Thứ Sáu, 3 tháng 11, 2017

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Hi, I'm Tyrod Taylor.

Quarterback, Buffalo Bills, and this is what I do.

I like to spend my off days relaxing in my house.

It took 7 years of my career to finally purchase a house.

Here we have my sitting room.

I chose a fireplace over having a TV in this room just because I wanted it to be more of

a place where you could just sit down and talk.

This house fits my personality.

It was something that I aimed to do.

I wanted a theater room and I wanted a pool table.

So, I was able to put a pool table upstairs on the top floor.

But, I spend most of my time in the theater.

Watch TV there, play video games, watch movies.

It's just a comfy place.

Sometimes I probably fall asleep when I shouldn't.

Great defense.

I got into pilates about two years ago.

I was big on yoga and still am a fan of yoga.

Pilates being a part of my routine is something that I can unwind in.

I feel like anything or anytime that I'm working out or exercising the body, it allows me to

go into a mental space where I'm not thinking about other things.

I'm Tyrod Taylor, and this is what I do.

For more infomation >> Tyrod Taylor - NFL Digital Diaries - GEICO - Duration: 1:22.

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Social Business, La Transformación Digital Corporativa | Salamanca 2017 - Duration: 15:36.

26th day as we continue the journey October

we go directly to Salamanca

Congress an annual congress of the company

group is about a group of industry

car where we will give a

Conference social business where we

to talk about the importance of all

part of socialization of a business the

digital processing part as

sectors that today yet

They are digitally processed and

It is at its beginning

they can do so we will go

to have dinner there tonight

Congress tomorrow and as always all

aggravated

[Music]

yes no fears

[Music]

para ello estamos en salamanca acabamos

de llegar congresos cerca y vamos a

hablar de social business ahora mismo

pues nada dejamos absolutamente todo y

nos vamos a hacer las pruebas de audio

porque va a ser en otro hotel que está

justamente a las afueras sabéis algo

que se agradece mucho e sobre todo los

que cuando ya algo que dice mucho de

menos en españa es la comida española

fija o nada más acceder muchísimas

gracias autorrecambios salamanca la

verdad es que estábamos a disfrutar y

hay una bolsa que todavía no hemos

abierto pero también pero pesa

muchísimo así que vamos a ver pues

tenemos fijaos 43 gorras a temas

tecnológicos altavoz bluetooth y así

da gusto de venir a dar conferencias

cargador para temas de móvil esto vamos

tengo tres y siempre vienen bien esto

esto esto y esto es todo esto parece un

bolígrafo está lleno

madre mía bolígrafo vamos a ver a vale

un

una bola del mundo como un decoración

quedan quedan cosas e un tipo fitbit o

algo para medir las pulsaciones y tema

de actividad deportiva

tenemos un usb para el coche

a mí no para acompañar absolutamente

todos seguimos seguimos a esto me

encanta tenía un iguales para la

música en la ducha es el bluetooth para

dentro del agua tenía un esquema

estropeado para este gesto más ilusión

esto una pared una lámpara una linterna

led de 500 lumen

tenemos una bolsa la bolsa con guantes

lo mejor para canadá para abrigarme

bien agenda estar siempre haciendo el

papel de ping

seguimos seguimos esta es la bolsa sin

fondo promociones revistas más

bolígrafos más bolsas dentro una

mochila una mochila una mochila entera y

aquí tenemos qué es esto

a del congreso no cerca el 28 congreso

del grupo cerca en la matrícula y el

último aún skinner youtube y esto

esto está esto es un saco de dormir

algo para obligarnos a ver avale un un

chaleco

joder pues abrigados con tecnología y

con comida así da gusto venir a un

congreso

hola que tal soy juan merodio bueno él

es dani

[Música]

ballets y 1823

soy bien no daniel audiel hoy es bien

aparte los 15 minutos que me preguntás

intentar que yo les diré que a lo largo

de la presentación cualquier cosa que

me quieran decir que interactúen con

más tarde para conocer los males que

hoy tenemos y si no ya nos viene a hemos

hablado bien a buscarlo y media

poblacional 10 y tal y cual mejor está

fuera así que vamos fuera de la casa

a

en respuesta al compromiso también que

se da esta rúa para que no sabe un

poquito

mañana veremos pero para que no lo ve

para que no entre tarde de frío que os

conozco poco que os he hablado pero dio

por bueno muy bueno hay que sacarlos en

primer lugar es un placer estar aquí

vale lo que quiero compartir en este

ratito es más que conversemos no al

final no traigo nada preparado pero sí

quiero transmitir un poco mi experiencia

en este sentido no hay una cosa que

siempre me gusta y que a lo largo de

todos estos años he visto que que

funciona y que muchas veces tendemos a

cuando queremos hacer algo

mirar en nuestro sector y personalmente

creo que es un error

cuando miras en sectores que no tienen

nada que ver con el tuyo y que muchas

veces puede sonar lo reciba y cómo

éstos han hecho eso

remy sector no intente integrarlo al

tuyo no y he visto que cuando hacemos

las cosas realmente nos da buenos

resultados

déjame que me presente muy libremente

yo tengo 37 años llevo 17 años

dedicándome al marketing digital cuando

prácticamente internet en entrono una

cosa que tenía clara hace muchos años

es que no tenía

no quería tener jefes y hace pues

aproximadamente 12 13 años

emprendí y desde entonces me dedico a

montar negocios en internet como bien

comentaba uno me ha funcionado

otros no han funcionado e montado en

distintos países de distintos tipos y

ayuda a empresas a utilizar internet y

todas las herramientas digitales para

que sean más rentables en todos los

sentidos no fija un punto fundamental

los negocios son las webs cree que es

importante a nuestro negocio desde el

punto de vista de imagen por lo que

estoy comentando si o no totalmente

porque al final es si alguien quiere

buscar nuestro negocio probablemente

para google lo primero que aparezca sea

vuestra web

y es que tenéis una sola oportunidad de

causar una primera buena impresión

para mí la rentabilidad en el mundo

digital radica en los micro nichos de

mercado es decir parcelar al máximo

posible tu cliente

yo creo que lo importante sobre todo ser

conscientes de lo bueno que nos puede

aportar este mundo digital

porque al final nos guste o no puede

estar de acuerdo o no estar de acuerdo

pero está ahí

entonces si tú no tomar ventaja del

para tu negocio lo hará otro entonces

creo que estando en una posición fuerte

una posición cómoda

si sois yo lo comparo con con libres y

tortugas

creo que a día de hoy hay muchas

empresas que están aquí adelante pero

son tortugas y hay otras que están

aquí atrás y son libres

dalí 3 a 5 años vas a ver lo que pasa

esto que es lo que le pasó a

blockbuster pues hoy ha sido un placer

bueno mañana e intentar compartir más

o hablar más cosas pero bueno espero

que sea resulta interesante y gracias

[Aplausos]

las

[Música]

