The internet provides us with stories in all shapes and forms.
But how's cinema to survive in the competitive world of digital media?
Can the feature film format prevail, or will it need to adapt to the needs of online viewers?
The short answer: adaptation is the only option.
In 2017, movie attendance in the U.S. dropped to 1.23 billion, the lowest since 1992 and
over 20% lower compared to 2002.
This decline does not represent a lack of interest in movies or stories.
In contrast, it reflects the exponential growth of unlimited possibilities through the internet
and new available media technologies.
Due to the many options and easy access to entertainment, stories are no longer scarce.
They are at the reach of our hands and we can access them from anywhere.
The average person consumes tens of stories on a daily basis, in a variety of formats.
It has become a habit and part of the natural flow of our daily lives.
For the film industry, companies such as Netflix and Amazon have taken over the business of
movie streaming.
Netflix is planning to release at least 80 films in 2018.
And more than what all major film studios combined will produce.
With more than 100 million subscribers and that number growing steadily, we need no other
sign to understand the direction and future of digital cinema.
The market for these streaming platforms seems to be growing exponentially.
Moreover, they have access to advanced analytic tools that Hollywood would never be able to
implement.
Disney already announced they will have their own streaming service by 2019.
A parallel phenomenon and impossible to ignore is YouTube.
YouTube has an average of 1.5 billion users per month.
Around 400 hours of video are uploaded to the platform every minute and 1 billion hours
of video are watched every day.
That is the real representation of content madness.
Facebook is also constantly increasing and improving its video features, with an eye
in implementing a revenue system for creators similar to that of YouTube.
Because of the fast-paced lifestyle of the modern man, it is a lot easier to enjoy a
15-minute film than to start watching a 3-hour film and not being able to finish it.
It's a lot more practical to put on headphones while in bed and enjoy an inspiring story
that will last just enough to take away all problems and concerns and bring some peace
of mind during sleep time.
Shorts films were cinema's first children, and they have evolved to become a genre of
its own.
All films under 40 minutes fall into this category.
In contrast with the complex storylines of three-act structured feature films, short
films usually aim to stay within a single narrative and conflict.
The French short film The Red Balloon follows the adventures of a young boy as he befriends
a red balloon.
There's almost no dialogue in the film, but the way their relationship develops, giving
life to the balloon itself, makes the story unforgettable.
The film won the Academy Award for Best Original Screenplay in 1957, making it the only short
film to ever win an Oscar from a feature film category.
Little did the industry know that the short film could become cinema's savior in the
future, with the given task of satisfying the insatiable hunger for story in the era
of digital media.
The ordinary viewer is not so literate when it comes to understanding the form and structure
of a typical short film.
Cinema has already created a specific set of expectations for them.
Their brains are wired to the common attributes of full length movies.
But it's the job of the filmmaker, and the industry itself, to teach them a new set of
rules so they can interpret and appreciate the high artistic value of short films and
short stories.
One day some little fat girl in Ohio is going to be the new Mozart, you know, and make a
beautiful film with her little father's camera recorder.
And for once this so-called professionalism about movies will be destroyed for ever, you
know.
And it will really become an art form.
And Coppola was right.
In today's society, most people have access to some type of film technology.
Other types of media, are taking the lead and filmmakers can't stay with arms crossed.
The digital film industry will eventually be about quantity of quality short films produced.
A limited amount of feature films can't compete with the unstoppable and exponential
production and distribution of other forms of online content.
There needs to be an aggressive awakening of motivated filmmakers that will give the
internet what it needs: an unlimited amount of compelling short films.
Because of economic factors, short films represent a more accessible option for independent filmmakers.
Filmmakers can create artistic content within their possibilities.
Stories that will reach the masses and save them a special place in the new era of digital
cinema.
Tarkovsky understood that the focus shouldn't be on the technology itself.
He understood the art of cinema remains in the hands and creativity of the filmmaker.
And creativity itself can be enhanced by the existing constrains.
As of today, short films represent the first stage in the career of most filmmakers.
The goal of an aspiring filmmaker is to produce short films good enough to be recognized at
film festivals.
This way the artist proves his ability to create professional films with a chance of
being successful in the market.
But the truth is that filmmakers no longer need a film festival as intermediary.
They have the opportunity, like all other storytellers, to offer their stories directly
to the audiences.
They have the opportunity to create a name for themselves and make short storytelling
their form of business.
The active consumers of digital content are not always looking for multi-million budget
films with A-list actors to watch.
What they are constantly looking for is meaningful storytelling.
And while filmmakers will always care about production quality, more possibilities are
within reach when producing short films.
As young filmmakers begin to understand this fact and believe in the power of digital media,
film —as an art —will blossom, and humanity will experience the most personal and profound
ideas coming from the minds of our greatest storytellers.
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