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KNK Announces Special Digital Single From Vocal Line - Duration: 1:58.
KNK Announces Special Digital Single From Vocal Line
KNKs vocal line will be serenading us with a new single!.
The vocal line of KNK consists of three members, including Jihun, Inseong, and Heejun.
They will release a digital single titled Hairs Breadth Difference (literal translation) on April 28 at 6 p.m.
KST. Soompi. Display. News. English.
300x250. BTF Soompi. Mobile. English.
300x250. ATF.
The song will be an R&B ballad with an acoustic sound and piano accompaniment.
Jihun, Inseong, and Heejun will showcase their soothing vocals as they sing lyrics about the feelings of a guy who falls in love with a female friend.
Meanwhile, KNK will hold fan meetings in Japan on May 4 and 5.
As previously announced, they will temporarily promote as a four-member group due to Youjins .
Source ().
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Edición Digital Houston 04/30/18 - Duration: 44:01.
For more infomation >> Edición Digital Houston 04/30/18 - Duration: 44:01. -------------------------------------------
SVET NAPOJOV v online svete (case study) Digital PIE winner - Duration: 2:07.
For more infomation >> SVET NAPOJOV v online svete (case study) Digital PIE winner - Duration: 2:07. -------------------------------------------
Digital health solutions transforming emergency patient care - Duration: 2:09.
(upbeat contemporary music)
- My name is Dr. Rafi Setrak.
I am the Chief of Emergency Medicine at Niagra Health.
Digital health weaves itself
into the fabric of our medical practice.
It brings us to the 21st century,
and allows us to provide medical care
at the pace of the modern life.
One of the greatest challenges in the Emergency Department
is that patient visits are often not planned.
Their medications and list of conditions
and especially their medication lists
are not usually available.
Having a digital health record that spans the province
that brings together this information,
so that we are able to take this burden off the family
and have an up-to-date, live record
of medications that they are taking,
helps patient safety and reduces burden on patients
from a point of view of keeping
all these lists of medications up-to-date.
(upbeat contemporary music)
One of the distinct challenges
in practicing Emergency Medicine,
is that the Emergency Department is always on.
We're on 24/7, 365 days a year.
This creates multiple challenges,
one of them is the ability to access data
when they are needed for decision-making.
One of the most common examples in the Emergency Department
is a patient arriving to triage
saying that their family doctor called them
and told them to go to the Emergency Department
because they had an abnormal lab result.
Often, that information
does not get to the Emergency Department
in an intact manner so we can build decision-making on it.
This is where connecting family doctors
to hospitals becomes key
in ensuring patient safety,
reducing duplication of tests,
and making sure that decisions
are made quickly and effectively and in a safe manner.
Moving away from paper-based records
to electronic medical records
ensures the ability to access the information
at any time we need them.
Not dependent on time of day, day of the week
or availability of personnel and resources.
We expect that as these systems improve
and become more robust,
we will add countless efficiencies
to the way we deliver healthcare in the future.
(upbeat contemporary music)
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Points of view: digital transformation - Duration: 2:16.
For more infomation >> Points of view: digital transformation - Duration: 2:16. -------------------------------------------
Dragon Boy$ - Digital (VIDEOCLIPE OFICIAL) - Duration: 2:19.
For more infomation >> Dragon Boy$ - Digital (VIDEOCLIPE OFICIAL) - Duration: 2:19. -------------------------------------------
QUICK LOOK: Geely Boyue / Proton SUV digital meter cluster - Duration: 0:58.
Here's a quick look at the latest Geely Boyue's full digital instrument cluster
This is what we'll have to look forward to in Proton's first SUV model,
which is due later this year. As you can see, it starts off with a cool animation
and there are specific themes for the Eco, Normal and Sport driving modes
Both Eco and Normal get a separate digital rev meter on the right side, with a
large speedometer in the centre. Switch to Sport however and the whole screen
turns red. The large centre dial now shows the rev counter, with a digital
speedo right in the middle. The Volvo influence is very clear to see here and
before you ask, yes, there is a temperature gauge. So what do you think
of this? Do let us know in the comments section. Thanks for watching!
