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Cognizant's near shore delivery center in Vilnius helps BFS companies in the Nordics

to accelerate their shift to digital by transforming their business process operations and IT.

By understanding the domain of Nordic Insurance and Banking, our center in Vilnius is uniquely

positioned to help our clients to adopt digital technologies in order to improve the experience

for their customers.

On one hand that can give cost advantages; think about robotizing certain processes or

using automation.

But much more value is found in applying digital technologies in order to allow our clients

to give more value to their customers.

For example, one of our clients had a response time to questions of their customers of 4

days.

Our Operations Team identified a number of possibilities that could be improved.

They were able to apply automation allowing that response time to reduce from 4 days to

only 4 hours.

We also helped one of our Nordic Insurance clients accelerate their shift to digital

by applying big data and analytics.

We helped that client to preempt their customer's next desires and needs, allowing them to provide

offers when their customers need it that are more relevant and that come at the right time.

We see the BFS companies in the Nordics are adopting digital in a big way in order to

stay relevant in the marketplace.

Leaders that are successful make sure that it's on top of the agenda, not only their

agenda, but across the entire organization.

Adopting digital technologies often starts with a pilot or a proof of concept, but to

really reap the benefits of digital it has to be scaled throughout the entire organization.

This is where Cognizant can help our clients, not only by the technology skills in Vilnius

or elsewhere in our global delivery model, but also by helping on the implementation

side, using our experience in similar implementations globally, and overcoming the resistance to

change inside the organization.

For more infomation >> How the Shift to Digital is Changing Businesses in the Nordics — Leading in Digital — Cognizant - Duration: 2:15.

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Material Educativo Digital Accesible - Duration: 2:11.

For more infomation >> Material Educativo Digital Accesible - Duration: 2:11.

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Animation Mentor and the Future of the Digital Classroom - Duration: 1:59.

Hi, Bobby Beck here from Animation Mentor

With amazing feedback from our community and mentors

I'm excited to share with you the next evolution of our learning experience.

At the center, is a living stream of activity where you can view all the work that's being

posted in the community

Click on any image or video that's been posted

to gain immediate access to feedback tools

this allows you to draw frame-by-frame over the work

helping to make your comments even more clear and specific.

As a student of Animation Mentor

you can watch anyone's mentor video critiques

to expand your learning experience

Everyone gets a video critique each week

so the amount of great input you'll be able to soak up is massive.

If you like someone's work, click their name to view their profile.

This is where you can view their work, follow them, and send them a direct message.

When someone sends you a message, you're notified via email and in the site as well.

When posting your work, you can add multiple items per submission for feedback and input.

When someone comments on your work, you'll be notified

making it easy to keep the communication flow going.

Go to your classes in the My Courses menu.

This is where you can view recorded lectures

and gain access to all your class-specific materials.

Some more great news is the site is mobile

so you can watch your lectures

view and reply to comments

and even attend your weekly live video sessions via your phone, tablet, or laptop.

We hope you've enjoyed this behind-the-scenes look at the new campus

and we invite you to come be a part of the magic of animation

and study with us at Animation Mentor.

Until then, we wish you the best.

Take care!

For more infomation >> Animation Mentor and the Future of the Digital Classroom - Duration: 1:59.

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Digital Transformation for Public Safety organizations - Envision 2017 - Duration: 2:24.

>> Hi, Xavier Pereira from

Microsoft services and I'm very

pleased to welcome John Manning today.

John can I ask you to introduce yourself?

>> Sure. John Manning Microsoft services,

I oversee public safety and national security solutions.

And I do so as a former law enforcement officer.

>> So John I know you get a lot of

customers and when it comes to law enforcement,

what's really the problematic today?

>> So, unfortunately we're in a growth industry.

Right? The global threats never been

higher but fortunately we have

more data that's coming in from more sources.

So everything from body cams to GPS,

record management systems, cad solutions,

body cam, fix cam,

it's all this data is coming in.

Now unfortunately that's kind of created

a paradox for us because we have

all this data and now we have to figure

out what to do with it and how to surface that data.

>> So I know you are engaging very different roles within

your industry and when it comes to the leadership agenda,

what do you think people really need to do to

transform and solve some

of the problem you just mentioned before?

>> So when you have all this data there's

great responsibility right so how you use that data,

and use it to its fullest.

So we have to really

surface the data so that if you have a threat in

there it's not post-incident that you

find out you had that data in that threat.

So we need to work on how we surface

the data, correlate that data,

and then really do some messaging out to our community

to make sure that they're kept safe.

>> Why do you think Microsoft can distinguish itself?

What type of solutions we can provide to

help our customers succeed in that space?

>> So we're very fortunate because Microsoft

has the aware solution, which is a great IP,

which manages to take that data extract it,

correlate it, and give greater value than

the individual data that we've surfaced.

So for example, if I use a location and an offender,

or a suspect, and let's say video we

can correlate that into a safer messaging

for the response for us.

We can do it in threat management

so we can try to prevent the incident,

and then if the incident does occur

it helps mitigate the losses.

>> Thank you very much John. I think

that's really useful to share your experience.

If you want to know more about digital transformation,

I would recommend that you join us on

our website at Microsoft.com/services.

And we'll have here not only some information but also

demonstration that you can see to go

deeper on those solutions. Thank you.

For more infomation >> Digital Transformation for Public Safety organizations - Envision 2017 - Duration: 2:24.

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Digital Transformation for Public Safety organizations demonstration - Envision 2017 - Duration: 5:30.

>> I am John Manning. I work

for Microsoft Consulting Services,

overseeing public safety in national security.

And today, I have the pleasure of showing you

the Microsoft Aware Solution.

When I was a police officer,

and I was one for 25 years,

I had a pet peeve.

As I drove around my Marc car, I would always wonder,

why do I have this data that's not telling me things.

The only time I could get data was when I

had ask it a specific question.

So we have all these sensors in law enforcement.

We have license plate readers,

CAD, record management solutions,

license plate readers, shot spotters,

body cams, fix scams, post cams.

You get the point. All of this data is coming in.

The problem is that data is all being stored in

separate silos and the only

time I can get the data from those silos,

is when I ask it a specific question.

Whether it's I have an intentional question like,

does this person have a warrant?

I ask the record management system,

does this person have a warrant?

It tells me, he does.

And then I'm surprised.

And I always wonder, why am I surprised?

This was my data. I might have arrested this person.

I might have completed the report, gone to trial,

seeing this person get sentenced,

and then they don't show up. They have a warrant.

Yet, he's standing right here and I'm

surprised he has a warrant.

It's my data. My data should be telling me everything.

My data shouldn't be siloed or it should be

surfaced and giving me situational awareness,

that helps me in my job on a day-to-day basis.

The Microsoft Aware Solution does exactly that.

So what am going to show you is the city of

Chicago and a scenario that occurs there.

The first thing we have is audible detection.

The audible detection is

showing me that the gunshot spotter,

the audible detection of a gunshot in this town,

has just told the dispatch center that it's gone off.

A weapon's been fired.

This section here is the CAD calls

and these are only the CAD calls

that relate to a gunshot.

So if you look, you can see we have

an aggravated assault with a handgun,

a motor vehicle theft,

the violent gang task force

is entered into the license plate reader,

a license plate of a vehicle they want to know about.

And then an armed robbery. That information

is being surfaced onto a map.

So we have our three shot spotters

that all indicated a gunshot,

and then we have the 911 phone call.

And now what it's integrating is the cameras in the area.

So the camera feeds are being

displayed down here and

the officers have the ability to see it.

These camera feeds are always recording.

But they'll purge the data that they don't need.

What Aware does with

the cameras is the second the gunshots are heard,

it's capturing that data and now it's not purging it.

It's storing it because obviously,

there's great evidential value for this.

In law enforcement, I'd like to say, we

don't know what we know sometimes.

What we're doing with this correlation table is we're

surfacing that data that we know and need to know.

So in this case, this is

historic data of crimes that were

committed in the area of the address of the gunshot.

But we don't want to see all the data.

Remember, this is Chicago.

It could be a very busy city.

So we have lots of crimes that

probably occurred in this space.

If we looked at all of those crimes here,

it would be a lot of white noise.

And we don't really care about let's say

a mail theft or a vandalism.

We want to know about the robbery,

the homicide, the aggravated battery,

the domestic violence because that's what we're

really would or potentially can relate to the gunshot.

And then, who's living in this area?

Who were the violent offenders that we're looking for?

Because the probability is they may be involved in this.

So as we surface these people,

we're also able to correlate it to their addresses or

their known arrest locations from the history,

surfacing the photos to

the responding officer so in real-time,

they could start looking for potential suspects

that might be in the area of the gun shot.

License plate readers. Remember before I

mentioned that we had a stolen vehicle?

In my industry, that's a very important data point

because criminals don't want to

drive their own cars when they commit a crime.

You want to steal a vehicle so it's not

linked back to me after I've just done a shooting.

So the license plate reader

is picking up on the license plate of a stolen vehicle,

it's surfacing where that vehicle is,

it's capturing a photo and then also

pushing this out to the officers who

are still responding to this call.

Last but not least, we look at social media feeds.

So not all social media feeds because obviously,

that'd be another source of white noise.

We're parsing and getting

the correct social media feeds that are

in this area and then we start analyzing it.

So in this case, social media is

telling us anybody else hear that?

Just witnessed the shooting. No joke.

Right down the street, cops are starting to show up.

And this last one, rest in peace,

You know it's going to go down.

So here we've just identified

two witnesses and a potential suspect.

Highly valuable information when you're going to a crime.

So what I've just shown you was

the Microsoft Aware Solution,

and what I love about this is we've

used it everywhere from Atlanta to Sao Paulo, Brazil.

We've used it in a variety of different ways.

We use within the public safety and justice industry.