bueno y estamos aquí apuntó 15 minutos

que era para entrar en mi conferencia y

juan vert hoy a las 12 donde hablar de

social business en el congreso así que

nada vamos ya para allá a una hora más

preguntas pero muy buenas muy buenas

tardes a todos es un auténtico placer

estar aquí le quería dar la casa

acerca por por invitarme ya todos

vosotros también no por permitirme

compartir este este ratito con con

vosotros

cuando hablamos de hacer marketing para

para empresas considerase que

normalmente las empresas contratan a

gente realmente cualificada en marketing

digital para llevar la comunicación el

marketing para toda la parte

estratégica digital las empresas o no

no porque alguien se decide la razón

saberla que tampoco lo sé no se piense

en ello y se debería pensar totalmente

sí pero al final porque para mí es un

tema de orden de prioridades vale pasta

como dice su lema orden de prioridades

no le estamos dando la importancia que

esto tiene para asegurar yo voy a

mostrar cifras que esto tiene

imputación en la cuenta de resultados

de un negocio

al final a mí lo que me interesa de

todo esto es que vale y cuál es el

objetivo y alinear todo esto con el

objetivo de negocio de la empresa no hay

muchas veces decimos no es toda la parte

digital stop la persona más joven de la

empresa que éste sabrá de esto seguro

que habéis oído hablar cara a cara

más empresa dice no tienes que generar

contenidos para internet no y del baile

pero como alineó por ejemplo generar

contenidos me da lo mismo escrito se

envíen fotos como alineó yo eso con el

negocio se puede se puede en una empresa

youtube y hace poco demostramos que el

80% de los clientes que adquirían el

producto

habían pasado al menos una vez por el

blog de esa empresa no podemos decir

qué porcentaje de influencia tiene pero

lo que está claro es que influye en la

decisión de compra no por lo que yo

primero creo que las empresas están en

cuatro estados hay cuatro estados de

empresa

partiendo de esta base lo primero una

empresa que es fuerte en finanzas y

fuerte es el mejor

es una empresa fuerte genial es el de la

situación es la siguiente para mí es

la mayoría de empresas donde son

fuertes financieramente pero en

marketing es una empresa estable y

éstas las que están en mayor riesgo

porque que algo sea estable significa

que puede ir para arriba y para abajo

dependiendo lo que hagas y normalmente

cuando las cosas están estables

tendemos a relajarnos su mano up que

fluya y ahí es donde realmente corremos

el peligro

el tercer estado estamos somos muy

buenos en marketing pero financieramente

tenemos problemas pues obviamente es una

empresa en dificultades y si no tienes

ni uno ni otro empresa al borde del

fracaso

estás en una situación realmente

compleja por lo que al final es ver en

qué de la cuerda floja estamos todas

las empresas en la cuerda floja nadie

está cien por cien seguros

lo que pasa que no es lo mismo una

situación estar más cómodo esa cuerda

floja que están ahí agarrándonos con

el brazo que nos tiembla absolutamente

todo por lo que empezó la 1º

situémonos en qué zona está nuestra

empresa de todo

de toda esta parte y el cliente un

servicio no nos está haciendo un favor

sino que sólo nosotros

al darnos la oportunidad de darse lo

estáis de acuerdo con esta afirmación

creo que todos los profesionales debemos

trabajar por que nuestras empresas sean

bonitas miradas por fuera y desde dentro

no algo que es importante como es decir

es preguntarnos qué estáis haciendo

para que esto suceda no porque esto para

mí no es el futuro es el presente no el

futuro no sabemos cuáles esto es hoy y

debíamos estar trabajando ya desde

desde ayer no y la disrupción jugó un

papel fundamental en todo esto no me

gusta mucho porque es que es cierto esto

nos ha pasado meses nunca tenemos tiempo

para hacer las cosas bien pero sí para

hacer las dos veces y esto nos pasa

mucho y al final es algo totalmente

contraproducente

desde aquí os invito a que penséis de

manera totalmente discutible va a decir

no tengáis miedo a equivocarnos siempre

manteniendo márgenes de seguridad y y y

el error que no sea un error fatal decir

vaya rápido y fallar barato obtener

donde quieres estar de cibeles donde

estoy a una fotografía fija de dónde

estoy donde me gustaría estar y cómo

puedo reinventar todo esto y para mí

una parte fundamental sobre todo es

buscar nuevas líneas de negocio nuevas

vías de ingresos paralelas a las que

tenéis y cosas donde mejor nos avise

imaginado y ya muchas nosotros y entre

los que incluye muchas veces te dicen

algo y eso no va a funcionar y luego

pruebas y de poder

menos mal que lo probé porque ha

funcionado entonces yo lo que intento

hacer siempre es no no creerme

prejuicios propios ni tomar decisiones

en base a mi criterio porque me ha dado

cuenta que eso me equivoco si no pruebo

y si no funciona por otra cosa al final

es es un tema estadístico aap y

conseguir aseguró

a día de hoy en empresas big tub y que

trabajamos en españa estados unidos y

canadá

el 95% del presupuesto publicitario nos

lo llevamos a facebook con una

rentabilidad que no os podéis imaginar

en captación de este dato el potencial

cliente y luego lo que llamamos

'calentamiento' del leaf que es trabajar

es feliz

depende del tipo de negocio y negocios

que convierte a los dos días dos meses

o dos años

aquí hay muchas variaciones y eso

funciona muy bien porque facebook

a día de hoy y en españa es muy aquí

la policía superbarata digital todavía

de súper barato impactará que la gente

si nos vamos otros países sobre todo

anglosajones es una auténtica locura

los precios que tenemos facebook como os

decía os permita hacer una

segmentación es porque al final yo sé

por ejemplo mi padre pasa más nivel de

67 años pasa más tiempo en facebook

que yo no genera contenido pero está

ahí mirando absolutamente todo

muchas veces cuando quitamos porque

decimos vitu vi en vivo y funciona muy

bien

lo importante del bip bip por resumirlo

así es como captamos ese dato de ese

posible cliente como lo trabajamos y

como lo convertimos y aquí es muy

importante alinear departamentos de

marketing y ventas que no sé si en

nuestro sector pasa pero la mayor

sectores están siempre a leches están

pegados entre ellos son departamentos

separados que ni siquiera comparten el

100% de la información

para mí es un departamento único

porque al final el éxito depende de

ambas partes

cada uno se queja del otro no es que los

contactos son malos en otras que tarda

mucho en llamar a los contactos que le

pasa pero al final tenemos que trabajar

todos unidos en esa parte es muy

importante integración pero yo diría

que la parte youtube y en dice

tal funciona muy muy muy bien gracias

muy amables y hemos acabado la

conferencia hemos tenido que salir

corriendo porque si no percibíamos el

tren vamos ya directos en el coche la

verdad es que ha sido todo genial súper

interesante ha sido muy focalizada la

verdad negocio o no y si ha podido haber

muchas preguntas sobre toda la parte de

cómo pueden realmente en sus negocios

grandes empresarios de toda la vida

implementar todo esto por lo que la

verdad es que ha sido muy interesante y

muy muy reconfortante y ahora ya estamos

a viernes casi fin de semana y después

de esta dura semana de viajes que hemos

tenido pues creo que toca descansar un

poco pero todavía nos queda camino pues

llegamos al final del del viaje ya

destacamos de de llegar a la ciudad de

madrid

espero que te haya gustado este vídeo

es si quieres que te avise cuando

vayamos sacando el resto de vídeos de

nuestros el resto de viajes las

conferencias que hemos hecho que no se

han visto en este vídeo parcialmente

las vamos a subir completas por lo tanto

si quieres que te avise de todo

suscríbete a mi canal buen fin de

semana

si llueve tatami

[Música]

me

For more infomation >> Social Business, La Transformación Digital Corporativa | Salamanca 2017 - Duration: 15:36.

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Storyville with DJ Nu Mark (feat. Paul McCartney and Jurassic 5) | TBS Digital - Duration: 2:32.

- It's 2009, and I'm performing in Australia,

the show's growing amazing, people clapping along

with the monkey, and finish the show,

walking backstage, I feel this hand on my shoulder,

turn around and it's Chuck D.

He was like, look, you know, groups should never break-up

they should just take a break.

So we fast-forward to 2013 and Jurrasic 5

gets an offer from Coachella.

I remember walking into Indio at the festival,

and I'm just feeling good,

I'm feeling like, overly confident.

I didn't even bother going to the stage until about

10 minutes before we were supposed to perform,

and that's when everything went to (bleep).

I see this look in Cut's face, that I've never seen before.

Yo man, my turn table's (bleep).

Ray's behind him goin', I sorry Cut, it was an accident.

(laughs)

Ray is a funny (bleep) -ing dude.

Out of nowhere, Paul McCartney just shows up.

Hello gents.

And I'm like what the (bleep), and he's standing closer

to me than the rest of the group.

I don't even know if the rest of the group even saw him.

So I'm thinking like, you know, do I walk over to Paul

and talk to him, or do I help Cut out?

So I'm talking to Paul McCartney, all I could get out of

my damn mouth was, Paul you're my gemini twin and

I love you man.

And he doesn't say (bleep) to me, he just winks,

and then my boy takes a snap of us and I'm back to reality.

So I walk back over to Cut and at this point,

he's like borderline crying.

Then out of nowhere, Z-Trip walks up, like yo what's up?

And we're, you know, Cut's explaining to him,

like man, the engineer dropped the turntable,

we're (bleep) -ed, and Z he was like yo,

if you have a back-up needle I could probably help.

Z's Scotch-taping and super-gluing this needle into

this vintage turntable, as the Coachella stage hands are

like rolling us out onto stage.

He goes to play the first note,

yo is your (bleep) gonna work B?

Like this is crazy.

And I'm lean in, (bleep) and it was like blah!

Like (bleep), like blew me off stage practically.

So it wasn't like the ideal performance,

not in front of 70,000 people, but it was good to

be onstage with the group again and we got through

the performance and I guess that's all it really was.

The fact that out of all the people, Ray's the one

who dropped the guitar so it's,

we still laugh about it, 'cause Ray is a funny

(bleep) -ing dude, but we love him to death.

For more infomation >> Storyville with DJ Nu Mark (feat. Paul McCartney and Jurassic 5) | TBS Digital - Duration: 2:32.

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Digital literacy – English for study - Duration: 5:16.

For more infomation >> Digital literacy – English for study - Duration: 5:16.

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Cap U Digital Visual Effects Program Overview - Duration: 1:05.

One of the mandates of our program

is to create the next generation of independent

visual effects film artists.

There are upwards of 60 Visual-Effects companies

in the Greater-Vancouver region alone right now,

so there is a great number of possibilities for students coming into our program.

This year we're making in-roads into virtual reality, augmented reality,

and we have a full-fledged motion capture studio.

I think cross-collaboration is a huge advantage of our program.

You're not just learning visual effects,

you're learning all different aspects of film production.

We work closely with the Costuming department,

with the Acting for Stage and Screen Department

with the Motion Picture Arts students,

giving the students full access to explore all that digital media has to offer.

For more infomation >> Cap U Digital Visual Effects Program Overview - Duration: 1:05.

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Digital Divide Reflection - Duration: 3:03.

Hi, my name is Rachel Lerman.

The topic my group focused on for this project was the digital divide.

Overall, I thought this project went very well and was ultimately successful.

After looking at the comparisons from the pretest to the post test, there were significant

improvements in the accuracy of responses from my classmates.

Our goal as a group was to clearly identify and teach the various vocabulary terms and

and concepts surrounding the Digital divide to the class, and according to the post-test,

we were successful!

One highlight I noted from this group project was simply learning more about the digital

divide myself and seeing how I can apply it in my future classrooms.

While I had heard of the divide, I didn't know too many facts about it and I definitely

hadn't thought about how it would affect my classrooms in just a few years.

A lot of the facts were pretty shocking in terms of how many students don't access

to internet or technology to even complete their homework, and these are all really important

to keep in mind as we are getting ready to enter the field.

In terms of what changes I might make to the unit, I would have liked to consider adding

an interview component to the project in which we could talk to current teachers in the area

about how the divide has affected their classrooms.

And one way to do this would be to interview teachers who teach in different districts

that maybe have different availability and access to technology and internet.

And, getting some advice from current teachers regarding techniques they've found to bridge

the divide would have been very helpful.

Not only for the project but just as we get ready to become teachers ourselves.

Units from others groups were very helpful and very well done.

I thought all groups had information that was presented clearly and concisely.

It was laid out really well in their powerpoints, and the pictures, images, and videos were

really helpful in getting the information across to me as a student.

A few topics I thought really stood out were Flipped Classrooms, 1-1 learning, um and tips

on internet safety for students and schools.

And I think a lot of times, especially for internet safety, um we kind of have a general

idea of what we can and can't do as students, um, but when it comes to teachers and figuring

out what kind of information we can use in our classrooms without permission, what we

need permission for, or what it means for the schools if a teacher is not abiding by

these rules is really important to keep in mind.

Especially just because I'm sure we're gonna want to utilize a lot of different techniques

and technologies, images, and videos in our classes.

After this unit, I definitely think there is something to be said for online learning.