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LIPSTICK EMPIRE (Digital Exclusive) - Naked - Duration: 0:33.
- [Woman] Can you do me a favor?
Can you please not stand there naked
when I walk in your room?
- Yeah, sisters should see each other naked.
You walk into my room and I'm naked,
I'm just gonna stand there.
- Dude seriously, I stand there
and you're full on boobs out.
- So?
I know what your vagina looks like.
- Yeah, but you knew it when I was seven years old
or five years old, not right now.
- Yeah, I don't want to see it right now.
I don't care. - After I had two kids
you know this.
(laughs)
- Things move around down there.
- It's a little different now.
- Mine's still in tact. - You're trying to say that
I ain't good no more?
-------------------------------------------
Introduction to the Digital Manufacturing and Design Technology Specialization - Duration: 6:04.
[Kemper Lewis] Are you interested in programming robots? Or 3-D printing? Or maybe you're curious
about how a simple idea for a part is converted to an electronic sketch on a
computer which is then emailed to a numerically controlled machining center
which then produces the part. If so, the Digital Manufacturing and Design
Technology specialization [at UB] is for you. Technology is evolving faster than ever
before and it's having a huge impact on manufacturing. At the University at
Buffalo we designed this 101 level course for anyone interested in how
digital advances are changing manufacturing and factory operations
nationwide and throughout the world. Whether you're a high school graduate
figuring out your career interest, a professional contemplating a job change
or small to medium sized business owner seeking insights, join us on a journey
about the 21st century's manufacturing revolution. Because, let's face it,
customers demand newer products with better features and are not willing to
wait long to get the new product in their hands. Take web-enabled services as
an example. 15 years ago these products saw a three to five year time -
obsolescence compared to perhaps 14 to 18 months today. What does this mean to
manufacturers? They need to reimagine how they take a product from ideation to a
usable product in the consumer's hands and the product needs to have incredible
levels of customization, quality and performance along with a competitive
price. Fact of the matter is with the improvements made in information
technology, material sciences, production technologies and supply chain strategies
for the past 50 years, we are well-positioned to challenge the
traditional way products are developed. We are at the initial stages of a new
era and the next Industrial Revolution popularly termed Industry 4.0. In this
era we will develop products virtually, bypassing time-consuming and
non-value-added tasks associated traditional methods. The Society of
Automotive Engineers (SAE) estimates that 90% of all products will be developed
virtually in the coming years. So how does this new product development
process look? You have an idea, you convert the idea into a product and
process model which is virtually tested to make sure it meets customer
requirements and then, voila, you go into production. It's as simple as that. This
is made possible by sharing data and information across all stages of the
product life cycle, what is referred to as the digital thread.
We are confident you will find it rewarding and exciting.
Most important of all, this specialization will give you the
confidence you need to have an intelligent, fact-based dialogue with your
friends, colleagues, your organization management either in an
informal or a formal job interview.
The University at Buffalo, or UB for short, is
a premier research-intensive public university and the largest institution
in the 64 campus State University of New York
system known as SUNY. SUNY is the largest comprehensive system of higher education
in the United States. UB has the largest and most comprehensive public school of
engineering in New York State and has long been dedicated to advancing
manufacturing capabilities. We do so through entities such as SMART, the Sustainable
Manufacturing and Advanced Robotic Technologies Community of Excellence
which is creating the next generation of technologies, processes and education
through interdisciplinary research of regional partners and UB faculty.
UB's Center for Industrial Effectiveness is another outreach center that supports
the business community by delivering operational excellence services,
engineering solutions, and professional development offerings. We developed this
specialization with funding made possible by our sponsor, the Digital
Manufacturing and Design Innovation Institute, also known as DMDII. DMDII
is part of the Manufacturing USA Federal Initiative. It's a federally funded
research and development organization of UI labs that encourages factories across
America to adopt digital manufacturing and design technologies. The overall goal
is for manufacturers to become more competitive and efficient. In order to
keep the content of the specialization relevant and engaging to you, the
specialization content was developed close partnership with our industry
partners: Lockheed Martin, Siemens Product Lifecycle Management Software, MOOG,
Buffalo Manufacturing Works, the Society of Manufacturing Engineers, the Association
for Manufacturing Technology, SAE, Commonwealth Center for Advanced Manufacturing.