We've used it for police response.

We've used it in jail management.

We're using it in court management,

but really we can use this in corporate security.

We've sold this product and used this product

in airports, in stadiums.

Corporate security is starting to

look into this globally.

It really has boundless use.

And so, as you're reviewing it and thinking about Aware,

think about what data points you want

correlated in the output because

it really is agnostic to the data.

So thanks for your time.

For more infomation >> Digital Transformation for Public Safety organizations demonstration - Envision 2017 - Duration: 5:30.

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Estrategias de Marketing Digital | Mallorca 2017 - Duration: 29:29.

They were October 24, 2017 we are

here at the airport in madrid madrid

decks we go now bound

Palma de Mallorca this afternoon conference

on defining strategies

digital marketing for your business nothing

no is calling just Mallorca does not pass

nothing we continue to digital marketing

for your business to no where 150

people can share how you will go

all

You will also see radio interviews

there would be no surprises along the

video that they are not normally

other trips so will be telling

absolutely everything now we justitos

and we will take the plane and

e

plus

ahora ya sí justamente recién llegados

a palma de mallorca una hora de vuelo y

fijas lo que da de sí una hora de vuelo

dos cosas la primera bueno acabamos de

confirmar el periódico que el diario

entrevista que vamos a hacer mañana

hablando de redes sociales y lo que

está pasando de cataluña cómo está

influyendo y esto es simpático porque

fijados por twitter y quiero pediros

opinión a veces también alguien que

dice el doble doble no el doble de juan

merodio italiano cir

yo no sé si vosotros le disparé

decidido pero yo sinceramente no me veo

parecido en nada

yo la verdad pero bueno simpático es

bueno pues ahora no vienen a buscar y

nos vamos a comer antes de la

conferencia

saná 20 tal como está encantado porque

les dan y bueno el tiempo obtenido

podrá del vuelo a ghana rápido ni te

enteras

además venía venir hacía porque era

muy largo yo creo era de olivera muy

grande el avión es la mitad para atrás

venía vacío en paz viajó de esto es

una maravilla

hemos tenido que preparar la venta

entradas por un problema con la caixa

porque con esto de que ha pasado y que

cambió la sede social aquí y entonces

tenía muy bueno nos habían asignado

una sala con capacidad para 160 incluso

doscientas y seguir y si se da bien a

última hora a la semana pasada dijeron

que no podía ser que lo quieren

remodelar para hacer despacho con su

administración y está bueno como

emprendedores que somos dice dame un

espacio al que sea

si no está tan claro con esto el cambio

de esta realidad y esperamos toda la

estrategia en redes sociales y nada en

un día se aplicaron más de 100

personas al día siguiente otro tanto

tuvimos que parar por ciento estamos

asustados cuando entra a veces es bueno

si bien no lo que decía siempre al

final aunque sea gente de pie para

porque tampoco es una jornada muy larga

que mejoró a 5 grados oeste a cinco la

gente de pie pero al final una hora o lo

que sea al final habrá muchos

emprendedores ambiente cercano si no

estaba

perfecto gracias

hemos llegado a mallorca y nos han

llevado al puerto de sóller que es

donde vamos a comer un sitio como

podéis ver un esclavo un enclave

espectacular estamos a finales de

octubre la gente bañándose en la playa

en nosotros lamentablemente hoy no

podemos pero es una envidia sana pero da

gusto no poder estar aquí y disfrutar

de una tierra aunque sea durante 24

horas que lo que vamos a estar y

todavía queda sigue mostrando más a lo

largo del video pero poder disfrutar de

esto y ahora comida típica y vamos

aquí al restaurante

ahora sí estamos y aquí en palma el

mallorca 55 minutos de la conferencia

para empezar aquí en caixa forum que es

donde vamos a esperar unas 150 personas

ahora tenemos justamente antes vamos a

unas entrevistas que tenemos preparadas

algunas reuniones para aprovechar de

salud a la gente que hacía tiempo que

no venía venir no veía y nada y

comenzamos conferencia preguntas y luego

el networking así que vamos ya para

adentro 1 2 3 para el desarrollo de una

marca personal y y the times que es para

mí lo es todo es decir yo personalmente

en mi caso es todo

yo siempre lo digo todo absolutamente

todo pero no sólo a nivel de marca

personal sino a nivel de la agencia de

marketing que tiene otro nombre es decir

el 95% de los clientes vienen por marca

personal 3 para mí lo es todo

aspectos en el que centrarse la

paciencia que creó la paciencia y la

constancia no porque realmente es un

tema que lleva muchos años que tienes

que verlo como que es algo para toda la

vida y no decir no tengo que conseguir

resultados en tres meses porque no va a

ser así es empezar a seguir haciendo

cosas invertir en ello y te irán

llegando resultados poco a poco a poco

pero creo que la paciencia y la

constancia son los primeros enemigos

para no conseguir posicionar una marca

personal

desde su punto de vista cómo puede

sacarle partido

las marcas al marketing de contenidos es

que el marketing de contenidos para mí

es lo que sustenta toda una estrategia

de marketing digital y de

posicionamiento presente y futuro de la

de la de la compañía del negocio

porque realmente no sólo es marketing

de contenidos sencillo imágenes

contenido y el contenido al final es lo

que ven en tu web es lo que está en el

mundo offline también y y si nos

centramos en el marketing de contenido

para mí es una herramienta de

captación y conversión de clientes

brutal es decir más que demostrado

decir yo lo puedo demostrar cuando

empresa no lo pudo demostrar con datos

reales y hoy en vigo no me creas a mí

yo no quiero que me quieras pero yo te

enseño datos que te van a demostrar que

funciona ahora vas a necesitar mínimo

16 20 meses en obtener resultados y

éstos no son dos meses a no ser que

seas una megaempresa mucho pero si eres

una empresa normal es que esto no es de

la noche a la mañana y menos ahora con

tanta competencia nada o sobre

migración

muchas gracias nada para ti un placer

va a detener y esto simplemente das ya

se tiene que escuchar

vale vale comparezco que impulsar una

vez le conmutó genial ya está todo el

día que no tenga aprendió francés y

han encantado las hubiera encantado

estar aquí eso sí siempre un poquito

pero es buena siempre sino malo ahora

representada por hacer

yo empezaría para aprovechar el tirón

con nada

cuatro minutos vale para explicar lo que

es el sector de economía y después ya

me pase perfecto a cuánto tiempo

necesita ya calculó unos 45 minutos

para así dejar luego para preguntas

también sin problema por el cual es muy

dinámico también no sé a veces hace

preguntarse si esto es así de simples

al interactuar les termina y prisa en o

si las cosas se terminarán

yo no tengo ninguna prisa esta mañana

que me sale el vuelo

creo que es más grave a bueno es un

auténtico placer estar aquí quería

dar las gracias a hacer que la economía

de mallorca ya la caixa por por

invitarme no ya todos vosotros también

por estar aquí y permitirme compartir

este ratito con vosotros

e bueno vamos a hablar de marketing o

marketing aplicado a negocio y al margen

de que al final de la exposición voy a

dejar para preguntas para que comentéis

preguntéis todo lo que queráis a lo

largo de la misma me gustaría que si

tenéis cualquier duda pregunta

sugerencia comentario lo que se ha

levantado la mano y un micrófono y

cortarme las veces que haga falta no hay

ningún tipo de problema

queréis que el marketing digital es

importante hoy en los negocios porque

una sola razón conexión más

importante cuando os tenéis una

estrategia en vuestras empresas de

marketing digital bien creada levantar

la mano

dos manos bien creada es relativo

cierto es no pero sin estrategia no hay

nada realmente uno de los mayores

problemas por los que no alcanzamos

objetivos sean cuales sean los objetivos

no tienen por qué ser ventas es porque

no nos hemos parado a pensar el camino

que debemos seguir no hay una frase que

me encanta aseguró que muchos de

vosotros conocéis incluso aquellos que

afirman que no podemos hacer nada para

cambiar nuestro destino

mirar antes de cruzar la calle stephen

hawking

soy un convencido que el tiempo el 90%

de la suerte se busca

yo soy un convencido y un defensor que

todas las empresas tenemos la la misión

dicho alguna manera de educar a nuestros

clientes

soy creyente que un cliente informado un

cliente educado es un mejor cliente y

muchas veces hay clientes que no tienen

nuestro producto no le ven el valor

porque no conoce que ese producto les

puede ayudar a solucionar un problema

que tiene porque al final los servicios

los productos solucionan problemas

puntuales o ópera o persistentes de las

personas

todo esto genera una imagen de marca

esta imagen de marca nos ayuda a

construir relaciones con los usuarios y

los clientes y esto te ayuda a generar

ventas

tenemos que buscar maneras donde el

usuario no se sienta tan atacado no y

aquí es donde entra esta parte del

marketing de contenidos y este marketing

de contenidos que muchas veces se pone

en duda y para mí es la clave del

posicionamiento presente y futuro de las

empresas

al final lo que consiste en generar un

contenido no comercial no participó al

final que clic aquí para probar mi

producto no comercial

hay otras maneras para vender que ayude

al usuario

yo llevo muchos años aplicando la

filosofía funcionado a 10 veces más de

lo que espera recibir y recibirá diez

veces más de lo que has dado lo que yo

llamo karma 2.0 y funciona creerme que

si tienes paciencia y constancia

funciona

el problema es que intentamos obtener

resultados muy muy muy rápido en todo

esto y esto no es posible no tiene un

bebé que nace no puede correr

chile que pasar un tiempo acá te hará

luego andará y luego correrá es

imposible acelerar ese proceso

esto es exactamente exactamente lo mismo

pero para generar este contenido

claro lo primero tenemos que saber

quién es nuestro cliente no lo que

hablábamos conocerle muy bien porque si

no es difícil alinearse contenido con

ello sabremos qué contenido está

buscando que contenían le puede

interesar en qué formato hoy es que

prefiere leer contenidos de 300 palabras

de mil doscientas o prefiere ver vídeos