It allowed me as a student to learn the information I needed to on my own time, and I could continue

reviewing the information as I needed to.

In my opinion, in-person lectures are the most effective because they allow for immediate

discussion and conversation and questions, but online learning is still effective and

a great option for many teachers and classes.

For more infomation >> Digital Divide Reflection - Duration: 3:03.

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Accuweight Stainless Steel Digital Kitchen Food Scale, Small increments bug - Duration: 1:24.

1g

2g

3g

4g

5g

6g

7g

8g

9g

10g

11g

12g

13g

14g

15g

16g

17g

18g

For more infomation >> Accuweight Stainless Steel Digital Kitchen Food Scale, Small increments bug - Duration: 1:24.

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Digital Signage Clock apps on ScreenCloud - Duration: 0:52.

Share multiple different timezones or the date and time on your digital screens using Screencloud's Clock apps.

With World clock app you can display up to six different timezones at once, in two different color themes.

Or use the Clock app to display the time, date and day of the week.

There are three different themes to choose from including: Digital, Flip and Simple in either light or dark themes.

Both apps can be used as part of a zoned display and in portrait or landscape format.

You can even customize the color and theme to suit your brand, office or reception.

Popular in lobbies, reception areas and offices,

ScreenCloud's Clock apps make it easy to ensure your audience is always on time.

For more infomation >> Digital Signage Clock apps on ScreenCloud - Duration: 0:52.

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5 Digital Marketing Tools for Dentist | How to Market Your Dental Practice - Duration: 4:07.

online marketing for your dental practice is critical for your practice

to survive and thrive during this digital age and the longer you wait to

implement online marketing strategies the harder it will be for your dental

practice to survive your competitors that are already doing it when people

search for a dentist they either go to a search engine and search for local

dentists in their area or they ask for referrals from family and friends now if

your dental practice doesn't show up online it doesn't exist now people

typically don't associate dental visits with having an amazing good time

so having good online presence helps relieve any anxiety a new patient may

have about choosing your dental practice over your competitors in this tutorial

I'll go over 5 digital marketing tools you should use to market your local

dentist practice to attract new patients the first tool is the Google Keyword

planner when doing online marketing as a dentist it is highly important to start

with a Google Keyword planner this tool will help you learn what keywords and

phrases your potential patients use when searching for a dentist or particular

dental service in your local area this can help you create effective

marketing campaigns using terms and language your customers use if you want

to increase more veneer or dental implant patients within your practice

you can use this free tool to get a better idea as to how many people are

searching for it in your local area number 2 YouTube it's important to

remember that YouTube is owned by the largest search engine Google YouTube

happens to be the second largest search engine adding this tool and video

marketing into your marketing campaigns will increase your chances of having

your dental practice show up on the first page of Google search results

consider doing a virtual video tour that can introduce your potential patients to

your practice virtually create video testimonies of happy patients or you can

provide educational videos on various dental procedures all of these videos

will help you increase your awareness of your dental practice the third is Google

Places / Google my business this tool allows you to create an online directory

listing for your local dentists practice these Google Places listings show up

before organic search results hoping your dentist practice show up on page

one of search results making it easier for new patients to find you make sure

to include all of your service offerings and you

Google Places description as keywords to help you show up higher than your

competitor include pictures and YouTube videos in your Google Places profile to

help with search ranking results the forum marketing 2 is a landing page

sending customers to your company's website to navigate through all the

information they're looking for may cause then they get lost and distracted

with other various services you offer confuse customers don't buy or take

action landing pages send customers directly to information they are looking

for without having to navigate and get lost all over your website so let's say

for example you want more veneer patients you can create a landing page

that provides all the information someone interested in veneers would want

to know and after they get fully educated and have trust with you they

can even provide their email address to get more information

unbound and leadpages are tools that can help you create beautiful and engaging

landing pages without the need of hiring a developer or designer the last tool

we'll go over is the SEM brush now research shows that 80% of people who

search online don't go past page one of search results so it is critical for

your dental practice to show up on page one this particular tool will help you

spy on your competition to see exactly what you need to do to outrank them on

search results this tool saves you a ton of time and

guesswork by revealing your competitors online advertising strategy and budget

this will allow you to create a more effective and profitable marketing

campaign to dominate search results and increase new patience I hope you found

this information helpful and have some ideas in how you can implement this into

your dental practice if you are interested in seeing how I can help you

attract engage and retain your dental patients feel free to contact me for a

free consultation

you

For more infomation >> 5 Digital Marketing Tools for Dentist | How to Market Your Dental Practice - Duration: 4:07.

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Nicole McCormick, Ovum: The new digital consumer - Duration: 10:34.

Part of the new world is a new landscape,

is a new digital consumer.

Ovum set about looking at the new consumer at the end of last year,

and we've spent the best part of this year

making this piece of work one of the centrepieces of what my team does.

We went to market in December last year,

we conducted a survey to try and see how consumer tastes were evolving

in the wake of - you heard it today - Netflix's disruption.

We decided to pinpoint the consumer as the consumer of a bundled service

and see the potentiality of how the bundle is changing.

So, we went to consumers

in Australia, as well as globally -

these numbers are for Australia -

and we asked them,

"Are you considering changing your service bundle

"or your service provider within the next 12 months?"

The grey piece of the pie there

denotes those that said yes -

35% not entirely happy with their current bundle of services.

For your information, that 15% there

refers to those that didn't know.

But, anyway, of the 35%

that were considering a change,

one in four were considering changing their service provider.

This is the impact of Netflix and OTT video players in our market.

Our respondents told us that fixed voice and pay TV

were the most likely services that they would remove.

And if we flip it the other way around,

one of the services that they said

that they would like to add to their current array of services

was a mobile service.

We think, based on this,

on this consumer dissatisfaction around legacy bundles,

that this in turn creates an opportunity for MVNOs,

as the new consumer shops around

for new services that better suit what they want.

And this includes the consumer

potentially buying services piecemeal from an MVNO.

So, what do the MVNOs need to do?

Well, we would recommend

that you continue to demonstrate value within your service tier.

And we would also recommend that you consider looking at relevant extras

that are required in order to tap into this subset of consumers.

One, obviously,

is to look at expansion into different horizontals.

We heard this today as well -

adding fixed broadband to your service portfolio.

This is for MVNOs targeting that converged consumer.

Now, those of you who have heard Ovum speak before,

we have encouraged this as a way to add incremental revenues

as a way to keep your customers sticky,

and today we think that it is even more imperative,

given this changing environment,

both in terms of the new consumer

and the new competitor, in the form of sub-brands from incumbents,

and also another, fourth, mobile network operator

about to enter our shore as well.

But we don't think that operators in the form of wholesale operators

should stop there.

We think there are other innovative niches,

other vertical industries

that they can add to your suite of services

in order to attract this new buyer.

We've seen innovation around power and gas services coming to market.

We would recommend that this be of at least some consideration.

Why? Because your incumbents,

traditionally, so far,

have not been quick to move into this 'adding of new verticals' area.

So we think that for that reason,

that sluggish behaviour, we think,

is playing right into the hands of the MVNOs

as they attempt to establish themselves,

not only with all of their eggs in one basket, being mobile,

but more of a one-stop shop provider for the new consumer.

So, we then drill down further into this potential new buyer

by asking why -

"Why are you considering changing your service provider?"

Now, those that were shopping around said,

"Well, we would like a better or cheaper deal if possible,"

again playing right into the value proposition of the MVNO.

Speed. Speed mattered to these bundled subscribers

that have fixed broadband as the anchor service in their bundle.

And that's not surprising,

given the transition that we are in in Australia,

in terms of the fixed broadband realm.

Interesting to get a better customer service

ranked quite high in our list of choices,

and we're absolutely firm in our belief

that MVNOs should have this customer service proposition

essential to their business strategy going forward,

in order to not only retain customers,

but in fact add customers to the business.

And we'll talk a bit more about that in a minute.

But the red arrow there denotes a couple of interesting things

that helps tie up our central themes,

and that is that this new consumer told us

that they wanted a better range of services

and, at the same time, they were also looking for services

they couldn't obtain from their existing provider.

In short, the new digital consumer is prepared to hunt around.

They are prepared to assemble niche services

that they cannot find from a different provider.

And that is a key opportunity, we believe, for MVNOs.

So, my key focal points - some of them you may have heard before,

and I'm about to give you the new spin on these drivers

and why we think that they are absolutely critical

to business strategies today, especially in Australia.

Loyalty programs.

My first topic of discussion.

We have seen loyalty programs

already start to infiltrate global MVNO strategies.

In Singapore, Circles.com does it very nicely.

They have intrinsically interwoven several loyalty schemes

throughout their entire offer.

Here are just a couple.

You can get a gift for reaching a data milestone.

It's a non-data gift - it's a movie ticket.

You can get small amount of data as a gift for a friend referral.

When we spoke to them, they thought that this was a bargain way

to lure a new subscriber to their fold.

This year, by far, the biggest MVNO in the US, TracFone,

also delved into a loyalty program.

The US has to be...

..one of the most highly competitive markets on the globe,

and we've got the big MVNO realising

that indirect monetisation,

that anti-churn management strategies,

that keeping your customer happy,

is vital to their business.

And their rewards program is a little bit more traditional

insofar as you can earn points

and spend these on restaurant vouchers and the like.

But, again, their rewards program

is head-to-tail within their overall offering.

So...

..what do the incumbents tell us?

They tell us that

successful measurements of loyalty programs are the following -

they help to increase a customer spend

of those that are on a loyalty program,

they help reduce churn,

and those customers on a loyalty program, incidentally,

have a higher NPS score than those not on the loyalty program.

And if we were to go to another example of best practice,

I've even seen an example of an incumbent

that has built in loyalty as part of its overall brand strategy

and actually claims

the reason behind some of their prepaid and postpaid net had gains

have come because of their extensively available,

highly visible rewards program.

So, the new endgame continues to be direct monetisation,

but with a twist - shall we say,

how can we add incremental revenues to our business.

And we need to equally consider this

alongside how can we leverage indirect monetisation strategies

such as a loyalty program.