We also acknowledge UB's Center for Educational Innovation,
Accu-Solve Group, and Full Circle Studios for their leadership
in facilitating content development and
production. Five University at Buffalo professors are serving as instructors
for this specialization. They include Ken English, Shambhu Upadhyaya,
Rahul Rai, and Sara Behdad. Keep in mind, this is a one-on-one level
specialization. It is not intended to make you an expert. This specialization
is designed to help you understand digital manufacturing and design
concepts and appreciate them enough so you get an idea of how the subject
matter comes together. We welcome you to this specialization and we are confident you
will have fun learning about this exciting topic of digital manufacturing and design.
-------------------------------------------
Digital Marketing Diploma - Duration: 1:07.
KRISTIN UTTECH/INSTRUCTOR: "What's a testimonial?"
BILL BESSETTE/REPORTING: "Things move fast…"
KRISTIN: "So let's get together in small groups…"
BILL: "In Kristin Uttech's…"
STUDENT: "Give them like, one for free."
BILL: "Digital marketing class."
KRISTIN: "Did you read the chapter?"
STUDENT: "No, I didn't."
BILL: "But then again…"
STUDENT: "He had a laptop."
BILL: "That's exactly what you would expect…"
KRISTIN: "There's a lot of stuff we covered in 10 chapters…"
BILL: "For this one-year technical diploma program."
KRISTIN UTTECH/MADISON COLLEGE DIGITAL MARKETING INSTRUCTOR: "This is really designed for
people who are interested in being a social media coordinator or a digital marketing specialist.
I would call this program very unique.
And I think one of the key factors for us is an ever changing curriculum."
BILL: "To learn more about Madison College's Digital Marketing Diploma,
visit www.madisoncollege.edu/program/digital-marketing or call (608) 246-6003, ext. 8."
KRISTIN: "All right, so what did you learn that was insightful?"
BILL: "For Madison College Minute, I'm Bill Bessette."
-------------------------------------------
Space Loops | Digital Story Book - Duration: 6:26.
Captain Boxy, do you hear me? It's me, Echo, your Spacecraft's artificial intelligence.
It appears that we landed in the Milky Way Galaxy. Shall we explore?
YES
This is the sun. I'm afraid that this is as far as we can go because the Sun is very hot.
The surface temperature of the sun is 5,500 degrees Celsius.
It is also a yellow dwarf star, which means that it is a smaller star compared to other stars.
It has a diameter of 1,392,684 kilometers but one day the sun will be the same size as the Earth.
The sun is also a variety of colors but from other planets it appears to be white.
Shall we continue?
YES
It looks like we landed on Mercury, the first planet in the solar system.
The temperature here can range between -173 degrees Celsius to 427 °C.
One day on Mercury equals 176 Earth days. A year would be 88 Earth days.
Mercury also happens to be the smallest planet in the solar system
Captain Boxy, you appear to be sweating. Should we move to Venus?
YES, PLEASE
Venus is the second closets to the sun. It is a relatively smooth planet.
It is the third brightest object in the sky for the planet Earth.
It is similar in size and mass to planet Earth and they are considered sister planets.
Venus rotates clockwise while most planets rotate counter-clockwise.
Venus is the hottest planet in the solar system with an average surface temperature of 462°C.
You are still sweating Captain Boxy. Shall we move somewhere cooler?
OKAY
This is planet Earth, we are not getting too close because Earth is the only planet with life.
We do not know how they will react to you. Unlike Venus and Mercury, Earth has one moon name Luna.
The gravity between the Earth and moon cause tides on Earth. One year on Earth is 365 days.
