longer you wait to
implement online marketing strategies the harder it will be for your dental
practice to survive your competitors that are already doing it when people
search for a dentist they either go to a search engine and search for local
dentists in their area or they ask for referrals from family and friends now if
your dental practice doesn't show up online it doesn't exist now people
typically don't associate dental visits with having an amazing good time
so having good online presence helps relieve any anxiety a new patient may
have about choosing your dental practice over your competitors in this tutorial
I'll go over 5 digital marketing tools you should use to market your local
dentist practice to attract new patients the first tool is the Google Keyword
planner when doing online marketing as a dentist it is highly important to start
with a Google Keyword planner this tool will help you learn what keywords and
phrases your potential patients use when searching for a dentist or particular
dental service in your local area this can help you create effective
marketing campaigns using terms and language your customers use if you want
to increase more veneer or dental implant patients within your practice
you can use this free tool to get a better idea as to how many people are
searching for it in your local area number 2 YouTube it's important to
remember that YouTube is owned by the largest search engine Google YouTube
happens to be the second largest search engine adding this tool and video
marketing into your marketing campaigns will increase your chances of having
your dental practice show up on the first page of Google search results
consider doing a virtual video tour that can introduce your potential patients to
your practice virtually create video testimonies of happy patients or you can
provide educational videos on various dental procedures all of these videos
will help you increase your awareness of your dental practice the third is Google
Places / Google my business this tool allows you to create an online directory
listing for your local dentists practice these Google Places listings show up
before organic search results hoping your dentist practice show up on page
one of search results making it easier for new patients to find you make sure
to include all of your service offerings and you
Google Places description as keywords to help you show up higher than your
competitor include pictures and YouTube videos in your Google Places profile to
help with search ranking results the forum marketing 2 is a landing page
sending customers to your company's website to navigate through all the
information they're looking for may cause then they get lost and distracted
with other various services you offer confuse customers don't buy or take
action landing pages send customers directly to information they are looking
for without having to navigate and get lost all over your website so let's say
for example you want more veneer patients you can create a landing page
that provides all the information someone interested in veneers would want
to know and after they get fully educated and have trust with you they
can even provide their email address to get more information
unbound and leadpages are tools that can help you create beautiful and engaging
landing pages without the need of hiring a developer or designer the last tool
we'll go over is the SEM brush now research shows that 80% of people who
search online don't go past page one of search results so it is critical for
your dental practice to show up on page one this particular tool will help you
spy on your competition to see exactly what you need to do to outrank them on
search results this tool saves you a ton of time and
guesswork by revealing your competitors online advertising strategy and budget
this will allow you to create a more effective and profitable marketing
campaign to dominate search results and increase new patience I hope you found
this information helpful and have some ideas in how you can implement this into
your dental practice if you are interested in seeing how I can help you
attract engage and retain your dental patients feel free to contact me for a
free consultation
you
-------------------------------------------
Nicole McCormick, Ovum: The new digital consumer - Duration: 10:34.
Part of the new world is a new landscape,
is a new digital consumer.
Ovum set about looking at the new consumer at the end of last year,
and we've spent the best part of this year
making this piece of work one of the centrepieces of what my team does.
We went to market in December last year,
we conducted a survey to try and see how consumer tastes were evolving
in the wake of - you heard it today - Netflix's disruption.
We decided to pinpoint the consumer as the consumer of a bundled service
and see the potentiality of how the bundle is changing.
So, we went to consumers
in Australia, as well as globally -
these numbers are for Australia -
and we asked them,
"Are you considering changing your service bundle
"or your service provider within the next 12 months?"
The grey piece of the pie there
denotes those that said yes -
35% not entirely happy with their current bundle of services.
For your information, that 15% there
refers to those that didn't know.
But, anyway, of the 35%
that were considering a change,
one in four were considering changing their service provider.
This is the impact of Netflix and OTT video players in our market.
Our respondents told us that fixed voice and pay TV
were the most likely services that they would remove.
And if we flip it the other way around,
one of the services that they said
that they would like to add to their current array of services
was a mobile service.