For more infomation >> Nicole McCormick, Ovum: The new digital consumer - Duration: 10:34.

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Planning Your 2018 Digital Strategy Webinar With Amazon Web Services and Solodev Webinar - Duration: 0:56.

hey everyone i'm matt garetty chief digital officer at sola dev the web

experience company and i'm excited to invite you to an exclusive one-hour

discussion I'm hosting with CMS wire and Amazon Web Services on November 9th at

2:00 p.m. we'll be talking about 2018 the top 5 opportunities for CIOs and IT

leaders when planning their web and digital strategy for next year we're

really lucky to have a senior solution architect from Amazon join us you can

make guiding us through the essential technologies that you'll need to really

have predictable success of making a move to the cloud we're also going to

talk about the importance of having a web experience platform that's

purpose-built for the infrastructure sort of the next evolution of content

management well touch on headless CMS we'll talk about how to get ahead on 88

compliance and we'll talk about how all of this rolls up into improving the

customer experience again it's on November 9th at 2:00 p.m. Eastern I look

forward to having you join us. Sign up now at http://bit.ly/Solodev_Amazon_Webinar

For more infomation >> Planning Your 2018 Digital Strategy Webinar With Amazon Web Services and Solodev Webinar - Duration: 0:56.

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Digital Natives: Incorporating Media into the Classroom - Duration: 3:01.

I've been using GoReact for four years.

I like it. Why? Because before

I took [VHS tapes] home to watch and take notes.

With GoReact I don't have to. It's cool.

Students don't need to record themselves signing and give me a physical copy.

They just send it online and I can pull it up to watch.

For more infomation >> Digital Natives: Incorporating Media into the Classroom - Duration: 3:01.

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Digital vs Print Advertising In Real Estate *A Case Study With Kevin Hartley - Duration: 23:09.

So welcome to personal brand breakthrough I'm Sheryl Plouffe and today

I have a special guest with me someone who I've come to know over the last eight months to a year or so

Kevin Hartley. Kevin I am so glad you're here

We're going to talk about all things business and marketing and I know that you've got some insights to share so welcome to the show

Thanks Sheryl nice to be here. So Kevin I know that you've been in real estate for a long time you had actually

prior marketing experience in your prior life

Tell me a little bit about where things when you started doing real estate what were some one related specifically to marketing

What did you learn about marketing?

What was sort of the lay of the land in real estate and marketing when you kind of got started?

Sure. Well I'll give you a little bit of backstory about why I even got into real estate

Certainly I've gone through a number of careers and

The sunset of hopeful retirement is not too far off in the future

And I was just tired of working for the board and I felt I had done

Sort of the marketing challenges, I had I had reached the pinnacle of marketing

executive level status that I could without going through a whole lot of retraining or you know just looking at new things and

I've always had a passion for real estate, but I've always had a big frustration with real estate

So coming into real estate as a marketer

I wanted to make sure that I could raise the bar either in value or service

Particularly in value and service because I've had a lot of frustrating experiences as a buyer and seller so the biggest challenge for me

Outside of you know learning to be a real estate agent which was actually quite easy was the rules and regulations and the

policy that

prohibits

agents from doing certain things

So I'm used to being an out-of-the-box thinker with very few limitations definitely no government rules or regulations

In the industries that I was in which was mostly hospitality

Telling me what I can or can't do what I have to say or not say

So that was the biggest challenge for me was how to brand myself

creatively and

Differentiate myself, but still follow the rules

It's interesting you say that. I just had a conversation with someone this morning over coffee about exactly that not in real estate

But in the financial services, and I can see that being a problem in a lot of different industries

What were some of these specific limitations from a brand and marketing standpoint that you weren't allowed to go down?

So specifically depending which brokerage you belong with in addition to the government rules and regulations each brokerage or brand

Will have their own

policies and rules and

regulations that they want

So they want their logo on the card they want it to be a certain size

They want it to be a certain color. They want it to be a certain font

There's other

pieces of information that have to be on there so the rules and

Regulations from a government point of view are you have to identify your brokerage

in text and usually with a logo

And you have to adhere to you know brand colors and that sort of thing if not an exact template you have no leeway

Outside of the templates that are provided to do your own thing

So having been a marketer and other industries having had a lot of creative flexibility having managed design studios

That was just too much of a box for me, so I found a brokerage I moved from a name-brand brokerage

I moved from Sutton to a company called iPro

Which is a little bit more forward-thinking? So they would like their logo there, but they don't demand that their logo is there

So I can put it there in text and meet the government regulations

But I can come up with my own branding that is more reflective of myself now

When I joined iPro because I was still a young realtor as far as my career. Not so much with age

I joined a team

So very much again the team had its own brand its own

Standards and things that are wanted and even in the way that it serviced clients although they were excellent realtor's on the team

there was in my mind a

Traditional philosophy about how real estate transactions are to

Take place and the kind of service and value that you can

or cannot provide to

your clients and

so

while that was a great learning ground to be on the team and I learned tons of information each of our meetings was like a

master class in real estate

I just felt limited on a branding point of view so I recently left the team and I've gone out on my own

So that I can start to modify not just the brand imagery

That I want to portray

but the actual service that I want to provide and the things that I want to do differently to

differentiate myself in this huge marketplace of 80,000 realtors in

Ontario

40,000 in Toronto

But to really give the clients something different something new something that benefits them

I love that I think that you know if I had to describe you you are progressive

You know what I mean

and and I think that I

I don't think I know that you take action when you know that your heart is pulling you in a certain direction

you like to follow that and I love that you go down an unbeaten path because really most realtors are

In the situations that you just described so I love the direction that you're going in with your brand

I love the fact that you take action and that you invest in yourself to learn and

fast-track yourself to certain in certain things

You know you and I have worked together on the video front, and I know you saw some really great results with that

Maybe we can talk a little bit about that because from a real real estate standpoint

I mean marketing is a really big thing

But obviously it's an

Investment so tell me a little bit about the lay of the land and up to this point and what you've done in terms of

Effectively marketing yourself even within the constraints of what you've just described

What were some things that you did that worked and maybe didn't work sure there was a lot of things that didn't work

Again so again, I'll also preface and say in the learning environment that we have for real estate

They don't teach you how to market yourself

So I come with a big advantage having had a marketing background

about

Things I could think I could do and thank you for for pointing out sort of being a trailblazer

And confidence I come with that a lot of people don't and a lot of people. That's where they flounder

They don't know what to do

They don't know where to begin so they do what they see other people doing they do the typical it makes sense

yeah, they do some postcards they invest in billboards or these they sort of do those things and

Realtor's really haven't done much else for for many many years

That's newer. That's different

so I also have an acting background and

So to me it just seemed that I've gotten into real estate. I ought to try and leverage these

On-camera skills that I have in a different way

I'm used to working with a script so taking your course and working with you was to try to get me out of my head

And used to speaking my own words instead of having to work with somebody else's written word

So I'm still working on that

But it was an excellent start and also getting used to the technical aspect of self producing video

Because the videos that I had seen so I decided the video

Was absolutely the next way to go with communicating because I had tried some of those traditional

marketing methods the postcards the newsletters and

It looked great

And I liked them and sure there were some people who recognized my name but the phone wasn't ringing

And I just wasn't getting results and I know and people watching will totally relate to this

Those real estate agents and their darn postcards you know their mailbox to blue box

99.9 percent of the time

When you need us, they're really useful because it happens. You know a mother. It's time to sell the house well

We better start keeping the postcards so they keep the postcards for a while

So you knew you're they or they dig through the recycling bin to see which postcards are in there

exactly if they've got them or they keep them for a two-week period so that's why

You know I can see why it's important to be in the mailbox so that you're there when you are needed

But it's really not until people sort of start to make that decision

That they want to go

To start to work with a realtor so then they keep them so again it became about money

the cost of those postcards so I was doing two postcard drops a month and

It was costing me $1,080 for each drop so about $2,160

Per month to deliver 6,000 postcards to my farm area know if there's any realtor is watching

They may say wow that's a great number. They may say that's high they may say that's low again

I have a marketing print production background so my feeling is that that number for me is about half of

What I know some other realtors are paying because they don't have marketing skills they don't have print production skills Wow so even at half

at

$2,100 a month

to go from mailbox to blue box and have no idea if any of them made it to the fridge or

Made it to the counter for that time when somebody might be coming along, and I just thought I can't keep doing this

I just can't and

I stumbled across your workshops and

it

exactly coincided with

My thoughts about I gotta work on video, and I had tried to do some video, and I had bought equipment

And I had you know on cameras and lights and it was in my basement for a year

But it was set up. There was this big scary thing

But at the same time I'd made an investment now my investment

was about the cost of one drop for postcards right so I thought okay this already makes sense because

This is now owned, and I and this is repeatable and duplicatable and I can do this over and over

but after I worked with you, I then started to test a few videos and

Again being a marketer, and I think anybody any business person wants to see some ROI

some return on that investment

And it's hard with postcards or mailers or a lot of things but with facebook advertising

You can see the number of clicks. You can see the number of conversions

now with facebook Messenger somebody likes

One of your ads or something you can start an instant

Dialogue with them that just sends them a little bounce note that says hey, thanks for liking

That article if I can be of any further assistance

Here's my contact information, and you can start that right away so for me to go

From $2,160/month to initially testing it spending ten dollars a day on Facebook

so $310/month

I cut my marketing by 87%

crazy crazy crazy

I'm starting to get a tangible result and results that you know the demographics and you can target the demographics and

That's nuts and that's the beauty of Facebook advertising

Right it's the ability like you said you have a farm market

with advertising on Facebook because they know way too much about

Us and they and their advertising platform is based around all of our behaviors and there are 2 billion people now on Facebook

That you can actually target

geographically or based on any number of

criteria

Demographics that kind of thing it's truly incredible and remarkable, so I'm so happy to hear you say that yeah

well and the ability then to

So to take that budget, so I was comfortable spending that twenty one hundred and sixty