The water on Earth was trapped underground but due to volcanos it was brought above the surface.
Shall we go to the next planet?
YES, PLEASE
This is the fourth planet from the sun, Mars. It is also called the Red Planet due to it's reddish color.
Mars has the largest dust stems in the entire solar system. They last for months and cover the entire planet.
There have been signs of liquid water on Mars.
WHAT'S THAT?
This is the Mars rover. The people of Earth sent it here to explore Mars.
It scans the rocks and goes all over the planet.
… Captain Boxy, my sensors are detecting a dust storm approaching. We should get going. Say goodbye to the Mars Rover.
GOODBYE
CAPTAIN BOXY, BRACE YOURSELF! WE ARE IN THIS SOLAR SYSTEM'S ASTROID BELT.
AHHHHH!
We safely made it to Jupiter, you can relax now Captain Boxy.
Because Jupiter is mostly made out of gas, it would be safe if you stayed inside the space craft.
Jupiter has 69 moons and 4 rings around it. Jupiter also has the shortest days in the whole solar systems.
Jupiter has a Great Red Spot which is a storm so big that you could fit 3 Earth's in it.
Shall we move to Saturn?
OKAY,LET'S GO
Okay Captain Boxy, you are currently standing on Saturn's rings.
They are mostly made of ice, which is why you can stand on them right now.
Because of Saturn's fast rotation it is the flattest planet in this solar system.
Saturn is another gas planet so we will not land on the planet but you can enjoy the view from here before we have to go to Uranus.
You might want to bundle up before we land.
OKAY
Even though Uranus is only the 7th planet from the sun it is the coldest.
Uranus's axis is tilted in a horizontal direction so it looks like a ball that is rolling while it goes around the sun.
This planet is considered an ice giant because of the ice that forms on it.
C-CAN WE P-PLEASE LEAVE?
Yes Captain Boxy, I'll turn your seat warmer on.
YAY!
Hold on Captain Boxy, Neptune has the highest winds of all the 8 planets.
It is also the smallest of the ice giants and has 14 moons.
Just like Jupiter, Saturn, and Uranus, Neptune also has rings around it.
Neptune completed it's first rotation around the sun in 2011 since it was discovered in 1846.
Captain Boxy, it would be wise for you to get back in the spacecraft before your float away.
We still have one more planet to look at.
OKAY
This is the planet Pluto.
IT'S SO SMALL
Yes, that's because it is a dwarf planet.
Pluto is so small that we can't land on it.
The people of planet Earth have debates as to whether or not Pluto is a real planet
As of right now, they don't consider Pluto a planet.
I CONSIDER HIM A PLANET
Then he's a planet to us. Let us see what else there is to explore.
GOODBYE, PLUTO
WHAT'S THAT?
This is a blackhole. I do not have information about this in my database.
WHY ARE WE GETTING CLOSER TO IT?
It appears that we are being sucked into the black hole.
WELL, MAKE IT STOP
I cannot do that, Captain Boxy. The gravitational pull is stronger than I am. Brace yourself, we have no idea what's in there.
AAAAAAAAAAAAAAAA
-------------------------------------------
What is Digital Marketing? - Duration: 5:43.