We think, based on this,
on this consumer dissatisfaction around legacy bundles,
that this in turn creates an opportunity for MVNOs,
as the new consumer shops around
for new services that better suit what they want.
And this includes the consumer
potentially buying services piecemeal from an MVNO.
So, what do the MVNOs need to do?
Well, we would recommend
that you continue to demonstrate value within your service tier.
And we would also recommend that you consider looking at relevant extras
that are required in order to tap into this subset of consumers.
One, obviously,
is to look at expansion into different horizontals.
We heard this today as well -
adding fixed broadband to your service portfolio.
This is for MVNOs targeting that converged consumer.
Now, those of you who have heard Ovum speak before,
we have encouraged this as a way to add incremental revenues
as a way to keep your customers sticky,
and today we think that it is even more imperative,
given this changing environment,
both in terms of the new consumer
and the new competitor, in the form of sub-brands from incumbents,
and also another, fourth, mobile network operator
about to enter our shore as well.
But we don't think that operators in the form of wholesale operators
should stop there.
We think there are other innovative niches,
other vertical industries
that they can add to your suite of services
in order to attract this new buyer.
We've seen innovation around power and gas services coming to market.
We would recommend that this be of at least some consideration.
Why? Because your incumbents,
traditionally, so far,
have not been quick to move into this 'adding of new verticals' area.
So we think that for that reason,
that sluggish behaviour, we think,
is playing right into the hands of the MVNOs
as they attempt to establish themselves,
not only with all of their eggs in one basket, being mobile,
but more of a one-stop shop provider for the new consumer.
So, we then drill down further into this potential new buyer
by asking why -
"Why are you considering changing your service provider?"
Now, those that were shopping around said,
"Well, we would like a better or cheaper deal if possible,"
again playing right into the value proposition of the MVNO.
Speed. Speed mattered to these bundled subscribers
that have fixed broadband as the anchor service in their bundle.
And that's not surprising,
given the transition that we are in in Australia,
in terms of the fixed broadband realm.
Interesting to get a better customer service
ranked quite high in our list of choices,
and we're absolutely firm in our belief
that MVNOs should have this customer service proposition
essential to their business strategy going forward,
in order to not only retain customers,
but in fact add customers to the business.
And we'll talk a bit more about that in a minute.
But the red arrow there denotes a couple of interesting things
that helps tie up our central themes,
and that is that this new consumer told us
that they wanted a better range of services
and, at the same time, they were also looking for services
they couldn't obtain from their existing provider.
In short, the new digital consumer is prepared to hunt around.
They are prepared to assemble niche services
that they cannot find from a different provider.
And that is a key opportunity, we believe, for MVNOs.
So, my key focal points - some of them you may have heard before,
and I'm about to give you the new spin on these drivers
and why we think that they are absolutely critical
to business strategies today, especially in Australia.
Loyalty programs.
My first topic of discussion.
We have seen loyalty programs
already start to infiltrate global MVNO strategies.
In Singapore, Circles.com does it very nicely.
They have intrinsically interwoven several loyalty schemes
throughout their entire offer.
Here are just a couple.
You can get a gift for reaching a data milestone.
It's a non-data gift - it's a movie ticket.
You can get small amount of data as a gift for a friend referral.
When we spoke to them, they thought that this was a bargain way
to lure a new subscriber to their fold.
This year, by far, the biggest MVNO in the US, TracFone,
also delved into a loyalty program.
The US has to be...
..one of the most highly competitive markets on the globe,
and we've got the big MVNO realising
that indirect monetisation,
that anti-churn management strategies,
that keeping your customer happy,
is vital to their business.
And their rewards program is a little bit more traditional
insofar as you can earn points
and spend these on restaurant vouchers and the like.
But, again, their rewards program
is head-to-tail within their overall offering.
So...
..what do the incumbents tell us?
They tell us that
successful measurements of loyalty programs are the following -
they help to increase a customer spend
of those that are on a loyalty program,
they help reduce churn,
and those customers on a loyalty program, incidentally,
have a higher NPS score than those not on the loyalty program.