Really happy to only be spending three hundred

But now with that difference what I couldn't do with postcards is like well

Let's let's try another market over in a different pocket of Toronto

That I haven't tried before and see how I perform over there or let's try I've started working

I'm originally from London, and I had some people that wanted to work with me down there, so I've started

I've joined the London board and I've started

Instantly from my desk without having to deal with a designer a printer a distributor

I'm advertising you duplicate what you do in Facebook in your farm market in Toronto and you duplicate it somewhere else and you

Can turn it on and off and if it's not working in the timeframe that you think is comfortable even though

You've scheduled it for maybe seven days or 10 days

You don't like what you see in the first to set it up stop spending the money

Tweak it fix it and put something else out there. You know and that's the thing next thing I do

Sorry I was gonna say with Facebook okay, it's looking at the results and just tweaking

Like you said for as little as ten dollars a day you can get into it

and that's what's remarkable about what you're doing you're creating the videos and

You're taking that content, and you're using the digital platform

You're using this amazing Facebook advertising platform to really narrow in on specific

Markets and not only that but expanding the markets so you're you're kind of you're kind of looking like you're everywhere which is

Remarkable yeah, which is is starting to help build that new brand, so I'll be honest

most of the

since the summer really and since I sort of got the

Notion in my head that I was going to depart from my team

I spent a lot of time just working on that

So what is my personal brand going to be so your personal brand breakthrough workshop was not only about

Seating in my mind as a business person how to use video

Effectively, but just what is my personal brand going to be so I started

Exercising my thoughts around that based on some of the learning that you shared with us, and I took a pause from video

But even with static ads that I was sharing articles that I had written from my blog and just posting those

Articles for a small community newspaper that I write and sharing those

Wait it's still way better than postcard results, but for sure a hundred percent when I was testing with the video ads

Skyrocketing numbers of views and hits and likes and shares an organic reach that you're not even paying for

So that tells me that and I'm still sort of workshopping in my head before I dive right back into video

about

Just what my video voice is going to be what my video?

Character is going to be it's not that I'm going to be a character as I was when I was an actor

But just the persona that I want to be in video

That's coming together and

I'm totally confident and inspired that once I start launching those actual videos that those numbers are going to go way up so it's

time yeah, I'm so excited for you because

Like you said even though you may be right now looking at the rebrand and like the you know the independence or emancipation

I guess if you will that you're gonna get back into video and really look at what is my voice

What is my brand and I know that some of the things that we shared over the summer are gonna help you with that?

What would be sort of your number one piece of advice to a real estate agent?

Who may be watching right now or a broker like yourself who you know is looking at this and saying okay?

I know my marketing is not as effective now as it used to be what can I do?

What would be your number one piece of advice?

Even though I said I've taken a pause from video

Start now start after listening to us today

Start taping yourself using only your iPhone. We're talking on iPhone now. I use my iPhone 6s for all of my videos

It's the easiest best quality. I might buy a 10 just because

Now you're an early adopter yeah, cuz I'm an early adopter I like to have things

Just get started if you're of a certain age

You might remember the first time you heard your recorded voice on an old cassette tape recorder

And you you probably cringed just like I did or VHS the first time somebody took a VHS movie that you saw yourself

there's a little bit of that to get over if you're not used to being in front of a camera and

Also, just just speaking and speaking your thoughts just as we're doing now

Again for me is working without a script, but just having that confidence and being able to wrap your thoughts around

Your words even though. You're as a business person whether it's real estate or not you're talking to people all the time

If there's just something about when there's not a person there that

Goes a little funny in your head when you're talking to a camera

I don't know if it's that you're second-guessing the technology or second-guessing yourself

See, I just tripped over my words there

But so what we're human

And that's part of what makes video real is

just get used to those flubs get used to what you look like get used to how you sound and

Just start today. I love that that's great advice video to do a video diary of just

How your day went today and what you'd like to be better tomorrow?

Doesn't even have to be about your business

Just almost like you were doing a little book report like you did back in school

But just do it my day went this way tomorrow

I'd like my day to go that way and don't even share it just do it with yourself and watch that and that'll be a

Foundation of something you can talk about I think that's the first thing is oh well what am I going to talk about?

We'll just talk about that

Yeah, that's a great starting point and and you know what I mean

I think that and Gary Vaynerchuk really talks a lot about this

I don't know if you know Gary Vaynerchuk, but he talks about you know document versus create

It's one of his big things

And I believe wholeheartedly in that I believe that I think I believe we should be content creators

And that there's a way to you know create tangible digital assets

We put out there into the world, but this document idea

I think is kind of where you're going is like just document something

That happened to you a lot of people in their minds are like yeah, but who really cares. It's really not about that

It's about sharing and it's about putting yourself out there

and I think that's the point you're trying to make is just start putting yourself out there and

build from that because if you never start you can never get to the finish line so

The starting part is really the hardest part, and it's the most in many ways rewarding because it sets you on a new path

Absolutely, I think also one of the other if I could add sort of another big struggle when I got into real estate as opposed

to working in the hospitality industry

There's an old marketing adage that

Says let them try what you want them to by so that's why we get samples

That's why we do consultations in real estate or financial services or a lot of other professional counseling type jobs

It's really hard. How do you sample the real estate transaction unless you're actually going through it

And I really think that again a lot of us we all come out of the same real estate

Programming we all have to function under the same box of rules and regulations

so really if you read the

glowing

Testimonials that a lot of realtor's have or don't have

It's about them

It's about their personality that is the secret sauce that you can really bring to real estate

and I I feel that video and

Marketing sort of that value add content being a Content generator being a thought leader

It scares a lot of agents because they think they should be of service to anybody and everybody that wants to work with them

but I think if you can build your personality and get people to want to work with you and

Give them value in advance of any time that they have a transaction again a real estate transaction or a financial transaction or mortgage broker

Then they will be there when they are ready to transact with you

And you will have already built a rapport you will have already identified that you're somebody I trust you're somebody

I like you're somebody who makes me

Giggle or smile a little bit every now and then because even though it's a business transaction

it doesn't have to be so serious every day all the time there can be some lightness to it and

Real estate is very much about how well you communicate?

With somebody and how much you trust them to protect you and I really think that video is a way to start to establish

That with potential clients long before they might ever have

The need for your service, and I I'm hoping that's my target is that if I put that out there?

Then the business will come because that's amazing will already be established. That's fantastic

Thank you so much for sharing that Kevin. I think that

Anyone in real estate or otherwise any business really but?

And you know but particularly real estate? We're listening to this conversation what they'll get from this is knowing that hey

I'm not alone. I struggle with my marketing Kevin struggled with his marketing

He made something happen, and he did made some changes so that he can go on a different path so that people can identify

that there may be a better way, and so I really appreciate your time and your insights and

Can you tell everybody if they're interested to get a hold of you how they would get a hold of you?

Absolutely, thanks for that Sheryl the easiest way is to go to my website www.KevinHartley.ca and all my contact information is there

My blog is there and I really enjoy talking about real estate again

That's the value I want to give if you just want to reach out and have a conversation

Without the need for a transaction about buying selling investing in Toronto or even in southwestern

Ontario I'd be happy to hear from people so again www.KevinHartley.ca

Awesome, thank you so much

And I know you personally and that is an absolute fact right you just like to talk about it, and so there's no obligation

Please reach out to Kevin if you have any thoughts about real estate, or just kind of want to chat about it

He is your guy. Thank you so much Kevin for being here today, and thank you so much for watching

We really appreciate your time and your energy, and you know taking the time

I don't take that lightly you've taken some time out of your busy day to watch this interview

And I really appreciate it if you want to check me out. Please do so at www.SherylPlouffe.com otherwise

I'll see you in the next episode of personal brand breakthrough. Thanks so much for watching, and I'll see you in the next one.

For more infomation >> Digital vs Print Advertising In Real Estate *A Case Study With Kevin Hartley - Duration: 23:09.

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Honestech 10.0 VideotoPC Digital Transfer Bundle - Duration: 14:41.

For more infomation >> Honestech 10.0 VideotoPC Digital Transfer Bundle - Duration: 14:41.

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THE CASE FOR LIVE THEATER IN THE DIGITAL ENTERTAINMENT WORLD - Duration: 58:46.

>> This is being simulcast to Petaluma.

There's some technology things that they had to do,

and when they asked me, "Do I need a mic?"

I'm like, "I'm in theatre; I don't need a mic."

And they're like, "Can they hear you all the way in Petaluma?"

I'm like, "I need a mic."

So it's a -- it's ironic since my presentation's

on live theatre and here I am shackled by technology.

Just sayin'.

Saying that, now my technology's going to fail.

That's okay.

Alright. The Case for Live Theatre in the Digital World.

The 21st century.

Theatre has been described as the fabulous --

I love that term, fabulous -- invalid.

It was credited to George S. Kaufman and Moss Hart in 1938

and it had already been by that --

in 1938, Broadway was always being predicted

as this theatre thing that's just not going to last.

Not in the face of this new entertainment form,

the flickers, the movies.

The artform was already a decaying diva,

outliving its role in society and the interest of the masses.

Theatres were being turned into movie palaces.

There was vaudeville and musicals being replaced

by these new -- new movie theatres.

So with theatre's natural habitat being turned

over to this new entertainment, how could it possibly survive?

And yet it has.

At the end of the 20th century, despite the birth

of the talkies, color film, Panavision, Smell-O-Vision --

yes, there was Smell-O-Vision -- 3D movies, drive-in theatres,

giant floor-to-ceiling giant IMAX presentations, cineplexes,

not to mention TV and video,

live theatre continued to draw audiences.

And much to the chagrin of my parents, this artform

that would not die continued to attract,

appeal to passionate students of the artform, practitioners

of the artform, and many in this audience are attests to that

because you're students of this artform even to today.

Maybe to the chagrin of your parents, too.

As a kid, I wrote and directed my own plays all the time.

I even coerced my little brother

to wear my Mary Jane patent leather shoes because they kind

of looked like tap shoes and we would put on songs and dances

for my -- not only my friends, but our neighbors, our families.