hello this is Elie founder of http://elieabboud.com and lifestyle with Elie Abboud
today I want to share with you and to let you know what is digital marketing
and who is that person that you call digital marketer if you are still
wondering what is digital marketing how you can create your online business
don't worry I made this video especially for you
so of course you saw on the website on the internet these ads that are on the
web page let's say on the right column or inside the article that you are
reading so these are the ads someone paid money for these ads to put them in
front of you because maybe they know or maybe they don't know what you are
interested in and they are targeting you to let you know that they have this
product that will serve you in solving your problem and maybe you are
interested which is great so you click on that ad you go to their website and
you start reading about them maybe you like the offer or maybe not and if you
do you can buy their service or product that interests you
that will help you to solve your problem so now in this digital world in this digital
rush we can say goodbye to the old fashioned marketing let's say an ad on
the TV or on the radio where the company paid a lot of money to put that ad and
to broadcast it to everyone listening to the channel or viewing the TV show and
it's very expensive and it's not targeted and this was the old-fashioned
marketing today we have the digital marketing we have the online business
which is very important because with digital marketing you can target people
who are interested in your brand your product or service and they might be
your next customers so when you are doing the digital marketing you are
targeting special or specific audience out there let them know that you exist
because in today's digital world if you are a small business owner or if you are
a start-up and you need to grow you need to scale to leverage your business
to let people know that you exist in this world and you are not
a small business outside in the desert where no one can find you so the main
idea of digital marketing is to market your brand to let people know and be
aware that you exist and to give you the advantage of the internet of online
business I found it as a great opportunity if you want to build your
online business you need also to learn about digital marketing let's say you
want to increase people awareness and you know that your audience is on
Facebook maybe on YouTube or Bing so you start putting ad on that platform to let
your audience know that you exist you have this product that amazing product
that will help them to solve their problem for example for me I work now in
digital marketing and I learn digital marketing and I try to do the affiliate
marketing so I am affiliate for a company that sells educational system
for people who are interested in building their website and learning
digital marketing really from scratch without any any degrees or any anything
they actually didn't learn before about digital marketing and they are
starting brand new with us they can learn step by step with our system they
have more than 6,000 courses online to learn and they think about it as a buffet
where they go and they can choose any course they want and they can do it
they will have also a certification at the end so that's very
important we have everything about digital marketing and online business
think about it if you have a company and if you are competing with
another company out there and they are using digital marketing they are using
online business maybe ecommerce they have created website they are targeting
great audience that convert to actual customers but you are not using online
business or digital marketing I am afraid you will be left behind because
in today's world digital marketing and online business are a must for any
company any home business owner or any entrepreneur who want to scale and to
let people know that he exists in this world and his business is helpful for
them he needs to build an online business and learn digital marketing so
that's it for today it was about digital marketing and online business it's very
important so thank you for tuning in I will speak to you very soon but for now
you take care
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Digital Marketing Agency in Lagos Nigeria - Duration: 0:58.
For more infomation >> Digital Marketing Agency in Lagos Nigeria - Duration: 0:58. -------------------------------------------
English 10H Digital Ethnography Project | PN, AC, AY - Duration: 1:38.
It's 38 people (we had to remove 'troll responses)
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How AirAsia is becoming a digital airline [Interview with Allan Phang] - Duration: 19:09.
OK Allan really great to talk to you, maybe just a little bit before we start.
Can you just introduce a little bit about yourself and what you do at AirAsia?
My name is Allan Phang.
I'm from AirAsia People and Culture,
and currently handling employee engagement and internal branding
also known as All Stars engagement. So, my role is to ensure all our twenty four thousand
employees are on the same page when we launch a campaign and communicate a
message. That's my role. And so it happened that ESports is something that we just started
to do it and I'm driving it in AirAsia. OK, great Allan and we will
talk about ESports in more detail a little bit later, can you tell me just
what AirAsia All-stars are? Because I don't think all of my readers or viewers
know about it. What is the concept of All-stars?
Ah, OK. So, back then when we first started, back in 2001 Tony Fernandes our
group CEO and co-founder wanted AirAsia, our employees not to be called a staff or
employees just like any normal company. He wanted them to be known as All Stars.
So he wants everyone to be like a star.
And encourages all our AirAsia staff just to be known as All-stars
and wants us to fly high. There is the reason for All Stars and not employee or staff.
I understand. Now that you mentioned your CEO Tony Fernandes, one of the things
that I really wanted to talk about today is basically digital transformation.
Because I at Diggintravel I'm really interested in all digital about
airlines. He said that he wants AirAsia to become digital airline. How do
you see this transformation and your role as people and culture to fit in this transformation?