que prefiera hacer y en función de todo

eso puedes estar si no has hecho un buen

estudio y una buena estrategia pues

están invirtiendo muchos esfuerzos en

algo que nunca nunca te va a funcionar

porque mejor tu público objetivo está

consumiendo más vida y tú te estás

centrado en generar contenidos en el

texto por lo que nunca vas a obtener un

buen resultado de todo eso

a partir de aquí una vez que tenemos

ese contenido como decía tenemos que

ponerlo delante y ahí entramos en

muchas técnicas toda la parte de

posicionamiento en buscadores la cual

para mí ya es complicado posicionarse

de hecho muchísimas empresas es

complicado trabajar esta parte porque no

van a conseguir y creo que es mejor

dedicarnos a publicidad directa porque

te va a dar una rentabilidad mayor email

marketing donde hay mucha gente dice

nada esto ya no funciona el email

marketing es la herramienta digital que

sigue dando mejores conversiones por

encima de cualquiera sino que funciona

es porque algo falla porque no tienes

una base de datos depuradas segmentada

porque no hay líneas el mensaje algo

está fallando pero créeme que el email

marketing es ahora a día de hoy

todavía y estadísticamente demostrado

con estudios recientes que sigue siendo

la mejor herramienta nivel de

conversión de marketing

hay tantas cosas por hacer que muchas

veces no empezamos porque no estamos ni

por dónde empezar

coge una cosa que sea prioritariamente

más importante y hazla cuando tengas

hecha esa pasa a la siguiente no

y a mí hay una frase que es algo que me

gusta porque es algo que no se ha

sentido que pasa muchas veces y es que

no tenemos tiempo para hacer las cosas

bien pero sí para hacerlo dos veces

y esto es cierto no hace nada vamos con

prisa no lo ha hecho bien y lo podemos

hacer y gastamos mucho más tiempo en

todo ello no quiero invitaros y no es

spam a seguirme en mi canal de youtube

porque publicó diariamente un vídeo

con contenidos de marketing digital

ideas de negocio para emprendedores como

puedes aplicar cosas efe cda

de hecho publicaremos un vídeo siempre

en todos los eventos donde boys hace un

video viene

dani está ahí grabando la conferencia

también la subimos íntegramente al

canal de youtube por lo que si os

interesa aprender cómo puedes aplicar

distintas cosas

os invito a seguirme en youtube.com

barra juan merodio muchísimas gracias

bueno habremos el turno de preguntas

para que había también un llamado a

las tareas agrarias

junto a él se puede combatir realmente

buena pregunta difícil saber trip

combatir creo que combatir nunca es la

solución porque cuando algo está muy

implantado

creo que son guerras perdidas creo que

muchos casos es mejor ver cómo podemos

sacar ventaja de la mejor manera posible

no en el sector el caso de tripadvisor

entiendo que gastan por la parte de

comentarios que es una cosa que te puede

tirar para arriba o tirar para abajo un

negocio de una manera drástica donde se

pueden hay empresas que se iban a vender

comentarios falsos de lo cual es muy

fácil atacar a una competencia cada vez

lo están intentando controlar más pero

es algo que pasa pero creo que para

contrarrestar todo eso al final tienes

que buscar de la mejor manera posible

trabajar tu posicionamiento y la

visibilidad de la red comète porque

quienes más venden a día de hoy son

los clientes casi todo en hoteles es

algo básico es decir al final no vas a

un hotel si no miras eso y uno negativo

pesa diez veces más como positivo

entonces en cuanto a las cuatro cosas

puede que sea falso un ataque la

competencia y que está haciendo daño

es como el tema si me metió también

con bucky donde sabes que al final los

jueces están bien posicionados que

está quitando parte todo eso yo creo

que hay que buscar lo más como amigo

porque creo que no vamos a poder luchar

contra no se puede porque está tan

instaurado es tan fuerte está tan bien

posicionado tienes como otras en como y

el sobre todo en el tema restauración

al final te puede gustar o no pero yo

creo que hay que trabajar por intentar

porque al final creo que lo que hay que

conseguir los objetivos que tenemos que

tener las empresas es generar

comentarios positivos de nuestros

clientes y comunicarlos porque muchos de

los generamos pero los dejamos en

nuestro lado no eres para mí hay tres

factores clave para el éxito 1 ser

bueno 2 aparentarlo y tras comunicarlo

si te falla uno de los tres más a tener

en algún momento un problema que puede

ser el mejor puesto en el mejor hotel

personal aparentas o si no lo comunica

se va a quedar ahí ay ay si toda esa

fuerza

yo soy partidaria que haber una doble

estrategia de marketing para vender hoy

otra para vender mañana y mañana

habló en 23 años para vender hoy

porque tenemos como dices que sobrevivir

obviamente ahí puedes bajar contenidos

por ejemplo algo que funciona muy bien

es generar contenido tipo ebook gratuito

generar una descarga por eso el sol te

puede dar depende del tipo de producto

algo más a a corto plazo no pero en el

tema de marketing de contenidos al final

como regla general te va a dar en más

yo por mi experiencia es muy muy

complicado salvo que seas una empresa

con un nombre ya muy grande y tal y cual

pero si no es complicado entonces yo

utilizaría en ese caso la cara para

generar ventas hoy la publicidad digital

es lo que directamente te va a meter es

decir como si es ni commerce cámara

venderá principio es publicidad digital

que te vendan no hay otra

facebook puede funcionar muy bien

facebook google adwords dependiendo un

poco dependiendo el producto pero sí

sí puede ser eficiente

el contenido ayuda a reforzar también

contenía ayuda mucho como refuerzo de

la marca donde al final es una manera de

educar a los usuarios y te va a ayudar

no quiere decir que vayas a venderse

marketing de contenidos

pero si el marketing de contenidos te va

a ayudar a posicionar t y a día de hoy

en españa hay muy pocas empresas y

hablo a nivel general de sectores medio

igual que generen un muy buen marketing

de contenidos

no hay tantas por lo tanto hay muchos

agujeros de mercado y entre comillas

cuanto antes empecemos antes te vas a

posicionar en mercados tan atómica

cuando ya los mercados atomizar es ya

entonces ahí sí que es muy complicado

y se reserva muy pocos pero creo que

ahora sobre todo para las empresas

pequeñas hay una gran oportunidad en en

todo eso pero siete días y que hagas un

plan financiero un plan económico en

esa parte boyle cuánto tiempo puedo

sostener toda esa parte no yo en mi caso

personal y empezó a generar contenidos

hace próximamente 10 años y yo tardé

casi cuatro años en encontrar

rentabilidad de los contenidos

cuando empecé pero luego al final lo

que vuelve es reinvertir para conseguir

vas consiguiendo una escalabilidad no

el último ejemplo que os puedo decir de

marketing de contenidos no tuvo lugar en

españa pero sí un poco lo que se hizo

fue una empresa canadiense donde el pri

eran vendía el tema éste de social

wildfire comentaba de lo que yo

marketing e vendían a todo el mundo

es una protesta en toronto y vendían a

todo tipo de restaurantes centros

comerciales llevan dispersado no generan

casi contenido

hace un poquito más de año y medio lo

primero que se hizo fue nicho de mercado

decir el tema de marketing digital no es

ancho es profundo

coge un pequeño trozo del pastel y mete

hasta el fondo

entonces analizamos a día de hoy cuál

eran sus clientes más rentables

salió el tema de restaurantes vale

quien toma la decisión restaurante el

propietario

analicemos qué necesidades tienen los

propietarios a nivel de negocio que no

saben manejar marketing digital

empecemos a generar contenido

exclusivamente para restaurantes de

negocio posicionarlo y busta ta ta ta ta

ta ta y en 16 meses dio resultado

de hecho esta startup se vendió hace

cuatro hace con base pasada os digo sé

exactamente los datos el 14 meses se

pasaron de 20 personas en las tapa 40 de

40 clientes a 400 y se aumentaron las

ventas más de un mil por ciento

bueno pues ha sido un auténtico placer

estar aquí con vosotros creo que ahora

hay un networking

así que bueno podemos charlar porque

todavía estaré por aquí un ratito

muchísimas gracias

este medio

yo me muevo como así

además de un placer

la cara arriba gracias gracias

los que se movía mayores lo hemos

entendido el problema explica bien que

realmente los conceptos de ahora no es

como yo creo entender es lo de siempre

pero ahora a otra velocidad pero es una

evolución es que no es otra cosa

habrá que ver si son o no de la ley

desayuno porque es más fácil dice que

toda oferta crea su propia demanda se

confirma

para defender algo que tiene demanda

propia que algo que tú creas la demanda

está la gente que no trabaja igual que

en realidad tenía una cosa que tiene su

propia demanda de gente que se pasa

mucho ahora nuevas categorías que no

hay demanda y tienes que crear la

demanda y eso es tiempo general

contenido competencia el móvil hace 20

años era una demanda pero cuando lo

mejor que puedes hacer nada placer

gracias y enhorabuena y las gracias

cuando acaba su conferencia mena con 6

de dicho que sonaban las dos sentencias

dicho estrategia ida

efe

la estrategia el camino

sean pequeños en twitter chávez no

teme

y la estrategia no es nada nuevo es que

lo de siempre pero cuando ves y levantan

la mano dos personas de entre doscientas

lo que ya se está diciendo son los

indicadores

no lo tiene muy claro muchas veces a

hacer un viaje sin más

totalmente

sale ahora me voy a toronto mañana en

la cámara o sabido navegar sin ver la

previsión del pt lo lógico lo mismo

que no era buena ha desarrollado mucho y

valoramos lo que nos ha dicho porque eso

significa que hay mucha experiencia para

poner en claro que ese estadio

pero quién es este libro de miguel

comeche que me lo ha regalado y es

súper curioso porque es un chico que

cuenta su historia llamarme a mí me ha

presentado no se ha presentado

diciéndome que hace 34 años le regalé

mis libros y que como agradecimiento me

lo quería regalar no entonces por

supuesto bien en su original una caja de

vhs y allí está contando su vida está

dando conferencias y contando su

historia no así que bueno muchas

gracias miguel por el regalo y por

supuesto lo leeré en el próximo viaje

y es en dos días gracias

bueno pues al final es genial no yo creo

que la sala estaba como apoyo ya ha

superado las expectativas creo que la

gente ha disfrutado algo que me ha