I made up words to songs and put on shows.

They were kind enough to watch.

Later in middle school, I wrote plays to perform

for the local elementary schools.

In high school, I just kept acting, putting on plays.

But I will say this.

I was a full-fledged, straight-up child

of the television era.

I was not -- my parents did not take me to theatre.

I was not denied the entertainment value

of three channels.

You know, I can tell you all episodes of Star Trek,

Gilligan's Island, Hogan's Heroes, Wild Wild West.

I mean, I was a TV child, so it wasn't like I was brought

up on theatre as my formal entertainment.

I was a TV kid, but I still did theatre.

You know, and it wasn't until I went to college,

University of Washington, and I was getting a degree in theatre

that somebody came up to me

and asked me what my major was and I said theatre.

And that was the first time I got that look.

Some of my colleagues, you know this look.

The look and that kind of little laugh, like, "Oh, great.

No, what are you really going to do?"

And I was like, "Duh, theatre.

I'm going to do theatre."

I hadn't -- somehow I did not get the memo

about the fabulous demise, you know, of this --

this artform that I was studying.

That was 30 -- 30-some years ago and I've been doing theatre,

live theatre, ever since, community theatre,

professional equity theatre, college theatre, conservatories,

Salinas to Seattle, glamourous.

I'm a West Coast girl; it's where I live.

Teaching theatre in England and Italy, traveling all

over and seeing theatre.

And so for this -- this invalid artform, supposedly,

it's still getting around quite a bit.

But now -- duh, duh, duh.

21st century, the digital era.

Has live theatre finally, finally met its match?

The threats.

The threat, as identified by Craig Lambert

in the Harvard Magazine, 2012.

The electronic and digital technologies have spawned an

array of media from 3D movies to crowdsource videos

like YouTube to smartphones.

The idea of entertainment cheap and on-demand, any time,

any place, Wi-Fi maybe, but that's starting to improve.

Any time I want, I can have entertainment.

And cheap.

The same article states this statistic: in 2009-2010,

the average age of the Broadway theatre audience was 48.

And that was 2009-2010.

I think they've aged since then.

Add to that the cost of doing live theatre.

That's not a new threat, so I don't list it.

It's always been expensive.

It's even more expensive now because the cost

of living has gone up and those pesky actors,

as opposed to avatars, we eat,

we need healthcare, we need housing.

Real estate has gone up.

Cost of equipment has gone up.

So the cost of doing live theatre goes up.

And ticket prices, oh, yes, going up.

How can the theatre compete with that?

Dr. Kevin Brown, Assistant Professor at the University

of Missouri in Theatre at Columbia,

in a recent Theatre Communications Guild National

Conference, came up with the top 10 reasons why theatre is still

important in the 21st century.

It's a good list.

But I felt it was too broad.

And many of his reasons generally apply to all

of the arts, not specifically live theatre.

So I'm not here to plead the case

for why theatre is important.

That's a different lecture and it's discussed in many places.

And I'm not even here to discuss why I think it should be a

mandatory part of every well-rounded education,

though I'd be happy to do so at another Arts in Lecture series.

I'm not going to expound on what the benefits of live theatre are

to the health of the individual

or in the creation of a united society.

Aristotle made that argument 300 -- 335 B.C.E. with his treatise

on drama catharsis and the important of mimesis.

But my assertion is that live theatre will survive.

And while my colleague, Dr. Brown, makes his case

in 10, I will do it in five.

See? Five.

In the beginning, there are definitions.

So when I'm talking about theatre --

and there's lots of definitions.

This is the one I'm picking today.

An artform which communicates stories

through live actors performing in front of live audiences.

Does theatre always have to be story-based?

Do we have to have your basic linear plot structure?

No, no we don't.

So I'm using that term "stories" a bit broadly.

I also make the assertion that theatre is global

and it is a timeless artform.

This artform has been around despite wars, regime changes,

cultural changes, new religions,

old religions, and still continues.

We'll just take a quick little theatre history tour here.

Every continent, every culture, some kind of theatre.

Reason No.

1. We as human beings, we love rituals and ceremonies.

We just do.

We have embedded them.

And I saw "we" in the global universal we.

We as human animals have embedded rituals and ceremonies

into every part of our life, birth to death, soup to nuts,

we've got rituals and ceremonies.

And these rituals and ceremonies are full of theatrical elements.

Costumes, dialogue, special effects.

Costumes, dialogue, choreography.

Again, certain songs, food.

I think food and theatre should be better acquainted,

but that's a different lecture.

The idea of the roles people play in these ceremonies,

highly theatrical, costumes, roles, dialogue, choreography.

You even have a director,

although in that case it's a wedding planner.

Props. Audience participation.

In fact, we attend rituals and ceremonies

and expect those theatrical elements

and when we don't see them we get a little bit

secretly unnerved.

When we go to that graduation ceremony or that wedding

and there aren't the expected costumes and dialogue

and there's something changed in those theatrical elements

or missing, we feel something lacking in that ceremony.

So same with theatre.

When we go to the theatre,

in addition to all the familiar theatrical elements,

there are little informal rituals.

The ritual of where you sit.

If you're a season subscriber,

they get actually quite adamant about their seat.

"This is my seat; I always sit here.

I always sit in this row."

Some people are superstitious and they're like,

"I have to have this number.

I got to sit at this number."

And if you change that up, mm, mm, mm, mm, mm.

And there are some people who,

in a more festival seating situation, are like,

"I always like to sit center of the house.

I always like to sit here."

Or there, or next to this person.

That's a ritual.

That's part of the ritual of seeing theatre.

What you expect from concessions,

that's a little ritual.

Is it just going to be cookies?

What do you mean no coffee?

There's always coffee at theater inter, you know, intermissions.

That's part of the ritual of seeing theatre.

Another informal ritual people engage

in before the theatre, where do we eat.

What kind of -- what kind restaurant we go to.

Or where you go after you see the play.

That's a little ritual.

Where do we go for drinks, where do we go for desert,

that's part of that ritual.

Also, how we respond at the end of the play, that's a ritual.

Some of these rituals

and conventions have changed over time.

The idea of no food in the theatre, that is changing.

That is different in different cultures.

How long a play is has changed.

The kind of seating versus standing in the pit.

Some of these rituals have changed over time.

Social media, the use of social media while you're watching a

play, that is also changing.

As technology and time is changing,

our rituals in theatre are also changing.

But we human beings, we just love to create rituals.

We do. And these rituals are always full of theatre.

No. 2. We humans, we love to hear and tell stories.

As chill -- as children we hear and tell stories.

Children make up stories naturally.

Just on their own they make up stories, without our influence,

creating characters and they create dialogue and action.

Picking up rocks and sticks and creating characters

that are fighting each other.

Or LEGOS. We tell stories.

We humans, we tell stories about everything.

We tell stories about creation and the universe

and how plants come to be.

About big things, but also the little things.

We tell stories about how that vase got broken

by the cat despite the fact my brother

and I were throwing pillows in the living room,

but that was not our fault.

That was the cat.

That's a story.

You have told stories.

You all have told stories.

We continue to tell stories, too.

How'd your day go?

Well -- and now I tell a story.

As adults, as adults, we hunger for stories,

narratives that explain our world and the actions,

the actions of other human being

and why they do what they do to each other.

We ask for stories to explain why things happened.

And we get very upset, emotionally, spiritually,

intellectually when those stories are not forthcoming

right away.

When people won't tell us those stories, then we create our own,

and sometimes those stories are noble

and sometimes they are full of fear.

We, like our childlike selves, we create stories

where there aren't even stories to be had.

We invent them.

My apologies to the artists in the crowd who love abstract art.

I am not quite as enlightened and woke as you might be,

but I go to modern art museums and I look

at that blank portrait, blank picture,

sculpture of a thing, and I create a story.

And I look at the title as a clue

for what's the story behind this picture.

What is -- what's going on in here?

We look at that empty blue canvas --

it's not empty; it's blue.

So it's a blue canvas and you hear people talk

about that canvas and go, oh, okay, I know what the story is.

It's -- it's about the vastness of the celestial spirit.

I see in that blue canvas a depth of -- of the ocean and --

we're creating stories.

It's a blue canvas.

It's blue; it's a canvas that's blue.

But we want there to be a story,

and if there's not one readily available,

I'm going to create the story.

And then we think ourselves very clever when we do, like, oh,

I figured that story out.

I know it.

Most of all, we love stories to be told

to us by other live humans.

Live humans performing for live humans.

Theatre, the original 3D entertainment.

A story I tell, and my colleagues, you know this story

because you've probably told it, too, so I did not make it up.

Apologies to the anthropologists and to the crowd here.

Involves what I believe and others believe

to be the first theatrical performance way back in ancient,

ancient, ancient caveman times.

Og comes back from the mammoth hunt

and all his tribe are sitting around, eagerly watching him,

and he proceeds to act out this great mammoth hunt,

playing both parts himself, the hunter and the mammoth,

making sounds and gestures,

retelling the story while his tribe eagerly watch.

At the same time, the first theatre critic is born.

As Oog is watching front row center, he leans over and says,

"That's not a very believable mammoth.

They're bigger and louder than that.

That's not believable."

A more recent and more scientific evidence comes

from a 2007 study out of Florida State.

The study, so fascinating, was on the effect of live

versus recorded music on non-responsive patients

in the Hospice setting as evidenced by physiological

and behavioral states.

It was noted that there was a significant

and quantifiable increase in patient alertness

and physical responses when the same piece

of music was performed by live musicians over that same piece

of music played via recording.

The result was duplicated using human voice recordings

of readings and singing compared

to a live human reading and singing.

It was tested in a variety of settings

from neonatal intensive care units,

clinics for the mentally disabled,

those with dementia and cancer patients.

The same test was recreated over and over and over again.

Each time, patients responded more positively

when the stimuli was provided by an actual living human being.

Another explanation for our attraction to watching

and listening to other human beings can be found in the work

of a Yale cognitive scientist, Dr. Lori Santos.

She did a TEDx Broadway talk about why humans love theatre.

