- But I do understand why he had that question.
It comes out of anxiety of having built your business
on someone else's platform.
(techno music)
Hey! John Dez with the customer factory here.
And as you can see, I'm not in Atlanta
at our offices this weekend.
I'm here in New York City
and I've been doing a Facebook Marketing seminar,
very advanced material, for some of my friends.
That I'm helping them get to the next level
in their business.
And I thought we'll just get the other and do that here.
And at the same time I was able
to do a charity fundraiser last night.
We raised a of couple hundred thousand dollars for charity.
Which is something I'm glad I have the kind of business
that I go around and do that sort of thing.
But, I'm going to answer your question for you.
I try to answer a question every video
and the question I'm going to answer this one is this.
Somebody was asking me, do I think that Facebook
will go to a subscription model for payments?
Instead of having advertising based,
with all the flaps they've had about advertising lately,
will they go to a subscription base model?
Where you pay like Netflix,
ten dollars a month or something like that.
And while that sounds like a possibility,
it's actually not gonna be.
Facebook makes about 8 dollars and 45 cents
off of every new user,
sorry off every user every month on their service.
So if you've got, they got people on there,
the amount of advertising they sell
and the amount of revenue they make off
that is 8 dollars and 40 something cents per user.
And now, while you say
"They could just charge 10 dollars a month
to use Facebook and now have any ads on there."
It doesn't work that simple.
The people who are most likely to buy a subscription
are the more affluent adults.
And those are the ones that advertisers most want to reach.
And those guys, if you take that pulp of it, that group,
they're making 27 dollars per month per user, right?
So in order to make a subscription model out of Facebook,
they'd have you charged
as much as 27 or 30 dollars per month.
And people are just not going
to pay 30 dollars a month for Facebook, most likely.
And besides, that number goes up
by about 20 percent per year, the last few years,
so it'd be 33 dollars per month, then 37 dollars per month,
and even 50 dollars a month eventually.
People just aren't going to pay that in a big enough number
and that would crash Facebook's user stats
and everything else.
So, you don't have to really worry about that.
But I do understand why you have that question.
It comes out of anxiety
of having built your business on someone else's platform.
What I mean is this, is if you're running advertising,
and almost all of your new business is coming off
of one platform like Facebook or Google,
or something like that.
And, they change rules on you,
you just lost a whole lot, right?
That's why it's important
that you have another strategy in place.
I call it a plan B
but it's really more of a grand, larger long term strategy,
than just the short term strategy
of promoting their on Facebook now.
And I have something like that coming out.
It's actually coming out of our lab now,
something we've been testing and playing around with
that completely replaces that need.
It turns Facebook into a feeder line
into your own marketing platform.
You have your own media platform,
your own local media platform.
So that you, as a doctor, as a business owner
actually have your own local platform
that you use to promote yourself, build your brand,
build your authority.
You basically become the guru of your area.
Like a Dr. Axe, or Dr. Nicole, or Dr. Oz.
All of your area, right?
And because there's no other company like Google
or Facebook in between you,
you don't ever get kicked off,
you don't have to worry about someone's rules to follow.
It's just you, talking directly to your public.
And that is the best way to educate
and the best way to bring people in, right?
Now, to build that's a whole big process
and we're actually simplifying that right now
and making it possible for our clients to do that.
And I'm not gonna release it yet.
This is probably something to come out more publicly,
maybe in late Summer?
Cause I want my clients
to have a first move advantage on this.
I want to show it when we get it out of the lab
and I start testing it in live environments.
Our clients will be the first ones who get this
because the first one to do this
in each area has an advantage.
And I want my clients to have the advantage, quite honestly,
so they can actually have this in place
before everyone else figures out what it is, right?
So, anyway I'll tell you a lot more
about that in the upcoming time.
Meanwhile, I hope you're having a great weekend
and I will see you on the next video.
(techno music)
- Book your service demonstration today
at THECUSTOMERFACTORY.NET/DEMO

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