gustado mucho ese que era muy

heterogéneo el público no te

encontrabas de un niño que visto que

debía tener 12 años hasta personas de

edad bastante avanzada lo cual es bueno

no demuestra el interés de la gente por

el marketing digital y y se están dando

cuenta no de cómo impacta en los

diferentes negocios así que más que

contento de estar aquí en palma y

aunque ha acabado la conferencia pero no

ha acabado el viaje y seguimos para

parecemos un nuevo día en mallorca y

como decía vamos a tener novedades no

no todo es sólo trabajo una de mis

pasiones de hace muchos años es navegar

es todo el mundo del mario y bueno pues

gracias a la empresa fraude y vamos a

pasar el día aquí en uno de los

puertos de de mayor que además es un

caso muy interesante porque la persona

que montó esta empresa hace cinco años

ese es una personalidad desde el año 81

aprender español

además es amigo personal por temas de

deporte desde hace unos cuantos años no

es fernando aquel que podéis ver allí

y pues directamente vamos a empezar el

día así que vamos para allá

y es que para cuando tu próximo

proyecto empresarial de mallorca

creo que se trata de esta isla a partir

de ya los 45 quiero vivir en una zona de

playa eso lo tengo claro

ya lo sabes a mallorca siempre puedes

hacer como todo comparte el barco y más

en una isla como ésta es carísimo y

está al alcance de muy poquitos nadie

arranca además comprándose según qué

no vas a entrenar no te confundas y

prefiere pagar algo menos pero bastante

menos y poder estar allí está en un

sitio mucho más grande lo que podría

permitir que esto es un poco lo mismo

calles al club para la foto al mes te

enseñamos a manejar el barco que

podemos ayudar en sacarse el título que

tenemos escuela ya partir de ahí

empiezas a probar en una de las

embarcaciones o en otra y disfrutas

únicamente de los días digamos que

tienes contratado

a día de hoy el sistema más económico

para navegar con muchas diferencias

está totalmente el tema economía

colaborativa no te voy a contarlo pero

la fil à vis democratizado es decir a

mí es otro tema pero por ejemplo

empresas como califa y afinar permite

que personas cualquiera tengan un

conductor privado a un precio lógico

esto es lo mismo gente que estén

accesibles lo hacéis accesible para la

gente normal no haya parte conseguimos

que mucha gente se aficione porque

cuánta gente va a buscar le saca el

título se lo que cerca de 40.000

personas al año en españa y en esas

cuentas luego navegantes pocas porque no

tienes la opción y cuando pasa un

tiempo perdido explica el miedo es un

medio que para ti no es conocido es que

venga alguien y te diga no irá porque

aquí yo te ayudo a que esos

conocimientos los pongas en práctica y

te dejo un barco a disposición para que

puedas ir cogiéndole la mano no son

para mí es una de las claves de que

vaya también bien pero estoy vasos

economía colaborativa al final que es

lo que me gusta que más empresas y

están viendo esta irrupción en el tema

náutica igual y al ies que se deciden

entre ese nuevo modelo de negocio que

rentable para el emprendedor o el

propietario y para aquí y para la gente

también obviamente sostenible

importante porque a madres son finitos

hacer no podemos multiplicará por dos

la cantidad amarres entonces si por cada

embarcación puede haber un número de

10 12 usuarios explica que por cada para

re quienes 12 personas que pueden haber

en su propia embarcación y con sus

amigos entonces esto es algo que yo creo

que dentro de nada

pasado el cual se tendrá que poner al

día también la los puertos son todas

las partes públicas no cómo

optimizamos claro la opción de de los

amarres y poder tener aplicación

señaló

ah bueno después de esta maravillosa

experiencia navegando que que habéis

visto ahora llegamos estamos hemos

vuelto a aterrizar en madrid

son las once de la noche con cinco horas

de retraso e gracias iberia puede

dejarnos tirados por s over booking y

por tratarnos tan mal

además de dejarnos ciudad gracias pero

bueno al final todo es positivo y

estamos aquí vamos a descansar mañana

nos nos vamos a salamanca más

conferencias transformación digital por

supuesto grabaremos todo lo tendréis

todo completo

bueno mallorca ha sido espectacular

muchas gracias mallorca por acogernos

también tratarnos también hacernos

disfrutar tanto y prometemos volver muy

pronto

For more infomation >> Estrategias de Marketing Digital | Mallorca 2017 - Duration: 29:29.

-------------------------------------------

Bryn Mawr's Digital Competencies - Duration: 3:36.

[Narrator:] This summer, Bryn Mawr students participated in an internship

where they engaged with the Digital Competencies

Bryn Mawr's framework of digital skills and critical perspectives on technology

Here's what they have to say about it

[Francesca:] Learning different research skills over the summer

is really preparing me well

[Emily:] For school, the digital competencies is going to help me

with all the research that I'm going to be doing

for my English paper at the end of my senior year

[Leslie:] The digital competencies - it wasn't just about

learning specific tools

It was more about learning how to navigate any tools that you come across

[Emily:] I learned how to use Audiovisual Production and Analysis

It also gave me a chance to work with writing documentation

and that, I think improved my writing ability

and my ability to understand the audience I was working with

[Leslie:] I think that it makes us more complete in our education

because we're not just leaving the school with those

specific things we took away from our majors

but we're also leaving the school with all the other digital...all the other skills

that we know we will apply in every aspect of our lives

[Francesca:] It's really reassuring to me that I feel like I can

learn a whole bunch more software if I need to or want to

[Leslie:] It's really a time for us to reflect on

what we do online and how we do it

I found myself just realizing all the little things I was doing

were adding up to something that was really big

I am definitely doing a lot of algorithmic coding and I'm also doing a lot of design thinking.

We also had a lot of brainstorming sessions where we started to flesh out the structure

of the digital competencies initiative as well as the content

Another important thing is really just self-confidence.

The confidence to apply to internships because I really think that I'm capable

or that even if maybe I don't know everything they want me to know, when I get there

I can adapt

Without that reflection, I believe that it's hard because in college is when we have the

time to do that

Being digitally competent means being able to understand

what you're doing, why you're doing it and also how you're doing it.

[Emily:] I think it is really important to be able to articulate

the digital competencies that you have

because employers are looking for people who are digitally competent

[Francesca:] One of the benefits of knowing about the digital competencies initiative

is that it gives you a language to understand your skill.

[Emily:] I can articulate better the digital skills and competencies that I've learned

in LinkedIn or in my resume and in interviews.

[Francesca:] Having a framework for all these different skills is really helpful

in learning about the other options that are out there for you.

[Leslie:] So I believe that it makes for a whole individual because you don't just

have the soft skills

or the analytical skills, but you also can bring your A-game.

For more infomation >> Bryn Mawr's Digital Competencies - Duration: 3:36.

-------------------------------------------

Digital studies video 1.0 - Duration: 2:05.

"Hey guys my name is Bree, and I'm a student at UW Madison.

And if you're a student at a University you know what I'm talking about when I say

that we have all gone around in a circle 365,000 times saying what our name is and what our

major is.

And if you're anything like me you have gone around in a circle at least 365,000 times

saying "Hey I'm Bree and I have no idea what I want to do with my life."

Which is then followed by "Well what are you interested in or what classes are you

taking?"

And you're like "well I wouldn't be undecided if i knew that right?"

Well, this video is for you Misfits out there just like me that have no idea what they want

to do with their life, and here are a few suggestions i have for you.

First, you could go to your advisor and talk to them about potential classes that might

spark an interest for you or see what other classes or suggestions they have.

You could also go to a career fair and see what possible careers might stand out to you.

You could also go to a major fair and see the possible majors that your school has to

offer, and see if there are any that stand out to you as well.

Something that I have done is picked a variety of different classes to see if theres any

that stand out to me or spark an interest.

I've done classes from art to journalism to biology, and honestly all I have really

found out are the ones that don't really stand out to me, and I am literally a sophomore

so if that makes you feel any better there is no rush, and honestly most of the people

I know change their majors at least once throughout their entire college career.

So, theres not a huge rush in having to pick out a major or anything.

So don't stress about it too much.

And according to the Washington Post only 27% of college graduates actually use their

major in the job that they are in.

So, don't stress too much because in reality your major isn't that big of a deal and

there is a 73% chance that you won't even be using it in your job anyways.

So, I hope that this video helps you a little bit to get on track about what kind of majors

are interesting to you and helps you not stress out about it very much.

For more infomation >> Digital studies video 1.0 - Duration: 2:05.

-------------------------------------------

LWTech Digital Gaming & Interactive Media Professor Phil Trumbo at PAX 2015 - Duration: 1:58.

Hey we are back the Lake Washington Institute of Technology booth at PAX 2015.

Fun fact about PAX.

It started in 2004 and at that time there were only

4500 participants in the entire expo.

But this year they are expecting between 70,000 and 100,000 people to come through those doors.

If you've ever thought about turning your passion for gaming into a profession, check

us out at Lake Washington Institute of Technology.