Number one is that, just an example in US a company as big
as Amazon, a very e-commerce company, they're now buying planes for their
business,to operate their e-commerce. So, Tony Fernandes says we are doing the
reverse engineering, we are doing the opposite. We have the planes, we have over 200
planes and up to 500 planes in order and now we just need to reverse engineer and
come up with a good system and we can connect the e-commerce portion of it
without planes and ready half of the cargo and belly space. And this is a big
impact, a big impact. And right now we're going through a
transformation where by all the sister companies like Redbox which is a
cargo division and also AirAsia cargo. As well as digital companies like
and Vidi which is like, is like a user-generated content as well and like an
online travel agent. So you can book your travel itineraries or special torus after
booking your flight. For my role, you see that we introduced Workplace by Facebook.
It looks like Facebook but its for a workplace. And it's
for all our 24,000 employees to communicate with each other in the group.
We used Google+ but it was not working so well for us, so instead we changed to Workplace.
Have you had a Workplace before? Yeah, I was just reading basically, good that you
mentioned it - Workplace, one of the things your CEO said that he won't to use
email anymore because it's old-fashioned. That he'll just use Workplace Facebook.
Is this true?
Yes, it's true. He talked about to minimise (email) as much as possible where we can,
and put all important announcements or major announcements on the Workplace instead of
sending massive tons of email, so we are going through that transformation as well. To use
more Workplace and open more groups, collaborative project groups and even we
are using bots right now for our operations, we are in beta testing and
also trying out various applications that can be used together in the Workplace.
That's just one of it, the other one is also for Workday. Have you
heard of Workday? No, not heard about that one.
OK, Workday is like a HR system solution and it's used by a lot of big
companies in the world, like Netflix, like Grab and even by Walmart. Because we're a very
big company, grew from 200 staff to 24,000 staff now, and there's a lot of people.
And right now we're using our legacy system. This is a very old, 15 years old so it's
time to change and using Workday is something very user-friendly as well.
The user interface is great and it makes our company go paperless, we spend less paper for approvals
and passing this piece of paper to five different layers of management or HoD.
So we're eliminating that process and putting it all digital and approvals
can be done at the click of a button, instead of chop and sign.
You can even do use a mobile app to do it.
You don't need to be in front of a laptop, you can even apply your leave.
I understand, one of the things that you said in one of your prior YouTube
interviews is that the vision for AirAsia is to be like a giant startup.
How difficult is to establish let's say startup culture in a company with 20,000
employees like you said, we're usually especially for airlines there is like
usually traditional hierarchical and silo organization?
So one of the ways is we employ all sorts of people, not just airline people,
because we truly believe in a group of dynamic people coming
together from different backgrounds, also of life, non-traditional
backgrounds, not just airlines. Of course we have airline people to handle the need for
airline business. But for like marketing or branding we hire from other industries
to give fresh and new ideas and perspective.
And we are always looking for ways to innovate
and we even set up, I believe we setup a company to look up for other startups in Silicon Valley.
No, we didn't setup, we work together with a company
to work together with other new startups in Silicon Valley
to ensure we are ahead of the curve and get the latest innovative platforms on board with us.
That's one of the ways we're looking at, and also, Tony is always
open to new ideas. We've been exploring things like blockchain
crypto currencies, Bitcoin, BIG CUN for the hedge accounting program. It's still
in exploration stages. Nothing is confirmed yet. But we're moving in this direction.
We don't want to miss the boat. So always exploring and never say no.
Was this also why you did last year this first ever AirAsia hackathon that you worked on?
What was that experience like?
It was interesting because usually other companies, they do it locally, with local people from the same country.
But we flew in different people from around Asia to fly over to our headquarters, the RedQ in Kualalumpur.
They stayed overnight, and they had a limited amount of time
to come up with a great app that will be viable and meaningful in the market.
It was interesting to know that there are a lot of talented youngsters out there, who are very gifted
in coding especially and we managed to see that happen
throughout the hackathon. And we were very excited about it and that part allowed
to find talent who have different, non-traditional methods.
One of the things that you mentioned before that was very interesting to me
is like you want to be more like an e-commerce company like an Amazon.
