>> Hi. I'm Xavier Pereira from Microsoft Services,
and I'm very pleased to welcome today David Cox.
David, can I let you introduce yourself please?
>> Certainly, thank you, Xavier. My name is David Cox.
I'm a Digital Advisor with Microsoft Digital.
>> So we know a lot of customers
are thinking about digital transformation,
and a lot of
the digital advisors are
engaged on those digital transformation.
What is the role of digital advisor in that context?
>> Thank you. Well, when we think about
digital transformation the key word
is transformation, not digital.
The transformation piece comes first,
and then the digital is the enabling technology
that helped that transformation be successful.
So our role is to help
our customers transform using technology.
>> Value is key in this context, I'm assuming.
So, can you share some experiences of
how you deliver that value?
Maybe you have a couple of customers in
a specific industry you can share examples with us?
>> I'd be delighted to. So, value
is really all about, in many ways,
creating new value within the marketplace,
not replicating what is already there.
So a great example is Clear Bank that has
transformed clearing in the United Kingdom.
Well, it used to be the case that clearing was
ton of payments through batch processing,
it could take three days to clear a payment.
But you and I want our payments to
take place instantly, right?
Then what Clear Bank did,
is they brought technology to play using Microsoft Azure,
that would enable instant transactions
to take place in real time instead of batch.
>> So we know digital transformation
is quite often the technology conversation,
but it's also behind a connection from people to people
to improve the customer
experience on part of the employee.
What's your point of view about the change
which is happening from a cultural point of view?
>> We're really transitioning to
a fearless culture that's really
about enabling people to be themselves.
That's the best way to attract
the right talent and to get
them to perform in the best way.
And it really goes down at its heart to diversity,
not just diversity of background,
but diversity of thinking so you
can really bring the best ideas to the table.
>> Thank you very much for sharing your experience.
Once again, if you want to know more about
digital transformation you can
join us on our website, microsoft.com/services.
Thank you.
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