We've got two year programs, bachelor degrees, and everything you might want to learn about

getting into the gaming industry.

Ok we are back at Lake Washington Institute of Technology with Phil Trumbo.

He is the mad scientist in charge of all the students here at PAX Prime 2015.

We haven't lost a student yet, have we?

It's been great.

Everyday is a different kind of energy.

It's amazing students are getting this incredible response for their games.

They are getting to see the stuff out there.

We are getting people interested in the school.

It's great.

Just being here, everyone is so engaged, the energy here is amazing.

It's a great place to be.

For more infomation >> LWTech Digital Gaming & Interactive Media Professor Phil Trumbo at PAX 2015 - Duration: 1:58.

-------------------------------------------

NS2017 Smarter Balanced Digital Library and Interim Assessments - Duration: 26:20.

GOOD MORNING.

I'M REALLY SORRY YOU HAD TO SEE THAT.

BUT I WILL TRY TO MAKE UP FOR IT WITH

TODAY'S NEW WITH THE SMARTER BALANCE DIGITAL LIBRARY AND INTERIM ASSESSMENT BOARD FOR THE

SCHOOL YEAR.

SO OVER THE NEXT 15 MINUTES OR SO, WE'LL BE FOCUSING ON SOME SUBSTANTIAL SYSTEM ENHANCEMENTS

TO BOTH THE DIGITAL LIBRARY AND THE INTERIM ASSESSMENTS.

AS WELL AS SOME NEW RESOURCES THAT ARE AVAILABLE TO HELP YOU PROMOTE THE DIGITAL LIBRARY AND

INTERIMS.

ALSO BE LETTING YOU KNOW ABOUT SOME UPCOMING TRAINING OPPORTUNITIES IF YOU ARE INTERESTED

IN GETTING MORE DETAIL ABOUT THE INFORMATION IN TODAY'S UPDATES.

AND I DO WANT TO -- I KNOW IT'S BEEN MENTIONED A COUPLE OF TIMES ALREADY THIS MORNING.

BUT MANY OF THE SYSTEM ENHANCEMENTS THAT HAVE BEEN MADE TO THE DIGITAL LIBRARY IN THE INTERIM

ARE A DIRECT RESULT OF FEEDBACK FROM YOU AND YOUR COLLEAGUES IN LEA.

SO I WANT TO JUST FIRST GIVE A BIG THANK YOU TO THOSE OF YOU WHO HAVE CONTRIBUTED FEEDBACK.

AND PLEASE KEEP THE FEEDBACK COMING.

SO OVER THE SUMMER, SMARTER BALANCE MADE A NUMBER OF ENHANCEMENTS TO THE DIGITAL LIBRARY,

STARTING WITH THE INTRODUCTION OF THE DIGITAL LIBRARY STORE FRONT.

YOU SEE A SCREEN SHOT OF THE TOP ON THIS SLIDE.

THE STORE FRONT ESSENTIALLY SERVES AS A WINDOW INTO THE DIGITAL LIBRARY WITHOUT ACTUALLY

HAVING TO LOG INTO IT.

IT CAN BE VERY HANDY FOR COMMUNICATING WITH STAKEHOLDERS WHO MAY BE INTERESTED IN LEARNING

MORE ABOUT THE CONTENT OF THE DIGITAL LIBRARY, BUT MAY NOT HAVE ACCESS TO IT.

SUCH AS PARENTS, MAYBE MEMBERS OF THE MEDIA.

THERE ARE A NUMBER OF LINKS TO SAMPLE RESOURCES FROM WITHIN THE LIBRARY.

AS WELL AS LINKS TO VIDEOS, OF EDUCATORS TALKING ABOUT HOW THEY USE THE LIBRARY, VIDEOS, DEMONSTRATING

DIFFERENT FEATURES WITHIN THE LIBRARY.

THERE ARE ALSO TWO LINKS SPECIFICALLY FOR LEA STAFF AT THE TOP OF THE LIBRARY.

YOU SEE THOSE ON THE SCREEN.

THERE IS A LOG-IN BUTTON, AND THEN FOR LEA STAFF WHO MAY NOT ALREADY HAVE A -- I'LL RAISE

MY MICROPHONE HERE.

OKAY.

FOR LEA STAFF WHO MAY NOT ALREADY HAVE A DIGITAL LIBRARY ACCOUNT, THERE IS A BUTTON TO THAT

SELF-REGISTRATION INTERFACE WE MENTIONED A COUPLE OF TIMES THIS MORNING.

SO ONCE LOGGED INTO THE DIGITAL LIBRARY, YOU'LL SEE A NUMBER OF ENHANCEMENTS WITHIN THE LIBRARY,

STARTING WITH THE DIGITAL LIBRARY LANDING CAGE, WHICH IS SHOWN ON THIS SLIDE.

SO PRIOR TO THIS SCHOOL YEAR, THERE WERE A SERIES OF RESOURCE FILTERS THAT APPEARED AT

THE TOP OF THE LANDING PAGE THAT USERS COULD SELECT FROM TO GUIDE THEIR SEARCH FOR FORMATIVE

ASSESSMENT RESOURCES WITHIN THE LIBRARY.

WELL NOW IN PLACE OF THOSE FILTERS ARE LINKS TO THE THREE

RESOURCES AND PLAYLISTS.

AND I'LL TALK A LITTLE BIT MORE ABOUT THE PLAYLISTS IN JUST A FEW MINUTES.

BUT ONCE A USER SELECTS ONE OF THOSE THREE OPTIONS, THE SYSTEM GENERATES A PERSONALIZED

LIST OF DIGITAL LIBRARY RESOURCES THAT IS BASED ON THE CONTENT AREA OR AREAS AND THE

GRADE LEVELS THAT HAVE BEEN SELECTED BY THAT USER IN THEIR ACCOUNT PROFILE.

SO THIS IS A MAJOR ENHANCEMENT.

IT'S BASICALLY A COMPLETE OVERHAUL OF THE SEARCH INTERFACE.

NOW, THOSE FILTERS THAT I MENTIONED THAT USED TO APPEAR AT THE TOP OF THE DIGITAL LIBRARY

LANDING PAGE ARE STILL AVAILABLE.

MANY OF THEM ARE STILL AVAILABLE.

THEY JUST APPEAR IN THE MENU ON THE LEFT-HAND SIDE OF THE SCREEN.

YOU CAN SORT OF SEE THEM ON THIS SCREEN SHOT.

HERE'S A LITTLE BIT OF A CLOSER-UP VIEW.

SO USERS CAN FURTHER NARROW OR EXPAND THEIR RESOURCE SEARCH BY SELECTING OR DESELECTING

FROM THOSE FILTERS.

THERE IS A NEW FILTER THAT IS AVAILABLE, AND THAT'S FOR TARGET ALIGNMENT.

SO IF AN EDUCATOR IS INTERESTED IN FINDING RESOURCES THAT ARE SPECIFIC TO TARGET, THEY

CAN MAKE THAT SELECTION FROM THAT SAME MENU.

NOW, WE'VE HEARD FROM MANY LEAs THAT ONE WAY THAT THEY HAVE FOUND TO BE VERY EFFECTIVE

IN GETTING THEIR EDUCATORS ENGAGED WITH THE DIGITAL LIBRARY IS BY PROVIDING THEM WITH

THAT DEDICATED TIME TO EXPLORE THE LIBRARY.

BE IT STAFF MEETINGS OR OTHER PROFESSIONAL LEARNING EVENTS AND OPPORTUNITIES.

SO OVER THE SUMMER, THE DEPARTMENT DEVELOPED AND RELEASED A RESOURCE THAT IS INTENDED TO

ASSIST LEAs IN PROVIDING THAT DEDICATED GUIDING EXPLORATION THROUGH THE DIGITAL LIBRARY.

IT'S WITH THIS RESOURCE, THERE ARE A FEW PAGES DISPLAYED ON THIS SLIDE.

IT'S CALLED DIGGING INTO THE SMARTER BALANCE DIGITAL LIBRARY.

AND IT PROVIDES GUIDED EXPLORATION THROUGH THE DIGITAL LIBRARY WITH A SERIES OF TASKS

THAT SORT OF FOLLOW THE PATH OF THE ARCHEOLOGICAL DIG.

IT'S MEANT TO BE A FUN ACTIVITY, FUN, ENGAGING ACTIVITY.

AND IT GUIDES USERS THROUGH PROGRESSIVELY SPECIFIC SEARCHES WITHIN THE LIBRARY TO LOCATE

RESOURCES THAT WOULD BEST MEET THEIR NEEDS.

IT COULD BE USED EITHER IN GROUP SETTINGS OR AS AN INDIVIDUAL.

THE FRONT PART OF THE RESOURCE ACTUALLY PROVIDES A NUMBER OF SCENARIOS IN WHICH LEAs MIGHT

CONSIDER USING THIS RESOURCE AND TIME ESTIMATES FOR HOW LONG IT MIGHT TAKE TO GET THROUGH.

SO WE ENCOURAGE YOU TO CHECK IT OUT.

THIS RESOURCE IS ALSO GOING TO BE THE FOCUS OF ONE OF THE SESSIONS AT THE CAASPP INSTITUTE

THAT TAKES PLACE EARLY NEXT YEAR.

SO IF YOU ARE INTERESTED IN ACTUALLY WORKING THROUGH THIS RESOURCE, SEE IT BEING USED IN

ACTION, WE ENCOURAGE YOU TO CHECK OUT THAT SPECIFIC SESSION OF THE CAASPP INSTITUTE.

AND I DO WANT TO MENTION THAT FOR ALL OF THESE RESOURCES ON THESE SLIDES, OR FOR MOST OF

THEM, THE URL WHERE YOU CAN ACCESS THEM IS PROVIDED AT THE BOTTOM OF THE SLIDE.