One of the things that let's say I cover and write about is also ancillary revenue and this
digital merchandising. I saw in your bio that you worked before in your early
days in AirAsia also in ancillary. What was, what do you think is the key
challenge of to become real this digital merchandiser, or
retailer or good at ancillary revenue?
I think it's all about having the
seamless experience, from the moment you purchase a product,
and being able to collect it, whether on board on the plane,
or after you leave the plane.
We're still working on it, we just launched a POS system, to capture data.
And also take customers order on the plane.
We're trying to go digital also in that sense.
It's a learning process because actually, we were a small startup from 200 employees and
now we're 24,000. And some of the systems are changing, so it's a learning process.
But the good part is, we have a flat organization structure, that helps a lot compared to
other legacy, the other legacy companies.
We have just like an executive manager and HoD (head of deparment) level. Only three layers.
In other companies you maybe have five or six or seven layers.
So, we try to keep it flat and even people like us, we can just go up to Tony
Fernandes desk and it's OK. You don't have to go like through three or four people.
Okay great. Now, let's talk about your passion, the ESports. Before we go
really into it it, can you just explain to some of the people out there who
still don't know what the ESports are?
ESports is what we used to think it is,
of a young kid playing in the basement, eating pizza and the mom is asking him to go get a real job.
It's an industry, by itself it's pretty massive. If you don't know what it is, better start googling about it.
So, it's like playing video games, but there are
millionaires who make money out of doing ESports. And it's no longer just a fad or
just game wasting time, is actually a career and there are many case studies out there that
prove that you can make a living, a career of ESports. And of course you have to work
hard for it. And the industry is booming out right now, not just in front of the
camera but also production, doing talent management, being a professional player.
Or being a show caster, or broadcaster, or even being an influencer.
There are many verticals in ESports.
It's really booming right now and the market projection is going to go up, year on year.
OK, so I mentioned before that AirAsia sponsors one of the Dota 2
teams who won of the major recent tournaments. How do you fit ESports
in this bigger AirAsia digital culture that you were talking about before?
What is your vision behind investing in ESports?
Interestingly enough you realise that the market order,
the next generation. They're no longer reading physical newspapers.
They hardly watch television and the screen. They're online on either the PC or laptop or
mobile device. So we realise that majority of these Millenials and Generation Z, the digital natives.
They also use pop-up blockers, pop-up ads. One of the most effective means to connect with them
is actually through ESports. Even traditional sports are now also looking
to ESports. Because they're seeing the dropping for traditional sports, such as
even American football, baseball and basketball. So yeah, there's a paradigm
shift there. So the market has to catch up, to be relevant.
And we at AirAsia we look into innovative ways to connect with our customers as well as
potential employees. And by raising ESports, there's three verticals for us.
The first vertical is employee engagement.
So our current employees, our All Stars they
can play with each other across the group. We don't have to physically meetup like other
sports, like football, or badminton or soccer. We can actually play online. From the comort of
our home. That's the first one - employee engagement.
Second one is employer branding. If you do ESports in your company and you promote it internally,
it looks good. People want to join a company where cool things are happening.
Imagine today we have a chess club. Doesn't resonate so well, yeah?
Maybe fifty years ago.
So, we need to keep up with the times.
Don't be a Nokia mobile.
We need to be digital, and ESports is a sport of the digital generation.
So whether you like it or not, it's already happening. So that's
why we decided to take a calculated risk and get involved. Because we realise
there is a potential. Of course we started small and we wanted to come to market.
That's why we sponsored Mineski (ESports team) first.
And recently we just acquired a team, called team Saiyan which we will be re-branded as AirAsia Saiyan.
It's a mobile ESports team, and we'll be expanding it in future as well.
And who knows maybe our employees if they're good enough, they can also join the team.
To me as a digital marketeer, what you said is a really interesting and great concept.
Because basically you want to be where your customers are. And like you said
with the pop-up blocker with the physical now all the new generations are
in the digital space and ESport is one of the booming digital environments and
spaces. Did you have any feedback already? From let's say your marketing team about
awareness or the reach that you have through this new platform?