And in it, she mentions the concept of mental contagion,

which sounds kind of scary.

Or the creation of empathy for fictional characters,

the taking on of their emotions as our own.

This concept also circles back again

to Aristotle regarding the role of imitation or mimesis

and catharsis, the idea

of seeing a noble character struggling, suffering,

and that we are united in that suffering.

We are hardwired from birth to imitate.

It's how we practice being humans.

Lastly in regards to the continued draw of live 3D

over digital, I submit my very own presence in front of you.

After all, it's not the Arts in Lecture film series, is it?

It's you and me in the same space, breathing, coughing,

making mistakes together.

Me talking, you listening.

You thinking about what I'm saying, me hearing you think.

Yes, I do hear you think.

No. 4. Live theatre is live.

It's dangerous and unexpected.

There's no rating system, yet, to tell you about the content

when you go see live theatre.

We do our best.

We've been doing more here at the JC of saying, well,

you might want to consider 14 and above or 12 and above.

But still, even that, you don't know.

You don't 100% know what you're going to get

when you go see a live theatre show.

There's no editing.

There's no filters or safety nets.

Actors, you know this.

We the audience, you the audience, me the audience.

When I see it, we hear and see the good,

the bad, the uncomfortable.

No matter how many days or weeks or months a group

of actors have rehearsed, once the lights go up,

the curtain opens, and all bets are off.

Unlike the film director, who can go in and fix that shot,

fix that line, cut that moment out in post-production,

the theatre director, I'm helpless.

That's so hard.

That is so hard.

I'm helpless.

Once that curtain goes up and the lights go up,

the audience sees what they see no matter what I've directed

those actors to do.

The actors, the audience, the crew,

we're all experiencing the same thing in real time together.

I do know some directors who leave the building

or leave the theatre because they can't watch it.

Some [inaudible] experience it.

I'm not one of them; I do stay

because I want to be a part of that.

I will suffer through with everyone else

and watch whatever mistakes happen,

whatever triumphs happen, I'm sharing that.

But we all know that that performance,

that moment on stage is transitory, it's unique.

It won't be the same tomorrow night,

the next night, the next day.

That's exciting, and we all know it.

We all know we're seeing something that's happening right

now and only know and it'll never be that now again.

Actors are trained to cover all mistakes --

looking at my 10A students -- so the audience doesn't notice.

But audiences, we do notice.

Sometimes we're aware that a mistake could happen

at any minute, that dropped line,

that prop that's not there, that piece of scenery

that doesn't quite work, the door that doesn't open,

the stuttered line, that costume malfunction.

And secretly there's a part of us, well, maybe just me,

that kind of wants to see that to remind me.

We're so used to seeing that packaged perfection

of entertainment on the screen

that when I see live theatre there's a part of me,

if I'm honest, that wants to see that moment

that I go, no, this is live.

No matter how many times they've performed it

or how professional or Broadway they are.

I was in London some years back in the West End

and I was seeing a production of Wicked,

which they had been performing for years and years and years.

Professional cast performing Wicked for years and years

and years, and you're thinking this is pretty standard

for them.

What could possibly --

they must've ironed out every mistake.

They were dancing around with these puppets that had a drape

around them for the rest of the costume.

So you didn't see the actor; they were moving it with a pole

and you saw the head, but you never saw the actor underneath

because of this drape.

Well, at some point, and there's about seven or so

of these dancing heads, one actor steps on the drape

and pulls it off of the costume.

So here's this actor by himself.

There's seven other costumed.

He is now fully seen by the audience holding this stick,

the costume is now at his ankles, and he is in his boxers.

And he just kept dancing, doing the whole choreography,

moving along, and then finished the choreography

and kind of shuffled out.

And we loved him all the more.

We loved that show all the more for that.

And it -- I don't think people in the audience were going,

"Well, I paid for this production

and it's not perfect."

I think a part of them went, "Yeah!"

The good, the bad, and the uncomfortable,

and that had to be uncomfortable.

But I also knew as a theatre artist

that that same actor was going to just pull

up his big boy pants and perform that same show tomorrow

and the next day and the next day and the next day.

Maybe something else was going to happen those days.

But it was.

It made that experience real and admirable.

Stage and screen actor John Lithgow describes it as a kind

of tremulous rigidity because anything can happen,

a kind of breathlessness.

There's not even a guarantee regarding absolute start

and end times with theatre.

There's no button that you push and go, "Okay,

this play's going now."

Lights could come up, but if the actors aren't there,

there's no play.

You never know.

We may hold the house.

Somebody may be sick.

Audiences, you're part of that production.

You're part of the live event.

If you're not all seated,

sometimes we don't start the show right away,

though I'm not encouraging lateness, by the way.

But the fact that your presence effects what you're going

to see.

Depending on the audience reaction,

the backstage crew efficiency, and the health of the actors

that night, that two-hour comedy may be an hour forty-five.

Somebody forgets a page of dialogue,

it becomes a much shorter play.

Or that two-hour comedy becomes two hours fifteen minutes

because the audience is laughing more.

The audience -- the actors have to hold.

Maybe there's some coughing in the audience.

Maybe they're applauding a lot and the actors are responding.

They're holding a bit so the show's going to go longer.

Unlike film or video, regardless of the reactions of the audience

that two-hour film's going to be two hours.

Two hours, five years from now,

10 years from now, 20 years from now.

It's still going to be a two-hour film.

Or a two-minute video clip.

They're set by celluloid and -- and digital time codes.

That's not going to change no matter what you do,

no matter how many times you boo Keanu Reeves.

Is this on?

Oh. Theatre audiences are unique in that I think, again,

I think there's a part of us we hope

for those little improv movements.

We hope for those little moments that surprise us.

And despite the complaints to the contrary

about some modernist interpretation of Romeo

and Juliet, theatre audiences are unique

because we want those surprises.

Even when they're stories we know and we've heard over

and over again, we hope that maybe that story's going

to have a little twist to it.

And this is what makes live theatre audiences different

than other performing arts audiences.

When you go generally to the symphony,

I don't think symphony audiences are expecting

that Vivaldi Concerto to suddenly for this time

to be played with steel drum and kazoo.

I think they might be a little disappointed.

Or for that audience who's expecting to see Swan Lake

to see the genders reversed or to see live swans somehow.

They -- they sort of expect what they came to see

and they want it done that way.

The other thing, too, with live concerts

and dance is you are structured with tempo.

The music is pretty much not going to change.

There's not going to be one day the conductor goes,

"You know what, I'm going to play that Bach piece much slower

because I just feel like it."

As for needing to compete with onscreen entertainment,

it's a fact that the image of a thing isn't as exciting

as seeing the thing in real life.

Despite the fact that there are 360-degree amazing H --

uber, uber HD virtual tours available of the Smithsonian

and the Louvre and, you know, the Duomo en Firenze.

Or Muir Woods.

That doesn't stop millions of people wanting

to endure the cost and the hassle and danger of travel

to come see it in real life.

A picture of a thing isn't as dangerous

as seeing the real thing in life.

I wasn't going to pull out a real gun.

[Laughter] But I could've.

Would've been the last thing I did here at SRJC, actually.

But everybody in theatre knows that, about a gun onstage.

It heightens everything.

Live theatre.

There are mountains of studies that conclude

that humans are a social species.

I don't have to prove that point.

We crave inclusion.

As a mother -- she's going to kill me.

As a mother of a 15-year-old, I walk that bumpy path with her,

finding where her people are, how do you fit in,

and despite access to Netflix, Amazon Prime, and the Internet,

and her iPod, which seems to be never out of her hand

or in this hand her phone, she still hungers.

I see her hunger to be a member of a group.

It's not enough to be friends on Facebook.

There is something more that needs to be fulfilled in her

and I think in all people.

She's not unique that way.

Being part of a theatre group

or theatre audience helps fulfill that.

We as human beings, we seek community and fellowship.

There are community theatres all

over the country celebrating local community actors,

directors, writers, designers, theatres primarily run

by community volunteers.

And the residents of the towns and cities

that have these community theatres have great pride

in attending their local community theatre.

Many of these theatres have been producing plays

for almost a half a century.

Despite still film and TV, people are getting

out of their houses and going

and watching their local community theatre.

Where are the community film production companies?

Or the local community volunteer-run movie theatres?

To be in community with other human beings

and share experiences.

Diane Paulus, Artistic Director

of the American Repertory Theatre,

found that younger audience members want to socialize

in the presence of others.

This is bizarre to me, but interesting.

Like being -- it's kind of like in the Elizabethan period, yes,

you could sit up in the balcony, sure, and the galleries and sit

up there and watch the play, but there's something fun, exciting,

thrilling about hanging out in the mosh pit

with the penny groundlings watching that Shakespeare play.

There's something visceral about it.

Or being part of that 14,000 spectators eating, drinking,

laughing, holding their breath in the theatre of Dionysus,

watching Oedipus Rex struggle.

There's something exciting about being part

of that big group seeing the same thing together,

reacting together.

Humans, people, are desperate for experiences.

All the news and media, while it is stimulating

and it is convenient, doesn't

yet provide the shared experience feeling.

Healthy examples of this are found in destination theatres,

like Oregon Shakespeare Theatre up in Ashland.

Not an easy place to get to.

Not exactly convenient.

And yet despite -- in 2015, despite a year of forest fires,

flood, OSF, Oregon Shakespeare Festival,

claimed an annual attendance of 390,870,

drawing 85% of its audience from an average of 200 miles away.

People coming to see theatre, to see live theatre.

And after these many, many years, New York City continues

to be a destination theatre spot.

People not just coming to see the usual sites,

but they're actually coming, spending,

saving up to actually go to New York, an easier place to get to

but a costly place to be, to see theatre.

Still. Broadway has had a record year with 62% of the attendees

to theatre being from out of town.

These aren't just the local people in New York going, "Hey,

what should we go see?

Let's go downtown, see a show."

This is 62% of people coming

from other places filling those seats.

Yeah, apparently a lot of people still want to see this invalid.