SO ANOTHER WAY THAT LEAs MAY FIND EFFECTIVE IN ENGAGING TEACHERS WITH A DIGITAL LIBRARY

IS BY DEMONSTRATING HOW THE DIGITAL LIBRARY AND INTERIM ASSESSMENTS CAN BE USED IN CONJUNCTION

WITH ONE ANOTHER.

AND SO I'M GOING TO TAKE US BACK A FEW MINUTES TO WHEN I MENTIONED THE DIGITAL LIBRARY PLAYLIST.

THEY REALLY ARE A KEY RESOURCE WITHIN THE DIGITAL LIBRARY.

THE PLAYLISTS ESSENTIALLY PROVIDE A COLLECTION OF DIGITAL LIBRARY RESOURCES.

MANY OF THEM ARE SPECIFIC TO AN INTERIM ASSESSMENT BLOCK.

SO WE ENCOURAGE YOU TO CHECK THOSE OUT.

THOSE ARE NOT NEW RESOURCES, BUT SMARTER BALANCE IS CONTINUING TO ADD TO THEM.

CDE HAS RELEASED A NUMBER OF PLAYLISTS.

ALL OF THE PLAYLISTS ARE AVAILABLE, BOTH IN THE DIGITAL LIBRARY AND ON THE CDE PUBLIC

WEBSITE.

AND I DO WANT TO CALL OUT ONE SPECIFIC PLAYLIST, BECAUSE IT IS A RECENT ADDITION TO CDE'S COLLECTION

OF PLAYLISTS.

AND IT IS -- IT'S SORT OF HIDDEN, BECAUSE IT'S THE FIRST ONE HERE.

BUT IT'S PART OF THE PROFESSIONAL LEARNING SERIES PLAYLIST.

WHICH ARE NOT SPECIFIC TO INTERIM ASSESSMENT BLOCKS, BUT THEY ARE SPECIFIC TO VARIOUS TOPICS

ABOUT ASSESSMENT.

ASSESSMENT LITERACY, FORMATIVE ASSESSMENT, AND THEN THE NEWEST ADDITION IS SUPPORTING

STUDENT ACCESSIBILITY NEEDS.

SO WITHIN EACH OF THESE PLAYLISTS THERE ARE HYPER LINKS TO THE DIGITAL LIBRARY RESOURCES,

AND JUST A NOTE THAT A DIGITAL LIBRARY EMBEDDED MAKES THEM VERY CONVENIENT RESOURCES.

SO I THINK WE MENTIONED EARLIER THAT WE HAD QUITE A SUCCESSFUL YEAR WITH THE INTERIM

INTERIM ASSESSMENTS STARTED ACROSS CALIFORNIA.

AND ACROSS NEARLY 1,600 LEAs.

WE CERTAINLY UNDERSTAND, THOUGH, THAT NOT ALL EDUCATORS ARE FAMILIAR WITH THE INTERIM

ASSESSMENTS.

AND THERE MAY BE SOME STAKEHOLDERS THAT ARE INTERESTED IN LEARNING MORE ABOUT THE INTERIM

ASSESSMENTS.

PARENTS, FOR EXAMPLE, WHO MAY HAVE STUDENTS PARTICIPATING IN INTERIM ASSESSMENTS.

SO PART OF THE BACK TO SCHOOL TOOL KIT THAT WAS MENTIONED BY MAO A LITTLE BIT AGO IS THE

INTERIM ASSESSMENT FACT SHEET.

THIS IS A NEW RESOURCE.

AND IT'S A REALLY NICE -- JUST A BASIC INTRODUCTION TO THE INTERIM ASSESSMENT.

PROVIDES THE WHO, WHAT, WHERE, WHY AND WHEN OF THE INTERIM ASSESSMENTS.

STARTING WITH THE BASICS.

THERE ARE TWO TYPES OF INTERIM ASSESSMENTS.

THERE ARE THE INTERIM COMPREHENSIVE ASSESSMENTS OR ICA MY SLIDE IS NOT ADVANCING.

SO I'LL CONTINUE MY PRESENTATION, BUT I DO NEED SOME ASSISTANCE WITH THE SLIDE ADVANCER.

SO I'LL JUST CONTINUE.

THE NEXT SLIDE IS GOING TO PROVIDE A SCREEN SHOT OF A NEW RESOURCE THAT -- THAT'S IT.

PERFECT.

THANK YOU.

SO ANOTHER NEW RESOURCE THAT WE'RE EXCITED TO LET YOU KNOW ABOUT IS THIS INTERIM ASSESSMENT

AT A GLANCE.

AND FOR FOLKS WHO ARE VERY FAMILIAR WITH USING THE INTERIM ASSESSMENTS, YOU MAY BE CURIOUS

ABOUT WHAT IS NEW WITH THE INTERIM ASSESSMENTS FOR THIS YEAR, WHICH INTERIM ASSESSMENTS ARE

NEW FOR THIS YEAR.

SO SMARTER BALANCE HAS RELEASED SEVEN NEW MATH IABs, AND 13 REVISED ELA IABs.

AND THIS AT A GLANCE DOCUMENT PROVIDES -- AT A GLANCE -- FOR EACH GRADE WHICH INTERIM ASSESSMENT

BLOCKS ARE AVAILABLE, AND IT DOES CALL OUT THOSE NEW AND REVISED BLOCKS.

FOR THOSE SEVEN NEW MATH BLOCKS, MOST OF THOSE BLOCKS ARE AT THE HIGH SCHOOL LEVEL.

WE ALSO JUST RECENTLY RELEASED A SEVEN-PAGE PDF OF INTERIM ASSESSMENT HAND-SCORING TABLES.

THE HAND-SCORING TABLES WERE AVAILABLE IN PREVIOUS YEARS, BUT THEY WERE ONLY ON A SCROLLING

WEB PAGE.

AND IT DIDN'T PRINTOUT SO NICELY.

FOR THIS YEAR, WE'RE HAPPY TO OFFER THIS PDF.

THERE IS ONE GRADE PER PAGE.

AND FOR EACH GRADE, IT LISTS ALL OF THE INTERIM ASSESSMENTS, BOTH THE BLOCKS AND THE COMPREHENSIVES

THAT ARE AVAILABLE.

AS WELL AS THE NUMBER OF ITEMS ON EACH ONE OF THOSE INTERIMS.

AND THE NUMBER OF ITEMS THAT REQUIRE HAND-SCORING.

SO WE THINK THIS -- WE HOPE THIS WILL COME IN HANDY, PARTICULARLY FOR LEAs THAT ARE TRYING

TO SELECT WHICH INTERIM THEY MAY WANT TO USE, BASED ON THE HAND-SCORING REQUIREMENTS.

AND JUST A REMINDER, A REALLY GREAT WAY TO PREPARE TO ADMINISTER THE INTERIM ASSESSMENTS

OR USE THE INTERIM ASSESSMENTS IN A PROFESSIONAL LEARNING ENVIRONMENT IS BY GETTING FAMILIAR

WITH THEM THROUGH THE INTERIM ASSESSMENT VIEWING SYSTEM.

THE VIEWING SYSTEM IS NOT NEW.

IT'S BEEN AROUND FOR QUITE A WHILE.

BUT JUST A INTERIM ASSESSMENTS AND SEE THEM EXACTLY HOW

THE STUDENTS WILL SEE THEM WHEN THEY TAKE THE ASSESSMENTS.

WE DID RECENTLY RELEASE A QUICK REFERENCE GUIDE THAT PROVIDES INSTRUCTIONS, STEP BY

STEP INSTRUCTIONS, ON HOW TO GET INTO THE VIEWING SYSTEM AND WHILE IT IS PRETTY INTUITIVE,

JUST HAVING THIS HANDOUT AVAILABLE IS A REALLY EASY WAY TO REMIND STAFF OF THE AVAILABILITY

OF THIS GREAT RESOURCE.

SO ENCOURAGE YOU TO CHECK THAT OUT.

NOW THERE REALLY AREN'T MANY MAJOR CHANGES TO THE TEST DELIVERY INTERFACE FOR THE INTERIM

ASSESSMENTS FOR THIS YEAR.

BUT THERE IS A CHANGE TO ONE SETTING THAT WE WANTED TO BE SURE TO POINT OUT TODAY.

IT'S TO THE MANNER OF ADMINISTRATION SETTING, WHICH HAS BEEN AVAILABLE FOR QUITE SOME TIME

NOW.

BUT THERE IS A CHANGE IN HOW THAT SETTING IS ADJUSTED WITHIN THE TEST DELIVERY SYSTEM.

SO ONE OF THE MOST COMMON QUESTIONS OR REQUESTS THAT WE HAVE RECEIVED WHEN THE MANNER OF ADMINISTRATION

SETTING WAS MADE AVAILABLE TO LEAs WAS TO HAVE THE ABILITY TO SET THIS AT THE TEST SESSION

LEVEL.

PREVIOUSLY, IT WAS ONLY ABLE TO BE SET AT THE INDIVIDUAL STUDENT LEVEL.

SO THAT ADJUSTMENT HAS BEEN MADE IN THE SYSTEM.

AND ACTUALLY, EDUCATORS WILL FIND TEST ADMINISTRATORS WILL FIND THAT WHEN THEY GO IN TO SELECT FROM

THE TEST MENU, THEY WILL BE PROMPTED TO SET THE MANNER OF ADMINISTRATION FOR THE ENTIRE

TEST SESSION.

NOW, THAT SETTING CAN BE OVERRIDDEN FOR AN INDIVIDUAL STUDENT.

AND THE TIP SHEET THAT IS AVAILABLE ON THIS SETTING WILL EXPLAIN -- EXPLAINS HOW TO DO

THAT.

HOW TO SET THE MANNER OF ADMINISTRATION AND HOW TO OVERRIDE IT IF NEED BE.