Sorry your first question again?
Did you get any feedback from your marketing
team how this new, how reaching to new consumers work with eSports?
They're very excited, I'm actually having a meeting next week with them.
To discuss where we are on this.
To see how we can integrate our verticals across the group with ESports. And also
you add value to the ESports community by maybe giving our promo codes or
special incentives to fly to certain destinations for ESports events.
Like ESports tourism in future.
And I think an airline, I believe thats how a company like AirAsia,
can add value to the community.
And right now, we're just doing on our side, like baby steps.
But moving forward we'll be able to add value to those who are really passionate about the team.
And we are really aggressive in connecting with the local community.
For example in Malysia, reaching out to them.
Having a lot of coffee chats,
understand what is the community and market like.
And moving forward, we also scale it up to other
different countries that we operate in. Such as Philippines, Indonesia, Thailand, India,
Japan and China. There's a big opportunity there, to scale up.
Since we operate across the region of Asia.
And it's one of the great way to be connecting people by our airline.
OK, I think it's really a great innovation and great concept. So not to
lose too much of your time anymore, one of the things as a digital enthusiast
and I saw you recently subscribed to Diggintravel newsletter as well.
What are the digital concepts that you're the most interested,
or you would like to hear more about in the future?
Keep up the good work, I receive your weekly newsletter, right?
Yeah, good.
I love it, it's very personalised.
It sounds like it's coming from you direct.
It is.
The way how you re-word your sentences, very personalised.
I feel connected, compared to other type of vendor emails.
And I look forward to hearing more what other airlines are doing in this space.
But, you only don't only cover airline? You have non airline as well?
Yeah mostly we focus, on let's say digital for airlines, and general travel.
But mostly airlines. What we started now, and this interview is also part of it,
are Digital Talks. Where we'll just talk with digital leaders.
People from different (travel) companies, we talked with person from Booking.com.
And now it will also be from other airlines, about various digital topics.
OK Allan, thank you very much for your time.
It was really great interview, I think a lot of new insights.
And we'll be in touch!
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How to Leverage Digital Sales to Close More Deals While Traveling | LinkedIn Networking Tips - Duration: 2:29.
Hey guys this is Mario Martinez jr. CEO of Vengresh and I've got with me
Brynne Tillman. Hey guys! Chief Learning Officer of Vengreso. Now we are super
excited today yeah because we have flown to New York - that's where we're at today.
Vengreso has gone to New York. We were just in Chicago, and last, last,
two weeks ago? A week ago in Austin and today we want to give you a
digital sales tip for the day. Now when you are out going to a new
location, whether it's within the the city that you live in, or whether you're
flying out somewhere. It doesn't matter. there's something that you should do -
always always always - to be able to help you close more business or create more
business. Brynn, why don't you talk about what somebody should do with their first
degree connections. Absolutely so make sure when you are scheduled to go out to
a new city that you do a search of people you are already connected to in
that city using your boolean search or your keywords and titles so that you can
pull a list of all the people that you know
in that location and start reconnecting with them. Send out a little note saying,
"Iit's been a while since we talked. I'll be in New York let's have a quick conversation and
see if it makes sense to schedule a time for us to meet." That's a fabulous tip, Brynne.
The other thing that I would say is in addition to looking at who you
already know, look at who you already know that knows somebody that you want to
get to know. Right. Yeah so if you have a prospect let's say in New York
City, like we're doing, we schedule some time to get a referral meeting going.
Right? Yeah. And that's super important. Those are the two ways that you can
leverage LinkedIn, you can search someone's connections, get a second
degree and a referral connection or a first degree. Absolutely, I mean it's
amazing how productive you are when we start to use some of these logical tips.
Leveraging digital sales LinkedIn and the real world. So we're excited to be
here in New York. We're gonna be here for a day training another organization.
Super pumped! Super excited and I'm with great, the wonderful, the beautiful Brynne
Tillman. Everybody feel free to connect with us we'll talk to you soon. Take care.
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