I also find it interesting that the most popular,

or one of the most popular, shows currently on Broadway,

breaking all of the attendance records,

is also one of the least technologically advanced.

It has some special effects, but it's not really a whole lot

of bells and whistles.

It's actors, live human beings, tell the story

of another human being who died a long time ago being told

acting, singing, dancing in front of other human beings.

What's the No.

1 show?

I suspect there's also the reason --

that's the reason why so many mega churches have come

into existence.

This is another lecture, someone else can do it.

This digital age gives us a lot of entertainment;

it doesn't give us fellowship.

Many of you do theatre.

I have a lot of colleagues and students in the audience,

so I'm kind of preaching to the choir in some ways.

You already know the power of theatre to tell stories,

to inspire hearts, to present ideas and messages,

to create a united community out of an audience of strangers.

Then I end this lecture with a humble request.

In response to the current sociopolitical tensions,

concerns over the free exchange of ideas in an atmosphere

of divisiveness and fear, making many of us want

to withdraw from community.

I borrow from Kenny Leon, Artistic Director

of the True Colors Theatre Company in Atlanta, Georgia,

and he suggested, as do I, use this opportunity

to bring one new person to the theatre, to sit in the dark next

to a person who doesn't look like them or think like them,

and share our stories, human to human, each in the presence

of the other, laughing, shouting, singing, crying,

coughing, in real time together.

And then in the end, we all perform that ritual

of appreciation and closing.

We applaud.

Thank you.

[ Applause ]

Questions?

And I will bring one up.

There was so much material that I could've put in that I didn't.

But one of the things that I really wanted to put

in is something that I struggled with, which is --

and I know that you have them here, too, at your theatre,

the broadcast of the National Theatre productions,

where it is live theatre being broadcast.

And I say this understanding the irony

that I'm being simulcast into Petaluma.

I'm not live there.

How did that affect the National Theatre?

How did that affect the audience?

What were their concerns

about broadcasting worldwide some of their plays?

Was that going to -- was that going

to affect their live audiences?

And it was a fascinating -- another TED Talk,

love TED Talks, with David Sabel,

who is their digital media person at the National,

and he was asked that exact same question.

He said, or he was asked, "Are you" --

were they concerned that this new broadcasting

of their plays was going to cannibalize their live audience.

And he said, "It hasn't.

In fact, it's done the opposite.

It's brought people to the National."

And he cites one specific show where they really studied this.

One Many, Two Governors had been running at the National

for some time and during their last performance of it

in the National Theatre, where it was originally produced --

they were going to move it to the West End later,

but this was the last performance at the National.

They did a simulcast broadcast for free.

They broadcast it at the Waterloo Bridge, giant screen,

free, anybody could see it, it was on TV.

And this was before the very successful UK tour,

the very successful continually running on West End

of this show, and before it came to Broadway.

So apparently here was a free broadcast of this play and

yet people were still going to see it.

More people wanted to see it live.

So they found that it has not affected their attendance

to the theatre, but in fact brought their theatre

to communities to wet that appetite of now I want

to be a part of that audience, I want to see it live.

[ Inaudible background speaker ]

Okay, and I don't mean to be glib with this.

I really do think food has something to do with it.

It's a lot easier.

People do moan the fact, "Well, back in the day --

" Plays used to be five acts, in fact.

You know, three-hour long plays.

Look at Shakespeare.

Shakespeare performed without any intermission.

They must have an amazing attention span.

Well, you're also being able to buy food during the show.

It was kind of like a baseball game.

There were people, "Oranges!

Mead! Turkey legs!"

That's very Ren Faire, but still,

you could eat and watch the show.

And in -- and we've --

I've talked about this in my multicultural class.

The idea in Asian theatre, it's tradition

to eat during -- in my seat.

And so we're not having to go, like go get snacks.

We can eat -- it's a whole event, right.

So I think food and theatre helps attention span,

because I know that's true with kids.

But despite the fact that we --

and I grew up with that half-hour TV show and

yet if you tell me a good story, I'll sit for a lot longer.

Anybody who's been a parent, you know this with your kid.

You can tell that 10-minute story or five-minute story

and hope -- short attention span.

They're kids, right.

Five-minute story and done.

No, tell me another.

No, tell me another.

And it's not because they don't want to go to bed,

although that's part of it.

they want to hear a story.

More story.

Tell me more stories.

Keep -- keep having fellowship with me.

Keep taking me to exotic interesting places.

I -- I think we are capable, and kids prove it over and over

and over again with their ability to listen to stories,

if you play a good story, they'll listen to it.

I think there are neurological studies going on now about,

you know, how -- how much information we can take

and how that's affecting our hardwiring.

Whether it is a five-minute play or a three-hour play

or a 10-hour play or a play that takes place all night long

through the night, if it's a good story with characters

and ideas and passion, it's still live theatre.

[ Inaudible background speaker ]

The experience.

We long for the experience.

Go ahead.

>> Yeah, thanks for your presentation.

And I agree with much of what you say and I think one

of the obstacles to continuing live theatre continues

to be cost.

So [inaudible] make theatre accessible.

We -- we, you know, support it that way.

But then if you want to go see Hamilton or you want

to go see some of the plays in New York or even going to --

[ Inaudible background speaker ]

>> I absolutely agree.

And I would -- boy, I wish I had that magic bullet.

I'd be a very -- I'd be a very in-demand person

if I knew the answer to that.

I think we can look -- like you say, there are a lot of models

out there of accessible theatre, making it part of --

part of the normal, I guess, rather than the exotic

or luxury experience of the, oh, well, I'm going to see one show.

It'll be on Mother's Day.

I'm going to take my mom.

I'm going to save up and we're going to go out to dinner

in San Francisco and we're going

to see Hamilton, and that's theatre.

I think some of it can be found in --

I bring up community theatre.

I'm starting to see a resurgence of that, of people involved

at a very ground community level of doing theatre.

Quality, I'm not going to debate that, but I think it's

that re-appreciation of theatre not just as a luxury item

for others but as something that is ownership,

something that I can do,

something that I'm interested in,

something that I can see locally.

And I think that's going to build up to support

of theatre more subsidized theatre as an important role

in -- it seems like more than ever we need

to practice being humans again and what humanity means.

And if theatre is that gymnasium where we need to practice that,

then hopefully others will see its importance

and start helping to fund that.

But I really don't have the magic bullet answer for that.

>> Ticket prices are higher in the United States

than they are anywhere else in the world, from what I've seen.

And I'm going to get on my soapbox for a minute,

but that's because except for the four years

of the Federal Theatre Project as part

of the New Deal [inaudible],

that's the only time the United States has ever had a

nationally-funded theatre

and we are the only industrialized nation

in the world that does not have a nationally-supported theatre.

Theatre is expensive.

It has always been supported.

The Greeks, it was an honor

to be the rich person who paid for the --

>> It was a civic duty.

It was like -- yeah.

>> Person who would pay for it.

[Inaudible] from the government to make it happen.

And if you don't have that, yes, you're going

to be paying that much to see it.

>> Yep. Yeah, and then theatre will always be considered

something -- a luxury item, a thing of the elite.

Yeah, the privileged get to see theatre instead

of seeing it as a human right.

>> I was just going to tack on to that, it seems to be --

and going back to your statistic about 61%

of out-of-towners going to New York [inaudible] and it seems

to tie together with the ticket prices being higher in America

than anywhere that somehow

or other the United States is very ego-dominated

and if the cache of going to Hamilton allows me some sort

of prestige in Clinton, Iowa, and I can go back and say,

"I went and I did this," it seems to be

that that is a driving force

that makes people feel that it's exclusive.

And because I can go, I fit in there.

And I'm wondering is the real desire

to experience the communal ritual that you spoke of a part

of that mentality or is it an externalized view that maybe

if I fit in I will be considered better?

>> Well, yeah, I think that's the exceptionalism

of "I can afford it; can you?"

Look at me, you know, I have my --

well, and that goes with the Ren -- good or bad, you know.

I have my pet theatre.

I have my own playwright who writes plays on behalf of me.

I think -- the idea is butts in the seat, butts in the seat.

However they got there, whatever's their motivation

for why they're there, because they're like, "Oh,

look at me, I'm artistic.

I'm going to see a play."

Great. I'm happy you're there.

The kids that are brought

in because it was a forced field trip.

Great. I'm happy you're here.

You got in the door.

And those people are experiencing the same thing

as that person up there who paid $500 for that ticket,

who's there because it's fashionable and they can go back

to Clinton, Ohio, and say, "I went and saw Hamilton."

And Linn Manuel really --

and I'm using Hamilton as a perfect example of that.

He really embedded in his show as much as he was able

to the ability to have lotteries, the ability to bring

in kids, the ability --

it's brilliant to bring all of these different classes together

in that same audience to experience that story.

I wish other people had the power he does to be able

to dictate that kind of thing with the audience.

I'm going to dovetail with what Leslie said, Leslie McCauley,

about -- I think part of it starts

with how does your education system government see the

theatre as important and it starts with children.

At the Vic, and this was Kevin Spacey, ironic, not British,

he was asked about the educational program

and audiences to come see his shows

when he was artistic director in London.

And he said too often in American theatres schools,

the cheap seats are given to people

and they're way in the back.

They're like in the nosebleed section.

They're in the like back-back galleries behind the post.

That's where we're going to put the school kids, the subsidized,

you know, cheap seats.

And his philosophy was, no, you put them right upfront.

Absolute -- give them the best seats

so they can really see theatre and experience it

and that's going to give them a love of it.

Not forcing them to come see it

and then giving them the crappiest seats.

Give them the best seats so they can start to love theatre,

see that they own it, it's part of them, and then later

on when they become voters, when they become tax, you know,

people who vote on where it is their taxes go,

they will appreciate and fund the theatre because they learned

at a young age it's for me and I love it.

It's exciting.

I felt part of something.

Because I was right upfront and I saw those actors.

How exciting!

I think that's how we do it.

We build people who love theatre and feel that it is for them

and a part of them, and then they will support it.

Other questions?

Alright, thank you so much.

[ Applause ]

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