JUST A REMINDER THIS SETTING IS UNIQUE TO THE INTERIM ASSESSMENTS.

YOU WILL NOT SEE THAT ON THE SUMMARY ASSESSMENTS.

AND IT DOESN'T IN ANY WAY IMPACT THE WAY IN WHICH SCORES ARE REPORTED.

BUT IT DOES IMPACT IN THE REPORTING SYSTEM THE DESIGNATION OF STANDARDIZED OR NONSTANDARDIZED.

SO THAT CAN JUST SORT OF BE A TRIGGER TO SOMEONE WHO IS TRYING TO -- WHO PLANS TO INTERPRET

INTERIM ASSESSMENT RESULTS TO MAYBE -- POSSIBLY ALTER THE WAY IN WHICH THEY MIGHT INTERPRET

RESULTS IF IT'S ADMINISTERED IN A NONSUPERVISED MANNER, MAYBE IF IT WAS USED IN MORE OF A

FORMATIVE MANNER, MIGHT WANT TO INTERPRET RESULTS DIFFERENTLY THAN IF ADMINISTERED IN

A STANDARDIZED MANNER.

OKAY.

NOW THE FINALE.

FIREWORKS.

WE ARE SO EXCITED TO LET YOU KNOW ABOUT A MAJOR ENHANCEMENT TO THE INTERIM ASSESSMENTS.

PROBABLY THE BIGGEST ENHANCEMENT THROUGH THE INTERIM ASSESSMENT SINCE THEY WERE MADE AVAILABLE

THREE YEARS AGO. AND THAT IS THE AVAILABILITY OF THE NEW INTERIM ASSESSMENT REPORTING SYSTEM.

UNFORTUNATELY, WE DON'T HAVE A LOT OF TIME TO GET INTO IT TOO MUCH TODAY.

BUT WE WANTED TO LET YOU KNOW ABOUT SOME OF THE HIGHLIGHTS.

SO BEFORE WE TAKE A PEEK INTO THE INTERIM ASSESSMENT SYSTEM, I WANTED TO LET YOU KNOW

A LITTLE BIT OF PRELIMINARY INFORMATION ABOUT IT.

SO DEVELOPMENT VERY CLOSELY WITH CDE STAFF, AS WELL AS STAFF

FROM A NUMBER OF LEAs THROUGHOUT THE STATE.

AND I WANT TO THANK THOSE LEAs THAT PROVIDED FEEDBACK.

YOU KNOW WHO YOU ARE. AND WE LOOK FORWARD TO CONTINUING COLLABORATION WITH YOU.

BUT WE'RE STILL HAPPY TO REPORT THAT SO MANY OF THE REQUESTS THAT WE RECEIVED FROM LEAs

ARE NOW AVAILABLE IN THE NEW REPORTING SYSTEM.

SO IT WAS LAUNCHED ON SEPTEMBER 5th, ALONG WITH THE INTERIM ASSESSMENTS FOR THE '17/'18

SCHOOL YEAR.

IT DOES CONTAIN LEGACY DATA.

SO THE NEW REPORTING SYSTEM WILL DISPLAY.

IT DOES DISPLAY RESULTS FROM PREVIOUS SCHOOL YEARS.

BUT ONLY AT THE SAME LEVEL OF DETAIL THAT IT WAS AVAILABLE IN THOSE PAST SCHOOL YEARS.

SO ALL OF THE NEW FEATURES THAT WE'RE GOING TO TALK ABOUT TODAY, THOSE APPLY TO SPECIFICALLY

TO THE '17/'18 RESULTS AND BEYOND.

SO KEEP THAT IN MIND.

THERE ARE A COUPLE OF IMPORTANT GUIDES THAT YOU SHOULD BE AWARE OF TO ASSIST YOU IN USING

THE REPORTING SYSTEM AND INTERPRETING INTERIM ASSESSMENT RESULTS.

BOTH OF THOSE GUIDES ARE AVAILABLE HERE ON THIS LANDING PAGE THAT YOU SEE ON THIS SLIDE.

SO THEY'RE AT THE BOTTOM.

THE FIRST ONE I WANT TO CALL OUT IS THE USER GUIDE.

THIS IS THE SYSTEM USER GUIDE.

THIS TELLS YOU HOW TO NAVIGATE THROUGH THE SYSTEM.

THE SECOND GUIDE IS THE INTERPRETIVE GUIDE, WHICH YOU'LL SEE ON THE LEFT-HAND SIDE OF

THE LANDING PAGE AT THE BOTTOM.

THE INTERRUPTIVE GUIDE IS REALLY AN INTERRUPTIVE GUIDE FOR INTERIM ASSESSMENT SCORES.

SO NOW THAT I HAVE THESE SCORES, HOW DO I MAKE SENSE OF THEM.

TWO VERY VALUABLE RESOURCES.

AND FOR THOSE OF YOU WHO MAY BE FAMILIAR WITH THE CDEs INTERIM ASSESSMENT USER GUIDE, WHICH

IS ESSENTIALLY A COLLECTION OF ALL OF THE INTERIM ASSESSMENT SYSTEMS, FROM TEST DELIVERY

TO HAND-SCORING TO REPORTING, WE LINK TO THESE TWO GUIDES FROM WITHIN OUR DEPARTMENT'S USER

GUIDE.

AND THAT USER GUIDE WILL BE AVAILABLE HERE WITHIN THE NEXT WEEK OR SO ONLINE.

ANOTHER IMPORTANT POINT THAT I WANT TO MAKE BEFORE WE TAKE A PEEK INTO THE SYSTEM IS THAT

ONE OF THE NEW FEATURES OF THE NEW REPORTING SYSTEM IS THE ABILITY TO CREATE STUDENT GROUPS.

SO THAT TEACHERS ACCESS TWO INTERIM ASSESSMENT RESULTS, CAN BE RESTRICTED TO JUST THEIR STUDENTS.

THERE'S NOT A LIMIT TO THE NUMBER OF GROUPS THAT CAN BE ESTABLISHED.

BUT THAT WAS A COMMON REQUEST THAT WE HAD RECEIVED FROM LEAs, WAS THE ABILITY TO RESTRICT

ACCESS TO JUST THE TEACHERS' GROUPS.

PREVIOUSLY, THE ONLY WAY TO PROVIDE ACCESS TO THE INTERIM ASSESSMENT RESULTS WAS BY PROVIDING

ACCESS TO ALL OF THE STUDENT RESULTS WITHIN A SCHOOL OR DISTRICT.

SO WE'RE HAPPY TO ANNOUNCE THAT THAT IS A NEW FEATURE.

BUT WITH THAT NEW FEATURE COMES A NEW USER ROLE.

AND I WON'T GET INTO THE DETAILS TODAY, JUST WANTED TO MAKE SURE THAT THIS IS ON YOUR RADAR.

AN E-MAIL WAS SENT OUT TO LEA TASK COORDINATORS ON SEPTEMBER 11th THAT PROVIDED MORE DETAILS

SUBSET OF STUDENTS.

OKAY?

SO BE SURE TO CHECK THAT OUT. AND IF YOU HAVE ANY QUESTIONS, YOU'LL WANT TO CONTACT THE

CALIFORNIA TECHNICAL ASSISTANCE CENTER FOR FURTHER INFORMATION.

SO THIS SLIDE PROVIDES -- REALLY JUST A HANDFUL OF THE NEW RESOURCE THAT ARE AVAILABLE, NEW

FEATURES AVAILABLE IN THE REPORTING SYSTEM.

AND I'M NOT GOING TO GO THROUGH EVERY SINGLE ONE.

BUT THERE ARE THREE IN PARTICULAR THAT I WANTED TO CALL OUT, BECAUSE THEY ADDRESS SOME OF

THE MOST FREQUENTLY REQUESTED ENHANCEMENTS THAT WE HAD HEARD FROM LEAs.

SO FIRST IS THE ABILITY TO VIEW AGGREGATE STUDENT RESULTS.

THAT'S GROUP-LEVEL RESULTS FOR STUDENTS.

THAT IS NOW AVAILABLE IN THE SYSTEM.

THE ABILITY TO VIEW STUDENT RESPONSES TO TEST ITEMS IS ALSO AVAILABLE.

YEAH, WOO!

YEAH.

AS WELL AS THE ABILITY TO VIEW DETAILED ITEM INFORMATION.

SO ON THE NEXT SLIDE, WE'RE GOING TO TAKE A PEEK INTO THE SYSTEM FOR THOSE THREE PARTICULAR

FEATURES.

ONE THING ALSO THAT I WANTED TO MENTION, THE LAST BULLET REFERS TO THE ABILITY TO ACCESS

LINKS TO DIGITAL LIBRARY RESOURCES.

AND THOSE LINKS ARE ACTUALLY LINKING TO THOSE PLAYLISTS THAT WE MENTIONED EARLIER.

SO RIGHT NOW THERE ARE ONLY ABOUT A DOZEN PLAYLISTS AVAILABLE FOR -- FOR ABOUT A DOZEN

INTERIM ASSESSMENT BLOCKS.

OVER THE COMING MONTHS, SMARTER BALANCE IS GOING TO BE RELEASING ADDITIONAL BLOCKS, OR

ADDITIONAL PLAYLISTS FOR ADDITIONAL BLOCKS, AND THOSE WILL BE ADDED TO THE REPORTING SYSTEM

AS THEY BECOME AVAILABLE.

OKAY?

NOTE TO YOURSELF.

OKAY.

SO WE HAVE AN ANIMATED SLIDE HERE.

SO THIS IS A SCREEN SHOT OF THOSE AGGREGATE STUDENT RESULTS THAT I JUST MENTIONED.