And if we were to go to another example of best practice,
I've even seen an example of an incumbent
that has built in loyalty as part of its overall brand strategy
and actually claims
the reason behind some of their prepaid and postpaid net had gains
have come because of their extensively available,
highly visible rewards program.
So, the new endgame continues to be direct monetisation,
but with a twist - shall we say,
how can we add incremental revenues to our business.
And we need to equally consider this
alongside how can we leverage indirect monetisation strategies
such as a loyalty program.
-------------------------------------------
Digital Marketing Best Practices: Preparing for digital advertising - Duration: 5:20.
Hey folks this is Ryan Nicholson with TSL marketing. This is the first video in
our series about digital marketing best practices. We're going to be talking
about search engine optimization, we're going to be talking about content and
offer creation, and we're also going to be talking about some paid advertising.
So we're going to go into best practices that organizations should use when
they're building out their websites, when they're building out content and offers
for their websites, and when they're looking to try to promote content and
offers on their websites through paid advertising channels like Google AdWords,
Google Display, and places like LinkedIn.
So what do you need to do to make sure that your website is ready for digital
advertising? You need a healthy website. This means you have a website that's
fast loading. PageSpeed is super-important folks who come to your
page, if it's slow loading, that you've paid for that click, they come to your
advertising and they land on your landing page and they get a slow loading
page, they will abandon that page. So you paid for that click but that person
never actually lands on your page. So it's just really important to be aware
that the page load time is really critical because you're going to pay for
a lot of traffic that's going to bounce away from your site if your site isn't
fast loading. Also, think about the mobile user experience and this isn't just
having a site that renders in the right size screen, but it's thinking about
aspects of how that page loads for a mobile user, that are different from the
desktop user. So, a mistake that I routinely see is a page that will say
"fill out the form to the right to download our whitepaper" and in a mobile
device that form may be under that copy, it may be above that copy, because of
how it's rendered. Also, if you do have forms consider, you know, do give
them the same amount of form fields on a desktop landing page as you do a
mobile landing page. You may consider reducing down the number of fields
required for the mobile version of your site. And then, it's also going to be
really important to make sure that your pages are in alignment with the reason
that someone is clicking through to the page and so you want to see symmetry
through copy, symmetry through the images that are in your advertising.
And, this is especially important if you think about it from a
a search advertising perspective. So, you've paid for certain keywords and
you learn to send traffic to the to your
landing pages, based on someone using those keywords in their queries. Well if
they get to those pages and you don't have those words or phrases in the page,
you're not delivering up the best experience. We certainly say to folks, you
know think about your website from an SEO perspective. So many of the same
rules that govern what makes your page preferred by Google in search; are there
in search advertising as well and so that's going to affect your quality
score. So, Google will certainly send people to a page that is less than ideal
as far as its relevancy to the query, but you're going to pay more. So, how does
Google understand what's on the page? They're going to look at things like the
page title, they're going to look at the copy on the page, they're going to look
at the header structure on the page; to start to get understanding of what the
page is about. So, is this page relevant to the query?
So, these are important factors to think about whenever you are going to drive
paid traffic to a page, is you want to provide that user with a good experience.
In addition to that, are your pages easily to navigate, are your pages
scannable? Can I quickly, coming from an ad, scan through your page and know
exactly what it's about and what I'm going to get from you - so lets say, if I
fill out a form. We're also encouraging folks to secure their sites because if
you haven't noticed, sites that don't have SSL, they don't have that lock in
the tops corner by the URL. Google, especially if you have a Chrome browser,
is now giving a message that says submitting information on these pages
may not be secure. So we're really encouraging folks to secure their
websites as well, if you are capturing any kind of customer information.
-------------------------------------------
Digital Natives: Incorporating Media into the Classroom - Duration: 3:01.
I've been using GoReact for four years.
I like it. Why? Because before
I took [VHS tapes] home to watch and take notes.
With GoReact I don't have to. It's cool.
Students don't need to record themselves signing and give me a physical copy.
They just send it online and I can pull it up to watch.
Không có nhận xét nào:
Đăng nhận xét