THE AVERAGE SCALED SCORE -- THE AGGREGATE RESULT FOR THIS GROUP, IS DISPLAYED IN THE

MIDDLE -- ACTUALLY, I GUESS ON THE RIGHT-HAND SIDE OF THE SCREEN SHOT IN THAT GRAY BOX.

ALL OF THESE DATA THAT ARE DISPLAYED ARE JUST PRETEND DATA.

SO THEY MAY NOT NECESSARILY MAKE SENSE.

BUT THAT IS THE AGGREGATE SCORE, ALONG WITH THE STANDARD ERROR.

AND RIGHT BELOW THAT IS THE NUMBER OF STUDENTS THAT ARE IN THAT PARTICULAR GROUP.

YOU CAN SEE THERE ARE 18 STUDENTS IN THE GROUP.

SO THAT'S HOW THE AGGREGATE RESULTS ARE DISPLAYED IN THE NEW REPORTING SYSTEM.

IF YOU WANTED TO VIEW RESULTS FOR A SPECIFIC STUDENT, YOU CAN SEE RIGHT UNDER THAT FIRST

-- THAT TOP AREA IS THE LIST OF STUDENTS.

AND TO THE LEFT OF EACH STUDENT'S NAME THERE IS A LITTLE ICON THAT HAS THREE DOTS IN IT.

AND BY CLICKING ON THAT ICON, IT PULLS UP A LITTLE POPUP BOX THAT GIVES YOU THE OPTION

TO REVIEW THE RESPONSES FOR THAT STUDENT.

SO IF YOU WOULD CLICK ON THAT, IT WOULD TAKE YOU TO THE SCREEN THAT WOULD LOOK SOMETHING

LIKE THIS.

THE ITEM -- TEST ITEM HAS BEEN BLURRED OUT FOR TODAY'S PURPOSES B NUT SYSTEM, BUT IN

THE SYSTEM YOU WOULD SEE THE ACTUAL INTERIM ASSESSMENT ITEM WITH THE STUDENT'S ANSWER

OR RESPONSE INDICATED WITHIN THE ITEM.

AND THEN AT THE TOP OF THAT AND YOU COULD GO THROUGH EACH ITEM TO REVIEW THAT INFORMATION.

NOW, YOU MIGHT SEE THERE IS A TAB TWO OVER FROM THE ONE THAT IS SELECTED HERE.

IT'S CALLED ITEM INFORMATION.

AND THAT'S WHERE YOU'LL BE ABLE TO SEE THAT DETAILED ITEM INFORMATION THAT I MENTIONED.

SO IF WE CLICK ON THAT TAB, YOU CAN SEE JUST REALLY A GREAT AMOUNT OF ITEM LEVEL DETAIL

THAT'S PROVIDED ON THIS SCREEN, INCLUDING THE CLAIM, THE TARGET, THE COMMON CORE STATE

STANDARD WITH WHICH THIS ITEM IS ALIGNED.

THE DEPTH OF KNOWLEDGE, THE DIFFICULTY, AND SO MUCH MORE.

SO, AGAIN, WE'RE SO EXCITED THAT THIS IS AVAILABLE.

WE CANNOT WAIT TO START HEARING FEEDBACK FROM LEAs AS THEY START ADMINISTERING THE INTERIM

ASSESSMENTS.

DIGGING INTO THE REPORTING SYSTEM TO ACCESS THIS INFORMATION.

SMARTER BALANCE IS ALREADY PRIORITIZING ENHANCEMENTS FOR THE REPORTING SYSTEM THAT WILL LIKELY

ROLL OUT NEXT SPRING.

AND SO IT'S REALLY IMPORTANT THAT WE DO HEAR FROM YOU ABOUT WHAT YOU THINK ABOUT THE REPORTING

SYSTEM, AND WHAT OTHER SORTS OF ENHANCEMENTS YOU MIGHT LIKE TO SEE.

ANOTHER KEY PIECE OF INFORMATION THAT I -- MEANT TO MENTION EARLIER.

AND I'M REALLY EXCITED ABOUT THIS, AS WELL.

IS THE REDUCED AMOUNT OF TIME THAT IT'S GOING TO TAKE TO GET YOUR RESULTS IN THE REPORTING

SYSTEM.

YOU MIGHT REMEMBER IN PREVIOUS YEARS IT COULD TAKE A DAY OR SO FOR THOSE RESULTS TO GET

FROM EITHER THE TEST DELIVERY SYSTEM INTO THE REPORTING SYSTEM OR MAYBE FROM THE HAND-SCORING

SYSTEM INTO THE REPORTING SYSTEM.

WELL NOW THAT PROCESSING TIME IS TAKING LESS THAN 20 MINUTES.

SO WE'RE SO HAPPY ABOUT THAT REDUCED AMOUNT OF TIME, AND HOPE THAT IT HAS A POSITIVE IMPACT

FOR YOU AS YOU ENGAGE WITH THE INTERIM ASSESSMENTS THIS SCHOOL YEAR.

SO THERE ARE A COUPLE OF TRAINING OPPORTUNITIES THAT ARE ACTUALLY

ASSESSMENT CLINICS.

THEY'RE EACH ABOUT A HALF-DAY WORKSHOP.

AND THEY ARE TAKING PLACE AT TEN IN CALIFORNIA.

WE HAVE ABOUT SEVEN OFFERINGS LEFT.

IF YOU ARE INTERESTED IN LEARNING MORE ABOUT TODAY'S UPDATE -- VERY BRIEF UPDATE, CONTACT

CAL TECH.

I KNOW THAT THERE IS STILL SPACE AVAILABLE AT SOME OF THE LOCATIONS.

AND THOSE ARE TAKING PLACE THROUGH OCTOBER 26th.

A GREAT WAY TO KEEP UP TO DATE THE LATEST INFORMATION, NOT ONLY ON THE DIGITAL

LIBRARY AND THE INTERIM ASSESSMENTS, BUT ALL OF THE CAASPP ASSESSMENTS.

AND SO ENCOURAGE YOU TO SUBSCRIBE TO THAT LIST SERVE, IF YOU'RE NOT ALREADY SUBSCRIBED.

ALSO ALWAYS FEEL FREE TO CONTACT THE CALIFORNIA TECHNICAL ASSISTANCE CENTER FOR ANY ADDITIONAL

INFORMATION.

OR FOR ANY POLICY-RELATED INFORMATION.

NEVER HESITATE TO CONTACT US AT THE CAASPP OFFICE AT CDE.

OKAY.

SO WITH THAT, PLEASE HELP ME WELCOME OUR NEXT PRESENTER.

THANK YOU FOR YOUR TIME.

For more infomation >> NS2017 Smarter Balanced Digital Library and Interim Assessments - Duration: 26:20.

-------------------------------------------

Digital Marketing Best Practices: Preparing for digital advertising - Duration: 5:20.

Hey folks this is Ryan Nicholson with TSL marketing. This is the first video in

our series about digital marketing best practices. We're going to be talking

about search engine optimization, we're going to be talking about content and

offer creation, and we're also going to be talking about some paid advertising.

So we're going to go into best practices that organizations should use when

they're building out their websites, when they're building out content and offers

for their websites, and when they're looking to try to promote content and

offers on their websites through paid advertising channels like Google AdWords,

Google Display, and places like LinkedIn.

So what do you need to do to make sure that your website is ready for digital

advertising? You need a healthy website. This means you have a website that's

fast loading. PageSpeed is super-important folks who come to your

page, if it's slow loading, that you've paid for that click, they come to your

advertising and they land on your landing page and they get a slow loading

page, they will abandon that page. So you paid for that click but that person

never actually lands on your page. So it's just really important to be aware

that the page load time is really critical because you're going to pay for

a lot of traffic that's going to bounce away from your site if your site isn't

fast loading. Also, think about the mobile user experience and this isn't just

having a site that renders in the right size screen, but it's thinking about

aspects of how that page loads for a mobile user, that are different from the

desktop user. So, a mistake that I routinely see is a page that will say

"fill out the form to the right to download our whitepaper" and in a mobile

device that form may be under that copy, it may be above that copy, because of

how it's rendered. Also, if you do have forms consider, you know, do give

them the same amount of form fields on a desktop landing page as you do a

mobile landing page. You may consider reducing down the number of fields

required for the mobile version of your site. And then, it's also going to be

really important to make sure that your pages are in alignment with the reason

that someone is clicking through to the page and so you want to see symmetry

through copy, symmetry through the images that are in your advertising.

And, this is especially important if you think about it from a

a search advertising perspective. So, you've paid for certain keywords and

you learn to send traffic to the to your

landing pages, based on someone using those keywords in their queries. Well if

they get to those pages and you don't have those words or phrases in the page,

you're not delivering up the best experience. We certainly say to folks, you

know think about your website from an SEO perspective. So many of the same

rules that govern what makes your page preferred by Google in search; are there

in search advertising as well and so that's going to affect your quality

score. So, Google will certainly send people to a page that is less than ideal

as far as its relevancy to the query, but you're going to pay more. So, how does

Google understand what's on the page? They're going to look at things like the

page title, they're going to look at the copy on the page, they're going to look

at the header structure on the page; to start to get understanding of what the

page is about. So, is this page relevant to the query?

So, these are important factors to think about whenever you are going to drive

paid traffic to a page, is you want to provide that user with a good experience.

In addition to that, are your pages easily to navigate, are your pages

scannable? Can I quickly, coming from an ad, scan through your page and know

exactly what it's about and what I'm going to get from you - so lets say, if I

fill out a form. We're also encouraging folks to secure their sites because if

you haven't noticed, sites that don't have SSL, they don't have that lock in

the tops corner by the URL. Google, especially if you have a Chrome browser,

is now giving a message that says submitting information on these pages

may not be secure. So we're really encouraging folks to secure their

websites as well, if you are capturing any kind of customer information.